Deliverable D5.1 UNITA Multilingual Dissemination Plan

D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 1/130
Deli e able D5.1
UNITA Mul ilingual
Dissemina ion Plan
D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 2/130
Deli e able ca d
Deli e able No.
D5.1
Deli e able Ti le
UNITA Mul ilingual Dissemina ion Plan
Ve sion-da e
1.0 – 16/10/2025
Lead Bene icia ies
UBI/UPNA
Con ac ual due da e
31/10/2025
Wo k package
5
Task
5.1
Dissemina ion le el
PU – Public
Au ho s
Task Team 5.1
Funded by he Eu opean Union. Views and opinions exp essed a e howe e hose o he au ho (s)
only and do no necessa ily e lec hose o he Eu opean Union o EACEA as g an ing au ho i y.
Nei he he Eu opean Union no he g an ing au ho i y can be held esponsible o hem.
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Abs ac
[In English]
Con ex and Objec i es
The Communica ion Plan o UNITA – Uni e si as Mon ium de ines he s a egic amewo k o
communica ion and dissemina ion du ing he second phase o he Alliance. I s objec i e is o
ensu e cohe en , e ec i e and inclusi e communica ion ac oss all pa ne uni e si ies,
ein o cing UNITA’s iden i y and isibili y a bo h local and Eu opean le els. This deli e able
con ibu es o he o e all objec i es o he p ojec by os e ing communi y engagemen ,
enhancing anspa ency and ampli ying he impac o UNITA’s ac i i ies in educa ion, esea ch
and inno a ion.
Me hodology
The Communica ion Plan was de eloped h ough a collabo a i e p ocess in ol ing
communica ion o ice s and ep esen a i es om all UNITA pa ne uni e si ies. The app oach
combined documen analysis, benchma king wi h o he Eu opean alliances, audience mapping
and eedback collec ion om all Wo k Packages. This pa icipa o y me hodology enabled he
iden i ica ion o bes p ac ices, common needs, challenges and sha ed s a egic p io i ies o
guide he Alliance’s communica ion ac ions.
Resul s and Ou comes
The Communica ion Plan p o ides a cohe en s a egic amewo k aligning UNITA’s in e nal and
ex e nal communica ion wi h he Alliance’s o e all mission and alues. I de ines key
objec i es, a ge audiences, channels and ools, oge he wi h a de ailed imeline and
measu able indica o s o impac assessmen . The documen also includes a uni ied b and
na a i e, upda ed isual iden i y guidelines and a c isis communica ion p o ocol. Al oge he ,
hese elemen s s eng hen UNITA’s isibili y, cohesion and capaci y o communica e i s
achie emen s e ec i ely o di e se audiences.
Impac and Applica ions
The Communica ion Plan ein o ces UNITA’s in e nal coo dina ion and cohe ence in ex e nal
messages, ensu ing a consis en na a i e ac oss all pa ne s. I s implemen a ion con ibu es
o g ea e isibili y, us and engagemen among s akeholde s, while suppo ing he
dissemina ion o UNITA’s achie emen s in educa ion, esea ch and inno a ion. In he long e m,
i p o ides a sus ainable amewo k o guide communica ion ac i i ies h oughou he p ojec ’s
li e ime and beyond.
Conclusions and Nex S eps
The Communica ion Plan es ablishes a comp ehensi e and cohe en amewo k o guide
UNITA’s communica ion e o s du ing he second phase o he Alliance. I de ines sha ed
objec i es, audiences and ools ha will s eng hen collabo a ion and isibili y ac oss pa ne s.
In he nex phase, e o s will ocus on implemen ing he plan, moni o ing i s indica o s and
adap ing he s a egy in esponse o he e ol ing needs and p io i ies o he Alliance.
Keywo ds
Communica ion s a egy; isibili y; s akeholde engagemen ; Ins i u ional iden i y;
dissemina ion plan; communi y building
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Resumo
[Em Po uguês]
Con ex o e obje i os
O Plano de Comunicação da UNITA – Uni e si as Mon ium de ine o enquad amen o es a égico
da comunicação e da disseminação du an e a segunda ase da Aliança. O seu obje i o é
assegu a uma comunicação coe en e, e icaz e inclusi a en e odas as uni e sidades pa cei as,
e o çando a iden idade e a isibilidade da UNITA, an o a ní el local como eu opeu. Es e
deli e able con ibui pa a os obje i os globais do p oje o, p omo endo o en ol imen o da
comunidade, e o çando a anspa ência e ampliando o impac o das a i idades da UNITA nos
domínios da educação, da in es igação e da ino ação.
Me odologia
O Plano de Comunicação oi elabo ado a a és de um p ocesso colabo a i o que en ol eu os
esponsá eis pela comunicação e ep esen an es de odas as uni e sidades pa cei as da UNITA.
A abo dagem combinou a análise documen al, o benchma king com ou as alianças eu opeias,
o mapeamen o de públicos e a ecolha de con ibu os de odos os Wo k Packages. Es a
me odologia pa icipa i a pe mi iu iden i ica boas p á icas, necessidades comuns, desa ios e
p io idades es a égicas pa ilhadas, o ien ando as ações de comunicação da Aliança.
Resul ados e impac os
O Plano de Comunicação o e ece um enquad amen o es a égico coe en e que alinha a
comunicação in e na e ex e na da UNITA com a missão e os alo es globais da Aliança. De ine
obje i os undamen ais, públicos-al o, canais e e amen as, acompanhados de um calendá io
de alhado e de indicado es mensu á eis pa a a a aliação do impac o. O documen o inclui ainda
uma na a i a de ma ca uni icada, di e izes a ualizadas de iden idade isual e um p o ocolo
de comunicação em si uações de c ise. Em conjun o, es es elemen os e o çam a isibilidade,
a coesão e a capacidade da UNITA pa a comunica de o ma e icaz os seus êxi os a públicos
di e si icados.
Impac o e aplicações
O Plano de Comunicação e o ça a coo denação in e na da UNITA e a coe ência das mensagens
ex e nas, assegu ando uma na a i a consis en e en e odos os pa cei os. A sua
implemen ação con ibui pa a uma maio isibilidade, con iança e en ol imen o das pa es
in e essadas, ao mesmo empo que apoia a di ulgação dos êxi os da UNITA nos domínios da
educação, da in es igação e da ino ação. A longo p azo, o e ece um enquad amen o
sus en á el que o ien a as a i idades de comunicação ao longo de odo o ciclo de ida do
p oje o e pa a além dele.
Conclusões e p óximos passos
O Plano de Comunicação es abelece um enquad amen o ab angen e e coe en e pa a o ien a
os es o ços de comunicação da UNITA du an e a segunda ase da Aliança. De ine obje i os,
públicos e e amen as pa ilhados que i ão e o ça a colabo ação e a isibilidade en e os
pa cei os. Na p óxima ase, os es o ços concen a -se-ão na implemen ação do plano, na
moni o ização dos seus indicado es e na adap ação da es a égia em espos a às necessidades
e p io idades em e olução da Aliança.
Pala as-cha e
Es a égia de comunicação; isibilidade; en ol imen o das pa es in e essadas; iden idade
ins i ucional; plano de disseminação; cons ução de comunidade.
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Resumen
[En español]
Con ex o y obje i os
El Plan de Comunicación de UNITA – Uni e si as Mon ium de ine el ma co es a égico de
comunicación y di usión du an e la segunda ase de la Alianza. Su obje i o es ga an iza una
comunicación cohe en e, e icaz e inclusi a en e odas las uni e sidades socias, e o zando así
la iden idad y la isibilidad de UNITA an o a ni el local como eu opeo. Es e en egable
con ibuye a los obje i os gene ales del p oyec o al omen a la implicación de la comunidad,
aumen a la anspa encia y ampli ica el impac o de las ac i idades de UNITA en los ámbi os
de la educación, la in es igación y la inno ación.
Me odología
El Plan de Comunicación se elabo ó median e un p oceso colabo a i o en el que pa icipa on
esponsables de comunicación y ep esen an es de odas las uni e sidades socias de UNITA. El
en oque combinó el análisis documen al, la compa ación con o as alianzas eu opeas
(benchma king), la iden i icación de audiencias y la ecogida de apo aciones de odos los
paque es de abajo (Wo k Packages). Es a me odología pa icipa i a pe mi ió iden i ica
buenas p ác icas, necesidades comunes, e os y p io idades es a égicas compa idas pa a
o ien a las acciones de comunicación de la Alianza.
Resul ados y log os
El Plan de Comunicación p opo ciona un ma co es a égico cohe en e que alinea la
comunicación in e na y ex e na de UNITA con la misión y los alo es gene ales de la Alianza.
De ine los p incipales obje i os, públicos des ina a ios, canales y he amien as, jun o con un
calenda io de allado e indicado es medibles pa a e alua el impac o. El documen o incluye,
además, una na a i a de ma ca uni icada, di ec ices ac ualizadas de iden idad isual y un
p o ocolo de comunicación en si uaciones de c isis. En conjun o, es os elemen os e ue zan la
isibilidad, la cohesión y la capacidad de UNITA pa a comunica e icazmen e sus log os a
audiencias di e sas.
Impac o y aplicaciones
El Plan de Comunicación e ue za la coo dinación in e na de UNITA y la cohe encia de sus
mensajes ex e nos, asegu ando una na a i a uni o me en e odos los socios. Su aplicación
con ibuye a una mayo isibilidad, con ianza e implicación de los g upos de in e és, al iempo
que apoya la di usión de los log os de UNITA en educación, in es igación e inno ación. A la go
plazo, p opo ciona un ma co sos enible que o ien a las ac i idades de comunicación a lo la go
de la ida del p oyec o y más allá de su inalización.
Conclusiones y p óximos pasos
El Plan de Comunicación es ablece un ma co in eg al y cohe en e pa a guia los es ue zos de
comunicación de UNITA du an e la segunda ase de la Alianza. De ine obje i os, audiencias y
he amien as compa idas que o alece án la colabo ación y la isibilidad en e los socios. En
la siguien e e apa, los es ue zos se cen a án en la implemen ación del plan, el seguimien o de
sus indicado es y la adap ación de la es a egia en unción de las necesidades y p io idades
cambian es de la Alianza.
Palab as cla e
Es a egia de comunicación; isibilidad; implicación de los g upos de in e és; iden idad
ins i ucional; plan de di usión; cons ucción de comunidad.

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Résumé
[En F ançais]
Con ex e e objec i s
Le plan de communica ion de l’alliance UNITA – Uni e si as Mon ium dé ini le cad e s a égique
de la communica ion e de la di usion au cou s de la deuxième phase de l’alliance. Son objec i
es d’assu e une communica ion cohé en e, e icace e inclusi e en e ou es les uni e si és
pa enai es, en en o çan l’iden i é e la isibili é d’UNITA aux ni eaux local e eu opéen. Ce
li able con ibue aux objec i s globaux du p oje en a o isan l’engagemen de la
communau é, en amélio an la anspa ence e en ampli ian l’impac des ac i i és d’UNITA
dans les domaines de l’éduca ion, de la eche che e de l’inno a ion.
Mé hodologie
Le plan de communica ion a é é élabo é à a e s un p ocessus collabo a i impliquan les
esponsables de la communica ion e les ep ésen an s de l’ensemble des uni e si és
pa enai es d’UNITA. L’app oche a combiné l’analyse documen ai e, le benchma king a ec
d’au es alliances eu opéennes, la ca og aphie des publics cibles e la collec e de e ou s
p o enan de l’ensemble des wo k packages. Ce e mé hodologie pa icipa i e a pe mis
d’iden i ie les meilleu es p a iques, les besoins communs, les dé is e les p io i és s a égiques
pa agées des inées à o ien e les ac ions de communica ion de l’alliance.
Résul a s e éalisa ions
Le plan de communica ion o e un cad e s a égique cohé en alignan la communica ion
in e ne e ex e ne d’UNITA su la mission e les aleu s globales de l’alliance. Il dé ini les
objec i s clés, les publics cibles, les canaux e les ou ils, ainsi qu’un calend ie dé aillé e des
indica eu s mesu ables pou l’é alua ion de l’impac . Le documen comp end égalemen une
na a ion de ma que uni iée, des lignes di ec ices ac ualisées ela i es à l’iden i é isuelle e
un p o ocole de communica ion de c ise. L’ensemble de ces élémen s en o ce la isibili é, la
cohésion e la capaci é d’UNITA à communique e icacemen ses éalisa ions aup ès de publics
a iés.
Impac e applica ions
Le plan de communica ion en o ce la coo dina ion in e ne d’UNITA e la cohé ence de ses
messages ex e nes, ga an issan une na a ion uni o me en e ous les pa enai es. Sa mise en
œu e con ibue à acc oî e la isibili é, la con iance e l’engagemen des pa ies p enan es,
ou en sou enan la di usion des éalisa ions d’UNITA dans les domaines de l’éduca ion, de la
eche che e de l’inno a ion. À long e me, il o e un cad e du able des iné à o ien e les
ac i i és de communica ion ou au long de la du ée du p oje e au-delà.
Conclusions e p ochaines é apes
Le plan de communica ion é abli un cad e global e cohé en des iné à o ien e les ac ions de
communica ion d’UNITA au cou s de la deuxième phase de l’alliance. Il dé ini des objec i s,
des publics e des ou ils communs qui en o ce on la collabo a ion e la isibili é en e les
pa enai es. Dans la p ochaine phase, les e o s se concen e on su la mise en œu e du
plan, le sui i de ses indica eu s e l’adap a ion de la s a égie en onc ion de l’é olu ion des
besoins e des p io i és de l’alliance.
Mo s-clés
S a égie de communica ion; isibili é; engagemen des pa ies p enan es; iden i é
ins i u ionnelle; plan de di usion; dé eloppemen communau ai e.
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Riassun o
[In I aliano]
Con es o e obie i i
Il Piano di comunicazione di UNITA – Uni e si as Mon ium de inisce il quad o s a egico pe la
comunicazione e la di usione du an e la seconda ase dell’Alleanza. Il suo obie i o è ga an i e
una comunicazione coe en e, e icace e inclusi a a u e le uni e si à pa ne , a o zando
l’iden i à e la isibili à di UNITA sia a li ello locale che eu opeo. Ques o deli e able con ibuisce
agli obie i i complessi i del p oge o a o endo il coin olgimen o della comuni à, miglio ando
la aspa enza e ampli icando l’impa o delle a i i à di UNITA nei se o i dell’is uzione, della
ice ca e dell’inno azione.
Me odologia
Il Piano di comunicazione è s a o elabo a o a a e so un p ocesso collabo a i o che ha
coin ol o i esponsabili della comunicazione e i app esen an i di u e le uni e si à pa ne di
UNITA. L’app occio ha combina o l’analisi documen ale, il benchma king con al e alleanze
eu opee, la mappa u a dei pubblici e la accol a di eedback p o enien i da u i i Wo k
Package. Ques a me odologia pa ecipa i a ha pe messo di indi idua e le miglio i p a iche, i
bisogni comuni, le s ide e le p io i à s a egiche condi ise pe o ien a e le azioni di
comunicazione dell’Alleanza.
Risul a i e esi i
Il Piano di comunicazione o nisce un quad o s a egico coe en e che allinea la comunicazione
in e na ed es e na di UNITA con la missione e i alo i complessi i dell’Alleanza. De inisce gli
obie i i p incipali, i pubblici di i e imen o, i canali e gli s umen i, insieme a un calenda io
de aglia o e a indica o i misu abili pe la alu azione dell’impa o. Il documen o include
inol e una na azione di ma ca uni ica a, linee guida aggio na e pe l’iden i à isi a e un
p o ocollo di comunicazione in si uazioni di c isi. Nel lo o insieme, ques i elemen i a o zano
la isibili à, la coesione e la capaci à di UNITA di comunica e e icacemen e i p op i isul a i a
pubblici di e si.
Impa o e applicazioni
Il Piano di comunicazione a o za il coo dinamen o in e no di UNITA e la coe enza dei messaggi
es e ni, ga an endo una na azione uni o me a u i i pa ne . La sua a uazione con ibuisce
ad acc esce e la isibili à, la iducia e il coin olgimen o degli s akeholde , sos enendo al
con empo la di usione dei isul a i di UNITA nei se o i dell’is uzione, della ice ca e
dell’inno azione. A lungo e mine, o nisce un quad o sos enibile pe o ien a e le a i i à di
comunicazione du an e l’in e o ciclo di i a del p oge o e ol e.
Conclusioni e p ossimi passi
Il Piano di comunicazione s abilisce un quad o comple o e coe en e pe o ien a e le a i i à di
comunicazione di UNITA du an e la seconda ase dell’Alleanza. De inisce obie i i, pubblici e
s umen i condi isi che a o ze anno la collabo azione e la isibili à a i pa ne . Nella ase
successi a, gli s o zi si concen e anno sull’a uazione del piano, sul moni o aggio dei ela i i
indica o i e sull’ada amen o della s a egia in ispos a ai bisogni e alle p io i à in e oluzione
dell’Alleanza.
Pa ole chia e
S a egia di comunicazione; isibili à; coin olgimen o degli s akeholde ; iden i à is i uzionale;
piano di di usione; cos uzione della comuni à.
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Rezuma
[In limba omână]
Con ex și obiec i e
Planul de Comunica e al Alianței UNITA – Uni e si as Mon ium de ineș e cad ul s a egic pen u
comunica e și disemina e în cea de-a doua ază a Alianței. Obiec i ul său es e de a asigu a o
comunica e coe en ă, e icien ă și incluzi ă în e oa e uni e si ățile pa ene e, consolidând
iden i a ea și izibili a ea UNITA a â la ni el local, câ și la ni el eu opean. Aces li abil
con ibuie la obiec i ele gene ale ale p oiec ului p in s imula ea implică ii comuni ății,
c eș e ea anspa enței și ampli ica ea impac ului ac i i ățilo UNITA în domeniile educației,
ce ce ă ii și ino ă ii.
Me odologie
Planul de Comunica e a os elabo a p in -un p oces colabo a i ca e a implica esponsabilii
cu comunica ea și ep ezen anți ai u u o uni e si ățilo pa ene e UNITA. Abo da ea a
combina analiza documen a ă, compa a ea cu al e alianțe eu opene, ca og a ie ea
publicului-țin ă și colec a ea eedbackului din oa e pache ele de luc u (Wo k Packages).
Aceas ă me odologie pa icipa i ă a pe mis iden i ica ea celo mai bune p ac ici, a ne oilo
comune, a p o ocă ilo și a p io i ățilo s a egice împă ăși e, meni e să ghideze acțiunile de
comunica e ale Alianței.
Rezul a e și concluzii
Planul de Comunica e o e ă un cad u s a egic coe en ca e aliniază comunica ea in e nă și
ex e nă a UNITA cu misiunea și alo ile gene ale ale Alianței. Aces a de ineș e obiec i ele
p incipale, publicu ile-țin ă, canalele și ins umen ele de comunica e, împ eună cu un calenda
de alia și indica o i măsu abili pen u e alua ea impac ului. Documen ul include, de
asemenea, o na ațiune uni ica ă a mă cii, ghidu i ac ualiza e p i ind iden i a ea izuală și un
p o ocol de comunica e în si uații de c iză. Toa e aces e elemen e consolidează izibili a ea,
coeziunea și capaci a ea UNITA de a comunica în mod e icien ealiză ile sale că e publicu i
di e se.
Impac și aplicații
Planul de Comunica e consolidează coo dona ea in e nă a UNITA și coe ența mesajelo ex e ne,
asigu ând o na ațiune consec en ă în e oți pa ene ii. Implemen a ea sa con ibuie la o
izibili a e spo i ă, la c eș e ea înc ede ii și a implică ii pă țilo in e esa e, sp ijinind în același
imp disemina ea ealiză ilo UNITA în domeniile educației, ce ce ă ii și ino ă ii. Pe e men
lung, Planul o e ă un cad u du abil ca e ghidează ac i i ățile de comunica e pe în eaga du a ă
a p oiec ului și după încheie ea aces uia.
Concluzii și pași u mă o i
Planul de Comunica e s abileș e un cad u cup inză o și coe en pen u a ghida e o u ile de
comunica e ale UNITA în cea de-a doua ază a Alianței. Aces a de ineș e obiec i e comune,
publicu i și ins umen e ca e o consolida colabo a ea și izibili a ea în e pa ene i. În e apa
u mă oa e, e o u ile se o concen a pe implemen a ea planului, moni o iza ea indica o ilo
săi și adap a ea s a egiei în uncție de ne oile și p io i ățile în e oluție ale Alianței.
Cu in e-cheie
S a egie de comunica e; izibili a e; implica ea pă țilo in e esa e; iden i a e ins i uțională;
plan de disemina e; consolida ea comuni ății.
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Abb e ia ions and ac onyms
BIP: Blended In ensi e P og ammes
BSKY: Bluesky
CHNU: Yu iy Fedko ych Che ni si Na ional Uni e si y in Uk aine
CMS: Con en Managemen Sys em
DoA: Desc ip ion o Ac ion
FB: Facebook
GEIE: Eu opean Economic In e es G ouping
GEO: Gene a i e Engine Op imiza ion
HE: Highe Educa ion
HES-SO: Uni e si y o Applied Sciences and A s Wes e n Swi ze land
HR: Human Resou ces
IG: Ins ag am
IPG: Poly echnic Ins i u e o Gua da
IT: In o ma ion Technology
KPI: Key Pe o mance Indica o
LI: LinkedIn
NGO: Non-Go e nmen al O ganiza ion
ROI: Re u n on In es men
SEO: Sea ch Engine Op imiza ion
SWOT: S eng hs, Weaknesses, Oppo uni ies and Th ea s
TT: Task Team
UBI: Uni e si y o Bei a In e io
UNIBS: Uni e si y o B escia
UNITBV: T ansil ania Uni e si y o B așo
UNITO: Uni e si y o Tu in
UNIZAR: Uni e si y o Za agoza
UPNA: Public Uni e si y o Na a e
UPPA: Uni e si y o Pau and he Pays de l'Adou
USMB: Uni e si y Sa oie Mon Blanc
UVT: Wes e n Uni e si y o Timișoa a
WP: Wo k Package
YT: YouTube
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C isis communica ion
(Mi iga ion plan)
Alliances such as UNA
Eu opa, SEA-EU, and 4EU+
include a isk analysis ela ed
o communica ion, as well as
p e en i e and esponsi e
measu es by communica ion
eams.
De elopmen o a C isis
Communica ion Plan ha
add esses di e en c isis
scena ios and app op ia e
esponses. This plan is
de ailed in Chap e 8 and
expanded upon in Annex 2.
2.4. Audience analysis
The UNITA communica ion plan is based on an analysis o he key public o s akeholde s linked
o he alliance, bo h in e nally and ex e nally. This wo k has been ca ied ou wi hin he
amewo k o one o he p ojec asks, which aimed o iden i y he indi iduals, o ganiza ions,
and ins i u ions ha may bene i om o be in ol ed wi h UNITA’s ac ions a he local, egional,
na ional, Eu opean, and in e na ional le els.
The me hodology employed combines c i e ia o in luence and in e es , ollowing he powe -
in e es ma ix model, and has made i possible o es ablish p io i ies, adap s a egies, and
assign app op ia e channels o each a ge audience. In o al, 17 s akeholde g oups ha e been
iden i ied (10 ex e nal and 7 in e nal), as well as 261 speci ic ac o s dis ibu ed among he
pa ne coun ies, as desc ibed in Chap e 4 (Communica ion S a egy).
The ull documen , including analysis ma ices, ca ego iza ion, and g oup-speci ic s a egies,
is p esen ed as Annex 3.
2.5. Imp o emen p oposals ecei ed om he Wo k Packages
The de elopmen o his Communica ion Plan has conside ed he p oposals and sugges ions
collec ed du ing he UNITA Week
3
, held in Pamplona in Feb ua y 2025. Among hem, wo s and
ou :
• Imp o emen o in e nal communica ion be ween he Managemen Commi ee and he
UNITA wo king eams.
• C ea ion o a ne wo k o communica ion o ice s wi h he uni e si ies o he Geminae
P og am in o de o enhance in o ma ion dissemina ion.
2.6. SWOT Ma ix
Based on he p e ious analyses, a SWOT ma ix has been de eloped ha summa izes he main
ac o s in luencing UNITA’s communica ion: s eng hs, weaknesses, oppo uni ies and h ea s.
To acili a e eading, he SWOT is p esen ed di ided in o wo sec ions: in e nal en i onmen
and ex e nal en i onmen .
Table 2. Analysis o he In e nal En i onmen
In e nal En i onmen
S eng hs
Weaknesses
• Es ablishmen o UNITA o ices4 and
communica ion eams a each uni e si y,
ensu ing a decen alized s uc u e and di ec
in e locu ion in each e i o y.
• Limi a ions o ime and human
esou ces dedica ed o communica ion asks,
due o pe sonnel in ol ed
simul aneously pa icipa ing in o he
p ojec s.
3
This annual mee ing is he main space o coo dina ion and ace- o- ace wo k o he alliance, whe e
ep esen a i es o all he wo k packages, he Managemen Commi ee ( he p ojec 's coo dina ing body)
and he uni e si ies o he alliance con e ge.
4
These o ices se e as ins i u ional en y poin s and coo dina ion hubs o all alliance- ela ed ac i i ies,
o e ing p oximi y o local s a and s uden s and enabling ailo ed in e nal dissemina ion s a egies.

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In e nal En i onmen
S eng hs
Weaknesses
• Exis ence o a speci ic Task Team (TT 5.1)5
dedica ed o communica ion, wi h a social
media subg oup.
• Consolida ed expe ience in he use o
Romance languages, which s eng hens he
alliance’s iden i y.
• Decen alized communica ion s uc u e
wi h local “an ennas” in acul ies and
depa men s o he uni e si ies6, allowing o
widesp ead and con ex -adap ed
dissemina ion.
• Fluid ela ionship be ween TT 5.1 and he
ins i u ional communica ion o ices o he
uni e si ies, which acili a es message
alignmen and access o an ecosys em o
wel e highe educa ion ins i u ions om
se en coun ies, including p ess o ices,
websi es, social media, newsle e s, and
academic e en s.
• Cons an p oduc ion o mul ichannel
con en h ough p op ie a y pla o ms (web,
social media, newsle e s), wi h an adap i e
app oach depending on audiences and
o ma s.
• Demons a ed abili y o ailo messages o
local con ex s while main aining global b and
and s a egy consis ency.
• Accumula ed expe ience in ins i u ional
communica ion du ing Phase 1 o he
p ojec , summa ized in he bes p ac ices
documen (Annex 1).
• Geog aphic dispe sion and ime zone
di e ences among he uni e si ies.
• P edominance o English as he
ope a ional language, c ea ing
ension wi h he ins i u ional
commi men o mul ilingualism and Romance
languages.
• Di icul ies in engaging academic and
adminis a i e s a in alliance ac i i ies.
• Challenges in cap u ing and mobilizing
s uden s’ a en ion,
pa icula ly h ough social media.
• Need o consolida e a sys em o moni o
esul s and e alua e he
impac o communica ion ac ions.
• Need o s eng hen in e nal coo dina ion
wi hin he alliance o collec in o ma ion.
• Tu no e o communica ion s a , which
may a ec he con inui y o planned ac ions
and p ojec knowledge.
• Dependence on social media algo i hms
ha penalize ins i u ional con en , as he
limi ed o ganic each o pos s, combined
wi h digi al con en sa u a ion, make i
di icul o messages o each wide
audiences wi hou paid p omo ion.
• Limi ed isibili y o he p ojec ou side he
academic en i onmen despi e
communica ion e o s.
Table 3. Analysis o he Ex e nal En i onmen
Ex e nal En i onmen
Oppo uni ies
Th ea s
• G owing ecogni ion o uni e si y alliances
as agen s in he ans o ma ion o highe
educa ion, which acili a es hei p esence in
media and s a egic deba es.
• G owing Eu oscep icism and na a i es
opposing Eu opean alues (such as inclusion,
gende equali y, sus ainabili y, and Eu opean
ci izenship).
• Pe cep ion o he Eu opean Union as a
dis an and bu eauc a ic en i y.
5
Task Team 5.1. Ex e nal dissemina ion and public engagemen , which is pa o WP 5 Impac and
dissemina ion.
6
“An ennas” a e academic s a membe s om depa men s and acul ies (usually mobili y coo dina o s)
a each uni e si y who ac as liaisons by dis ibu ing in o ma ion, ga he ing eedback and p omo ing
engagemen in UNITA ini ia i es.
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Ex e nal En i onmen
Oppo uni ies
Th ea s
• Inc eased sensi i i y owa ds
mul ilingualism and cul u al di e si y in
Eu ope, allowing UNITA o s and ou wi h i s
ocus on Romance languages and mu ual
in e comp ehension.
• T end owa ds aluing p ojec s wi h
e i o ial impac and connec ion o local
communi ies, acili a ing na a i es adap ed
o each uni e si y and i s audiences.
• Oppo uni y o inco po a e communica ion
as a s a egic componen in p ojec s unded
by Eu opean p og ams, which place
inc easing impo ance on isibili y and public
impac .
• Expansion o collabo a i e ne wo ks among
Eu opean uni e si y alliances (such as
FOREUFORALL), p omo ing he exchange o
good communica ion p ac ices and c oss-
isibili y.
• G owing in e es om media,
adminis a ions, and academic o ums in
ini ia i es exempli ying ansna ional
coope a ion and sus ainabili y, opening
oppo uni ies o co e age and public
legi imiza ion.
• P esence a in e na ional educa ional
e en s and highe educa ion ai s, o e ing
p i ileged spaces o p omo ion.
• Exis ence o a complemen a y ne wo k,
such as he uni e si ies in he Geminae
P og amme, o s eng hen in e na ional
dissemina ion.
• Audience agmen a ion and
in o ma ion o e load ha hinde message
each.
• Inc easing demand om younge
gene a ions o s uden s (Gene a ions Z and
Alpha) o au hen ic, pa icipa o y, and
digi al-na i e con en , especially h ough
social media and audio isual o ma s.
• G owing legal equi emen s ega ding
pe sonal da a p o ec ion and he e hical use
o a i icial in elligence (pa icula ly in
mul imedia p oduc s such as images, ideos,
o music), which a ec he choice o digi al
ools and dissemina ion o ma s.
• Inc ease in cybe secu i y h ea s, isks o
digi al iden i y, and epu a ion a acks.
• Exposu e o disin o ma ion in he digi al
en i onmen , pa icula ly on social media.
• Possible gap be ween he alues UNITA
aims o p ojec and he ac ual pe cep ion
held by some audiences.
• Need o s eng hen he knowledge and
isibili y o he UNITA alliance in he
e i o ies whe e i ope a es, especially
among ci izens and egional ins i u ional
leade s, o consolida e and gene a e local
suppo .
2.7. Conclusions
The diagnosis ca ied ou allows de ining he s a e o communica ion wi hin he UNITA alliance,
e ealing an ins i u ional ecosys em wi h a solid ounda ion bu also signi ican challenges. The
main aspec s highligh ed a e:
• UNITA has a decen alized communica ion s uc u e ha has demons a ed he abili y
o p oduce mul ichannel con en in di e se cul u al and linguis ic con ex s, al hough
he e is oom o imp o emen ega ding coo dina ion and impac e alua ion.
• The e a e limi a ions in e ms o a ailable human esou ces and a lack o in ol emen
om academic and adminis a i e s a as well as s uden s.
• Commi men o linguis ic di e si y is a aluable di e en ia ing ea u e, al hough i
poses o ganiza ional and communica ion cohe ence challenges in he ace o he
communica i e p edominance o English; his equi es inno a i e solu ions, such as
p omo ing mu ual in e comp ehension.
• The isibili y o he UNITA alliance among ci izens, local adminis a ions, and o he
e i o ial ac o s s ill has oom o imp o emen . This lowe le el o ex e nal
ecogni ion may pa ially limi i s capaci y o gene a e social impac in he egions and
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o es ablish i sel as a benchma k o local ans o ma ion. I is ad isable o ein o ce
communica ion s a egies aimed a hese non-academic audiences, wi h app oaches
be e adap ed o hei con ex s and channels.
• The Eu opean en i onmen o e s eal oppo uni ies o p ojec ing he alliance h ough
p og ams ha p omo e isibili y and coope a ion wi h o he alliances. Howe e ,
ex e nal isks a e also de ec ed, de i ed om audience agmen a ion, g owing
Eu oscep icism, echnological accele a ion, digi al in o ma ion o e load, and
disin o ma ion.
• The sus ainabili y o communica ion in he long e m will depend on he capaci y o
es ablish lexible s a egies, sus ained o e ime and adap ed o di e en audiences
and channels, which succeed in inc easing pa icipa ion, isibili y, and commi men o
he p ojec om he uni e si y communi y.
3. Ta ge audiences
The a ge audiences o he UNITA Communica ion Plan ha e been de ined based on he
s akeholde mapping ca ied ou by TT 5.1. The s akeholde map has p o ided an essen ial ool
o acili a e s a egic communica ion wi hin he UNITA alliance, ensu ing g ea e engagemen .
The wo k conduc ed has led o he iden i ica ion o ele an s akeholde s, g ouped in o se en
in e nal audiences and en ex e nal audiences. Fu he mo e, he mos ele an a eas o ac i i y
o he alliance o hese audiences ha e been iden i ied, and a o al o 261 speci ic ac o s ha e
been assigned and p io i ized ac oss di e en ca ego ies. In addi ion, gene al communica ion
channels we e de ined o hese ac o s based on he pu pose o he message, alongside speci ic
c isis communica ion s a egies, as well as bo h ex e nal and in e nal communica ion
s a egies.
This iden i ica ion allows o ganizing communica ion ac ions acco ding o he in e es s, le els
o in luence, and needs o each g oup, o ensu e he ele ance o messages and he
e ec i eness o hei dissemina ion. Addi ionally, linking hese audiences wi h he alliance’s
main ac i i ies acili a es mo e cohe en planning, e icien esou ce alloca ion, and g ea e
isibili y o he impac gene a ed.
Fo mo e in o ma ion, see Annex 3.
Wi h his app oach, wo main ca ego ies o s akeholde s ha e been de ined:
Ex e nal s akeholde s
They encompass indi iduals and en i ies ou side he UNITA s uc u e, bu who may bene i
om, be in luenced by, o be engaged wi h i s ac ions. These include:
1. Policy make s, and o he public s akeholde s.
2. Business communi y, associa i e s uc u es, and o he p i a e s akeholde s.
3. Associa ed pa ne s.
4. O he uni e si ies in he wo ld.
5. O he uni e si ies in Eu ope.
6. O he Eu opean alliances.
7. Academic s a ou side UNITA uni e si ies.
8. P ospec i e s uden s.
9. Ci izens.
10. Na ional and o eign media, jou nalis s, and opinion make s.
In e nal s akeholde s
They include hose ac i ely in ol ed in he de elopmen and implemen a ion o UNITA
ac i i ies:
1. Academic s a .
2. S uden s.
3. Adminis a i e s a .
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4. Task co-leade s.
5. Wo k Packages Task Teams.
Ac i i ies wi h s akeholde pa icipa ion
The main ac i i ies de eloped wi hin he amewo k o he p ojec , a ound which he
pa icipa ion o di e en g oups is o ganized, a e:
• Mobili y P og ams (In e nships / Vi ual mobili y).
• Ru al Mobili y.
• Cou ses / Blended In ensi e P og ammes (BIP).
• Resea ch Ac i i ies.
• Romance languages and in e comp ehension language cou ses.
• Geminae P og am.
• G een Sus ainabili y.
Tables 1 and 2 o his documen schema ically show he ela ionship be ween hese s akeholde
g oups (in e nal and ex e nal) and he ac i i ies desc ibed, se ing as a basis o planning
communica ion ac ions di ec ed a each o hem. These ma ices allow he iden i ica ion o
which g oups should be p io i ized, depending on hei powe and in e es /as shown in Figu e
2. P io iza ion F amewo k in Annex 3, o being in o med, in ol ed, o mobilized in each ype
o ac ion, ensu ing e ec i e communica ion ailo ed o he di e en audiences wi hin he
UNITA ecosys em.
Figu e 2. P io iza ion amewo k in Annex 3
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Figu e 3. Ex e nal S akeholde Engagemen Ma ix o UNITA Ac i i ies

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Figu e 4. In e nal S akeholde s Engagemen Ma ix o UNITA Ac i i ies
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4. UNITA’s s a egic ision o communica ion
This Communica ion Plan is si ua ed a a momen o ma u a ion o he UNITA p ojec as a
Eu opean uni e si y alliance. As he UNITA ecosys em consolida es, communica ion mus e ol e
om a suppo ing unc ion o a s a egic ole capable o p ojec ing he dis inc i e alue o he
UNITA model, s eng hening he sense o belonging, and posi ioning he alliance as a ele an
ac o be o e i s key audiences. To his end, he ollowing s a egic axes guide UNITA’s
communica ion ac ions h ough 2027.
S a egic Axis 1: Sha ed iden i y and sense o belonging
Building a s ong and ecognizable ins i u ional iden i y is a necessa y condi ion o consolida e
a cohesi e, engaged, and ac i e UNITA communi y. Communica ion plays a signi ican ole in
his p ocess, no only h ough he applica ion o a common isual iden i y bu also h ough
na a i es ha exp ess he alliance’s ounding alues, he di e si y o i s academic cul u es,
and i s commi men o he e i o y. This axis seeks o ein o ce he sense o belonging among
s uden s, academic and adminis a i e s a , and go e nance and wo king eams o he alliance
by de eloping a sha ed iden i y wi hou dilu ing he ichness o local con ex s.
S a egic Axis 2: Te i o ial p oximi y and public alue
UNITA is an alliance deeply oo ed in i s egions. E ec i e communica ion mus make isible
he eal con ibu ion o he p ojec o e i o ial de elopmen , social cohesion, and knowledge
ans e . This axis p omo es p oximi y campaigns led by each uni e si y, showcasing he human
impac o he p ojec h ough local s o ies, success cases, and pe sonal es imonies.
Addi ionally, i encou ages building sus ained ela ionships wi h media, egional au ho i ies,
businesses, and ci il socie y o consolida e he alliance’s public legi imacy beyond he
uni e si y en i onmen .
S a egic Axis 3: Ac i e pa icipa ion
UNITA’s communica ion mus go beyond me ely dissemina ing in o ma ion. I mus become a
ool o dialogue, ac i e lis ening, and eal in ol emen o he uni e si y communi y. This axis
p omo es pa icipa o y, emo ional, and mul i o ma communica ion, whe e s uden s, academic
and adminis a i e s a , go e nance eams and UNITA S uden Assembly a e ac i e agen s. This
in ol es boos ing he dissemina ion o pe sonal es imonies and in ol ing ac i e s uden s and
UNITA S uden Assembly as d i e s o he bond be ween he alliance and i s communi y, while
ensu ing communica ion is accessible, mul ilingual, and plu alis ic.
S a egic Axis 4: In e na ional posi ioning
UNITA aspi es o es ablish i sel as a ecognized ac o wi hin he Eu opean Highe Educa ion
A ea. To achie e his, he communica ion s a egy mus p ojec a cohe en , p o essional image
aligned wi h he isibili y s anda ds o he E asmus+ p og amme. This axis p omo es he
c ea ion o high-quali y mul ilingual con en , s eng hening he alliance’s digi al p esence, and
de eloping s a egic pa ne ships wi h o he Eu opean uni e si ies.
4.1. Connec ing he s a egic ision wi h he objec i es
As p e iously indica ed, hese ou s a egic axes cons i u e he long- e m ision guiding
UNITA’s communica ion un il 2027. Each axis exp esses a key dimension o he alliance’s
communica i e ma u i y: iden i y, e i o ial alue, pa icipa ion, and in e na ional
p ojec ion. Toge he , hey de ine whe e UNITA aims o go —a communica ion model ha is
cohe en , pa icipa o y, and ecognisable wi hin and beyond i s egions.
This ision o 2027 is ansla ed in o ac ionable goals and measu able esul s h ough he
s a egic objec i es, which a e desc ibed in Chap e 5. Each s a egic objec i e is nou ished by
se e al axes:
• Axes 1 and 3 p ima ily s eng hen in e nal cohesion and engagemen ;
• Axes 2 and 4 ein o ce ex e nal isibili y and e i o ial legi imacy.
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All ou axes also ope a e ans e sally ac oss he ac ions p esen ed in Sec ion 5.4, ensu ing
ha day- o-day communica ion ac i i ies emain ully aligned wi h UNITA’s long- e m ision
and s a egic objec i es.
To cla i y he logical s uc u e o UNITA’s Communica ion Plan, he ollowing able summa ises
he i e hie a chical le els linking he s a egic ision wi h i s ope a ional implemen a ion, as
u he de ailed in he nex chap e .
Table 4. Concep ual F amewo k o he Communica ion Plan
Le el
Func ion
Time ame
Vision
Desc ibes he des ina ion o
ul ima e aspi a ion (whe e
we wan o go)
Long e m (end o he
p ojec )
S a egic objec i es
Explain how ha ision is
ansla ed in o b oad and
assessable goals
Medium o long e m
Speci ic Objec i es
B eak down each s a egic
objec i e in o conc e e,
hema ic a eas o ocus
ha guide ope a ional
planning.
Medium e m
Ope a ional objec i es
T ansla e he s a egic
objec i es in o sho - o
medium- e m a ge s, wi h
clea imelines and
indica o s.
Sho o medium e m
Ac ions
Rep esen he p ac ical and
measu able execu ion o
he objec i es
Sho e m (annual)
5. Communica ion s a egy
UNITA’s communica ion s a egy aims o s eng hen he sense o belonging o he alliance,
encou age he ac i e pa icipa ion o s uden s as well as academic and adminis a i e s a ,
and highligh he impac o he UNITA model in he egions, among he gene al public and
ins i u ional s akeholde s. The elemen s ha make up his s a egy a e desc ibed below.
5.1. S a egic and speci ic objec i es
S a egic objec i es es ablish b oad ins i u ional communica ion goals, while speci ic
objec i es de ine and na ow down hose goals o acili a e hei implemen a ion and
e alua ion.
Table 5. B eakdown o S a egic and Speci ic Communica ion Objec i es
S a egic Objec i es
Speci ic Objec i es
1. Inc ease he no o ie y and isibili y o
he UNITA b and and i s mission, con ibu ing
o he espec i e p es ige among uni e si y
alliances.
1.1. Expand UNITA's digi al p esence and
s eng hen i s posi ioning on social media
h ough o ganic g ow h s a egies, con en
segmen a ion, and b and consis ency
ailo ed o each pla o m.
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S a egic Objec i es
Speci ic Objec i es
1.2. Inc ease UNITA's p esence in he media
h ough he planning o ins i u ional
campaigns aimed a gene a ing news
co e age and he egula dissemina ion o
p ess eleases.
1.3. Coo dina e he egula publica ion o
con en abou UNITA on he alliance
uni e si ies’ channels (e.g., websi es, social
media, and ins i u ional newsle e s).
1.4. Inc ease UNITA's isibili y in local
con ex s by pa icipa ing in ins i u ional
e en s a he uni e si ies and collabo a ing
wi h media ou le s in he egions whe e he
alliance ope a es.
1.5. Posi ion UNITA as a key playe in o ums,
e en s, and s a egic ne wo ks wi hin he
Eu opean Highe Educa ion A ea.
1.6. S eng hen UNITA's digi al p esence by
imp o ing sea ch engine posi ioning h ough
SEO and GEO echniques ha acili a e
access o con en o bo h in e nal and
ex e nal audiences.
1.7. De elop s a egic campaigns ha
highligh he impac o he esea ch hubs in
add essing majo cu en challenges and
emphasize hei con ibu ion o he
uni e si y model p omo ed by UNITA.
2. Communica e he ac i i ies, ac ions and
p ojec s wi hin he scope o i s mission,
disclosing he esul s ob ained wi h
anspa ency and cla i y.
2.1. Regula ly dissemina e clea and up- o-
da e in o ma ion on he p ojec 's p og ess,
o ganized ac i i ies, and he ou comes o he
esea ch hubs, using accessible channels and
o ma s ha a e unde s andable o di e en
a ge audiences.
2.2. De elop ou each ma e ials ha clea ly
explain he scien i ic, academic, and social
impac o UNITA's ini ia i es, ailo ing
messages o each speci ic audience.
2.3. Re lec UNITA's commi men o linguis ic
di e si y by p omo ing he use o Romance
languages in con en aimed a local
audiences and English o con en in ended
o in e na ional audiences.
3. Rein o ce he public's eeling o us in
he alliance h ough anspa ency
mechanisms, building close ela ionships and
pa ne ships be ween UNITA and he a ge
audience o ins i u ions ele an o i s
ac i i y.
3.1. De elop people-cen e ed na a i es
( es imonies, expe iences,
success s o ies) ha showcase he impac o
UNITA's ac i i ies in a ela able and angible
way.
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Table 8. Communica ion Ma ix
Websi e
LI
FB
IG
X
BSKY
YT
Newsle e
B ochu es
/ Lea le s
Me chandise
/ gi eaways
P ess eleases /
P ess con e .
UNITApedia
Email
Mee ings /
Webina s
Ex e nal s akeholde s
Policy make s and
o he public
s akeholde s
X
X
X
Business communi y,
associa i e s uc u es
and o he p i a e
s akeholde s
X
X
X
X
Associa ed pa ne s
X
X
X
X
X
X
X
X
X
X
X
X
O he uni e si ies in
he wo ld
X
X
X
X
X
X
X
X
X
X
X
X
X
O he uni e si ies in
Eu ope
X
X
X
X
X
X
X
X
X
X
X
X
X
O he Eu opean
alliances
X
X
X
X
X
X
X
X
X
X
X
X
X
Academic s a ou side
UNITA
X
X
X
X
X
X
X
X
X
P ospec i e s uden s
X
X
X
X
X
X
X
X
X
X
X
Ci izens
X
X
X
X
X
X
X
X
X
Media, opinion make s
X
X
X
X
X
X
X
X
X
X

D5.1- UNITA Mul ilingual Dissemina ion Plan
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In e nal s akeholde s
Academic s a
X
X
X
X
X
X
X
X
X
X
X
X
X
S uden s
X
X
X
X
X
X
X
X
X
X
X
Adminis a i e s a
X
X
X
X
X
X
X
X
X
X
X
X
X
Task co-leade s
X
X
X
X
X
X
X
X
X
X
X
X
X
WPs Task Teams
X
X
X
X
X
X
X
X
X
X
X
X
X
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5.4. Timeline o communica ion ac ions
The communica ion planning o UNITA, desc ibed below, is s uc u ed ac oss h ee ime ames
—sho , medium, and long e m— ollowing a p og essi e logic. Each phase includes ope a ional
objec i es accompanied by ac ions, an icipa ed isks, mi iga ion measu es, indica o s, and
e i iable a ge s, enabling a g adual and measu able implemen a ion o he communica ion
s a egy.
Figu e 5. Timeline o Communica ion Ac ions
Al hough his Communica ion Plan was de eloped in he hi d yea o he p ojec (Oc obe
2025), i also inco po a es he objec i es and ac ions implemen ed du ing he i s yea s. This
app oach allows o he sys ema isa ion o wha has al eady been achie ed, aligning i wi h he
s a egic goals and p o iding a cohe en basis o mid e m e alua ion. In his way, he Plan
o e s a comp ehensi e o e iew o he communica ion s a egy, linking pas ac ions wi h
u u e de elopmen .
As p e iously explained, building on he s a egic and speci ic objec i es de ined in he p e ious
sec ion, he ope a ional objec i es ansla e hem in o conc e e, ime-bound ac ions. While
he s a egic amewo k de ines wha UNITA aims o achie e by 2027, he ope a ional
objec i es de e mine how and when hose goals will be implemen ed h ough annual o phased
ac ions, ensu ing ha he alliance’s communica ion e ol es cohe en ly om ision o p ac ice.
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Sho e m (Yea 1: 2025)
Table 9. Alignmen o Sho -Te m Ac ions (Yea 1: 2025) wi h S a egic Axes, Objec i es, and P io i ies
Ac ions
S a egic axes
Speci ic objec i es
Ope a ional objec i e
P io i y
1. Upda e and de elop UNITA’s ins i u ional communica ion ki , including
g aphic elemen s and edi o ial guidelines, wi h clea usage ins uc ions and
pe iodic moni o ing o i s applica ion ac oss a ious channels.
1 and 3
3 (3.3) and 4 (4.1,
4.2, 4.3, 4.4)
Design and implemen
a common model o
ins i u ional
communica ion o he
alliance, ensu ing
isual, edi o ial, and
unc ional cohe ence
ac oss all channels and
laying he ounda ion
o s eng hening he
sense o belonging o
UNITA wi hin
uni e si y
communi ies.
High
2. Es ablish a basic edi o ial plan ha de ines he equency, key con en ,
and hema ic dis ibu ion ac oss alliance channels (newsle e , social media,
websi e).
1 and 3
1 (1.3), 4 (4.2) and
5 (5.1)
High
3. Coo dina e wi h uni e si y communica ion o ices o dissemina e con en
planned in he sha ed edi o ial calenda (p ess eleases, e en s, and
campaigns) h ough local and egional media.
1 and 3
1 (1.2, 1.3)
Medium
4. De ine basic c i e ia o include Romance language e sions alongside
English as a ehicula language in ins i u ional con en , whene e easible.
1 and 4
2 (2.3) and 4 (4.2)
High
5. P omo e he sys ema ic use o o icial hash ags and UNITA agging in social
media pos s h ough he c ea ion o a bes p ac ices guide and i s
dissemina ion among s uden s and s a .
1 and 2
1 (1.1), 3 (3.1) and
4 (4.2)
Medium
6. Dissemina e he p ojec ’s ini ial ini ia i es on bo h UNITA’s channels and
hose o each uni e si y using sha ed messages adap ed o he local con ex .
2
1 (1.2, 1.3), 2 (2.1)
and 3 (3.1, 3.3)
High
7. Encou age communica ion collabo a ion among alliance uni e si ies
h ough c oss-p omo ion o ac i i ies and key messages.
1 and 2
1 (1.1, 1.3)
Medium
8. De ine basic communica ion wo k lows be ween go e nance eams, wo k
packages, and communica ion o ice s, assigning con ac poin s and se ing
up egula in o ma ion exchange ou ines.
3
5 (5.1)
High
9. Design and de elop a basic ins i u ional communica ion e alua ion
amewo k wi h indica o s and publish he i s moni o ing esul s in a
biannual epo .
3
5 (5.6)
High
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Table 10. Risk Mi iga ion F amewo k and Moni o ing Indica o s o Sho -Te m
Implemen a ion (Yea 1: 2025)
Risks
Mi iga ion Measu es
• Lack o ac i e engagemen om s uden s
and s a in UNITA’s communica ion
ac i i ies, e lec ed in beha iou s such as
limi ed in e ac ion on social media and low
usage o alliance- ela ed hash ags o ags in
ele an pos s.
• Apply gami ica ion s a egies (such as
challenges and gi eaways) in campaigns
aimed a s imula ing pa icipa ion and
dissemina ion.
• Sha e a ac i e and easy- o-sha e mic o-
con en (e.g., Ins ag am s o ies) adap ed o
he pla o ms p e e ed by s uden s.
• Low numbe o subsc ibe s on o icial
channels (newsle e , social media).
• P omo e subsc ip ion o channels a
uni e si y e en s and ins i u ional pla o ms.
• In eg a e isible subsc ip ion bu ons in
digi al ma e ials and o ms.
• Inconsis en use o he ins i u ional
communica ion ki ( empla es, logo,
ypog aphy, slogan, boile pla e, e c.).
• Es ablish manda o y guidelines o he use
o he communica ion ki .
• Schedule aining sessions on ins i u ional
iden i y o communica ion o ice s.
• Une en in ol emen o alliance uni e si ies
in communica ion ac i i ies.
• Ag ee on common minimum pa icipa ion
s anda ds.
• C ea e a con ibu ion acking sys em, wi h
in e nal p og ess epo s and egula
coo dina ion mee ings.
Indica o s8
Ta ge s and Ve i ica ion Sou ces
• Numbe o UNITA newsle e s sen .
• A leas 6 newsle e s pe yea .
• Mailchimp egis a ion.
• Numbe o coo dina ed pos s pe week on
ins i u ional social media accoun s.
• Minimum o 2 pos s pe week pe channel.
• Social media ac i i y epo .
• Pe cen age o uni e si ies pa icipa ing in
he planned join edi o ial asks.
• A leas 80% pa icipa ion by he end o he
yea .
• Sha ed edi o ial calenda .
• Comple ion o he i s in e nal e alua ion
epo on ins i u ional communica ion.
• Deli e ed be o e mon h 12.
• Documen sha ed on Da aCloud, based on
da a collec ed h oughou he analysed
pe iod.
8
Ac ion Execu ion Indica o s (AEI). Measu e whe he he planned ac i i ies ha e been e ec i ely
implemen ed. They a e linked o ope a ional objec i es and ac ions, wi h an annual ime ho izon.
D5.1- UNITA Mul ilingual Dissemina ion Plan
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Medium e m (Yea 2: 2026)
Table 11. Alignmen o Medium-Te m Ac ions (Yea 2: 2026) wi h S a egic Axes, Objec i es, and P io i ies
Ac ions
S a egic axes
Speci ic objec i es
Ope a ional objec i e
P io i y
1. De elopmen and dissemina ion o ins i u ional communica ion campaigns
among he alliance uni e si ies, ocused on he p ojec ’s mos signi ican
miles ones, using a common na a i e, sha ed isual empla es, and join
edi o ial planning and dissemina ion calenda s.
1 and 2
1 (1.1, 1.2, 1.3), 2
(2.1, 2.3), 3 (3.3)
and 5 (5.5)
Build an ins i u ional
posi ioning o UNITA
as a uni e si y alliance
h ough i s p esence in
media ou le s, digi al
spaces, and academic
o ums, wi h a
p og essi e p ojec ion
o i s b and among
bo h in e nal and
ex e nal audiences.
High
2. Dissemina ion o campaigns cen ed on eal es imonials and pe sonal
expe iences o s uden s and s a pa icipa ing in UNITA ac i i ies ha
highligh he human dimension o he p ojec and ein o ce i s di e se iden i y
o p omo e emo ional iden i ica ion wi h he alliance.
3
1 (1.1, 1.7), 3 (3.1,
3.3) and 5 (5.5)
High
3. C ea ion o in o ma i e ma e ials ha clea ly and accessibly explain he
concep s, ini ia i es, and expec ed esul s o UNITA aimed a a non-specialis
audience, wi h e sions in English and Romance languages, o dissemina ion
h ough social media, he websi e, and ins i u ional alliance e en s, as well as
h ough uni e si y channels.
3 and 4
1 (1.1, 1.3), 2 (2.2,
2.3), 3 (3.3) and 5
(5.5)
High
4. Coo dina ed sending o UNITA p ess eleases, in collabo a ion wi h he
alliance uni e si ies, o dissemina ion in local, egional, and specialized
media, ollowing he planned calenda .
1 and 2
1 (1.1, 1.2, 1.3), 2
(2.1, 2.2, 2.3) and 3
(3.3)
Medium-
high
5. P epa a ion o a web bes p ac ices manual, including a basic SEO and GEO
posi ioning s a egy.
2 and 4
1 (1.6)
High
6. Launch o speci ic campaigns o s uden s based on pa icipa o y dynamics
on social media, wi h digi al challenges, sho ideos, su eys, o pe sonal
pos s, and incen i es o use common hash ags ha encou age sha ing con en .
3
1 (1.1), 3 (3.1, 3.3)
and 5 (5.3)
High
7. C ea e a s uc u ed liaison g oup be ween TT5.1 and he S uden Assembly
o co-design communica ion campaigns, collec eedback, and iden i y
eme ging s uden communica ion needs.
3
5 (5.1, 5.5)-
High

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Ac ions
S a egic axes
Speci ic objec i es
Ope a ional objec i e
P io i y
8. Dissemina ion o p ac ical in o ma ion (e.g., calls, oppo uni ies, cou ses,
e c.) among he di e en uni e si y g oups (s uden s and academic and
adminis a i e s a ).
1
1 (1.1), 3 (3.3) and
5 (5.5)
Medium
9. C ea ion o a speci ic communica ion campaign ocused on showcasing he
alue and con ibu ion o UNITA esea ch hubs in add essing majo cu en
challenges (such as sus ainabili y, social inclusion, o digi al ansi ion)
consis en wi h he alliance’s alues.
2 and 4
1 (1.1, 1.2, 1.3,
1.4, 1.7) and 3 (3.3)
High
10. Selec ion o UNITA s uden ambassado s and suppo so hey can ac as
o ganic p omo e s o he p ojec in hei i ual and uni e si y en i onmen s.
3
3 (3.1) and 5 (5.3)
High
11. Enhancemen o UNITA’s isibili y a ele an ins i u ional e en s
o ganized by he uni e si ies (e.g., welcome ce emonies, academic e en s,
open days) h ough p esen a ions, isual ma e ials, and ac i e p esence o
p ojec ep esen a i es.
1
1 (1.4), 3 (3.1, 3.3)
and 5 (5.5)
Medium
12. Iden i ica ion and p io i iza ion o e en s and ne wo ks o he Eu opean
Highe Educa ion A ea whe e UNITA can p og essi ely and ealis ically
s eng hen i s isibili y in o de o ocus e o s on well-p epa ed ins i u ional
pa icipa ion.
4
1 (1.5) and 3 (3.3)
High
13. De elopmen o UNITA’s ins i u ional p esence in ele an p o essional and
academic digi al communi ies (such as LinkedIn hema ic g oups, ne wo ks
associa ed wi h Eu opean alliances, o sec o al pla o ms) h ough a planned
publica ion s a egy adap ed o hose en i onmen s.
4
1 (1.1, 1.5) and 3
(3.3)
Medium-
high
14. Seeking communica i e collabo a ions wi h o he Eu opean uni e si y
alliances, o ien ed owa d sha ed campaigns, mu ual men ions, o join
p oduc ion o digi al con en (e.g., sha ed in e iews, hema ic a icles, join
opinion pieces, o ideos).
4
1 (1.1, 1.5) and 3
(3.3)
Medium
15. Design and implemen a ion o dialogue mechanisms wi h key ac o s in he
ins i u ional and social en i onmen o he alliance ( egional au ho i ies, hi d
sec o en i ies, business communi y, and media) h ough pe iodic newsle e s
2
1 (1.4) and 3 (3.2,
3.3)
High
D5.1- UNITA Mul ilingual Dissemina ion Plan
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Ac ions
S a egic axes
Speci ic objec i es
Ope a ional objec i e
P io i y
and in i a ions o UNITA e en s, in o ma ional sessions, o pa icipa o y
mee ings.
16. P epa a ion o a p o ocol egula ing he use o a i icial in elligence ools,
including p inciples o anspa en use, ecommenda ions on aes he ic and
g aphic cohe ence c i e ia aligned wi h UNITA’s iden i y, e hical
conside a ions, pe mi ed and p ohibi ed uses, and mechanisms o p o ocol
e iew and upda ing.
1
4 (4.1, 4.4)
Medium
17. Es ablishmen o he communica ion o ice s’ ne wo k wi h he Geminae
P og am uni e si ies by iden i ying esponsible people and c ea ing
coo dina ion channels ha allow in eg a ing hei ac ions in o UNITA’s global
communica ion.
1 and 4
1 (1.1) and 5 (5.2)
High
18. De elopmen o he digi al pla o m UNITApedia as an in e nal
communica ion ool o hose wo king in he alliance o cen alize ele an
in o ma ion and s a egic documen s.
1 and 3
5 (5.4)
High
19. Re iew and adjus men o he ins i u ional communica ion e alua ion
amewo k o ensu e edi o ial cohe ence and compliance wi h he
communica ion ac ions calenda .
1
5 (5.6)
High
D5.1- UNITA Mul ilingual Dissemina ion Plan
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Table 12. Risk Mi iga ion F amewo k and Moni o ing Indica o s o Medium-Te m
Implemen a ion (Yea 2: 2026)
Risks
Mi iga ion Measu es
• S agna ion o limi ed g ow h in each and
in e ac ion on digi al channels due o lack o
enewal in o ma s and messages, limi ed
hema ic di e si y, o disconnec ion wi h he
in e es s o new audiences.
• Design segmen ed campaigns a ge ing
speci ic audiences wi h messages adap ed o
each p o ile.
• Pe iodically enew communica ion o ma s
and s yles.
• Connec messages wi h pe sonal
expe iences and he pe sonal, academic, and
social bene i s p o ided by UNITA.
• Assign he social media subg oup o moni o
digi al ends ( eels, sho - o m s o y elling,
gene a i e AI, e c.).
• Une en implemen a ion o campaigns
among he alliance uni e si ies.
• S eng hen coo dina ion o edi o ial
calenda s among uni e si ies o ensu e
ha monious and con inuous dissemina ion.
• Documen eplicable bes p ac ices.
• Communica ion a igue among in e nal
audiences (s uden s, academic, and
adminis a i e s a ).
• Inco po a e emo ional con en and
au hen ic es imonials.
• Adap con en and o ma s o he digi al
habi s o young audiences, using
app oachable language and cu en cul u al
e e ences
• Di icul ies in secu ing pa icipan s o
es imonial campaigns.
• In ol e s uden ambassado s, o s uden s
wi h high social media isibili y o
ins i u ional esponsibili ies (e.g., membe s
o he UNITA S uden Assembly).
• Reques s uden pa icipa ion a s a egic
momen s such as he s a and end o
mobili y s ays.
• Tu no e o communica ion s a wi h isk
o loss o con inui y and ins i u ional
knowledge.
• Documen key p ocesses and decisions.
• Keep upda ed he con ac di ec o y o
alliance membe s ela ed o communica ion.
• Es ablish a welcome p o ocol o new
membe s.
• O ganize quick onboa ding aining sessions
o new hi es.
• C ea e an a chi e o bes p ac ices and
communica ion lea nings accessible o all
uni e si ies.
• Weak p esence o UNITA in ex e nal media.
• C ea e a da abase o p io i y media ou le s.
• Es ablish p oac i e ela ionships wi h hose
media iden i ied as p io i y.
• In i e jou nalis s o UNITA e en s.
• Gene a e impac ul e i o ial in o ma ion
con en , wi h es imonials, da a, and
signi ican esul s p esen ed in a egional
con ex .
• Low public isibili y ou side he uni e si y
en i onmen .
• Main ain con inuous pa icipa ion in
Eu opean uni e si y ne wo ks.
• Es ablish collabo a ion wi h local and
D5.1- UNITA Mul ilingual Dissemina ion Plan
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egional media.
• De elop accessible and a ac i e
ou each ma e ials o he gene al public.
• P omo e collabo a ions wi h social,
cul u al, and educa ional en i ies in he
en i onmen .
• Ensu e ac i e UNITA p esence in ele an
public e en s, ai s, and con e ences
(educa ional, Eu opean, cul u al) o
inc ease exposu e be o e au ho i ies and
ci izens.
• Lack o egula moni o ing o he impac o
communica ion ac ions.
• Assign ollow-up o ice s a each uni e si y.
• Conduc qua e ly e iews.
• Delays in launching UNITApedia as an
in e nal communica ion channel.
• Es ablish minimum phases o
implemen a ion.
Indica o s
Ta ge s and sou ces o e i ica ion
• Numbe o coo dina ed hema ic campaigns
launched by UNITA and join ly dissemina ed.
• A leas 2 hema ic campaigns annually,
dissemina ed by a leas 5 uni e si ies.
• Coo dina ion iles om TT5.1, sha ed
ma e ials eposi o y, sc eensho s o
publica ions, and links o websi es/social
media.
• Numbe o isibili y campaigns launched
ea u ing eal es imonials and expe iences.
• A leas 2 campaigns pe yea .
• Campaign a chi e.
• Pe cen age o alliance uni e si ies
pa icipa ing in he campaign abou s uden
mobili y expe iences and o he s uden -
ela ed opics.
• Ac i e pa icipa ion o a leas 70% o
alliance uni e si ies.
• Pa icipa ion epo s om TT5.1 and
collec ion o publica ion links.
• Numbe o s uden s selec ed as UNITA
ambassado s.
• A leas 15 s uden s in ol ed in his
ini ia i e.
• Lis s and moni o ing, sc eensho s o pos s,
and social media in e ac ions.
• Numbe o publica ions abou UNITA in
ex e nal media.
• A leas 10 publica ions (news, a icles,
in e iews) in ex e nal media.
• P ess clippings, links o digi al media, and
clipping da abases.
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• Numbe o in e nal e en s
o ganized by pa ne uni e si ies
whe e UNITA is p esen ed
2026 (Yea 2)
Numbe o coo dina ed
hema ic campaigns
launched and join ly
dissemina ed
• Numbe o pos s on Ins ag am
• Numbe o ideos on YouTube
and/o Ins ag am eels
• Numbe o isi s o he UNITA
main websi e page
• Numbe o p ess eleases issued
• Qua e ly g ow h a e in social
media ollowe s and newsle e
subsc ip ions
In e nal /
Ex e nal
1. Inc ease he
no o ie y and
isibili y
2. Communica e he
ac i i ies, ac ions
and p ojec s
Numbe o isibili y
campaigns launched
ea u ing eal es imonials
and expe iences
• Numbe o p ess eleases issued
• Numbe o news i ems
published on he UNITA websi e
• Numbe o ideos on YouTube
and/o Ins ag am eels
• Numbe o pos s on Ins ag am
• Numbe o isi s o he UNITA
main websi e page
• Qua e ly g ow h a e in social
media ollowe s and newsle e
subsc ip ions
In e nal /
Ex e nal
1. Inc ease he
no o ie y and
isibili y
2. Communica e he
ac i i ies, ac ions
and p ojec s
Pe cen age o alliance
uni e si ies pa icipa ing in
he campaign abou s uden
mobili y expe iences and
o he s uden - ela ed opics
• Pe cen age o pa ne s ha ing
ha monised he UNITA co po a e
iden i y ma ks in hei o icial
communica ion
• Numbe o news i ems
published on he UNITA websi e
• Numbe o p ess eleases issued
• Qua e ly g ow h a e in social
media ollowe s and newsle e
subsc ip ions
Ex e nal /
In e nal
1. Inc ease he
no o ie y and
isibili y 4.
S anda dise UNITA's
image
4. S anda dise
UNITA's image
Numbe o s uden s selec ed
as UNITA ambassado s
• Qua e ly g ow h a e in social
media ollowe s and newsle e
subsc ip ions
• Numbe o ex e nal e en s wi h
ins i u ional pa icipa ion o
UNITA o i s ep esen a i es
• Numbe o in e nal e en s
o ganized by pa ne uni e si ies
whe e UNITA is p esen ed
Ex e nal /
In e nal
1. Inc ease he
no o ie y and
isibili y
3. Rein o ce he
public's eeling o
us
5. S eng hen he
mechanisms o
in e nal
communica ion
Numbe o publica ions
abou UNITA in ex e nal
media
• Numbe o p ess eleases issued
• Inc ease in a ic o he UNITA
websi e
• Numbe o ex e nal e en s wi h
ins i u ional pa icipa ion o
UNITA o i s ep esen a i es
In e nal /
Ex e nal
2. Communica e he
ac i i ies, ac ions
and p ojec s
3. Rein o ce he
public's eeling o
us
2027 (Yea 3)
Numbe o s o ies published
in he “impac s o ies”
eposi o y
• Numbe o news i ems
published on he UNITA websi e
• Numbe o ideos on YouTube
Ex e nal /
In e nal
1. Inc ease he
no o ie y and
isibili y

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6. Ins i u ional iden i y
The ins i u ional iden i y o UNITA helps p ojec a ecognizable image aligned wi h he alliance’s alues. This
chap e p esen s he elemen s ha make up his iden i y.
6.1. B and na a i e
a. Slogan
The UNITA slogan (“Climb you Fu u e”) is one o he mos isible exp essions o i s ins i u ional na a i e.
This slogan symbolically summa izes he ans o ma i e oca ion o he alliance, as i e okes bo h i s
connec ion o he moun ainous en i onmen (Uni e si as Mon ium) and i s commi men o he academic,
social, and pe sonal p og ess o s uden s as well as academic and adminis a i e s a .
To ensu e a cohe en communica i e iden i y ac oss all dissemina ion ma e ials, i is ecommended o
main ain he use o he slogan “Climb you Fu u e” in g aphic campaigns, p esen a ions, ins i u ional
documen s, and digi al channels, accompanied by he o icial logo when app op ia e.
and/o Ins ag am eels
• Numbe o iews o ideos
published on YouTube
• Numbe o isi s o he UNITA
main websi e page
Numbe o
en i ies/indi iduals awa ded
in he annual ecogni ion
ini ia i e
• Numbe o news i ems
published on he UNITA websi e
• Numbe o p ess eleases issued
• Qua e ly g ow h a e in social
media ollowe s and newsle e
subsc ip ions
In e nal /
Ex e nal
1. Inc ease he
no o ie y and
isibili y
2. Communica e he
ac i i ies, ac ions
and p ojec s
3. Rein o ce he
public's eeling o
us
Numbe o s uden
ambassado s highligh ed in
he inal isibili y campaign
• Numbe o pos s on Ins ag am
• Numbe o ideos on YouTube
and/o Ins ag am eels
• Numbe o iews o ideos
published on YouTube
• Qua e ly g ow h a e in social
media ollowe s and newsle e
subsc ip ions
• Numbe o ex e nal e en s wi h
ins i u ional pa icipa ion o
UNITA o i s ep esen a i es
• Numbe o in e nal e en s
o ganized by pa ne uni e si ies
whe e UNITA is p esen ed
In e nal /
Ex e nal
1. Inc ease he
no o ie y and
isibili y
3. Rein o ce he
public's eeling o
us
5. S eng hen he
mechanisms o
in e nal
communica ion
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Figu e 6. UNITA Visual Iden i y: Logo and Slogan “Climb you u u e!”
b. Language
UNITA’s Communica ion Plan language s a egy combines wo complemen a y app oaches: p omo ing
Romance languages as a hallma k o he alliance’s iden i y and using English as he ehicula language o
in e na ional p ojec ion and in e nal coo dina ion.
Use o Romance Languages
In line wi h UNITA’s ounding alues, he Communica ion Plan encou ages he p esence o Romance languages
in con en aimed a in e nal audiences and local communi ies. These languages a e especially used o :
• Local adap a ion o campaigns, g aphic ma e ials, and ideos.
• Uni e si y campaigns wi h e i o ial and human impac .
• P oduc ion o ou each and awa eness ma e ials o s uden s and academic and esea ch s a o each
uni e si y.
Linguis ic mu ual in e comp ehension among Romance languages is alued as a p ac ical ool o ein o ce a
common iden i y, acili a e inclusion, and en ich e e yday communica ion wi hin he alliance.
Use o English
English is used as a unc ional language o :
• Ins i u ional communica ion on social media and he web, especially o con en wi h an in e na ional
oca ion o in ended o audiences ex e nal o he alliance.
• P epa a ion o s a egic documen s, deli e ables, and o icial ma e ials add essed o he Eu opean
Commission.
• In e uni e si y coo dina ion, mee ings o Task Team 5.1, and he ansna ional wo k o echnical
g oups.
c. Boile pla e
In news, a icles, o p ess eleases abou UNITA ac i i ies, i is ecommended o include a he end a common,
ag eed-upon desc ip ion o wha UNITA is. The p oposed ex is as ollows:
UNITA is an alliance o wel e highe educa ion ins i u ions in se en coun ies o a ious sizes and
backg ounds, comp ising app oxima ely 250,000 s uden s and 22,000 membe s. F om wes o eas :
Uni e sidade de Bei a In e io and Ins i u o Poli écnico da Gua da in Po ugal, Uni e sidad Pública de
Na a a and Uni e sidad de Za agoza in Spain, Uni e si é de Pau e des Pays de l’Adou and Uni e si é
Sa oie Mon Blanc in F ance, Uni e si à di To ino and Uni e si à degli S udi di B escia in I aly,
Uni e si a ea de Ves din Timisoa a and Uni e si a ea T ansil ania B aso in Romania, Hau e Ecole
Spécialisée de Suisse Occiden ale in Swi ze land and Yu iy Fedko ych Che ni si Na ional Uni e si y in
Uk aine. In addi ion o he highe educa ion ins i u ions, he legal en i y UNITA GEIE ac s as ull pa ne .
These uni e si ies sha e a commonali y in hei loca ion in u al and/o c oss-bo de a eas, as well as
he use o Romance languages as academic languages, wi h he excep ion o he Uk ainian pa ne . The
alliance p omo es mobili y and esea ch p ojec s among he membe uni e si ies.
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6.2. Visual iden i y
To ein o ce he cohe ence and ecogni ion o he UNITA b and, Task Team 5.1 has de eloped a common
isual iden i y guide (Annex 4). This documen es ablishes he g aphic s anda ds o he use o he logo,
co po a e colou s, ypog aphy, and basic isual elemen s, as well as hei applica ions in ins i u ional
s a ione y and p omo ional ma e ials.
7. Resou ces
7.1. Human esou ces
a. Gene al eam s uc u e
The communica ion ac i i ies o UNITA a e coo dina ed and ca ied ou by Task Team 5.1, a ans e sal g oup
ha connec s wi h he es o he alliance’s wo k packages. The communica ion eam wo ks unde a model
o sha ed esponsibili y, wi h decision-making dis ibu ed among he g oup, in dialogue wi h he
communica ion o ice s o each uni e si y.
TT 5.1 wo ks on h ee le els:
1. S a egic coo dina ion and supe ision:
• Join ly led by UBI and UPNA.
• Responsible o de ining p io i ies, dis ibu ing asks, ensu ing na a i e and isual cohe ence,
coo dina ing he moni o ing o objec i es, indica o s, and planned schedules, and main aining luid
communica ion wi h go e nance bodies.
2. Decen alized ope a ional ne wo k:
• Composed o p ojec communica ion o ice s a each uni e si y, in eg a ed wi hin hei espec i e
UNITA o ices.
• Ac s as he poin o con ac be ween coo dina ion and each uni e si y, adap ing messages o local
con ex s, de eloping communica ion ac ions, and ensu ing wo-way communica ion low be ween
coo dina ion and each uni e si y’s communica ion eams.
3. Specialized p o iles:
• Assigned acco ding o eam skills, co e ing a eas such as social media managemen , g aphic design,
con en p oduc ion, and web edi ing.
• The e is also a sub-g oup wi hin TT 5.1 dedica ed o social media.
This s uc u e is planned o be complemen ed by h ee addi ional ne wo ks o s eng hen communica ion:
• The Geminae ne wo k o communica ion o ice s.
• The s uden ambassado p og am.
• The UNITA S uden Assembly.
Besides Task Team 5.1, UNITA’s communica ion ac ions in ol e o he alliance eams depending on he a ge
audiences and message na u e. Ins i u ional communica ion se ices o he uni e si ies, he leade ship eam,
and wo k package leade s may ake on asks ela ed o message deli e y, coo dina ion wi h ex e nal
s akeholde s, o specialized communica ion. This expanded s uc u e is de ailed in he s a egic audience
analysis in Chap e 5.
Mo eo e , UNITA collabo a es in FOREUFORALL, a amewo k p ojec unded by he Eu opean Commission
ha b ings oge he all Eu opean uni e si y alliances o s eng hen coope a ion, sha e good p ac ices, and
a icula e a common oice in he Eu opean Highe Educa ion A ea. In his con ex , TT 5.1 is pa o he
p ojec ’s communica ion g oup (called FOREU Comms), which se es as a ans e sal collabo a ion space o
sha e good p ac ices, de elop syne gies in communica ion campaigns, and align wi h he o e all conso ium’s
dissemina ion e o s.
b. Main unc ions
The communica ion eam’s unc ions a e o ganized a ound he ollowing a eas:
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• P oduc ion and edi ing o mul ilingual con en o in e nal and ex e nal channels.
• Managemen and ac i a ion o social media.
• Edi ing and upda ing o he ins i u ional websi e.
• Planning and execu ion o join campaigns.
• Suppo in communica ion o ins i u ional e en s.
• Design and adap a ion o g aphic and audio isual ma e ials.
• Moni o ing and analysis o communica ion indica o s.
• T aining and ad ising o he alliance eams on image and ins i u ional communica ion.
• S eng hening he link be ween he alliance and i s uni e si y communi ies.
• Pa icipa ion in he FOREU4ALL communica ion hema ic g oup.
These unc ions may be ca ied ou by ope a ional sub-g oups o dis ibu ed acco ding o he capabili ies o
each uni e si y.
7.2. Economic esou ces
UNITA’s communica ion has a speci ic budge amoun ing o €200,000, sou ced om Eu opean unds alloca ed
o he alliance unde he E asmus+ p og am and managed h ough he join p ojec budge . In addi ion o
his speci ic alloca ion, UNITA’s communica ion ac i i ies a e complemen ed by he human, echnical, and
budge a y esou ces a ailable wi hin he communica ion se ices o he uni e si ies ha make up he
alliance. This complemen a y con ibu ion, no e lec ed in he p ojec ’s cen al budge , is essen ial o
ensu e he e ec i eness and each o UNITA’s communica ion s a egy.
The alliance’s own inancial esou ces dedica ed o communica ion a e dis ibu ed in o wo main budge
i ems:
• Communica ion and ex e nal dissemina ion se ices: €20,000. This is o con ac ing p o essional
se ices aimed a p oducing b ochu es, pos e s and lye s, edi o ial ma e ials, in og aphics and isual
ma e ials, ins i u ional and p omo ional ideos, media ad e ising, and sponso ed epo s.
• Visibili y ac ions and ins i u ional me chandising (gi eaways): €180,000.
Addi ionally, he uni e si ies con ibu e in-kind by p oducing con en o dissemina ion h ough hei own
ins i u ional channels.
7.3. Technical esou ces
TT 5.1 elies on a se o digi al ools and collabo a i e pla o ms ha enable he de elopmen , dissemina ion,
and e alua ion o con en .
The main a ailable echnical esou ces a e:
• Ins i u ional websi e: h ps://uni -uni a.eu
• CMS (Con en Managemen Sys em): web con en manage .
• O icial social media accoun s: Ins ag am, Facebook, LinkedIn, YouTube, X, and Bluesky.
• Can a: g aphic design ool.
• Mailchimp: pla o m o c ea ing and sending newsle e s.
• UNITApedia: UNITA’s in e nal communica ion ool.
• Da aCloud: sha ed s o age and collabo a i e wo kspace o he alliance.
• So wa e o moni o ing social media and he websi e.
8. C isis communica ion
Managing communica ion in c isis si ua ions is essen ial in a ansna ional alliance like UNITA, cha ac e ized
by ins i u ional, linguis ic, and cul u al di e si y. This chap e desc ibes how o espond in a coo dina ed and
agile manne o po en ial c i ical scena ios.
8.1. De ini ion o communica ion c isis
A communica ion c isis is unde s ood as any si ua ion ha :
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• Nega i ely a ec s UNITA’s epu a ion, unc ioning, o in e nal cohesion.
• Poses a isk o misin o ma ion o loss o us among i s audiences.
• Requi es a apid, con olled, and consensual esponse om he alliance.
8.2. Possible ypes o c ises
Wi hin he alliance con ex , he ollowing c isis ypes can be iden i ied:
• Digi al c isis: cybe a acks, ins i u ional iden i y he , da a leaks, and i al disin o ma ion
campaigns.
• Repu a ional c isis: epu a ional a acks on social media, dissemina ion o nega i e in o ma ion
linked o indi iduals, decisions, o ac ions o he alliance o any uni e si y ha a ec he whole
g oup, and con lic i e s a emen s o scandals in ol ing membe s o he alliance ha impac he
en i e g oup.
• Ins i u ional c isis: in e nal disag eemen s, o ganiza ional blockages, isible lack o coo dina ion, o
con lic s among pa ne s ha become public.
• Ope a ional c isis: unexpec ed cancella ions o key e en s, signi ican e o s in ac i i y execu ion,
and majo ailu es in public communica ion o calls o announcemen s.
• Social o poli ical c isis: p o es s o c ises a ec ing he alliance’s uni e si ies ha endange he
alliance’s epu a ion.
8.3. Guiding p inciples o he communica ion esponse
In a c isis si ua ion, UNITA’s communica ion mus be guided by he ollowing p inciples:
• T anspa ency: P o ide u h ul and e i ied in o ma ion wi hou hiding ele an ac s.
• Agili y: Ac quickly and decisi ely o a oid in o ma ion gaps.
• Cohe ence: Main ain a uni ied message line among all uni e si ies.
• P opo ionali y: Adjus one and con en o he ac ual scope o he inciden .
• Ins i u ional esponsibili y: Admi mis akes i app op ia e, in o m abou co ec i e measu es, and
p o ec he alliance’s collec i e image.
8.4. Ope a ional esponse s uc u e
To ensu e an e ec i e and coo dina ed esponse, he ollowing c isis managemen s uc u e is es ablished:
• UNITA C isis Communica ion Team: ac i a es he p o ocol and coo dina es he esponse.
• Poli ical Decision Boa d (composed o ep esen a i es o UNITA’s go e nance bodies): Du ing majo
c ises, he Poli ical Decision Boa d alida es s a egic decisions, app o es o icial posi ions, sanc ions
public s a emen s when necessa y, and ensu es alignmen wi h he alliance’s alues and poli ical
amewo k. Fo o he ypes o c ises, i is egula ly in o med o hei de elopmen .
• TT 5.1: esponsible o d a ing messages, de ining communica ion channels, ac i a ing
spokespeople, coo dina ing uni e si ies, and moni o ing he case.
• Ins i u ional Spokespe sons: only designa ed indi iduals will issue public s a emen s on behal o he
alliance.
• Communica ion o ice s o each uni e si y: adap messages o hei local con ex s and channel
in o ma ion o hei audiences.
8.5. Basic p ocedu e o ac ion
The ollowing ou line shows he basic s eps o ollow in a communica ion c isis si ua ion:
1. Inciden de ec ion: Any UNITA membe can ale abou a possible c isis h ough in e nal channels.
2. Case e alua ion: The c isis communica ion eam analyses he po en ial impac and decides whe he
o ac i a e he p o ocol.
3. Ac i a ion o TT 5.1: The c isis communica ion eam con enes TT 5.1 o de elop he immedia e
ac ion plan.
4. P epa a ion o ini ial message: A i s consensual and mul ilingual s a emen o communiqué is
d a ed.
5. Dissemina ion h ough o icial channels: Websi e, social media, ins i u ional email, o p ess eleases,
depending on he case.

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6. Moni o ing and e alua ion: Media and social media moni o ing, impac analysis, and message
adap a ion i necessa y.
7. Closu e and lessons lea ned: Communica e he end o he c isis o di e en audiences, p epa e an
in e nal epo o e alua e he managemen , and upda e p o ocols.
This p ocedu e is de ailed u he in he C isis Communica ion Ac ion Plan, included as Annex 2 o his
documen .
9. Discussion o he inal ou come
The Communica ion Plan ully mee s he objec i es de ined in he Desc ip ion o Ac ion (DoA) o Wo k
Package 5, speci ically ega ding he es ablishmen o a communica ion s a egy o he Alliance. No majo
de ia ions om he DoA objec i es we e obse ed.
As a esul , he inal ou come is ully aligned wi h he Alliance’s s a egic p io i ies and p o ides a solid
ounda ion o he implemen a ion phase o UNITA’s communica ion s a egy.
10. Conclusions
The Communica ion Plan p o ides a comp ehensi e and cohe en amewo k ha aligns all communica ion
and dissemina ion ac i i ies wi hin he UNITA Alliance. I ensu es consis ency and isibili y in he way
messages a e designed, adap ed and sha ed ac oss he di e en pa ne uni e si ies and wi h ex e nal
audiences. By de ining clea objec i es, audiences, ools and e alua ion indica o s, he Plan gua an ees a
s uc u ed and anspa en app oach o communica ion ha suppo s he Alliance’s mission and ein o ces
i s Eu opean dimension.
The deli e able ully mee s he objec i es o eseen in he Desc ip ion o Ac ion o Wo k Package 5, while
also in oducing mechanisms ha p omo e con inuous imp o emen and adap abili y. I s pa icipa o y
de elopmen p ocess has s eng hened collabo a ion among communica ion o ice s, os e ed a sense o
sha ed owne ship, and led o ha monised ools and p ac ices ha enhance he o e all e iciency o UNITA’s
communica ion ecosys em.
The esul s o his deli e able a e no limi ed o he p oduc ion o a s a egic documen ; hey also p o ide
an ope a ional oadmap o implemen a ion. The Plan will guide communica ion o ice s and Wo k Packages
in coo dina ing messages, planning ac i i ies, and moni o ing p og ess h ough measu able indica o s. I
se es as bo h a managemen ins umen and a e e ence amewo k o ensu ing quali y and cohe ence in
all communica ion ou pu s gene a ed unde he Alliance.
Looking beyond he p ojec ’s li e ime, he Communica ion Plan is expec ed o emain a li ing e e ence
documen , adap able o u u e phases and capable o suppo ing he long- e m sus ainabili y o UNITA’s
ins i u ional iden i y. By es ablishing common p inciples, p ocedu es and isual s anda ds, i lays he
g oundwo k o las ing coope a ion among pa ne s and o main aining he isibili y, c edibili y and impac
o UNITA’s esul s a local, Eu opean and in e na ional le els.
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Lis o Tables
Table 1. Benchma king esul s o Communica ion Plans ............................................................. 15
Table 2. Analysis o he In e nal En i onmen ........................................................................ 16
Table 3. Analysis o he Ex e nal En i onmen ........................................................................ 17
Table 4. Concep ual F amewo k o he Communica ion Plan ....................................................... 24
Table 5. B eakdown o S a egic and Speci ic Communica ion Objec i es ........................................ 24
Table 6. Co espondence be ween S a egic Axes and Communica ion Objec i es ............................. 27
Table 7. Communica ion Channels and Tac ics Ma ix ............................................................... 28
Table 8. Communica ion Ma ix ......................................................................................... 32
Table 9. Alignmen o Sho -Te m Ac ions (Yea 1: 2025) wi h S a egic Axes, Objec i es, and P io i ies .. 35
Table 10. Risk Mi iga ion F amewo k and Moni o ing Indica o s o Sho -Te m Implemen a ion (Yea 1:
2025) ........................................................................................................................ 36
Table 11. Alignmen o Medium-Te m Ac ions (Yea 2: 2026) wi h S a egic Axes, Objec i es, and P io i ies
............................................................................................................................... 37
Table 12. Risk Mi iga ion F amewo k and Moni o ing Indica o s o Medium-Te m Implemen a ion (Yea 2:
2026) ........................................................................................................................ 40
Table 13. Alignmen o Long-Te m Ac ions (Yea 3: 2027) wi h S a egic Axes, Objec i es, and P io i ies .. 42
Table 14. Risk Mi iga ion F amewo k and Moni o ing Indica o s o Long-Te m Implemen a ion (Yea 3:
2027) ........................................................................................................................ 44
Table 15. Indica o s o Gene al Communica ion Objec i e 1 ....................................................... 45
Table 16. Indica o s o Gene al Communica ion Objec i e 2 ....................................................... 46
Table 17. Indica o s o Gene al Communica ion Objec i e 3 ....................................................... 46
Table 18. Indica o s o Gene al Communica ion Objec i e 4 ....................................................... 46
Table 19. Indica o s o Gene al Communica ion Objec i e 5 ....................................................... 46
Table 20. Consolida e Alignmen be ween AEI (Ac ion Execu ion Indica o s) and SOI (S a egic Ou come
Indica o s), 2025–2027 ..................................................................................................... 47
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Lis o Figu es
Figu e 1. UNITA wo k b eakdown s uc u e ............................................................................ 14
Figu e 2. P io iza ion amewo k in Annex 3 .......................................................................... 20
Figu e 3. Ex e nal S akeholde Engagemen Ma ix o UNITA Ac i i ies .......................................... 21
Figu e 4. In e nal S akeholde s Engagemen Ma ix o UNITA Ac i i ies ......................................... 22
Figu e 5. Timeline o Communica ion Ac ions ........................................................................ 34
Figu e 6. UNITA Visual Iden i y: Logo and Slogan “Climb you u u e!” ........................................... 50
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Annex 1.
Cha o Cu en
P ac ices o
Communica ion
D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 64/130
Annex 2. C isis Communica ion Ac ion Plan
1. Objec i e
This documen aims o es ablish a p ocedu e o managing communica ion c ises wi hin he UNITA alliance in
o de o ensu e a coo dina ed, e ec i e esponse aligned wi h ins i u ional alues.
2. Typical scena ios conside ed
• Digi al c isis: Cybe a acks, da a leaks, ins i u ional iden i y he , and i al disin o ma ion
campaigns.
• Repu a ional c isis: Repu a ion a acks on social media, dissemina ion o nega i e in o ma ion
ela ed o indi iduals, decisions, o ac ions by he alliance o any uni e si y a ec ing he whole
g oup, con o e sial s a emen s, and scandals in ol ing alliance membe s impac ing he collec i e.
• Ins i u ional c isis: In e nal disag eemen s, o ganiza ional deadlocks, isible lack o coo dina ion, o
con lic s among pa ne s ha become public.
• Ope a ional c isis: Unexpec ed cancella ion o key e en s, signi ican e o s in ac i i y execu ion,
and se ious mis akes in public calls o announcemen s.
• Social o poli ical c isis: P o es s o c ises a ec ing he uni e si ies and endange ing he alliance’s
epu a ion.
2.1. De ailed c isis scena ios and s anda d esponses
This sec ion p o ides p ac ical examples o speci ic c isis si ua ions iden i ied o he UNITA alliance, oge he
wi h s anda d esponse s a egies and ins i u ional messages.
The lis is non-exhaus i e and may be upda ed by TT 5.1 as new isks eme ge.
1. Cybe secu i y b each o da a leak
Scena io: Sensi i e da a om s uden s o s a a e comp omised (e.g. hacking o an in e nal pla o m,
exposu e o pe sonal in o ma ion).
Response s a egy:
• De ec ion: IT and Secu i y Specialis in o ms TT 5.1 and C isis Communica ion Team.
• Fi s message:
-In e nal: “A po en ial da a secu i y inciden has been de ec ed. Ou IT eams a e analysing he
si ua ion and aking con ainmen measu es. Please a oid sha ing pe sonal o ins i u ional da a un il
u he no ice.”
-Ex e nal (only a e i s e i ica ion): “UNITA is cu en ly add essing a cybe secu i y issue ha has
a ec ed pa o i s sys ems. The si ua ion is unde con ol and all pla o ms a e being secu ed.
Upda es will be sha ed as soon as e i ied in o ma ion becomes a ailable.”
• Follow-up: Regula upda es, and clea guidance on wha use s should do (e.g. passwo d change).
• Closu e (a e esolu ion): A anspa en s a emen is eleased o summa ise wha happened, he
co ec i e ac ions aken, and he measu es o p e en simila inciden s.
2. Cybe a ack on UNITA’s websi e, UNITApedia o UNITA social media p o iles
Scena io: Hacke s ake down o de ace he ins i u ional websi e, UNITApedia and/o UNITA social media
p o iles o leak in e nal documen s.
Response s a egy:
• Immedia e: IT c isis eam in o ms TT 5.1 and he C isis Communica ion Team.
• Message (ex e nal s a emen ): “Ou websi e is empo a ily o line due o a secu i y inciden . No
pe sonal da a has been comp omised. Ou echnical eams a e es o ing he se ice and s eng hening
p o ec ion measu es.”
• Follow-up: Regula upda es should be published on e i ied UNITA communica ion channels un il
no mal ope a ion is es o ed.
• Closu e (a e esolu ion): An inciden epo is published, summa ising wha occu ed, he co ec i e
ac ions aken, and he p e en i e measu es adop ed o ein o ce digi al secu i y ac oss all UNITA
pla o ms.

D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 65/130
3. Disin o ma ion o ake news campaign
Scena io: False o misleading in o ma ion ci cula es on social media (e.g. ake s a emen a ibu ed o UNITA
abou poli ical posi ions, in e nal decisions, alleged misuse o unds o ake p ojec s).
Response s a egy:
• De ec ion: The social media sub-g oup ale s TT 5.1 and he C isis Communica ion Team.
• Ve i ica ion: Check he o igin, con en and each o he alse in o ma ion, and con i m whe he i
has a ec ed mul iple pla o ms o coun ies.
• O icial message: “A alse message is ci cula ing online and alsely a ibu ed o UNITA. We con i m
i is no au hen ic. Please ely exclusi ely on ou o icial communica ion channels o accu a e
in o ma ion.”
• Ampli ica ion: Communica ion o ice s o all uni e si ies epos cla i ica ion on o icial channels.
• Closu e: I misin o ma ion pe sis s, issue an o icial p ess elease ei e a ing he co ec ion and, when
app op ia e, con ac social media pla o ms o eques emo al o he alse con en in acco dance
wi h hei communi y s anda ds.
4. Ins i u ional iden i y he
Scena io: A ake websi e, email domain, o social media accoun is c ea ed o impe sona e UNITA o i s
o icial communica ion channels, dissemina ing alse in o ma ion, phishing messages, o misleading con en
ha could damage he alliance’s c edibili y.
Response s a egy:
• De ec ion: The social media sub-g oup o IT eam iden i ies he impe sona ion a emp and in o ms
TT 5.1 and he C isis Communica ion Team.
• Ve i ica ion: Con i m he na u e o he ake accoun o domain, collec sc eensho s and URLs, and
assess whe he any con iden ial da a ha e been exposed o any indi iduals ha e been misled.
• Immedia e ac ion: Repo he ake accoun o websi e o he pla o m adminis a o s and eques i s
immedia e suspension o emo al. No i y IT and legal ep esen a i es o e alua e whe he addi ional
ac ion is equi ed.
• O icial message: “A ake accoun (o websi e) impe sona ing UNITA has been de ec ed. We con i m
i is no linked o ou alliance. Please use only ou e i ied communica ion channels, which a e lis ed
on he o icial UNITA websi e.”
• Ampli ica ion: Communica ion o ice s om all pa ne uni e si ies sha e he cla i ica ion h ough
hei o icial channels.
• Closu e: Once he ake con en has been emo ed, UNITA issues a sho public summa y explaining
he inciden and he co ec i e measu es aken.
5. Repu a ion a acks on social media
Scena io: Nega i e, misleading o de ama o y con en sp eads on social media, a ge ing UNITA, i s
ep esen a i es, o one o i s pa ne uni e si ies. This may include alse accusa ions, manipula ed
in o ma ion, o o ensi e commen a y ha ha ms he alliance’s image o c edibili y.
Response s a egy:
• De ec ion: The social media sub-g oup iden i ies he a ack (e.g. i al pos , ideo) and immedia ely
in o ms TT 5.1 and he C isis Communica ion Team.
• Assessmen : E alua e he scope and po en ial impac . This assessmen de e mines whe he o
espond publicly, p i a ely, o simply moni o he si ua ion.
• Immedia e ac ion: Coo dina e in e nally wi h TT 5.1 and he communica ion o ice(s) in ol ed o
ag ee on a uni ied posi ion. I he con en is clea ly alse o de ama o y, p epa e a sho ac ual
cla i ica ion. I app op ia e, epo he pos o he pla o m o iola ing communi y s anda ds.
• O icial message (when necessa y): “UNITA has been made awa e o inaccu a e in o ma ion
ci cula ing on social media. We would like o cla i y ha he s a emen s do no e lec he eali y o
ou alliance’s ac ions o alues. Ve i ied in o ma ion can be ound on ou o icial websi e and social
media accoun s.”
• Closu e: Once he issue subsides, a sho in e nal epo summa ises he inciden , he ac ions aken
and he lessons lea ned, ocusing on ea ly de ec ion and coo dina ion imp o emen . I he a ack was
se e e o ecu ing, e iew mode a ion and moni o ing p o ocols o u u e p e en ion.
D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 66/130
6. Dissemina ion o nega i e in o ma ion ela ed o indi iduals, decisions, o ac ions by he alliance o
any uni e si y a ec ing he whole g oup
Scena io: Nega i e in o ma ion conce ning a UNITA decision, an in e nal disag eemen , o he ac ions o a
pa ne uni e si y is dissemina ed publicly, gene a ing epu a ional isk o he en i e alliance. The
in o ma ion may be accu a e, pa ially ue, o aken ou o con ex .
Response s a egy:
• De ec ion: The communica ion o ice o he conce ned uni e si y in o ms TT 5.1 and he C isis
Communica ion Team as soon as he issue becomes public.
• Assessmen : Analyse he o igin, accu acy, and po en ial impac o he in o ma ion. De e mine
whe he he issue equi es a coo dina ed alliance-wide esponse.
• Coo dina ion: I he ma e in ol es se e al ins i u ions, TT 5.1 o ganises a join communica ion
alignmen mee ing wi h he a ec ed uni e si ies o ag ee on he o icial na a i e and key messages.
• O icial message: “UNITA is awa e o ecen epo s ega ding [speci ic opic]. The alliance and i s
membe uni e si ies a e add essing he issue in ull anspa ency and coo dina ion. Ou commi men
o sha ed alues and collabo a ion emains unchanged.”
• Closu e: A e he si ua ion s abilises, a pos -c isis e alua ion is conduc ed o iden i y lessons lea ned
and s eng hen in e nal communica ion and decision-making p ocesses.
7. Inapp op ia e o con o e sial s a emen s on o icial channels
Scena io: A pos o public s a emen issued om an o icial UNITA channel (o om a ep esen a i e linked
o he alliance) is pe cei ed as o ensi e, cul u ally insensi i e, poli ically biased, gende -disc imina o y o
ac ually inco ec .
Response s a egy:
• Immedia e: Remo e he con en om all o icial channels as soon as he issue is de ec ed, and no i y
TT 5.1 and he C isis Communica ion Team o assess he si ua ion and de e mine whe he he
s a emen equi es cla i ica ion, apology, o bo h.
• O icial cla i ica ion:
I he inciden conce ns a social media pos o publica ion e o : “An inapp op ia e/inco ec message
was published on one o ou o icial channels. I has been emo ed. We apologise o he e o and
a e e iewing ou in e nal communica ion p ocedu es o p e en simila inciden s.”
I he inciden in ol es a public s a emen (e.g. in e iew, speech o panel): “A ecen s a emen
made in a public se ing has been in e p e ed in a way ha does no e lec UNITA’s alues o o icial
posi ion. We eg e any misunde s anding and ea i m ou commi men o inclusi eness, espec ,
and collabo a ion among all pa ne uni e si ies.”
• Follow-up and p e en ion: Conduc an in e nal e iew o iden i y why he inciden occu ed (e.g.
lack o app o al wo k low, ansla ion e o s, cul u al misunde s anding) and s eng hen con en
alida ion and app o al p o ocols.
• Closu e: A e he issue is esol ed, documen he inciden in a c isis epo .
8. S uden o s a misconduc o scandal in ol ing UNITA
Scena io: A case o misconduc (e.g. disc imina ion, ha assmen , academic aud, o any o he inapp op ia e
beha iou ) in ol ing a UNITA s uden , s a membe , o ep esen a i e pa icipa ing in a UNITA ac i i y (such
as mobili y, join esea ch, o go e nance) becomes public h ough social media o he p ess. Al hough he
inciden o igina es a he indi idual o ins i u ional le el, i s associa ion wi h UNITA gene a es epu a ional
isk o he alliance as a whole.
Response s a egy:
• De ec ion: The uni e si y di ec ly in ol ed ga he s e i ied ac s and in o ms TT 5.1 and he C isis
Communica ion Team as soon as he issue becomes known o s a s ecei ing public a en ion.
• Fi s s ep: Ga he e i ied ac s om he ins i u ion conce ned be o e making any public s a emen .
A oid specula ion and ensu e all communica ions a e aligned wi h he uni e si y’s in e nal
in es iga ion and applicable legal amewo ks.
• O icial s a emen : “UNITA has been in o med o an inciden cu en ly unde in es iga ion a
[Uni e si y]. App op ia e p ocedu es a e being ollowed acco ding o ins i u ional and legal
amewo ks. We ea i m ou ze o- ole ance policy o disc imina ion and misconduc .”
D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 67/130
• Escala ion managemen : I he si ua ion gains media ac ion o becomes a public scandal, TT 5.1
coo dina es wi h he a ec ed uni e si y o p epa e a second communica ion esponse. “We a e awa e
o he public a en ion su ounding his case. The ma e is being add essed wi h he u mos
se iousness and espec o legal and e hical s anda ds. UNITA and i s pa ne uni e si ies emain
ully commi ed o in eg i y, equali y, and esponsible conduc .”
• La e upda es: Once he in es iga ion o disciplina y p ocess concludes, a sho ac ual upda e may
be eleased summa ising he ac ions aken —always sa egua ding con iden iali y and p i acy, in ull
compliance wi h legal obliga ions (e.g. GDPR).
• Closu e: A e esolu ion, he inciden is documen ed in a c isis egis e .
9. Nega i e media co e age
Scena io: A majo newspape publishes a c i ical a icle abou UNITA (e.g. ine iciency, was e o EU unds,
lack o esul s).
Response s a egy:
• Assessmen : Decide i esponse is needed (some imes silence is be e ).
• I esponse is needed:
P ess s a emen : “We acknowledge conce ns exp essed in ecen media co e age. UNITA is i mly
commi ed o anspa en managemen and impac assessmen . Key esul s include…”
P o ide e i ied igu es, es imonials, posi i e case s udies.
• Follow-up: O e in e iews wi h spokespe sons, s eng hen posi i e s o y elling on digi al channels.
10. In e nal con lic o disag eemen be ween pa ne uni e si ies
Scena io: A public disag eemen a ises be ween pa ne uni e si ies ega ding p io i ies, esou ce alloca ion,
go e nance issues, o p ojec implemen a ion. Media o social media a en ion may po ay he si ua ion as
a con lic wi hin he alliance, a ec ing UNITA’s image o uni y and collabo a ion.
Response s a egy:
• In e nal handling i s : he go e nance bodies immedia ely engage he in ol ed uni e si ies o
media e and de-escala e he si ua ion.
• Ex e nal communica ion (only i necessa y): “UNITA is a collabo a i e alliance o wel e uni e si ies.
Open discussions a e pa o ou egula go e nance p ocesses and con ibu e o imp o ing collec i e
decision-making. Ou sha ed commi men o coope a ion, inno a ion, and Eu opean alues emains
unchanged.”
• Rein o cemen and ollow-up: Once he si ua ion s abilises, TT 5.1 coo dina es a communica ion
ac ion (e.g. p ess elease o join pos ) highligh ing sha ed achie emen s, miles ones, o
collabo a i e ou comes o ein o ce uni y and cohesion.
11. Pa ne wi hd awal o h ea o lea e he alliance
Scena io: A pa ne uni e si y exp esses dissa is ac ion o signals an in en ion o econside i s pa icipa ion
in UNITA, ci ing di e ences o e p io i ies, go e nance, o esou ce alloca ion. The si ua ion gene a es
unce ain y o public a en ion ha may a ec he pe cep ion o alliance s abili y.
Response s a egy:
• In e nal coo dina ion: Immedia e consul a ion be ween he go e nance bodies, he Poli ical Decision
Boa d and he C isis Communica ion Team o assess he si ua ion and engage in dialogue wi h he
conce ned uni e si y. The p io i y is o de-escala e ensions.
• Ex e nal communica ion (only i he ma e becomes public): “UNITA is a dynamic alliance o
au onomous uni e si ies. Open dialogue is pa o ou collabo a i e go e nance and con ibu es o
con inuous imp o emen . Discussions a e ongoing o ensu e he bes amewo k o coope a ion
among all membe s.”
• Rein o cemen o uni y: I public specula ion a ises, communica ion ac ions (e.g. in e iews, p ess
eleases, social media pos s) may highligh he long- e m commi men o he alliance and he
con inued engagemen o he majo i y o pa ne uni e si ies in sha ed objec i es and p ojec s.
12. Visible lack o coo dina ion be ween pa ne uni e si ies
Scena io: Two o mo e pa ne uni e si ies publish o communica e con adic o y in o ma ion abou he same
UNITA ac i i y, campaign, o decision. This inconsis ency c ea es con usion among s akeholde s, s uden s, o
media, and may aise doub s abou he alliance’s in e nal coo dina ion and go e nance.
D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 68/130
Response s a egy:
• De ec ion: TT 5.1 and he social media sub-g oup iden i y he inconsis ency h ough moni o ing o
ex e nal eedback (e.g. media inqui y, pa ne commen , o social media eac ion).
• Immedia e ac ion: Suspend o empo a ily emo e he con lic ing messages i possible. TT 5.1
coo dina es wi h he communica ion o ices o he in ol ed uni e si ies o quickly align on he co ec
e sion o he in o ma ion.
• Uni ied message: “Cla i ica ions ha e been made o ensu e consis ency ac oss ou communica ions.
The o icial and upda ed in o ma ion is now a ailable on UNITA’s e i ied channels.”
• In e nal cla i ica ion: Rein o ce in e nal coo dina ion by cla i ying which communica ion channels
ep esen he o icial oice o he alliance and by eminding pa ne s o he es ablished alida ion
and app o al wo k low.
• P e en ion: Re iew and s eng hen p e-publica ion alida ion p o ocols, ensu ing ha all pa ne
uni e si ies ollow he same p ocess o he elease o join s a emen s, p ess no es, and campaign
ma e ials.
• Closu e: Conduc a sho in es iga ion o iden i y why he desynch onisa ion occu ed and how
in e nal wo k lows can be imp o ed.
13. Inciden o eme gency du ing a UNITA e en
Scena io: An unexpec ed si ua ion occu s du ing a UNITA e en , such as an acciden , medical eme gency,
p o es , o dis up ion. These e en s may pose sa e y isks o a ac public and media a en ion, equi ing
immedia e coo dina ion and clea communica ion.
Response s a egy:
• Immedia e coo dina ion (on si e): P io i ise he heal h and sa e y o all pa icipan s. Ac i a e he
local eme gency p o ocol and in o m he UNITA C isis Communica ion Team.
• In e nal communica ion: Ensu e all ele an o ganise s and uni e si y au ho i ies a e in o med
p omp ly. Do no specula e on causes o ic ims un il ac s a e e i ied.
Case A: Acciden , heal h inciden o eme gency
• Ini ial s a emen : “An inciden occu ed oday du ing a UNITA e en a [loca ion]. Eme gency
p o ocols we e immedia ely ac i a ed, and assis ance was p o ided. The si ua ion is unde con ol.”
• Follow-up: P o ide e i ied upda es i necessa y (e.g. con i ma ion ha all pa icipan s a e sa e,
medical assis ance p o ided, ac i i y esumed).
• A e esolu ion, p epa e a b ie in e nal epo including lessons lea ned and ein o cemen o sa e y
p ocedu es.
Case B: P o es o demons a ion
• Immedia e ac ion: Ensu e sa e y o all pa icipan s. Liaise wi h local au ho i ies o campus secu i y.
In o m he C isis Communica ion Team.
• O icial s a emen (i he p o es becomes public): “A demons a ion ook place du ing oday’s UNITA
e en . The ac i i y con inued in acco dance wi h sa e y p o ocols. UNITA emains commi ed o open
dialogue and espec o di e se opinions.”
• Closu e ( o bo h cases): Documen he inciden . Re iew he e en ’s sa e y and communica ion
p ocedu es o ensu e eadiness and coo dina ion o u u e ac i i ies.
14. Heal h o sa e y c isis a ec ing s uden s o s a ab oad
Scena io: An acciden , sa e y inciden , o heal h- ela ed eme gency a ec s UNITA s uden s o s a
pa icipa ing in mobili y p og ammes ab oad. The si ua ion may gene a e conce n among amilies, pa ne
uni e si ies, o media, and may impac he pe cep ion o sa e y in in e na ional mobili y.
Response s a egy:
• Immedia e coo dina ion: Con ac he hos uni e si y, local au ho i ies, and he na ional diploma ic
ep esen a ion (i applicable). The C isis Communica ion Team ensu e ha in o ma ion is e i ied
be o e public communica ion.
• Fi s communica ion: “We a e awa e o he inciden a ec ing membe s o ou communi y ab oad.
Ou p io i y is hei sa e y and wellbeing. UNITA is wo king closely wi h local au ho i ies, he hos
uni e si y, and he amilies in ol ed.”
D5.1- UNITA Mul ilingual Dissemina ion Plan
Pamplona – Co ilhã, Oc obe 31s 2025 Page 69/130
• Follow-up: P o ide upda es only when new e i ied in o ma ion becomes a ailable, always espec ing
p i acy, con iden iali y, and applicable da a p o ec ion laws. A oid sha ing pe sonal de ails o
medical in o ma ion publicly.
• In e nal coo dina ion: Keep all pa ne uni e si ies in o med h ough in e nal channels o p e en
misin o ma ion and ensu e cohe en esponses o media o amily inqui ies.
• Closu e: Once he si ua ion is esol ed, issue a inal upda e con i ming he measu es aken and he
suppo p o ided. Highligh he obus ness o UNITA’s sa e y and isk-p e en ion p o ocols o
main ain us in he alliance’s mobili y amewo k.
15. Fa ali y du ing a UNITA mobili y o p ojec ac i i y
Scena io: A pa icipan (s uden o s a membe ) dies du ing a UNITA mobili y pe iod, p ojec ac i i y, o
e en . The inciden causes deep emo ional dis ess and a ac s media and ins i u ional a en ion.
Response s a egy:
• Immedia e: P io i ise amily no i ica ion and suppo , in coo dina ion wi h he hos uni e si y and
ele an au ho i ies. All in e nal communica ion mus espec con iden iali y and da a p o ec ion
obliga ions.
• O icial message: “We a e deeply saddened by he dea h o a membe o ou communi y. Ou hough s
a e wi h hei amily, iends, and colleagues. UNITA is p o iding suppo and coope a ing ully wi h
he au ho i ies.”
• In e nal coo dina ion: he C isis Communica ion Team ensu es all pa ne uni e si ies a e in o med
p i a ely and consis en ly o a oid con lic ing s a emen s. All public communica ion mus be ag eed
wi h he a ec ed uni e si y and, when app op ia e, he amily.
• Closu e: A e he case is managed by he compe en au ho i ies, a p i a e in e nal epo is
conduc ed o e iew p ocedu es, and communica ion p o ocols.
16. Se ious mis akes in public calls o announcemen s
Scena io: A public call, announcemen , o ins i u ional communica ion (e.g. mobili y call, unding
oppo uni y) con ains ac ual o p ocedu al e o s —such as inco ec da es o eligibili y c i e ia—. The
mis ake is de ec ed a e publica ion o dissemina ion and may cause con usion among applican s, pa ne s,
o he media.
Response s a egy:
• De ec ion and in e nal ale : As soon as he e o is iden i ied, TT5.1 and he esponsible ask eam
o uni e si y a e in o med. The inco ec con en is wi hd awn o co ec ed.
• Immedia e co ec ion message: “A co ec ion has been made o he [name o call o announcemen ]
published on [da e]. The upda ed and accu a e in o ma ion is now a ailable on UNITA’s o icial
websi e. We apologise o any incon enience caused.”
• Coo dina ion: Ensu e ha all pa ne uni e si ies use he co ec ed e sion. Remo e o upda e
p e ious pos s o emails o p e en u he con usion. TT5.1 coo dina es he dissemina ion o he
e ised call o announcemen .
• Ex e nal communica ion (i widely ci cula ed): I he mis ake has al eady been sha ed ex e nally (e.g.
by media, social media, o pa ne uni e si ies), a cla i ica ion no ice is published and ci cula ed
h ough he same channels o ensu e consis en co ec ion.
• Follow-up: Moni o eedback channels (emails, social media, p ess) o ensu e ha con usion has been
esol ed and ha he co ec ed in o ma ion is being used.
• Closu e and p e en ion: Include he case in he c isis egis e and e iew in e nal alida ion
wo k lows o calls and announcemen s. Rein o ce double-checking p ocedu es be o e publica ion
(e.g. dual alida ion).
17. Ex e nal poli ical, social o epu a ional c ises a ec ing pa ne uni e si ies
Scena io: A UNITA pa ne uni e si y aces a social, poli ical, o epu a ional c isis —such as public p o es s,
go e nance scandals, o geopoli ical ensions — ha a ac s signi ican media a en ion and indi ec ly a ec s
he image o cohesion o he alliance.
Response s a egy:
• In e nal coo dina ion: he go e nance bodies immedia ely in o m he C isis Communica ion Team and
he Poli ical Decision Boa d. The C isis Communica ion Team assesses he po en ial impac on he
alliance’s epu a ion and ag ees on a uni ied posi ion be o e any public s a emen is made.

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Case A: Repu a ional c isis om a pa ne ’s ac ion (e.g. co up ion, poli ical con o e sy)
• Message: “UNITA is a alliance o au onomous uni e si ies. Each membe ins i u ion is esponsible o
i s own go e nance and decision-making. The alliance emains i mly commi ed o i s sha ed
Eu opean mission and alues o in eg i y, inclusion, and collabo a ion.”
• Follow-up: Rein o ce collec i e communica ion by highligh ing ecen join achie emen s and sha ed
ini ia i es ha e lec he alliance’s posi i e impac and in eg i y.
Case B: Social o poli ical c isis a ec ing a pa ne uni e si y (e.g. p o es s, s ikes, local poli ical
con lic )
• Message: “UNITA exp esses i s solida i y wi h all membe s o i s communi y a ec ed by ecen
e en s. As an alliance o Eu opean uni e si ies, i p omo es dialogue, espec , and coope a ion as
undamen al p inciples o add essing challenges.”
• Follow-up: A oid aking sides in na ional o local poli ical ma e s. Focus communica ion on he
alliance’s academic mission and long- e m collabo a ion.
Case C: Diploma ic o geopoli ical ensions (e.g. wa , sanc ions, o con lic s in ol ing pa ne coun ies)
• Message: “UNITA s ands in solida i y wi h all i s pa ne ins i u ions and hei communi ies. Academic
coope a ion emains a b idge o peace, dialogue, and mu ual unde s anding.”
• Mi iga ion: Highligh he alliance’s esilience and commi men o Eu opean alues.
• Closu e: A e he si ua ion s abilises, he Poli ical Decision Boa d conduc s a epo o assess he
alliance’s communica ion esponse.
18. Loss o a pa ne due o geopoli ical occupa ion o loss o academic au onomy
Scena io: A geopoli ical c isis leads o he occupa ion o annexa ion o a membe coun y o UNITA, esul ing
in he loss o academic au onomy and he impossibili y o con inuing o mal coope a ion unde Eu opean
legal and e hical amewo ks.
Response s a egy:
• Immedia e coo dina ion: The go e nance bodies in o m he C isis Communica ion Team and he
Poli ical Decision Boa d ha all coope a ion ac i i ies, sha ed pla o ms and access igh s a e
suspended un il o mal ins uc ions a e ecei ed.
• Communica ion wi hin he alliance: In o m all pa ne uni e si ies h ough in e nal channels.
Emphasise uni y, anspa ency, and he p o ec ion o indi iduals in ol ed, while a oiding any
poli ical in e p e a ion o he si ua ion.
• O icial message: “UNITA exp esses i s deep solida i y wi h he academic communi y a ec ed by he
cu en geopoli ical si ua ion. In coo dina ion wi h he Eu opean Commission, pa icipa ion o
[Uni e si y Name] is empo a ily suspended due o ci cums ances beyond i s con ol. UNITA emains
commi ed o suppo ing i s s uden s and s a , sa egua ding academic coope a ion as a b idge o
peace, eedom and knowledge.”
19. Plagia ism o academic misconduc linked o UNITA
Scena io: A case o plagia ism, da a alsi ica ion, o o he o ms o academic misconduc a ises wi hin a
UNITA ac i i y — o example, a join publica ion, esea ch p ojec , o co u elle hesis in ol ing esea che s
o s uden s om mo e han one pa ne uni e si y—. The issue becomes public o a ac s media a en ion,
aising conce ns abou he alliance’s collec i e academic in eg i y.
Response s a egy:
• De ec ion and e i ica ion: Upon ecei ing an allega ion, he go e nance bodies immedia ely in o m
he C isis Communica ion Team.
• O icial s a emen (a e e i ica ion): “UNITA ea i ms i s i m commi men o academic in eg i y
and e hical esea ch in acco dance wi h ou Code o E hics and Conduc . The ma e has been join ly
add essed by he ins i u ions in ol ed, ollowing hei in e nal and legal p ocedu es. The alliance
ully suppo s anspa ency, accoun abili y, and adhe ence o he highes academic s anda ds.”
• I misconduc is con i med: Publish a sho ac ual no e ocusing on accoun abili y and p e en ion,
wi hou naming indi iduals o sha ing con iden ial de ails: “The case has been esol ed in acco dance
wi h academic in eg i y p ocedu es. The ins i u ions in ol ed ha e aken co ec i e measu es,
including s eng hened supe ision and aining on e hical esea ch p ac ices.”
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• Follow-up: Moni o media and online eac ions o ensu e accu acy o in o ma ion and a oid
specula ion.
20. Legal ac ion agains UNITA
Scena io: A pa ne ins i u ion, supplie , o me employee o s akeholde ini ia es legal p oceedings agains
UNITA o UNITA GEIE, in ol ing issues such as con ac execu ion, inancial managemen , in ellec ual
p ope y, o employmen dispu es. The case may a ac media a en ion o aise conce ns among he
Eu opean Commission and o he pa ne s.
Response s a egy:
• In e nal coo dina ion: Immedia ely ac i a e coo dina ion be ween he legal depa men s o he
a ec ed uni e si y(ies), he UNITA go e nance bodies, he C isis Communica ion Team and he
Poli ical Decision Boa d.
• O icial s a emen (i equi ed): “UNITA does no commen on ongoing legal ma e s. The alliance
ully espec s due p ocess and he au onomy o i s membe ins i u ions. UNITA emains commi ed
o anspa en go e nance, accoun abili y, and con inued coope a ion among all pa ne s.”
• Media handling: I app oached by jou nalis s, p o ide he o icial s a emen and e e inqui ies o he
designa ed legal spokespe son.
• Closu e: Once he case concludes, communica e he ou come only i app op ia e and in coo dina ion
wi h legal ad iso s. Use ac ual and non-e alua i e language, ocusing on lessons lea ned and
go e nance imp o emen s.
21. Misuse o inapp op ia e ep esen a ion o he UNITA b and
Scena io: The UNITA name, logo o isual iden i y is used wi hou au ho isa ion o in a misleading o
inapp op ia e con ex (poli ical use, humo ous o mocking use, o comme cial o hi d-pa y use). Such misuse
may sp ead apidly h ough social media o ex e nal channels, causing con usion, epu a ional ha m o
dilu ion o he alliance’s iden i y.
Response s a egy:
• De ec ion and e i ica ion: Moni o web and social media and e i y whe he he use is in e nal (by
a pa ne o a ilia e) o ex e nal (by a hi d pa y).
• In e nal misuse (unin en ional): I he misuse o igina es om a pa ne uni e si y o in e nal
con ibu o (e.g. using he logo in a meme o in o mal pos ), con ac he au ho p i a ely o eques
co ec ion o emo al; emind hem o he alliance’s communica ion s anda ds and b and guidelines,
and ein o ce awa eness o he impo ance o p ese ing UNITA’s ins i u ional image.
• Ex e nal misuse (public o unau ho ised): I he misuse comes om ex e nal ac o s: E alua e whe he
he con en is clea ly humo ous o po en ially damaging. I ha mless, no public esponse may be
needed —bu moni o o escala ion. I epu a ional ha m is possible, issue a sho cla i ica ion:
“UNITA’s o icial communica ions a e only published h ough i s e i ied channels. Any o he use o
i s logo o image is unau ho ised.” I he con en iola es in ellec ual p ope y igh s, con ac he
hos pla o m o legal ad iso s o eques emo al.
• Follow-up: Keep ack o public pe cep ion. A oid o e eac ion o ha mless humou , bu in e ene
when ins i u ional epu a ion o EU unding c edibili y could be a ec ed.
3. Composi ion o he c isis communica ion eam
• Gene al Di ec o o UNITA GEIE.
• Execu i e Coo dina o o he alliance.
• Rep esen a i es o he Managemen Commi ee (including om he uni e si y o uni e si ies mos
di ec ly a ec ed).
• Co-leade s o TT 5.1.
• Rep esen a i es o TT 5.1 (always including social media specialis s).
• Communica ion manage s om he di ec ly a ec ed uni e si y o uni e si ies.
• Cybe secu i y o ice o designa ed IT pe sonnel.
• Ins i u ional spokespe son appoin ed o his c isis.
• Legal ad iso (in e nal o ex e nal).
• S akeholde ela ions o ice (i necessa y).
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3.1. Poli ical Decision Boa d
In majo c ises wi h po en ial ins i u ional, poli ical o epu a ional implica ions, a Poli ical Decision Boa d
will be con ened o alida e key communica ion decisions and ensu e ull alignmen wi h he alliance’s
go e nance.
Composi ion:
• P esiden s o Rec o s o he mos di ec ly a ec ed uni e si ies.
• P esiden o he UNITA Go e nance Boa d (o hei delega e).
• Gene al Di ec o o UNITA GEIE.
• Execu i e Coo dina o o he alliance.
• Rep esen a i e o he Managemen Commi ee.
Func ions:
• Valida e he alliance’s s a egic communica ion lines and o icial s a emen s in cases wi h poli ical
sensi i i y, high epu a ional impac , o legal and ex e nal diploma ic implica ions.
• Du ing majo c ises, app o e he o icial posi ion o he alliance and ensu e alignmen wi h UNITA’s
alues and poli ical amewo k.
• Ensu e coo dina ion wi h he Eu opean Commission, na ional au ho i ies, and pa ne uni e si ies
when equi ed.
• Remain in o med o he de elopmen o o he c ises o gua an ee cohe ence be ween ope a ional
ac ions and go e nance decisions.
Ope a ional p inciples:
• The Poli ical Decision Boa d does no eplace o delay he ope a ional wo k o he C isis
Communica ion Team.
• I ac s only a he s a egic alida ion le el, once he C isis Communica ion Team has p epa ed he
ac ual d a s and ga he ed e i ied in o ma ion.
• In u gen cases equi ing an immedia e i s esponse (e.g. cybe a ack, da a leak), TT 5.1 may issue
a p elimina y s a emen ollowing p ede ined empla es, la e con i med by he Poli ical Decision
Boa d.
4. Ac i a ion o he plan
4.1. C isis de ec ion
Any membe o he alliance can ale TT 5.1 o he alliance manage s h ough a p io i y channel (email,
phone).
4.2. Ini ial e alua ion
The c isis coo dina ion eam, composed o he UNITA GEIE Gene al Di ec o , he alliance Execu i e
Coo dina o , and he co-leade s o TT 5.1, e alua es he na u e, scope, and po en ial impac .
4.3. Fo mal ac i a ion o he p o ocol
I he need o a esponse is con i med, he c isis communica ion eam is con ened.
5. Ac ion p ocedu e
• Con i m a ailable da a and ac s.
• D a an ini ial ins i u ional message.
• Ac i a e o icial communica ion channels: websi e, social media, mailing.
• Designa e a spokespe son and channel all ex e nal communica ion h ough hem.
• Moni o public eac ion (media, social media, s akeholde s).
• Issue successi e s a emen s wi h new in o ma ion i necessa y.
• In e nally documen he p ocess and o mally close he c isis.
D5.1- UNITA Mul ilingual Dissemina ion Plan
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6. Communica ion channels
• UNITA websi e.
• O icial social media (Facebook, Ins ag am, LinkedIn, and X).
• Ins i u ional email.
• O icial s a emen s o key s akeholde s ( ia di ec email).
7. Checklis
S ep
Ac ion
Responsible
Es ima ed ime
1
Con i ma ion and desc ip ion o
he inciden
Di ec o Gene al o UNITA
GEIE and Execu i e
Coo dina o o he alliance
Wi hin he i s
hou
2
Assessmen o whe he o ac i a e
he p o ocol
Di ec o Gene al o UNITA
GEIE, Execu i e Coo dina o
o he alliance, and TT 5.1
co-leade s
Wi hin he i s
hou
3
Call o he C isis Communica ion
Team and, i necessa y, he
Poli ical Decision Boa d
Execu i e Coo dina o o he
alliance
Immedia ely a e
s ep 2
4
Con ac wi h esponsible pe sons
wi hin he alliance o a ec ed
uni e si y o ga he in o ma ion
TT 5.1
Less han 2 hou s
5
D a ing he i s in e nal
mul ilingual message ( o
spokespe sons)
TT 5.1 + c isis
communica ion eam
Less han 2 hou s
6
D a ing he o icial ex e nal
message (web, social media)
Spokespe son + c isis
communica ion eam + TT
5.1
Less han 3 hou s
7
Publica ion on de ined channels
and pause o scheduled
communica ions on social media
(i any)
Communica ion o ice s o
each uni e si y + TT 5.1
Less han 3 hou s
8
Moni o ing eac ions in media and
social media
TT 5.1
Inmedia e
9
Cen alising communica ions
h ough he designa ed
spokespe son
C isis communica ion eam +
TT 5.1
Th oughou he
c isis
10
Upda ing con en as new
in o ma ion a ises
TT 5.1 + c isis
communica ion eam
Th oughou he
c isis
11
Reco d o all decisions made and
collec ion o e idence
TT 5.1
Wi hin 48 hou s
12
E alua ion o communica ion
impac
TT 5.1
A e he c isis
13
Summa y o lessons lea ned
TT 5.1
A e he c isis
14
Re iew o he ope a ional plan
and empla es i necessa y
TT 5.1
A e he c isis
D5.1- UNITA Mul ilingual Dissemina ion Plan
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Miles one ca d
Miles one No.
MS07
Deli e able /Miles one
Ti le
The Map o S akeholde s
Ve sion-da e
1.0 - 2024/10/16
Lead Bene icia ies
UBI, UPNA
Con ac ual due da e
31/10/2024
Wo k package
WP5
Task
A5.1.2
Funded by he Eu opean Union. Views and opinions exp essed a e howe e hose o he au ho (s) only and do no
necessa ily e lec hose o he Eu opean Union o EACEA as g an ing au ho i y. Nei he he Eu opean Union no he
g an ing au ho i y can be held esponsible o hem.

D5.1- UNITA Mul ilingual Dissemina ion Plan
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Abs ac
[in English]
Con ex and Objec i es
The UNITA p ojec aims o s eng hen collabo a ion be ween Eu opean uni e si ies o p omo e inno a ion,
sus ainabili y, and mobili y wi hin u al and c oss-bo de communi ies. In his con ex , he s akeholde map
is a key ool o iden i y and ca ego ize key ac o s a local, egional, na ional, Eu opean, and in e na ional
le els who can in luence o bene i om he p ojec . The speci ic objec i e o his miles one is o c ea e a
comp ehensi e s akeholde map ha suppo s he communica ion and engagemen s a egy de eloped in he
dissemina ion plan, ensu ing hei ac i e and con inuous pa icipa ion in he p ojec ’s ac i i ies.
Me hodology
Va ious app oaches o mapping s akeholde s, including geog aphical mapping, lis ing, ne wo ks, and
ca ego iza ion, we e i s b ains o med, and esea ched by he WP5.1 eam. The selec ed app oach in ol ed
iden i ying ele an s akeholde ca ego ies, ollowed by he iden i ica ion o ac o s wi hin hese ca ego ies
ac oss each egion. Subsequen ly, s akeholde s we e ca ego ized and p io i ized based on hei mo i a ions
and in luence, and ma ices we e de eloped o ou line ailo ed engagemen s a egies o each g oup.
Resul s and Ou comes
The wo k conduc ed has led o he iden i ica ion o ele an s akeholde s, g ouped in o se en in e nal
audiences and en ex e nal audiences. Fu he mo e, he mos ele an a eas o ac i i y o he alliance o
hese audiences ha e been iden i ied, and a o al o 261 speci ic ac o s ha e been assigned and p io i ized
ac oss di e en ca ego ies. In addi ion, gene al communica ion channels ha e been de ined o hese ac o s
based on he pu pose o he message, alongside speci ic c isis communica ion s a egies, as well as bo h
ex e nal and in e nal communica ion s a egies.
Impac and Applica ions
The s akeholde map will p o ide an essen ial ool o acili a e s a egic communica ion wi hin he UNITA
alliance, ensu ing g ea e engagemen o key ac o s in he p ojec 's ac i i ies. Addi ionally, i s
implemen a ion will enable mo e e ec i e managemen o ela ionships wi h a ious s akeholde s,
op imizing day- o-day in e ac ions, which will ha e a posi i e impac on he long- e m sus ainabili y and
success o he p ojec . Fu he mo e, i se es as an impo an inpu o o he p ojec asks, such as Task 5.4
"UNITA Impac Obse a o y" and Task 4.1 "UNITA In e - e i o ial In e aces o Inno a ion."
Conclusions and Nex S eps
The s akeholde map lays he ounda ion o op imizing he engagemen o key ac o s in he UNITA p ojec ’s
ac i i ies. Addi ionally, his map will se e as a c i ical inpu o he de elopmen o deli e able D5.1, he
"UNITA Mul ilingual Dissemina ion Plan," scheduled o Oc obe 2025, which will u he elabo a e on
engagemen s a egies ailo ed o each o hese g oups.
Keywo ds
S akeholde map, engagemen s a egies, communica ion channels, ca ego iza ion, dissemina ion plan.
D5.1- UNITA Mul ilingual Dissemina ion Plan
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Resumo
[Em Po uguês]
Con ex o e Obje i os
O p oje o UNITA em como obje i o e o ça a colabo ação en e as uni e sidades eu opeias pa a p omo e
a ino ação, a sus en abilidade e a mobilidade nas comunidades u ais e ans on ei iças. Nes e con ex o, o
Mapa de S akeholde s é uma e amen a undamen al pa a iden i ica e ca ego iza os p incipais
in e enien es a ní el local, egional, nacional, eu opeu e in e nacional que podem in luencia ou bene icia
do p oje o. O obje i o especí ico des e Miles one é c ia um mapa ab angen e de S akeholde s pa a apoio à
es a égia de comunicação e en ol imen o desen ol ida no Plano de Comunicação, ga an indo a sua
pa icipação a i a e con ínua nas a i idades do p oje o.
Me odologia
A equipa do WP5.1 começou po in es iga e deba e á ias abo dagens pa a o mapeamen o dos S akeholde s,
incluindo o mapeamen o geog á ico, a lis agem, as edes e a ca ego ização. A abo dagem selecionada
en ol eu a iden i icação de ca ego ias de S akeholde s ele an es, seguida da iden i icação dos a o es den o
des as ca ego ias em cada egião. Pos e io men e, as pa es in e essadas o am ca ego izadas e p io izadas
com base nas suas mo i ações e in luência, e o am desen ol idas ma izes pa a delinea es a égias de
en ol imen o adap adas a cada g upo.
Resul ados
O abalho ealizado le ou à iden i icação dos S akeholde s ele an es, ag upados em se e públicos in e nos
e dez públicos ex e nos. Pa a além disso, o am iden i icadas as á eas de a i idade mais ele an es da Aliança
pa a es es públicos e oi a ibuído um o al de 261 in e enien es especí icos, classi icados po o dem de
p io idade nas di e en es ca ego ias. Fo am ainda de inidos canais de comunicação ge ais pa a es es a o es
com base no obje i o da mensagem, jun amen e com es a égias especí icas de comunicação de c ise, bem
como es a égias de comunicação ex e na e in e na.
Impac o e aplicações
O mapa de S akeholde s cons i ui á uma e amen a essencial pa a acili a a comunicação es a égica no
seio da aliança UNITA, assegu ando um maio en ol imen o dos p incipais a o es nas a i idades do p oje o.
A sua implemen ação pe mi i á ambém uma ges ão mais e icaz das elações com os á ios S akeholde s,
o imizando as in e ações diá ias, o que e á um impac o posi i o na sus en abilidade a longo p azo e no
sucesso do p oje o. Além disso, se á um impo an e con ibu o pa a ou as a e as do p oje o, ais como a
Ta e a 5.4 “Obse a ó io de Impac o da UNITA” e a Ta e a 4.1 “In e aces In e e i o iais da UNITA pa a a
Ino ação”.
Conclusões e p óximos passos
O mapa de S akeholde s es abelece a base pa a o imiza o en ol imen o dos p incipais a o es nas a i idades
do p oje o UNITA. Além disso, es e mapa se i á como um con ibu o undamen al pa a o desen ol imen o
do Deli e able D5.1, o “Plano de Comunicação Mul ilingue da UNITA”, agendado pa a ou ub o de 2025, que
i á ap o unda as es a égias de en ol imen o adap adas a cada um des es g upos.
Pala as-cha e
Mapa de S akeholde s, es a égias de en ol imen o, canais de comunicação, ca ego ização, plano de
comunicação.
D5.1- UNITA Mul ilingual Dissemina ion Plan
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Resumen
[En español]
Con ex o y Obje i os
El p oyec o UNITA iene como obje i o o alece la colabo ación en e uni e sidades eu opeas pa a
p omo e la inno ación, la sos enibilidad y la mo ilidad den o de las comunidades u ales y ans on e izas.
En es e con ex o, el mapa de g upos de in e és es una he amien a cla e pa a iden i ica y ca ego iza a los
ac o es cla e a ni el local, egional, nacional, eu opeo e in e nacional que pueden in lui o bene icia se del
p oyec o. El obje i o especí ico de es e hi o es c ea un mapa comp ensi o de g upos de in e és que apoye
la es a egia de comunicación e implicación desa ollada en el plan de diseminación, asegu ando su
pa icipación y con inua en las ac i idades del p oyec o.
Me odología
En p ime luga , en el equipo del WP5.1 se in es iga on y deba ie on a ios en oques pa a el mapeo de g upos
de in e és, incluido un en oque geog á ico, lis as, edes y ca ego ización. El en oque seleccionado consis ió
en iden i ica ca ego ías ele an es de g upos de in e és y la pos e io iden i icación de ac o es den o de
es as ca ego ías en cada egión. Pos e io men e, se ca ego iza on y p io iza on los g upos según sus
mo i aciones e in luencia, y se desa olla on ma ices pa a delinea es a egias de implicación pe sonalizadas
pa a cada g upo.
Resul ados y consecuencias
El abajo ealizado ha lle ado a la iden i icación de los g upos de in e és ele an es, ag upados en sie e
audiencias in e nas y diez audiencias ex e nas. Además, se han iden i icado las á eas de ac i idad de la
alianza más ele an es pa a es as audiencias, y un o al de 261 ac o es conc e os han sido asignados y
p io izados en di e en es ca ego ías. Adicionalmen e, se han de inido los canales de comunicación gene al
pa a es os ac o es en unción del p opósi o del mensaje, jun o con es a egias especí icas de comunicación
de c isis, así como es a egias de comunicación an o ex e nas como in e nas.
Impac o y aplicaciones
El mapa de g upos de in e és p opo ciona á una he amien a esencial pa a acili a la comunicación
es a égica den o de la alianza UNITA, asegu ando una mayo implicación de ac o es cla e en las ac i idades
del p oyec o. Además, su implemen ación pe mi i á una ges ión más e ec i a de las elaciones con los
di e en es g upos de in e és, op imizando las in e acciones co idianas, lo que end á un impac o posi i o en
la sos enibilidad y el éxi o a la go plazo del p oyec o. Asimismo, se i á como un inpu impo an e pa a o as
a eas del p oyec o, como la Ta ea 5.4 "UNITA Impac Obse a o y" y la Ta ea 4.1 "UNITA In e - e i o ial
In e aces o Inno a ion."
Conclusiones y siguien es pasos
El mapa de g upos de in e és es ablece la base pa a op imiza la pa icipación de los ac o es cla e en las
ac i idades del p oyec o UNITA. Además, es e mapa se i á como un inpu c í ico pa a el desa ollo del
en egable D5.1, el "Plan de Diseminación Mul ilingüe de UNITA," p e is o pa a oc ub e de 2025, que
p o undiza á en las es a egias de implicación adap adas a cada uno de es os g upos.
Palab as cla e
Mapa de g upos de in e és, es a egias de implicación, canales de comunicación, ca ego ización, plan de
diseminación.
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Résumé
[En F ançais]
Con ex e e Objec i s
Le p oje UNITA ise à en o ce la collabo a ion en e les uni e si és eu opéennes a in de p omou oi
l'inno a ion, la du abili é e la mobili é au sein des communau és u ales e ans on aliè es. Dans ce
con ex e, la ca e des pa ies p enan es es un ou il-clé pou iden i ie e ca égo ise les ac eu s-clés aux
ni eaux local, égional, na ional, eu opéen e in e na ional, qui peu en in luence ou béné icie du p oje .
L'objec i spéci ique de ce e é ape es de c ée une ca e complè e des pa ies p enan es qui sou ien la
s a égie de communica ion e d'engagemen dé eloppée dans le plan de di usion, ga an issan leu
pa icipa ion ac i e e con inue aux ac i i és du p oje .
Mé hodologie
Di e ses app oches pou ca og aphie les pa ies p enan es, y comp is la ca og aphie géog aphique, les
lis es, les éseaux e la ca égo isa ion, on d'abo d é é en isagées e é udiées pa l'équipe WP5.1. L'app oche
e enue a consis é à iden i ie les ca égo ies de pa ies p enan es pe inen es, puis à iden i ie les ac eu s
au sein de ces ca égo ies dans chaque égion. Pa la sui e, les pa ies p enan es on é é ca égo isées e
hié a chisées en onc ion de leu s mo i a ions e de leu in luence, e des ma ices on é é dé eloppées pou
dé ini des s a égies d'engagemen adap ées à chaque g oupe.
Résul a s e Accomplissemen s
Le a ail éalisé a pe mis d'iden i ie les pa ies p enan es pe inen es, eg oupées en sep publics in e nes
e dix publics ex e nes. De plus, les domaines d'ac i i é les plus pe inen s pou ces publics au sein de
l'alliance on é é iden i iés, e un o al de 261 ac eu s spéci iques on é é assignés e p io isés dans
di é en es ca égo ies. En ou e, des canaux de communica ion géné aux on é é dé inis pou ces ac eu s en
onc ion de l'objec i du message, ainsi que des s a égies de communica ion de c ise spéci iques, e des
s a égies de communica ion ex e nes e in e nes.
Impac e Applica ions
La ca e des pa ies p enan es cons i ue a un ou il essen iel pou acili e la communica ion s a égique au
sein de l'alliance UNITA, en assu an une plus g ande implica ion des ac eu s-clés dans les ac i i és du p oje .
De plus, sa mise en œu e pe me a une ges ion plus e icace des ela ions a ec les di é en es pa ies
p enan es, op imisan les in e ac ions quo idiennes, ce qui au a un impac posi i su la du abili é e le succès
à long e me du p oje . En ou e, elle se de con ibu ion impo an e pou d'au es âches du p oje , elles
que la Tâche 5.4 "Obse a oi e de l'impac UNITA" e la Tâche 4.1 "In e aces in e e i o iales UNITA pou
l'inno a ion."
Conclusions e P ochaines É apes
La ca e des pa ies p enan es pose les bases pou op imise l'engagemen des ac eu s-clés dans les ac i i és
du p oje UNITA. De plus, ce e ca e se i a de con ibu ion essen ielle pou l'élabo a ion du li able D5.1,
le "Plan de di usion mul ilingue UNITA," p é u pou oc ob e 2025, qui dé aille a da an age les s a égies
d'engagemen adap ées à chacun de ces g oupes.
Mo s-clés
Ca e des pa ies p enan es, s a égies d'engagemen , canaux de communica ion, ca égo isa ion, plan de
di usion.
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Abs ac
[In I aliano]
Con es o e Obie i i
Il p oge o UNITA mi a a a o za e la collabo azione a le uni e si à eu opee pe p omuo e e l'inno azione,
la sos enibili à e la mobili à nelle comuni à u ali e ans on alie e. In ques o con es o, la mappa degli
s akeholde è uno s umen o ondamen ale pe iden i ica e e classi ica e gli a o i chia e a li ello locale,
egionale, nazionale, eu opeo e in e nazionale che possono in luenza e o bene icia e del p oge o. L'obie i o
speci ico di ques a appa è c ea e una mappa comple a degli s akeholde che suppo i la s a egia di
comunicazione e coin olgimen o s iluppa a nel piano di disseminazione, ga an endo la lo o pa ecipazione
a i a e con inua alle a i i à del p oge o.
Me odologia
Il g uppo di la o o del WP5.1 ha p ima esamina o e ice ca o a i app occi pe la mappa u a degli s akeholde ,
a cui la mappa u a geog a ica, l'elenco, le e i e la ca ego izzazione. L'app occio seleziona o p e ede a
l'iden i icazione delle ca ego ie di s akeholde ile an i, segui a dall'iden i icazione degli a o i all'in e no di
ques e ca ego ie in ogni egione. Successi amen e, gli s akeholde sono s a i classi ica i in base alle lo o
mo i azioni e alla lo o in luenza, e sono s a e s iluppa e ma ici pe delinea e s a egie di coin olgimen o su
misu a pe ciascun g uppo.
Risul a i ed Esi i
Il la o o s ol o ha po a o all'iden i icazione degli s akeholde ile an i, agg uppa i in se e pubblici in e ni
e dieci es e ni. Inol e, sono s a e iden i ica e le a ee di a i i à più ile an i dell'Alleanza pe ques i pubblici,
e un o ale di 261 a o i speci ici sono s a i assegna i e p io i a i in di e se ca ego ie. Inol e, sono s a i
de ini i i canali di comunicazione gene ali pe ques i a o i in base allo scopo del messaggio, ol e a s a egie
speci iche di comunicazione in caso di c isi, nonché s a egie di comunicazione es e na e in e na.
Impa o e Applicazioni
La mappa degli s akeholde o ni à uno s umen o essenziale pe acili a e la comunicazione s a egica
all'in e no dell'alleanza UNITA, ga an endo un maggio e coin olgimen o degli a o i chia e nelle a i i à del
p oge o. Inol e, la sua implemen azione consen i à una ges ione più e icace delle elazioni con i a i
s akeholde , o imizzando le in e azioni quo idiane, che a anno un impa o posi i o sulla sos enibili à a
lungo e mine e sul successo del p oge o. Inol e, se e come inpu impo an e pe al i Task del p oge o,
come il ask 5.4 “Osse a o io dell'impa o UNITA” e il ask 4.1 “In e acce in e e i o iali UNITA pe
l'inno azione”.
Conclusioni e P ossimi passi
La mappa degli s akeholde pone le basi pe o imizza e il coin olgimen o degli a o i chia e nelle a i i à
del p oge o UNITA. Inol e, ques a mappa se i à come inpu ondamen ale pe lo s iluppo del deli e able
D5.1, il “Piano di di usione mul ilingue di UNITA”, p e is o pe o ob e 2025, che elabo e à ul e io men e
le s a egie di coin olgimen o su misu a pe ciascuno di ques i g uppi.
Keywo ds
Mappa degli s akeholde , s a egie di coin olgimen o, canali di comunicazione, ca ego izzazione, piano di
di usione.

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Abs ac
[Română]
Con ex și obiec i e
P oiec ul UNITA își p opune să consolideze colabo a ea din e uni e si ățile eu opene pen u a p omo a
ino ația, sus enabili a ea și mobili a ea în cad ul comuni ățilo u ale și ans on alie e. În aces con ex ,
ha a pă țilo in e esa e es e un ins umen cheie pen u iden i ica ea și clasi ica ea ac o ilo cheie la ni el
local, egional, național, eu opean și in e național ca e po in luența sau po bene icia de pe u ma
p oiec ului. Obiec i ul speci ic al aces ei e ape es e c ea ea unei hă ți cup inză oa e a g upu ilo de in e ese
ca e să susțină s a egia de comunica e și implica e dez ol a ă în planul de disemina e, asigu ând
pa icipa ea lo ac i ă și con inuă la ac i i ățile p oiec ului.
Me odologie
În p imul ând, mai mul e abo dă i ale ca og a ie ii g upu ilo de in e ese au os ce ce a e și discu a e în
echipa WP5.1, inclusi o abo da e geog a ică, lis e, ețele și ca ego iza e. Abo da ea selec a ă a cons a în
iden i ica ea ca ego iilo ele an e de g upu i de in e ese și iden i ica ea ul e ioa ă a ac o ilo din cad ul
aces o ca ego ii în ieca e egiune. Ul e io , g upu ile au os clasi ica e și p io i iza e pe baza mo i ațiilo
și in luenței lo , ia ma icele au os dez ol a e pen u a con u a s a egiile de implica e pe sonaliza e
pen u ieca e g up.
Rezul a e și consecințe
Munca des ășu a ă a condus la iden i ica ea uno g upu i de in e ese ele an e, g upa e în șap e audiențe
in e ne și zece audiențe ex e ne. În plus, au os iden i ica e cele mai ele an e domenii de ac i i a e ale
alianței pen u aces e audiențe, ia un o al de 261 de ac o i speci ici au os desemnați și p io i izați în
di e i e ca ego ii. În plus, canalele gene ale de comunica e au os de ini e pen u aceș i ac o i pe baza
scopului mesajului, împ eună cu s a egii speci ice de comunica e în c iză, p ecum și s a egii de comunica e
a â ex e nă, câ și in e nă.
Impac și aplicații
Ha a pă țilo in e esa e a o e i un ins umen esențial pen u a acili a comunica ea s a egică în cad ul
alianței UNITA, asigu ând o mai ma e implica e a ac o ilo cheie în ac i i ățile p oiec ului. Mai mul ,
implemen a ea aces uia a pe mi e un managemen mai e icien al elațiilo cu di e i e g upu i de in e ese,
op imizând in e acțiunile zilnice, ceea ce a a ea un impac pozi i asup a sus enabili ății și succesului pe
e men lung al p oiec ului. De asemenea, a se i ca un inpu impo an pen u al e sa cini ale p oiec ului,
cum a i Sa cina 5.4 „Obse a o ul de impac UNITA” și Sa cina 4.1 „In e ețele in e e i o iale UNITA pen u
ino a e”.
Concluzii și pașii u mă o i
Ha a pă țilo in e esa e s abileș e baza pen u op imiza ea pa icipă ii ac o ilo cheie la ac i i ățile
p oiec ului UNITA. În plus, aceas ă ha ă a se i d ep inpu c i ic pen u dez ol a ea li abilului D5.1,
„Planul de di uza e mul iling UNITA”, p og ama pen u oc omb ie 2025, ca e a analiza s a egiile de
implica e adap a e iecă uia din e aces e g upu i.
Cu in e cheie
Ha a g upu ilo de in e ese, s a egii de implica e, canale de comunica e, ca ego iza e, plan de disemina e.
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Table o con en s
Desc ip ion 88
Pu pose 88
Me hodology 88
Ca ego iza ion o s akeholde s 88
Ex e nal S akeholde s 88
In e nal S akeholde s 89
P io i iza ion amewo k 90
Mapping Ac i i ies o S akeholde In ol emen 90
S akeholde Mapping and Analysis 92
1. Ex e nal S akeholde s 92
1.1. Policy Make s, and O he Public s akeholde s 92
1.2. Business Communi y, Associa i e S uc u es, and O he P i a e S akeholde s 92
1.3. Associa ed pa ne s 94
1.4. O he Uni e si ies in he wo ld 95
1.5. O he Uni e si ies in Eu ope 98
1.6. O he Eu opean Alliances 98
1.7. Academic S a ou side UNITA 98
1.8. P ospec i e s uden s 98
1.9. Ci izens 98
1.10. Na ional and Fo eign Media, Jou nalis s, and Opinion Make s 99
2. In e nal S akeholde s 101
2.1. Academic S a 101
2.2. S uden s 101
2.3. Adminis a i e S a 101
2.4. Task Co-leade s 102
2.5. Task Team membe s 102
Communica ion S a egies o S akeholde s 104
Communica ion Tac ics and Channels 111
Discussion o he inal ou come 115
Conclusions 115
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Desc ip ion
Pu pose
Task 5.1.2, "C ea e a Map o S akeholde s," aims o iden i y all s akeholde s a local, egional, na ional,
Eu opean, and in e na ional le els and de elop ailo ed communica ion and in ol emen s a egies o each.
The online s akeholde map will se e as a quick e e ence o e e yone in ol ed in he UNITA p ojec ,
cla i ying s akeholde s and hei oles.
The ask 5.1.2 in ol es se e al key sub asks aimed a c ea ing a comp ehensi e map o s akeholde s o he
UNITA p ojec . Fi s , people, o ganiza ions, and g oups ha can be posi i ely a ec ed by he p ojec a
local, egional, na ional, and in e na ional le els should be iden i ied (A.5.1.2.1). Nex , he in e es s,
mo i a ions, and p io i ies o hese s akeholde s should be assessed (A.5.1.2.2), ollowed by de e mining
hei oles and le els o in luence wi hin he scope o he p ojec (A.5.1.2.3). Based on his analysis, ailo ed
s a egies should be de eloped o engage ele an s akeholde s and ensu e ongoing a en ion and
in ol emen (A.5.1.2.4). Finally, he s akeholde map will be published online as a e e ence ool o all
p ojec pa icipan s (A.5.1.2.5).
Me hodology
Va ious app oaches o mapping s akeholde s, including geog aphical mapping, lis ing, ne wo ks, and
ca ego iza ion, we e i s b ains o med and esea ched by he WP5.1 eam. The inal app oach was selec ed
and app o ed du ing he Pamplona Team Mee ing in Feb ua y 2024, whe e he eam op ed o ca ego iza ion
o e o he possible app oaches such as geog aphical mapping, lis ing, o ne wo ks.
Be ween Ap il and May, he speci ic ype o ca ego iza ion o be used was ho oughly discussed and e ined.
As pa o his p ocess, P o . Sob ino was in i ed o a eam mee ing o p o ide expe sugges ions. By mid-
May, he ca ego iza ion c i e ia had been inalized, and each uni e si y began compiling hei lis s o
s akeholde s and ca ego izing hem acco dingly.
Ma ices ou lining engagemen s a egies based on s akeholde s' mo i a ions and in luence we e de eloped
by he eam. The inal p oposal was p esen ed and app o ed in Sep embe .
The ollowing sec ions p esen :
• S akeholde ca ego iza ion in o in e nal and ex e nal audiences.
• The p io i iza ion amewo k using he Powe -In e es Ma ix.
• Rele an ac i i ies o each s akeholde g oup.
• De ailed analysis o each g oup and key ac o s.
• Tailo ed communica ion s a egies ia he S akeholde s Communica ion Ma ix.
• Addi ional ma ices de ailing s a egies o a ious communica ion needs.
Ca ego iza ion o s akeholde s
The s akeholde s o he UNITA p ojec ha e been ca ego ized in o wo main g oups: Ex e nal Audiences and
In e nal Audiences.
Ex e nal S akeholde s
This g oup comp ises en i ies and indi iduals beyond he immedia e ope a ional s uc u e o UNITA, including
hose who may bene i om o collabo a e wi h he alliance. The iden i ied ex e nal audiences a e:
1. Policy Make s, Business Communi y, and o he public s akeholde s: Go e nmen bodies and o he
public s akeholde s ha in luence and a e in luenced by UNITA’s ini ia i es.
2. Business Communi y, Associa i e S uc u es, and o he p i a e s akeholde s: businesses and o he
associa ions and o ganiza ions ha in luence and a e in luenced by UNITA’s ini ia i es.
3. Associa ed Pa ne s: Ex e nal o ganiza ions and en i ies ha pa ne wi h UNITA on speci ic
p ojec s.
4. O he Uni e si ies in he Wo ld: Academic ins i u ions ou side o Eu ope wi h he po en ial o
engage wi h UNITA.
5. O he Uni e si ies in Eu ope: Ins i u ions wi hin Eu ope ha , al hough no o mally pa o UNITA,
ha e oppo uni ies o collabo a ion.
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6. O he Eu opean Alliances: Collabo a i e ne wo ks and alliances wi hin Eu ope ha align wi h
UNITA’s objec i es.
7. Academic S a ou side UNITA: Resea che s and Educa o s om o he ins i u ions wi h he po en ial
o engage wi h UNITA.
8. P ospec i e S uden s: Indi iduals conside ing en olling in UNITA p og ams in he u u e.
9. Ci izens: Indi iduals om communi ies impac ed by o engaging wi h he alliance’s ac i i ies.
10. Na ional and Fo eign Media, Jou nalis s, and Opinion Make s: Media ep esen a i es and
in luence s in he coun ies whe e UNITA is ep esen ed.
In e nal S akeholde s
This g oup includes indi iduals and en i ies di ec ly in ol ed in he ope a ional and s a egic ac i i ies o
UNITA. The iden i ied in e nal audiences a e:
1. Academic S a : Educa o s and esea che s who a e pa o he UNITA uni e si ies.
2. S uden s: En olled s uden s pa icipa ing in he p og ams and ac i i ies o e ed by he alliance.
3. Adminis a i e S a : Suppo s a managing and acili a ing uni e si y ope a ions.
4. Task Co-Leade s: Membe s esponsible o leading speci ic asks wi hin he wo k packages.
5. WPs Task Teams: Collabo a o s om o he WPs wi hin UNITA.
This ca ego iza ion se es as he ounda ion o p io i izing s akeholde s and de eloping ailo ed engagemen
s a egies o each g oup. Figu e 1 shows he ca ego iza ion scheme.
Figu e 1. Ca ego iza ion o S akeholde s
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cul u al and social in eg a ion. Figu e 3 shows a map o he uni e si ies pa icula ly in ol ed as pa ne s
wi hin he Geminae ne wo k, while Table 5 lis s hese uni e si ies in de ail.
Figu e 3. Map o Uni e si ies in he Geminae Ne wo k
Table 5. Classi ica ion o S akeholde s by In luence and In e es Le els Ac oss UNITA Uni e si ies.
G oup 1.4. O he Uni e si ies in he wo ld
Designa ion
S akeholde
Ca ego y
Type
Loca ion
Powe /
In luence
(+/-)
In e es /
A ailabili y
(+/-)
Needs
2IE - Ins i u In e na ional
d'Ingénie ie de l'Eau e de
l'En i onnemen
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Fucape Business School
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
ITBA: Ins i u o Tecnológico de
Buenos Ai es
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad Au ónoma de San o
Domingo
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad Au ónoma San Luis
Po osí
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad Ca ólica de Colombia
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad de La Habana
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad de los Andes
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad de Mon e ey
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad del Rosa io
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad Nacional de Colombia
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med

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Designa ion
S akeholde
Ca ego y
Type
Loca ion
Powe /
In luence
(+/-)
In e es /
A ailabili y
(+/-)
Needs
Uni e sidad Nacional de Cuyo
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidad Nacional de La Pla a
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade de B asília
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade de Cabo Ve de
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Es adual de
Campinas
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Es adual do Oes e
do Pa aná
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Fede al da Bahia
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Fede al de Minas
Ge ais
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Fede al de Viçosa
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Fede al do Rio de
Janei o
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Nacional de Timo
Lo osa'e
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Pedagogica de
Mapu o
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e sidade Regional de
Blumenau
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e si e Cheikh An a Diop de
Daka
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e si é d'Abomey - Cala i
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e si é de Boume des
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e si é de She b ooke
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e si é du Québec à T ois-
Ri iè es
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e si é Hassan II de
Casablanca
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
Uni e si é d'An anana i o
Ex e nal
O he
uni e si ies in
he Wo ld
In e na ional
Low
High
Keep
In o med
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1.5. O he Uni e si ies in Eu ope
UNITA pa ne s also collabo a e wi h o he uni e si ies ac oss Eu ope o s eng hen ies wi hin he Eu opean
Highe Educa ion A ea and o expand he impac o he alliance. These collabo a ions o en occu h ough
join p ojec s, s uden and s a exchanges, and he sha ing o bes p ac ices. In Spain, bo h he Uni e si y
o Za agoza and Uni e sidad Pública de Na a a a e pa o Campus Ibe us, a Spanish uni e si y alliance ha
p omo es coope a ion in esea ch, educa ion, and inno a ion among i s membe s. The aim is o enhance
educa ional mobili y, os e esea ch coope a ion, and suppo he exchange o knowledge and esou ces
among Eu opean ins i u ions. We cha ac e ize hese collabo a ions as ha ing low powe and low in e es , so
he s a egy is o moni o hem closely, ensu ing ha po en ial oppo uni ies o syne gy and coope a ion
a e iden i ied when hey align wi h UNITA's s a egic goals.
1.6. O he Eu opean Alliances
UNITA also connec s wi h o he Eu opean alliances simila o i sel , which a e pa o he Eu opean
Uni e si ies Ini ia i e. These alliances, such as EPICUR, CIVIS, and EUTOPIA, p omo e coope a ion be ween
uni e si ies o enhance mobili y, inno a ion, and egional in eg a ion ac oss Eu ope. By engaging wi h hese
alliances, UNITA can exchange bes p ac ices and explo e join ini ia i es ha align wi h i s own objec i es.
The comple e lis o hese Eu opean alliances is a ailable in he Eu opean Commission po al
11
. We
ca ego ize hese alliances as ha ing low powe and low in e es ; hus, ou s a egy is o moni o hem,
ensu ing ha collabo a ion oppo uni ies a e iden i ied and le e aged when bene icial o UNITA's mission.
1.7. Academic S a ou side UNITA
Resea che s and educa o s om ins i u ions ou side o UNITA ep esen a aluable esou ce o expanding
he alliance's academic and esea ch ne wo k. These ex e nal academic s a ha e he po en ial o
collabo a e wi h UNITA pa ne s in a eas such as join esea ch p ojec s, academic exchanges, and co-
eaching oppo uni ies. By engaging wi h hese esea che s, UNITA can en ich i s in e disciplina y hubs,
enhance knowledge sha ing, and c ea e new oppo uni ies o collabo a i e g an applica ions and
publica ions.
Acco ding o ou classi ica ion, hese s akeholde s gene ally ha e mode a e in e es and in luence, as hei
in ol emen depends on he alignmen o hei esea ch in e es s wi h UNITA’s hema ic p io i ies. The
s a egy is o engage hem selec i ely, ocusing on hose whose expe ise ma ches key a eas such as
enewable ene gies, cul u al he i age, and digi al ansi ion. This app oach ensu es ha UNITA can es ablish
meaning ul and p oduc i e academic ela ionships ha enhance i s esea ch ou pu and educa ional
o e ings.
1.8. P ospec i e s uden s
P ospec i e s uden s a e a key ex e nal audience o UNITA, as hei u u e en ollmen con ibu es o he
alliance’s g ow h and he sus ainabili y o i s p og ams. These s uden s, om wi hin Eu ope and beyond,
ha e he po en ial o pa icipa e in UNITA’s di e se educa ional o e ings, including mobili y p og ams,
in e disciplina y cou ses, and esea ch oppo uni ies wi hin i s hema ic hubs. Engaging p ospec i e s uden s
is c ucial o p omo ing he alliance’s isibili y and a ac i eness, ensu ing a s eady in lux o new alen in o
UNITA’s membe uni e si ies.
We classi y p ospec i e s uden s as ha ing mode a e in e es and low powe , as hei in ol emen depends
on he ele ance o UNITA’s p og ams o hei educa ional and ca ee goals. The s a egy o his g oup is o
in o m and a ac hem h ough a ge ed ma ke ing campaigns, open days, and digi al ou each p og ams
ha highligh he unique oppo uni ies a ailable wi hin he alliance, such as in e na ional mobili y, language
p og ams, and inno a i e lea ning expe iences ailo ed o global and egional needs.
1.9. Ci izens
Ci izens, pa icula ly hose om he egions su ounding UNITA’s membe uni e si ies, a e an impo an
ex e nal audience o he alliance. Thei in ol emen and suppo a e essen ial o in eg a ing UNITA’s
11
Eu opean Uni e si ies alliances and hei pa ne s - Eu opean Educa ion A ea:
h ps://educa ion.ec.eu opa.eu/educa ion-le els/highe -educa ion/eu opean-uni e si ies-ini ia i e/map
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ac i i ies wi hin local communi ies, os e ing social and cul u al de elopmen , and ensu ing ha he
alliance's ini ia i es ha e a meaning ul impac a he egional le el. By engaging wi h ci izens, UNITA aims o
p omo e awa eness abou i s p og ams, encou age pa icipa ion in local e en s, and suppo ini ia i es ha
enhance he quali y o li e in hese egions, such as cul u al he i age p ese a ion, g een sus ainabili y
p ojec s, and li elong lea ning oppo uni ies.
Alumni, as o me s uden s a each UNITA uni e si y, can play a signi ican ole wi hin his g oup. They se e
as ambassado s o hei ins i u ions, helping o build s ong connec ions be ween he alliance and local
communi ies. By le e aging alumni ne wo ks, UNITA can u he p omo e i s ac i i ies and s eng hen
communi y engagemen , ensu ing ha he alliance’s ini ia i es a e suppo ed and sus ained o e ime.
1.10. Na ional and Fo eign Media, Jou nalis s, and Opinion Make s
Na ional and o eign media, jou nalis s, and opinion make s a e c ucial o inc easing he isibili y and impac
o he UNITA alliance. These s akeholde s ha e he abili y o dissemina e in o ma ion widely, shape public
pe cep ion, and a ac in e es om o he po en ial pa ne s and s akeholde s. UNITA pa ne s ac i ely
engage wi h majo p ess agencies in Eu ope and beyond o ensu e ha he alliance’s ac i i ies, achie emen s,
and oppo uni ies each a b oade audience.
To acili a e e ec i e communica ion, UNITA is explo ing collabo a ions wi h key p ess agencies, such as
L’Agenzia Nazionale S ampa Associa a (ANSA) in I aly, which has shown in e es in p omo ing Eu opean
uni e si y alliances. Addi ionally, o he ele an p ess agencies in he UNITA coun ies include F ance P esse
(F ance), Agência LUSA (Po ugal), EFE and EUROPA PRESS (Spain), and Keys one ATS (Swi ze land). The ull
lis o hese agencies is p o ided in Table 6.
We classi y hese s akeholde s as ha ing mode a e powe and mode a e in e es , as hei in luence on public
opinion is signi ican bu hei engagemen depends on he ele ance o UNITA’s ini ia i es. Ou s a egy is
o ac i ely engage and in o m hem h ough p ess eleases, media b ie ings, and ailo ed communica ion
e o s o maximize media co e age and suppo o he alliance.
Table 6. Rele an p ess agencies in he UNITA coun ies
Coun y
P ess Agency
F ance
F ance P esse
I aly
ANSA
L'Agenzia Nazionale S ampa Associa a
Po ugal
Agência LUSA
Romania
Da a no a ailable
Spain
EFE and EUROPA PRESS
Swi ze land
Keys one ATS
Ex e nal S akeholde Engagemen Ma ix o UNITA Ac i i ies
The ma ix in Figu e 4 illus a es he ela ionship be ween UNITA’s key ex e nal s akeholde g oups and i s
co e a eas o ac i i y. Each cell in he ma ix ep esen s he ele ance o a pa icula ac i i y o each
s akeholde g oup, using a colo -coded and symbols sys em o indica e engagemen le els
12
. The colo ange
speci y he ype o s a egy UNITA should apply o each g oup, such as "Manage Closely," "Keep Sa is ied,"
"Keep In o med," o "Moni o ", as desc ibed in Figu e 2.
The pu pose o his isual ep esen a ion is o guide he alliance’s engagemen e o s, ensu ing ha each
s akeholde g oup is in ol ed acco ding o hei in luence and in e es in a ious ac i i ies, he eby
maximizing he impac and e iciency o UNITA’s ini ia i es.
12
Highly ele an
mode a ely ele an
mos ly i ele an
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Figu e 4. Ex e nal S akeholde Engagemen Ma ix o UNITA Ac i i ies
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2. In e nal S akeholde s
2.1. Academic S a
Academic s a a e essen ial o he success ul implemen a ion o UNITA's ac i i ies, as hey a e di ec ly
in ol ed in eaching, esea ch, and p og am de elopmen . Thei p ima y mo i a ions include ad ancing hei
own academic ca ee s, engaging in in e disciplina y and in e na ional collabo a ions, and accessing unding
and esou ces o hei esea ch p ojec s. They a e also mo i a ed by he oppo uni y o expand hei
p o essional ne wo ks and con ibu e o inno a i e educa ional and esea ch ini ia i es ha align wi h
UNITA's ocus a eas, such as mobili y p og ams, sus ainabili y p ojec s, and cul u al he i age p ese a ion.
Gi en hei high in luence and high in e es in UNITA’s ac i i ies, he s a egy o engaging academic s a is
o "Manage Closely". This in ol es con inuous engagemen h ough egula communica ion, p o iding
oppo uni ies o leade ship in key p ojec s, and ensu ing hey ha e access o he esou ces and suppo
necessa y o ac i ely pa icipa e in and shape he alliance’s ini ia i es.
2.2. S uden s
S uden s a e cen al bene icia ies o UNITA’s ini ia i es, and hei mo i a ions align closely wi h he
oppo uni ies he alliance o e s. They a e p ima ily mo i a ed by in e na ional mobili y oppo uni ies, access
o di e se and inno a i e educa ional p og ams, and he chance o engage in esea ch and p o essional
de elopmen h ough in e nships and ex acu icula ac i i ies. The abili y o s udy in mul icul u al
en i onmen s and gain skills ha enhance hei employabili y a e also key incen i es ha align wi h UNITA’s
ocus on enhancing educa ional quali y and os e ing s uden exchanges.
A special subg oup wi hin his ca ego y is s uden o ganiza ions, which play a c ucial ole in ep esen ing and
mobilizing s uden in e es s wi hin and beyond he alliance. A he Eu opean le el, he Eu opean S uden s’
Union (ESU) and he E asmus S uden Ne wo k (ESN) a e wo p ominen o ganiza ions ha ep esen s uden
in e es s, ad oca ing o mobili y, quali y educa ion, and s uden igh s ac oss Eu ope. These o ganiza ions
a e key pa ne s o aligning UNITA’s p og ams wi h b oade Eu opean s uden ini ia i es and enhancing
s uden engagemen .
Gi en ha s uden s gene ally ha e modes o low in e es in UNITA’s ac i i ies, he app op ia e s a egy is
o "Moni o ". This in ol es main aining open communica ion channels o in o m hem abou ele an
oppo uni ies such as mobili y p og ams and in e nships. Collabo a ing wi h s uden o ganiza ions like ESU
and ESN can also help in e ec i ely eaching s uden s and inc easing hei awa eness and engagemen wi h
UNITA’s ini ia i es.
2.3. Adminis a i e S a
Adminis a i e s a a e i al o he success ul implemen a ion and managemen o UNITA’s p og ams and
ac i i ies. Thei mo i a ions a e p ima ily linked o p o essional de elopmen oppo uni ies, inc eased
collabo a ion be ween uni e si ies, and he enhancemen o hei skills in managing in e na ional p og ams,
s uden mobili y, and adminis a i e p ocesses. Alignmen wi h UNITA’s ini ia i es is pa icula ly s ong when
hese ini ia i es p o ide aining oppo uni ies, esou ces, and suppo ha help adminis a i e s a manage
he logis ics and ope a ions o c oss-uni e si y ac i i ies e ec i ely. One key a ea is he in e -comp ehension
cou ses, which o e adminis a i e s a he oppo uni y o imp o e hei communica ion skills ac oss
di e en Romance languages, acili a ing smoo he coo dina ion wi hin he alliance.
Gi en ha adminis a i e s a ha e a mode a e le el o in luence bu modes in e es , he app op ia e
s a egy is o "Keep Sa is ied". This in ol es p o iding ongoing aining, esou ces, and suppo , such as he
in e -comp ehension cou ses, o ensu e hey eel equipped and alued in hei oles. Regula communica ion
abou he bene i s o UNITA’s ini ia i es and in ol ing hem in wo kshops o p o essional de elopmen
p og ams ha align wi h he alliance’s goals can help main ain hei engagemen and sa is ac ion.

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2.4. Task Co-leade s
Task co-leade s a e esponsible o leading speci ic asks wi hin he b oade wo k packages o UNITA’s
Eu opean p ojec . Each ask is co-led by wo indi iduals om di e en uni e si ies, coo dina ing e o s
ac oss pa ne ins i u ions o achie e he ask objec i es. Thei mo i a ions include de eloping leade ship
skills, gaining expe ience in in e na ional collabo a ion, and con ibu ing o he o e all success o he
alliance. By managing hei asks, hey also can in luence he ou comes o hei wo k package, which aligns
wi h hei p o essional in e es s and he s a egic goals o UNITA. Task co-leade s a e expec ed o pa icipa e
in he UNITA Weeks, whe e hey mee wi h o he co-leade s and eam membe s om a ious uni e si ies, as
well as hold mon hly mee ings wi h hei espec i e eams o plan and implemen ask-speci ic ac i i ies.
Gi en ha ask co-leade s ha e mode a e in luence and high in e es in UNITA’s ac i i ies, he app op ia e
s a egy is o "Engage Selec i ely". This in ol es p o iding hem wi h he necessa y esou ces, suppo , and
au onomy o manage hei asks e ec i ely while main aining egula communica ion and coo dina ion.
O ganizing annual UNITA Weeks and mon hly eam mee ings ensu es hey emain aligned wi h he b oade
goals o he wo k packages and allows o knowledge sha ing and collabo a ion wi h o he co-leade s. This
app oach empowe s ask co-leade s o ake owne ship o hei asks and ensu es ha hey emain engaged
and mo i a ed o achie e he p ojec ’s objec i es.
2.5. Task Team membe s
Task eam membe s a e esponsible o execu ing he ac i i ies wi hin each ask o he wo k packages. These
indi iduals, coming om a ious UNITA pa ne uni e si ies, collabo a e unde he guidance o ask co-leade s
o accomplish speci ic objec i es and deli e ables. Thei mo i a ions include gaining expe ience in
in e na ional p ojec s, de eloping new skills, and expanding hei p o essional ne wo ks. By pa icipa ing in
hese asks, eam membe s also could con ibu e o UNITA’s s a egic goals, such as p omo ing mobili y,
sus ainabili y, and c oss-bo de collabo a ion, which align wi h hei own academic o p o essional g ow h.
Task eam membe s ha e low o mode a e in luence bu a mode a e in e es in UNITA’s ac i i ies, as hei
engagemen is o en dependen on he ele ance o he ask o hei p o essional o academic de elopmen .
The app op ia e s a egy is o "Keep In o med". This in ol es main aining consis en communica ion wi h
hem h ough mon hly upda es, p og ess mee ings, and sha ing ask- ela ed esou ces and oppo uni ies.
Addi ionally, p o iding ecogni ion o hei con ibu ions and o e ing p o essional de elopmen
oppo uni ies wi hin he alliance (e.g., h ough pa icipa ion in aining o in e na ional e en s like he UNITA
Weeks) helps main ain hei mo i a ion and alignmen wi h he ask’s objec i es.
In e nal S akeholde Engagemen Ma ix o UNITA Ac i i ies
The ma ix in Figu e 5 illus a es he ela ionship be ween UNITA’s key in e nal s akeholde g oups and i s
co e a eas o ac i i y. Each cell in he ma ix ep esen s he ele ance o a pa icula ac i i y o each
s akeholde g oup, using a colo -coded and symbols sys em o indica e engagemen le els
13
. The colo
ange speci y he ype o s a egy UNITA should apply o each g oup, such as "Manage Closely," "Keep
Sa is ied," "Keep In o med," o "Moni o ", as desc ibed in Figu e 2.
13
Highly ele an
mode a ely ele an
mos ly i ele an
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Figu e 5. In e nal S akeholde s Engagemen Ma ix o UNITA Ac i i ies
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Communica ion S a egies o S akeholde s
Engaging s akeholde s e ec i ely is i al o he success o he UNITA alliance. By aligning communica ion
s a egies wi h he in e es s, in luence, and oles o each s akeholde g oup, UNITA ensu es ha all pa ies
a e in o med, mo i a ed, and ac i ely con ibu ing o he alliance’s goals. This sec ion ou lines he
communica ion s a egies o bo h ex e nal and in e nal s akeholde s, de ailing he pu pose, channels,
ac ions, key messages, equency, and designa ed sende o each g oup.
The ollowing ables p o ide de ailed communica ion s a egies o each s akeholde g oup, co e ing:
• Audience: The speci ic s akeholde g oup a ge ed.
• Pu pose: The objec i e o communica ion (e.g., in o m, engage, suppo ).
• Channel: The me hods used o communica ion (e.g., email, social media, mee ings).
• Ac ions: Speci ic communica ion ac i i ies (e.g., aining sessions, in o ma ion upda es).
• Message: The co e con en o communica ion ailo ed o each g oup (e.g., collabo a ion
oppo uni ies, p og ess upda es).
• F equency: How o en he communica ion occu s (e.g., mon hly, qua e ly, annually).
• Sende : The indi idual o eam esponsible o communica ion (e.g., WP Leade , Communica ion
Team, UNITA Coo dina ion Team).
These s uc u ed app oaches ensu e ha bo h ex e nal and in e nal s akeholde s ecei e he app op ia e
le els o in o ma ion and engagemen necessa y o he success ul implemen a ion o UNITA’s ini ia i es.
Ex e nal S akeholde G oup 1: Policy Make s and O he Public S akeholde s
Pu pose: In luence policies and secu e suppo o UNITA’s ac i i ies by de eloping s a egic alliances and
pa ne ships.
Table 7 - Communica ion s a egy - G oup 1.1
Pu pose
In luence policies and build alliances
Channel
Mee ings, alliances, policy b ie s
Ac ions
De elop mee ings, es ablish alliances, pa icipa e in e en s
Message
Oppo uni ies and p og ess o he p ojec , alignmen wi h policy goals
F equency
Qua e ly
Sende
Alliance Leade ship
Policy make s and public s akeholde s possess high powe and in luence, making hem essen ial pa ne s o
UNITA’s success. The ocus is on de eloping alliances and holding s a egic mee ings o keep hem engaged
and in o med abou he p ojec ’s p og ess. Communica ion highligh s how UNITA’s ini ia i es align wi h and
suppo public policy objec i es, ensu ing hey emain suppo i e o he alliance's goals. Regula upda es and
mee ings, coo dina ed by he alliance leade ship, should be held qua e ly o main ain engagemen and
in luence.
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Ex e nal S akeholde G oup 1.2. Business Communi y, Associa i e S uc u es, and O he P i a e S akeholde s
Pu pose: Build pa ne ships and p omo e collabo a ion oppo uni ies ha bene i bo h he business
communi y and UNITA’s objec i es.
Table 8 - Communica ion S a egies - G oup 1.2
Pu pose
Build pa ne ships and p omo e collabo a ion oppo uni ies
Channel
Indus y e en s, business o ums, newsle e s, di ec mee ings
Ac ions
O ganize collabo a i e e en s, sha e p ojec upda es, iden i y
pa ne ship oppo uni ies
Message
Bene i s o collabo a ion wi h UNITA, oppo uni ies o in ol emen in
mobili y and sus ainabili y p ojec s
F equency
Qua e ly
Sende
Communica ion o ice s
The business communi y, associa i e s uc u es, and o he p i a e s akeholde s ha e mode a e powe and
mode a e in e es , making i c ucial o keep hem sa is ied and engaged. The s a egy in ol es building
pa ne ships h ough indus y e en s, business o ums, and di ec mee ings whe e oppo uni ies o
collabo a ion a e discussed. Communica ion ocuses on he mu ual bene i s o in ol emen in UNITA’s
mobili y and sus ainabili y p ojec s, encou aging ongoing suppo . Regula upda es a e p o ided on a
qua e ly basis o main ain engagemen and highligh po en ial oppo uni ies o hese s akeholde s o
con ibu e o and bene i om UNITA’s ini ia i es.
Ex e nal S akeholde G oup 1.3. Associa ed pa ne s
Pu pose: Main ain s a egic alliances and keep associa ed pa ne s in o med abou p ojec de elopmen s
and collabo a ion oppo uni ies.
Table 9 - Communica ion S a egies - G oup 1.3
Pu pose
Main ain s a egic alliances
Channel
Email, Newsle e
Ac ions
Sha e p ojec upda es, highligh collabo a ion oppo uni ies, and
p o ide egula in o ma ion on p og ess
Message
P ojec upda es and po en ial a eas o collabo a ion
F equency
Qua e ly
Sende
Alliance Leade ship / UNITA Communica ion O ice s
Associa ed pa ne s a e c ucial o building and main aining s a egic alliances ha suppo UNITA’s
ini ia i es. They ha e a mode a e in e es and in luence, making i essen ial o keep hem in o med and
engaged. Communica ion is conduc ed h ough egula emails and newsle e s ha p o ide upda es on
p ojec de elopmen s and highligh po en ial a eas o collabo a ion. By main aining a qua e ly
communica ion schedule, he alliance ensu es ha associa ed pa ne s emain suppo i e and awa e o
oppo uni ies o con ibu e o and bene i om UNITA’s ini ia i es.
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he alliance. The able de ails he a ge audiences, ypes o messages con eyed, he equency o
communica ion, and he esponsible eams o indi iduals managing each channel. This s uc u ed app oach
ensu es ha UNITA’s communica ion e o s a e consis en , a ge ed, and e ec i e in eaching all ele an
s akeholde s.
Table 22 - Communica ion Channels and Tac ics Ma ix
Channel
Pu pose
Audience
Message
F equency
Sende
Websi e
Re e ence
si e o all
audiences
S a ,
P ospec i e
s uden s,
Associa ed
pa ne s,
S akeholde s,
O he
uni e si ies,
O he Alliances,
Media,
jou nalis s,
opinion make s
Gene al
In o ma ion,
In o ma ion o
in e es o
di e en
audience
g oups.
Regula ly
Communica ion
O ice s
Twi e
P o ide
upda ed
in o ma ion,
in e ac ion
wi h use s
S a ,
P ospec i e
s uden s,
Associa ed
pa ne s,
S akeholde s,
O he
uni e si ies,
O he Alliances,
Media,
jou nalis s,
opinion make s
Key e en s,
Rele an
in o ma ion
2/3 wee s
pe week
Communica ion
O ice s
Facebook
Con ibu e o
building a
UNITA
communi y
S a ,
P ospec i e
s uden s,
Associa ed
pa ne s,
S akeholde s,
O he
uni e si ies,
O he Alliances,
Media,
jou nalis s,
opinion make s
Gene al
con en s,
In o ma ion
o esea ch
g oups,
E en s, and
o he
ini ia i es
4/5 pos s
pe week
Communica ion
O ice s
Ins ag am
Engage
s uden s,
P omo e
pa icipa ion
in UNITA
ac i i ies
S uden s, S a ,
P ospec i e
s uden s
In e es ing
in o ma ion
o s uden s,
S o ies ela ed
o UNITA
lagship opics
2/3 wee s
pe week
Communica ion
O ice s

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Channel
Pu pose
Audience
Message
F equency
Sende
LinkedIn
Con ey a
p o essional
ision o he
alliance
S a ,
P ospec i e
s uden s,
Associa ed
pa ne s,
S akeholde s,
O he
uni e si ies,
O he Alliances,
Media,
jou nalis s,
opinion make s
Job and
in e nships
oppo uni ies,
Resea ch
ac i i ies,
G an s
2/3 wee s
pe week
Communica ion
O ice s
YouTube
P omo e
UNITA in a
isual way
S a ,
P ospec i e
s uden s,
Associa ed
pa ne s,
S akeholde s,
O he
uni e si ies,
O he Alliances,
Media,
jou nalis s,
opinion make s
Educa ional
and
p omo ional
ideos, E en s
eco dings
A minimum
o 1 ideo
pe mon h
Communica ion
O ice s
Newsle e
Dissemina e
in o ma ion
on UNITA
ac i i y/Imag
e o dynamic
alliance
Associa ed
pa ne s, O he
Alliances, Media,
jou nalis s,
opinion make s,
o he HE
pa ne s
Upda ed
in o ma ion
abou he
achie emen s
and he nex
e en s o
UNITA
Mon hly
Communica ion
O ice s
P ess
eleases/Con e ence
s
Raise
awa eness
abou UNITA
and i s
ac i i ies and
communi ies
P ospec i e
s uden s,
Associa ed
pa ne s, O he
Alliances, Media,
jou nalis s,
opinion make s
Rele an
in o ma ion
abou UNITA
F equen ly
Communica ion
Se ices o each
uni e si y
B ochu es/Lea le s
In o m and
p omo e
pa icipa ion
in UNITA
e en s
S a , S uden s,
P ospec i e
s uden s,
Associa ed
pa ne s, o he
uni e si ies,
Media,
jou nalis s,
opinion make s
Gene al
con en /E en
s and o he
ini ia i es
Gene al
b ochu es
annually,
Occasional
lye s on
e en s and
ac i i ies
UNITA
Communica ion
O ice s
Me chandising
Inc ease
awa eness
Audience will
depend on he
e en , including
S a ,
P ospec i e
s uden s, and
associa ed
pa ne s
UNITA
co po a e
image
When
equi ed
UNITA g aphic
designe s
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The C isis Communica ion Ma ix ou lines he speci ic channels and s a egies ha UNITA employs o manage
communica ion e ec i ely du ing c isis si ua ions. This ma ix ensu es ha c i ical in o ma ion is
dissemina ed p omp ly o ele an audiences, wi h clea messaging and esponsible pa ies designa ed o
each communica ion channel.
Table 23 - C isis Communica ion Ma ix
Channel
Pu pose
Audience
Message
F equency
Sende
Email
C isis upda es
Leade ship
Si ua ion
epo
As needed
C isis Manage
P ess Release
Public upda es
Media
O icial
s a emen s
As needed
Communica ion
O ice s
Da acloud
Si ua ion
upda es
All use s
B ie ings
As needed
WP Leade s
Social Media
Public
awa eness
Gene al public
Response
ac ions
Real- ime
Communica ion
O ice s
Online
mee ings
Eme gency
con ac s
S a and
S uden s
Suppo op ions
As needed
P ojec
Manage
Finally, Ma ke ing Communica ion Ma ix and he S a Communica ion Ma ix dis inguish be ween ex e nal
and in e nal communica ion s a egies, espec i ely. The Ma ke ing Communica ion Ma ix ocuses on
ex e nal audiences, emphasizing b and awa eness and engagemen , while he S a Communica ion Ma ix
is designed o in e nal s akeholde s, ensu ing ha s a emain in o med, aligned, and mo i a ed. Below a e
he de ails o each ma ix:
Table 24 - Ma ke ing Communica ion Ma ix (Ex e nal Focus)
Channel
Pu pose
Audience
Message
F equency
Sende
Social Media
B and
awa eness
Ta ge
audiences
P omo ional
con en
Daily
Communica ion
o ice s
Email
Campaign
P ojec
Ac i i ies
S akeholde s
P ojec upda es
Mon hly
Communica ion
o ice s
Websi e
Resea ch
expansion
Websi e isi o s
P ojec insigh s
Weekly
Con en eam
Webina
Lead
gene a ion
P ospec i e
s uden s
Cou ses
As needed
IT Membe s
Me chandising
Inc ease
awa eness
Gene al
Audience
P omo ional
con en
Qua e ly
Communica ion
eam
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Table 25 - S a Communica ion Ma ix (In e nal Focus)
Channel
Pu pose
Audience
Message
F equency
Sende
Da acloud
P ojec
upda es
All s a
Documen s and
ac ion poin s
As needed
Leade ship
Team
Email
P ojec
upda es
All s a
S a us upda es
As needed
Leade ship
eam
Newsle e
In o m s a
S a o all
uni s
Upda es on
hema ic
p io i ies,
ins i u ional
ini ia i es, and
p ojec
achie emen s
Mon hly
Communica ion
eam
TPs Mee ings
Collabo a ion
P ojec leade s
and s a
Task alignmen
and
engagemen
Mon hly
T aining eam
Employee
Po al
Resou ces and
engagemen
S a o all
le els
T aining
oppo uni ies
and p ojec
upda es
Mon hly
HR Team
Discussion o he inal ou come
The ask aligns wi h he objec i es in he Desc ip ion o Ac ion (DoA). All s akeholde s ha e been mapped,
and ailo ed s a egies de eloped. The s akeholde map is eady o publica ion, se ing as a e e ence o
UNITA pa icipan s.
Conclusions
This documen p esen s he app oach o c ea ing he s akeholde map and engagemen s a egies o UNITA.
S akeholde s we e iden i ied, ca ego ized, and p io i ized based on mo i a ions, and in luence. Tailo ed
s a egies we e de eloped o align UNITA's ac i i ies wi h s akeholde in e es s.
Ou s akeholde mapping and communica ion s a egies will be c i ical inpu s o o he asks in he UNITA
p ojec . Speci ically, he insigh s we ha e ga he ed will con ibu e o Task 5.4, "UNITA Impac Obse a o y,"
by p o iding a comp ehensi e o e iew o s akeholde in ol emen and engagemen —essen ial o assessing
he alliance's impac . Addi ionally, Task 4.1, "UNITA In e - e i o ial In e aces o Inno a ion," will use his
documen o enhance collabo a ion be ween egions and s akeholde s o imp o ed inno a ion.
Wi hin Task 5.1, his documen will also be ins umen al in p epa ing ou nex deli e able, he "Dissemina ion
Plan." In ha upcoming deli e able, we will u he de elop and e ine he mo i a ions and engagemen
s a egies o each s akeholde g oup, ensu ing e ec i e communica ion and maximizing he alliance's each
and impac .
Beyond i s immedia e applica ion, he s akeholde map will be a i al ool o enhancing o e all engagemen
and communica ion ac oss he alliance. I will allow UNITA o ailo i s messaging and ou each mo e
e ec i ely, ensu ing each s akeholde g oup ecei es in o ma ion aligned wi h hei in e es s and needs. By
p o iding a clea o e iew o he in ol ed pa ies and hei oles, he s akeholde map will s eamline
collabo a ion e o s, os e new pa ne ships, and ensu e consis en and impac ul communica ion o
UNITA’s ac i i ies. This p oac i e app oach o s akeholde engagemen will ul ima ely s eng hen he
alliance’s ne wo k, ampli y i s isibili y, and c ea e a mo e in eg a ed and esponsi e amewo k o
achie ing UNITA’s s a egic goals.
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Lis o Tables
Table 1 - Lis o ac i i y ca ego ies .................................................................................. 91
Table 2 - Classi ica ion o S akeholde s by In luence and In e es Le els Ac oss UNITA Uni e si ies.
G oup 1.1. Policy Make s, and O he Public S akeholde s ........................................................ 92
Table 3 - Classi ica ion o S akeholde s by In luence and In e es Le els Ac oss UNITA Uni e si ies.
G oup 1.2. Business Communi y, Associa i e S uc u es, and O he P i a e S akeholde s .................. 93
Table 4 - Classi ica ion o S akeholde s by In luence and In e es Le els Ac oss UNITA Uni e si ies.
G oup 1.3. Associa ed Pa ne s ....................................................................................... 95
Table 5 - Classi ica ion o S akeholde s by In luence and In e es Le els Ac oss UNITA Uni e si ies.
G oup 1.4. O he Uni e si ies in he wo ld ......................................................................... 96
Table 6 - Rele an p ess agencies in he UNITA coun ies ........................................................ 99
Table 7 - Communica ion s a egy - G oup 1.1 ................................................................... 104
Table 8 - Communica ion S a egies - G oup 1.2 ................................................................ 105
Table 9 - Communica ion S a egies - G oup 1.3 ................................................................ 105
Table 10 - Communica ion S a egies - G oup 1.4 ............................................................... 106
Table 11 - Communica ion S a egies - G oup 1.5 ............................................................... 106
Table 12 - Communica ion S a egies - G oup 1.6 ............................................................... 107
Table 13 - Communica ion S a egies - G oup 1.7 ............................................................... 107
Table 14 - Communica ion S a egies - G oup 1.8 ............................................................... 108
Table 15 - Communica ion S a egies - G oup 1.9 ............................................................... 108
Table 16 - Communica ion S a egies - G oup 1.10 .............................................................. 109
Table 17 - Communica ion S a egies - G oup 2.1 ............................................................... 109
Table 18 - Communica ion S a egies - G oup 2.2 ............................................................... 110
Table 19 - Communica ion S a egies - G oup 2.3 ............................................................... 110
Table 20 - Communica ion S a egies - G oup 2.4 ............................................................... 111
Table 21 - Communica ion S a egies - G oup 2.5 ............................................................... 112
Table 22 - Communica ion Channels and Tac ics Ma ix ........................................................ 113
Table 23 - C isis Communica ion Ma ix ........................................................................... 114
Table 24 - Ma ke ing Communica ion Ma ix ..................................................................... 114
Table 25 - S a Communica ion Ma ix (In e nal Focus) ........................................................ 115
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Lis o Figu es
Figu e 1. Ca ego iza ion o S akeholde s .............................................................................. 89
Figu e 2. P io i iza ion F amewo k ..................................................................................... 90
Figu e 3. Map o Uni e si ies in he Geminae Ne wo k .............................................................. 96
Figu e 4. Ex e nal S akeholde Engagemen Ma ix o UNITA Ac i i ies ......................................... 100
Figu e 5. In e nal S akeholde s Engagemen Ma ix o UNITA Ac i i ies ........................................ 103

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Annex 4. UNITA G aphic
S anda ds Manual
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GRAPHIC STANDARDS MANUAL
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THE UNITA - UNIVERSITAS MONTIUM LOGO
Logo Desc ip ion and Gene al S anda ds
The conso ium UNITA – Uni e si as Mon ium is an alliance
o wel e comp ehensi e esea ch uni e si ies om se en
coun ies, wi h di e en sizes and ajec o ies. F om wes
o eas , hese a e: Po ugal: Uni e sidade da Bei a In e io
and Ins i u o Poli écnico da Gua da; Spain: Uni e sidad
Pública de Na a a and Uni e sidad de Za agoza; F ance:
Uni e si é de Pau e des Pays de l’Adou and Uni e si é
Sa oie Mon Blanc; I aly: Uni e si à di To ino and
Uni e si à degli S udi di B escia; Romania: Uni e si a ea
de Ves din Timișoa a and Uni e si a ea T ansil ania din
B așo ; Swi ze land: Hau e École Spécialisée de Suisse
Occiden ale; and Uk aine: Yu iy Fedko ych Che ni si
Na ional Uni e si y in Uk aine.
The name UNITA – almos he same as I alian uni à (uni y)
– e okes he s ong links and commonali ies ha b ing us
oge he o c ea e a g oundb eaking and inno a i e
alliance aiming a a close in eg a ion.
The sub i le Uni e si as Mon ium, w i en in La in,
s esses ha UNITA uni e si ies all speak Romance
languages and a e commi ed o os e ing linguis ic
di e si y and o he de elopmen o u al and c oss-bo de
moun ain a eas.
As all uni e si ies a e Eu opean, he logo is insc ibed in a
ou sides polygon (as a e e ence o he squa e o he
Eu opean Uni e si ies’ logo) which is b oken below o
c ea e a g een line ha in okes he moun ains.
The i e-poin ed s a ep esen s he unequi ocal
connec ion o he Eu opean Union and i s economic and
poli ical uni y.
The colou s used in he logo a e blue, yellow, g een and
ed. The blue and yellow colou s ep esen he Eu opean
Union lag. The g een s ands o he moun ains common o
all ou uni e si ies. The ed, used in he mo o, is p esen
in all lags o he coun ies belonging.
The pu pose o his G aphic S anda ds Manual is o se
o h guidelines ha will assis in applying he UNITA -
Uni e si as Mon ium
Logo o all communica ions. Please e e o his G aphic
S anda ds Manual on an ongoing basis, in o de o ensu e
consis en implemen a ion o UNITA - Uni e si as
Mon ium’s iden i y.
Pa icula issues ha may a ise o speci ic applica ions
and usage equi e ob aining app o al.
D5.1- UNITA Mul ilingual Dissemina ion Plan
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THE UNITA - UNIVERSITAS MONTIUM LOGO
P opo ions, Size and Space
The logo exp esses UNITA - Uni e si as Mon ium’s iden i y.
PROPORTIONS
UNITA - Uni e si as Mon ium logo p opo ions:
15 x 12 g id uni s
NEVER dis o he logo (i.e. ne e condensa e o ex end
he Logo, o make i bolde o hinne ). The logo mus
always emain p opo ional o he o iginal a wo k.
SIZE
UNITA - Uni e si as Mon ium logo should ne e be
ep oduced in a size smalle han 15 mm in ho izon al
leng h.
Do no use he logo below hese size ange.
CLEAR SPACE
Fo maximum impac and cla i y, an a ea o clea space
mus be main ained a ound he UNITA - Uni e si as
Mon ium logo.
This clea space p o ides a p o ec i e a ea su ounding he
logo wi hin which no o he g aphic elemen s such as
ypog aphy, pic u es, a o bo de should be placed.
The clea space mus equal 2 imes (o mo e) o hickness
o lines o he logo.
Ne e allow any o he elemen s wi hin he clea space.
D5.1- UNITA Mul ilingual Dissemina ion Plan
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IDENTITY IN PRACTICE
S a iona y
LETTER TEMPLATE
BUSINESS CARD
POWERPOINT TEMPLATE

D5.1- UNITA Mul ilingual Dissemina ion Plan
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IDENTITY IN PRACTICE
P omo ional P oduc s
P omo ional p oduc s should con ey UNITA iden i y
and e lec he speci ici ies o i s moun ain a eas.
The UNITA p omo ional p oduc s mus be
sus ainable and inclusi e.
He e a e p esen ed some examples, ha can be
used as e e ence.
NOTEBOOK WITH PEN
USB MEMORY
FOLDER
LETTER TEMPLATE
D5.1- UNITA Mul ilingual Dissemina ion Plan
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THE UNITA - UNIVERSITAS MONTIUM LOGO
P omo ional P oduc s
.
SWEATSHIRT
BACKPACK
T-SHIRT
MUG
THERMAL BOTTLE