38
Volume 5, Issue 10: Special Issue
(EJAR)
ISSN: 2181-2020
MPHAPP
THE 6TH INTERNATIONAL SCIENTIFIC AND PRACTICAL
CONFERENCE “MODERN PHARMACEUTICS: ACTUAL
PROBLEMS AND PROSPECTS”
TASHKENT, OCTOBER 17, 2025
in-academy.uz
LOYALTY PROGRAM "HEALTH CLUB" FOR SYRIAN PHARMACIES
Yehia A.1
Spichak I.V.2
Zhi o a I.V.3
Belgo od S a e Na ional Resea ch Uni e si y, Belgo od, Russia
e-mail: Ame [email protected]
h ps://doi.o g/10.5281/zenodo.17312270
Rele ance: Pha macies in Sy ia ace ch onic supply dis up ions, p ice ola ili y, and educed
consume pu chasing powe . A he same ime, pa ien s a e inc easingly sensi i e o e en small
luc ua ions in p ice, c ea ing heigh ened demand o anspa ency and ai ness in pha macy–pa ien
ansac ions. Local compe i ion among communi y pha macies adds ano he laye o p essu e, as
businesses mus di e en ia e hemsel es no only by p oduc ange bu also by he quali y o se ice
and pa ien engagemen . Unde such condi ions, he absence o o malized loyal y mechanisms limi s
he abili y o pha macies o e ain cus ome s, who o en swi ch p o ide s in sea ch o lowe cos s o
be e a ailabili y. In oducing a locally adap ed loyal y p og am ep esen s mo e han a ma ke ing
ool; i becomes a mechanism o social esponsibili y ha p o ides immedia e inancial elie o
pa ien s, builds long- e m us , and es ablishes pha macies as eliable heal hca e pa ne s a he han
me e e ail ou le s.
Pu pose o he s udy: To p esen a easible loyal y p og am ailo ed o Sy ian communi y
pha macies ha inc eases cus ome e en ion, suppo s inancially ulne able pa ien s, and ele a es
he posi i e image o he pha macy.
Ma e ials and Me hods: P og am design elied on a compa a i e analysis o Russian
pha macies loyal y p og ams and a su ey o 417 Sy ian esponden s assessing ac o s a ec ing
pha macy image.
Resul s: The p oposed model, “Heal h Club,” is s uc u ed as a poin -based loyal y sys em wi h
h ee p og essi e ie s designed o e lec pa ien engagemen and pu chasing beha io . A he B onze
le el, e e y cus ome has access o he s anda d poin s mechanism, ensu ing inclusi i y and ease o
unde s anding. The Sil e ie is ese ed o egula clien s wi h expendi u es o a leas 1,000,000
SYP wi hin six mon hs, and i o e s a 15% bonus on poin s in addi ion o eligibili y o seasonal
p omo ions on o e - he-coun e (OTC) medicines and cosme ics. The Gold ie a ge s pa ien s wi h
ch onic diseases o high annual spending o 1,800,000 SYP o mo e, p o iding 25% bonus poin s,
p e e en ial discoun s on essen ial ch onic medica ions, and au oma ed medica ion eminde s
deli e ed ia SMS o Wha sApp o suppo adhe ence .
The inancial mechanism is s aigh o wa d: 1 poin is ea ned o each 1,000 SYP spen , and
each poin is equi alen o 50 SYP when edeemed. Poin s may be applied o co e up o 30% o he
alue o a pu chase, ensu ing ha discoun s a e meaning ul while main aining pha macy e enue
s abili y. Beyond di ec sa ings, pa ien s can choose o dona e accumula ed poin s o a designa ed
pa ien -suppo und, he eby linking indi idual consump ion wi h collec i e social bene i . The
design is in en ionally scalable. Pha macies can s a wi h low-cos solu ions such as pape o i ual
ca ds suppo ed by a local da abase, hen ansi ion o digi al ools (e.g., a Wha sApp-bo o a mobile
applica ion) as he p og am g ows. By combining inancial incen i es, heal h-o ien ed se ices, and
a social dimension, he “Heal h Club” loyal y p og am c ea es a sus ainable amewo k ha
s eng hens cus ome e en ion, imp o es medica ion adhe ence, and enhances he o e all
ins i u ional image o Sy ian pha macies.
39
Volume 5, Issue 10: Special Issue
(EJAR)
ISSN: 2181-2020
MPHAPP
THE 6TH INTERNATIONAL SCIENTIFIC AND PRACTICAL
CONFERENCE “MODERN PHARMACEUTICS: ACTUAL
PROBLEMS AND PROSPECTS”
TASHKENT, OCTOBER 17, 2025
in-academy.uz
Conclusions: The p oposed “Heal h Club” loyal y p og am p o ides a p ac ical, low-cos , and
socially o ien ed solu ion o Sy ian pha macies. By combining a simple poin -based mechanism wi h
mul i-le el pa icipa ion, i di ec ly add esses pa ien p io i ies such as a o dabili y, and se ice
quali y. A phased ollou , s a ing wi h a pape -based pilo and g adually in eg a ing digi al ools,
ensu es easibili y unde cu en economic condi ions. The p og am is expec ed o imp o e cus ome
e en ion, s eng hen ins i u ional epu a ion, and gene a e long- e m social alue by linking loyal y
bene i s wi h communi y suppo ini ia i es.
