Ac a Linguis ica Li huanica
2025, ol. 92, pp. 1–8
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ISSN 2669-218X (online / elek oninis)
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Recei ed: / Gau a: 2025-03-26. Accep ed: / P iim a: 2025-05-10.
1
LINGUISTIC WOKEISM: REVISIONISM OF THE GYPSY MOTH AND
ASIAN CARP, AND FATE OF THE RUSSIAN SALAD
Ling is inis okeizmas: čigonų d ugys i azijinio ka pio e izionizmas bei usiškos miš ainės
likimas
JAIME A. TEIXEIRA DA SILVA
Independen esea che
E-mail: [email p o ec ed]
ORCID ID: h ps://o cid.o g/0000-0003-3299-2772
Fields o esea ch: biomedical esea ch, science e hics and policy.
h ps://doi.o g/10.35321/all92-12
------------------------------------------------------------------------------------------------------------------
ABSTRACT
The concep o wokeism in academia migh ep esen wo adically ideological poles: neolibe ally, i is
a symbol o socio-cul u al libe a ion, bu conse a i ely, i is a symbol o unnecessa y e isionism ha es s he
limi s o adi ional cul u e. Academia is in he belly o his socio-cul u al ba le. In his discussion, he e m
“linguis ic wokeism” desc ibes an a emp o co ec pe cei ed social inequali ies h ough he medium o
language. Two cases a e highligh ed, he gypsy mo h, which was e ised o sponge mo h (
Lyman ia dispa
), and
Asian ca p, which was e ised o in asi e ca p. I is a gued ha “linguis ic wokeism” is e ec i ely p opaga ed
and es ablished when neolibe al ideologies a e aligned among academia, socio-poli ical ac ion g oups, and
neolibe al media, including social media. Finally, in he cu en ongoing Russo-Uk ainian wa , ea ly bans on
he le e s “V” and “Z” in some coun ies, as a linguis ic o m o Russophobia, sugges s he possibili y ha geo-
poli ical animosi ies may also be linguis ically exp essed in neolibe al ways, wi h a ongue-in-cheek isk being
sugges ed o he Russian salad. The g ea e isk, in an academic publishing con ex , i neolibe al e isionis
policies a e con e ed in o “e hical” policies, is ha hose who do no ag ee o align wi h such policies migh be
labelled as une hical.
KEYWORDS: media and social media, neolibe al, p ejudice, e isionism, socio-poli ical ideologies.
ANOTACIJA
Vokeizmo są oka akademinėje bend uomenėje gali ep ezen uo i du ideologinius polius: neolibe aliu
požiū iu ji y a sociokul ū inio išsilais inimo simbolis, o konse a y iu požiū iu – ne eikalingo e izionizmo,
ku iuo ik inamos adicinės kul ū os ibos, simbolis. Akademinė bend uomenė y a šios sociokul ū inės ko os
2
cen e. Šioje diskusijoje są oka „ling is inis okeizmas“ apibūdina bandymą kalbos p iemonėmis iš aisy i su o-
kiamą socialinę nelygybę. Išski iami du a ejai: čigonų d ugys, ku is bu o pakeis as į kempininę kandį
(
Lyman ia dispa
), i azijinis ka pis, ku is bu o pakeis as į in azinį ka pį. Teigiama, kad „kalbinis okeiz-
mas“ eiksmingai skleidžiamas i į i inamas, kai neolibe alios ideologijos sude inamos a p akademinės
bend uomenės, socialinių-poli inių eiksmų g upių i neolibe alios žiniasklaidos, įskai an socialinę žiniasklaidą.
Galiausiai yks ančio Rusijos i Uk ainos ka o me u anks y i aidžių „V“ i „Z“ d audimai kai ku iose šalyse,
kaip kalbinė uso obijos o ma, leidžia many i, kad geopoli inis p iešiškumas aip pa gali bū i ling is iškai
iš eikš as neoli-be aliais būdais, keliančiais iziką usiškai miš ainei. Didesnė izika akademinės leidybos kon ek-
s e, jei neolibe ali e izionis inė poli ika pa e čiama „e ine“ poli ika, y a a, kad nesu inkan ys su okia poli ika
a jai nep i a ian ys gali bū i į a dy i kaip nee iški.
ESMINIAI ŽODŽIAI: žiniasklaida i socialinės medijos, neolibe alus, išanks inis nusis a ymas, e izionizmas,
socialinės-poli inės ideologijos.
A NOTE ON NEOLIBERAL WOKE CULTURE, AND WOKEISM IN
ACADEMIA
Depending on whe he a pe son lies o he a le (neolibe al) o a igh
(ul aconse a i e o adi ionalis ) o he ideological social ba le ha is sp eading a ound he
wo ld, he issue o “woke” may be pe cei ed di e en ly. Using he wo ds o Cowen, wokeism
may ep esen a s a e o being “highly awa e o acism and social injus ice, and is gal anized
owa d aising awa eness” o membe s he ex eme a -le , bu o membe s he ex eme
a - igh , i could ep esen “p eachy, aliena ing, o e ly conce ned wi h symbols and sel -
igh eous”
1
. An online dic iona y de ines “woke” h ough a le -leaning p ism, as “awa e o
and ac i ely a en i e o impo an ac s and issues (especially issues o acial and social
jus ice)”
2
. The neolibe al academic mo emen has induced challenges o issues ela ed o
cul u al ideologies, he economy, socie y, and “emo ional in eg i y” (Gai e al. 2021).
One angible ou come o he ise in wokeism as a mains eam socio-cul u al
phenomenon, and as a buzzwo d in social media, is ha social ac i ism is being ans o med
in o a b anding ool o companies, and hus he issue o au hen ici y o he message may
become de ac ed om i s o iginal social in en ions (Mi zaei e al. 2022). In hei desi e o
c ea e a new and e o med social ab ic, “neolibe al academics emb ace a new se o
assump ions and no ms ha s and in sha p elie o many o he alues ha we e p e iously
espoused” (Mac a lane 2021). In ex eme cases, in an academic publishing con ex , should
neolibe al ideologies no be emb aced, indi iduals may be socially shamed o no accep ing
hem, o o emb acing adi ional o conse a i e alues, o hey may exp ess unpopula
opinions, any o all o which may lead o an a emp o “cancel” hem, hei oices, and hei
in luence, i.e., cancel cul u e (Teixei a da Sil a, 2021).
1
In e ne Access: h ps://www.bloombe g.com/opinion/a icles/2022-02-18/wokeism-has-peaked-in-ame-
ica-bu -is-s ill-globally-in luen ial.
2
In e ne Access: h ps://www.me iam-webs e .com/dic iona y/woke.
3
INTRODUCING “LINGUISTIC WOKEISM”
In his pape , he concep o “linguis ic wokeism” is in oduced, as a subse o cancel
cul u e, and de ined as a neolibe al a emp o co ec pe cei ed social inequali ies h ough
language. Mo e explici ly, wo ds ha migh o he wise me ely be wo ds, including common
o p ope nouns, a e assigned new and nuanced meanings when placed wi hin a social lash-
poin such as ace, gende , o cul u e. In his pape , I ocus on wo common nouns and one
p ope noun ha a e associa ed wi h cul u e. The a gumen is made ha when no na ow o
widely con lic ing cul u al associa ion o pe cep ion ac ually exis s, such e ms should no be
in e p e ed as “ acis ”, disc imina o y, o o he wise o ensi e. Common examples wi h
cul u al associa ions, like F ench ies ( ied po a oes), Po uguese man o’ wa (
Physalia
physalis
), he Mexican wa e, o Russian oule e, a e es ablished e ms in he English language
ha ha e no
ye
been subjec ed o neolibe al p o es and e o m, o nega i e socio-poli ical
pe cep ions. In con as , ano he pa o his a gumen claims ha when eelings o
disc imina ion a e in ol ed, hese a e ypically by socio-cul u al o acial g oups ha
somehow eel beli led o ul a-sensi ized by such nouns, o g oups ha a e pe haps selec i ely
che y-picked by neolibe al ideologies (o by ac ion g oups seeking poli ical o o he gains)
o mee a “mino i y” mindse . In hese cases, a se o social ci cums ances a e used o ampli y
a social con lic whe e one does no exis , inducing an ac ual s a e o con lic , one in which
such wo ds o e ms – ha had p e iously had an innocuous meaning bu we e pu pose ully
manipula ed o gi e hem a nega i e conno a ion – may be subjec o censo ship and
adicalized sc eening. The e o e, i is u he a gued ha “linguis ic wokeism” does no occu
wi hin a con ex ual acuum, bu ins ead equi es, and is bo n om, a s ong socio-cul u al,
linguis ic, acial and/o gende -associa ed impe us in o de o i o de elop, o en ampli ied
by media o social media.
IS THE GYPSY MOTH NOW THE SPONGY MOTH, AND IS THE ASIAN
CARP NOW THE INVASIVE CARP?
Indi iduals may be de ined by hei cul u al g oups, and ha iden i y can some imes
be challenged and associa ed wi h nega i e pe cep ions o , o p ejudices abou , a pa icula
g oup o popula ion by o he g oups o cul u es. In some cases, alse pe cep ions may be
c ea ed in o de o pu pose ully induce a s a e o social con lic . Such p ejudices may become
en enched and nega i e s igma iza ion may become ampli ied i he g oup is classi ied as an
e hnic mino i y, such as he Roma o “Gypsy” (Mo ei a e al. 2022). In he ligh o his
neolibe al e hnic sensi i i y, e isionis linguis ic policies ha e now associa ed he e m “gypsy”
wi h a o m o p ejudice o acism. Consequen ly, e ms ha migh employ he wo d “gypsy”
may be sociologically and linguis ically challenged o e o m by neolibe al academics o
mo emen s.
As one angible example, en omologis s a ound he wo ld ha e known
Lyman ia
dispa
as he gypsy mo h, as i s common English name. Despi e his, he En omological
Socie y o Ame ica (ESA) ook i upon hemsel es – imposingly o e looking o no
4
conside ing he opinions o en omological socie ies a ound he wo ld – o e ise he common
name o “spongy mo h” in he Common Names o Insec s and Rela ed O ganisms Lis , and
sough o implemen his change globally by 2023 (ESA 2022). Tha campaign was aided,
among o he s, by le -leaning neolibe al US media ou le s such as CNN and, as e ealed a /by
CNN, a US-based socio-poli ical p o-Roma ac ion g oup was linked wi h his decision
3
. Why
should en omologis s a ound he wo ld – especially hose ha may w i e o English academic
jou nals – abide by he decision and a ionale o he ESA, and is his a new o m o neo-
colonial esea ch ha has become disguised as a o m o “ esea ch excellence” (Neylon 2020),
in which he alue sys ems o a de eloped na ion (o an o ganiza ion wi hin i ) impose hei
alue sys em on o he less powe ul and in luen ial de eloping na ions?
A simila cul u ally o e -sensi i e ca ego iza ion o an in asi e ish in he US, he
Asian ca p, coupled wi h poli iciza ion – o pe haps acializa ion – o he issue, led lawmake s
in Minneso a
4
o in oduce a bill ha he Asian ca p should be known as in asi e ca p, wi h
le -leaning news media ou le s like CNN
5
p omo ing his social e o m p og am wi h well-
es ablished neolibe al “ acis ” a gumen s. In his case, he poo ish was in some way made
esponsible o humans’ con lic ing pe cep ions.
IS THE RUSSIAN SALAD DOOMED?
In he con ex o he ongoing Russo-Uk ainian wa , in pa icula by “Wes e n” na ions
ha ha e been p o iding mili a y and o he suppo o Uk aine, coupled wi h economic
sanc ions agains Russia, a nega i e associa ion became es ablished no only wi h he coun y,
bu also wi h he wo d “Russia”. Will neolibe al academics, in his clima e, seek o e ise
e ms ha include “Russia”? As one example, will neolibe al socio-poli ical e isionis s seek
o call he Russian salad some hing else ha excludes he e m “Russian”? Howe e , wha
happened wi h he gypsy mo h and Asian ca p migh se e as indica o s o wha migh be all
e ms like “Russian salad”, e en i he e m desc ibes an innocuous ood i em.
One ac ic o educe Russia’s s a u e is by delibe a ely beli ling i by e e ing o i as
“ ussia”
6
, i.e., emo ing he capi aliza ion o he i s le e ha ypi ies p ope nouns, as in
coun y names. Ano he is by banning he le e s o he alphabe “V” and “Z”, which ha e
been used symbolically by Russia du ing his wa wi h Uk aine, while also applying ines and
c iminal p osecu ion
7
. Howe e , he la e app oach may become un enable, especially i one
3
In e ne Access: h ps://edi ion.cnn.com/2022/03/04/wo ld/gypsy-mo h-spongy-mo h-name-change-
scn/index.h ml.
4
In e ne Access: h ps://www. e iso .mn.go /bills/ ex .php?numbe =SF2806& e sion=la es &ses-
sion=ls88&session_yea =2014&session_numbe =0.
5
In e ne Access: h ps://edi ion.cnn.com/2021/07/18/us/asian-in asi e-ca p- ename-scn- nd/index.h ml.
6
In e ne Access: h ps:// o be e science.com/2022/07/13/ge manys-hi le -cul - hough s-on- ussias-wa -
on-uk aine/.
7
As examples: La ia (In e ne Access: h ps://www.eu onews.com/2022/03/31/la ian-pa liamen -app o es-
ban-on- ussian-mili a y-symbols- -and-z), Es onia (In e ne Access: h ps:// wi e .com/Eu omaidan-
P ess/s a us/1512996386547060741), Moldo a (In e ne Access: h ps://in e ax.com/news oom/ op-
5
conside s ha ano he le e “O”
8
, is also used by one Russian ba le g oup, while he
V-symbol du ing pho o-ops, especially by high-p o ile Uk ainian allies, akes on a c inge-
wo hy i ony
9
, while i s use by he Is aeli IDF on i s own anks in he ongoing Is aeli-
Pales inian wa
10
, makes banning his le e by Wes e n allies o Is ael, o hose na ions ha
ha e allied agains i s ban due o Russian use, a con lic ing si ua ion. I also seems i onic ha ,
despi e he ban o hese symbols in Uk aine by he Ve kho na Rada o Uk aine (Uk ainian
Pa liamen )
11
, ha Uk ainian social news media channels used hese symbols o e e o he
mo emen s o Russian oops
12
. Thus, a e media and social media accoun s ha employ hese
banned le e s
13
also, by associa ion, banned? Wha would happen i all 26 le e s o he
English alphabe we e o be co-op ed in o mili a y campaigns, how hen should he English
language and i s alphabe be in e p e ed? Would language and ee communica ion be
banned?
E en i some o hese linguis ic aspec s appea i ial, hey collec i ely become o ms
o Russophobia (Diesen, 2022), wi h geo-poli ical ami ica ions, including a emp s o
“decolonize” Russia
14
.
Those in ehemen disag eemen wi h his p oposal should e lec on how hey migh
eel i hei own na ion was e e ed o, in an ac o pu pose ul linguis ic denig a ion, as
“uk aine”, “usa”, “uk”, “japan”, o “ge many” o eplace and beli le Uk aine, USA, UK,
Japan, o Ge many, espec i ely.
THE WIDER RISKS OF NEOLIBERAL REVISIONIST POLICIES
In his pape , i has been a gued ha wokeism is no me ely a social ool o a emp ing
o co ec , some imes in an appa en ly a bi a y way, an ac ual o pe cei ed social injus ice o
p ejudice. I has in ac become a powe ul socio-poli ical ool, and so powe o social e o m,
p o ided ha he messaging and e o ma i e objec i es o neolibe al academia, socio-poli ical
g oups, and media a e aligned. In he la e case, libe al media, as well as social media
(including X hash ags) can se e as messaging pla o ms o ampli y he message. The socio-
poli ical s uggles o mino i y g oups o popula ions ha ha e “ adi ionally” been p o iled o
o he wise associa ed wi h a nega i e s igma canno be denied. In such cases, i can be a gued
s o ies/78365/) and Ge many (In e ne Access: h ps://www.ju is .o g/news/2022/03/ge many- o-c iminally-
p osecu e-indi iduals-who-display-p o- ussia-wa -symbol-z/).
8
In e ne Access: h ps:// .me/RV oenko /15752.
9
In e ne Access: h ps:// .me/ uexanewsua/42447.
10
In e ne Access: h ps://socialbi es.ca/la es -news/391065.h ml.
11
In e ne Access: h ps:// .me/ uexanewsua/41185; h ps:// .me/ uexanewsua/47887;
h ps:// .me/RV oenko /13170.
12
In e ne Access: h ps:// .me/ uexanewsua/48880; h ps:// .me/ uexanewsua/48925;
h ps:// .me/ uexanewsua/49159.
13
As one example: In e ne Access h ps:// .me/s/milin oli e.
14
In e ne Access: h ps://www.csce.go /in e na ional-impac /p ess-and-media/p ess- eleases/decoloniza-
ion- ussia-be-discussed-upcoming.

6
ha co ec i e measu es a e wa an ed. Howe e , i can also be a gued ha he co ec ion o
his o y, as well as cul u al a i udes and policies, may be excessi e i hey also in ol e ex eme
e isionis policies o wo ds, such as common o p ope nouns. This is because he use o
such “objec s” o poli ical objec i ica ion (o de-objec i ica ion) may i sel pose
a deon ological p oblem, i.e., u ning an insec o ish in o a “ ool” o “weapon” o d i e
la ge and mo e ambi ious socio-poli ical ideologies, and hus po en ial unding o speci ic
ac ion g oups wi h a socio-poli ical agenda. Thus, “linguis ic wokeism”, as a neolibe al
phenomenon o he weaponiza ion o language, equi es g ea e a en ion, sc u iny, and
deba e.
Many academics migh no pay close a en ion o his opic, o hey migh conside i
o be un ela ed o hei wo k, o i ele an . They may e en ind i o be oo poli ically cha ged
and hus oo isky o deba e, o ea o pee e alia ion. Howe e , hey should ake no ice
now be o e i is oo la e, i.e., be o e legal bills and laws a e enac ed, because he e a e e y
p ac ical implica ions i adical neolibe al policies a e no ca e ully e ed and s opped. Fo
example, i neolibe al policies become excessi e, o i hey a e de e mined by a mino i y o
he majo i y, such as ESA’s gypsy mo h policy implemen ed o global en omologis s, wi hou
any democ a ic p ocess o choice by he academics o en omological specialis s o o he
na ions, hen i becomes an ex ended mo al issue associa ed wi h au ho s’ igh s, o mo e
accu a ely, a iola ion o hei igh s o choice (Al-Kha ib, Teixei a da Sil a, 2017). In his
case, an a i icially c ea ed alue sys em is o ce ully imposed on en omologis s’ igh s o name
a Gypsy mo h as such, including in an academic pape . I he use o such “undesi able” e ms
becomes ou lawed in academia, his will be equa ed wi h an e hical issue, and he au ho s o
academic pape s migh ind hemsel es ha ing o o ce ully co ec hei pape s, o i hey a e
esis an o such edi o ial policies, e ac hem.
Such cases, which may seemingly be innocuous socio-poli ical ideologies, migh
become ans o med in o e y powe ul pseudo-e hical policies pu in o p ac ice by jou nals
o publishe s wi h a e o ma i e socio-poli ical ideology. I so, his would ul ima ely empowe
some academics, bu delegi imize he igh s o o he s. In essence, adical neolibe al policies
a e playing Russian oule e wi h alue sys ems in academic publishing, a emp ing o
con ound socially sensi i e issues wi h e hics and igh s. This opic is a ely, i e e , deba ed
in academic jou nals.
NEOLIBERAL REVISIONIST POLICIES IN PRACTICE: IS CORRECTION OF
THE ACADEMIC LITERATURE WARRANTED?
As one example, and o a gumen ’s sake, as was no ed abo e, he ESA unila e ally
implemen ed a name change o he gypsy mo h. Howe e , he e a e housands o pape s ha
ha e, o da e, employed he e m gypsy mo h o desc ibe
L. dispa
, as e idenced in some
majo da abases o sea ch engines like he Web o Science, Scopus, PubMed, o Google
Schola . Fo now, acco ding o hei websi e’s s a emen s, he ESA has a emp ed o ansi ion
global en omologis s o – using e y empha ic language and p omo ion ia mass media –
7
adop sponge mo h o eplace gypsy mo h, which could be conside ed as he “indoc ina ion”
s age. In his s age, including h ough he use o libe al and/o social media, socie y and
en omologis s a ound he wo ld a e being “condi ioned” o accep his neolibe al change as
he new accep ed “no mal”. Thus, by associa ion, hey a e also – pe haps inad e en ly – also
accep ing i s socio-poli ical message, i.e., ha he e m “gypsy” is p ejudicial, and by
associa ion, so is he innocen mo h. Howe e , his seemingly innocuous s age could be
ollowed by a mo e imposi ional (o agg essi e) phase o policy c ea ion and implemen a ion.
In ha case, he in eg a ion o a neolibe al policy becomes mo e o ce ul, such as
manda ing academics who wish o con inue e e ing o
L. dispa
as he gypsy mo h o make
hem adop , by “ o ce”, he e m “sponge mo h”, o he Asian ca p as in asi e ca p. How
hen can en o cemen ake place? One way would be o in oduce “e hical” policies in o
en omological jou nals ha would s a e ha academics mus con o m o his e m, i.e.,
a manda o y clause migh be inse ed in o a jou nal’s e hical policies o ins uc ions o
au ho s. I could ecei e a s amp o app o al by neolibe al globalis e hics policy g oups ha
migh suppo linguis ic e isionis ideologies. As was alluded o abo e, he condi ioning s age
can also be simul aneously accompanied by a p ocess o social shaming, e e ing o hose
who do no adop newly imposed and supposedly “neu al” e ms as acis , in ole an , o
une hical, he eby a emp ing o cancel hem – as well as hei opinions and choices – in his
p ocess. In ex eme cases, should, in he u u e, he ESA manda e he use o “sponge mo h”
as a jou nal’s e hical equi emen , he e may be mo e se ious implica ions. As one example,
ESA (o i s p oponen s) may eques au ho s o pape s o e oac i ely “co ec ” pape s ha
used he e m “gypsy mo h” o desc ibe
L. dispa
. A ha ime, i such policies we e o be
implemen ed, a leas hypo he ically, hen cu en co ec i e measu es o he academic
li e a u e (Teixei a da Sil a, 2022) may become “weaponized”, and used as socio-poli ical
ools o neolibe al e o m, h ough language.
Fo his eason, academics on bo h sides o he e isionis a gumen , as well as hose
who will su ely be impac ed by such policies, need o become mo e p oac i e and ocal. They
also need o exe hei igh s, and p o es decisions ha hey migh no ag ee wi h, whe he
hose be conse a i e o neolibe al. Ul ima ely, academics need o s i e o c ea e a publishing
en i onmen ha hey a e com o able wi h, ha se es he majo i y while espec ing and/o
ecognizing he mino i y, and does no se e as ano he pla o m o ampli y o o i y he
objec i es o socio-poli ical policies, o he “socially esponsible” b anding objec i es o
ac ion g oups o co po a ions, including some publishe s.
LIMITATIONS
This po en ially polemic essay is no a deba e on he e hics o wa , so he issue o he
his o ical, poli ical o socio-cul u al backg ound o he ongoing Russo-Uk ainian wa a e no
conside ed, e en hough some may a gue ha i migh se e o explain he exis ence o some
o ms o Russophobia.
8
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