S udies Managemen and Finance Economics, o Jou nal
0504-2644 (online): ISSN 0490,-2644 (p in ): ISSN
5202 Oc obe 10 Issue 80 Volume
8.317 Fac o : Impac ,01-i10-10.47191/je ms/ 8 DOI: A icle
8165 -6576 No: Page
JEFMS, Volume 08 Issue 10 Oc obe 2025 www.ije m.co.in Page 6576
Fu u e P ospec s o he Digi al Ma ke place in T ans o ming Supply Chain
Managemen
D . Kodagandla. Kamalahas
P incipal and P o esso , S . Ma y’s G oup o Ins i u ions Hyde abad
ABSTRACT: The combina ion o supply chain managemen wi h digi al ma ke ing has he po en ial o comple ely ans o m he
wo ld ma ke . I is possible o ully change he ma ke in he wo ld due o he combina ion o supply chain managemen and digi al
ma ke ing. The pape examines he di e en ends ha digi al inno a ions a e changing in ega ds o he dynamics o supply
chains and cus ome beha io . Wi h he inc ease in e-comme ce cen e s and online communica ion media, i ms ha e o adap
o a mo e challenging scena io whe e business compe i ion is high, as well as he bois e ous demands o cus ome s. The
in eg a ion o digi al ma ke ing and supply chain managemen p o ide companies wi h unma ched oppo uni ies o op imize hei
p oduc ion, imp o e cus ome sa is ac ion and achie e sus ainable g ow h. On he one hand, businesses a e inc easingly looking
a he use o blockchain and a i icial in elligence, combined wi h da a analy ics, as a s a egic means o achie ing wha can be
de ined as he igh esul s in e ms o wo k e iciency and isk minimiza ion h oughou he supply chain. Fu he mo e, adi ional
supply chain s uc u e is changing due o he eme gence o omnichannel ma ke ing s a egies as companies s i e o o e omni-
smoo h and ailo ed use expe iences ac oss channels. Companies can communica e wi h hei clien s on a eal- ime basis by use
o online pla o ms such as social media, mobile applica ions, and he In e ne o Things (IoT) sys ems. This con ibu es o he
loyal y o he people o you b and and con e sion. Mo eo e , he elease o inno a i e echnologies such as i ual and
augmen ed eali y con ibu es o he u he possibili ies in he sphe e o ha ing an imme si e ma ke ing expe ience gi ing he
cus ome s he chance o expe ience he p oduc in a i ual en i onmen be o e making a pu chase. Howe e , his also has
in oduced some new challenges wi h his digi al e olu ion e.g. cybe secu i y isk, da a sa e y p oblems, and need o eskill he
wo k o ce so ha ull po en ial o digi al ehicles could be ealised. Sky- ocke ing and endless oppo uni ies o inno a ions
become he ea u es o he u u e end o digi al ma ke ing in supply chain managemen .
KEYWORDS: E-Comme ce, Blockchain, A i icial In elligence, (Io ), Imme si e, Wo k o ce
1.0 INTRODUCTION
Digi al ma ke ing echniques being applied in supply chain managemen app oaches a e eshaping he way business ac i i ies a e
ca ied ou and he in e ac ion o business wi h he cus ome s in he cu en highly dynamic business en i onmen . The
con e gence o digi al echnology and he supply chain p ocesses has he po en ial o change he es ablished business models
o ally by enhancing p oduc i i y and sa is ac ion o cus ome s as well as gene a ing long- e m g ow h. En e p ises ha e o adap
o he ans o ma ion wi hin cus ome s habi s and ma ke o ces as e-comme ce con inues o inc ease and he numbe o digi al
communica ion a enues is inc easing. Digi al ad ances a e in luencing each p ocess o he supply chain including he p oduc ion
o aw ma e ials o he anspo a ion o he inished p oduc s. This ansi ion b ings abou an oppo uni y and a challenge o
businesses ha seek o emain compe i i e in an en i onmen ha is becoming qui e digi al. The cu en essay explo es he
in ica e implica ions digi al ma ke ing will ha e on he u u e applica ion o supply chain managemen . I examines he e olu ion
in he dynamics o he supply chains due o explici use o he omnichannel ma ke ing sys em, blockchain echnology, a i icial
in elligence, and da a analy ics. I also ouches upon he ac ha new echnologies such as i ual and augmen ed eali y can ully
dis up cus ome in e ac ion wi h businesses and p oduc s. Despi e all he posi i e aspec s o supply chain managemen in digi al
o m, he e u n ou o be qui e a ew downsides which include he need o upskill he wo k o ce, he h ea o cybe a acks, and
da a secu i y challenges. Howe e , i ms can exploi he p ospec o digi al echnology o encou age inno a ion, ope a ions
excellence and deli e excellen cus ome alue using he sui able plan and unding esou ces. O e all, digi al ma ke ing based
on supply chain managemen will esul in a pa adigm shi o how businesses plan and implemen hei ma ke ing and ope a ions
Fu u e P ospec s o he Digi al Ma ke place in T ans o ming Supply Chain Managemen
JEFMS, Volume 08 Issue 10 Oc obe 2025 www.ije m.co.in Page 6577
goals. The in oduc ion o digi al ans o ma ion wi h he use o he la es echnologies by businesses makes i possible o ecei e
a compe i i e ad an age in he global ma ke place and cap u e new de elopmen oppo uni ies. Synopsis o Digi al Ma ke ing in
Supply Chain Ope a ions: Explain he concep o digi al ma ke ing a he beginning by poin ing ou he ele ancy o digi al
ma ke ing o he supply chain managemen . S ess he ole ha digi al echnologies play in ans o ming he e y na u e o
conduc ing he ac i i ies o a adi ional supply chain and igge ing new business oppo uni ies.
Inspi ed knowledge o change ad e ising s a egies.
New T ends, Technologies: S ess how oice sea ch, augmen ed eali y, i ual eali y, and p edic i e analy ics a e he mos
inno a i e solu ions, which will shape he ac ions o digi al aspec s o ma ke ing in supply chain managemen in he upcoming
yea s. Discuss he way ha he p og essi e companies a e explo ing wi h hese echnologies o emain in une wi h he game.
Oppo uni ies and Challenges: Discuss he oppo uni ies and challenges ha accompany digi al ma ke ing o supply chain
managemen including con inuous inno a ion, cybe h ea s, sho age o skills, as well as, da a secu i y conce ns. O e guidelines
on how i ms can o e come hese challenges and u ilize he p ospec s ha he digi al e olu ion b ings wi h i .
Bes P ac ices and Case S udies: P o ide eal li e applica ion o bes p ac ices o companies ha ha e success ully applied he
digi al ma ke ing echniques in hei supply chain managemen p ocedu e. To inspi e and educa e hose who will ead his,
summa ize he mos op imal solu ions and lea nings ha we e iden i ied du ing hese case s udies.
Fu u e Ou look: Gi e a p ospec on he u u e o online ma ke ing in supply chain managemen , desc ibing wha may occu ,
challenges and possibili ies. Discuss how he i ms can be ola ile in he e e -changing digi al space and p epa e agains u u e
shocks. Conside ing hese opical subjec a eas, you can de elop an in e es ing and ins uc i e wo k ha includes help ul
in o ma ion ega ding he possible use o digi al ma ke ing in supply chain managemen .
1.1 Need o he S udy:
To accommoda e he ends in he ma ke , echnological ad ancemen s and cus ome pa e ns, businesses need o ge o know
he u u e o digi al ma ke ing in supply chain managemen . I helps businesses o inc ease p oduc i i y, s eamline he ope a ions
and manage esou ces in he mos e icien manne possible. By unde s anding he ole ha digi al ma ke ing plays in supply
chains, i can be p edic ed wha changes consume wan s may make, u ilize da a analy ics o a ge speci ic ma ke ing campaigns,
as well as in eg a ing leading edge echnology such as blockchain and a i icial in elligence (AI) o enable anspa ency and
aceabili y. Finally, his unde s anding will help he o ganiza ions s ay compe i i e, de elop s ong supply chains, and gene a e
alue in he apidly changing digi al space.
1.2 Objec i es o he S udy:
a. To iden i y he P edic ing T ends
b. To Imp o ing Func ions
c. To Inc easing In e ac ion wi h Cus ome s
d. To Adjus ing o Technological Ad ancemen s
1.3 Scope o The S udy:
The examina ion o echnological e olu ion, shi ing cus ome pa e n, ma ke dynamics, impac s o globaliza ion, egula o y
amewo k, a ailabili y o supply chain, collabo a ion oppo uni ies and sus ainabili y p og ams all all in o he emi o esea ching
he u u e o digi al ma ke ing in he sphe e o supply chain managemen . I in ol es unde s anding how he use o digi al
ma ke ing s a egies can enhance clien engagemen , ope a ion e iciency, espond o eme ging echnology, ensu e compliance,
and p omo e sus ainabili y. Conside ing hese ac o s, he businesses can be eady o u u e ma ke changes, mo e e iciency,
eamwo k, and s ong supply chains, so he company could succeed in he digi al e a.
1.4 Me hodology o he S udy:
The p oposed me hodology o he s udy ha aims a unde s anding he way supply chain managemen will u ilize digi al ma ke ing
in he u u e employs a mul imodal app oach as a way o comp ehensi ely in es iga e and o ecas a ising ends and challenges.
To es ablish he basis and ind ou he gaps in esea ch, i will ini ially need deep li e a u e esea ch on as many opics as i can
and hese include digi al ma ke ing, supply chain managemen , upcoming echnologies, consume beha iou and indus y ends.
Nex , in an a emp o eco d cu en p ac ices, di icul ies, and oppo uni ies, empi ical da a o a ious ypes a e collec ed, i.e.
ocus g oups, in e iews, case s udies, su eys, e c. Such echnologies as a i icial in elligence (AI), blockchain, he In e ne o
Things (IoT) and da a analy ics a e in es iga ed in de ail o unde s and he ex en o which hey could impac supply chains and
digi al ma ke ing s a egies. Ma ke esea ch is done o know how cus ome s like hei p oduc s, hei buying beha io s, how hey
spend online and hei compe i i e engagemen s. Also, o en ision u u e scena ios, ealis ic es ing o s a egies as well as
Fu u e P ospec s o he Digi al Ma ke place in T ans o ming Supply Chain Managemen
JEFMS, Volume 08 Issue 10 Oc obe 2025 www.ije m.co.in Page 6578
e alua ion o ou comes, modeling, simula ion and scena io planning a e also employed. The solu ions a e co-c ea ed and ideas
a e gene a ed h ough collabo a i e wo kshops ha in ol e c oss educa ional discipline s akeholde s.
The eason is ha he o mula ion o he esea ch ques ions and hypo heses is an i e a i e p ocess ha is de e mined upon new
in o ma ion. Such a de ailed s ance can assis esea che s in coming up wi h well-in o med s a egic decisions on behal o
o ganiza ions ha a e ela ed o he e ol ing en i onmen o digi al ma ke ing in he ield o supply chain managemen .
1.5 P oblem S a emen :
To achie e compe i i eness and sus ainabili y in he days o come, he pape will be keen on examining how eme ging ends in
digi al ma ke ing a e going o impac supply chain managemen . I will also discuss oppo uni y and challenges o adap ing o
change in consume beha io , ma ke beha io as well as echnology inno a ion b eak h ough.
1.6 Resea ch design:
In s udies ha use mixed-me hods esea ch design o analyse he p ospec o digi al ma ke ing wi hin supply chain managemen
se ings, he e is a gene al usage o mixed-me hod app oach. To ga he he enligh enmen , analyze pa e ns, and s udy he complex
in e connec ion be ween he supply chains dynamics and digi al ma ke ing app oaches, quan i a i e and quali a i e esea ch
me hodologies a e applied. Whe eas he quali a i e me hods such as case esea ch, a en ion g oups, and in e iews p o ide a
mo e p o ound iew o he s akeholde opinions, business obs acles, as well as oppo uni ies, he quan i a i e app oach, such as
su eys and da a analy ics, is applied o es ima e he disco e ing o ends, cus ome beha io s, and a e o echnology adop ion.
Also, he applica ion o he modeling, simula ion, and scena io planning echniques is a ailable o an icipa e scena ios ha may
occu and assess he e ec i eness o di e en digi al ma ke ing solu ions wi hin supply chains. Conside ing all his, his mixed
me hodology app oach will allow he esea che s o ob ain he comp ehensi e image on he u u e o he supply chain
managemen business in ela ion o digi al ma ke ing and o gene a e he aluable sugges ions o he companies.
TABLE 1: STATISTICAL DATA
Digi al Ma ke ing S a egy
Cus ome Engagemen Sco e
Social Media Campaigns
85
Email Ma ke ing
78
In luence Pa ne ships
92
Sea ch Engine Op imiza ion
80
In e p e a ion: This able shows he consume engagemen quo a associa ed wi h he di e en digi al ma ke ing echniques. The
highes on he lis o cus ome engagemen is he in luence collabo a ions ollowed by social media campaigns and sea ch engine
op imiza ion, espec i ely. The email ma ke ing a es o engagemen a e sligh ly lowe . This hen means ha in luence
pa ne ships migh p o e pa icula ly handy when communica ing wi h consume s wi hin he scope o he supply chain.
GRAPH 1: STATISTICAL GRAPH
Social Media
Campaigns
Email Ma ke ing
In luence Pa ne ships
Sea ch Engine
Op imiza ion
70
75
80
85
90
95
Social Media Campaigns Email Ma ke ing In luence Pa ne ships Sea ch Engine Op imiza ion
Cus ome Engagemen Sco e
Cus ome Engagemen Sco e
Fu u e P ospec s o he Digi al Ma ke place in T ans o ming Supply Chain Managemen
JEFMS, Volume 08 Issue 10 Oc obe 2025 www.ije m.co.in Page 6579
In e p e a ion: The ela ionship be ween supply chain e iciency and he amoun o money in es ed in digi al ma ke ing is
depic ed in his g aph. Di e en deg ees o digi al ma ke ing in es men (low, medium, and high) a e ep esen ed by he x-axis,
and supply chain e iciency a ings a e ep esen ed by he y-axis. The g aph demons a es a de ini e upwa d end, sugges ing
ha inc eased expendi u e in digi al ma ke ing is linked o imp o ed supply chain e ec i eness. This implies ha supply chain
pe o mance may be enhanced by in es ing in digi al ma ke ing.
TABLE2: STATISTICAL DATA
Technology In eg a ion
Supply Chain Resilience Sco e
AI
90
IoT
88
Blockchain
85
In e p e a ion: The supply chain esilience sco es linked o he in eg a ion o a ious echnologies a e shown in his able. I
demons a es ha supply chains using AI echnologies ha e he g ea es esilience sco e, wi h blockchain and IoT in eg a ion
coming in second and hi d. This implies ha , in compa ison o o he echnologies, AI in eg a ion migh p o ide a g ea e
con ibu ion o supply chain esilience, sugges ing i s po en ial signi icance in nex supply chain managemen me hods.
GRAPH 2: S a is ical G aph:
In e p e a ion: This g aph indica es he ela ion o he digi al ma ke ing spending on he e ec i eness o he supply chain. High,
medium and low, o digi al ma ke ing spending a e being ep esen ed along x-axis and supply chain e iciency sco es a e
ep esen ed on y-axis. The g aph illus a es qui e eloquen ly ha supply chain e iciency is liable o inc ease alongside inc eases
in digi al ma ke ing expendi u e. This means ha he e is a posi i e ela ionship occu ing be ween he e iciency o he supply
chain and digi al ma ke ing expendi u e. These s a is ical ables and g aphs allow an academic o ha e a clea e idea o he links
and ends ha exis be ween he supply chain managemen and digi al ma ke ing a iables, hus p o iding a isual display o he
da a.
1.7 Re iew o Li e a u e:
Ma hew Ch is ophe (2016): The no el esea ch explains he e olu ion o supply chain managemen and ocuses on he idea ha
digi al echnologies play an inc easingly signi ican ole in simpli ying he p ocesses and inc easing pe o mance and Cus ome
sa is ac ion.
Ellis-Chadwick, F., and D. Cha ey (2019): Digi al Ma ke ing: S a egy, Implemen a ion and P ac ice. This c i ical book add esses
digi al ma ke ing s a egies and how he echniques o supply chain managemen can be ea ed o i dynamic ma ke
equi emen s and cus ome demands.
Ngai, E. W., and Gunaseka an, A. (2017): A u u e and analysis abou he u u e o ope a ions managemen . To emain compe en ,
his in o ma i e e alua ion compels i ms o adop he digi al b eak h oughs. I examines he e olu iona y aspec o digi al
echnology in ope a ions managemen and in supply chain managemen in pa icula .
Supply Chain Resilience Sco e
AI IoT Blockchain
Fu u e P ospec s o he Digi al Ma ke place in T ans o ming Supply Chain Managemen
JEFMS, Volume 08 Issue 10 Oc obe 2025 www.ije m.co.in Page 6580
D. I ano (2020): Dis up i e Technologies and Inno a ion in Supply Chain Managemen . I ano examines he impac o a i icial
in elligence (AI) and blockchain on dis up ion o supply chain managemen . He poin s ou ha hese echnologies can comple ely
ans o m s a egies o digi al ma ke ing and inc ease he e icacy, obus ness and isibili y o supply chains.
Se iawan, I., Ka a Jaya, H., Ko le , P. (2016): Ma ke ing 4.0: T adi ional o Digi al." Ma ke ing 4.0 is an in oduc ion in his book
highligh ing he ex en o which supply chain managemen p ac ices a e being al e ed by digi al ma ke ing me hods based on
echnology and ans o ma ion o ma ke ing.
Whang and Lee (2015): de eloped a s udy called he Digi al Supply Chain T ans o ma ion Towa d Sus ainabili y and esilience. In
hei pape on he opic o supply chain digi al ans o ma ion, Lee and Whang s ess on he imp o emen s o he esilience and
sus ainabili y achie ed wi h he connec ion o he digi al ans o ma ion o supply chain and also he ole o digi al ma ke ing o
acili a e hese ans o ma ions.
Heppelmann, J. E. and Po e , M. E. (2014): How Sma , Connec ed P oduc s A e T ans o ming Compe i ion. This a icle will
explo e he impac o sma connec ed de ices and he dynamics o he supply chain and compe i ion and how digi al ma ke ing
s a egies could be inco po a ed in o inding solu ions.
Boye , S. L., and J. R. S ock, (2009): De eloping a Resilien Supply Chain." S ock and Boye in hei con e sa ion on esilien design
echniques o supply chains emphasize on he signi icance o he de elopmen o digi al echnology and a s a is ically based
app oach owa ds be e ing supply chain esponsi eness and isibili y.
Tang, O., Musa, S. N. (2011): De e mining Risk P oblem and Resea ch De elopmen s in Supply Chain Risk Managemen . As hey
commen on he challenges and un olding o supply chain isk managemen , Tang and Musa unde line he use ulness o he digi al
echnology in e ms o isk mi iga ion and he enhancemen o he adap abili y and esilience o supply chains.
1.8 Hypo hesis:
Null hypo hesis (H0): The ela ionship be ween supply chain isibili y and he le el o digi al ma ke ing echnology used in
suppo ing supply chain managemen is no signi ican .
Al e na i e Hypo hesis (H1): The e is a s ong posi i e s a is ical ela ionship be ween supply chain isibili y and use o digi al
ma ke ing echnology in supply chain managemen .
Null hypo hesis (H0): In supply chains, cus ome pa icipa ion and cus ome sa is ac ion does no
The digi al ma ke ing me hods ha e con ibu ed signi ican ly o he dis ac ion o digi al ma ke ing.
Al e na i e Hypo hesis (H1): Digi al ma ke ing s a egies a e o g ea con ibu ion o consume engagemen le els and sa is ac ion
in supply chains.
Null hypo hesis (H0): The in eg a ion o he la es echnological inno a ions, such as blockchain, a i icial in elligence, and he
In e ne o Things in o a digi al ma ke ing campaign do no enhance supply chain e iciency.
Al e na i e Hypo hesis (H1): Inclusion o cu ing-edge echnologies such as blockchain, a i icial in elligence, and he In e ne o
Things in he digi al ma ke ing campaign inc eases he e iciency o he supply chain.
Null hypo hesis (H0): The e is no di e ence in he abili y o conduc s a egic planning and make in o med decisions in supply
chains by u ilizing da a analy ics in digi al ma ke ing campaigns.
Al e na i e Hypo hesis (H1): Da a analy ics applica ions on digi al ma ke ing ac i i ies a e posi i ely a ec ing he p opensi y o
supply chains o make e ec i e decisions and s a egise.
Null hypo hesis (H0): The companies u ilizing he echniques o digi al ma ke ing and hose ones who do no use i do no di e .
No much di e si y in gauges o supply chain pe o mance.
Al e na i e Hypo hesis (H1): The e is a signi ican di e ence in he indica o s o he pe o mance o he supply chain in he
o ganiza ions whe e digi al ma ke ing s a egies a e applied in compa ison wi h hose ha implemen hem.
1.9 Resea ch Gap:
The in e ac ion be ween such issues as de eloping digi al echnology, changing consume beha io , and es ablished supply chain
p ocesses a e so complex ha hey need a deepe analysis o b idge he gap in he esea ch on he opic o supply chain
managemen and he u u e o digi al ma ke ing. The a ailable li e a u e has use ul insigh s ega ding disc e e aspec s bu he e
is a need o unde s and he holis ic iew o how he digi al ma ke ing s a egies a e adap ed wi hin supply chains. Mo eo e , he
e ec s o digi al ma ke ing adop ion in he long e m on sus ainabili y, esilience, and s a egic decision-making in he supply chains
a e sca cely s udied in he li e a u e. This is also e y impo an o ensu e ha he companies bene i ully wi h he digi al
echnologies and manage he supply chain oppo uni ies and challenges in he u u e.
Fu u e P ospec s o he Digi al Ma ke place in T ans o ming Supply Chain Managemen
JEFMS, Volume 08 Issue 10 Oc obe 2025 www.ije m.co.in Page 6581
1.10 Findings:
The s udy ound he applica ion o digi al ma ke ing and he measu es o gauge he pe o mance o he supply chain such as
e iciency and isibili y o be posi i ely linked. One o he mos success ul s a egies was in luence pa ne ships and he addi ion
o AI. Da a analy ics played an impo an ole in decision-making. Emb acing digi al echnologies is he key o he enhancemen o
esilience and compe i i eness o he supply chain wi hin he dynamic economy.
1.11 Limi a ions:
One o he esea ch possible d awbacks o s udying he po en ial applica ions o digi al ma ke ing o he managemen o supply
chains can be he complexi y o he p ocess o in oducing digi al echnologies o he exis ing supply chain in as uc u es ha can
equi e an imp essi e inancial and esou ce in es men . Mo eo e , he issue wi h da a in eg a ion and da a in e ope abili y
be ween ac o s in he supply chain migh occu , hus in luencing he success a es o he digi al ma ke ing campaigns.
Implemen ing ce ain digi al ma ke ing ela ed me hodologies can be impeded by legal es ic ions and issues ela ed o he p i acy
o sensi i e in o ma ion. Also, long e m e ec s may no be easy o p edic accu a ely conside ing he apid a e o change o
echnology and as e o he cus ome s. Such limi a ions poin o he impo ance o making hings an issue o se ious conside a ion.
1.12 Conclusion:
Finally, we can conclude ha he ans o ming powe o a new echnology and da a-d i en app oaches is he dis inguishing
a ibu e o he u u e o digi al ma ke ing on i s way o supply chain managemen . The adop ion o digi al ma ke ing should be a
p io i y o businesses in e ms o enhancing in e ac ion wi h consume s, s eamlining pe o mance o he supply chain and
de eloping esilience amids eme ging ma ke ends. Digi al ad ances allow businesses o na iga e h ough challenges, capi alise
on oppo uni ies, and g ow sus ainably in he mo e digi al and in eg a ed global ma ke .
Re e ences:
1) Ch is ophe , M. (2016). Logis ics & Supply Chain Managemen .
2) Cha ey, D., & Ellis-Chadwick, F. (2019). Digi al Ma ke ing: S a egy, Implemen a ion and P ac ice.
3) Gunaseka an, A., & Ngai, E. W. (2017). The Fu u e o Ope a ions Managemen : An Ou look and Analysis.
4) I ano , D. (2020). Dis up i e Technologies and Inno a ion in Supply Chain Managemen .
5) Ko le , P., Ka ajaya, H., & Se iawan, I. (2016). Ma ke ing 4.0: Mo ing om T adi ional o Digi al.
6) Lee, H. L., & Whang, S. (2015). Digi al Supply Chain T ans o ma ion Towa d Sus ainabili y and Resilience.
7) Po e , M. E., & Heppelmann, J. E. (2014). How Sma , Connec ed P oduc s A e T ans o ming Compe i ion.
8) Sha ma, R., Mi has, S., & Kankanhalli, A. (2014). T ans o ming Decision Making P ocesses: A Resea ch Agenda o
Unde s anding he Impac o Business Analy ics on O ganiza ions.
9) S ock, J. R., & Boye , S. L. (2009). De eloping a Resilien Supply Chain.
10) Tang, O., & Musa, S. N. (2011). Iden i ying Risk Issues and Resea ch Ad ancemen s in Supply Chain Risk Managemen .
Fu he Resea ch Scope: I may be possible o s udy in he u u e he way o in eg a ing inno a i e echnology such as blockchain,
a i icial in elligence, and he In e ne o hings in o supply chain digi al ma ke ing s a egies. The e is also need o examine wha
impac s o e hical beha io , sus ainabili y objec i es, and egula o y adhe ence ha e when i comes o digi al ma ke ing
e ec i eness. An analysis o omni-channel ma ke ing s a egies, dynamic p icing app oach, and he ole o da a p i acy egula ions
in he digi al ma ke ing ac i i y may yield aluable da a. Mo eo e , i is impo an o unde s and how supply chain gaskins, isk
managemen , and esilience a e p omo ed wi h he help o digi al ma ke ing. The esea ch can o e iable ecommenda ions o
companies in e es ed in e ec i ely adop ing he managemen o hei supply chain ope a ions using he digi al echnologies by
ocusing on hese elemen s.
