El fenómeno cripto y su proyección social y publicitaria. Estudio exploratorio sobre su uso como estrategia de marca
This research makes an approximation to the phenomenon of cryptocurrencies as a new concept and attribute used by brands, companies and institutions from an infinity of fields as part of their marketing and advertising strategy in order to discover the nature of such actions and…
DOI: 10.37467/revvisual.v9.3584