2025 Vol. 2 No. 2
h ps://www.eujini.o g.pl
74
ISSN 3071-9658
h ps://www.eujini.o g.pl
Analysis o Global Halal P oduc Ma ke De elopmen
T ends: Socio-Cul u al and Economic Dimensions
Yu ii O siannyko 1 *
1 Na ional Academy o In e nal A ai s, Kyi (Uk aine). Mas e ’s Deg ee in Law. CEO a URIJAN
TRANSPORT LLC.
* Co esponding Au ho , e-mail: U [email protected]
ARTICLE INFO
ABSTRACT
Resea ch A icle
Recei ed:
12 May 2025
Re ised:
19 June 2025
Accep ed:
29 June 2025
Published online:
15 July 2025
Copy igh © 2025
by au ho
This is an open access
jou nal and all
published a icles a e
licensed unde a
C ea i e Commons
A ibu ion—
NonComme cial 4.0
In e na ional
(CC BY-NC 4.0)
DOI: 10.5281/
zenodo.17680269
The a icle examines he de elopmen ends o he global halal p oduc s ma ke in i s
sociocul u al and economic dimensions, emphasizing demog aphic, echnological, and
ins i u ional ac o s ha de e mine i s dynamics. The s udy aims o explo e he
cha ac e is ics and leading endencies in he e olu ion o he global halal ma ke wi hin
he con ex o socioeconomic, cul u al, and echnological ans o ma ions. The esea ch
me hodology is based on a sys ema ic analysis o seconda y da a om academic sou ces,
s a is ical epo s by FAO and USDA, and ma ke analy ics (GMI Insigh s, P ecedence
Resea ch), which includes he p ocessing o empi ical indica o s ela ed o demog aphics,
GDP, and ade olumes. Me hods o compa a i e analysis, g aphical modeling, and
syn hesis we e applied o assess egional dispa i ies and s uc u al changes in he ma ke
The esul s indica e a s able ma ke expansion, alued a app oxima ely USD 4 illion in
he ea ly 2020s and p ojec ed o each USD 6.49 illion by 2034, wi h he ood segmen
domina ing (o e 70%) and mea and poul y ep esen ing key componen s due o eligious
die a y no ms and an a e age consump ion o 21.1 kg pe capi a in 2025. Geog aphically,
he ma ke is une en: The Asia-Paci ic egion accoun s o 50.2% o global e enue owing
o u baniza ion and ce i ica ion sys ems in Indonesia and Malaysia, while he Middle Eas
and A ica gene a e impo demand, and non-Muslim coun ies (e.g., B azil, Aus alia)
p o ide abou 85% o halal mea expo s o OIC membe s. Dis ibu ion channels a e
ans o ming: adi ional e ail (51.5%) is being complemen ed by e-comme ce, expec ed
o g ow om USD 0.3 o 1.5 illion by 2034, s eng hening digi al aceabili y and
consume loyal y. P ospec s a e linked o inno a ions such as blockchain and o ganic halal
p oduc ion, in eg a ing e hical and en i onmen al s anda ds and ans o ming he ma ke
in o a segmen o sus ainable p oduc ion. The p ac ical alue o he esea ch lies in
subs an ia ing s a egies o p oduce s and expo e s o ha monize ce i ica ion and
di e si y asso men s, educing ansac ion cos s and os e ing expansion in o p emium
niches. The indings also se e as a basis o policy ecommenda ions in Uk aine and he
EU o acili a e in eg a ion in o global halal supply chains and enhance he
compe i i eness o he ag icul u al sec o .
KEYWORDS
halal p oduc s, global ma ke , ce i ica ion, Muslim popula ion, global ends, sus ainable
p oduc ion
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
75
In oduc ion
ends in he de elopmen o he global halal ma ke a e cha ac e ized by a combina ion o
eligious and egula o y demand and b oade consume in e es in quali y and anspa ency o
o igin, as he Qu anic guidelines on wha is pe missible (halal) and pu e ( ayyib) s imula e ood,
cosme ics, clo hing, ou ism, and se ice manu ac u e s o de elop supply chains ha gua an ee
compliance wi h Sha ia equi emen s and inc eased sa e y and e hical s anda ds, while he g ow h
o he sha e o Muslims in he wo ld, om app oxima ely 25% oday o a p ojec ed 30% in 2050,
ein o ces he long- e m end o expanding niche and mass p oduc ca ego ies. A he same ime,
demand o ce i ied halal p oduc s is inc easingly being d i en by non-Muslim consume s, who
iden i y he ele an labeling wi h inc eased quali y, aceabili y o ing edien s and esponsible
p oduc ion, which con ibu es o he en y o halal b ands in o p emium segmen s and hei
in eg a ion in o global e ail and e- comme ce ne wo ks. Howe e , he ma ke aces ba ie s, p ima ily
he agmen a ion o equi emen s and he mul iplici y o ce i ica ion cen es ope a ing in na ional
ju isdic ions and imposing di e en c i e ia on es au an s, ho els and manu ac u e s, which
inc eases he cos o con i ming compliance, c ea es duplica ion o audi s and complica es
in e na ional ade, which, in u n, gene a es a demand o ha moniza ion o s anda ds, mu ual
ecogni ion o ce i ica es and he in oduc ion o digi al aceabili y as key a eas o u he ma ke
g ow h. This eques c ea es he need o new esea ch on he speci ics o he de elopmen and
socio-cul u al con en o he global halal p oduc s ma ke .
Li e a u e Re iew
nalysis o mode n scien i ic discou se e eals ha he ends in he de elopmen o he global
halal ma ke a e shaped by he syne gis ic in e ac ion o demog aphic, economic,
echnological, socio-cul u al, and eligious ac o s. A ce ain pa o he scien i ic esea ch is
au ho ed by D. Sa i e al. (2023), H. Yus an e al. (2025) ocus on he issue o he s able g ow h o
he Muslim popula ion and he s eng hening o i s ole in he global economic sys em, which di ec ly
de e mines he inc ease in demand o ce i ied p oduc s manu ac u ed in acco dance wi h Sha ia
no ms. The s udy by F. Koch e al. (2025) emphasizes ha s anda dizing p oduc ion p ocesses,
de eloping a ce i ica ion sys em, and ecei ing ins i u ional suppo om he s a e in Sou heas
Asian coun ies can inc ease he compe i i eness o he halal indus y a he in e na ional le el.
Scien is s Z. Hamdi, & N. Nu ahidin (2025), R. Id is e al. (2025) s a e ha he mode n ma ke o
halal p oduc s co e s no only he ood indus y, bu also he pha maceu ical, cosme ic and ou ism
sec o s, ans o ming in o a complex sys em o "halal economy". Special esea ch a en ion is paid
o echnological inno a ions, h ough he implemen a ion o digi al aceabili y sys ems, he
de elopmen o e-comme ce, which modi ies dis ibu ion channels and inc eases he anspa ency
o p oduc ion p ocesses, his is e iden om he wo k o S. P ai no e al. (2025). Thus, he
combina ion o hese ends de ines he halal sec o as one o he mos dynamic segmen s o he
global economic sys em.
P oblem S a emen
he pu pose o his s udy is o explo e he ea u es and leading ends de elopmen o he global
ma ke o halal p oduc s in he con ex o global socio-economic, cul u al and echnological
ans o ma ions.
Me hods and Ma e ials
he s udy is based on an empi ical app oach ha in eg a es quali a i e and quan i a i e analysis
o seconda y da a o comp ehensi ely s udy he ends in he de elopmen o he global halal
ood ma ke . The main sou ces o in o ma ion we e s a is ical da abases o in e na ional
o ganiza ions, in pa icula he Food and Ag icul u e O ganiza ion o he Uni ed Na ions (FAO) and
he Fo eign Ag icul u al Se ice o he Uni ed S a es Depa men o Ag icul u e (USDA), which
p o ide up- o-da e indica o s o demog aphic dynamics, p oduc ion and in e na ional ade in ood
p oduc s o he pe iod 2019–2024. Addi ionally, analy ical ma ke epo s om GMI Insigh s,
P ecedence we e used Resea ch, Repo Linke and Towa ds FnB, which con ain o ecas es ima es
o ma ke olumes. The me hodological basis o he s udy is a sys em analysis o he syn hesis o
T
A
T
T
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
76
ac o s (demog aphic, echnological, ins i u ional), a compa a i e me hod o he assessmen o
egional dispa i ies (MENA, Asia, Eu ope egions) and g aphical modeling o he isualiza ion o he
dynamics o he s udied p ocesses. Da a p ocessing was ca ied ou using Excel ools o building
g aphical models.
Resul s and Discussion
he global halal ood ma ke is on a s eady upwa d ajec o y d i en by he combined impac o
demog aphic momen um om he g owing Muslim popula ion, he g adual inc ease in
disposable household incomes in key egions, and a s eady inc ease in consume awa eness
o quali y, aceabili y, and Sha ia-complian ce i ica ion, esul ing in demand o p oduc s wi h
con i med “halal s a us” becoming no only b oade geog aphically bu also deepe ac oss p oduc
ca ego ies. In esponse o his demand, manu ac u e s a e apidly scaling hei po olios, de eloping
halal-ce i ied plan -based analogues, nu aceu icals, and unc ional be e ages, while digi al sales
channels and e-comme ce models (including D2C pla o ms) p o ide as e access o he end
consume and gene a e da a o ine-g ained asso men managemen ; pa allel o inno a ions in he
ield o aceabili y, om blockchain solu ions o supply chains o “sma ” labeling along wi h eco-
o ien ed p ac ices (“ o ganic halal ”, ca bon oo p in educ ion, ci cula packaging) inc ease audience
us and loyal y, o ming p emium niches wi hin he mass ma ke (Ma ko ić & S ošić-Mihajlo ić,
2022).
Geog aphically, he ma ke is une enly dis ibu ed ac oss mac o- egions, e lec ing he
demog aphics o he Islamic wo ld and he ade specializa ion o expo ing coun ies; in 35 coun ies,
he majo i y o he popula ion iden i ies wi h Islam, in 20 coun ies Islam has he s a us o a s a e
eligion, and o e 70% o Muslims li e in coun ies whe e hey a e a majo i y, which gene a es deep
domes ic demand and suppo s in es men in p oduc ion acili ies, logis ics, and ce i ica ion
(Table 1).
Table 1. Compa ison o demog aphic and economic indica o s o MENA and Gul coun ies: 2020 baseline
and 2024 es ima e
Coun y
Popula ion
2020,
million
Popula ion
es ima es
2024,
million
GDP pe
capi a 2020,
housand
USD
Es ima ed
GDP pe capi a
2024, housand
USD
Popula ion
g ow h,
2019–2024,
%
GDP/capi a
g ow h,
2019–2024,
%
Qa a
2.90
3.18
93.5
116.9
9.5
25.0
UAE
9.90
11.14
58.8
59.3
12.5
0.9
Bah ain
1.70
1.88
48.8
57.0
10.7
16.8
Saudi A abia
34.80
38.28
46.8
50.9
10.0
8.8
Kuwai
4.30
4.56
41.6
48.1
6.0
15.5
Oman
5.10
5.53
30.2
30.9
8.4
2.5
I an
84.00
85.68
13.1
15.1
2.0
15.2
Egyp
102.30
109.77
12.8
13.8
7.3
8.1
Lebanon
6.80
7.08
11.6
11.5
4.1
-0.9
Alge ia
43.90
48.86
11.1
11.6
11.3
4.8
Jo dan
10.20
10.80
10.3
11.1
5.9
8.2
Tunisia
11.80
13.27
10.1
10.8
12.5
6.7
I aq
40.20
42.53
10.0
11.3
5.8
13.4
Mo occo
36.90
39.52
7.6
7.3
7.1
-3.9
Libya
6.90
8.84
5.9
5.9
28.1
0.0
Pales ine
5.10
5.71
5.4
5.7
12.0
4.9
Yemen
29.80
31.32
1.9
2.0
5.1
5.4
Sy ia
17.50
16.49
n/a
n/a
-5.8
0.0
Sou ce: Sys ema ized by he au ho s based on he esea ch o Food and Ag icul u e O ganiza ion (2025), Fo eign Ag icul u al
Se ice (2025).
Es ima es o he global halal ma ke capaci y a y signi ican ly, e lec ing di e en me hodologies o
co e ing ca ego ies and da a: publica ions ange om a ound USD 1 illion o USD 2.7 illion, while
some op imis ic o ecas s ex apola e he po en ial o USD 10 illion by 2034, wi h he ood segmen
T
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
77
adi ionally accoun ing o he la ges sha e o sales; while an es ima e o a ound USD 4 illion as
o he ea ly 2020s is o en ci ed as a wo king benchma k, allowing o long- e m g ow h ends o be
acked (Fig. 1) (Towa ds FnB, 2025).
Figu e 1. Dynamics o de elopmen o he global halal ood ma ke by p oduc g oups in he pe iod 2021–2034
( illion US dolla s)
Sou ce: Sys ema ized by he au ho s based on he esea ch o Repo Linke (2025).
The mea and poul y segmen emains he la ges componen o he global halal ma ke , as i bes
e lec s he combina ion o eligious, cul u al and consume ac o s ha shape demand in he Muslim
wo ld and beyond. The g ow h in demand o esh mea , p ocessed mea , poul y and inno a i e
al e na i es o ozen p oduc s is di ec ly ela ed o compliance wi h Sha ia die a y p inciples, which
equi e he pu i y o he slaugh e p ocess, aceabili y o animal o igin and compliance wi h humane
s anda ds. Gi en ha Islam is now he second la ges and one o he as es g owing eligious
communi ies in he wo ld, his segmen na u ally domina es he ma ke s uc u e, especially in he
coun ies o he Asia-Paci ic egion, he Middle Eas and A ica, whe e he sha e o he Muslim
popula ion is o e whelming. Acco ding o s a is ical es ima es, he a e age mea consump ion pe
pe son in 2025 will be 21.1 kg, which con i ms he signi ican po en ial o u he de elopmen o he
p oduc ion and dis ibu ion o halal mea (Ahmed, 2024).
In pa allel, he ma ke o p ocessed oods and packaged goods is apidly de eloping, co e ing
con enien eady- o-ea meals, ozen con enience oods, snacks, baked goods and ce eals. Such
changes a e a esponse o new social hy hms o li e and he g owing demand o as and a he
same ime, eligiously accep able ood. The dai y and plan -based al e na i es segmen is no less
dynamically de eloping, demons a ing an a e age annual g ow h a e o o e 9%, co e ing liquid
milk, cheeses, e men ed oods and special ca ego ies o consume s wi h lac ose in ole ance o
hose ocused on heal hy ea ing.
The be e age segmen , including non-alcoholic, unc ional, plan -based and adi ional be e ages,
is also showing a s eady ise among bo h Muslim and non-Muslim consume g oups, who p e e
p oduc s wi h a “clean label” and cul u al au hen ici y. Taken oge he , all hese segmen s e lec he
s uc u al e olu ion o he ma ke owa ds di e si ica ion and inno a ion in he ield o halal-ce i ied
p oduc ion (Towa ds FnB, 2025).
In pa allel, ma ke capaci y in Muslim mino i y coun ies is g owing apidly due o u baniza ion, ising
incomes, mul icul u al gas onomy, and a b oadening ange o ca ego ies om ood o cosme ics,
nu aceu icals, and se ices, as well as h ough he ha moniza ion o s anda ds and digi al
aceabili y, which educes ansac ion cos s and s eng hens consume us (Figu e 2).
1,9 2,1 2,3 2,5 2,7 2,9 3,1 3,3 3,6 3,8 4,1 4,4 4,7 5,
1, 1,1 1,2 1,3 1,4 1,5 1,6 1,7 1,8 1,9 2, 2,2 2,3 2,4
0,4 0,5 0,5 0,5 0,6 0,6 0,6 0,7
0,7 0,8
0,8
0,9
0,9
1,
0,25 0,27 0,3 0,33 0,35 0,38 0,4 0,42
0,45 0,48
0,5
0,55
0,6
0,65
0,25 0,28 0,32 0,37 0,4 0,44 0,5 0,53
0,65 0,67
0,8
0,83
0,9
0,95
0,
2,5
5,
7,5
10,
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
illion US dolla s
yea s
Be e ages, illion US dolla s
Dai y p oduc s and al e na i es, illion US dolla s
P ocessed and packaged p oduc s, illion US dolla s
Mea and poul y segmen , illion US dolla s
To al ma ke size, illion US dolla s
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
78
Figu e 2. P ojec ed Muslim popula ion g ow h in Cen al and Wes Asia and Eas A ica by 2050 (million
people)
Sou ce: Sys ema ized by he au ho s based on he esea ch o Hamdi & Nu wahidin (2025).
The geog aphy o he de elopmen o he global halal ood ma ke is de ined by a se o demog aphic
and socio-economic d i e s, among which he mos impo an a e he apid g ow h o he Muslim
popula ion and he expansion o he u ban middle class in Asia, whe e he key cen e s o demand
o ma ion – Indonesia, Malaysia, India and China - demons a e a s eady inc ease in disposable
incomes and, acco dingly, he willingness o consume s o choose ood p oduc s wi h con i med halal
ce i ica ion and gua an eed quali y and aceabili y pa ame e s; a he same ime, he spa ial
dis ibu ion o demand shows he maximum concen a ion in he coun ies o he Middle Eas and
A ica, which is due o he high p opo ion o Muslims in he popula ion s uc u e, he cul u al
no ma i i y o halal mea consump ion and he egula o y in luence o Sha ia egula ions on
nu i ional s anda ds. S eng hening ins i u ional in as uc u e, including he wo k o in e na ional
acc edi a ion pla o ms and na ional ce i ica ion cen e s, inc eases us in labeling and acili a es
c oss-bo de lows, and examples o Gul s a es, in pa icula Kuwai wi h high indices o Islamic
economy, illus a e how inancial and logis ics hubs se he pace o he ma ke , combining domes ic
demand wi h e-expo specializa ion in o wide egional supply chains (Fig. 3) (Hikmah, e al, 2025,
pp. 82–83).
Figu e 3. Geog aphical dis ibu ion o he global halal p oduc s ma ke by egion in 2024 (in %)
Sou ce: Sys ema ized by he au ho s based on he esea ch o The Repo Cube (2025).
364,7
496,7
603,6
273,9
405,
525,6
638,6
901,7
1129,2
0,
300,
600,
900,
1200,
Cen al-Wes e n Asia Eas A ica To al
million people
Regions
2010 (million people) 2030 (million people)
2050 (million people)
32%
17%
17%
16%
9%
9%
No h A ica Sou h Asia Eas Asia Cen al Asia Saha an A ica O he egions
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
79
The dominance o he Asia -Paci ic egion in he halal p oduc s ma ke in 2024, accoun ing o an
es ima ed 50.2% o global e enue, is explained no only by he high concen a ion o Muslim
popula ions in coun ies such as Indonesia, Malaysia, India, Pakis an and Bangladesh, bu also by
accele a ed u baniza ion, g owing disposable household incomes, an expanding middle class and
inc eased consume awa eness o he equi emen s and bene i s o o icial halal ce i ica ion, which
oge he c ea e a sus ainable demand o a wide ange o ood ca ego ies om esh and p ocessed
mea o packaged oods, be e ages and nu aceu icals (Fig. 4).
Figu e 4. Dynamics o he olume o he halal ood ma ke in he Asia -Paci ic egion in 2021–2034 ( illion
US dolla s)
Sou ce: Sys ema ized by he au ho s based on he esea ch o Slidesha e (2025).
A he same ime, ma ke s wi h non-Muslim majo i ies, in pa icula China, a e showing a
no iceable inc ease in consump ion due o e hnic communi ies, expo -o ien ed manu ac u e s and
he de elopmen o domes ic alue chains, and ins i u ional ools - om powe ul s a e acc edi a ion
sys ems like Malaysia's JAKIM o specialized indus ial pa ks and logis ics hubs, ha accele a e he
ha moniza ion o s anda ds, educe ansac ion cos s and s imula e p oduc inno a ion (Makedon,
2025, p. 76). In India, a la ge Muslim communi y gene a es la ge-scale domes ic demand and a he
same ime uels expo supply in p ice niches ha combine au hen ici y and accessibili y; in Japan,
g owing in e es , ein o ced by ou ism and mig a ion, leads o local ce i ica ion and he eme gence
o new p oduc s in coope a ion wi h in e na ional pa ne s; in Aus alia, he de elopmen o he
segmen elies on a epu a ion as a s able supplie o high-quali y, en i onmen ally esponsible halal
mea o he domes ic ma ke and expo ; and in Sou h Ko ea, ou ism and global demand a e
accele a ing he in eg a ion o halal s anda ds in o he mains eam e ail, ein o cing he end
owa ds mul i-ca ego y g ow h and deepening he p esence o halal p oduc s in egional ade.
E en hough se e al coun ies a e no associa ed wi h he Islamic wo ld, hey o m he co e o
he global halal supply: B azil, A gen ina, I eland, New Zealand, Aus alia and he Ne he lands ha e
buil s ong expo -o ien ed mea supply chains wi h a de eloped in as uc u e o slaugh e , quali y
con ol and ce i ica ion ha mee s Sha ia equi emen s, while in Wes e n Eu ope (Ge many, he
Ne he lands, Aus ia, Denma k, F ance, Spain) he p oduc ion o halal p oduc s has long been
in eg a ed in o bo h he domes ic demand o Muslim communi ies and expo channels o MENA and
Sou heas Asia. The end is o di e si y he geog aphy o supply and ins i u ionally s eng hen he
o e sigh sys em: he numbe o acc edi ed cen e s is inc easing, audi p ocedu es a e being
s anda dized, and digi al ba ch p ocessing is being in oduced, which educes ansac ion cos s and
in ensi ies compe i ion be ween adi ional “mea ” expo e s o he Global Sou h and Eu opean
p ocesso s, s imula ing he expansion o he ange om aw ma e ials o inished p oduc s wi h
added alue (GMI Insigh s, 2025).
1, 1,1 1,2 1,3 1,4 1,5 1,6 1,7 1,8 1,9 2, 2,1 2,2 2,3
0,
0,6
1,2
1,8
2,4
3,
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
illion US dolla s
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
80
The mos p onounced cu en ends a e mani es ed in he global halal mea ma ke , which con inues
o emain he co e o he en i e halal indus y and a key ac o in i s dynamic g ow h. In he coun ies
o he O ganiza ion o Islamic Coope a ion, he demand o mea p oduc s ce i ied in acco dance
wi h he equi emen s o Sha ia is s eadily g owing, while he impo s uc u e is domina ed by
supplies om B azil, Tu key and F ance, which in 2024 p o ided he lion's sha e o global halal mea
expo s. Acco ding o es ima es, mo e han 85% o halal mea consumed in OIC coun ies comes
om ex e nal sou ces, which indica es a high le el o in eg a ion o his segmen in o in e na ional
ade and he dependence o many coun ies on impo s, in pa icula due o limi ed domes ic
li es ock esou ces (Fig. 5).
Figu e 5. S uc u e o halal mea impo s o he O ganiza ion o Islamic Coope a ion coun ies (2024 da a)
Sou ce: Sys ema ized by he au ho s based on he esea ch o Uni e sidad del Sal ado (2025).
The expansion o ma ke capaci y in coun ies wi h a high sha e o he Muslim popula ion is di ec ly
ela ed o he sys ema ic s a e policy in he ield o ce i ica ion and quali y con ol, which c ea es he
p e equisi es o s eng hening consume con idence and he o ma ion o compe i i e p oduc ion
clus e s. In con as o eligiously o ien ed s a es, a signi ican pa o secula coun ies also
demons a es ac i e dynamics o he de elopmen o he halal sec o , especially whe e he e a e
egional o cul u al communi ies o Muslims, such as in Nige ia o Kenya (Kusuma & Mu aqin, 2025,
pp. 247–248).
The Asia-Paci ic egion is he mos powe ul cen e o p oduc ion and consump ion o halal p oduc s,
which accoun s o mo e han 60% o he wo ld's Muslim popula ion. In coun ies such as Indonesia,
Malaysia, India and China, a complex ecosys em o manu ac u e s, logis ics ope a o s and
ce i ica ion bodies is being o med, suppo ing he de elopmen o no only he ood, bu also he
cosme ic and pha maceu ical indus ies o he halal di ec ion. India, which anks second in he wo ld
in e ms o he numbe o Muslims, gene a es la ge-scale domes ic demand o halal mea , dai y
p oduc s and packaged goods, while in China, he demand is suppo ed by he Muslim mino i ies -
he Hui and Uyghu s. A he same ime, Aus alia and New Zealand ha e consolida ed hei ole as
leading expo e s o halal mea , supplying i o he ma ke s o he Middle Eas , Sou heas Asia and
China (Fig. 6) (Rohman e al., 2025).
The Middle Eas and A ica emain he adi ional hub o halal ood consump ion, wi h he Gul s a es
o Saudi A abia, he Uni ed A ab Emi a es, and Qa a hea ily dependen on impo s. The UAE is a
global hub o e-expo ing halal p oduc s, and he c ea ion o special ood zones, such as Dubai
Halal Food Hub, con ibu es o s eng hening he logis ics in as uc u e. In No h A ica, in pa icula
in Egyp , he e is an inc ease in domes ic p oduc ion, ocused bo h on local demand and on expo s
o Eu ope. The Eu opean ma ke is showing apid g ow h: F ance, Ge many and he UK ha e
become key cen e s o halal consump ion due o a signi ican sha e o he Muslim popula ion and
de eloped e ail ade wi h halal b ands, es au an s and supe ma ke s. In No h Ame ica, he ma ke
16%
11%
9%
8%
6%
5%
5%
4%
4%
32%
Saudi A abia Egyp UAE Indonesia Malaysia
I aq Kuwai Jo dan Lebanon O he coun ies
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
81
is also de eloping apidly: in he USA, he numbe o ce i ied as - ood chains and b ands is
inc easing (Sa on Road, C escen Foods, Midama ), and Canada is de eloping an expo policy
ocused on he Middle Eas and Asia. La in Ame ica, p ima ily B azil, has become a wo ld leade wi h
a sha e o o e 40% in in e na ional expo s o halal mea , while A gen ina and Mexico a e ac i ely
imp o ing na ional ce i ica ion s anda ds o expand hei posi ions in he global ma ke (P ayuda e
al., 2023, p. 276).
Figu e 6. Expo e s o halal mea and ca le and small ca le o he coun ies o he O ganiza ion o Islamic
Coope a ion o 2024, in billion US dolla s
Sou ce: Sys ema ized by he au ho s based on he esea ch o Hamdi & Nu wahidin (2025).
The dis ibu ion by sales channel indica es he dominance o adi ional e ail, which in 2024 co e ed
mo e han 51.5% o he ma ke , wo h app oxima ely 1.3 illion USD. This ca ego y includes
supe ma ke s, specialized halal s o es, ood ma ke s and small e ail ou le s ha p o ide a s able
connec ion wi h local p oduce s and main ain eligious au ho i y among consume s. A he pe iphe y
o he ma ke , mode n e ail channels a e ac i ely de eloping - chain hype ma ke s, membe ship
clubs, du y- ee s o es and la ge wholesale o ma s, ocused on u ban and weal hy buye s (Fig. 7)
(Makedon e al, 2024).
Figu e 7. S uc u e o halal p oduc s ma ke e enues by sales channels in 2024 (in %)
Sou ce: Sys ema ized by he au ho s based on he esea ch o P ecedence Resea ch (2025).
4,7
2,1
1,6
1,2
0,8
0,5 0,5
0,2 0,2 0,2
0,
1,3
2,5
3,8
5,
B azil India Aus alia G ea B i ain
G ea B i ain
F ance Tu key New ZealandNe he lands Pakis an Ge many
BILLION US DOLLARS
COUNTRY
51,50%
25%
15%
8,50%
T adi ional e ail channels Mode n ade and o ganized e ail ne wo k
Digi al and elec onic comme ce channels Ca e ing es ablishmen s and ins i u ional channels
Yu ii O siannyko
, 2(2)
h ps://www.eujini.o g.pl
82
Digi al sales channels and e-comme ce a e showing apid g ow h: in 2024, online sales o halal
p oduc s amoun ed o abou 0.3 illion US dolla s, and by 2034 i is expec ed o g ow o 1.5 illion
US dolla s. Comple ing he ma ke s uc u e a e ca e ing es ablishmen s, ho els, ai lines and quick
se ice chains ha p o ide halal ood consump ion ou side he home, especially in egions wi h
de eloped ou ism. Taken oge he , hese ends demons a e he ansi ion o he global halal
ma ke o an in eg a ed mul i-channel model, whe e eligious compliance is combined wi h
inno a ion, quali y and global accessibili y.
Conclusions
he s udy ound ha he main de e minan o he g ow h o he global halal ma ke is he
syne gis ic in e ac ion o he demog aphic ac o due o he inc ease in he Muslim popula ion,
coupled wi h socio-economic and echnological ans o ma ions, which lead o a s able
expansion o demand om bo h eligiously mo i a ed and secula consume s. Inc easing
u baniza ion, inc easing pu chasing powe o he middle class and inc eased us in ce i ica ion
mechanisms o m a mul i-le el ma ke s uc u e wi hin which halal unc ions no only as a eligious
symbol, bu also as an e hical ma ke o quali y, anspa ency and en i onmen al esponsibili y. The
ans o ma ion o consume cul u e con ibu es o he ans o ma ion o halal p oduc s in o a global
b and o esponsible p oduc ion, which is in eg a ed in o sus ainable de elopmen s a egies and
becomes a signi ican componen o he new model o "e hical globaliza ion" o ood sys ems.
I is p o en ha he geog aphical s uc u e o he halal ma ke is de e mined by a complex o egional
demog aphic and ins i u ional ac o s: he la ges sha e o wo ld income (o e 50%) alls on he Asia-
Paci ic egion, whe e Indonesia, Malaysia, India, Pakis an and Bangladesh a e he leading cen e s
o p oduc ion and consump ion. In hese coun ies, he halal sec o is suppo ed by de eloped s a e
ce i ica ion sys ems, logis ics cen e s and in as uc u e, while he Middle Eas and No h A ica o m
he main impo demand. A he same ime, non-Muslim coun ies - B azil, Aus alia, F ance - a e
s eng hening hei posi ions as expo e s o halal mea p oduc s, which indica es he globaliza ion
o p oduc ion p ocesses and he g adual uni ica ion o s anda ds, which s imula es he de elopmen
o in e egional ade.
I is subs an ia ed ha p omising ends in he de elopmen o he halal p oduc s ma ke a e
associa ed wi h he p ocesses o digi aliza ion, en i onmen aliza ion and di e si ica ion o dis ibu ion
channels. The ole o sus ainable and o ganic p oduc ion is inc easing ("o ganic halal"), which
in eg a e e hical, eligious and en i onmen al dimensions o consump ion. Thus, he halal indus y is
g adually e ol ing om a na ow eligious and cul u al ca ego y o a comp ehensi e global segmen
ha ep esen s a new pa adigm o a socially esponsible economy and consume cul u e o he 21s
cen u y.
Re e ences
Ahmed, H. M. (2024, Oc obe 11). Top 6 halal indus y ends o wa ch in 2025. The Halal Times.
h ps://www.halal imes.com/ op-6-halal-indus y- ends- o-wa ch-in-2025/
Food and Ag icul u e O ganiza ion o he Uni ed Na ions. (n.d.) FAO s a is ics.
h ps://www. ao.o g/s a is ics/en
Fo eign Ag icul u al Se ice, U.S. Depa men o Ag icul u e. (n.d.). Da a and Analysis.
h ps://www. as.usda.go /da a
GMI Insigh s. (2025, July). Halal Foods Ma ke Size – By P oduc Type, By Dis ibu ion Channel, By Ce i ica ion
Type, Fo ecas 2025–2034. h ps://www.gminsigh s.com/indus y-analysis/halal- oods-ma ke
Hamdi, Z., & Nu wahidin, N. (2025). Analysis o halal indus y po en ial: Changing ma ke dynamics. In
I. K. Rohman (Ed.), P oceedings o he In e na ional Con e ence on S a egic and Global S udies (ICSGS 2024)
(pp. 136–146). A lan is P ess. h ps://doi.o g/10.2991/978-94-6463-646-8_9
Hikmah, L., Pe iwi, T. D., Cholil, M., Susan o, A. A., Soleh, M., & Widias u i, T. (2025). Towa d he u u e
o he halal indus y: Explo ing pe cep ions and halal awa eness among poul y slaugh e house business
p ac i ione s. Jou nal o Halal P oduc and Resea ch (JHPR), 8(1), 75–89.
h ps://doi.o g/10.20473/jhp . ol.8-issue.1.75-89
T
