TS-LKD partijos 2008 metų rinkimų kampanijos į Seimą kognityvinė analizė: konceptualioji „kelionės“ metafora

25s aipsniai / a icles esMiniai ŽodŽiai: koncep ualioji k e l i o n ė s me a o a, me a o ų kai a, Lie u os konse a o- he elec o al discou se. keyWo ds: concep ual me apho o jou ney, change o me apho s, elec o al discou se o he Li huanian conse a i es. ju ga cibuLskienė Lie u os edukologijos uni e si e as Resea ch a eas include cogni i e seman ics, concep ual me apho s, and poli ical discou se. oMa jagMinai ė S a e esea ch ins i u e, gam os y imų cen as Resea ch a eas: cogni i e linguis ics, he heo y o concep ual me apho s. Ts-Lkd Pa y 2008 Yea o he Rink Company o he Seema Cogni i e Analysis: he end o he P uaLioji KeliONS The me apho o he JOURNEY anno a ion is analyzed in he a icle by using he me apho o he cogni i e analysis o he campaign o he homeland union – Li huanian ch is ian democ a s o he Li huanian Pa liamen a y elec ions o 2008: concep ual Me apho concep ual keLionė o he Ts-LkD elec ion campaign o he Sejm in 2008, using he Jona han Cha e is-Black me hod o c i ical me apho analysis, combining he heo y o concep ual me apho and c i ical discou se analysis. In his a icle, "Cogni i e Analysis: How Conse a i es Concep ualize he 2008 Elec ion as a Jou ney," he analyzes he concep ual me apho o "jou ney" as appa en in he campaign o he "Li huanian Ch is ian Democ a s Pa y" (LDP) o he Li huanian pa liamen a y elec ions o 2008 on he basis o Jona han Cha -Black's c i ical me apho me hod o analysis. VeLoPMen is a jou ney when speaking abou he de elopmen o he coun y as a jou ney; Wha 's 26 ac a Linguis ica Li huanica LXX no published. In poli ical discou se, he pa h is e y o en ju ga cibuLskienė, oMa jagMinai ė emphasised, which is a concep ual me apho o he s a e o Vys yMasis is one o he main concep s when alking abou he de elopmen o he s a e as a jou ney; In addi ion, he conse a i e discou se is subjec o a ce ain isual scheme ha implies a mo emen o wa d, concep ually co esponding o he ways in which poli ical goals a e achie ed. The s udy showed ha he Conse a i e Pa y's 2008 elec ion discou se ocused on he de elopmen o he s a e as a a ge a ea. me a o a y a iena iš y aujančių i labiausiai a skleis ų koncep ualiųjų me a o ų, nes nag inė- jamame disku se gausu kelionės kaip iš akos s i ies me a o inių pasakymų, koncep ualiai a i- anno a ion mo e, he discou se o he conse a i es eso s o he scheme o he image o he oad, implying he mo emen o wa d, which concep ually co esponds o he me hods o achie ing poli ical goals. The esea ch e ealed ha he 2008 elec ion discou se o he Conse a i e Pa y elied on he me apho o "jou ney" as one o he dominan and mos e ealed concep ual me apho s because he cogni i e analysis e ealed ha he conse a i es concep ualise he elec ions o 2008 as a jou ney; o be mo e p ecise, he de elopmen o he coun y (coun y’s p og ess and/o eg ess) is me apho ised as a jou ney. in i s poli ical discou se, s-Lkd o en highligh s he oad which is one o he main concep s o he concep ual me apho he coun y’s de- he discou se unde analysis abounds in me apho ical exp essions o a jou ney pe aining o he sou ce domain ha can be concep ually pa alleled o he de elopmen o he coun y as he a ge domain. 1.In oduc ion o he Mo e han h ee decades ago, Geo ge Lako and Ma k Johnson's book The Me apho s We Li e By (Lako , Johnson 1980), which caused a eal e olu ion in linguis ics and ma ked an impo an u ning poin in he de elopmen o cogni i e linguis ics, is oday ega ded as a classic s udy ha inspi ed schola s o u he quali a i e and e en quan i a i e esea ch on me apho s. M . Lako and M . Johnson a gued ha me apho s a e no jus a means o exp essing poe ic image y o he o ic, bu a e widesp ead in e e yday human speech. Mo eo e , me apho s exis no only in speech i sel bu also in human hough and ac ion. A common concep ual sys em ha assumes human hinking and beha io is me apho ical by na u e. Me apho s exis in language because he human hough p ocess- s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą kogni y inė analizė: koncep ualioji kelionės me a o a The wen y-se en a icles a e me apho ical, in o he wo ds, he concep ual sys em is me apho ically s uc u ed. In he las decade, mo e and mo e a en ion has been paid uo a, o me a o os su okiamos kaip me a o iniai koncep ai. Me a o os s udijos jau seniai pe žengė g ynosios kalbo y os ibas i apo a p- o he me apho o he elixi and i s implica ions in a ious discou se: academia (2001); cha e -black, Musol (2003); sko czynska, deignan (2006); u baniza ion, Šeškauskienė me (came on 2003; Li lemo e, Low 2006), ekonominiame (cha e is-black, en- (2007); poli ical (Lassan 1995, 2011; cha e -black 2004, 2005; Musol 2004; chil on 2004; cibulskienė 2012); eligion (shok ijas 2006; jäkel 2002), li e a u e (semino, sho 2004; do s 2009) and spo (simó; b ed s uds, 2011). The me apho , exp essed in ges u es, is widely analyzed in he wo ks o Alano Cienki (2008) and Co nelius Mülle (2008), and he isual and au al me apho in ca oons (bouneg u, o ce ille 2011; swain 2012), ilms ( ohdin 2008; egge sson, o ce ille 2009), ad e ising ( o ce ille 2007), apes y, music (Zbikowski 2009) is ecei ing inc easing a en ion om esea che s. The abo e s udies show ha me apho is concep ual by na u e, i.e. a pe son uses me apho no only in poe ic o li e a y discou se, as has adi ionally been assumed, bu also wi hou much e o o will in e e yday ac i i y […] a pe son hinks in me apho s and li es by hem. The e o e, he subjec o his s udy is, in a b oad sense, a me apho in poli ical discou se, and mo e speci ically in he discou se o he 2008 elec ion campaign o he Li huanian Ch is ian Democ a ic Pa y (TS-LKD). The a icle a emp s o look a how one o he p e ailing concep ual me apho s o his pa y is de eloped in he discou se being analyzed, i.e. he k e l i o n s me apho , and how i is de e mined by he coun y's ecopoli ical and social ac o s. 2. The Me apho o he Jou ney The cogni i e app oach o me apho e eals ha bo h me apho ical language and me apho ical hinking a e ela ed o he senso y-mo o expe ience o he human body. Lako and M. Johnson (2008) a gued ha embodied concep s can be sys ema ically ex ended in o abs ac ions and ha e a ce ain meaning, s uc u e. This has been called he concep ual p ojec ion p ocess, which is closely ela ed o he concep ual me apho . Johnson (1987) a gues ha embodied cogni ion mani es s i sel as he o ma ion o images in he mind (image schemas). These a e he elemen a y ideo schemes: ini ial a sh k a s […] a je k o i ja […] i k s l a s 28 ac a Linguis ica Li huanica LXX (an. s o u c e -p a h -g o a l), he con ac (an. CONTACT), he ju ga cibuLskienė, oMa jagMinai ė con aine (an. CONTAINER), he PusiausVy a (an. BALANCE) and o he s, he o igin o which is associa ed wi h he human ikisą okiniu knowledge, i.e. he ex e nal wo ld pe cei ed as a body. The image in he mind is o med om senso y pe cep ion. This ideo scheme heo y (Johnson 1987) and he k o i ja i k s l a s cos ume o m he basis o he a o emen ioned me apho . This diag am shows he locomo o ans o ma ion, i.e. he ex alinguis ic knowledge we įkūny o pažinimo ezė (Lako , johnson 1999) paaiškina koncep ualiosios k e l i o n ė s me a o os p igim į i jos san ykinį uni e salumą – aizdo schema p adinis a š k a s – ha e abou a el says ha each jou ney consis s o h ee main elemen s: he s a ing poin , he ajec o y, and he des ina ion. The isual scheme o he day becomes he basis o a hie a chically highe concep ual me apho o he e en , in which aspec s o he e en such as s a es, changes, p og ess, causes, goals a e pe cei ed h ough physical concep s o place, ul ima e goal, call, o ce and mo emen (Lako , Johnson, 1999: 179). In u n, he me apho o he e en o ms he basis o he s uc u ally mo e complex me apho o he jou ney. The hie a chical ela ionship o hese me apho s is shown in diag am 1. Al hough he me apho o concep ualizing di e en expe iences o li e is qui e common in di e en cul u es, i would be oo bold o say ha his me apho is uni e sal. Raymond Gibbs (1999: 383) a gues ha me apho s a e cul u ally de e mined. They a e bo h e lec ions o physical expe ience and his o ical and cul u al cons uc s. Based on he claims o Lako and Johnson (1999) and Gibson (1999), he hypo hesis is aised ha al hough he me apho o he concep ualiza ion o poli ical p ocesses is condi ionally uni e sal, i.e. his concep ual me apho is cha ac e is ic o a ious poli ical discou ses, i s linguis ic exp ession, i.e. me apho ical sayings, a ies depending on he exis ing ecopoli ical and social si ua ions, he poli ical in en ions o he pa y. A g owing body o esea ch indica es ha poli ical p ocesses a e qui e o en concep ualized as jou neys. Jona han Cha e is-Black (2005: 199) a gues ha his is because jou neys a e in insically pu pose ul, i.e. jou neys imply a supply scheme. hie a chical ela ionship be ween p ima y and complex concep ual me apho s. s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą kogni y inė analizė: koncep ualioji kelionės me a o a A icles 29 and 29 show he p og ess and mo emen o he a elle along a ce ain ajec o y owa ds he in ended des ina ion. I 's his di ec ion ha 's impo an o poli icians who wan o p esen hemsel es as ha ing a poli ical goal and knowing how o achie e i . In poli ical discou se, me apho s a e unde s ood as he o ical and ideological means o achie e poli ical goals. J. Cha e is-Black (2005) analyzed he concep ual me apho s o B i ish and Ame ican poli ical leade s and hei implica ions along wi h o he he o ical s a egies. His esea ch shows ha poli icians like Ma in Lu he King, Wins on Chu chill, Bill Clin on, Tony Blai , Ma ga e Tha che o en cons uc and c ea e a ious my hs in hei poli ical speeches h ough a me apho , i.e. his me apho is one o he mos dis inc i e concep ual me apho s o poli ical discou se. And eas Musol also emphasises he impo ance o me apho s in poli ical discou se. He a gues ha i is one o he main sys ems o concep ual me apho s, and an a gumen a y s udy o how G ea B i ain and Ge many me apho ically concep ualized he Eu opean Union in he 1990s shows ha bo h coun ies ku iomis mes gy ename“ (2004: 43). a. Musol o a lik as didelės apim ies analo- di e en ly de elop an elemen o he concep o mo emen , which is pa o he me apho ical scena io. Ge many concep ualises i sel as a coun y o a el o, and G ea B i ain as a a elle o. This shows he a i ude o hese coun ies owa ds he Eu opean Union - he ese es o G ea B i ain and Ge many a e qui e en husias ic - and he deg ee and speed o in eg a ion in o i . The aim o he s udy desc ibed in he a icle Ty iMo iksLas, duoMenys and Me hods is o e eal how he discou se o he s-Lkd pa y's elec ion campaign is cons uc ed h ough he concep ual me apho o poli ical powe in o de o be elec ed o he s a e's legisla i e body, he Seimas. This de e mined he da a sample and he da a collec ion pe iod. The discou se o he s-LkD elec ion campaign unde analysis includes elec ion agi a ion speeches and elec ion p og ammes ha we e p esen ed on he pa y's websi e (www. sjunga.l ) and on he In e ne . On he websi e o he Cen al Elec ion Commission (www. k.l ) in Sep embe and Oc obe 2008, which is he o icial elec ion campaign pe iod. The languages we e chosen a andom, wi h hei au ho linked o he leade ship posi ion o he conse a i e pa y. The au ho ship is a ibu ed o And ew Kubili, I ene DeGu ien, and he ace Jukne ichi. The ex was compiled om hese languages, comp ising 865115 cha ac e s. The s udy was ca ied ou using he me hod o c i ical me apho analysis p oposed by J. Cha e is-Black, which combines he heo y o concep ual me apho and c i ical discou se analysis. The essence o his me hod is o ecognize he in en ions and ideology o he language. o be alloca ed 30 ju ga cibuLskienė, oMa jagMinai ė ac a Linguis ica Li huanica LXX The e a e h ee s ages o his analysis: (1) he ecogni ion o me apho s, (2) he in e p e a ion o me apho s, (3) he explana ion o me apho s. The i s s ep was o ecognize me apho ical sayings ha a e connec ed by a seman ic ield, i.e. hype nyms. pasakymams a pažin i bu o aikomas MiPVu1 me odas, ku io esmė okia: 1) a idus eks o skai ymas i su okimas; 2) sakinio skaidymas į leksinius iene us; 3) kiek- Fo me apho s, he analysis o a single lexical uni by iden i ying i s main (wo d) and con ex ual meanings; 4) he econcilia ion o he main and con ex ual meanings. i he žodžio eikšmė y a nu olusi nuo pag indinės žodžio eikšmės, ai oks leksinis con ex ual uni is e e ed o as me apho ical. The hi d s age o he me a-analysis is nus a y i me a o iniai pasakymai y a kalbinis lygmuo, ku is an ajame me a o- he he o ical one, in which we y o explain how me apho s a e cons uc ed along wi h poli ical ideas, belie s, and belie s, as well as me apho s such as he des ina ion, he des ina ion o he jou ney, he mo emen o he jou ney, he obs acles o he jou ney, e c. The hi d s age o he me a-analysis is he he o ical one, in which we y o explain how me apho s a e cons uc ed along wi h poli ical ideas, belie s, and me apho s. bandoma pa eik i ad esa ą- inkėją, kad jis balsuo ų už am ik ą poli inę jėgą. Šis koncep ualiosios k e l i o n ė s me a o os plė ojimo s-Lkd inkimų kampanijos disku se y imas y a pla esnio y imo, apimančio i ki as koncep ualiąsias me a o as, dalis. Me a o inių pasakymų skaičius odo, kad koncep ualioji k e l i o n ė s me a o a, 4. The Me apho s o he End The me apho o VALSTYBS VYSTYMASI YRA KELION analLiZė concep ual k e l i o n ė s in he language o poli icians is usually ela ed o p e-de ined poli ical pu poses ha imply a clea idea o he u u e pe spec i e. The image o he jou ney is also ela ed o he planned p og ess and consciousness o being able o ep esen poli icians wi h hei p opaga ed policies as a el leade s and o be sys ema ically consumed by posi i ely e alua ing poli ical leade ship eikėju, ku is eis numa y u keliu sa o įsi aizduojamo ikslo link. k e l i o n ė s me a o- and nega i ely e alua ing he lack o leade ship. The use o me apho s as a he o ical weapon by poli icians is a me apho ical iden i ica ion p ocedu e. This me hod is an expanded and imp o ed e sion o he me hod p oposed ea lie by P agglejaz (2007). s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą kogni y inė analizė: koncep ualioji kelionės me a o a A icle 31 o o he poli ical eginiais ikslais, pa yzdžiui, sa o poli inei ideologijai p opaguo i a ba oponuo i p o isions. Acco ding o Elena Semino (2008), based on he ini ial poin - ajec o y-goal isual scheme, poli ical goals a e me apho ically concep ualized as he goals o he jou ney, he ways o achie e he goals as he mo emen o wa d, he di icul ies as he s eps along he way. 4.1. kančios kliū ys i sėkmė a ba nesėkmė kaip kelionės ikslo pasiekimas a ba nepa- siekimas. ano Paulo chil ono (2004), ši aizdo schema gali bū i siejama su sudė- ingesne keLionės s i imi, apimančia speci ines kul ū ines žinias apie keliau ojus, anspo o p iemones, kelia imo būdus, kelionėje pasi aikančias kliū is i . . he di ec ion o he jou ney […] poli ical belie s, ision o he u u e, and he pu pose o he jou ney […] he poli ical goal conse a i es concep ualize he de elopmen o he s a e as a jou ney: keLionė ( he a ea o he island) → VaLs ybės Vys yMasis ( he a ea o he island), in o he wo ds, he s a e is like a a ele , making a aid, encoun e ing a ious obs acles on he way, ying o o e come hem and eaching he goals o he jou ney. he di ec ion o he jou ney is closely ela ed o he pu pose o he jou ney, since di ec ional mo emen is o ien ed owa ds he achie emen o a speci ic goal. In conse a i e poli ical discou se, he pu pose o he ip is concep ually he same as he pu sui o he s a e ( he pu pose o he ip is he pu sui o he s a e), bu he la e is mo e abs ac , o ien ed o a b oade con ex . Acco ding o cha e is-black (2005: 45), social goals a e e y o en pe cei ed as a el goals. The s a e seeks economic and social change, a b eak h ough o success, a success ul o e come o he economic and inancial c isis, and also suppo s he aspi a ions o o he NATO membe s a es, o example: (1) Li huania needs a clea u u e pa h, signi ican p io i ies […] hey a e discussed in he TS-LKD p og amme. We need change and he cou age o pu sue i , he will o o e come he bu eauc acy and ine iciency o s a e ins i u ions. (2) Li huania mus i mly suppo he democ a ic de elopmen pa h chosen by he coun ies seeking membe ship o he T ansa lan ic Alliance. Tha conse a i es hink o he de elopmen o he s a e and i s aspi a ions as a joke. In o de o achie e he goals lionę i jos ikslus, odo jų inkiminėje kalboje a ojami me a o iniai pasakymai, susiję su keliu i k yp imi: ies i kelią p o e žiui į sėkmę, em i demok a inį aidos o he ip, i.e. o ealize he poli ical aspi a ions o his pa y, he s-Lkd decla es a plan o a el ( a el plan → poli ical p og am), encoun e ing obs acles ( a el obs acles → a si sa o išką kelionės planą, ku is padė ų pasiek i ieną iš als ybės ys ymosi kaip kelionės ikslų – į eik i ekonominę k izę kaip ieną iš als ybės aidos kelyje economic challenges). 32 ac a Linguis ica Li huanica LXX conse a i e discou se o en emphasizes he pa h ju ga cibuLskienė, oMa jagMinai ė o e o ms, which is linked o a ce ain ans o ma ion in he s a e ( he pa h aken by he policy o e o ms), and his pa h is e e ed o as a ional and ela ed o a g adual mo emen o wa d […] e olu ion, o example: (3) We belie e ha such a undamen al e o m o go e nance could be implemen ed h ough a g adual e olu iona y e o m. (4) We ad oca e a mo e a ional way o pu suing in elligen e o ms. Howe e , conse a i es no e ha he pa h o e o ms may no always be he igh one […] by c i icizing he poli ical si ua ion in he coun y, he Ts-LkD pa y speaks o he pa h o alse e o ms, a ibu ing i o opposi ion o ces, o example, (5) Now he pa h o alse e o ms is bound o go e en u he . s-Lkd emphasizes and p oposes o he posi i e pa hs in poli ical discou se, linking hem o de elopmen , democ acy, he u u e, key p inciples, s a e building, inno a ion, e c. All hese pa hs o s a e de elopmen and imp o emen men ioned in he elec ion speeches a e based on a o wa d mo emen , o example: (6) The pa h we a e p oposing […] is he pa h o implemen ing he co ne s ones o public go e nance. Fo he hi d consecu i e decade, New Zealand, Aus alia, G ea B i ain, Canada, and he Uni ed S a es ha e been ollowing his pa h. (7) Li huania will s ongly suppo he democ a ic de elopmen pa h and in eg a ional e o s o selec ed coun ies seeking NATO pa ne ship o membe ship o he T ansa lan ic Alliance and will pass on i s expe ience o hem. The examples o poli ical language gi en can be adap ed o he Kelio ideo scheme, whe e mo ing o wa d is one o he mos impo an componen s, and mo ing o wa d concep ually co esponds o he cha ac e is ics o achie ing he goals ela ed o he de elopmen o he s a e. Wha is s iking is ha conse a i es associa e he oad no only wi h he mo emen o wa d, bu also name alse and alse oads o pa hs ha lead o a deep c isis, deg ada ion, populism, c ime o po e y, o example: (8) Now i emains o say, deja... Li huania is e y a along he pa h o a deep c isis. (9) Awa eness o he mos impo an alues on he basis o which i is no longe possible o walk on s il s. (10) [...] i p ac ically dep i es a pe son o he igh o a oid c imes o po e y in he u u e. The concep o he klys kel used by he conse a i es con eys he s a e's sociokalais in a misleading way and indica es wha awai s linių, ekonominių i poli inių p oblemų im umą, a si įspėjama nepasuk i ne in- hem a e choosing hem. The di ec ion o he oad is concep ualized in conse a i e poli ical discou se as a end in he de elopmen o he s a e, which is called by e bs and noun cons uc ions wi h p e ixes, labels, di ec ion om […] o, o he on […] back, om, o, o. s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą kogni y inė analizė: koncep ualioji kelionės me a o a 33 pages o a icles In he case o a poli ical discou se, he di ec ion o endency o he de elopmen o he s a e is di ec ed owa ds a highe le el o imp o emen and de elopmen o he s a e, o example: (11) Li huanian uni e si ies can mo e up o he Eu opean le el. To enable ins i u ions o olun a ily ansi ion om an adminis a i e o a manage ial managemen sys em. (13) Li huania, oge he wi h he mos ad anced coun ies in he wo ld, should en e he new ene gy e a oge he [...] The di ec ion o he policy is se ou in he Ene gy chap e o ou p og amme. Howe e , e b cons uc ions wi h p e ixes […] in o and […] in o conse a i e poli ical discou se do no always indica e a posi i e di ec ion, in some cases he p e ixes men ioned indica e a nega i e di ec ion, i.e. c i icizing he end o he s a e's de elopmen , (14) o an unknown di ec ion (15): (14) [...] he open desi e o some poli icians o change he di ec ion o he s a e om p o-Ko ean o p o-Russian u he o ces Sunim i. (15) Chaos, lack o pu pose, lack o a uni ied go e nance sys em leads nowhe e. Business cons uc ions wi h p e ixes o wa d […] backwa d, om and o conse a i es in poli ical discou se also ma k a nega i e end in he de elopmen o he s a e, o example: (16) The S a e's d ug con ol policy o e he pas ou yea s, wi h he es ablishmen o he Na co ics Con ol Depa men unde he Go e nmen , has no gone o wa d bu backwa ds. I would like o poin ou once again ha Li huania is mo ing u he and u he away om he gojimų. (18) [...] y a didelė ikimybė, kad Rusija a ėja p ie gilios ekonominės k izės. di ec ion o i s commi men e e y yea , concep ually co esponding o he end o he s a e's de elopmen , in poli ical discou se i is called di ec ly, i.e. he di ec ion o he concep is used and i s synonyms […] line, aga (as a sui able way o ac ing), o example: (19) Deciding on speci ic ac ions in he coming yea s e eals which di ec ion (17) The economy o Li huania. (20) We ha e al eady aken he i s s ep in his di ec ion: we will in es in eache s, making eache s a p es igious p o ession. (21) The heo e ical s a egy and he p ac ical li e o he execu i e ... e y o en ake e y di e en pa hs. he di ec naming o he concep o di ec ion and he ac ion wo ds and nouns […] mo e, i s s ep, b eak, go […] indica e ha he conse a i es hink and alk abou he s a e's de elopmen ends as abou he di ec ion o he jou ney. A compa a i e s udy o 40 ac a ju ga cibuLskienė, oMa jagMinai ė Linguis ica Li huanica LXX Lillian A. Fo ce ille, J . 2011: Me apho s in edi o ial ca oons p esen ing he global economic c isis. Visual communica ion, 209229. This is no he case. Came on Lynne: A me apho in he educa ional discou se. This is a con inuum. Cybele's jou ney: he de elopmen o he jou ney me apho in poli ical discou se. ime-speci ic changes. Me apho and he Social Wo ld 2(2), 131153. Why s udy me apho and ges u e? Me apho and Ges u e, ed. by alan cienki and co nelia Mülle . I'm no su e ha 's a good idea. cha e is-black jona han 2005: poli icians and he o ic. The Pe suasi e Powe o I 's a me apho . Basings oke and new yo k: palg a e macmillan. wha is i ? me apho in Spanish and English inancial epo ing. […] English o Speci ic Pu poses 20, cha e is-black jona han, Musol and eas 2003: […]ba e ed he o[…] o […]innocen 249–266. ic im[…]? a compa a i e s udy o me apho s o eu o ading in b i ish and ge man inancial epo ing. English o Speci ic Pu poses 23, 153176. Paul Chil on 2004: Analyzing poli ical discou se: heo y and p ac ice. London: ou ledge. Wha a e you doing? The Me apho in Fic ion: Language, Though and Communica ion. ois e wijk: published by boXP ess. "I'm no going o lie o you, I'm no going o lie o you, I'm no going o lie o you. […] Mul imodal Me apho , ed. by he au ho by Cha les Fo ce ille and Edua do U ios-Apa isi. Wha a e you alking abou ? The Commission he e o e concludes ha he aid is compa ible wi h he in e nal ma ke wi hin he meaning o A icle 107 (3) (c) TFEU. Fo c e il le ch a les 2007: Mul imodal me apho in en du ch V comme cials. – The Public jou nal o semio ics 1, 19–51. In his 1999 book, "Semio ics and he Wo ld: Taking Me apho s Ou o Ou Heads and Pu ing Them in o he Cul u al Wo ld," […] Me apho in cogni i e linguis ics, ed. by aymond w. gibbs and ge a d j. s een. The Commission shall be empowe ed o adop delega ed ac s in acco dance wi h A icle 26 o supplemen his Regula ion by laying down de ailed ules o he applica ion o his Regula ion. ola jäkel 2002: hypo heses e isi ed: he cogni i e heo y o me apho applied o eligious ex s. […] me apho ic.de 2, 20[…]42. This is he i s ime I' e seen his. Johnson Ma k 1987: The Body in he Mind: The Bodily Basis o Meaning, Imagina ion, and Reason. This is he Uni e si y o Chicago P ess. Lako , Geo ge (1993): The con empo a y heo y o me apho s. […] Me apho and Though , ed. by and ew o ony. I 's called he Camb idge CUP, 202251. Lako , Geo ge, and Johnson, Ma k, 1980: Me apho s We Li e by This is he Uni e si y o Chicago P ess. s-Lkd pa ijos 2008 me ų inkimų kampanijos į seimą kogni y inė analizė: koncep ualioji kelionės me a o a 41 a icles by a icle Geo ge Lako , Johnson Ma k 1999: Philosophy in he Flesh: The Embodied Mind and i s Challenge o Wes e n Though . New Yo k: basic books Lassan 2011 […] Lassan 1995 – Лaccaн Элеонора 1995: Дискурс власти и инакомыслия в СССР: когнитивно-риторический анализ. Vilnius: Vilniaus uni e si e as. Laccan Eleono a 2011: Linguis ics is making a diagnosis.... Vilnius: The Uni e si y o Vilnius. Li lemo e jeanne e, Low g aham 2006: Figu a i e Thinking and Fo eign Lan- he guage Lea ning. Based in Palg a e Macmillan. and Ges u e, ed. by Alan Cienki and Mülle c o ne l ia 2008: Wha ges u es e eal abou he na u e o me apho ? – Me apho Co nelia Mülle . The Commission shall be empowe ed o adop delega ed ac s in acco dance wi h A icle 26 o supplemen his Regula ion by laying down de ailed ules o he applica ion o his Regula ion. In his 2004 book Me apho in Poli ical Discou se: Analogical Reasoning in Deba es abou Eu ope, Based in Palg a e Macmillan. A. G. L. E. Azzopa di, A Me hod o Iden i ying Me apho ically Used Wo ds in Discou se Me apho and Symbol 22 (1), 1 o 39. R. M. Roddin, Mul imodal Me apho s in Classical Film Theo y om he 1920s o he 1950s […] Mul imodal Me apho , ed. by cha les o ce ille and edua do u ios-apa isi. be - lin: Mou on de g uy e , 403–428. semino elena 2008: Me apho in Discou se. camb idge: camb idge uni e si y P ess. semino elena, sho Mick 2004: Co pus S ylis ics: Speech, W i ing and Though P esen a ion in a Co pus o English W i ing. London: ou ledge. Wha a e you doing? shields da id, b ed emeie b enda 2011: con es , compe i ion and me apho . Jou nal o he Philosophy o Spo 38, 27 and 38. Shok Moham ed 2006: he me apho ical concep […]Li e is a jou ney[…] in he Qu an. This Regula ion shall en e in o o ce on he day ollowing ha o i s publica ion in he O icial Jou nal o he Eu opean Union. Simó ju di 2009: chess me apho s in Ame ican English and Hunga ian. Me apho and Symbol 24, 4259. 2006: eade ship and pu pose in he choice o s een ge a d j., do s ale a g., he o economics me apho s. – Me apho and Symbol 2(12), 87–104. mann be enike j., kaal anna a., k ennmay ina, pasma sko in je 2010: a me hod o linguis ic me apho iden i ica ion. Ams e dam and Philadelphia by John Benjamin. Swain Elisabe h, 2012: Analyzing e alua ion in poli ical ca oons. Discou se, Con ex and Media 1, 8294. u bonai ė jus ina, Šeškauskienė inesa 2007: h e a L T h me apho in poli ical and economic discou se: a c oss-linguis ic analysis. – S udies abou languages 11, 98–74. 42 ac a ju ga cibuLskienė, oMa jagMinai ė Linguis ica Li huanica LXX Zbikowski M. Law ence 2009: Music, language, and mul imodal me apho . He is he au ho o a numbe o books. Mul imodal Me apho , edi ed by Cha les Fo ce ille and Edua do U ios-Apa isi. The Commission he e o e concludes ha he aid is compa ible wi h he in e nal ma ke wi hin he meaning o A icle 107 (3) (c) TFEU. cogni i e analysis o he campaign o he homeland union – Li huanian ch is ian democ a s o he Li huanian Pa liamen a y elec ions o 2008: concep ual Me apho JOURNEY summa y o he pape ocuses on he concep ual j o u n e y me apho o he Li huanian conse a i e pa y in he 2008 elec ion campaign. he aim o he s udy is o analyse how he j o u n e y me apho e eals poli ical ideology ia language (me apho ical exp essions), hough (concep ual me apho ) and he o ic (powe o he o ical impac and manipula ion). The esea ch is ca ied ou wi hin he c i ical me apho analysis amewo k, which blends he concep ual me apho heo y and c i ical discou se analysis sugges ed by cha e is-black (2005). he cogni i e analysis showed ha he Li huanian conse a i e pa y ends o concep ualize he 2008 gene al elec ions as a jou ney, o o be mo e exac , he de elopmen o he coun y (i s p og ess o eg ess) is comp ehended h ough he j o u n e y me apho . In e ms o concep ual co espondences, he pa h is he mos ecu en elemen which acqui es me apho ical impo ance. Mo eo e , he p a T h image schema which unde lies he concep ual me apho o j o u n e y implies he di ec ion and mo emen o wa d as concep ually co esponding he ways o achie e pa icula poli ical goals. The indings indica ed ha he JURI me apho is one o he mos elabo a e me apho s in e ms o scena io de elopmen in he conse a i e discou se and his me apho allows us o decode poli ical ideas ha poli icians y o highligh o hide. Mo eo e , i has o be admi ed ha me apho ical exp essions o he j o u n e y me apho ha e a he o ical unc ion o pe suade he elec o a e o o e o hem. Deli e ed on 19 Ma ch 2014 ju ga cibuLskienė Lie u os edukologijos uni e si e as This Regula ion shall en e in o o ce on he wen ie h day ollowing ha o i s publica ion in he O icial Jou nal o he Eu opean Union. [Email p o ec ed] oMa jagMinai ė Gam os y imų cen as The Commission shall be empowe ed o adop delega ed ac s in acco dance wi h A icle 26 o supplemen his Regula ion by laying down de ailed ules o he applica ion o his Regula ion. [Email p o ec ed]