Deli e able Repo
Dissemina ion & Communica ion Plan
DATE: 30 No embe 2022
(Re ised and eissued 02 May 24)
DELIVERABLE NUMBER: D8.1
2
Dissemina ion le el - Public
Gene al In o ma ion
Disclaime : © 2024 by FishEUT us
Funded by he Eu opean Union. Views and opinions exp essed a e howe e hose o he au ho (s)
only and do no necessa ily e lec hose o he Eu opean Union. The Eu opean Union canno be
held esponsible o hem.
Call iden i ie :
HORIZON-CL6-2021-FARM2FORK-01-10
GA Numbe :
101060712
S a da e o p ojec :
01/06/2022
Wo k Package:
WP8
Type:
Deli e able
Numbe :
8.1
Ve sion:
2
Due Da e:
30/11/2022
Submission da e:
30/11/2022
Re ision:
Re ised ollowing eques o change by PO
Resubmission da e:
02/05/2024
Responsible
o ganisa ion:
WRG EUROPE
P epa ed by:
Ma k Langley
Re iewed by:
Siân As ley (Eu oFIR, BE); Ka e Tomlinson (WRG Eu ope, UK)
Dissemina ion Le el:
Public
Documen Type
PRO
Technical/economic p og ess epo (in e nal wo k package epo s indica ing wo k s a us)
DEL
Technical epo s iden i ied as deli e ables in he Desc ip ion o Wo k
X
MoM
Minu es o Mee ing
MAN
P ocedu es and use manuals
WOR
Wo king documen , issued as p epa a o y documen s o a echnical epo
INF
In o ma ion and No es
Dissemina ion Le el
PU
Public
X
PP
Res ic ed o o he p og amme pa icipan s (including he Commission Se ices)
RE
Res ic ed o a g oup speci ied by he conso ium (including he Commission Se ices)
CO
Con iden ial, only o membe s o he conso ium (including he Commission Se ices)
CON
Con iden ial, only o membe s o he Conso ium
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Dissemina ion le el - Public
Table o Con en s
Execu i e Summa y ............................................................................................................................................................................................................ 5
1. In oduc ion ................................................................................................................................................................................................................... 6
1.1 De ini ion o Communica ion e sus Dissemina ion ............................................................................................................... 7
2. Communica ion, Dissemina ion, and Exploi a ion Plan ................................................................................................................. 7
2.1 Pa ies esponsible o communica ion, dissemina ion, and exploi a ion ................................................................ 8
2.2 Ta ge g oups and audiences ................................................................................................................................................................... 8
2.3 Maximising Reach Th ough Pa ne Ne wo ks and Clus e ing ...................................................................................... 10
2.4 Ho izon Resul s Pla o m and Ho izon Resul s Boos e ................................................................................................... 11
2.5 S a egy o Exploi a ion ............................................................................................................................................................................... 11
2.6 Ou pu s and imeline o ac i i ies .............................................................................................................................................................. 12
2.7 Sex and Gende Aspec s .................................................................................................................................................................................... 12
3. Communica ion ......................................................................................................................................................................................................... 12
3.1 FishEUT us b anding ........................................................................................................................................................................................... 12
3.1.1 FishEUT us empla es ................................................................................................................................................................................ 13
3.2 Websi e ......................................................................................................................................................................................................................... 14
3.3 Social media ............................................................................................................................................................................................................... 15
3.3.1 LinkedIn ................................................................................................................................................................................................................. 15
3.3.2 Twi e /X .............................................................................................................................................................................................................. 16
3.3.3 YouTube .............................................................................................................................................................................................................. 16
3.4 O he e- esou ces ................................................................................................................................................................................................. 16
3.4.1 Newsle e s ........................................................................................................................................................................................................ 16
3.4.2 T ade Publica ions ....................................................................................................................................................................................... 16
3.4.3 In o ma ional Videos .................................................................................................................................................................................. 17
3.4.4 P ojec Pos e , Flye , and Roll-Up ..................................................................................................................................................... 17
3.4.5 Educa ional Ma e ial .................................................................................................................................................................................. 17
3.5 Communica ion speci ic o he ood/sea ood ade ..................................................................................................................... 18
3.6 E en s (Communica ion and Dissemina ion) ................................................................................................................................... 19
4. Dissemina ion ................................................................................................................................................................................................... 20
4.1 In e nal and ex e nal dissemina ion ........................................................................................................................................................ 20
4.2 Con e ence a endance and exhibi ions ............................................................................................................................................. 20
4.3 Publishing pape s .................................................................................................................................................................................................. 21
4.3.1 Open access and da a managemen .............................................................................................................................................. 22
4.4 Ne wo king, Clus e ing, and Co-C ea ion ............................................................................................................................................ 22
5. Exploi a ion .................................................................................................................................................................................................................. 22
5.1 A conso ium s uc u ed o enhance exploi a ion .......................................................................................................................... 23
5.3 In ellec ual P ope y Righ s (IPR) .............................................................................................................................................................. 24
5.4 S eng hening Eu opean inno a ion capaci y ................................................................................................................................ 24
6. E alua ion and Adjus men o Planned Ac i i ies .................................................................................................................... 25
Annex 1: Top Le el (Uppe ) and Annual (Lowe ) CD&E Plans ............................................................................................................... 26
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Dissemina ion le el - Public
Ac onyms and Abb e ia ions
PROJECT BENEFICIARIES:
JSI: Jože S e an Ins i u e, Slo enia
IPMA: Ins i u o Po ugues do Ma e da A mos e a, Po ugal
UNIBO: Alma Ma e S udio um Uni e si a di Bologna, I aly
Eu o ish: Eu o ish In e na ional O ganiza ion, Denma k
UNIFI: Uni e si a degli S udi di Fi enze, I aly
UMF: Uni e si y o Medicine and Pha macy, “Iuliu Haţieganu” Cluj-Napoca, Romania
DTU: Danma ks Tekniske Uni e si e , Denma k
BTU: B andenbu g Uni e si y o Technology Co bus-Sen enbe g, Ge many
NORCE: No wegian Resea ch Cen e, No way
Eu oFIR: Eu opean Food In o ma ion Resou ces, Belgium
UNIPD: Uni e si y o Pado a, I aly
ABT: AquaBio Tech, Mal a
REDINN: RETE EUROPEA DELL’INNOVAZIONE, I aly
BELIT: P eduzece za in o macione ehnologije I elek onsko go anje BELIT DOO, Se bia
MICRUX: MICRUX FLUIDIC SL, Spain
JdlC: DE LA CUEVA GONZALEZ COTERA JAVIER, Spain
CETGA: Cen o Tecnologico del Clus e de la Acuicul u a, Spain
Digi alSma : Digi alSma DOO, Mon e Neg o
Bugen ila: BUGENVILA INVESTICIJE DOO, C oa ia
OXY: Oxygua d, Denma k
ASSOCIATED PARTNER ORGANISATIONS:
WRG: WRG Eu ope L d, Uni ed Kingdom
EAS: EU Aquacul u e Socie y, Belgium
ABBREVIATIONS AND ACRONYMS:
CA: Conso ium Ag eemen
CLLs: Co-c ea ion Li ing Labs
EATIP: Eu opean Aquacul u e Technology and Inno a ion Pla o m
EB: Execu i e Boa d
EC: Eu opean Commission
EEAB: Ex e nal Expe Ad iso y Boa d
EFSA: Eu opean Food Sa e y Agency
EIT: Eu opean Ins i u e o Technology Food
ENOLL: Eu opean Ne wo ks o Li ing Labs
GA G an Ag eemen
PC: P ojec Coo dina o
USG: Use S akeholde G oup
WP: Wo k Package
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Dissemina ion le el - Public
Execu i e Summa y
This documen is a e ised e sion o Deli e able 8.1; he Communica ion, Dissemina ion, and
Exploi a ion (CD&E) plan o FishEUT us . I desc ibes he ac i i ies and imings o maximise
exploi a ion and impac o he p ima y p ojec ou comes h ough e ec i e communica ions
(c ea ion o gene al in o ma ion abou he p ojec o a ge audiences) and dissemina ion
(disclosu e o speci ic p ojec esul s o po en ially in e es ed pa ies o suppo comme cial and
non-comme cial (e.g. academic) exploi a ion).
Communica ion and dissemina ion ac i i ies include c ea ion o a p ojec websi e, in og aphics,
ideos (anima ions, mo ion g aphics, and ilm), social media pos ing, p ojec newsle e s,
con e ences, scien i ic and ade publica ions, and e en s (including open days).
The p ojec CD&E ac i i ies a e closely linked o o he ela ed wo k packages/ asks such as
consume engagemen /in e en ions (WP2), business models (WP3), clus e ing wi h o he simila
p ojec s (WP8), and digi al pla o ms (WP7). As hese Wo k Packages p og ess, hey will
inc easingly eed in o and op imise he CD&E plan. Consequen ly, his is a li e documen ha will
be upda ed h oughou he li e o he p ojec , wi h he inal e sion being deli e ed a Mon h 48.
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Dissemina ion le el - Public
1.
In oduc ion
Inc eased u banisa ion and e ail de elopmen ha e signi ican ly modi ied die a y beha iou s and
dis up ed long-es ablished ecological, ag icul u al, cul u al and economic no ms. Mo eo e ,
consump ion and sea ood expo s ha e dec eased due o inc eased ish p ices, educed consume
up ake, ma ke access and logis ical p oblems caused by anspo a ion and bo de es ic ions.
Mee ing he FOOD 2030 challenges in he con ex o global ood scena ios ( ood demand will
inc ease by app oxima ely 60 % by 2050 acco ding o FAO) will equi e inno a i e measu es ha
deli e sus ainable, esilien , esponsible, compe i i e and inclusi e ood sys ems wi hin he ame
o a ci cula bioeconomy while p o iding a heal hy die and engaging EU communi ies.
Ensu ing he sa e y, quali y, and au hen ici y o ish and sea ood has ne e been mo e complex
han i is oday, and i will be inc easingly challenging in he u u e. Al hough he quali y o ish
and sea ood p oduc s is gene ally high in Eu ope, p oduc aceabili y and mic obiological sa e y
me hods a e limi ed and need o be imp o ed o inc ease consume con idence and hus up ake.
The Eu oba ome e o EU consume habi s ega ding he ishe y and aquacul u e p oduc s e eals
ha a p oduc o igin is he hi d mos men ioned ac o in pu chasing decisions a e cos 1. The EU
is also he wo ld’s la ges impo e o ish (24% o he o al alue o wo ld ish ade), and consume s
a e gene ally aced wi h ish and shell ish o li le-known o igin wi h li le in o ma ion abou
ishing, e.g. gea , eed, wel a e issues, p ocessing and anspo de ails, which adds o exis ing lack
o us , especially ega ding a med sea ood. Fu he , EU consume s a e also keen o ha e
addi ional in o ma ion abou he ish and sea ood hey buy (e.g. da e o ca ch/ha es , condi ion
o g owing). The g owing demand by consume s o en i onmen al in o ma ion, and o a lesse
deg ee e hical and social in o ma ion, con i ms he need o adop a a m- o- o k s a egy ha
empowe s consume s o access sus ainable p oduc s. Re e sing he cu en ends o declining
ish consump ion by p omo ing a highe ish and sea ood con en in die s, wi h associa ed
nu i ional bene i s and low ecological and ca bon oo p in s, will equi e o iginal hinking, which
is he p ima y o e a ching aim o FishEUT us and will be achie ed h ough he p ojec speci ic
objec i es.
A comp ehensi e Communica ion, Dissemina ion, and Exploi a ion (CD&E) plan is undamen al o
ensu ing op imal and imely impac o FishEUT us and subsequen exploi a ion o ou comes.
FishEUT us is a complex p ojec wi h se e al in e ela ed CD&E ac i i ies ha will e ol e and
de elop o e ime (e.g. clus e ing, consume engagemen , business models, e c.). Fo he pu poses
o his deli e able, a his ea ly s age, his documen is an ou line o he in en ions o CD&E and
he an icipa ed ou es ha will be aken o maximise impac . This plan is a li ing documen and
will be upda ed and amended as new in o ma ion and da a a e acqui ed, wi h a inal epo on
CD&E ac i i ies deli e ed a he end o he p ojec . CD&E e ec i eness will be moni o ed egula ly
(see sec ion 6), and addi ional measu es added as equi ed.
1 h ps://eu opa.eu/eu oba ome e /su eys/de ail/2271
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Dissemina ion le el - Public
1.1
De ini ion o Communica ion e sus Dissemina ion
In o de o he dis inc ion be ween communica ion and dissemina ion o be clea h oughou
his documen , he ollowing “de ini ions” a e used:
Communica ion
Communica ion is a one o wo-way dialogue wi h you a ge audience(s) and beyond wi h he
aim o each ou o socie y as a whole and, in pa icula , o some speci ic audiences while
demons a ing how EU unding con ibu es o ackling socie al challenges.
Dissemina ion
Dissemina ion is he public disclosu e o he esul s o audiences ha may be in e es ed in using
hem. This means ha you ans e he knowledge and esul s ha you ha e p oduced (wi h
app op ia e p o ec ion such as pa en s) o hose ha can bes make use o i (e.g. esea ch pee s,
indus y, o he comme cial ac o s, p o essional o ganisa ions, policymake s, e c.).
2.
Communica ion, Dissemina ion, and Exploi a ion Plan
Wo k Package 8 (WP8) co e s he p ima y FishEUT us communica ion, dissemina ion, and
exploi a ion ac i i ies, bu is s ongly in e ela ed o o he wo k packages, such as WP2 (consume
in e en ion s a egies and engagemen ) and WP3 (business cases).
WP8 speci ic objec i es a e as ollows:
O8.1: To manage and in eg a e all ela ed WP ac i i ies ela ing o engagemen and ou each in o de
o c ea e and main ain a comp ehensi e dissemina ion and communica ion plan.
O8.2: To de elop a p ojec b and iden i y and o c ea e and main ain a dedica ed and in eg a ed
websi e/po al o highligh esul s and p o ide gene al in o ma ional ma e ial and da a.
O8.3: To p oduce and acili a e high quali y gene al communica ion ma e ials, scien i ic/ ade
publica ions, and e en s o dissemina e he esul s o he p ojec o a ge audiences.
O8.4: To implemen a supply-chain engagemen campaign ( om a m- o- o k) o maximise awa eness
and exploi a ion o he p ojec echnologies and app oaches by key s akeholde s, including
suppo om policymake s.
O8.5: De elop clus e ing and syne gies wi h exis ing dissemina ion channels and ne wo ks o aise
awa eness abou he p ojec ’s esul s and os e collabo a ion and exploi a ion h ough o he EU
ini ia i es.
The FishEUT us CD&E plan, de eloped and e ined ia on-going ac i i ies wi hin WPs 2, 3, and 8,
will ensu e ha :
1. P ojec ou pu s and inno a ions a e con e ed in o comme cial oppo uni y, compe i i ely
consolida ing and g owing exis ing ma ke s, as well as non-comme cial exploi a ion such as new
academic collabo a i e esea ch en u es.
2. All p ojec ou pu s will be ac i ely dissemina ed and p omo ed among s akeholde s and in e es ed
pa ies inside and ou side he conso ium h ough a comp ehensi e business plan and exploi a ion
p og amme.
These measu es will c ea e he desi ed socio-economic impac s including public heal h, EU
ma ke g ow h, and en i onmen al sus ainabili y.
The CD&E plan has been ailo ed o gene a e maximum awa eness o he p ojec ou comes,
amongs consume s, indus ial pa ies ( ish indus y and e ail), in es o s, go e nmen al and
egula o y bodies, and po en ial cus ome s in addi ion o academics and esea ch o ganisa ions.
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Dissemina ion le el - Public
2.1
Pa ies esponsible o communica ion, dissemina ion, and
exploi a ion
WP8 is led by WRG Eu ope (UK). Howe e , his WP is also s ongly dependen on inpu om all
bene icia ies, bu pa icula ly om No ce (supply-chain, s akeholde , and indus ial engagemen ),
Eu oFish (ne wo king and c ea ing syne gies wi h exis ing p ojec s and ini ia i es), and Eu oFIR
(bes p ac ices and ne wo king and engagemen wi h he ood indus y in gene al).
WP8 leade , Ma k Langley (WRG), is he Dissemina ion and Exploi a ion O ice on he Gene al
Assembly (GA) and will ecei e inpu and suppo om ele an p ojec o ganisa ions. The GA will
o e see he CD&E s a egy o he p ojec , coo dina e ac i i ies, and liaise wi h bene icia ies abou
p o ec ion (in ellec ual p ope y) and exploi a ion o ou comes, bo h comme cial and non-
comme cial. Mo eo e , he managemen has been s uc u ed o allow inpu in o CD&E ac i i ies
om bo h da a managemen and inno a ion and exploi a ion managemen eams (see Figu e 1).
Figu e 1: Managemen s uc u e o suppo CD&E measu es
2.2
Ta ge g oups and audiences
The aims, key esul s, and impo an ou comes o FishEUT us will be communica ed and
dissemina ed eely and globally (a e IP p o ec ion when equi ed), and will in o m a ge
audiences o he scien i ic, economic, and social alue o FishEUT us .
The ollowing a ge audiences ha e been iden i ied:
• The public o in o m hem, in gene al, o EU sea ood supply, aquacul u e, and cu en
p ac ices.
• Consume s ac oss he EU need o be engaged o unde s and hei pu chasing p e e ences
and impo an ac o s ha in luence hei choices. This unde s anding de i es om
consume in e en ion s a egies (WP2) ha seek o encou age in o med pu chasing o
ish and sea ood om high-quali y EU sou ces.
• Indus ial s akeholde s (la ge indus y and SMEs) in e es ed in adop ing p ojec
de elopmen s (p oduc ion o e ail) o assu e sea ood quali y, au hen ici y, and sa e y.
• Resea ch communi y, wi h a pa icula ocus on: (a) esea ch in ood science disciplines
in e es ed in de eloping and implemen ing ad anced senso s, genomics, and ools o
de e mine and moni o p oduc au hen ici y, sa e y, and quali y; and (b) social scien is s
in e es ed in consume beha iou and equi emen s.
• Policymake s and ood con ol agencies who will bene i om FishEUT us echnology
ac i i ies, pa icula ly hose ela ed o sea ood quali y, sa e y, and s anda ds.
Di e en ypes o media c ea ion will be used o di e en a ge audiences as shown in Table 1.
While he Ta ge G oups as shown gene ically in his Table, de ail on Ta ge G oups is gi en in
Sec ion 3.
9
Dissemina ion le el - Public
Type
Ta ge
G oups
Tools
Type o Engagemen
P ojec
media
c ea ion and
dis ibu ion
Indus y and
SME.
Resea che s.
Policy and
Legal bodies.
Consume s.
P ojec Co po a e Iden i y: Logo
and iden i y, MS O ice empla es
used as a common public iden i y
o all managemen ,
communica ion and
dissemina ion ac i i ies. The
p ojec logo will be implemen ed
on a media.
Ma e ial: P ojec lea le s, ac shee s,
p omo ional lye s o a ge
s akeholde s, addi ional
p omo ional lye s o open e en s,
scien i ic pos e s, p omo oll-up,
b ochu e on inal esul s.
Digi al
media and
pla o ms
Indus y and
SME.
Resea che s.
Policy and
Inspec o
bodies.
Consume s.
A public websi e in eg a ed wi h
FishEUT us ac i i ies, including
da a access, use logins, use
expe ience su eys, in o ma i e
con en , news & e en s, e-lea ning
ools & ma e ials, ideo
anima ions, in eg a ed social
media accoun s. The p ojec will
map app op ia e communica ion
channels, indi iduals and
o ganisa ions, use communi ies
o include in he FishEUT us
ne wo k.
Ma e ial: Digi al and awa eness
campaigns, e en s and ac i a ed
ne wo ks o help edi ec o he
websi e whe e da a and se ices
can be accessed. Regula social
media ac i i y will also help o
gene a e ollowe s.
Scien i ic
and
echnical
Resea che s.
Indus y and
SME.
Scien i ic pape s will be
published o in o m scien i ic
communi ies and po en ial use s
abou FishEUT us achie emen s.
Publica ions will be h ough high-
anking, pee - e iewed
mul idisciplina y jou nals and
mo e specialised pee - e iewed
in e na ional jou nals. Technical
pape s and applica ion speci ic
esul s will be published in ade
jou nals and media, a ge ing end
use g oups. All publica ions will
be a ailable ia open access
channels. Gold open access will
he de aul s anda d unless da a
and/o IP p e en s his. In any
case publica ions will be made
a ailable ia public online
eposi o ies and he p ojec s
webpage.
Ma e ial: social media campaigns
ale ing a ge g oups o new
publica ions; lay summa ies o
indus y and SMEs highligh ing new
ou pu s.
Con e ences,
Wo kshops,
T ade ai s,
Symposia
Indus y &
SME;
Resea che s,
Policy & Legal
bodies,
Consume s
The conso ium will de ine
impo an in e na ional
con e ences o be a ended by i s
membe s o p esen he la es
achie emen s, o discuss
p og ess, de elopmen s and
challenges in his ield, and o ind
new indus ial pa ne s.
E en s: Aquacul u e Eu ope,
Eu osenso s, IEEE Senso s
Con e ence, and o Food
echnology EFFoST In e na ional
Con e ence.
Also, o educe a el cos s he
conso ium plans o o ganise,
whe e possible, conso ium
mee ings in conjunc ion wi h hese
con e ences (such as Eu oFIR Food
Fo um)
Ma e ial: P ojec lea le s, ac shee s,
p omo ional lye s, scien i ic pos e s,
16
Dissemina ion le el - Public
Figu e 7: FishEUT us LinkedIn and Twi e home pages.
3.3.2 Twi e /X
A dedica ed Twi e /X accoun has been se up a he s a o he p ojec and is managed by WRG
Eu ope (Figu e 7). While Twi e /X is also good o eaching academic and indus ial o ganisa ions,
i is mo e app op ia e o public ou each and (limi ed) engagemen (compa ed o LinkedIn). The
accoun will connec wi h all ele an Eu opean Commission Twi e /X accoun s who ypically
ha e a wide ollowe base. App op ia e Key Messages, hash ags and, po en ially, use o p omo ed
pos s will help each wide and a ge ed audiences.
3.3.3 YouTube
YouTube is an excellen pla o m o sha e longe - o m isual con en om he p ojec , such as
ideos, eco ded p esen a ions, and logs. A YouTube accoun is a ailable o FishEUT us , and will
become pa icula ly impo an owa ds he la e s ages o he p ojec whe e ilming o open day
e en s a he CLLs and documen a y s yle ideos will be c ea ed, as well as long- o m in og aphics,
and demons a ion ideos o p ojec echnologies (see also 3.4.3).
3.4 O he e- esou ces
3.4.1 Newsle e s
A p ojec newsle e will be published bi-annually. This will p o ide in o ma ion abou he p ojec
s a us, upda es on esul s, exploi able ou comes ha can be sha ed openly, as well as educa ional
ma e ial (e.g. on a med ish). The newsle e will be w i en in a s yle ha is accessible o mul iple
audiences in e ms o s yle and echnical complexi y (e.g. based on he Flesch scale). I will be
made a ailable ia he websi e (and ad e ised ia social media) as well as o hose who ha e
signed up om he websi e. I will be sha ed di ec ly wi h sis e p ojec s and ne wo ks (e.g. see
Table 2) as well as o he impo an o ganisa ions as de ined by he Clus e ing Plan (Deli e able
8.5). The p ojec will bene i subs an ially, in e ms o each, om i s pa ne s ha a e well-
connec ed wi h he sea ood and aquacul u e indus ies such as ABT, Eu o ish, and EAS.
3.4.2 T ade Publica ions
A leas ou ade publica ions will be c ea ed, i.e. a leas one wi hin each p ojec yea . The p ojec
will use Eu o ish Magazine as i s p ima y ehicle o communica e p ojec news and esul s.
Eu o ish Magazine (p oduced by p ojec pa ne Eu o ish) is a bimon hly and eely a ailable online
publica ion ha is accessed by a conside able ne wo k o ele an s akeholde s. Eu o ish has 13
membe coun ies sp ead ac oss Eu ope and is also pa o he FISH INFOne wo k o ish
ma ke ing and in o ma ion se ices. The ne wo k was c ea ed in la e 1970’s by he FAO (Food and
Ag icul u e O ganisa ion o he Uni ed Na ions) (see Figu e 8). I was c ea ed o assis he ishe y
sec o pa icula ly in de eloping coun ies and coun ies in ansi ion. The ne wo k p o ides
se ices o p i a e indus y and o go e nmen s. I is also widely known o i s ange o publica ions
and pe iodicals as well as o he o ganisa ion o in e na ional con e ences, wo kshops and aining
semina s.
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Dissemina ion le el - Public
Figu e 8: Eu o ish INFOne wo k (image cou esy o Eu o ish)
Howe e , in addi ion o Eu o ish Magazine, he p ojec will explo e addi ional op ions o ade
publica ions such as he EU’s Ho izon Magazine and also Eu oFIR e-news. Eu oFIR (Eu o-Food
In o ma ion Resou ces) is a p ojec pa ne who speci ically c ea es media o suppo educa ion
and knowledge ans e o s akeholde s wi hin he ood indus y, including sea ood and
aquacul u e.
3.4.3 In o ma ional Videos
A sui e o in o ma ional ideos will be p epa ed by WRG Eu ope and o he ele an p ojec
pa ne s. These will be a ailable on he p ojec websi e and YouTube channel and sha ed ia social
media. Videos will a ge di e en audiences as ollows:
Video Type
Audience(s)
In og aphic s yle ideos desc ibing he p ojec
aims and objec i es
Fo gene al audiences, bo h echnical and
non- echnical
Speci ic echnical ideos desc ibing p ojec
inno a ions (e.g. senso s o genomic ools)
Academic, indus ial (SME and la ge indus y),
s anda ds bodies, and policymake s
Filming a he Li ing Labs
Depending on con en , his will a ge he
gene al public (e.g. o consume
engagemen /beha iou s o suppo
awa eness o aquacul u e) o indus y (e.g.
demons a ion o speci ic p ojec inno a ions)
Documen a y-s yle ilms o mo ion g aphics
on he challenges o ishing, sea ood supply
and consump ion
Fo gene al audiences o all ypes
Table 4: Ta ge audiences o ideo media
3.4.4 P ojec Pos e , Flye , and Roll-Up
To p omo e he FishEUT us p ojec a con e ences, exhibi ions (e.g. Aquacul u e Eu ope) and
e en s (e.g. Open Days o hacka hons), a p ojec pos e , oll-up, and lye will be c ea ed wi hin he
i s yea . These will be dis ibu ed elec onically bu will be a ailable o he conso ium o p in ing
and dis ibu ion a e en s. These media will be e iewed, upda ed and ailo ed depending on he
e en . Fo example, e en s in ol ing school child en will use media ha uses app op ia e
language and image y.
3.4.5 Educa ional Ma e ial
Speci ic educa ional ma e ials will be c ea ed o in o m s uden s o all ages ega ding he
inno a ions o he p ojec as well as mo e gene al ma e ial in ega d o consump ion o sea ood,
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Dissemina ion le el - Public
challenges wi hin he “Blue Economy”, and c ea ing sus ainabili y he ein. This will ake he o m
o digi al media a ailable on he websi e (a icles and ideos) as well as, po en ially, he use o he
Jo e pla o m, which is a comp ehensi e eposi o y o scien i ic schola ly and educa ional
in o ma ion.
3.5 Communica ion speci ic o he ood/sea ood ade
While publica ions in ade magazines such as Eu o ish Magazine will ha e b oad each ac oss he
indus y, he ollowing speci ic o ganisa ions ha e been iden i ied as c i ical pa hways o
communica ion. They p o ide a c ucial link o indus ial s akeholde s whose adop ion o he
p ojec inno a ions will enable assu ances o sea ood quali y, sa e y, aceabili y, and au hen ici y.
This could also include de elopmen o new s anda ds and/o quali y p ocedu es, p ocesses, and
policy. Thus ocused communica ion owa ds hese g oups is ex emely impo an o he p ojec .
Communica ions could include di ec ed emails in o ming ecipien s o key p ojec esul s (e.g.
alida ion o senso s), summa y lye s o he p ojec s a us, in i es o e en s and open days,
a ge ed sha ing o social media pos s, e c.
The lis below includes alliances and associa ions o small scale ishing lee s as well as la ge scale
ish p oduc ion companies, and he lis will be egula ly e iewed and upda ed as he p ojec
p og esses.
The Eu opean Fishe ies Alliance is a coali ion o Eu opean ishing lee s ep esen ing he in e es s
o ishing lee s in he Membe S a es o he Eu opean Union (18,000 ishe men and 3,500 essels).
h ps:// ishe iesalliance.eu
Eu opêche is he ep esen a i e body o ishe men in he EU ep esen ing a ound 45,000 essels,
bo h a isanal and la ge scale, 80,000 ishe men and coun ing 16 membe o ganisa ions om 10
coun ies. h p://eu opeche.chil.me
Eu opean Associa ion o Fish P oduce s O ganisa ions (EAPO) ep esen s 28 POs om 9 EU
Membe S a es, wi h app oxima ely 10,000 essels, 3.5 million onnes o landings and € 3 billion
i s sale alue. h ps://www.eapo.com
AIPCE-CEP ep esen s 19 EU Na ional Associa ions om 12 Membe S a es and 3 Na ional
Associa ions in Thi d coun ies (UK, No way, Mo occo), accoun s o mo e han 3,900 en e p ises
and 128,000 pe sons (mo e han 80% ep esen a i eness a EU le el). The alue o he ou pu o
he indus y ep esen ed by AIPCE-CEP amoun s o a ound EUR 30 billion, abou h ee and a hal
imes he u no e o he EU ca ch sec o . h ps://www.aipce-cep.o g
Eu opean Fishe ies Con ol Agency is a Eu opean Union agency ha aims o p omo e he
highes common s anda ds o con ol, inspec ion and su eillance unde he CFP. The EFCA will
unc ion a he highes le el o excellence and anspa ency wi h a iew o de eloping he
necessa y con idence and coope a ion o all pa ies in ol ed and, in so doing, o ensu e
e ec i eness and e iciency o i s ope a ions. h ps://www.e ca.eu opa.eu/en
Aqua ic Ne wo k is a websi e ha helps aquacul u e and aquaponics businesses and allied
o ganiza ions connec wi h cus ome s and suppo e s. h ps://www.aquane .com. Some examples
o o ganiza ions he p ojec could connec wi h include:
1. Ins i u o Po ugues Do Ma e Da A mos e a Ip IPMA Po ugal
2. Fundacion AZTI – AZTI FUNDAZIOA AZTI-Tecnalia Spain
3. Uni e si ei Gen UGen Belgium
4. Is i u o Supe io e Di Sani a ISS I aly
5. Rijksins i uu Voo Volksgezondheid En Milieu RIVM Ne he lands
6. Agencia Es a al Consejo Supe io Dein es igaciones Cien i icas CSIC Spain
7. Ice a Ins i u o De Ciencias, Tecnologias E Ag oambien e Da Uni e sidade Do Po o ICETA Po ugal
8. Danma ks Tekniske Uni e si e DTU Denma k
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9. Eigen Ve mogen Van He Ins i uu Voo Landbouwen Visse ijonde zoek ILVO Belgium
10. Ce as Uni ed Kingdom
11. Ins i u De Rece ca I Tecnologia Ag oalimen a ies IRTA Spain
12. Ins i u Technique De De eloppemen Des P odui s De La Me IDMER F ance
13. Uni e si a Ro i a I Vi gili URV Spain
14. Cen o In e disciplina De In es igacao Ma inha E Ambien al CIIMAR Po ugal
15. Aqua T Ue p Company Limi ed BY GUARANTEE AquaTT I eland
16. Ta elaks AS Ta elaks No way
17. MRAG L d MRAG Uni ed Kingdom
18. Rise Resea ch Ins i u es O Sweden AB RISE Sweden
19. Asociacion Nacional De Fab ican es De Conse as De Pescados Y Ma iscoscen o Tecnico
Nacional De Conse acion De P oduc os De La Pesca ANFACO Spain
20. Mo e o sking Alesund AS MF No way
21. Spa os LDA SPAROS Po ugal
22. Sp ead Eu opean Sa e y Geie Spes I aly
23. Aei o ia SRL AEIFORIA I aly
24. Zachodniopomo ski Uniwe sy e Technologiczny W Szczecinie ZUT Poland
25. Campden BRI Magya o szag Nonp o i Ko la ol Felelossegu Ta sasag CBHU Hunga y
26. The Queen's Uni e si y O Bel as QUB Uni ed Kingdom
27. Eu opean Consume s Union ECU I aly
28. AQUIMER F ance
29. XENOBICS L d XEN Uni ed Kingdom
30. Inskie Cen um Rybac wa Spolka Zoo ICR Poland
31. Wes coun y Mussels O Fowey LTD WCM Uni ed Kingdom
32. PTC Phage Technology Cen e GMBH PTC Ge many
33. SKALOMA AE SKALOMA G eece
34. P edell Se ices PS F ance
35. Bio ex Food Diagnos ics Limi ed BFD Uni ed Kingdom
3.6 E en s (Communica ion and Dissemina ion)
E en s a e a e y impo an means o engage ace- o- ace wi h he gene al public, indus y, and
policymake s o communica e key p ojec aims and inno a ions. This is pa icula ly impo an o
consume engagemen o discuss and ecei e eedback abou p oduc s om aquacul u e, buying
p e e ences, and gene al pe cep ions on he indus y and sea ood. A se ies o e en s a e planned
h ough he li e o he p ojec and will include:
E en s o Gene al Communica ion:
• Open days a each Li ing Lab: These will be a ge ed p ima ily owa ds consume engagemen .
These open days a e designed o p o ide he gene al public wi h in o ma ion abou aquacul u e
and o educa e consume s abou he impo ance o inno a i e sea ood p ac ices. I will also be an
oppo uni y o discuss wi h consume s abou hei sea ood pu chasing p e e ences and how
aquacul u e and FishEUT us can suppo his. This will also include as ing e en s a gou me
e enings, ini ially a ge ed a he Bugen illa CLL in C oa ia. The geog aphical sp ead o he Li ing
Labs ac oss Eu ope will enable a wide sec ion o public o access he Li ing Labs.
• School Hacka hons: In o de o educa e child en abou sea ood consump ion, aquacul u e, and
sus ainable ishing, he CLLs will also a ange hacka hons o child en o school age.
• Semina s and wo kshops o olde s uden s: E en s such as AquaNo will be a anged o discuss
and p esen he la es de elopmen s and inno a ions in sea ood and aquacul u e. This is wi h a
iew o engaging p e-uni e si y, unde g adua e, o pos -g adua e s uden s o sus ain and g ow
in e es in ela ed academic and indus ial ields.
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Dissemina ion le el - Public
E en s o Dissemina ion:
• Technical Open days a each Li ing Lab: These a e a ge ed a speci ic end-use s who a e
in e es ed in he p ojec inno a ions, such as he senso s o genomic echniques o unde s and
how hese can suppo hei own needs. These e en s will also be open o policy and s anda ds
bodies, including he Eu opean Commission. The geog aphical sp ead o he Li ing Labs ac oss
Eu ope will enable a wide sec ion o public o access he Li ing Labs.
• Wo kshop e en s o knowledge exchange be ween FishEUT us and ela ed p ojec s o p omo e
key esul s, bes p ac ices, sha ed lea ning, and s anda ds.
4.
Dissemina ion
Dissemina ion o FishEUT us esul s is i al o he p ojec o achie e las ing impac . Going beyond
engaging a ge audiences and communica ing p ojec objec i es and me hods, FishEUT us ’s
dissemina ion measu es will aise awa eness o p ojec ou pu s and inno a ions. These ac i i ies
will highligh he impo ance o he FishEUT us concep s and echnologies and show how
ou pu s can be adop ed and exploi ed beyond he p ojec unding pe iod. FishEUT us
dissemina ion is ailo ed o c ea e awa eness o he p ojec wi hin key indus ial s akeholde s,
business de elope s (e.g. ia WP3), s anda ds and policy bodies, and business- o-business
o ganisa ions (e.g. e ail), in addi ion o academics and esea ch o ganisa ions (e.g. o c ea e
u he esea ch oppo uni ies and p ojec s wi hin Ho izon Eu ope). Public engagemen will
con inue wi h he aim o building us among consume s whils suppo ing heal hy choices and
li es yles h ough FishEUT us inno a ions and concep s.
4.1 In e nal and ex e nal dissemina ion
The e a e wo s ands o FishEUT us dissemina ion: in e nal and ex e nal. In e nal ac i i ies will
consis p ima ily o c ea ing awa eness o exploi able esul s wi hin he conso ium by e ec i e
managemen . The p ojec s uc u e (Figu e 1) has an Inno a ion and Exploi a ion Boa d whose
ole is o seek pa hways o exploi a ion o esul s including comme cialisa ion. A p ojec mee ings,
he e will be a e-occu ing agenda i em o discuss key exploi able esul s and how hey can be
ad anced, including any necessa y in ellec ual p ope y p o ec ion. Regula managemen
communica ions will also announce impo an achie emen s o he conso ium and all
documen s will be a ailable on he p ojec Nex Cloud sha ed d i e.
Ex e nal dissemina ion ac i i ies will engage hose ou side he p ojec a ound key exploi able
esul s, and includes use communi ies in academia and indus y, and o he s akeholde s such as
consume s and he public, policymake s, and go e nmen agencies. Ex e nal dissemina ion will
ake ou main o ms: 1) A endance a exhibi ions a ele an con e ences and ade e en s, 2)
Open days, wo kshops and e en s a he CLLs, 3) Ta ge ed communica ions (email, social media,
e c.) o key s akeholde s (e.g. as iden i ied by clus e ing plans) o signi ican p ojec esul s, and 4)
Publishing pape s in ele an pee - e iewed scien i ic and ade jou nals. Addi ional measu es will
include, whe e applicable, policy b ie s w i en o go e nmen agencies, egional au ho i ies, and
o he public bodies, and ad ice no es p oduced o companies.
All dissemina ion ac i i ies will be supplemen ed by a ge ed media campaigns aimed a
in o ming as wide an audience as possible abou FishEUT us and p ojec ou pu s including
echnology de elopmen s. P ojec upda es and news on non-sensi i e esul s (IP) will be
submi ed o gene al and ade magazines (see also Sec ion 3.5) and isual and audio media
ou le s. Condensed upda es will be sha ed on social media and he FishEUT us websi e (in he
o m o news i ems and a icles).
4.2 Con e ence a endance and exhibi ions
Con e ence a endance and exhibi ion a con e ences (e.g. in ade halls) is an impo an
dissemina ion mechanism. Th ough i s expe ienced and well-connec ed conso ium, he p ojec
will iden i y key con e ences and/o sec o -speci ic ade shows as pa o ongoing CD&E ac i i y
whe e impo an ou pu s can be p esen ed. Con e ences will be selec ed on app op ia eness o
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Dissemina ion le el - Public
hemes and oppo uni ies o he conso ium o dissemina e in o ma ion o he mos ele an
audiences. As he lis below indica es, some o hese e en s will be mo e ocused on dissemina ion
owa ds academic audiences and o he s also include ambi ions owa ds indus ial up ake.
Examples include:
• IEEE BigDa a con e ence and he Applied Machine, he academic con e ence is a
leading o um o dissemina ing knowledge on Big Da a esea ch and applica ions
• Eu osenso s, which is he leading Eu opean academic con e ence de o ed o ad ancing
high ech in senso s, ac ua o s, mic osys ems and nanosys ems.
• IEEE Senso s Con e ence his con e ence p o ides access o a well es ablished o um o
esea ch scien is s, enginee s and p ac i ione s om academia and indus y wo king on
senso s echnology
• EFFoST In e na ional Con e ence, his con e ence has been selec ed as i ocuses on
p omo ing in e disciplina y and in e sec o al collabo a ions wi hin he ood sec o , hus
i s a endance should comp ise academics, indus y, and policymake s
• The Global Sea ood Ma ke place 25-27/04/2023 Ba celona ES, he wo ld’s la ges sea ood
ade e en wi h a endees om ac oss he wo ld comp ising buye s, supplie s, media
and o he indus y p o essionals
• Aquacul u e Eu ope 2023 Sep embe 18-21, 2023 – Vienna AT, one o he la ges
aquacul u e ade shows in he wo ld
• Aqua24, Copenhagen, DE, 26-29 Augus 2024, his is a p emium e en o all
o ganisa ions and p ojec s in ol ed in sea ood and aquacul u e
This lis will be upda ed h oughou he p ojec . C ea ing awa eness o key con e ences is a c i ical
in e nal communica ion equi emen (i.e. pa ne s being in o med o upcoming con e ences o
decla ing hei in en ion o a end/p esen ). To ensu e his occu s e icien ly, a sp eadshee will be
c ea ed on he sha ed p ojec se e whe e pa ne s can inpu his in o ma ion.
4.3 Publishing pape s
I is en isaged ha a ound 20 pee - e iewed pape s (i.e. abou one pe echnical bene icia y) will
be published in high-quali y jou nals o e he li e ime o FishEUT us . Some jou nals will include:
• Na u e Magazine
• In e na ional Jou nal o Fishe ies and Aqua ic S udies
• Jou nal o Cleane P oduc ion
• Jou nal o Ag icul u al and Ma ine Sciences
• Aquacul u e In e na ional
• Jou nal o Aquacul u e and Fishe ies
• IEEE In e ne o Things Jou nal
• IEEE T ansac ions on Big Da a
• In e na ional Jou nal o Genomics
• Jou nal o Senso s
• In e na ional Jou nal o Senso s
The au ho s o pee - e iewed pape s will acknowledge he FishEUT us p ojec and he inancial
suppo p o ided by he EU. Links o he FishEUT us websi e will be p o ided on he websi e o
he publishing jou nal o people o ollow o lea n mo e abou he p ojec o e all. Gene al
publica ion guidelines will be based a ound hose p o ided in Deli e able 9.5: “P ojec
Managemen Guidelines”. The sp eadshee s on dissemina ion epo ing, publica ions,
communica ions, and publica ions/scien i ic pape s will be a ailable a he FishEUT us Nex cloud
sha e poin . Siân As ley o Eu oFIR will collec he publica ion and dissemina ion de ails o
epo ing.
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Dissemina ion le el - Public
4.3.1 Open access and da a managemen
Whe e app op ia e, pape s will be published using he newly es ablished Eu opean Commission’s
Open Access publishing pla o m: ORE (see ia: h ps://open- esea ch-eu ope.ec.eu opa.eu/ ). This
allows apid, ee, and open access publica ion, enabling o he s o build quickly upon new ideas,
whils maximising he impac and o esea ch ou comes o he Commission, he scien i ic and
indus ial communi ies, and he gene al public.
All da a gene a ed by FishEUT us will be cen ally s o ed ( o access and e ie al) on compu e s
a JSI using he Ins i u e’s s anda d a chi ing da a con ol p ocedu es. Da a will be backed up on
o secu e a eas o a cen al se e designa ed o his pu pose. Mo eo e , whe e app op ia e, da a
will also be s o ed on he Zenodo open eposi o y main ained by CERN. Da a s o age will ollow
he FAIR (Findable, Accessible, In e ope able, and Re-usable) p inciples, which ecognises he
need o balance openness and p o ec ion o po en ially comme cially sensi i e in o ma ion. As
such, all due conside a ion will be gi en o IPR, secu i y, and p i acy conce ns associa ed wi h
dis ibu ing p ojec esul s p io o any ex e nal dissemina ion.
4.4 Ne wo king, Clus e ing, and Co-C ea ion
Links wi h ela ed p ojec s, o ganisa ions, and ne wo ks will be essen ial o maximise
dissemina ion (and communica ion) each and impac s he eo . Clus e ing planning is a
undamen al p ojec ou pu o FishEUT us and is embodied wi hin Deli e able 8.5. I has been
men ioned ha discussions a e al eady unde way wi h he Sea2See p ojec , wi h o he p ojec s
such as SAFE and EUMo a ( ela ing o pa ne Eu o ish) also as po en ial candida es. The sha ed
ne wo ks and con ac s o hese p ojec will enhance each as well as p e en ing duplica ion o
e o . Mo eo e , key con e ences (such as Aquacul u e Eu ope) will be a ge ed o co-hos ing o
s ands and also co-p esen ing p ojec s du ing pape sessions.
I has also been men ioned in Sec ion 2.3 ha he FishEUT us conso ium possesses many highly
connec ed and ne wo ked pa ne s, including Eu oFish, Eu oFIR, EAS, and No ce. These pa ne s
make he o e all each o he p ojec subs an ial in o de o dissemina e key esul s.
5.
Exploi a ion
The legacy o FishEUT us will be a sui e o ools in eg a ing me agenomics, gene ics and s able
iso ope app oaches, sma con ol sys ems o sa e y and quali y, digi al echnologies/solu ions o
aceabili y and engagemen ools, and da a pla o ms es ed and alida ed in indus ial and
consume se ings. A comp ehensi e Exploi a ion Plan (D3.5) will be de eloped by Redinn (IT). To
elabo a e he exploi a ion s a egy, speci ic exploi a ion and business plans will be de eloped o
es and alida e ins alla ions wi hin he Li ing Labs. Subsequen ly, WP1 and WP3 will de e mine
echnical and economic pe o mances once he app op ia e echnology eadiness le el is
achie ed. Simila ly, hese WPs will alida e he echnologies agains s anda ds and egula ions o
acili a e and suppo ma ke up ake and implemen a ion.
The dep h and b ead h o he conso ium (co e ing a wide ange o s akeholde g oups),
including highly ne wo ked pa ne s, such as Eu oFish, Eu oFIR and EAS, will gene a e b oad
in e es in he ou comes and c ea e oppo uni ies o u u e exploi a ion. Indus ial po en ial is
di e se om small, localised p oduce s, o la ge Eu opean and global indus ies. The mul i ace ed
ange o echnology de elopmen s wi hin FishEUT us , suppo ed by a wo ld-leading conso ium,
a e designed o espond o use communi ies’ di e en needs. Key Pe o mance Indica o s will
help measu e in e es and up ake in esponse o business de elopmen plans (e.g. numbe o
enqui ies made o he p ojec , numbe o o ganisa ions egis e ed o he p ojec , e c.). The
business plan will be de eloped and consolida ed du ing he p ojec (WP3) bu i will ocus
c ea ion on exploi a ion oppo uni ies, which can be con e ed in o comme cial applica ions o
non-comme cial oppo uni ies (e.g. academic exploi a ion).
Mo e speci ically:
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Dissemina ion le el - Public
S age 1 (In P ojec ): Ini ial s ages o he business plan will ocus on he dissemina ion and
consume /indus ial engagemen p og ammes, including si e isi s, o aise awa eness and can
be ein o ced by examples a alida ion si es o s imula e comme cial in e es and oppo uni ies.
S age 2 (Immedia e pos p ojec ): The exploi a ion plan will ocus on ou comes and how hese
can deli e signi ican bene i s o bo h indus ial and RTD pa ne s. Fo RTD pa ne s, senso s, ools
and da a pla o ms de eloped wi hin FishEUT us can eadily be deployed and/o adap ed o sui
o he applica ions pa icula ly wi hin he ood sec o , leading o u u e collabo a ion oppo uni ies.
SME pa ne s, pa icula ly MICRUX, BELIT, and Digi alSma , should see g ow h in awa eness,
e enue, ma ke sha e, and s a exempli ied h ough he Li ing Labs. Tasks in WP3 will also ensu e
ha unding and in es men is s imula ed pos -p ojec o sus ain p ojec ou pu s. Fo MICRUX,
BELIT, and Digi alSma , he key pos -p ojec (S age 2) impac is ecogni ion and awa eness o
hei echnologies and o e ings, which can lead o exploi a ion and g ow h in S age 3.
S age 3 (Subsequen exploi a ion and comme cialisa ion): Recogni ion and awa eness by ood
p oduc ion companies allied o in es men oppo uni ies will allow comme cial g ow h alongside
o he exploi a ion ou es. Fo example, MICRUX has es ima ed an inc ease o e enue ega ding
hei senso s o 10% by 2027, 10% in s a g ow h wi hin ou yea s, wo new se ice o e ings wi hin
ou yea s, and wo new collabo a i e p ojec s can a ise om FishEUT us ac i i ies. The p ojec
c ea es subs an ial po en ial o imp o e ends in Eu opean ish and sea ood consump ion and
o he ela ed heal hy ood choices. KPIs will be moni o ed h ough go e nmen s a is ics, whe e
app op ia e. Mo eo e , he posi ion o Eu opean Aquacul u e Socie y (EAS), CETGA and
Po uguese Aquacul u e Associa ion – APA, as cen al hubs amongs he nume ous aquacul u e
associa ions and o he agencies, will be a c ucial elemen augmen ing exploi a ion.
5.1 A conso ium s uc u ed o enhance exploi a ion
The conso ium is s uc u ed o maximise exploi a ion oppo uni ies wi h he en i e supply chain
ep esen ed by a leas one bene icia y. This will be augmen ed by he p ojec Ad iso y Boa d,
which will include comme cial o ganisa ions in e es ed in adop ing p ojec ou comes.
Figu e 9: The di e se p ojec conso ium o suppo exploi a ion and impac
The b ead h and dep h o he FishEUT us conso ium (shown in Figu e 9) unde pins exploi a ion
and comme cial oppo uni ies h ough c ea ion o a “ne wo k o ne wo ks”, u ilising bene icia ies’
exis ing ne wo ks. Mo eo e , o academic bene icia ies, FishEUT us ou pu s will suppo
o ma ion o new esea ch p oposals and collabo a i e pa ne ships.
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Dissemina ion le el - Public
5.3 In ellec ual P ope y Righ s (IPR)
An essen ial pa o exploi a ion is managemen o in ellec ual p ope y. Success ul exploi a ion,
especially comme cialisa ion o esul s, elies on IPR wi hin he conso ium being a ailable and
suppo ing he gene a ion o new IP. The conso ium will p o ec , sha e, manage, and exploi IP
gene a ed wi hin FishEUT us o maximumise ou each, engagemen , impac , and bene i .
IP ela ed aspec s o he FishEUT us e e o:
1. P o ec ion o senso and labelling echnology.
2. De elopmen o a no el sui e o ools in eg a ing me agenomics, gene ic and s able iso ope
app oaches.
3. Inno a i e da a pla o ms suppo ing echnology in eg a ion, consume engagemen and da a
in as uc u e.
IPR will be managed acco ding o he bes in e na ional s anda ds and bes p ac ices and in
acco dance wi h he Eu opean Cha e o Resea che s. T aceabili y and ecogni ion o
Backg ound and Fo eg ound IP will be handled ia he coo dina o , he da a managemen plan
(DMP), and he inno a ion/exploi a ion manage . Scien i ic esul s o gene al in e es will be
dissemina ed h ough Open Access o subsc ip ion. Howe e , au ho s wishing o publish wo k
ha includes o eg ound IP mus ob ain he necessa y pe missions om bene icia ies p o iding
he o eg ound p io o publica ion; p o ide s mus no delay on c ea e ba ie s o his
dissemina ion unnecessa ily. P ocedu es o IP p o ec ion and exploi a ion a e de ined in he
Conso ium Ag eemen and ollow he DESCA ag eemen guidelines.
Dissemina ion o key exploi able knowledge will be es ic ed by he Conso ium Ag eemen un il
p o ec ion is achie ed h ough pa en s o o he means (e.g., license such as C ea i e Commons).
The managemen eam will closely ollow echnological de elopmen s and will, o no el y
ou pu s, acili a e IP p o ec ion as app op ia e.
Each bene icia y will disclose p omp ly o o he s esul ing IP du ing he e m o he conso ium
ag eemen . Bene icia ies a e expec ed o co-ope a e a ound he p epa a ion and submission o
pa en applica ions and any o he esul ing IP applica ions. Each bene icia y will own IP gene a ed
unde he p ojec by hei e o s and will be esponsible o secu ing p o ec ion, as necessa y.
5.4 S eng hening Eu opean inno a ion capaci y
In acco dance wi h he “Inno a ion Union” ini ia i e’s goals o economic g ow h and job c ea ion,
FishEUT us will c ea e an EU-wide sui e o no el ools and gene a e new knowledge as well as
po en ially also comme cial p oduc s and se ices. These will acili a e con inued leade ship o he
EU in p o iding wo ld-class solu ions and bes p ac ices o add ess ood sa e y and s eng hen
au hen ici y and quali y o ish and sea ood o he bene i o Eu opean ci izens. Indus ial
bene icia ies will assis in demons a ing key exploi able esul s, he eby po en ially also inc easing
hei economic alue. Up ake o key exploi able esul s by SMEs will help o inc ease
compe i i eness in a global ma ke h ough he de elopmen o schemes o p o ec p oduc
quali y and o igin. FishEUT us ’s esul s will also impac on en i onmen al sus ainabili y, ood
p oduc ion, and public heal h. FishEUT us key exploi able esul s will con ibu e o making he
Eu opean sea ood sec o compe i i e and i s p oduc s ecognised and desi ed on a global scale.
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Dissemina ion le el - Public
6.
E alua ion and Adjus men o Planned Ac i i ies
As s a ed abo e, his plan is a li ing documen ha will be upda ed egula ly, based upon he
e ec i eness o dissemina ion, communica ion, and exploi a ion ac i i ies. Measu es o
moni o ing and e alua ing (KPIs) he e ec i eness o ac i i ies including:
Engagemen Type
Me ic o Measu ing Success
Ta ge
Websi e
Click- h ough a e
Bounce a e
Numbe o mon hly isi o s
> 5%
< 40%
>100
Social media
Numbe o ollowe s, Twi e
Numbe o ollowe s, LinkedIn
Numbe o pos s pe pla o m
Numbe o clicks h ough o p ojec websi e
>300
>500
Min 12/yea
10/mon h
In o ma ional ideos
Numbe eleased on o websi e and YouTube
To al numbe o YouTube iews
Min 4
5000
Websi e a icles
Numbe o a icles pe yea
Min 2
Newsle e
Numbe p oduced
Numbe o signups o ecei e newsle e
Numbe o imes he newsle e is iewed/
downloaded om he websi e
2/yea
10/yea
50/yea
Food ade
communica ions
Numbe o a icles published in p in /online
12 a icles wi hin
he p ojec
Media engagemen
Numbe o a icles published in p in /online by
o he media ou le s (EC, Jo e, e c.)
6 wi hin he
p ojec
Public engagemen
alks
Numbe o public alks o a ge audiences
4 wi hin he
p ojec
E en s
Numbe o CLL open days/wo kshops held
Numbe o PR e en s held
5
1
Published pape s
Numbe o pape s published in pee - e iewed
jou nals
20
Con e ence
a endance
Numbe o con e ences/exhibi ions a ended
by conso ium membe s
Numbe o pape s and/o pos e s p esen ed a
con e ences
2/yea
2/yea
Pa en s
Numbe o pa en s applied o as a esul o
FishEUT us esea ch esul s
3 wi hin he
p ojec
Indus ial
engagemen
Numbe o indus ial (SMEs o la ge)
companies con i ming in e es in FishEUT us
echnologies/ou pu s
10 wi hin he
p ojec
Table 5: FishEUT us communica ion, dissemina ion, and exploi a ion me ics o success.
S a egies, ac i i ies, and hese KPIs will be e alua ed annually a p ojec mee ings as well as on
an ongoing basis by he WP8 eam. New o al e na i e measu es – as well as changes o ac i i ies
– will be p oposed i i appea s exis ing ones a e no p o ing as e ec i e o success ul as hoped.
