Pa icipan Role O ganiza ion O g. Size O g. Domain So wa e Type Gende Yea s Expe ience
P1 De elope
O1 Medium P oduc i i y SaaS, B2C
Male 4
P2 De elope Female 4
P3 De elope O2 Small Web Design B2B Male 2
P4 P oduc Manage O3 Medium Communica ion B2B Female 5
P5 P oduc Manage O4 Medium Finance B2B Female 8
P6 De elope
O5 Medium
Rese a ion
Managemen SaaS, B2B
Male 2
P7 Cus ome Success Female 8
P8 De elope Male 8
P9 P oduc Manage O6 La ge Heal h En e p ise Female 12
P10 P oduc Manage
O7 La ge Finance SaaS, B2B
Female 10
P11 P oduc Manage Female 9
P12 De elope Female 4
P13 De elope Male 8
P14 De elope
O8 Medium Hospi a li y SaaS, B2B
Male 9
P15 Cus ome Success Female 13
P16 De elope
O9 Small Gaming B2C
Male 7
P17 De elope Male 5
P18 De elope O10 Small Communica ion B2B Female 1
P19 P oduc Manage
O11 Medium Finance SaaS
Male 15
P20 Quali y Assu ance Male 4
P21 De elope
O12 Medium
Rese a ion
Managemen SaaS, B2B
Female 5
P22 Cus ome Success Female 13
P23 De elope
O13 Medium Tou ism SaaS, B2B
Male 11
P24 Quali y Assu ance Male 4
P25 P oduc Manage O14 La ge Sea ch / Ad e ising En e p ise Male 14
P26 P oduc Manage
O15 Medium Communica ion B2B
Female 17
P27 De elope Male 10
P28 P oduc Manage
O16 Medium Finance SaaS, B2B
Male 12
P29 De elope Male 12
P30 De elope O17 Small Real Es a e SaaS, B2B Female 10
P31 P oduc Manage O18 Medium Gaming B2C Male 8
P32 P oduc Manage O19 La ge Cloud Se ices En e p ise Male 11
P33 Quali y Assu ance O20 Medium Gaming B2C Male 3
Table 1: Pa icipan s' Roles, Gende , Yea s Expe ience, O ganiza ion, and O ganiza ional In o ma ion including size, domain, and ype o so wa e.
Figu e 1: The numbe o new codes gene a ed a each o 33 in e iews.
*au ho s coded sepa a ely a e es ablishing sha ed unde s anding (see Me hodology)
