Co- unded by he Eu opean Union. Views and opinions exp essed a e howe e hose o he au ho (s) only and
do no necessa ily e lec hose o he Eu opean Union o REA. Nei he he Eu opean Union no he g an ing
au ho i y can be held esponsible o hem.
Plan o Communica ion, Dissemina ion
and Exploi a ion o Resul s 1/D7.2
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
2
Technical e e ences
P ojec Ac onym
SMART ERA
P ojec Ti le
SMART communi y-led ansi ion o Eu ope’s Ru al A eas
P ojec Coo dina o
Fondazione B uno Kessle (FBK)
P ojec Du a ion
Janua y 2024 – Decembe 2027 (48 mon hs)
Deli e able Ti le
D7.2 - “Plan o Communica ion, Dissemina ion and
Exploi a ion o Resul s 1”
Deli e able Type
R
Dissemina ion le el*
PU
Wo k Package
WP7 – ““Communica ion, dissemina ion, exploi a ion and
mac o- egional ne wo king”
Lead bene icia y
Fondazione ICONS (ICONS)
Au ho (s)
Angela Ma zo a i (ICONS), Luca Mascella o (ICONS),
Eylul Aksekili (ICONS), Jelena Lazić (ICONS), Claudia
C ippa (ICONS)
Re iewe s
Dolo es O doñez (ANYSOL), U szula Sobek (FBA), Alessia
To e (FBK)
Due da e o deli e able
30 h June 2024
Ac ual submission da e
28 h June 2024
* PU – Public, ully open, e.g. web (Deli e ables lagged as public will be au oma ically published in CORDIS
p ojec ’s page)
SEN – Sensi i e, limi ed unde he condi ions o he G an Ag eemen
Classi ied R-UE/EU-R – EU RESTRICTED unde he Commission Decision No2015/444
Classi ied C-UE/EU-C – EU CONFIDENTIAL unde he Commission Decision No2015/444
Classi ied S-UE/EU-S – EU SECRET unde he Commission Decision No2015/444
Da e
Con ibu o (s)
Commen
0.1
30/04/2024
Angela Ma zo a i (ICONS)
Table o Con en sha ed wi h he
e iewe s
0.2
21/05/2024
Angela Ma zo a i (ICONS)
Fi s d a o he deli e able sha ed
0.3
25/05/2024
Luca Mascella o (ICONS)
Second d a o he deli e able
0.4
30/05/2024
Eylul Aksekili (ICONS)
Rewo k o he documen
0.5
01/06/2024
Jelena Lazić (ICONS)
In e nal e iew
0.6
06/06/2024
Claudia C ippa (ICONS)
In e nal e iew and documen sha ed
wi h e iewe s
0.7
16/06/2024
Dolo es O doñez (ANYSOL), U szula
Sobek (FBA)
Re iew o he ull d a
0.8
25/06/2024
Angela Ma zo a i (ICONS)
In eg a ion o commen s and eedback
om he e iewe s and inalisa ion
1.0
28/06/2024
Alessia To e (FBK)
Final e iew, edi ing and submission
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
3
Table o con en s
Table o con en s ............................................................................................... 3
Ac onyms ........................................................................................................... 5
1. In oduc ion: an in eg a ed app oach o Exploi a ion, Dissemina ion and
Communica ion ................................................................................................. 7
1.1. In oduc ion ................................................................................................................... 7
1.2. Objec i es and app oach o dissemina ion, communica ion and exploi a ion ......... 8
1.3. Enhancing local communica ion h ough communi y engagemen .......................... 9
2. Dissemina ion, Exploi a ion and Communica ion ......................................11
2.1. P elimina y Key Exploi able Resul s (KERs) iden i ica ion ...................................... 11
2.1.1. IP Assessmen and IPR Managemen ......................................................................... 13
2.2. Ta ge audiences & key s akeholde s ........................................................................ 13
2.2.1. P elimina y s akeholde iden i ica ion .......................................................................... 13
2.2.2. S akeholde p o iling .................................................................................................... 14
2.3. Key messages a gene al and s akeholde le el ....................................................... 19
2.3.1. A ailo ed app oach o dissemina ion and communica ion ........................................... 20
2.4. Dissemina ion & Communica ion channels............................................................... 23
2.5. Dissemina ion & Communica ion ma e ials, o ma s, and edi o ial con en s ......... 24
2.5.1. Fo ma s ....................................................................................................................... 24
2.5.2. Edi o ial con en s ......................................................................................................... 25
2.6. Clus e ing, syne gies, and e en s a endance .......................................................... 26
2.7. Managemen o communica ion, dissemina ion and exploi a ion ........................... 27
2.7.1. Responsibili y in he conso ium .................................................................................. 27
2.7.2. S akeholde da abase .................................................................................................. 27
2.8. Moni o ing .................................................................................................................... 28
2.8.1. ICONS’ moni o ing p ocess ......................................................................................... 28
2.8.2. Timeline....................................................................................................................... 28
2.9. The p ojec ’s isual iden i y........................................................................................ 29
3. Exploi a ion s a egy ..................................................................................30
3.1. P elimina y Exploi a ion S a egies ............................................................................ 30
3.1.1. Knowledge ans e , policy ad iso y and eplica ion..................................................... 30
3.1.2. Technology Upscaling and Comme cialisa ion ............................................................ 32
3.1.3. Pilo sus ainabili y and se ice imp o emen ................................................................ 33
3.1.4. Academic and Resea ch Exploi a ion .......................................................................... 33
3.1.5. Thi d pa y exploi a ion ................................................................................................ 34
4. Conclusions ...............................................................................................35
Lis o ables
Table 1 Add essed needs and expec ed ou comes ......................................................................... 8
Table 2 SMART ERA’s Key Exploi able Resul s............................................................................ 11
Table 3 P ojec p elimina y iden i ied s akeholde s ....................................................................... 14
Table 4 Key messages a he p ojec le el .................................................................................... 19
Table 5 Key messages a he a ge le el...................................................................................... 19
Table 6 Di e ence be ween dissemina ion and communica ion .................................................... 21
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
4
Table 7 DC ailo ed o SMART ERA’s s akeholde s ...................................................................... 21
Table 8 Dissemina ion and communica ion channels a he a ge le el ........................................ 23
Table 9 Dissemina ion and communica ion ma e ials and o ma s ................................................ 24
Table 10 Edi o ial con en s ............................................................................................................ 25
Table 11 Timeline e en s M1-M31 ................................................................................................ 26
Table 12 Clus e ing, syne gies and e en s accoun abili y ............................................................. 27
Table 13 Timeline D&C M1-M24 ................................................................................................... 28
Lis o igu es
Figu e 1 DEC s ages ..................................................................................................................... 20
Figu e 2 SMART ERA's logo ......................................................................................................... 29
Figu e 3 Key ea u es o inno a i e Business Models ................................................................... 31
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
5
Ac onyms
Ac onym
Desc ip ion
C&D
Communica ion & Dissemina ion
CSO
Ci il Socie y O ganiza ion
DC
Dissemina ion and communica ion
DEC
Dissemina ion, exploi a ion and communica ion
CDE
Communica ion, Dissemina ion, ad Exploi a ion
DIH
Digi al Inno a ion Hub
IP
In ellec ual P ope y
IPR
In ellec ual P ope y Righ s
KPIs
Key Pe o mance Indica o s
KERs
Key Exploi able Resul s
MRS
Mac o Regional S a egies
PCDE
Plan o Communica ion, Dissemina ion and
Exploi a ion o Resul s
SH
S akeholde
SIPs
Sma Inno a ion Packages
SMEs
Small and Medium En e p ises
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
6
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
7
1. In oduc ion: an in eg a ed app oach
o Exploi a ion, Dissemina ion and
Communica ion
1.1. In oduc ion
SMART ERA aims o add ess he challenges o depopula ion in u al a eas ac oss
Eu ope, p ima ily caused by he mig a ion o young people, leading o an ageing
popula ion and s uc u al issues such as limi ed job oppo uni ies and de e io a ing
in as uc u e. Wi h he ise o digi aliza ion and emo e wo k op ions, he e's an
oppo uni y o e e se some o hese mig a ion ends and os e new sus ainable
g ow h models, le e aging concep s like mul i-local li ing. SMART ERA in e enes
p ecisely a his junc u e.
Cen al o SMART ERA's app oach is he e ec i e in eg a ion and execu ion o
Communica ion, Dissemina ion, and Exploi a ion (CDE) ac i i ies, syne gis ically aligned o
achie e se e al objec i es:
Inc easing p ojec isibili y and communica ing i s bene i s o a ge g oups and wide
communi ies (C).
Sha ing knowledge and engaging key s akeholde s wi h ailo ed s a egies (D).
Es ablishing pa hways o he exploi a ion and sus ainabili y o SMART ERA's
ou comes (E).
The PCDE embodies an impac -o ien ed and holis ic app oach, aiming o gene a e impac s
h ough awa eness, accep ance o inno a i e app oaches, and he up ake and scaling o
p ojec esul s beyond i s du a ion.
The PCDE me hodically iden i ies key exploi able esul s (KERs) and s akeholde g oups,
acili a ing a ge ed ac ions ac oss di e en geog aphical le els and ime ames.
Communica ion e o s commence ea ly in he p ojec , engaging ele an s akeholde s such
as local u al communi ies, policy make s, in es o s and SMEs. Ne wo king plays a i al ole
in le e aging syne gies wi h o he p ojec s and pa ne ships os e ing esilience in u al
a eas.
Moni o ing and e alua ion ac i i ies, u ilising p op ie a y me hodologies de eloped by
ICONS, con inuously assess he s a egy's impac s and e ec i eness, ensu ing i e a i e
e inemen h oughou he p ojec li ecycle. The exploi a ion model encompasses all esul
ypes and pa hways and is s uc u ed in h ee s eps:
1. Se ing he scene: Iden i ying Key Exploi able Resul s (KERs) and ini ial exploi a ion
pa hways.
2. Shaping he s a egy: De eloping a de ailed plan o accele a e he adop ion and
eplica ion o esul s.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
8
3. In ol ing enable s: Implemen ing a ge ed dissemina ion ac i i ies o enhance
up ake and eplica ion po en ial. Insigh s om s akeholde in e ac ions will eed back
in o e ining he s a egy.
This h ee-s ep app oach maximises he impac and sus ainabili y o SMART ERA's
ou comes.
The ul ima e objec i e is o make i easie o adop and suppo he SMART ERA esul s by
s akeholde s, ex ending beyond he p ojec 's li espan. Upda ed s a egies will be
documen ed in D7.4 “Exploi a ion mapping epo ” (M18), ensu ing con inued ele ance and
e ec i eness. Th ough he implemen a ion o a obus CDE s a egy, s akeholde s a e
expec ed o endo se and u ilise SMART ERA esul s, con ibu ing o las ing posi i e change
in Eu opean u al a eas.
Some pa ag aphs in his documen e e o he Conso ium Guidance No e o mo e de ailed
in o ma ion on ce ain sec ions. The Conso ium Guidance No e, c ea ed by ICONS,
complemen s and acili a es he unde s anding o he Communica ion, Dissemina ion, and
Exploi a ion Plan (WP7) by he p ojec pa ne s. The documen is accessible ia a passwo d
p o ided o conso ium and he P ojec O ice .
1.2. Objec i es and app oach o dissemina ion, communica ion
and exploi a ion
Ensu ing an e ec i e DEC o p ojec de elopmen s and i s ou comes is pi o al o p omo e
u al esilience h ough collabo a i e de elopmen o sma solu ions. This endea ou aims
o cul i a e and dissemina e knowledge, educing hesi ancy wi hin he u al sec o and
enhancing public pe cep ion o he SMART ERA’s Sma Inno a ion Packages (SIPs). Ou
app oach p io i ises impac , ocusing on:
Raising awa eness among u al communi ies on he ansi ion owa ds posi i e
change.
P omo ing sma inno a ion in u al a eas, he eby os e ing he adop ion o solu ions
and in o ming he de elopmen o obus policy amewo ks.
Ensu ing he sus ainabili y and p ac icali y o p ojec ou comes.
This ini ia i e commences wi h an analysis o he needs add essed by ou e o s and he
an icipa ed ou comes wi hin SMART ERA:
Table 1 Add essed needs and expec ed ou comes
Speci ic needs
Ou comes
Enhance esilience and minimise
ulne abili ies wi hin u al egions.
De elop a comp ehensi e me hodology o
sma u al ansi ion, including a Sma ness
Assessmen me hod and new da ase s on
u al socio-economic dynamics.
Enable u al communi ies o d i e inno a ion
ac oss sec o s ha di ec ly impac hei daily
li es.
Engage u al communi ies in co-designing
inno a i e solu ions ailo ed o hei needs,
acili a ed by a Co-design oolki , sus ained by
gami ica ion-based me hods o enhance he
pa icipa o y p ocesses.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
9
Add ess u al depopula ion and i s associa ed
challenges, such as an ageing popula ion,
limi ed job oppo uni ies, in as uc u e
deg ada ion, and educed se ice a ailabili y.
Cus omise and in eg a e echnological
solu ions in o six SIPs o pilo u al a eas,
accompanied by a SMART ERA da a
dashboa d.
Ad oca e o inno a i e, sus ainable g ow h
models ha p io i ise en i onmen al
consciousness and communi y well-being.
Valida e SMART ERA me hods and solu ions
in pilo loca ions and ans e success ul
models o ou ollowe egions, ensu ing
es ed SIPs o u al a eas.
Facili a e he in eg a ion o digi aliza ion and
emo e wo k oppo uni ies o coun e ac u al
depopula ion ends, os e ing enewed
in e es in u al li ing.
Ex ac insigh s o enhance na ional and EU
policies h ough ailo ed policy
ecommenda ions and a Policy oolki .
Implemen s a egies o ha ness mul i-local
li ing ends, p omo ing sus ainable and
inno a i e g ow h models ha accommoda e
di e se li es yles and p e e ences wi hin u al
communi ies.
Execu e a obus dissemina ion s a egy and
p omo e mac o- egional ne wo king, including
a compa a i e s udy on sma illages and a
S a egy o EU-le el adop ion o p ojec
inno a i e solu ions.
1.3. Enhancing local communica ion h ough communi y
engagemen
E ec i e communica ion lies a he hea o success ul communi y engagemen wi hin he
SMART ERA p ojec . We ecognize ha local communica ion s a egies play a pi o al ole
in os e ing meaning ul connec ions, building us , and empowe ing u al communi ies o
ac i ely pa icipa e in he p ojec 's ini ia i es. Apa om he s uc u ed app oaches ou lined
in ou communica ion, dissemina ion and engagemen s a egy p esen ed in his deli e able
(D7.2), we emphasize he impo ance o deploying ailo ed communica ion s a egies ha
esona e wi h he unique cha ac e is ics and p e e ences o each pilo si e.
Local communica ion se es as a b idge be ween he p ojec conso ium and he di e se
s akeholde s wi hin u al communi ies. I ensu es ha p ojec objec i es, ac i i ies, and
oppo uni ies o in ol emen a e communica ed clea ly and e ec i ely, eaching indi iduals
ac oss di e en age g oups, cul u al backg ounds, and socio-economic s a uses. Th ough
localized communica ion channels such as communi y newspape s, adio b oadcas s, and
ace- o- ace in e ac ions, we aim o cul i a e a sense o owne ship and belonging among
communi y membe s, inspi ing hem o con ibu e hei insigh s, ideas, and aspi a ions o
he SMART ERA p ojec .
Fu he mo e, local communica ion s a egies acili a e he co-c ea ion o knowledge and
solu ions by os e ing dialogue, collabo a ion, and mu ual lea ning among s akeholde s. By
ac i ely solici ing eedback, sha ing p ojec upda es, and celeb a ing successes, we nu u e
a cul u e o anspa ency and accoun abili y, ein o cing he no ion ha he SMART ERA
p ojec is a collec i e endea ou d i en by he aspi a ions and needs o he communi ies i
se es.
In essence, local communica ion se es as a ca alys o communi y engagemen ,
ampli ying he impac o ou e o s o p omo e sma and sus ainable de elopmen in u al
a eas. By p io i ising meaning ul in e ac ions, lis ening a en i ely o local oices, and
adap ing ou communica ion s a egies o i he con ex o each pilo si e, we endea ou o
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
16
Local au ho i ies in o he egions: include egions no ini ially in ol ed in SMART
ERA ha could be in e es ed in he p ojec 's ou comes. They may pa icipa e in u u e
unding oppo uni ies and seek o eplica e he p oposed solu ions in hei a eas,
he eby expanding he p ojec 's impac and os e ing wide adop ion o sma u al
inno a ions.
Regional De elopmen Agencies: ocus on economic g ow h and de elopmen
wi hin speci ic egions. They could aim o le e age SMART ERA’s ou comes o
s imula e inno a ion, a ac in es men s, and suppo sus ainable de elopmen
ini ia i es.
O he Local Agencies: include a ious adminis a i e and se ice-o ien ed bodies
a he local le el, such as local heal h boa ds and ag icul u al agencies. They a e
in e es ed in adop ing SMART ERA me hodologies and ools, pa icula ly hose
implemen ed in he SIPs, o imp o e hei ope a ions and con ibu e o communi y
well-being.
Resea ch and Academia
This ca ego y includes uni e si ies, RTOs, and hink anks o policy esea ch o ganisa ions.
These s akeholde s a e key o ad ancing knowledge and inno a ion. Thei in e es in
SMART ERA is d i en by he oppo uni y o u ilise p ojec indings o academic esea ch,
and scien i ic publica ions. They could aim o apply SMART ERA me hodologies, da ase s
and ools in u he esea ch o p omo e echnological and social inno a ions in u al a eas.
The ollowing sub-ca ego ies a e iden i ied:
Uni e si ies: highe educa ion ins i u ions engage in eaching and esea ch. They
a e keen o inco po a e SMART ERA indings in o academic cu icula, p o iding
esou ces o PhD g an s and cou ses hus ad ancing esea ch in u al de elopmen
and inno a ion.
Resea ch and Technology O ganisa ions (RTOs): conduc applied esea ch and
de elopmen o suppo inno a ion ac oss indus ies. They seek o apply SMART
ERA me hodologies in hei p ojec s o d i e echnological ad ancemen s and social
inno a ions in u al a eas.
Think Tanks and Policy Resea ch O ganisa ions: ocus on policy analysis and
esea ch o in o m decision-making. They a e in e es ed in using SMART ERA’s
insigh s o de elop policy ecommenda ions and p opose solu ions o u al
de elopmen challenges.
Technology and Se ice P o ide s
This ca ego y includes consul ing companies, so wa e and sma solu ions p o ide s, and
echnology de elope s a bo h local and EU le el. These s akeholde s a e c ucial o he
deploymen and/o e inemen o SMART ERA’s echnological solu ions, po en ially
pa icipa ing in he p ojec i sel being applican o he 1s Open Call. They can bene i om
he knowledge p oduced o enhance hei se ice o e ing a ge ing ma ke s simila o he
SMART ERA ones and acili a ing eplica ion o he solu ions in o he scena ios.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
17
The ollowing sub-ca ego ies a e iden i ied:
Consul ing companies: p o ide expe ad ice o businesses, o ganisa ions, and
public au ho i ies. They could be in e es ed in le e aging SMART ERA’s
me hodologies and indings o upda e hei se ice o e ing, hus being able o
suppo local communi ies’ g ow h.
So wa e and Sma Solu ions p o ide s: a e esponsible o he de elopmen o
solu ions o be in eg a ed in he SIPs o e ing. They seek o adop and adap SMART
ERA’s inno a ions o c ea e new p oduc s, so wa e and se ices, enhancing hei
echnological capabili ies and po en ially expanding hei business in u al a eas.
Technology p o ide s and de elope s: ocus on c ea ing and supplying
echnological solu ions. They a e p o ide s o echnological componen s as he ones
included in he SIPs, hey could be in e es ed in upda ing hei o e ing based on he
needs ou lined in SMART ERA o u al communi ies.
Policy Make s and Regula o y Agencies
This ca ego y encompasses in e na ional policy make s, EU ins i u ions, na ional
go e nmen s, and egula o y agencies ocused on a eas such as en i onmen , ag icul u e,
and da a p o ec ion. These s akeholde s shape he egula o y and ope a ional amewo ks
wi hin which SMART ERA ope a es. Thei p ima y in e es is in adop ing he p ojec 's policy
ecommenda ions o d i e u al de elopmen ini ia i es, align wi h bes p ac ices, and
ensu e compliance wi h egula o y s anda ds.
The ollowing sub-ca ego ies a e iden i ied:
In e na ional Policy Make s: hese en i ies in luence policy ac oss coun ies. They
a e in e es ed in adop ing SMART ERA’s policy ecommenda ions o suppo global
u al de elopmen ini ia i es.
EU Ins i u ions: include he Eu opean Commission and Eu opean Pa liamen . They
aim o in eg a e SMART ERA ou comes in o EU-wide policies and unding p og ams
o p omo e u al inno a ion. Examples o ele an ins i u ions o SMART ERA could
be DG AGRI, DG REGIO, Eu opean Commi ee o he Regions (CoR).
Na ional Go e nmen s: seek o align na ional policies wi h SMART ERA
ecommenda ions o enhance u al de elopmen and sma ansi ion in u al a eas.
Regula o y Agencies: hese agencies as he Eu opean En i onmen Agency,
Eu opean Da a P o ec ion Boa d and many na ional and local agencies o e see
speci ic sec o s like en i onmen , ag icul u e, and da a p o ec ion. They a e ocused
on ensu ing SMART ERA’s solu ions comply wi h egula o y s anda ds and con ibu e
o sus ainable de elopmen .
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
18
Ci il Socie y
This ca ego y includes u al ci izens, ou is s, he gene al public, NGOs, and Ci il Socie y
O ganisa ions (CSOs). These s akeholde s ep esen he b oade communi y in e es s and
a e bo h bene icia ies and con ibu o s o SMART ERA’s success. Thei in e es e ol es
a ound he imp o ed quali y o li e, enhanced se ices, and inc eased oppo uni ies ha
SMART ERA solu ions b ing o u al a eas.
The ollowing sub-ca ego ies a e iden i ied:
Ru al Ci izens and ou is s: a e he p ima y bene icia ies o SMART ERA’s
inno a ions. They a e in e es ed in imp o ed se ices, enhanced quali y o li e, and
inc eased oppo uni ies in u al a eas.
Gene al Public: b oad socie y ha has in e es ed in equali ica ion o u al a eas.
They suppo inno a ions ha con ibu e o socie al well-being and sus ainable
de elopmen .
NGOs: wo k on a ious social, en i onmen al, and economic issues. They a e
in e es ed in SMART ERA o add ess u al de elopmen challenges and p omo e
sus ainable p ac ices.
Ci il Socie y O ganisa ions (CSOs): ep esen he in e es s o communi ies and
ad oca e o socie al change. They aim o ensu e ha u al oices a e hea d in
decision-making p ocesses and suppo communi y-d i en ini ia i es.
Ini ia i es and Clus e s
This ca ego y includes EU- unded p ojec s and o he ini ia i es, including Digi al Inno a ion
Hub (DIHs), he EU Mac o-Regional S a egies (MRs) and a ious ele an ne wo ks and
associa ions aimed a os e ing inno a ion and de elopmen in u al a eas. These
s akeholde s a e impo an o knowledge exchange and collabo a i e e o s. Thei in e es
in SMART ERA is d i en by he po en ial o sha e esou ces, bes p ac ices, and syne gize
e o s o achie e common goals in u al de elopmen .
Examples o ele an p ojec s included in he same call a e RURACTIVE, FUTURAL,
AURORAL, dRURAL, NATURELAB, RESONATE. Rele an EU-clus e s o ne wo king
possibili ies in SMART ERA could be PREPARE – Pa ne ship o Ru al De elopmen , he
Ru al Sma Communi ies and he Sma Villages Po al. O he p ojec SHs ha will ac as
mul iplie s enabling he success o he C&D s a egies a e DIHs and o he associa ions
including EUHubs4Da a, Ru al DIH Ne wo k, Pac 4 Skills, EP In e g oup RUMRA and
Sma illages, EURADA.
Fu he mo e, ne wo king ac i i ies will be ca ied on be ween he EU MRS o he Alpine
a ea (EUSALP), Bal ic Sea (EUSBSR), Ad ia ic-Ionian (EUSAIR) and Danube Regions
(EUSDR) hus s eng hening hei u al communi ies' capaci y o e ec i ely add ess socio-
economic and en i onmen al challenges using sma and sus ainable solu ions.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
19
Financial Bodies
This ca ego y includes EU unding agencies and o he public and p i a e in es o s ha
p o ide inancial suppo o u al de elopmen p ojec s. These s akeholde s a e c ucial o
he implemen a ion and scaling o SMART ERA solu ions p o iding inancial suppo o
p ojec s aligned wi h EU objec i es. They a e in e es ed in unding SMART ERA ini ia i es
ha demons a e po en ial o impac ul u al de elopmen . Examples include he Eu opean
Regional De elopmen Fund (ERDF), Eu opean Ag icul u al Fund o Ru al De elopmen
(EAFRD) and p i a e ac o s as en u e capi als o local in es o s.
Media
This ca ego y includes jou nalis s and media o ganisa ions, including non- adi ional media
ou le s, such as social media independen con en c ea o s (ac ing as 'local he oes') a bo h
in e na ional and local le els ha co e de elopmen s and inno a ions in u al a eas. These
s akeholde s play a c i ical ole in dissemina ing in o ma ion abou SMART ERA’s p og ess,
ou comes, and impac s.
2.3. Key messages a gene al and s akeholde le el
Add essing he di e se ange o a ge s wi hin SMART ERA equi es he de elopmen o a
se o co e messages ha e ec i ely communica e he p ojec 's objec i es. By c a ing
ailo ed messages wi h speci ic keywo ds o di e en a ge audiences, we inc ease he
p ojec 's esonance and po en ial o impac ul ou comes.
The ollowing ables p o ide an o e iew o he SMART ERA’s key messages, a bo h he
p ojec and a ge le els. The messages we e d a ed s a ing om he inpu s collec ed
du ing a wo kshop session among p ojec ’s pa ne s held a he p ojec ’s Kick-o Mee ing
in T en o.
Table 4 Key messages a he p ojec le el
Key Messages a he p ojec le el
Empowe ing u al communi ies o a sus ainable u u e wi h SMART ERA
The ision o a sma e , g eene and inno a i e u al a eas is coming o li e wi h SMART ERA
Leading u al economies owa ds esilience and ib ancy, SMART ERA will make he impac las !
Table 5 Key messages a he a ge le el
Ta ge
Key Message
Local Ru al
Ecosys em
SMART ERA empowe s you o ans o m ou illages in o h i ing,
sus ainable communi ies o gene a ions o come.
Tu ning local challenges in o g ow h oppo uni ies in u al a eas.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
20
Local au ho i ies and
agencies
Unlocking new ma ke oppo uni ies in u al a eas h ough SMART
ERA-d i en inno a ions.
Co-c ea ing sma solu ions wi h u al communi ies h ough impac ul
collabo a ions wi h SMART ERA.
Resea ch and
Academia
In o ming he academic communi y wi h bes p ac ices and lessons om
SMART ERA ini ia i es.
Technology and
se ice p o ide s
D i ing u al inno a ion and digi alisa ion wi h SMART ERA echnology
solu ions.
De eloping sma and sus ainable u al ecosys ems wi h SMART ERA
Sma Inno a ion Packages.
Ci il Socie y
Join SMART ERA o mobilise ci izen engagemen o a ib an ,
sus ainable u al u u e.
Policy Make s and
Regula o y Agencies
Use SMART ERA insigh s o make policy decisions ha e lec u al
eali ies o impac ul de elopmen .
Le e age SMART ERA's inno a i e solu ions o boos you u al
de elopmen s a egies.
Ini ia i es and
Clus e s
S eng hening collabo a ion and knowledge exchange among u al
s akeholde s h ough SMART ERA clus e ne wo ks.
Financial Bodies
Mi iga e isks and maximise bene i s by suppo ing SMART ERA p ojec ,
d i ing sus ainable u al de elopmen .
Media
Showcase communi y-d i en inno a ion in shaping he u u e o u al
landscapes wi h SMART ERA.
Fo a ull iew o all key messages gene a ed wi h inpu s by all pa ne s du ing a wo kshop
coo dina ed by ICONS, please e e o he Conso ium Guidance No e.
2.3.1. A ailo ed app oach o dissemina ion and communica ion
The p ojec will de elop a PCDE a icula ed upon he ollowing s ages: engage, p oduce,
sha e and exchange.
Figu e 1 DEC s ages
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
21
Communica ion and dissemina ion play a undamen al ole in he “sha e”, “exchange” and
“engage” s ages. The dissemina ion e o s o he p ojec aim o sha e i s indings wi h he
scien i ic communi y, policymake s, and indus y s akeholde s. The o e a ching goal is o
suppo p og ess in scien i ic esea ch, applica ion o echnology, and he de elopmen o
policies based on e idence, all gea ed owa ds os e ing long e m impac .
Con e sely, communica ion e o s enhance he p ojec 's public isibili y and he
dissemina ion o i s ou comes. U ilising accessible language, hese endea ou s aim o pique
public in e es in he p ojec 's subjec ma e and highligh he an icipa ed long- e m bene i s
ha SMART ERA is poised o deli e o u al people's li es.
Table 6 Di e ence be ween dissemina ion and communica ion
Dissemina ion
Communica ion
Objec i es
Public disclosu e o scien i ic and
echnical esul s
P omo ion o he p ojec and i s
bene i s
Audience
P o essional a ge g oups, such
as scien i ic communi ies,
indus y s akeholde s, policy
make s, e c.
Gene al public, including EU ci izens,
ci il socie y
Tone o oice
Scien i ic/ echnical language
Non-specialised/layman’s e ms
Channels
Pape s in pee - e iew jou nals,
scien i ic con e ences, sec o
e en s, he web, newsle e s, e c.
The web, social ne wo ks,
jou nalis ic a icles, TV channels,
adio, e c.
In sync wi h communica ion and dissemina ion e o s, exploi a ion endea ou s will ocus on
laying he g oundwo k o applying scien i ic indings and echnological inno a ions
h oughou and beyond he p ojec 's conclusion.
The ollowing able illus a es how he p ojec 's dissemina ion and communica ion s a egies
will add ess each s akeholde ca ego y iden i ied h ough he s akeholde mapping
exe cises.
Table 7 DC ailo ed o SMART ERA’s s akeholde s
S akeholde s
Dissemina ion
o ma s
Communica ion
channels
How DC suppo s
exploi a ion
Policy Make s
and Decision
Make s
Lea le , sec o
e en s, webina s,
p ojec
p esen a ions, in o-
packs, policy b ie s,
p ac ice abs ac s,
ideos, p ess and
news eleases,
jou nalis ic a icles,
ideo in e iews
Websi e, social
media, newsle e ,
sis e p ojec s’
websi e, media
mul iplie s, AEIDL’s
ne wo k and
channels
Policy make s will be showcased
as acili a o s in SMART ERA's
solu ions o ad ancing owa ds
sus ainable u al de elopmen ,
ackling depopula ion issues,
and p omo ing esilience
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
22
Scien i ic
Communi y
and Academia
Lea le , scien i ic
and ech
publica ions, sec o
e en s, webina s,
p ojec
p esen a ions,
ideos, p ess and
news eleases, bes
p ac ices book, EIP-
AGRI p ac ice
abs ac s
Websi e, social
media, newsle e ,
sis e p ojec s’
websi es, scien i ic
jou nals
Scien i ic pape s gene a ed by
SMART ERA will o i y he
c edibili y he solu ions like he
SIPs in u al a eas, o e ing
obus scien i ic e idence
accessible o in e es ed
s akeholde s
SMEs,
Indus y and
Se ice
P o ide s
Lea le , scien i ic
and ech
publica ions, sec o
e en s, webina s,
in o-packs and
policy b ie s, bes
p ac ices book
Websi e, social
media, newsle e
Dissemina ion ma e ials ailo ed
o SMART ERA will encapsula e
he expe ise o he p ojec ,
emphasising eplicabili y ac oss
a ious sec o s
Mul iplie s,
Media
P ess and news
eleases, jou nalis ic
a icles
Media mul iplie s
Fo media and mul iplie s,
SMART ERA aims o enhance
awa eness o os e ing esilience
in u al a eas, whe e
depopula ion is inc easingly
p e alen
Clus e s
Lea le , sec o
e en s, webina s,
p ojec p esen a ion,
in o-packs and
ac shee s, ideos,
p ess and news
eleases
Websi e, social
media, newsle e s,
sis e p ojec s’
websi e
SMART ERA s akeholde s will
be o e ed he p ojec 's
newsle e o b oade ou each,
os e ing mu ual expe ise
exchange and collabo a ion.
Exclusi e webina s will p o ide
ea ly access o esul s o hei
membe s
Local Ru al
Ne wo ks
Videos, p ess and
news eleases,
jou nalis ic a icles,
ideo in e iews
Websi e, social
media, media
mul iplie s
SMART ERA will add ess public
pe cep ions o he solu ions
b ough hanks o he SIPs
Ci il socie y
Lea le , in o-packs
and ac shee s,
ideos, p ess and
news eleases,
jou nalis ic a icles,
bes p ac ices book
Websi e, social
media, media
mul iplie s
The one o oice in he
communica ion a ge ed o hem
will be eassu ing and will pu an
emphasis on he impo ance o
u al a eas
Public and
P i a e
In es o s
Lea le , p ojec
p esen a ions, in o-
packs and
ac shee s, p ac ice
abs ac s, ideos,
p ess and news
eleases
Websi e, social
media, newsle e ,
sis e p ojec ’s
websi e
SMART ERA will showcase he
in es men po en ial in
sus ainable u al de elopmen
h ough i s dissemina ion
ma e ials, encou aging in es o s
o suppo inno a i e solu ions
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
23
Ci y
Adminis a ion
Ac o s
Lea le , sec o
e en s, webina s,
p ojec
p esen a ions, in o-
packs, policy b ie s
ideos, p ess and
news eleases
Websi e, social
media, newsle e ,
sis e p ojec ’s
websi e
SMART ERA will p o ide
insigh s and e idence-based
ecommenda ions o and a
oolki o help hem implemen
policies and ini ia i es ha
suppo u al esilience and
sus ainable de elopmen
Technology
and Se ice
P o ide s
Lea le , scien i ic
and ech
publica ions, sec o
e en s, webina s,
in o-packs and
policy b ie s,
ac shee s
Websi e, social
media, newsle e ,
ech publica ion
SMART ERA will ailo
dissemina ion ma e ials o
highligh he oppo uni ies o
echnology and se ice
p o ide s in implemen ing sma
solu ions in u al a eas
Local
Businesses
Lea le , in o-packs,
ac shee s ideos,
p ess and news
eleases,
jou nalis ic a icles.
Websi e, social
media, media
mul iplie s
SMART ERA DC will emphasise
he impo ance o u al a eas o
local businesses and p omo e
oppo uni ies o sus ainable
g ow h and collabo a ion wi hin
hese communi ies
2.4. Dissemina ion & Communica ion channels
Table 8 Dissemina ion and communica ion channels a he a ge le el
Channel
Desc ip ion
Ta ge
Websi e
The p ojec websi e will be used o showcase de ails
abou he p ojec , i s objec i es, challenges, and
esul s. I will ac as he p ima y communica ion
channel be ween he conso ium and SMART ERA
a ge audiences; i is also he sou ce o in o ma ion
abou he six pilo egions in ol ed and will o e
upda es on hei local ac i i ies.
ALL
Landing page
The landing page is a p elimina y e sion o he
p ojec websi e. This was pu up online in M2, p io
o he launch o he websi e. I con ained an
o e iew o he p ojec and di ec con ac s o
SMART ERA coo dina o and communica ion
pa ne
ALL
Social ne wo ks
(X and LinkedIn)
These will be used o ac i ely engage wi h he online
communi y o he p ojec ’s ollowe s. This will be
done by in o ming hem abou he p og ess made by
SMART ERA and by in i ing hem o pa icipa e in a
dialogue on he di e en opics/issues add essed by
he p ojec
ALL
Newsle e
I is eleased on a six-mon hly basis o in o m abou
he p og ess made by he p ojec . I is s uc u ed
upon a summa y o he key e en s, jou nalis ic
a icles, news o p ess eleases issued by he
p ojec . Sis e p ojec s, pa ne ships and clus e s
Local u al
communi ies; EU
pa ne ships;
Indus ies and
SMEs;
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
24
will be o e ed a space in he SMART ERA
newsle e
associa ions,
clus e s and
membe ship
o ganisa ions;
educa ion and
esea ch, scien i ic
communi y; policy
make s; media
Media mul iplie s
These a e ex e nal pla o ms ha epublish he
jou nalis ic a icles, ele an news and p ess
eleases w i en by SMART ERA
Gene al public;
policy make s;
u al communi ies;
media
SMART ERA online
communi y
The p ojec 's online communi y (SMART ERA
communi y on Disco d) has been launched by FBC
as one o he communica ion and dissemina ion
channels - his will a ge all ypes o p ojec
s akeholde s and will ac as a space o discuss,
in e ac and sha e knowledge, news, commen s
a ound he p ojec and he open calls.
ALL
2.5. Dissemina ion & Communica ion ma e ials, o ma s, and
edi o ial con en s
2.5.1. Fo ma s
In SMART ERA, ICONS will manage he c ea ion o con en -speci ic dissemina ion and
communica ion o ma s, ensu ing hei dis ibu ion h ough app op ia e channels o
maximise awa eness, accep ance, and up ake. The p ojec will de elop he ollowing
ma e ials and o ma s:
Table 9 Dissemina ion and communica ion ma e ials and o ma s
Ma e ia/Fo ma
Desc ip ion
Ta ge
Communica ion Ki
The SMART ERA communica ion ki will en ail a
lea le , oll-up, Powe Poin empla e and
p esen a ion ideo. Communica ion ma e ials will be
dis ibu ed bo h online (as downloadable ma e ials
on he websi e), and o line ( o be displayed a
wo kshops, exhibi ions and ex e nal e en s
a ended by he pa ne s). The ma e ials’ design will
be consis en wi h he p ojec ’s isual iden i y. The
ki will be eady in Augus 2024 (M8).
ALL
Scien i ic
publica ions
Wi h suppo om ICONS, echnical pa ne s will
p oduce scien i ic a icles and pape s o be
published in pee - e iewed jou nals and con e ence
p oceedings. Such scien i ic publica ions will
p esen he cu ing-edge esul s om SMART ERA.
Scien i ic
communi y and
academia,
uni e si ies
In o-packs
In o-packs will p esen esul s in a concise manne .
They aim o p o ide essen ial de ails abou a
pa icula opic, p oduc , se ice, o e en .
EU ins i u ions,
policymake s,
esea che s,
p ojec pa ne s
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
25
Policy b ie s
Policy b ie s can be a highly e ec i e o ma s o
dissemina ing echnical in o ma ion and in luencing
policy decisions.
Policy make s and
egula o y
agencies, na ional
go e nmen s, local
go e nmen s, EU
policy ad iso s,
esea che s
EIP AGRI P ac ice
Abs ac s
P ac ice abs ac s se e as a aluable esou ce o
a me s, policymake s, esea che s, and
p ac i ione s, o e ing insigh s in o success ul
ag icul u al inno a ions and inspi ing u he
expe imen a ion and adop ion.
Policy make s, EU
ini ia i es, a me s,
o es e s, u al
communi ies and
hei
ep esen a i es
Bes p ac ices
book
SMART ERA will publish a bes p ac ices book,
d awing on p ojec achie emen s o o e aluable
insigh s o p ac i ione s, policymake s, and
esea che s. By sha ing success ul app oaches and
lessons lea ned, he p ojec aims o inspi e
inno a ion and collabo a ion in he ield.
Policy make s,
esea che s,
p ojec pa ne s,
indus y
p o essionals,
se ice p o ide s
2.5.2. Edi o ial con en s
Table 10 Edi o ial con en s
Edi o ial con en
Desc ip ion
Ta ge
Jou nalis ic
a icles
Independen a icles and in e iews wi h p ojec
expe s and ex e nal s akeholde s will be p oduced
by p o essional jou nalis s and dis ibu ed o online
media, hema ic po als, and o he in o ma ion
ou le s.
Gene al public,
local u al
ecosys em, media
P ess and news
eleases
These ma e ials se e o in o m he communi y
abou key p ojec achie emen s, miles ones, and
upcoming e en s. Addi ionally, hey will p o ide
aluable insigh s in o inno a ions ele an o sma
communi ies, se ing an in o ma ional pu pose.
Gene al public,
policy make s,
local business
associa ions,
ini ia i es and
clus e s, policy
esea ch
o ganisa ions,
media
Video p oduc ion
SMART ERA ideos will communica e he p ojec in
an easy and engaging way. Thei o ma will be
sui able o online dis ibu ion, al hough hey may
also be used o p esen he p ojec a sec o e en s.
Gene al public,
u al ci izens and
ou is s, policy
make s, Eu opean
pa ne ships,
associa ions,
clus e s, media
Regula moni o ing o ou each e o s will enable us o con inually e ine he con en o ou
communica ion ma e ials, enhancing hei impac o e ime.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
32
Fu he mo e, du ing he cou se o he p ojec he e will be a second Open Call o ollowe
mic o-pilo s in o he egions. This will enable he es ing o he SIPs, me hodologies and
knowledge de eloped in SMART ERA, ailo ed in new scena ios wi h di e en socio-
economic challenges, hus ac ually suppo ing pilo eplica ion, p o iding a ounda ion o
con inued scaling e o s pos -p ojec . Fo he ca ying on o his p ocess a Selec ion
Commi ee will be es ablished, composed by he pilo o ches a o s, esponsible o he
supe ision o he whole p ocess
1
.
3.1.2. Technology Upscaling and Comme cialisa ion
SMART ERA is ad ancing he ma u i y o he in eg a ed ools and echnologies wi hin he
SIPs; hey a e expec ed o each high ma u i y by he end o he p ojec . This indica es ha
ollowing he p ojec end, addi ional esea ch and de elopmen will be equi ed o b ing
hese echnologies o highe TRLs, enabling ull comme cial exploi a ion. Fu he mo e, in
o de o secu e he long- e m u ilisa ion and u he de elopmen o he in eg a ed
echnologies, he e will be a s ong ocus on he sus ainabili y and upda e o he ools and
solu ions upscaled. The ela i e owne s esponsible o he con inuous u ilisa ion and upda e
o he echnologies a e he p ojec end, will be de ined la e in he p ojec .
Exploi a ion ac i i ies will de ail he s a egies o achie e his upscaling, ocusing on he
ollowing key a eas:
- Iden i ica ion o u he esea ch needs: pinpoin speci ic a eas ha equi e u he
esea ch and de elopmen o op imise he echnologies de eloped and ensu e hei
ull eadiness o comme cial deploymen .
- Resou ce and capi al e alua ion: assess he necessa y human and inancial
esou ces equi ed o he upscaling p ocess, ensu ing ha all elemen s a e in place
o an e ec i e TRL upscaling.
- Assessmen o inancing mechanisms: explo e and iden i y po en ial unding
sou ces, including na ional and egional p og ams (e.g., COMET), in e nal unds,
c owd unding, and commissioned esea ch om in e es ed s akeholde s. This will
ensu e ha he necessa y inancial suppo is secu ed o he upscaling ac i i ies.
- Planning o u he demons a ions: o ganise and execu e addi ional
demons a ion ac i i ies wi h he help o pilo leade s, winne s o he Open Calls, and
o he con ac s es ablished du ing dissemina ion and communica ion ac i i ies. These
demons a ions will p o ide p ac ical e idence o he echnology's capabili ies and
eadiness o b oade deploymen .
- De elopmen o business models and comme cial s a egies: o mula e obus
business models and comme cial s a egies o guide he ma ke in oduc ion o he
upscaled echnologies. These s a egies will ensu e ha he echnologies a e no only
echnically iable bu also comme cially a ac i e.
1
Each inancial suppo o hi d pa ies (FSTP) p ojec will be expec ed o include exploi a ion plans in hei inal epo ing
documen a ion.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
33
The ma ke po en ial and oppo uni ies will s ee he TRL upscaling p ocess o ensu e ha
pos -p ojec esea ch and de elopmen e o s align wi h egula o y equi emen s and e lec
ma ke demands.
The comme cial exploi a ion s a egy o SMART ERA ensu es he ma ke iabili y and
sus ainabili y o he de eloped solu ions. This s a egy is ine i ably ied o he echnology
upscaling ha se s he g ound o make he solu ions each ull ma ke po en ial.
A po en ial pa hway o seeking comme cial exploi a ion could be h ough he de elopmen
and main enance o he echnological solu ions in eg a ed in he SIPs. Thus, in ol ing he
pilo s as he ini ial use s and cus ome s o hese solu ions a discoun ed a es. Following he
echnology upscaling o TRL 9, he e could be e alua ion o po en ial comme cialisa ion and
upda e o o e ing po olio o o he clien s.
3.1.3. Pilo sus ainabili y and se ice imp o emen
The exploi a ion s a egy o pilo sus ainabili y in SMART ERA ocuses on ensu ing he
long- e m iabili y and main enance o he implemen ed solu ions. This includes secu ing
con inuous unding o suppo he ongoing ope a ions and secu ing he con inui y o he SIPs
h ough egula main enance, and imely upda es o keep he sys ems e icien and e ec i e.
Addi ionally, he e is a need o o esee adap abili y o he pilo s, allowing solu ions o e ol e
in esponse o changing en i onmen s and eme ging needs in u al communi ies.
Fu he mo e, he imp o emen and upscaling o se ices pos -p ojec will di ec ly con ibu e
o he sus ainabili y o solu ions. This in ol es expanding a ge use s by eaching di e en
ypes o a ge segmen s and geog aphic a eas, as well as adding new unc ionali ies. By
enhancing and b oadening he scope o he se ices, SMART ERA ensu es ha he bene i s
a e sus ained and upscaled o e ime, os e ing con inued inno a ion and impac in u al
de elopmen .
Examples o main pos -p ojec e olu ions can be:
- Tou ism p oduc s o local a el agency o e ings and ela ed ma ke ing and
p omo ional plans;
- Policy ecommenda ions in eg a ed in o p o incial/ egional p og amming o
eplica e esul s in o he u al a eas;
- P omo ion o public discussions among illage esiden s in he local municipali ies;
- Upda e o egional and ci y s a egies and suppo SIPs adop ion by esiden s and
SMEs.
3.1.4. Academic and Resea ch Exploi a ion
This s a egy le e ages SMART ERA’s ou comes o academic and esea ch
ad ancemen s. The academic and RTO pa ne s will in eg a e p ojec indings in o ongoing
and u u e esea ch p ojec s, and publica ions, dissemina ing knowledge on sma
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
34
assessmen ools and social inno a ions in u al a eas. This will also esul in he u ilisa ion
o p ojec ’s indings o enhance hei academic o e ing, hus de eloping new PhD g an s,
cou ses, and p ojec p oposals based on SMART ERA ou comes o enhance educa ion and
os e u he esea ch. This app oach will con ibu e o he academic communi y’s
unde s anding o sma u al de elopmen and p omo e con inued inno a ion in he ield.
3.1.5. Thi d pa y exploi a ion
The de elopmen o solu ions and se ices wi hin SMART ERA will unlock po en ial o hi d
pa ies, such as local businesses and se ice p o ide s, o enhance hei ope a ions,
de elop new se ices, and en e new ma ke s. The Final Exploi a ion Plan will de ail speci ic
s a egies o acili a e u he adop ion pos -p ojec , hus ensu ing b oad awa eness and
engagemen wi h SMART ERA inno a ions, di ec ly bene i ing local se ice and business
de elopmen . By os e ing local inno a ion and con inuous imp o emen , SMART ERA aims
o c ea e a sus ainable impac on u al communi ies, d i ing long- e m economic g ow h and
enhanced se ice quali y.
D7.2 - “Plan o Communica ion, Dissemina ion and Exploi a ion o Resul s 1”
35
4. Conclusions
This Plan o Dissemina ion and Exploi a ion o Resul s ou lines he comp ehensi e PCDE
s a egy o SMART ERA.
Pa ne s can u ilise his documen o synch onise hei local communica ion ac i i ies wi h
he o e all p ojec s a egy, as i includes isual and con en guidelines. Fu he mo e, i
p o ides an o e iew o he p ima y ools and channels o be used o dissemina ing p ojec
ou comes, as well as he moni o ing s a egy ha will be implemen ed. The channels and
o ma s desc ibed in his deli e able aim o ensu e awa eness, engagemen , and up ake
among p o essional s akeholde s and he gene al public. Thei e ec i eness and each will
be egula ly e alua ed, allowing he p ojec o ine- une i s con en and dissemina ion
s a egy o e ime. In M24, he upda ed Plan o Communica ion, Dissemina ion and
Exploi a ion o Resul s will be deli e ed (D7.5).
This documen also se es as he basis o he exploi a ion s a egy, beginning wi h he ini ial
iden i ica ion o KERs and s akeholde g oups. I p o ides pa ne s wi h he me hodology
ha will be used o de elop bo h join and indi idual exploi a ion s a egies, and ou lines he
s eps needed o ensu e e ec i e and sus ainable exploi a ion o p ojec esul s.
Th oughou he p ojec 's du a ion, his deli e able will be upda ed o e ine he s a egy. A
he p ojec 's conclusion, he exploi a ion s a egy will be consolida ed, o e ing a
comp ehensi e iew o exploi a ion app oaches and a ge segmen s in he Final
Exploi a ion Plan (D7.9, M48).
