Communication plan: Communication and engagement strategy (Deliverable D6.1 + 6.4)

Communication plan: Communication and engagement strategy WP6: COMMUNICATING AND EXCHANGING KNOWLEDGE AND ENGAGEMENT TASK 6.1: ELABORATE THE RESTPOLL OVERALL COMMUNICATION, ENGAGEMENT AND IMPACT STRATEGY Deliverable 6.1 & 6.4 30 September 2024 Version 2 Rachel Taylor, Stefani Romani, Celine Prins, Vere de Valk, Elise de Groot HVR Group Amibeth Thompson, Alexandra Klein University of Freiburg RestPoll Restoring Pollinator habitats across European agricultural landscapes based on multi-actor participatory approaches Ref. Ares(2024)6925097 - 01/10/2024 Prepared under contract from the European Commission Grant agreement No. 101082102 EU Horizon Europe Framework Programme Project acronym: RestPoll Project full title: Restoring Pollinator habitats across European agricultural landscapes based on multi-actor participatory approaches Start of the project: Oct 2023 Duration: 48 months Project coordinator: Professor Alexandra-Maria Klein University of Freiburg, Freiburg, Germany www.restpoll.eu Deliverable title: Communication plan: communication and engagement strategy Deliverable n°: D6.1 + 6.4 Nature of the deliverable: Report Dissemination level: Public WP responsible: WP6 Lead beneficiary: HVR Group & University of Freiburg (ALU-FR) Citation: Taylor, R., Romani, S., Prins, C., E. de Groot, Thompson, A., & Klein, A.-M. (2024). Communication plan: communication and engagement strategy. Deliverable D6.1 + 6.4 EU Horizon RestPoll Project, Grant agreement No. 101082102. Due date of deliverable: Month 6/12 Actual submission date: 31 March 2024/30 September 2024 Deliverable status: Version Status Date Author(s) 1.0 Submitted Document 31 March 2024 Rachel Taylor, Stefani Romani & Elise de Groot [HVR Group], Amibeth Thompson & Alexandra Klein [ALU-FR] 2.0 Submitted Document 30 September 2024 Rachel Taylor, Stefani Romani, Celine Prins & Vere de Valk [HVR Group] The content of this deliverable does not necessarily reflect the official opinions of the European Commission or other institutions of the European Union. Table of Contents 1.Introduction ....................................................................................................................................... 5 2. Goal .................................................................................................................................................... 5 3. Target audience and actor analysis ............................................................................................ 5 Target audience ............................................................................................................................... 5 Actor analysis ................................................................................................................................... 6 Relevant projects and partners ................................................................................................ 7 4. Positioning and message ................................................................................................................7 Positioning of RestPoll in the ‘’market’’........................................................................................7 Core message for external communication ...............................................................................7 5. Communication strategy ............................................................................................................... 8 Approach ........................................................................................................................................... 8 Internal communication ................................................................................................................ 8 Corporate communication ............................................................................................................ 8 Project communication ................................................................................................................ 10 6. Creative concept ........................................................................................................................... 10 Project branding ............................................................................................................................ 10 Logo .............................................................................................................................................. 10 Templates ..................................................................................................................................... 11 Practical requirements .................................................................................................................. 11 7. Means of communication ............................................................................................................. 11 The faces behind RestPoll ........................................................................................................ 12 Did you know that… ................................................................................................................... 12 Field work ..................................................................................................................................... 13 In practice .................................................................................................................................... 13 8. Planning ........................................................................................................................................... 15 9. Responsibilities ............................................................................................................................... 15 10. Appendixes (templates and concepts) ..................................................................................... 17 10.1 Division of Roles and Responsibilities ................................................................................ 17 Process content .......................................................................................................................... 17 Roles and responsibilities ......................................................................................................... 17 10.2 Monitoring and evaluation ................................................................................................... 18 10.3 Brand guide ............................................................................................................................. 19 10.4 Template columns .................................................................................................................. 19 Template – The faces behind RestPoll ................................................................................... 19 Template – Did you know that… ............................................................................................. 19 Template – Field work ............................................................................................................... 19 Template – In practice .............................................................................................................. 19 10.5 Template newsletter ............................................................................................................. 20 10.6 Template social media........................................................................................................... 21 10.7 Outreach (social media) plan ............................................................................................... 23 Strategy newsletter RestPoll .................................................................................................. 23 Number of newsletter subscribers ................................................................................................ 23 Contents .......................................................................................................................................... 23 Website ............................................................................................................................................ 24 Promotion ....................................................................................................................................... 24 Involvement ........................................................................................................................................ 24 Researching the interest of the target group – for December 2024 .................................. 24 Subject line ..................................................................................................................................... 24 A/B Testing – for December 2024 ............................................................................................. 24 Strategy social media ............................................................................................................... 25 Following ............................................................................................................................................. 25 Engagement .................................................................................................................................... 25 Promotion ....................................................................................................................................... 25 Content ........................................................................................................................................ 25 1.Introduction RestPoll is a pan-European project dedicated to reversing the decline of wild pollinators and promoting sustainable pollination services across agricultural landscapes in Europe. The project's success depends on robust communication, engagement, and knowledge exchange efforts to reach various stakeholders and audiences effectively. This communication and engagement strategy for RestPoll outlines and discusses the objectives, tactics, tools and metrics regarding communication of the project in all stages ranging from dissemination to evaluation, along with our engagement strategy with stakeholders involved in the project. Version 2 includes an additional section, 10.7 Outreach (social media) plan, which highlights the plan for further outreach within the project and our strategy to increase subscribers and reach. 2. Goal The goal of the RestPoll communication and engagement strategy is to reach a wide range of stakeholders and audiences interested in and relevant to the project's goals and objectives. It aims to engage and inform these audiences, fostering support and participation in the RestPoll project. The goals encompass: 1. To raise awareness about the RestPoll project and the significance of the decline in wild pollinators and their habitats. 2. To engage stakeholders at various levels (including farmers, researchers, policymakers, and the general public) and scales in the restoration efforts. 3. To communicate project findings, tools and recommendations to a broad audience. 4. To promote collaboration and knowledge exchange among project partners. 3. Target audience and actor analysis Target audience The primary target audiences for the RestPoll communication plan include: 1. Agricultural stakeholders: o Farmers, agricultural organizations and communities, landowners, and businesses involved in agriculture and land management, as they play a critical role in implementing pollinator-friendly practices. ▪ Size: ~3500 farms (includes farms participating within RestPoll, plus additional entities) 2. Scientific community and educational institutions: o Scientific community: researchers, scientists, and academics in the fields of biology, ecology, environmental, social sciences, and related disciplines who can benefit from and contribute to the project's research findings and knowledge dissemination. ▪ Size: ~50 institutes (including institutes involved in RestPoll) o Educational institutions: schools, universities, and educational programmes interested in integrating pollinator conservation and restoration into their curricula and research projects. ▪ Size: ~30 institutions (around 2 institutions per partner country) 3. Politicians o Local politicians within the case study areas, along with EU level politicians that are involved in agricultural measures and policies. Global political entities? ▪ Size: ~18 local authorities, ~5 EU level authorities 4. The general public interested in biodiversity and environmental issues: o General Public: members of the public who have an interest in environmental conservation, biodiversity, pollinators, and sustainable agriculture, as they can be engaged to raise awareness and support the project's objectives. o Local communities and civil society. ▪ Size: ~2,000 (attendance through demonstrations and workshops, participation online through social media) 5. Environmental and conservation NGO’s: o Non-governmental organizations focused on environmental conservation, biodiversity, and sustainable land use, as they can provide support and advocacy for the project's goals. ▪ Size: ~20 additional institutions Actor analysis An analysis of the many different actors for RestPoll is displayed in the table below. It provides a structured inventory of the involved parties. Actors of RestPoll consist of groups active on local, national, European and global levels. As the actors in these groups each have their own interests and goals, they each have different roles within the project. This varies from using the output of the project for scientific knowledge, in practice, for governance, to exert influence and to be used by the general public. The stakeholders have been plotted in the table below accordingly to this information. Local National European Global (scientific) knowledge Universities, private sector Horizon consortia (SG, Spring, PB, SC), IUCN IPBES Users in practice Farmers, landowners, site managers, contractors, beekeepers Implementing organisations, food chain (primary production, processing, retail) UNDP, BESNET Users governance local and regional politicians, policy makers national politicians, ministries, policy makers, research EU Parliament, EU CBD, FAO Relevant projects and partners Relevant projects and partners include previous projects such as PoshBee, Nutrib2, and SUPER-B, on-going projects, such as SHOWCASE, Promote Pollinators, or Safeguard, or future/newly funded projects, such as ARION or WildPosh. These established projects and partners can be approached to share content from RestPoll. This shall be further elaborated on in chapter 5. 4. Positioning and message Positioning of RestPoll in the ‘’market’’ RestPoll aims at contributing to the conservation of biodiversity and sustainable agriculture in Europe. The project positions Europe as a global leader in pollinator restoration. RestPoll will be uniquely positioned as an influential partner in EU and global biodiversity restoration, by disseminating research and enabling target groups to implement the results in their daily work. Core message for external communication The goal of RestPoll is to permanently restore and connect pollinator habitats in Europe. It aims to provide society with tools to reverse wild pollinator declines and to position Europe as a global leader in pollinator restoration. To counteract the decline of pollinators and thus pollination services, it is important to restore their flowering and nesting habitats. RestPoll will, together with stakeholders ranging from individual land managers to governments, focus on measures and cross-sectoral approaches to restore pollinators and their services. Central to RestPoll is the establishment of a Europe-wide network of pollinator restoration case-study areas and Living Labs (LL), which are unique hubs for experimentation, demonstration, and mutual learning. The RestPoll consortium combines expertise from sixteen countries ranging from natural and social scientists, twenty-four research institutions, one NGO, three institutes (Inrae, RIVM, PBL, INBO, etc.), NGO Commission, DGN-ENV, DG-agri JRC, IEEP, COR Users influencers Local stakeholders NGOs, Agricultural and horticultural organisations, landowners, national business and biodiversity platforms COPACOGECA, ELO, WWF, European B@B Platform Apimondia, The Capitals Coalition, We Value Nature Initiative Users public consumers, local residents Consumers' Association, Educational Institutions businesses, two ministries and one national park. Stakeholders along the food value chain will be engaged through newly developed participatory approaches at diverse social, ecological, and political scales. 5. Communication strategy Approach The RestPoll project is committed to transparent and effective communication, both internally among consortium members and externally with stakeholders, researchers, policymakers, and the wider public. Our communication strategy is based on doing it together. Committed (communication) professionals of different organisations join forces to jointly achieve (communicative) success. Making maximum impact with limited means and funds is crucial. In practice this also means that the project utilizes channels of others. This is elaborated on in the paragraph about corporate communication below. The outlined communication methods and channels are designed to ensure that its impact is far-reaching and meaningful. This concise plan conveys clear, understandable, coordinated and effective messages, thus, raising awareness and maximising the benefits resulting from the RestPoll project. By putting the wishes and needs of the target group first at important decision moments, creative communication solutions are delivered that are sustainably successful. By considering the perspective of the target audience at an early stage, we set the tone for an externally focused communication approach in which our starting point is the problem as recognised in the “real world”. Communication activities contribute, on the one hand, to positioning RestPoll in the environment of practitioners and policymakers at regional, national, EU and global levels. On the other hand, communication activities will focus on sharing research results and enabling target groups to implement the results in their daily work. In order to reach the best results for the communication strategy everyone must work together, and a three-pronged approach must be used. This approach consists of internal communication, corporate communication and project communication. Internal communication Many people from various parts of Europe work on the project. Furthermore, many different systems are used within RestPoll. As not all project partners are tech savvy, it is necessary to keep things simple where possible. Everyone contributes from their own role and responsibility. In collaboration with the experts from the different WPs, we will create relevant and accessible content. The danger is that everyone works on their own part, but there is no sense of cohesion/belonging to the project. There it is important that everyone gets updated actively and feels part of the project. To have maximum impact with a limited budget, we will use the channels (websites, newsletters, social media channels, etc.) of the participating professionals and their organisations, and other relevant platforms to provide relevant content on channels and media that our target groups rely on and are familiar with. Corporate communication The project calls for a campaign like approach in which you think about how to position yourself with regards to others, particularly with limited means and funds, whilst making maximum impact. Furthermore, the results, milestones and education materials need to be shared. That means the available resources must be used wisely in terms of getting input from people and utilizing funds. Therefore, RestPoll uses mainly reoccurring columns to share its content. This ensures that readers see recognizable formats, whilst it ensures that HVR Group and project coordinators can utilize the resources as optimally as possible. It highlights various topics from quarterly updates on the project to sharing information about Living Labs. All topics are categorized and grouped together based on the subject. The columns are recognizable due to the icons each category of column has. This content is shared on the social media channels, referred to as news items on the website and in the newsletter. In line with the project communication being recognizable, the columns have a catchy title and a recognizable template for social media stories and posts. More information on the columns can be found in chapter 6 and the templates for input on these columns can be found in chapter 10. Risk management There are several risks which have been assessed at the start of the project. Mitigating these risks ensures that the project is as successful as possible. Risks include project partners not feeling as though they are part of RestPoll. Therefore, they might not optimally share their progress within the project. The risk is that project partners don’t optimally benefit from each other’s work. It is also to the detriment of positioning RestPoll, as people are less inclined to do so if they don’t feel part of the project. These risks can be mitigated by sending out frequent internal updates regarding the project. It will be a short update and includes what the person involved in thinks is the most fun or interesting thing. Another way this can be mitigated is by actively involving people in gathering content to be shared and putting those involved in the spotlight. This is done by proactively getting frequent and relevant input from work package leaders. This will be mitigated by the easy-to-use templates, as mentioned above. Furthermore, the limited resources the project has means that channels of stakeholders must be utilized to get maximum impact. The risk is that the stakeholders are not people who will follow the corporate channels and therefore dissemination is also dependent on channels of others. Therefore, to mitigate this risk and utilize the budget as efficient as possible it is essential that relevant high-quality content is created and disseminated amongst appropriate channels. Subsequently relying on other channels to spread the content is in itself also a risk. Therefore, clear instructions must be given and good relationships with stakeholders are important. This can be done by making good use of the existing connections, e.g. making use of the contacts and positions which Work Package leaders and members have. In addition, the connections which project members have will be inventoried by means of a survey. This can lead to contacts willing to share news regarding RestPoll. Educational material which is deemed inappropriate for the cultures in which it will be disseminated is a risk. Therefore, material which is deemed acceptable for all cultures must be created. This can be done by working together with those who can assess what is appropriate. Language can be a risk when specifically focusing on educational materials as these are meant to educate young people, many of whom are not proficient working days of having received it. Therefore, if follow-up questions need to be posed there is time to do so. The specific process and division of responsibilities between the RestPoll project coordinator and HVR Group can be found in chapter 10.1. 10. Appendixes (templates and concepts) 10.1 Division of Roles and Responsibilities Process content The possible content will be discussed during their weekly meetings. This content will range from reoccurring posts to ad hoc posts. Once an agreement has been reached, HVR Group will discuss this with a content manager from their organisation and ask them to contact the people needed to gather the input for content in question. The templates will be accessible to HVR Group (communication advisor and content manager) as well as the RestPoll project coordinator. The content manager at HVR Group ensures the content on social media, the website and in the newsletter is sent out. The passwords to all social media accounts and the project website are stored on OnePassword. They can be accessed by HVR Group and the RestPoll project coordinator. Roles and responsibilities RestPoll Project Coordinator and Manager: 1. Content Collection: Gather project updates, research findings, and news from internal sources. 2. Stakeholder Engagement: Engage with stakeholders, answer inquiries, and foster relationships. 3. Event Promotion: Promote project-related events, webinars, and workshops. 4. Networking: Connect with other relevant organizations and researchers in the field. 5. Data Sharing: Share project-related data and open-access resources on social media. HVR Group: 1. Content Creation: Develop visually appealing content such as infographics, videos, and articles. 2. Content Scheduling: Schedule and post content on social media platforms. 3. Hashtag Strategy: Develop and use project-specific hashtags for consistent branding. 4. Response Management: Monitor comments and messages, respond to inquiries, and moderate discussions. 5. Analytics and Reporting: Provide regular reports on social media performance and suggest improvements. Shared Responsibilities: 1. Social Media Calendar: Collaborate on creating a monthly content calendar. 2. Review and Approval: Ensure all content aligns with project objectives and messaging. 3. Crisis Management: Prepare for and respond to any social media crises or negative feedback. 10.2 Monitoring and evaluation The effects of our work are measured by evaluating the actual results (output), determining what dissemination may contribute to our objectives (outcomes) and developing our communication strategy and activities to maximize this input. The table below gives an overview of how RestPoll measures and verifies impact. The Integrated Evaluation Framework for planning and setting SMART objectives, defining success, and the measurement and evaluation itself. Every year, the achieved results are record in a 3-page summary (as part of a communication report) reflecting on the opportunities for improving communication activities. In addition regular evaluations of communication materials will be held between HVR Group and the project coordinator. Table: Summary of measures to maximise impact and total target values for indicators verifying success Tool Target group(s) Contribution of impact Verification of use with target indicator values Main forms of communication and knowledge exchange Website Project-relevant stakeholders, researchers, and society at large Main communication and knowledge exchange interface to engage #visits (>10,000), time spent (>mean 2min), #pages visited (>average of 2/visit), downloads (>600), access by stakeholders (>100) e-learning Farmers, gardeners, other land managers, agricultural schools, beekeepers, business actors, farm advisors, public administration bodies Easy access to methods and approaches developed in WP6 with the participation of all partners #visits (>1.000), time spent (>mean 4min), downloads (>300), social media activity (shared in >50 channels), #European countries (>20) Open archive Project-relevant stakeholders, researchers, public administration bodies Open access to papers, reports, and other deliverables #visits (>300), time spent (>mean 4min), downloads (>200) Social media Society at large incl. journalists, politicians etc. Ongoing announcements of activities & outcomes #posts (>1,000), #retweets (>500) Social engagement Tools (e.g. educational videos, flipbooks, policy briefs, labelling) Farmers, gardeners, other land managers, agricultural schools, beekeepers, business actors, farm advisors, Indigenous people, public administration bodies Promotion of the project, enable social engagement Brand awareness & adaptable logo (1), #visits of all tools (>4,000), reach (>14 countries), downloads (>200) Network events and Living Labs Stakeholders Building relationships, facilitate interaction & knowledge exchange e.g. farmer-to-policy maker #attendees (>600), interacting (>100), contributions (>200), mean rating (>7.5 out of 10), #countries (>10) Public events Public at large, Human health specialists, local Sharing outcomes #attendees (>1,000), reach communities, Indigenous people (>10 countries), mean rating (>7,5 out of 10), #countries (>10) Press release Journalists, general public, policy Announcement of outcomes, raising public awareness & necessity of policy adaptations List of publications & broadcasts with broad coverage (>20) Support and teaching material RestPoll toolbox and inventories All relevant stakeholders Support key stakeholders to take appropriate action themselves Downloads (>500), reach (stakeholders of all partner countries & 5 countries outside Europe) Teaching material Farmers, gardeners, other land managers, other land users, agricultural schools, beekeepers, business actors, farm advisors, public administration bodies Sharing research outcomes, enabling target groups to implement the results in their daily work Downloads (300), reach (>14 countries), social media activity (75 channels, >250 posts) Support events and training Professionals Harmonising data & increasing research quality List of supported events (2), #attendees (>25) 10.3 Brand guide The brand guide can be found on the RestPoll website. 10.4 Template columns The following templates are to be published on the social media pages and website of RestPoll. The recognizable icons per column can be found in the RestPoll brand guide. Template – The faces behind RestPoll The template for this column can be found in Microsoft Forms. Template – Did you know that… The template for this column can be found in Microsoft Forms. Template – Field work The template for this column can be found in Microsoft Forms. Template – In practice The template for this column can be found in Microsoft Forms. 10.5 Template newsletter 10.6 Template social media Figure 1 Social posts columns Figure 2 Social post carousel Figure 3 Social posts stories 10.7 Outreach (social media) plan This appendix is to fulfil Deliverable 6.4 “Communication Plan," which is a report on the external communication activities (outreach). As we have detailed our strategy for communication outreach in our D6.1 "Communication and engagement strategy," we have added this appendix to provide further details into the current plan for outreach within the project and our strategy to increase subscribers and reach. For the beginning phase of RestPoll, outreach mainly consists of the external newsletter and social media. Both share content in the recognizable four types of columns as mentioned above. As part of Milestone 23, the social media channels have been set-up and are regularly maintained. The first newsletter was sent out on 4 June 2024 and will be sent to all subscribers quarterly throughout the project. In September 2024 the newsletter had 112 subscribers. The social media channels respectively each had: • Instagram: o 97 followers • Facebook: o Likes: 32 o Followers: 106 • LinkedIn: o 217 followers Now the newsletter and social media channels are up and running we want to increase the amount of people that are reached with them. Therefore, we have created a plan to expand our subscriber breadth for the newsletter and social media. This plan consists of easier to implement improvements and ideas and suggestions which require a bit more time. Therefore, we will start with simpler implementations and test solutions. Some plans can hopefully be implemented by September 2024, when the next newsletter will be sent out. Other suggestions will be implemented for subsequent newsletters, such as in December 2024. Strategy newsletter RestPoll The plan is to ensure that the number of people who subscribe to the newsletter is increased. In addition, a goal is also to have the articles be better read within the newsletter. The plans are outlined below. Number of newsletter subscribers We will increase the number of subscribers by paying attention to the content, adding options to sign-up for the newsletter on the website and increasing promotion through other channels. Contents • Topics: relevant, of value to readers and interesting to the target audience • Which topics and/or columns are popular? This will be investigated in the near future by means of newsletter analyses. • Exclusive: the newsletter offers information that subscribers can't get anywhere else, e.g. early access to information such as invitations to events and other announcements. • Invitations or announcements such as the date of next Annual Group Meeting sharing in the upcoming newsletters? • Other exclusive information could include the pre-release of reports, documents,, promotional materials etc. Website • More sign-up forms have been added on the site, such as on: • News-page: https://restpoll.eu/news/ • Member area: there is now an option to sign up for both the internal and external newsletter • Optimize Call to action (CTA) • Text: we can entice website visitors with exclusivity by emphasizing in the CTA that the newsletters contain exclusive information • Design: use pop-ups, slide-ins, and sticky bars to make the CTA stand out In the future, the website might be available in various languages. This helps cater to the international stakeholders. Promotion • Promote newsletter via social media channels • Ask partners to promote the newsletters • Promote signing up and visiting the website through outreach materials such as flyers, posters, or presentations • Add a sign-up link to personal email signatures from Amibeth, for example • For the newsletter in December 2024: investigate which sources generate the most sign-ups and promote accordingly Involvement We can ensure that articles are better visited by researching the interest of the target group. Researching the interest of the target group – for December 2024 • Newsletter analytics: based on the analytics, we can assess which categories and topics are popular. • Input from readers: we can proactively ask readers what they would like to receive information about, for example by means of a poll. • Reader feedback: send out a survey to ask what readers like and what they want to see more of. Subject line • Short, engaging, and relevant to arouse curiosity and invite the reader to open. • Personalization: We can put the recipient's name in the subject line. A/B Testing – for December 2024 We can perform A/B tests to analyse the effects and if necessary. A/B testing is a way to experiment with two or more variants of the same newsletter, to figure out which performs better. For example, at random set of subscribers is sent a version of the newsletter with a particular title and another group receives a version of the newsletter with a different title. A/B tests can also be conducted with variants such as layout, images, length of text for example. Based on the findings from the A/B tests, the newsletter can be improved accordingly. Strategy social media Following We can increase the number of followers and engagement by paying attention to the content, improving the engagement with other accounts and promoting the socials through other channels. Engagement • 3x a week 10 min online engagement (starting with Instagram). • Create a simple reel (just animated or minimal video content/editing) twice a month. Videos of spotted bees or videos showcasing an article with some gifs/animation. Promotion • Promote social media channels by sending emails to partners (in the project) introducing our social media channels and activating them to follow. This mail includes a share package/social kit created for partners and other people related to RP with i.e.: • A social post for their own channels • Tips and tricks to help the RP socials grow • Send emails to other (non-related but relevant) organisations and/or create a press list to send updates to while actively attracting them to our social media. • Add social media buttons to personal email signatures from project members such as Alexandra, Nina and Amibeth. • Organise a giveaway among the social media followers, encouraging them to share and follow. Make this giveaway known among the partners and in the newsletter. • Create a big giveaway and advertise this. • Create physical posters and flyers activating people to follow the socials (and newsletter). Send these out to partnering institutes and university’s so they can hang the posters in their hallways. • Buy advertorial space in university magazines/relevant media to advertise our channels. Content Furthermore, during the Annual Group Meeting in Freiburg input for relevant and interesting content will be collected in the form of photos of interesting attendees and articles written about the Annual Group Meeting. In addition, attendees will be asked to share their ideas for potential content to share on the social media channels. The precise details will be announced in the coming weeks.