Communica ion plan:
Communica ion and engagemen s a egy
WP6: COMMUNICATING AND EXCHANGING KNOWLEDGE AND ENGAGEMENT
TASK 6.1: ELABORATE THE RESTPOLL OVERALL COMMUNICATION,
ENGAGEMENT AND IMPACT STRATEGY
Deli e able 6.1 & 6.4
30 Sep embe 2024
Ve sion 2
Rachel Taylo , S e ani Romani, Celine P ins, Ve e de Valk, Elise de G oo
HVR G oup
Amibe h Thompson, Alexand a Klein
Uni e si y o F eibu g
Res Poll
Res o ing Pollina o habi a s ac oss Eu opean ag icul u al
landscapes based on mul i-ac o pa icipa o y app oaches
Re . A es(2024)6925097 - 01/10/2024
P epa ed unde con ac om he Eu opean Commission
G an ag eemen No. 101082102
EU Ho izon Eu ope F amewo k P og amme
P ojec ac onym: Res Poll
P ojec ull i le: Res o ing Pollina o habi a s ac oss Eu opean ag icul u al
landscapes based on mul i-ac o pa icipa o y app oaches
S a o he p ojec : Oc 2023
Du a ion: 48 mon hs
P ojec coo dina o : P o esso Alexand a-Ma ia Klein
Uni e si y o F eibu g, F eibu g, Ge many
www. es poll.eu
Deli e able i le: Communica ion plan: communica ion and engagemen s a egy
Deli e able n°: D6.1 + 6.4
Na u e o he deli e able: Repo
Dissemina ion le el: Public
WP esponsible: WP6
Lead bene icia y: HVR G oup & Uni e si y o F eibu g (ALU-FR)
Ci a ion: Taylo , R., Romani, S., P ins, C., E. de G oo , Thompson, A., & Klein, A.-M.
(2024). Communica ion plan: communica ion and engagemen s a egy. Deli e able D6.1 +
6.4 EU Ho izon Res Poll P ojec , G an ag eemen No. 101082102.
Due da e o deli e able: Mon h 6/12
Ac ual submission da e: 31 Ma ch 2024/30 Sep embe 2024
Deli e able s a us:
Ve sion
S a us
Da e
Au ho (s)
1.0
Submi ed
Documen
31 Ma ch
2024
Rachel Taylo , S e ani Romani & Elise de G oo
[HVR G oup], Amibe h Thompson & Alexand a
Klein [ALU-FR]
2.0
Submi ed
Documen
30
Sep embe
2024
Rachel Taylo , S e ani Romani, Celine P ins &
Ve e de Valk [HVR G oup]
The con en o his deli e able does no necessa ily e lec he o icial opinions o he
Eu opean Commission o o he ins i u ions o he Eu opean Union.
Table o Con en s
1.In oduc ion ....................................................................................................................................... 5
2. Goal .................................................................................................................................................... 5
3. Ta ge audience and ac o analysis ............................................................................................ 5
Ta ge audience ............................................................................................................................... 5
Ac o analysis ................................................................................................................................... 6
Rele an p ojec s and pa ne s ................................................................................................ 7
4. Posi ioning and message ................................................................................................................7
Posi ioning o Res Poll in he ‘’ma ke ’’........................................................................................7
Co e message o ex e nal communica ion ...............................................................................7
5. Communica ion s a egy ............................................................................................................... 8
App oach ........................................................................................................................................... 8
In e nal communica ion ................................................................................................................ 8
Co po a e communica ion ............................................................................................................ 8
P ojec communica ion ................................................................................................................ 10
6. C ea i e concep ........................................................................................................................... 10
P ojec b anding ............................................................................................................................ 10
Logo .............................................................................................................................................. 10
Templa es ..................................................................................................................................... 11
P ac ical equi emen s .................................................................................................................. 11
7. Means o communica ion ............................................................................................................. 11
The aces behind Res Poll ........................................................................................................ 12
Did you know ha … ................................................................................................................... 12
Field wo k ..................................................................................................................................... 13
In p ac ice .................................................................................................................................... 13
8. Planning ........................................................................................................................................... 15
9. Responsibili ies ............................................................................................................................... 15
10. Appendixes ( empla es and concep s) ..................................................................................... 17
10.1 Di ision o Roles and Responsibili ies ................................................................................ 17
P ocess con en .......................................................................................................................... 17
Roles and esponsibili ies ......................................................................................................... 17
10.2 Moni o ing and e alua ion ................................................................................................... 18
10.3 B and guide ............................................................................................................................. 19
10.4 Templa e columns .................................................................................................................. 19
Templa e – The aces behind Res Poll ................................................................................... 19
Templa e – Did you know ha … ............................................................................................. 19
Templa e – Field wo k ............................................................................................................... 19
Templa e – In p ac ice .............................................................................................................. 19
10.5 Templa e newsle e ............................................................................................................. 20
10.6 Templa e social media........................................................................................................... 21
10.7 Ou each (social media) plan ............................................................................................... 23
S a egy newsle e Res Poll .................................................................................................. 23
Numbe o newsle e subsc ibe s ................................................................................................ 23
Con en s .......................................................................................................................................... 23
Websi e ............................................................................................................................................ 24
P omo ion ....................................................................................................................................... 24
In ol emen ........................................................................................................................................ 24
Resea ching he in e es o he a ge g oup – o Decembe 2024 .................................. 24
Subjec line ..................................................................................................................................... 24
A/B Tes ing – o Decembe 2024 ............................................................................................. 24
S a egy social media ............................................................................................................... 25
Following ............................................................................................................................................. 25
Engagemen .................................................................................................................................... 25
P omo ion ....................................................................................................................................... 25
Con en ........................................................................................................................................ 25
1.In oduc ion
Res Poll is a pan-Eu opean p ojec dedica ed o e e sing he decline o wild pollina o s
and p omo ing sus ainable pollina ion se ices ac oss ag icul u al landscapes in Eu ope.
The p ojec 's success depends on obus communica ion, engagemen , and knowledge
exchange e o s o each a ious s akeholde s and audiences e ec i ely.
This communica ion and engagemen s a egy o Res Poll ou lines and discusses he
objec i es, ac ics, ools and me ics ega ding communica ion o he p ojec in all
s ages anging om dissemina ion o e alua ion, along wi h ou engagemen s a egy
wi h s akeholde s in ol ed in he p ojec .
Ve sion 2 includes an addi ional sec ion, 10.7 Ou each (social media) plan, which
highligh s he plan o u he ou each wi hin he p ojec and ou s a egy o inc ease
subsc ibe s and each.
2. Goal
The goal o he Res Poll communica ion and engagemen s a egy is o each a wide
ange o s akeholde s and audiences in e es ed in and ele an o he p ojec 's goals and
objec i es. I aims o engage and in o m hese audiences, os e ing suppo and
pa icipa ion in he Res Poll p ojec . The goals encompass:
1. To aise awa eness abou he Res Poll p ojec and he signi icance o he decline
in wild pollina o s and hei habi a s.
2. To engage s akeholde s a a ious le els (including a me s, esea che s,
policymake s, and he gene al public) and scales in he es o a ion e o s.
3. To communica e p ojec indings, ools and ecommenda ions o a b oad
audience.
4. To p omo e collabo a ion and knowledge exchange among p ojec pa ne s.
3. Ta ge audience and ac o analysis
Ta ge audience
The p ima y a ge audiences o he Res Poll communica ion plan include:
1. Ag icul u al s akeholde s:
o Fa me s, ag icul u al o ganiza ions and communi ies, landowne s, and
businesses in ol ed in ag icul u e and land managemen , as hey play a
c i ical ole in implemen ing pollina o - iendly p ac ices.
▪ Size: ~3500 a ms (includes a ms pa icipa ing wi hin Res Poll, plus
addi ional en i ies)
2. Scien i ic communi y and educa ional ins i u ions:
o Scien i ic communi y: esea che s, scien is s, and academics in he ields o
biology, ecology, en i onmen al, social sciences, and ela ed disciplines who
can bene i om and con ibu e o he p ojec 's esea ch indings and
knowledge dissemina ion.
▪ Size: ~50 ins i u es (including ins i u es in ol ed in Res Poll)
o Educa ional ins i u ions: schools, uni e si ies, and educa ional p og ammes
in e es ed in in eg a ing pollina o conse a ion and es o a ion in o hei
cu icula and esea ch p ojec s.
▪ Size: ~30 ins i u ions (a ound 2 ins i u ions pe pa ne coun y)
3. Poli icians
o Local poli icians wi hin he case s udy a eas, along wi h EU le el poli icians
ha a e in ol ed in ag icul u al measu es and policies. Global poli ical
en i ies?
▪ Size: ~18 local au ho i ies, ~5 EU le el au ho i ies
4. The gene al public in e es ed in biodi e si y and en i onmen al issues:
o Gene al Public: membe s o he public who ha e an in e es in en i onmen al
conse a ion, biodi e si y, pollina o s, and sus ainable ag icul u e, as hey can
be engaged o aise awa eness and suppo he p ojec 's objec i es.
o Local communi ies and ci il socie y.
▪ Size: ~2,000 (a endance h ough demons a ions and wo kshops,
pa icipa ion online h ough social media)
5. En i onmen al and conse a ion NGO’s:
o Non-go e nmen al o ganiza ions ocused on en i onmen al conse a ion,
biodi e si y, and sus ainable land use, as hey can p o ide suppo and
ad ocacy o he p ojec 's goals.
▪ Size: ~20 addi ional ins i u ions
Ac o analysis
An analysis o he many di e en ac o s o Res Poll is displayed in he able below. I
p o ides a s uc u ed in en o y o he in ol ed pa ies. Ac o s o Res Poll consis o
g oups ac i e on local, na ional, Eu opean and global le els. As he ac o s in hese
g oups each ha e hei own in e es s and goals, hey each ha e di e en oles wi hin he
p ojec . This a ies om using he ou pu o he p ojec o scien i ic knowledge, in
p ac ice, o go e nance, o exe in luence and o be used by he gene al public. The
s akeholde s ha e been plo ed in he able below acco dingly o his in o ma ion.
Local
Na ional
Eu opean
Global
(scien i ic)
knowledge
Uni e si ies, p i a e
sec o
Ho izon
conso ia
(SG, Sp ing,
PB, SC),
IUCN
IPBES
Use s in
p ac ice
Fa me s,
landowne s, si e
manage s,
con ac o s,
beekeepe s
Implemen ing
o ganisa ions, ood
chain (p ima y
p oduc ion,
p ocessing, e ail)
UNDP,
BESNET
Use s
go e nance
local and egional
poli icians, policy
make s
na ional poli icians,
minis ies, policy
make s, esea ch
EU
Pa liamen ,
EU
CBD, FAO
Rele an p ojec s and pa ne s
Rele an p ojec s and pa ne s include p e ious p ojec s such as PoshBee, Nu ib2, and
SUPER-B, on-going p ojec s, such as SHOWCASE, P omo e Pollina o s, o Sa egua d, o
u u e/newly unded p ojec s, such as ARION o WildPosh. These es ablished p ojec s
and pa ne s can be app oached o sha e con en om Res Poll. This shall be u he
elabo a ed on in chap e 5.
4. Posi ioning and message
Posi ioning o Res Poll in he ‘’ma ke ’’
Res Poll aims a con ibu ing o he conse a ion o biodi e si y and sus ainable
ag icul u e in Eu ope. The p ojec posi ions Eu ope as a global leade in pollina o
es o a ion. Res Poll will be uniquely posi ioned as an in luen ial pa ne in EU and
global biodi e si y es o a ion, by dissemina ing esea ch and enabling a ge g oups o
implemen he esul s in hei daily wo k.
Co e message o ex e nal communica ion
The goal o Res Poll is o pe manen ly es o e and connec pollina o habi a s in Eu ope.
I aims o p o ide socie y wi h ools o e e se wild pollina o declines and o posi ion
Eu ope as a global leade in pollina o es o a ion. To coun e ac he decline o
pollina o s and hus pollina ion se ices, i is impo an o es o e hei lowe ing and
nes ing habi a s. Res Poll will, oge he wi h s akeholde s anging om indi idual land
manage s o go e nmen s, ocus on measu es and c oss-sec o al app oaches o es o e
pollina o s and hei se ices. Cen al o Res Poll is he es ablishmen o a Eu ope-wide
ne wo k o pollina o es o a ion case-s udy a eas and Li ing Labs (LL), which a e
unique hubs o expe imen a ion, demons a ion, and mu ual lea ning.
The Res Poll conso ium combines expe ise om six een coun ies anging om
na u al and social scien is s, wen y- ou esea ch ins i u ions, one NGO, h ee
ins i u es (In ae,
RIVM, PBL, INBO,
e c.), NGO
Commission,
DGN-ENV,
DG-ag i JRC,
IEEP, COR
Use s
in luence s
Local
s akeholde s
NGOs, Ag icul u al
and ho icul u al
o ganisa ions,
landowne s, na ional
business and
biodi e si y pla o ms
COPA-
COGECA,
ELO, WWF,
Eu opean
B@B
Pla o m
Apimondia,
The Capi als
Coali ion, We
Value Na u e
Ini ia i e
Use s
public
consume s, local
esiden s
Consume s'
Associa ion,
Educa ional
Ins i u ions
businesses, wo minis ies and one na ional pa k. S akeholde s along he ood alue
chain will be engaged h ough newly de eloped pa icipa o y app oaches a di e se
social, ecological, and poli ical scales.
5. Communica ion s a egy
App oach
The Res Poll p ojec is commi ed o anspa en and e ec i e communica ion, bo h
in e nally among conso ium membe s and ex e nally wi h s akeholde s, esea che s,
policymake s, and he wide public. Ou communica ion s a egy is based on doing i
oge he . Commi ed (communica ion) p o essionals o di e en o ganisa ions join
o ces o join ly achie e (communica i e) success. Making maximum impac wi h limi ed
means and unds is c ucial. In p ac ice his also means ha he p ojec u ilizes channels
o o he s. This is elabo a ed on in he pa ag aph abou co po a e communica ion below.
The ou lined communica ion me hods and channels a e designed o ensu e ha i s
impac is a - eaching and meaning ul. This concise plan con eys clea , unde s andable,
coo dina ed and e ec i e messages, hus, aising awa eness and maximising he
bene i s esul ing om he Res Poll p ojec .
By pu ing he wishes and needs o he a ge g oup i s a impo an decision
momen s, c ea i e communica ion solu ions a e deli e ed ha a e sus ainably
success ul. By conside ing he pe spec i e o he a ge audience a an ea ly s age, we
se he one o an ex e nally ocused communica ion app oach in which ou s a ing
poin is he p oblem as ecognised in he “ eal wo ld”. Communica ion ac i i ies
con ibu e, on he one hand, o posi ioning Res Poll in he en i onmen o p ac i ione s
and policymake s a egional, na ional, EU and global le els. On he o he hand,
communica ion ac i i ies will ocus on sha ing esea ch esul s and enabling a ge
g oups o implemen he esul s in hei daily wo k.
In o de o each he bes esul s o he communica ion s a egy e e yone mus wo k
oge he , and a h ee-p onged app oach mus be used. This app oach consis s o
in e nal communica ion, co po a e communica ion and p ojec communica ion.
In e nal communica ion
Many people om a ious pa s o Eu ope wo k on he p ojec . Fu he mo e, many
di e en sys ems a e used wi hin Res Poll. As no all p ojec pa ne s a e ech sa y, i is
necessa y o keep hings simple whe e possible. E e yone con ibu es om hei own
ole and esponsibili y. In collabo a ion wi h he expe s om he di e en WPs, we will
c ea e ele an and accessible con en . The dange is ha e e yone wo ks on hei own
pa , bu he e is no sense o cohesion/belonging o he p ojec . The e i is impo an
ha e e yone ge s upda ed ac i ely and eels pa o he p ojec . To ha e maximum
impac wi h a limi ed budge , we will use he channels (websi es, newsle e s, social
media channels, e c.) o he pa icipa ing p o essionals and hei o ganisa ions, and
o he ele an pla o ms o p o ide ele an con en on channels and media ha ou
a ge g oups ely on and a e amilia wi h.
Co po a e communica ion
The p ojec calls o a campaign like app oach in which you hink abou how o posi ion
you sel wi h ega ds o o he s, pa icula ly wi h limi ed means and unds, whils
making maximum impac . Fu he mo e, he esul s, miles ones and educa ion ma e ials
need o be sha ed. Tha means he a ailable esou ces mus be used wisely in e ms o
ge ing inpu om people and u ilizing unds. The e o e, Res Poll uses mainly
eoccu ing columns o sha e i s con en . This ensu es ha eade s see ecognizable
o ma s, whils i ensu es ha HVR G oup and p ojec coo dina o s can u ilize he
esou ces as op imally as possible. I highligh s a ious opics om qua e ly upda es on
he p ojec o sha ing in o ma ion abou Li ing Labs. All opics a e ca ego ized and
g ouped oge he based on he subjec . The columns a e ecognizable due o he icons
each ca ego y o column has. This con en is sha ed on he social media channels,
e e ed o as news i ems on he websi e and in he newsle e . In line wi h he p ojec
communica ion being ecognizable, he columns ha e a ca chy i le and a ecognizable
empla e o social media s o ies and pos s. Mo e in o ma ion on he columns can be
ound in chap e 6 and he empla es o inpu on hese columns can be ound in
chap e 10.
Risk managemen
The e a e se e al isks which ha e been assessed a he s a o he p ojec . Mi iga ing
hese isks ensu es ha he p ojec is as success ul as possible. Risks include p ojec
pa ne s no eeling as hough hey a e pa o Res Poll. The e o e, hey migh no
op imally sha e hei p og ess wi hin he p ojec . The isk is ha p ojec pa ne s don’
op imally bene i om each o he ’s wo k. I is also o he de imen o posi ioning
Res Poll, as people a e less inclined o do so i hey don’ eel pa o he p ojec . These
isks can be mi iga ed by sending ou equen in e nal upda es ega ding he p ojec . I
will be a sho upda e and includes wha he pe son in ol ed in hinks is he mos un o
in e es ing hing. Ano he way his can be mi iga ed is by ac i ely in ol ing people in
ga he ing con en o be sha ed and pu ing hose in ol ed in he spo ligh . This is done
by p oac i ely ge ing equen and ele an inpu om wo k package leade s. This will
be mi iga ed by he easy- o-use empla es, as men ioned abo e.
Fu he mo e, he limi ed esou ces he p ojec has means ha channels o s akeholde s
mus be u ilized o ge maximum impac . The isk is ha he s akeholde s a e no people
who will ollow he co po a e channels and he e o e dissemina ion is also dependen
on channels o o he s. The e o e, o mi iga e his isk and u ilize he budge as e icien
as possible i is essen ial ha ele an high-quali y con en is c ea ed and dissemina ed
amongs app op ia e channels. Subsequen ly elying on o he channels o sp ead he
con en is in i sel also a isk. The e o e, clea ins uc ions mus be gi en and good
ela ionships wi h s akeholde s a e impo an . This can be done by making good use o
he exis ing connec ions, e.g. making use o he con ac s and posi ions which Wo k
Package leade s and membe s ha e. In addi ion, he connec ions which p ojec
membe s ha e will be in en o ied by means o a su ey. This can lead o con ac s willing
o sha e news ega ding Res Poll.
Educa ional ma e ial which is deemed inapp op ia e o he cul u es in which i will be
dissemina ed is a isk. The e o e, ma e ial which is deemed accep able o all cul u es
mus be c ea ed. This can be done by wo king oge he wi h hose who can assess wha
is app op ia e. Language can be a isk when speci ically ocusing on educa ional
ma e ials as hese a e mean o educa e young people, many o whom a e no p o icien
wo king days o ha ing ecei ed i . The e o e, i ollow-up ques ions need o be posed
he e is ime o do so.
The speci ic p ocess and di ision o esponsibili ies be ween he Res Poll p ojec
coo dina o and HVR G oup can be ound in chap e 10.1.
10. Appendixes ( empla es and concep s)
10.1 Di ision o Roles and Responsibili ies
P ocess con en
The possible con en will be discussed du ing hei weekly mee ings. This con en will
ange om eoccu ing pos s o ad hoc pos s. Once an ag eemen has been eached,
HVR G oup will discuss his wi h a con en manage om hei o ganisa ion and ask
hem o con ac he people needed o ga he he inpu o con en in ques ion. The
empla es will be accessible o HVR G oup (communica ion ad iso and con en
manage ) as well as he Res Poll p ojec coo dina o . The con en manage a HVR G oup
ensu es he con en on social media, he websi e and in he newsle e is sen ou . The
passwo ds o all social media accoun s and he p ojec websi e a e s o ed on
OnePasswo d. They can be accessed by HVR G oup and he Res Poll p ojec coo dina o .
Roles and esponsibili ies
Res Poll P ojec Coo dina o and Manage :
1. Con en Collec ion: Ga he p ojec upda es, esea ch indings, and news om
in e nal sou ces.
2. S akeholde Engagemen : Engage wi h s akeholde s, answe inqui ies, and os e
ela ionships.
3. E en P omo ion: P omo e p ojec - ela ed e en s, webina s, and wo kshops.
4. Ne wo king: Connec wi h o he ele an o ganiza ions and esea che s in he
ield.
5. Da a Sha ing: Sha e p ojec - ela ed da a and open-access esou ces on social
media.
HVR G oup:
1. Con en C ea ion: De elop isually appealing con en such as in og aphics,
ideos, and a icles.
2. Con en Scheduling: Schedule and pos con en on social media pla o ms.
3. Hash ag S a egy: De elop and use p ojec -speci ic hash ags o consis en
b anding.
4. Response Managemen : Moni o commen s and messages, espond o inqui ies,
and mode a e discussions.
5. Analy ics and Repo ing: P o ide egula epo s on social media pe o mance
and sugges imp o emen s.
Sha ed Responsibili ies:
1. Social Media Calenda : Collabo a e on c ea ing a mon hly con en calenda .
2. Re iew and App o al: Ensu e all con en aligns wi h p ojec objec i es and
messaging.
3. C isis Managemen : P epa e o and espond o any social media c ises o
nega i e eedback.
10.2 Moni o ing and e alua ion
The e ec s o ou wo k a e measu ed by e alua ing he ac ual esul s (ou pu ),
de e mining wha dissemina ion may con ibu e o ou objec i es (ou comes) and
de eloping ou communica ion s a egy and ac i i ies o maximize his inpu .
The able below gi es an o e iew o how Res Poll measu es and e i ies impac . The
In eg a ed E alua ion F amewo k o planning and se ing SMART objec i es, de ining
success, and he measu emen and e alua ion i sel . E e y yea , he achie ed esul s a e
eco d in a 3-page summa y (as pa o a communica ion epo ) e lec ing on he
oppo uni ies o imp o ing communica ion ac i i ies. In addi ion egula e alua ions o
communica ion ma e ials will be held be ween HVR G oup and he p ojec coo dina o .
Table: Summa y o measu es o maximise impac and o al a ge alues o
indica o s e i ying success
Tool
Ta ge g oup(s)
Con ibu ion o impac
Ve i ica ion o use wi h
a ge indica o alues
Main o ms o communica ion and knowledge exchange
Websi e
P ojec - ele an
s akeholde s, esea che s,
and socie y a la ge
Main communica ion and
knowledge exchange
in e ace o engage
# isi s (>10,000), ime
spen (>mean 2min),
#pages isi ed (>a e age o
2/ isi ), downloads (>600),
access by s akeholde s
(>100)
e-lea ning
Fa me s, ga dene s, o he
land manage s,
ag icul u al
schools, beekeepe s,
business ac o s, a m
ad iso s, public
adminis a ion bodies
Easy access o me hods
and app oaches de eloped
in WP6 wi h he
pa icipa ion o all
pa ne s
# isi s (>1.000), ime spen
(>mean 4min), downloads
(>300), social media ac i i y
(sha ed in >50 channels),
#Eu opean coun ies (>20)
Open a chi e
P ojec - ele an
s akeholde s, esea che s,
public adminis a ion
bodies
Open access o pape s,
epo s, and o he
deli e ables
# isi s (>300), ime spen
(>mean 4min), downloads
(>200)
Social media
Socie y a la ge incl.
jou nalis s, poli icians e c.
Ongoing announcemen s o
ac i i ies & ou comes
#pos s (>1,000), # e wee s
(>500)
Social engagemen
Tools (e.g.
educa ional
ideos, lipbooks,
policy b ie s,
labelling)
Fa me s, ga dene s, o he
land manage s,
ag icul u al
schools, beekeepe s,
business ac o s, a m
ad iso s, Indigenous
people, public
adminis a ion bodies
P omo ion o he p ojec ,
enable social engagemen
B and awa eness &
adap able logo (1), # isi s o
all ools (>4,000), each (>14
coun ies), downloads
(>200)
Ne wo k e en s
and Li ing Labs
S akeholde s
Building ela ionships,
acili a e in e ac ion &
knowledge exchange e.g.
a me - o-policy make
#a endees (>600),
in e ac ing (>100),
con ibu ions (>200), mean
a ing (>7.5 ou o 10),
#coun ies (>10)
Public e en s
Public a la ge, Human
heal h specialis s, local
Sha ing ou comes
#a endees (>1,000), each
communi ies, Indigenous
people
(>10 coun ies), mean a ing
(>7,5 ou o 10), #coun ies
(>10)
P ess elease
Jou nalis s, gene al
public, policy
Announcemen o
ou comes, aising public
awa eness & necessi y o
policy adap a ions
Lis o publica ions &
b oadcas s wi h b oad
co e age (>20)
Suppo and eaching ma e ial
Res Poll oolbox
and in en o ies
All ele an s akeholde s
Suppo key s akeholde s
o ake app op ia e ac ion
hemsel es
Downloads (>500), each
(s akeholde s o all pa ne
coun ies & 5 coun ies
ou side Eu ope)
Teaching ma e ial
Fa me s, ga dene s, o he
land manage s, o he land
use s, ag icul u al
schools,
beekeepe s, business
ac o s, a m ad iso s,
public adminis a ion
bodies
Sha ing esea ch
ou comes, enabling a ge
g oups o implemen he
esul s in hei daily wo k
Downloads (300), each (>14
coun ies), social media
ac i i y (75 channels, >250
pos s)
Suppo e en s and
aining
P o essionals
Ha monising da a &
inc easing esea ch quali y
Lis o suppo ed e en s (2),
#a endees (>25)
10.3 B and guide
The b and guide can be ound on he Res Poll websi e.
10.4 Templa e columns
The ollowing empla es a e o be published on he social media pages and websi e o
Res Poll. The ecognizable icons pe column can be ound in he Res Poll b and guide.
Templa e – The aces behind Res Poll
The empla e o his column can be ound in Mic oso Fo ms.
Templa e – Did you know ha …
The empla e o his column can be ound in Mic oso Fo ms.
Templa e – Field wo k
The empla e o his column can be ound in Mic oso Fo ms.
Templa e – In p ac ice
The empla e o his column can be ound in Mic oso Fo ms.
10.5 Templa e newsle e
10.6 Templa e social media
Figu e 1 Social pos s columns
Figu e 2 Social pos ca ousel
Figu e 3 Social pos s s o ies
10.7 Ou each (social media) plan
This appendix is o ul il Deli e able 6.4 “Communica ion Plan," which is a epo on he
ex e nal communica ion ac i i ies (ou each). As we ha e de ailed ou s a egy o
communica ion ou each in ou D6.1 "Communica ion and engagemen s a egy," we
ha e added his appendix o p o ide u he de ails in o he cu en plan o ou each
wi hin he p ojec and ou s a egy o inc ease subsc ibe s and each. Fo he beginning
phase o Res Poll, ou each mainly consis s o he ex e nal newsle e and social media.
Bo h sha e con en in he ecognizable ou ypes o columns as men ioned abo e. As
pa o Miles one 23, he social media channels ha e been se -up and a e egula ly
main ained. The i s newsle e was sen ou on 4 June 2024 and will be sen o all
subsc ibe s qua e ly h oughou he p ojec . In Sep embe 2024 he newsle e had 112
subsc ibe s. The social media channels espec i ely each had:
• Ins ag am:
o 97 ollowe s
• Facebook:
o Likes: 32
o Followe s: 106
• LinkedIn:
o 217 ollowe s
Now he newsle e and social media channels a e up and unning we wan o inc ease
he amoun o people ha a e eached wi h hem. The e o e, we ha e c ea ed a plan o
expand ou subsc ibe b ead h o he newsle e and social media. This plan consis s o
easie o implemen imp o emen s and ideas and sugges ions which equi e a bi mo e
ime. The e o e, we will s a wi h simple implemen a ions and es solu ions. Some
plans can hope ully be implemen ed by Sep embe 2024, when he nex newsle e will
be sen ou . O he sugges ions will be implemen ed o subsequen newsle e s, such as
in Decembe 2024.
S a egy newsle e Res Poll
The plan is o ensu e ha he numbe o people who subsc ibe o he newsle e is
inc eased. In addi ion, a goal is also o ha e he a icles be be e ead wi hin he
newsle e . The plans a e ou lined below.
Numbe o newsle e subsc ibe s
We will inc ease he numbe o subsc ibe s by paying a en ion o he con en , adding
op ions o sign-up o he newsle e on he websi e and inc easing p omo ion h ough
o he channels.
Con en s
• Topics: ele an , o alue o eade s and in e es ing o he a ge audience
• Which opics and/o columns a e popula ? This will be in es iga ed in he
nea u u e by means o newsle e analyses.
• Exclusi e: he newsle e o e s in o ma ion ha subsc ibe s can' ge anywhe e
else, e.g. ea ly access o in o ma ion such as in i a ions o e en s and o he
announcemen s.
• In i a ions o announcemen s such as he da e o nex Annual G oup Mee ing
sha ing in he upcoming newsle e s?
• O he exclusi e in o ma ion could include he p e- elease o epo s,
documen s,, p omo ional ma e ials e c.
Websi e
• Mo e sign-up o ms ha e been added on he si e, such as on:
• News-page: h ps:// es poll.eu/news/
• Membe a ea: he e is now an op ion o sign up o bo h he in e nal and
ex e nal newsle e
• Op imize Call o ac ion (CTA)
• Tex : we can en ice websi e isi o s wi h exclusi i y by emphasizing in he
CTA ha he newsle e s con ain exclusi e in o ma ion
• Design: use pop-ups, slide-ins, and s icky ba s o make he CTA s and ou
In he u u e, he websi e migh be a ailable in a ious languages. This helps ca e o he
in e na ional s akeholde s.
P omo ion
• P omo e newsle e ia social media channels
• Ask pa ne s o p omo e he newsle e s
• P omo e signing up and isi ing he websi e h ough ou each ma e ials such as
lye s, pos e s, o p esen a ions
• Add a sign-up link o pe sonal email signa u es om Amibe h, o example
• Fo he newsle e in Decembe 2024: in es iga e which sou ces gene a e he
mos sign-ups and p omo e acco dingly
In ol emen
We can ensu e ha a icles a e be e isi ed by esea ching he in e es o he a ge
g oup.
Resea ching he in e es o he a ge g oup – o Decembe 2024
• Newsle e analy ics: based on he analy ics, we can assess which ca ego ies and
opics a e popula .
• Inpu om eade s: we can p oac i ely ask eade s wha hey would like o
ecei e in o ma ion abou , o example by means o a poll.
• Reade eedback: send ou a su ey o ask wha eade s like and wha hey wan
o see mo e o .
Subjec line
• Sho , engaging, and ele an o a ouse cu iosi y and in i e he eade o open.
• Pe sonaliza ion: We can pu he ecipien 's name in he subjec line.
A/B Tes ing – o Decembe 2024
We can pe o m A/B es s o analyse he e ec s and i necessa y. A/B es ing is a way o
expe imen wi h wo o mo e a ian s o he same newsle e , o igu e ou which
pe o ms be e . Fo example, a andom se o subsc ibe s is sen a e sion o he
newsle e wi h a pa icula i le and ano he g oup ecei es a e sion o he newsle e
wi h a di e en i le. A/B es s can also be conduc ed wi h a ian s such as layou ,
images, leng h o ex o example. Based on he indings om he A/B es s, he
newsle e can be imp o ed acco dingly.
S a egy social media
Following
We can inc ease he numbe o ollowe s and engagemen by paying a en ion o he
con en , imp o ing he engagemen wi h o he accoun s and p omo ing he socials
h ough o he channels.
Engagemen
• 3x a week 10 min online engagemen (s a ing wi h Ins ag am).
• C ea e a simple eel (jus anima ed o minimal ideo con en /edi ing) wice a
mon h. Videos o spo ed bees o ideos showcasing an a icle wi h some
gi s/anima ion.
P omo ion
• P omo e social media channels by sending emails o pa ne s (in he p ojec )
in oducing ou social media channels and ac i a ing hem o ollow.
This mail includes a sha e package/social ki c ea ed o pa ne s and o he
people ela ed o RP wi h i.e.:
• A social pos o hei own channels
• Tips and icks o help he RP socials g ow
• Send emails o o he (non- ela ed bu ele an ) o ganisa ions and/o c ea e a
p ess lis o send upda es o while ac i ely a ac ing hem o ou social media.
• Add social media bu ons o pe sonal email signa u es om p ojec membe s
such as Alexand a, Nina and Amibe h.
• O ganise a gi eaway among he social media ollowe s, encou aging hem o
sha e and ollow. Make his gi eaway known among he pa ne s and in he
newsle e .
• C ea e a big gi eaway and ad e ise his.
• C ea e physical pos e s and lye s ac i a ing people o ollow he socials (and
newsle e ). Send hese ou o pa ne ing ins i u es and uni e si y’s so hey can
hang he pos e s in hei hallways.
• Buy ad e o ial space in uni e si y magazines/ ele an media o ad e ise ou
channels.
Con en
Fu he mo e, du ing he Annual G oup Mee ing in F eibu g inpu o ele an and
in e es ing con en will be collec ed in he o m o pho os o in e es ing a endees and
a icles w i en abou he Annual G oup Mee ing. In addi ion, a endees will be asked o
sha e hei ideas o po en ial con en o sha e on he social media channels. The
p ecise de ails will be announced in he coming weeks.
