25s aipsniai / a icles
esMiniai ŽodŽiai: koncep ualioji k e l i o n ė s me a o a, me a o ų kai a, Lie u os konse a o-
he elec o al discou se.
keyWo ds: concep ual me apho o jou ney, change o me apho s, elec o al
discou se o he Li huanian conse a i es.
ju ga cibuLskienė
Lie u os edukologijos uni e si e as
Resea ch a eas include cogni i e seman ics, concep ual
me apho s, and poli ical discou se.
oMa jagMinai ė
S a e esea ch ins i u e,
gam os y imų cen as
Resea ch a eas: cogni i e linguis ics, he heo y o
concep ual me apho s.
Ts-Lkd Pa y 2008 Yea o
he Rink Company o he
Seema Cogni i e Analysis:
he end o he P uaLioji KeliONS
The me apho o he JOURNEY anno a ion is analyzed in he a icle by using he me apho o he
cogni i e analysis o he campaign
o he homeland union – Li huanian ch is ian
democ a s o he Li huanian Pa liamen a y
elec ions o 2008: concep ual Me apho
concep ual keLionė o he Ts-LkD elec ion campaign o he Sejm in 2008, using he Jona han
Cha e is-Black me hod o c i ical me apho analysis, combining he heo y o concep ual me apho
and c i ical discou se analysis. In his a icle, "Cogni i e Analysis: How Conse a i es Concep ualize
he 2008 Elec ion as a Jou ney," he analyzes he concep ual me apho o "jou ney" as appa en in
he campaign o he "Li huanian Ch is ian Democ a s Pa y" (LDP) o he Li huanian pa liamen a y
elec ions o 2008 on he basis o Jona han Cha -Black's c i ical me apho me hod o analysis.
VeLoPMen is a jou ney when speaking abou he de elopmen o he coun y as a jou ney; Wha 's
26 ac a Linguis ica Li huanica LXX no published. In poli ical discou se, he pa h is e y o en
ju ga cibuLskienė, oMa jagMinai ė
emphasised, which is a concep ual me apho o he s a e o Vys yMasis is one o he main
concep s when alking abou he de elopmen o he s a e as a jou ney; In addi ion, he
conse a i e discou se is subjec o a ce ain isual scheme ha implies a mo emen
o wa d, concep ually co esponding o he ways in which poli ical goals a e achie ed. The
s udy showed ha he Conse a i e Pa y's 2008 elec ion discou se ocused on he
de elopmen o he s a e as a a ge a ea.
me a o a y a iena iš y aujančių i labiausiai a skleis ų koncep ualiųjų me a o ų, nes nag inė-
jamame disku se gausu kelionės kaip iš akos s i ies me a o inių pasakymų, koncep ualiai a i-
anno a ion
mo e, he discou se o he conse a i es eso s o he scheme o he image o he oad, implying
he mo emen o wa d, which concep ually co esponds o he me hods o achie ing poli ical goals.
The esea ch e ealed ha he 2008 elec ion discou se o he Conse a i e Pa y elied on he
me apho o "jou ney" as one o he dominan and mos e ealed concep ual me apho s because
he cogni i e analysis e ealed ha he conse a i es concep ualise he elec ions o 2008 as
a jou ney; o be mo e p ecise, he de elopmen o he coun y (coun y’s p og ess and/o
eg ess) is me apho ised as a jou ney. in i s poli ical discou se, s-Lkd o en highligh s he
oad which is one o he main concep s o he concep ual me apho he coun y’s de-
he discou se unde analysis abounds in me apho ical exp essions o a jou ney pe aining o he
sou ce domain ha can be concep ually pa alleled o he de elopmen o he coun y as he a ge
domain.
1.In oduc ion o he
Mo e han h ee decades ago, Geo ge Lako and Ma k Johnson's book The Me apho s
We Li e By (Lako , Johnson 1980), which caused a eal e olu ion in linguis ics and
ma ked an impo an u ning poin in he de elopmen o cogni i e linguis ics, is
oday ega ded as a classic s udy ha inspi ed schola s o u he quali a i e and
e en quan i a i e esea ch on me apho s. M . Lako and M . Johnson a gued ha
me apho s a e no jus a means o exp essing poe ic image y o he o ic, bu a e
widesp ead in e e yday human speech. Mo eo e , me apho s exis no only in speech
i sel bu also in human hough and ac ion. A common concep ual sys em ha
assumes human hinking and beha io is me apho ical by na u e. Me apho s exis in
language because he human hough p ocess-
s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą
kogni y inė analizė: koncep ualioji kelionės me a o a
The wen y-se en a icles a e me apho ical, in o he wo ds, he concep ual sys em is
me apho ically s uc u ed. In he las decade, mo e and mo e a en ion has been paid
uo a, o me a o os su okiamos kaip me a o iniai koncep ai.
Me a o os s udijos jau seniai pe žengė g ynosios kalbo y os ibas i apo a p-
o he me apho o he elixi and i s implica ions in a ious discou se: academia (2001);
cha e -black, Musol (2003); sko czynska, deignan (2006); u baniza ion, Šeškauskienė
me (came on 2003; Li lemo e, Low 2006), ekonominiame (cha e is-black, en-
(2007); poli ical (Lassan 1995, 2011; cha e -black 2004, 2005; Musol 2004; chil on 2004;
cibulskienė 2012); eligion (shok ijas 2006; jäkel 2002), li e a u e (semino, sho 2004; do s
2009) and spo (simó; b ed s uds, 2011). The me apho , exp essed in ges u es, is widely
analyzed in he wo ks o Alano Cienki (2008) and Co nelius Mülle (2008), and he isual and
au al me apho in ca oons (bouneg u, o ce ille 2011; swain 2012), ilms ( ohdin 2008;
egge sson, o ce ille 2009), ad e ising ( o ce ille 2007), apes y, music (Zbikowski
2009) is ecei ing inc easing a en ion om esea che s.
The abo e s udies show ha me apho is concep ual by na u e, i.e. a pe son uses
me apho no only in poe ic o li e a y discou se, as has adi ionally been assumed, bu
also wi hou much e o o will in e e yday ac i i y […] a pe son hinks in me apho s and
li es by hem. The e o e, he subjec o his s udy is, in a b oad sense, a me apho in
poli ical discou se, and mo e speci ically in he discou se o he 2008 elec ion campaign o
he Li huanian Ch is ian Democ a ic Pa y (TS-LKD). The a icle a emp s o look a how
one o he p e ailing concep ual me apho s o his pa y is de eloped in he discou se
being analyzed, i.e. he k e l i o n s me apho , and how i is de e mined by he coun y's
ecopoli ical and social ac o s.
2. The Me apho o he Jou ney
The cogni i e app oach o me apho e eals ha bo h me apho ical language and
me apho ical hinking a e ela ed o he senso y-mo o expe ience o he human body.
Lako and M. Johnson (2008) a gued ha embodied concep s can be sys ema ically
ex ended in o abs ac ions and ha e a ce ain meaning, s uc u e. This has been called he
concep ual p ojec ion p ocess, which is closely ela ed o he concep ual me apho .
Johnson (1987) a gues ha embodied cogni ion mani es s i sel as he o ma ion o images
in he mind (image schemas). These a e he elemen a y ideo schemes: ini ial a sh k a s
[…] a je k o i ja […] i k s l a s
28 ac a Linguis ica Li huanica LXX (an. s o u c e -p a h -g o a l), he con ac (an. CONTACT), he
ju ga cibuLskienė, oMa jagMinai ė
con aine (an. CONTAINER), he PusiausVy a (an. BALANCE) and o he s, he o igin o which is
associa ed wi h he human ikisą okiniu knowledge, i.e. he ex e nal wo ld pe cei ed as a body.
The image in he mind is o med om senso y pe cep ion. This ideo scheme heo y (Johnson
1987) and he k o i ja i k s l a s cos ume o m he basis o he a o emen ioned me apho .
This diag am shows he locomo o ans o ma ion, i.e. he ex alinguis ic knowledge we
įkūny o pažinimo ezė (Lako , johnson 1999) paaiškina koncep ualiosios k e l i o n ė s
me a o os p igim į i jos san ykinį uni e salumą – aizdo schema p adinis a š k a s –
ha e abou a el says ha each jou ney consis s o h ee main elemen s: he s a ing
poin , he ajec o y, and he des ina ion. The isual scheme o he day becomes he basis
o a hie a chically highe concep ual me apho o he e en , in which aspec s o he e en
such as s a es, changes, p og ess, causes, goals a e pe cei ed h ough physical concep s o
place, ul ima e goal, call, o ce and mo emen (Lako , Johnson, 1999: 179). In u n, he
me apho o he e en o ms he basis o he s uc u ally mo e complex me apho o he
jou ney. The hie a chical ela ionship o hese me apho s is shown in diag am 1. Al hough he
me apho o concep ualizing di e en expe iences o li e is qui e common in di e en
cul u es, i would be oo bold o say ha his me apho is uni e sal. Raymond Gibbs (1999: 383)
a gues ha me apho s a e cul u ally de e mined. They a e bo h e lec ions o physical
expe ience and his o ical and cul u al cons uc s. Based on he claims o Lako and Johnson
(1999) and Gibson (1999), he hypo hesis is aised ha al hough he me apho o he
concep ualiza ion o poli ical p ocesses is condi ionally uni e sal, i.e. his concep ual
me apho is cha ac e is ic o a ious poli ical discou ses, i s linguis ic exp ession, i.e.
me apho ical sayings, a ies depending on he exis ing ecopoli ical and social si ua ions, he
poli ical in en ions o he pa y.
A g owing body o esea ch indica es ha poli ical p ocesses a e qui e o en
concep ualized as jou neys. Jona han Cha e is-Black (2005: 199) a gues ha his is
because jou neys a e in insically pu pose ul, i.e. jou neys imply a supply scheme.
hie a chical ela ionship be ween p ima y and complex concep ual me apho s.
s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą
kogni y inė analizė: koncep ualioji kelionės me a o a
A icles 29 and 29 show he p og ess and mo emen o he a elle along a ce ain
ajec o y owa ds he in ended des ina ion. I 's his di ec ion ha 's impo an o
poli icians who wan o p esen hemsel es as ha ing a poli ical goal and knowing how o
achie e i . In poli ical discou se, me apho s a e unde s ood as he o ical and ideological
means o achie e poli ical goals. J. Cha e is-Black (2005) analyzed he concep ual me apho s
o B i ish and Ame ican poli ical leade s and hei implica ions along wi h o he he o ical
s a egies. His esea ch shows ha poli icians like Ma in Lu he King, Wins on Chu chill, Bill
Clin on, Tony Blai , Ma ga e Tha che o en cons uc and c ea e a ious my hs in hei
poli ical speeches h ough a me apho , i.e. his me apho is one o he mos dis inc i e
concep ual me apho s o poli ical discou se. And eas Musol also emphasises he
impo ance o me apho s in poli ical discou se. He a gues ha i is one o he main sys ems
o concep ual me apho s, and an a gumen a y s udy o how G ea B i ain and Ge many
me apho ically concep ualized he Eu opean Union in he 1990s shows ha bo h coun ies
ku iomis mes gy ename“ (2004: 43). a. Musol o a lik as didelės apim ies analo-
di e en ly de elop an elemen o he concep o mo emen , which is pa o he
me apho ical scena io. Ge many concep ualises i sel as a coun y o a el o, and G ea
B i ain as a a elle o. This shows he a i ude o hese coun ies owa ds he Eu opean
Union - he ese es o G ea B i ain and Ge many a e qui e en husias ic - and he deg ee and
speed o in eg a ion in o i .
The aim o he s udy desc ibed in he a icle Ty iMo iksLas, duoMenys and Me hods is o
e eal how he discou se o he s-Lkd pa y's elec ion campaign is cons uc ed h ough
he concep ual me apho o poli ical powe in o de o be elec ed o he s a e's legisla i e
body, he Seimas. This de e mined he da a sample and he da a collec ion pe iod. The
discou se o he s-LkD elec ion campaign unde analysis includes elec ion agi a ion
speeches and elec ion p og ammes ha we e p esen ed on he pa y's websi e
(www. sjunga.l ) and on he In e ne .
On he websi e o he Cen al Elec ion Commission (www. k.l ) in Sep embe and Oc obe
2008, which is he o icial elec ion campaign pe iod. The languages we e chosen a andom,
wi h hei au ho linked o he leade ship posi ion o he conse a i e pa y. The
au ho ship is a ibu ed o And ew Kubili, I ene DeGu ien, and he ace Jukne ichi. The ex
was compiled om hese languages, comp ising 865115 cha ac e s. The s udy was ca ied
ou using he me hod o c i ical me apho analysis p oposed by J. Cha e is-Black, which
combines he heo y o concep ual me apho and c i ical discou se analysis. The essence
o his me hod is o ecognize he in en ions and ideology o he language. o be alloca ed

30
ju ga cibuLskienė, oMa jagMinai ė
ac a Linguis ica Li huanica LXX
The e a e h ee s ages o his analysis: (1) he ecogni ion o me apho s, (2) he
in e p e a ion o me apho s, (3) he explana ion o me apho s. The i s s ep was o
ecognize me apho ical sayings ha a e connec ed by a seman ic ield, i.e. hype nyms.
pasakymams a pažin i bu o aikomas MiPVu1 me odas, ku io esmė okia: 1) a idus
eks o skai ymas i su okimas; 2) sakinio skaidymas į leksinius iene us; 3) kiek-
Fo me apho s, he analysis o a single lexical uni by iden i ying i s main (wo d) and
con ex ual meanings; 4) he econcilia ion o he main and con ex ual meanings. i he
žodžio eikšmė y a nu olusi nuo pag indinės žodžio eikšmės, ai oks leksinis
con ex ual uni is e e ed o as me apho ical. The hi d s age o he me a-analysis is
nus a y i me a o iniai pasakymai y a kalbinis lygmuo, ku is an ajame me a o-
he he o ical one, in which we y o explain how me apho s a e cons uc ed along wi h
poli ical ideas, belie s, and belie s, as well as me apho s such as he des ina ion, he
des ina ion o he jou ney, he mo emen o he jou ney, he obs acles o he jou ney,
e c. The hi d s age o he me a-analysis is he he o ical one, in which we y o explain
how me apho s a e cons uc ed along wi h poli ical ideas, belie s, and me apho s.
bandoma pa eik i ad esa ą- inkėją, kad jis balsuo ų už am ik ą poli inę jėgą.
Šis koncep ualiosios k e l i o n ė s me a o os plė ojimo s-Lkd inkimų kampanijos
disku se y imas y a pla esnio y imo, apimančio i ki as koncep ualiąsias me a o as,
dalis. Me a o inių pasakymų skaičius odo, kad koncep ualioji k e l i o n ė s me a o a,
4. The Me apho s o he End
The me apho o VALSTYBS VYSTYMASI YRA KELION analLiZė concep ual k e l i o n ė s in he
language o poli icians is usually ela ed o p e-de ined poli ical pu poses ha imply a clea idea
o he u u e pe spec i e. The image o he jou ney is also ela ed o he planned p og ess
and consciousness o being able o ep esen poli icians wi h hei p opaga ed policies as
a el leade s and o be sys ema ically consumed by posi i ely e alua ing poli ical leade ship
eikėju, ku is eis numa y u keliu sa o įsi aizduojamo ikslo link. k e l i o n ė s me a o-
and nega i ely e alua ing he lack o leade ship. The use o me apho s as a he o ical weapon
by poli icians is a me apho ical iden i ica ion p ocedu e. This me hod is an expanded and
imp o ed e sion o he me hod p oposed ea lie by P agglejaz (2007).
s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą
kogni y inė analizė: koncep ualioji kelionės me a o a
A icle 31 o o he poli ical
eginiais ikslais, pa yzdžiui, sa o poli inei ideologijai p opaguo i a ba oponuo i
p o isions.
Acco ding o Elena Semino (2008), based on he ini ial poin - ajec o y-goal isual scheme,
poli ical goals a e me apho ically concep ualized as he goals o he jou ney, he ways o
achie e he goals as he mo emen o wa d, he di icul ies as he s eps along he way. 4.1.
kančios kliū ys i sėkmė a ba nesėkmė kaip kelionės ikslo pasiekimas a ba nepa-
siekimas. ano Paulo chil ono (2004), ši aizdo schema gali bū i siejama su sudė-
ingesne keLionės s i imi, apimančia speci ines kul ū ines žinias apie keliau ojus,
anspo o p iemones, kelia imo būdus, kelionėje pasi aikančias kliū is i . .
he di ec ion o he jou ney […] poli ical belie s, ision o he u u e, and he pu pose o he
jou ney […] he poli ical goal conse a i es concep ualize he de elopmen o he s a e as a
jou ney: keLionė ( he a ea o he island) → VaLs ybės Vys yMasis ( he a ea o he island), in
o he wo ds, he s a e is like a a ele , making a aid, encoun e ing a ious obs acles on
he way, ying o o e come hem and eaching he goals o he jou ney. he di ec ion o
he jou ney is closely ela ed o he pu pose o he jou ney, since di ec ional mo emen is
o ien ed owa ds he achie emen o a speci ic goal. In conse a i e poli ical discou se, he
pu pose o he ip is concep ually he same as he pu sui o he s a e ( he pu pose o he
ip is he pu sui o he s a e), bu he la e is mo e abs ac , o ien ed o a b oade
con ex . Acco ding o cha e is-black (2005: 45), social goals a e e y o en pe cei ed as
a el goals. The s a e seeks economic and social change, a b eak h ough o success, a
success ul o e come o he economic and inancial c isis, and also suppo s he aspi a ions
o o he NATO membe s a es, o example: (1) Li huania needs a clea u u e pa h,
signi ican p io i ies […] hey a e discussed in he TS-LKD p og amme. We need change and
he cou age o pu sue i , he will o o e come he bu eauc acy and ine iciency o s a e
ins i u ions.
(2) Li huania mus i mly suppo he democ a ic de elopmen pa h chosen by he
coun ies seeking membe ship o he T ansa lan ic Alliance. Tha conse a i es hink o
he de elopmen o he s a e and i s aspi a ions as a joke. In o de o achie e he goals
lionę i jos ikslus, odo jų inkiminėje kalboje a ojami me a o iniai pasakymai,
susiję su keliu i k yp imi: ies i kelią p o e žiui į sėkmę, em i demok a inį aidos
o he ip, i.e. o ealize he poli ical aspi a ions o his pa y, he s-Lkd decla es a plan o
a el ( a el plan → poli ical p og am), encoun e ing obs acles ( a el obs acles →
a si sa o išką kelionės planą, ku is padė ų pasiek i ieną iš als ybės ys ymosi
kaip kelionės ikslų – į eik i ekonominę k izę kaip ieną iš als ybės aidos kelyje
economic challenges).
32 ac a Linguis ica Li huanica LXX conse a i e discou se o en emphasizes he pa h
ju ga cibuLskienė, oMa jagMinai ė
o e o ms, which is linked o a ce ain ans o ma ion in he s a e ( he pa h aken
by he policy o e o ms), and his pa h is e e ed o as a ional and ela ed o a
g adual mo emen o wa d […] e olu ion, o example:
(3) We belie e ha such a undamen al e o m o go e nance could be implemen ed h ough
a g adual e olu iona y e o m.
(4) We ad oca e a mo e a ional way o pu suing in elligen e o ms. Howe e ,
conse a i es no e ha he pa h o e o ms may no always be he igh one […] by
c i icizing he poli ical si ua ion in he coun y, he Ts-LkD pa y speaks o he pa h o
alse e o ms, a ibu ing i o opposi ion o ces, o example, (5) Now he pa h o alse
e o ms is bound o go e en u he . s-Lkd emphasizes and p oposes o he posi i e pa hs
in poli ical discou se, linking hem o de elopmen , democ acy, he u u e, key p inciples,
s a e building, inno a ion, e c. All hese pa hs o s a e de elopmen and imp o emen
men ioned in he elec ion speeches a e based on a o wa d mo emen , o example: (6) The
pa h we a e p oposing […] is he pa h o implemen ing he co ne s ones o public
go e nance. Fo he hi d consecu i e decade, New Zealand, Aus alia, G ea B i ain,
Canada, and he Uni ed S a es ha e been ollowing his pa h.
(7) Li huania will s ongly suppo he democ a ic de elopmen pa h and in eg a ional
e o s o selec ed coun ies seeking NATO pa ne ship o membe ship o he T ansa lan ic
Alliance and will pass on i s expe ience o hem.
The examples o poli ical language gi en can be adap ed o he Kelio ideo scheme, whe e
mo ing o wa d is one o he mos impo an componen s, and mo ing o wa d concep ually
co esponds o he cha ac e is ics o achie ing he goals ela ed o he de elopmen o he
s a e. Wha is s iking is ha conse a i es associa e he oad no only wi h he mo emen
o wa d, bu also name alse and alse oads o pa hs ha lead o a deep c isis, deg ada ion,
populism, c ime o po e y, o example: (8) Now i emains o say, deja... Li huania is e y a
along he pa h o a deep c isis. (9) Awa eness o he mos impo an alues on he basis o
which i is no longe possible o walk on s il s. (10) [...] i p ac ically dep i es a pe son o he
igh o a oid c imes o po e y in he u u e. The concep o he klys kel used by he
conse a i es con eys he s a e's sociokalais in a misleading way and indica es wha awai s
linių, ekonominių i poli inių p oblemų im umą, a si įspėjama nepasuk i ne in-
hem a e choosing hem. The di ec ion o he oad is concep ualized in conse a i e poli ical
discou se as a end in he de elopmen o he s a e, which is called by e bs and noun
cons uc ions wi h p e ixes, labels, di ec ion om […] o, o he on […] back, om, o, o.
s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą
kogni y inė analizė: koncep ualioji kelionės me a o a
33 pages o a icles
In he case o a poli ical discou se, he di ec ion o endency o he de elopmen o he
s a e is di ec ed owa ds a highe le el o imp o emen and de elopmen o he s a e,
o example:
(11) Li huanian uni e si ies can mo e up o he Eu opean le el. To enable ins i u ions o
olun a ily ansi ion om an adminis a i e o a manage ial managemen sys em.
(13) Li huania, oge he wi h he mos ad anced coun ies in he wo ld, should en e he new
ene gy e a oge he [...] The di ec ion o he policy is se ou in he Ene gy chap e o ou
p og amme. Howe e , e b cons uc ions wi h p e ixes […] in o and […] in o conse a i e
poli ical discou se do no always indica e a posi i e di ec ion, in some cases he p e ixes
men ioned indica e a nega i e di ec ion, i.e. c i icizing he end o he s a e's de elopmen , (14)
o an unknown di ec ion (15):
(14) [...] he open desi e o some poli icians o change he di ec ion o he s a e om
p o-Ko ean o p o-Russian u he o ces Sunim i.
(15) Chaos, lack o pu pose, lack o a uni ied go e nance sys em leads nowhe e. Business
cons uc ions wi h p e ixes o wa d […] backwa d, om and o conse a i es in poli ical
discou se also ma k a nega i e end in he de elopmen o he s a e, o example:
(16) The S a e's d ug con ol policy o e he pas ou yea s, wi h he es ablishmen o he
Na co ics Con ol Depa men unde he Go e nmen , has no gone o wa d bu backwa ds. I
would like o poin ou once again ha Li huania is mo ing u he and u he away om he
gojimų.
(18) [...] y a didelė ikimybė, kad Rusija a ėja p ie gilios ekonominės k izės.
di ec ion o i s commi men e e y yea , concep ually co esponding o he end o he s a e's
de elopmen , in poli ical discou se i is called di ec ly, i.e. he di ec ion o he concep is used and
i s synonyms […] line, aga (as a sui able way o ac ing), o example: (19) Deciding on speci ic ac ions
in he coming yea s e eals which di ec ion (17)
The economy o Li huania.
(20) We ha e al eady aken he i s s ep in his di ec ion: we will in es in eache s, making
eache s a p es igious p o ession.
(21) The heo e ical s a egy and he p ac ical li e o he execu i e ... e y o en ake e y
di e en pa hs.
he di ec naming o he concep o di ec ion and he ac ion wo ds and nouns […] mo e,
i s s ep, b eak, go […] indica e ha he conse a i es hink and alk abou he s a e's
de elopmen ends as abou he di ec ion o he jou ney. A compa a i e s udy o
40 ac a
ju ga cibuLskienė, oMa jagMinai ė
Linguis ica Li huanica LXX
Lillian A. Fo ce ille, J . 2011: Me apho s in edi o ial ca oons p esen ing he global
economic c isis. Visual communica ion, 209229. This is no he case. Came on Lynne: A
me apho in he educa ional discou se. This is a con inuum. Cybele's jou ney: he
de elopmen o he jou ney me apho in poli ical discou se. ime-speci ic changes.
Me apho and he Social Wo ld 2(2), 131153. Why s udy me apho and ges u e?
Me apho and Ges u e, ed. by alan cienki and co nelia Mülle . I'm no su e ha 's a
good idea. cha e is-black jona han 2005: poli icians and he o ic. The Pe suasi e
Powe o
I 's a me apho .
Basings oke and new
yo k: palg a e macmillan. wha is i ?
me apho in Spanish and English inancial epo ing. […] English o Speci ic Pu poses 20,
cha e is-black jona han, Musol and eas 2003: […]ba e ed he o[…] o […]innocen
249–266.
ic im[…]? a compa a i e s udy o me apho s o eu o ading in b i ish and ge man
inancial epo ing. English o Speci ic Pu poses 23, 153176. Paul Chil on 2004: Analyzing
poli ical discou se: heo y and p ac ice. London: ou ledge. Wha a e you doing?
The Me apho in Fic ion: Language, Though and Communica ion. ois e wijk: published
by boXP ess.
"I'm no going o lie o you, I'm no going o lie o you, I'm no going o lie o you. […] Mul imodal
Me apho , ed. by he au ho
by
Cha les Fo ce ille and Edua do U ios-Apa isi. Wha a e you alking abou ? The
Commission he e o e concludes ha he aid is compa ible wi h he in e nal
ma ke wi hin he meaning o A icle 107 (3) (c) TFEU. Fo c e il le ch a les 2007: Mul imodal me apho in en du ch V comme cials. –
The
Public jou nal o semio ics
1, 19–51. In his 1999 book, "Semio ics and he Wo ld: Taking Me apho s Ou o Ou Heads
and Pu ing Them in o he Cul u al Wo ld," […] Me apho in cogni i e linguis ics, ed. by
aymond w. gibbs and ge a d j. s een. The Commission shall be empowe ed o adop
delega ed ac s in acco dance wi h A icle 26 o supplemen his Regula ion by laying
down de ailed ules o he applica ion o his Regula ion. ola jäkel 2002: hypo heses
e isi ed: he cogni i e heo y o me apho applied o eligious ex s. […]
me apho ic.de 2, 20[…]42. This is he i s ime I' e seen his. Johnson Ma k 1987: The Body
in he Mind: The Bodily Basis o Meaning, Imagina ion, and Reason. This is he Uni e si y
o Chicago P ess. Lako , Geo ge (1993): The con empo a y heo y o me apho s. […]
Me apho and Though , ed. by and ew o ony. I 's called he Camb idge CUP, 202251.
Lako , Geo ge, and Johnson, Ma k, 1980: Me apho s We Li e by This is he
Uni e si y o Chicago P ess.

s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą
kogni y inė analizė: koncep ualioji kelionės me a o a
41 a icles by a icle
Geo ge Lako , Johnson Ma k 1999: Philosophy in he Flesh: The Embodied Mind
and i s Challenge o Wes e n Though . New Yo k: basic books Lassan 2011 […]
Lassan 1995 – Лaccaн Элеонора 1995: Дискурс власти и инакомыслия в СССР:
когнитивно-риторический анализ. Vilnius: Vilniaus uni e si e as.
Laccan Eleono a 2011: Linguis ics is making a diagnosis.... Vilnius:
The Uni e si y o Vilnius.
Li lemo e jeanne e, Low g aham 2006: Figu a i e Thinking and Fo eign Lan-
he guage Lea ning. Based in Palg a e Macmillan. and Ges u e, ed. by Alan Cienki and
Mülle c o ne l ia 2008: Wha ges u es e eal abou he na u e o me apho ? – Me apho
Co nelia Mülle . The Commission shall be empowe ed o adop delega ed ac s in
acco dance wi h A icle 26 o supplemen his Regula ion by laying down de ailed ules
o he applica ion o his Regula ion. In his 2004 book Me apho in Poli ical Discou se:
Analogical Reasoning in Deba es abou Eu ope, Based in Palg a e Macmillan. A. G. L. E. Azzopa di, A Me hod o Iden i ying Me apho ically Used Wo ds in Discou se
Me apho and Symbol 22 (1), 1 o 39.
R. M. Roddin, Mul imodal Me apho s in Classical Film Theo y om he 1920s o he
1950s […] Mul imodal Me apho , ed. by
cha les
o ce ille and edua do u ios-apa isi. be -
lin: Mou on de g uy e , 403–428.
semino elena 2008: Me apho in Discou se. camb idge: camb idge uni e si y P ess.
semino elena, sho Mick 2004: Co pus S ylis ics: Speech, W i ing and Though
P esen a ion in a Co pus o English W i ing. London: ou ledge. Wha a e you doing?
shields da id, b ed emeie b enda 2011: con es , compe i ion and me apho . Jou nal
o he Philosophy o Spo 38, 27 and 38. Shok Moham ed 2006: he me apho ical
concep […]Li e is a jou ney[…] in he Qu an. This Regula ion shall en e in o o ce
on he day ollowing ha o i s publica ion in he O icial Jou nal o he Eu opean Union.
Simó ju di 2009: chess me apho s in Ame ican English and Hunga ian. Me apho
and Symbol 24, 4259.
2006: eade ship and pu pose in he choice o s een ge a d j., do s ale a g., he
o economics me apho s. – Me apho and Symbol 2(12), 87–104.
mann be enike j., kaal anna a., k ennmay ina, pasma sko in je 2010: a me hod o
linguis ic me apho iden i ica ion. Ams e dam and Philadelphia by John Benjamin.
Swain Elisabe h, 2012: Analyzing e alua ion in poli ical ca oons. Discou se, Con ex
and Media 1, 8294.
u bonai ė jus ina, Šeškauskienė inesa 2007: h e a L T h me apho in poli ical and
economic discou se: a c oss-linguis ic analysis. – S udies abou languages 11, 98–74.
42 ac a
ju ga cibuLskienė, oMa jagMinai ė
Linguis ica Li huanica LXX
Zbikowski M. Law ence 2009: Music, language, and mul imodal me apho . He is
he au ho o a numbe o books. Mul imodal Me apho , edi ed by Cha les
Fo ce ille and Edua do U ios-Apa isi. The Commission he e o e concludes
ha he aid is compa ible wi h he in e nal ma ke wi hin he meaning o
A icle 107 (3) (c) TFEU.
cogni i e analysis o he campaign
o he homeland union – Li huanian ch is ian
democ a s o he Li huanian Pa liamen a y
elec ions o 2008: concep ual Me apho
JOURNEY summa y o he pape ocuses on he concep ual j o u n e y me apho o he Li huanian
conse a i e pa y in he 2008 elec ion campaign. he aim o he s udy is o analyse how he j o u n e y
me apho e eals poli ical ideology ia language (me apho ical exp essions), hough (concep ual
me apho ) and he o ic (powe o he o ical impac and manipula ion). The esea ch is ca ied ou wi hin
he c i ical me apho analysis amewo k, which blends he concep ual me apho heo y and c i ical
discou se analysis sugges ed by cha e is-black (2005). he cogni i e analysis showed ha he Li huanian
conse a i e pa y ends o concep ualize he 2008 gene al elec ions as a jou ney, o o be mo e exac ,
he de elopmen o he coun y (i s p og ess o eg ess) is comp ehended h ough he j o u n e y
me apho . In e ms o concep ual co espondences, he pa h is he mos ecu en elemen which
acqui es me apho ical impo ance. Mo eo e , he p a T h image schema which unde lies he concep ual
me apho o j o u n e y implies he di ec ion and mo emen o wa d as concep ually co esponding he
ways o achie e pa icula poli ical goals. The indings indica ed ha he JURI me apho is one o he
mos elabo a e me apho s in e ms o scena io de elopmen in he conse a i e discou se and his
me apho allows us o decode poli ical ideas ha poli icians y o highligh o hide. Mo eo e , i has o be
admi ed ha me apho ical exp essions o he j o u n e y me apho ha e a he o ical unc ion o
pe suade he elec o a e o o e o hem.
Deli e ed on 19 Ma ch 2014
ju ga cibuLskienė
Lie u os edukologijos uni e si e as
This Regula ion shall en e in o o ce on he wen ie h day ollowing ha o i s publica ion in he O icial Jou nal o he Eu opean Union.
[Email p o ec ed]
oMa jagMinai ė
Gam os y imų cen as
The Commission shall be empowe ed o adop delega ed ac s in acco dance wi h A icle 26 o supplemen his Regula ion by laying down de ailed ules o he applica ion o his Regula ion.
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