D7.4 Policy Round able Mee ing
P ojec : Re i ing, Boos ing, Op imising and T ans o ming Eu opean Film Compe i i eness -
REBOOT
G an Ag eemen : 101094796 - HORIZON-CL2-2022-HERITAGE-01
Au ho s: Gen iana Ramadani, Ka ha ine Sa ikakis (UNIVIE)
Re iewe s: Melis Behlil, Ruken Doğu E dede (KHAS)
Objec
D7.4
WP
WP7
Deli e able Lead
UNIVIE
Type
R — Documen , epo
Dissemina ion Le el
PU – public
Ve sion
1.0
Public Da abase on EU laws and c oss-na ional amewo ks
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Me ada a
P ojec
Re i ing, Boos ing, Op imising and T ans o ming Eu opean Film
Compe i i eness - REBOOT
P ojec Coo dina o
Ka ha ine Sa ikakis (UNIVIE)
Ac onym
REBOOT
P og amme
Ho izon Eu ope
Call
HORIZON-CL2-2022-HERITAGE-01
G an Ag eemen No.
101094796
Licensing e ms
CC BY 4.0
DOI
h ps://doi.o g/10.5281/zenodo.17670708
Au ho (s)
Gen iana Ramadani, Ka ha ine Sa ikakis (UNIVIE)
Re iewe (s)
Melis Behlil,Ruken Doğu E dede
Ti le
Policy Round able Mee ing
Deli e able No.
D7.4
WP No.
WP7
Deli e able Lead
UNIVE
Type
R - Documen , epo
Dissemina ion Le el
Public
Ve sion
1.0
Desc ip ion
The policy ound able discussion explo es he e olu ion o he
Eu opean Union’s policies, in e en ions and conc e e p ac ices in
he ilm and b oade audio isual sec o , wi h pa icula a en ion o
how he EU has concep ualised and p omo ed he
“compe i i eness” o he Eu opean Film Indus y wi hin a apidly
changing echnological and socio-economic landscape.
Keywo ds
REBOOT; Eu opean Film Indus y; S akeholde s; unding
amewo k; di e si y; cul u al alue; c ea i e ecosys em
Language
English
Public Da abase on EU laws and c oss-na ional amewo ks
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Table o con en s
P ojec Desc ip ion!....................................................................................................................................................................!3!
Execu i e Summa y!.................................................................................................................................................................!4!
1.!In oduc ion!..........................................................................................................................................................................!5!
2.!Key messages!...................................................................................................................................................................!7!
2.1 Independence as he co e alue o Eu opean cinema ............................................................ 7
2.2 Di e si y, ep esen a ion, and eedom o exp ession unde h ea ........................................ 8
3.!Summa y o discussion!..................................................................................................................................................!8!
3.1. Re hinking cul u al and economic alue ................................................................................ 9
3.2. S uc u al imbalances and policy gaps .................................................................................. 9
3.3. The challenge o o e p oduc ion ............................................................................................ 9
3.4. Re hinking “success” and measu ing impac ....................................................................... 10
3.5. The digi al shi and pla o m dependency ........................................................................... 10
3.6. Inclusion, di e si y, and new gene a ions ............................................................................ 10
3.7. F eedom, isk and egula ion ............................................................................................... 11
3.8. The ques ion o who akes he isk ...................................................................................... 12
4.!Re lec ions!........................................................................................................................................................................!12!
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PROJECT DESCRIPTION
This epo is pa o he REBOOT p ojec (Re i ing, Boos ing, Op imising and T ans o ming
Eu opean Film Compe i i eness), which ocuses on he Eu opean audio isual sec o and i s ilm
indus y. The REBOOT p ojec aims o connec hei s eng hs, iden i y and o e come weaknesses,
and plan o u u e compe i i eness in he ields o policy, p ac ices and expe iences. Mo e
conc e ely, he p ojec ’s objec i es a e, on he one hand, o explo e he long-s anding s eng hs and
pe asi e gaps in Eu opean audio isual compe i i eness and policies o compe i i eness-including
ways o ‘measu ing’, ‘analysing’ and ‘e alua ing’ he impac o policies and s a egic pa hways. The
p ojec aspi es o ocus a en ion on ac i ely p epa ing o he u u e by explo ing audience
p e e ences and how hese a e gene a ed, as well as modes o ilm con en p oduc ion.
The la e a e elemen s which oday’s you h will ca y and engage wi h in he coming decades as
make s and consume s, as well as indus y and policy leade s. The p ojec he e o e in e oga es
he ‘wha is’, bu also he ‘wha has been’ and ‘wha will be’ h ough esh lenses. REBOOT aims o
p o ide a holis ic o e iew o he Eu opean ilm indus y, ocusing on maximising i s exis ing
s eng hs while de eloping s a egies and ac ics o op imise he po en ial o Eu opean you h
audiences, bo h as eme ging iewe s and as engaged ci izens. Speci ically, he p ojec ’s goals
combine se e al dimensions which ein o ce each o he bu a e lis ed sepa a ely (and in no
pa icula o de ) o analy ical pu poses: a) inc easing suppo in ended o inc ease young people’s
engagemen wi h Eu opean ilm; b) s eng hening he posi ion o he Eu opean Union (EU) in he
global audio isual economy, pa icula ly in ligh o he ise o ideo-on-demand; c) suppo ing cul u al
di e si y in he EU ilm indus y; d) add essing he need o a di e en unde s anding o
compe i i eness and ele an indica o s in his con ex ; and e) ecognising and suppo ing he
impo ance o he EU o ilm and, mo e b oadly, o he cul u al and c ea i e sec o as a geopoli ical
asse .
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EXECUTIVE SUMMARY
This epo co esponds o Deli e able 7.4, which ocuses on he “policy ound able” held as pa o
he Reboo Con e ence. The ound able explo ed he e olu ion o he Eu opean Union’s policies and
in e en ions in he ilm and b oade audio isual sec o , wi h pa icula a en ion o how he EU has
concep ualised and p omo ed he “compe i i eness” o he Eu opean Film Indus y wi hin a apidly
changing echnological and socio-economic landscape.
The objec i e o he policy ound able was o connec Reboo ’s esea ch indings wi h policy p ac ice,
acili a ing dialogue be ween esea che s, policymake s, and indus y p o essionals. The session
aimed o iden i y how e idence gene a ed h ough he p ojec can con ibu e o shaping u u e
Eu opean ilm and cul u al policies ha a e bo h esponsi e and o wa d-looking.
By b inging oge he di e se oices om ac oss Eu ope and in e na ionally, he discussion sough
o ans o m academic insigh s in o ac ionable policy ecommenda ions. The ound able emphasised
he need o inclusi i y, sus ainabili y, and democ a ic go e nance in he Eu opean ilm ecosys em,
highligh ing pa hways o s eng hen cul u al and economic esilience in he yea s o come.
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1. INTRODUCTION
A dedica ed wo-hou policy ound able a he REBOOT con e ence, mode a ed by Uni .-P o .
Ka ha ine Sa ikakis, b ough oge he leading oices om ac oss Eu ope’s ilm ins i u ions and
beyond o e lec on he mos p essing challenges acing he Eu opean ilm indus y.
The discussion, mode a ed as pa o he p ojec ’s miles one on s akeholde engagemen , aimed o
es key indings eme ging om ea lie wo kshops and o explo e he b oade policy and go e nance
ques ions shaping he indus y’s u u e.
I se ed as a momen o e lec ion and dialogue, building di ec ly on he esea ch indings
p esen ed du ing he i s hal o he e en . The ques ions guiding he discussion we e d awn om
he sessions’ esul s, ensu ing a cohe en link be ween empi ical insigh s and policy deba e. The
policy ound able p esen ed an e idence-based exchange on how o add ess he sec o ’s s uc u al
challenges and iden i y pa hways owa d a mo e sus ainable and inclusi e Eu opean ilm
ecosys em.
Pa icipan s included ep esen a i es om public ilm bodies, p o essional associa ions, and
academia, among hem Roland Teichmann (Aus ian Film Ins i u e), Julie e P issa d (Eu ocinema,
Belgium), Rod igo Gomez (Uni e sidad Au ónoma Me opoli ana, Mexico), Ma alda Dâmaso
(Eu opean Uni e si y Ins i u e and E asmus Uni e si y), and Ma ion Schmid (Cul u al Manage ,
Documen a y Associa ion o Eu ope, Ge many). The deba e cen e ed on ques ions o
independence, compe i i eness, di e si y, and public alue in Eu opean cinema, emphasizing he
i al connec ion be ween policy amewo ks and c ea i e eedom.
Ka ha ine Sa ikakis is a p o esso o Communica ion Science a he Uni e si y o Vienna,
Depa men o Communica ion. She has held posi ions as San ande Chai o Excellence a
Uni e sidad Ca los III de Mad id, isi ing senio ellow a London School o Economics and Poli ical
Science, a ilia e ellow a Uni e si y o Wi wa e s and among o he s. She has consul ed wi h
in e na ional o ganisa ions such as he Council o Eu ope and O ganisa ion o Secu i y and Co-
ope a ion in Eu ope and has ecei ed he Jean Monne Chai and he Jean Monne Cen e o
Excellence awa ds o esea ch and policy on Eu opean in eg a ion in he ields o democ acy and
communica ion. He esea ch in e es s include media go e nance, media o ganisa ion and media
indus ies. In 2011, she es ablished he Media Go e nance and Indus ies Resea ch Lab ha she
cu en ly leads. She has consul ed wi h local and na ional au ho i ies and in e na ional
o ganisa ions, such as he Council o Eu ope, Eu opean Pa liamen , OSCE and he UN on ma e s
o cul u e, eedom o exp ession, jou nalism, ha e speech and egula ion and gende iolence.
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Julie e P issa d se es as Gene al Delega e o EUROCINEMA, ep esen ing and ad ancing he
in e es s o Eu opean ilm and audio isual p oduce s. She joined he o ganisa ion in 2019 as
Di ec o o Eu opean A ai s and was appoin ed Gene al Delega e in 2021. He p e ious oles
include Gene al Delega e o he Syndica des P oduc eu s Indépendan s (SPI), Di ec o o he
Cul u al Ac ion Cen e a he SACD, and Depu y Di ec o o he Syndica Na ional des Scènes
Publiques (SNSP). Ea lie in he ca ee , she wo ked as an in-house lawye o Ciby 2000 and Bac
Films, and as a legal specialis in cinema and audio isual law a Taylo Wessing.
Ma alda Dâmaso is a Resea che a he E asmus Uni e si y Ro e dam and he Eu opean
Uni e si y Ins i u e. He wo k ocuses on EU cul u al policy, cul u al diplomacy, and isual cul u e,
b idging academic esea ch and policymaking. She con ibu es as a policy expe o he EU
conso ium Cul u eFo Heal h.eu and has p e iously se ed as Resea ch Fellow a he Uni e si y o
Sou he n Cali o nia’s Cen e on Public Diplomacy, Cul u e and Fo eign Policy expe a i a
(Ge many) and consul an o he Eu opean Commission’s Join Resea ch Cen e. He esea ch
ad ances unde s anding o cul u e’s ole in go e nance and diplomacy.
Ma ion Schmid is a cul u al manage , consul an , and acili a o wo king ac oss ilm, cul u e and
he NGO sec o o p omo e equi y, sa e y, and collabo a ion. She co- ounded he Documen a y
Associa ion o Eu ope (DAE), whe e she se ed as Co-Di ec o om 2020 o 2024 and now ac s as
Boa d Membe and Senio Consul an . She leads he #DocSa e ini ia i e o sa e wo king condi ions
in he documen a y ield and ad ises he DW Akademie Film Depa men . Wi h nea ly wo decades
o in e na ional expe ience, she wo ks wi h es i als, ma ke s, and ins i u ions as a consul an ,
men o , and coach, os e ing inclusi e and sus ainable cul u al p ac ice.
Rod igo Gómez is P o esso o Communica ion Policies and Indus ies a he Uni e sidad
Au ónoma Me opoli ana-Cuajimalpa (Mexico). His esea ch examines he c i ical poli ical economy
o communica ion, ocusing on owne ship s uc u es and public policy in media indus ies. F om
2014 o 2022, he chai ed he Poli ical Economy Sec ion o he In e na ional Associa ion o Media
and Communica ion Resea ch (IAMCR). He is co-edi o o he book and se ies Global Media Gian s
(Rou ledge, 2017), con ibu ing ex ensi ely o in e na ional schola ship on media powe , egula ion
and he dynamics o global communica ion indus ies.
Roland Teichmann is he Di ec o o he Aus ian Film Ins i u e. A he helm o he ins i u e since
2004, he o e sees na ional ilm unding, policy de elopmen and in e na ional coope a ion wi hin he
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Eu opean audio isual sec o . He began his ca ee a he Aus ian Fede al Economic Chambe , la e
becoming Managing Di ec o o he Associa ion o he Audio isual and Film Indus y. He ep esen s
Aus ia in Eu images and he Eu opean Film Agency Di ec o s Associa ion (EFAD) and se es on
he boa ds o EAVE and he Aus ian Film Commission. His wo k ocuses on s eng hening
collabo a ion, policy alignmen , and he compe i i eness o he Eu opean ilm indus y. Teichmann
has among o he publica ions co-edi ed he Sp inge Handbook o S a e Aid o Film (Mu sche z,
Teichmann, & Ka masin, 2018).
The REBOOT Con e ence a ac ed s ong engagemen bo h in pe son and online. On Day 1, 45
pa icipan s a ended physically, ollowed by 47 on Day 2. Online pa icipa ion was also signi ican ,
wi h a o al o 742 cumula i e li e s eams and 406 unique iewe s ac oss bo h days. These igu es
e lec he con e ence’s b oad each and he high le el o in e es om s akeholde s and audiences
ac oss Eu ope in he discussions on he u u e o he ilm indus y.
2. KEY MESSAGES
2.1 Independence as he co e alue o Eu opean cinema
Roland Teichmann opened he discussion by iden i ying independence as he o emos challenge
and de ining alue o he Eu opean ilm indus y. He highligh ed he g owing p essu es h ea ening
his independence, om economic cons ain s and ma ke consolida ion o poli ical in luence and
egula o y complexi y. Teichmann unde sco ed ha Eu ope’s dis inc i e ilmmaking iden i y es s
upon i s capaci y o sus ain independen oices ee om global ma ke homogenisa ion. He also
ques ioned he c i e ia de ining a “Eu opean ilm,” no ing ha e en la ge-scale, U.S.-backed
p oduc ions o en quali y o Eu opean unding unde cu en “cul u al es s.” This, he a gued,
unde mines he in en o public in es men mean o suppo au hen ic, cul u ally oo ed Eu opean
p oduc ions.
He u he e lec ed on he poli ical dynamics a play, obse ing ha policymake s o en a o
in e na ionally isible p oduc ions, hose associa ed wi h Hollywood s a s, o e na ional o a house
ilms ha embody local cul u al na a i es. Such p e e ences, he sugges ed, e eal a lack o
unde s anding abou he ue ole o public ilm ins i u ions and h ea en he long- e m in eg i y o
Eu ope’s ilm cul u e.
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2.2 Di e si y, ep esen a ion, and eedom o exp ession unde h ea
Building on Teichmann’s a gumen , Ma ion Schmid ein o ced he impo ance o independence bu
wa ned ha he alues his o ically linked o Eu opean compe i i eness, di e si y, ep esen a ion,
eedom o exp ession, and public suppo a e inc easingly agile. D awing on he expe ience in he
documen a y sec o , Schmid desc ibed how s uc u al acism, poli ical pola isa ion, and sh inking
public unding a e unde mining he inclusi e and plu alis ic ideals once cen al o Eu opean cinema.
She e e enced he wa e o social mo emen s ollowing he mu de o Geo ge Floyd in he U.S.
2020, which ini ially gal anised Eu opean ilm communi ies o con on sys emic inequali ies.
Howe e , she no ed ha his momen um has since declined, and many ini ia i es p omo ing di e si y
and an i- acism ha e been discon inued.
Fu he mo e, Schmid poin ed o he moun ing cons ain s on eedom o exp ession, pa icula ly in
coun ies expe iencing democ a ic backsliding such as Hunga y, and he g owing p essu es on
ilmmake s ac oss Eu ope who ake c i ical s ances on poli ical issues, ci ing, as an example, he
backlash in Ge many su ounding discou se on Pales ine.
Finally, she wa ned ha na ional ilm policies a e becoming mo e na ionalis ic and less collabo a i e,
h ea ening he coope a i e spi i ha has long de ined he Eu opean ilm ecosys em.
3. SUMMARY OF DISCUSSION
The i s pa o he policy ound able se a e lec i e and c i ical one. Pa icipan s emphasised ha
he Eu opean ilm indus y’s u u e depends on de ending i s independence, bo h a is ic and
ins i u ional, agains he enc oachmen o comme cial, poli ical, and ideological p essu es.
Independence, as amed by Roland Teichmann and Ma ion Schmid , is no me ely a s uc u al
condi ion bu a mo al and cul u al co ne s one o Eu opean cinema.
The discussion also exposed a deep conce n o e he e osion o public suppo o independen
ilmmaking and he dis o ion o cul u al policy objec i es by global ma ke o ces. Bo h speake s
highligh ed he need o mo e anspa en , p incipled, and inclusi e de ini ions o wha cons i u es a
“Eu opean” ilm and called o a enewed commi men o public alue, cul u al di e si y, and
democ a ic openness wi hin audio isual policy amewo ks.
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REBOOT Con ibu o s
