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The In e play o Media Owne ship, Na a i es and Language: A Case S udy
Luca ALI
Vienna Uni e si y o Economics and Business
Socio-Ecological Economics and Policy
This s udy ocuses on he ela ionship be ween media owne ship, discou se, and language use
h ough he combined amewo ks o C i ical Discou se Analysis (CDA) and Co pus-Assis ed
Discou se S udies (CADS). I a gues ha owne ship s uc u es cons i u e a key mechanism h ough
which powe is exe cised and ep oduced in he media, shaping ideological bounda ies and
in luencing he linguis ic cons uc ion o social eali ies. By linking mac o-le el owne ship
dynamics wi h mic o-le el linguis ic choices, he esea ch demons a es how concen a ed
owne ship in luences he discu si e en i onmen , cons aining jou nalis ic au onomy and
ein o cing hegemonic na a i es. The Hunga ian media landscape, illus a ed h ough Index’s
epo ing on Budapes P ide, exempli ies how such dynamics mani es in p ac ice: unde igh -
leaning owne ship, he ou le ’s discou se sub ly shi ed owa d mo alised and poli icised amings
while educing iden i y-based ep esen a ions. These indings highligh how language ope a es as
a si e o ideological nego ia ion, showing ha c i ical engagemen wi h owne ship and discou se
is i al o unde s anding he e osion o plu alism and he eshaping o democ a ic communica ion.
