Volume-09 Issue 11, No embe -2025 ISSN: 2456-9348
Impac Fac o : 8.232
In e na ional Jou nal o Enginee ing Technology Resea ch & Managemen
(IJETRM)
h ps://ije m.com/
IJETRM (h p://ije m.com/) [452]
ASSESING THE INFLUENCE OF CULTURAL CONTEXT ON RESEARCH
METHOD SELECTION
John Be a V. Fe min
Teache III, Paa alang Sekunda ya ng Lucban In eg a ed School, Philippines
Ma ia Elisa B. Balbuena
Teache II, Lib ong Gamay Elemen a y School, Philippines
Ai-Ai G. Misoles
Teache I, Taguibo Elemen a y School, Philippines
Cilis e P. Managbanag
Teache I, Si io P ojec Elemen a y School, Philippines
Angelica M. Leona do
Mas e Teache II, Aglayan Cen al School, Philippines
ABSTRACT
Cul u al con ex played a signi ican ole in shaping esea ch me hodologies. This s udy desc ibed and examined
eache s’ pe cep ions on he key ac o s in luencing esea ch me hod selec ion. I employed a desc ip i e
co ela ional esea ch design. I was pa icipa e by 200 andomly selec ed public seconda y school eache s in
he Philippines. Resul s showed ha cul u al alues and belie s we e highly pe cei ed by eache s as he mos
signi ican elemen in luencing esea ch me hods selec ion ollowed by communica ion s yle and access o
esou ces. On he o he hand, eache s equen ly encoun e ed ha cul u al misunde s anding, access o
pa icipan s and language ba ie s we e signi ican challenges encoun e ed su ounding cul u al con ex in
esea ch me hodologies selec ion. Appa en ly, he e was a posi i e co ela ion be ween cul u al con ex s in
e ms o cul u al alues and belie s in selec ing esea ch me hodologies and he challenges encoun e ed by
eache s in e ms o cul u al misunde s anding which sugges ed while aligning me hodologies wi h cul u al
alues, i was equally c i ical o add ess he po en ial misunde s anding occu ed in selec ing p ope esea ch
me hodologies.
Keywo ds:
Assess, in luence, cul u al, con ex , esea ch, me hod, alues, belie s, misunde s anding
INTRODUCTION
In he conduc o educa ional esea ches in he Philippines is one o he c i ical aspec in schola ly w i ing. The
Philippine as a na ion holds di e se cul u e exhibi ing p ecolonial cul u e o colonial cul u e. Aside om his,
he Philippines also possess di e se people who cha ac e ize di e en pe cep ions, beha io and alues. Along
his di e ences, s ill Filipinos om sec o s o socie y one sha ed cul u e which is he co e iden i y o he
Filipinos— esilien and compassiona e. On one hand, he conduc o schola ly w i ings such as academic
esea ches commonly ocused on di e se disciplines whe e esea che s op ed o selec di e en g oups o
esponden s in a single esea ch s udy. In iew o cul u e, Filipinos om di e en disciplines ha e di e se
pe spec i es and beha io which makes mo e in e es ing o esea che s o explo e such. In doing esea ch, one
o he p ima y conside a ions is he amilia i y on he o ien a ions, cha ac e is ics and demog aphics o a ge ed-
esponden s. When esea che s c a hei esea ches, hey usually obse e he p e ailing condi ions su acing
he socie al landscape and ela e he same in hei disciplines. Fo emos c i ical conside a ion also in ol e he
p ope unde s anding on he cul u al con ex o he a ge ed esponden s al hough hey sha e simila cul u e bu
because o he demog aphic and geog aphic ac o s hei adi ions, belie s and o he p ac ices a e di e en om
one ano he . In his ega d, unde s anding he in luence o cul u al con ex on he p ope selec ion o esea ch
Volume-09 Issue 11, No embe -2025 ISSN: 2456-9348
Impac Fac o : 8.232
In e na ional Jou nal o Enginee ing Technology Resea ch & Managemen
(IJETRM)
h ps://ije m.com/
IJETRM (h p://ije m.com/) [453]
me hod is o pa amoun impo ance because i is c ucial o conduc ing e ec i e and e hically- esponsi e
esea ch. In addi ion, cul u al ac o s may shape he way esea ch is designed, implemen ed and in e p e ed.
While, i is impe a i e o emphasize he cul u al con ex o esea che s’ a ge ed esponden s when selec ing
esea ch me hods and hey a e also expec ed o unde s and di e en cul u es which may a y om egion o
egion. Acco dingly, he esea che s obse ed ha mos o eache - esea che s ab up ly selec ed hei esea ch
me hods when conduc ing educa ional esea ches. This causes se ious conce ns as collec i ely deduced by he
esea che s based on hei obse a ions on he basis ha e hical p o ocols and cul u e-sensi i e da a collec ion
p ocedu e may also a ec ed ei he posi i ely o nega i ely. Apa om his obse a ions, he esea che s also
obse ed ha mos eache - esea che s a e only selec ing esea ch me hods based on hei esea ch wo ks’
objec i e bu ailing o logically examine i he e a e p e ailing cul u al p ac ices and no ms o be conside ed
when o mula ing such designed esea ch opics. So hese condi ions igni ed he esea che s’ in e es o
comp ehensi ely assess he in luence o cul u al con ex on esea ch me hod selec ion.
The e is a me hodological gap ha can be illed by quali a i e app oach in c oss-cul u al esea ch as well as in
conside a ion in selec ing cul u e-based esea ch me hods. Means-end me hodology o e signi ican s eng hs
and add essing se e al le els o weaknesses o he cul u e-based esea ch me hod selec ion (Wa kins, 2010).
C oss-cul u al esea ch equi es a keen eye o igo ous me hodology in such esea ch. App ecia ion ha
me hodological aspec s o such s udies unde sco e he impo ance o acknowledging and ecognizing he
p e ailing cul u e. A ca e ul design and analysis can help build a s ong cul u al conside a ion in conduc ing
esea ch wo ks (He & Vij e , 2017). In addi ion, psychological and educa ional assessmen s a e conside ed o
educing bias speci ically by assessing cul u al a iables and h ea s o he alidi y o esea ch me hods as
aligned wi h he p e ailing cul u al con ex s o he esea ch’s pa icipan s (Ramlackhan, 2023). The e a e
c i ical aspec s in add essing scien i ically cul u e-based esea ch me hods selec ions which included he abili y
o ha ness cul u e-cen e ed knowledge and pe spec i es om communi ies, u iliza ion o indigenous-based
heo ies and cul u al adap a ion mechanisms (Dicke son e al., 2018). Focusing on he cul u al con ex , i
enabled he esea che s o unde s and and amilia ize wi h hei pa icipan s’ mindse , pe cep ions and
beha io s. Cul u al con ex commonly shapes a esea ch encoun e he eby, a ec ing he alidi y and accu acy
o esea ch indings (Bayeck, 2021). In his line, he esea che s es ablish a s ong knowledge gap based on he
ci ed p e ious s udies since hese s udies only ocused on he cul u e-based conside a ions o he di e en
coun ies, he e a e less numbe o esea ches published wi h ega d o assessing he in luence o cul u al
con ex in esea ch me hods selec ion in he Philippines. So, his p esen s udy ills his gap. Appa en ly,
signi icance o he s udy lies in he p o ision o scien i ic e idence based on he eache s pe cep ions on he
in luence o cul u al con ex in esea ch me hods selec ions among esea ches locally adminis e ed in he
Philippines. In addi ion, his s udy suppo s SDG 4 (Quali y Educa ion) since he s udy may p o ide logical
baseline and da a abou he pe cep ions o eache s on he in luence o cul u al con ex in selec ing esea ch
me hods. As such, he da a and he scien i ic analyses con ained in his pape may be used o he o mula ion o
modi ica ion o ins i u ional esea ch s anda ds o basic and highe educa ion ins i u ions o yield a mo e
comp ehensi e and cul u e-based esea ch.
OBJECTIVES
This s udy assessed he in luence o cul u al con ex on esea ch me hod selec ion based on he pe cep ions o
public seconda y schools in he Philippines. I speci ically answe ed he ollowing:
1. How may eache s’ pe cep ions on he cul u al elemen s in luencing esea ch me hods selec ion be
assessed in e ms o :
1.1 alues and belie s;
1.2 communica ion and s yles; and
1.3 access o esou ces?
2. Wha a e he challenges encoun e ed by he eache s in using cul u al con ex in esea ch me hods
selec ion in e ms o :
2.1 unde s anding cul u e;
2.2 access o pa icipan s; and
2.3 linguis ic aspec ?
Volume-09 Issue 11, No embe -2025 ISSN: 2456-9348
Impac Fac o : 8.232
In e na ional Jou nal o Enginee ing Technology Resea ch & Managemen
(IJETRM)
h ps://ije m.com/
IJETRM (h p://ije m.com/) [454]
3. Is he e a signi ican ela ionship be ween he cul u al con ex s in luencing eache s’ esea ch
me hods selec ion and he challenges hey encoun e ed?
Hypo hesis:
The s udy hypo hesized ha he e is no signi ican ela ionship be ween he cul u al con ex s in luencing
eache s’ esea ch me hods selec ion and he challenges hey encoun e ed.
METHODOLOGY
The s udy employed a desc ip i e co ela ional esea ch design in o de o assess he in luence o cul u al
con ex on esea ch me hod selec ion. Thus, he esea che s used a simple andom sampling o selec he
pa icipa ion o 200 public seconda y school eache s among he selec ed schools in he Philippines. On he
o he hand, esea che s used a esea che -made su ey-ques ionnai e which was subjec ed o alida ion and
eliabili y es ing h ough pilo es . Fo he cons uc ion o he su ey-ques ionnai e, pa 1 o he ins umen
con ained i ems ela ing o he eache s’ pe cep ions on he cul u al elemen s in luencing esea ch me hods
selec ion while pa 2 con ained i ems ela ing o he challenges encoun e ed by eache s in using cul u al
con ex in esea ch me hods selec ion. On one hand, alida ion was made h ough he expe ise o h ee (3)
p o essionals holding a doc o a e deg ee in educa ional managemen and supe ision. Then, he esea che s
complied wi h he ecommenda ions o enhance o modi y he de eloped ins umen , he esea che s p oceeded
o pilo es ing whe e hey conduc ed i among non-included esponden s. Resul s o he eliabili y es showed
ha i ems unde pa 1, ob ained a C onbach Alpha esul o .712 while i ems unde pa 2, gained a C onbach
Alpha esul o .872, bo h desc ibed as “accep able.” Fu he , he esea che s used google o ms in adminis e ing
hei su ey-ques ionnai e. They we e able o send he link o he esponden s’ pe sonal email add esses. Once
all he da a ha e been collec ed, he esea che s o ganized he ga he ed aw da a using MS Excel. As o he da a
analysis, he esea che s used mean, s anda d de ia ion and gene al weigh ed mean in o de o examine
eache s’ pe cep ions on he cul u al elemen s in luencing esea ch me hods selec ion and he challenges
encoun e ed by he esponden s in using cul u al con ex o esea ch me hods selec ion. Also, he esea che s
used Pea son Co ela ion Coe icien ( ) in o de o examine i he e would be signi ican ela ionship be ween
he cul u al con ex s in luencing eache s’ esea ch me hods selec ion and he challenges hey encoun e ed. And,
in o med consen and sho b ie ing we e used as e hical p o ocols be o e he ac ual adminis a ion o he s udy.
RESULTS AND DISCUSSION
Assessing he in luence o cul u al con ex on esea ch me hod selec ion is o signi ican alue in he sphe es o
esea ch and de elopmen . In he Philippines, a na ion endowed wi h ich apes y o cul u al adi ions and
alues se e as mic ocosms o he di e si y which is commonly subjec o se ious conside a ions.
Unde s anding also he in e play o cul u al ac o s and esea ch me hods selec ion, pose c i ical con ibu ions in
he esea ch as a discipline on he basis ha i could p o ide accu a e insigh s and meaning ul indings de i ed
om accu a e da a sou ces and highly aligned me hods.
1. Pe cep ions on he Cul u al Elemen s In luencing Resea ch Me hods Selec ion. The esul s
showed ha alues and belie s ob ained he highes mean sco e o 3.81, desc ibed as highly pe cei ed
while communica ion and s yles gained a closely ela i e mean sco e o 3.79, desc ibed as highly
pe cei ed. Thus, access o esou ces a iable gained a mean sco e o 3.61, also desc ibed as highly
pe cei ed. The esul s implied ha eache s highly pe cei ed alues and belie s as he mos in luen ial
as cul u al elemen in esea ch me hods selec ion. This implied he impo ance o unde s anding
cul u al con ex which may signi ican ly shape pa icipan s esponses and engagemen . On one hand,
communica ion and s yles a e also highly pe cei ed by he eache s which indica ed ha esea che s
we e op ed o adap hei communica ion s yles o align wi h he p e ailing cul u al no ms o hei
esponden s. Thus, he esul implied ha e ec i e communica ion which included use o local dialec s
and cul u ally app op ia e dialogues could pose us and imp o e da a quali y. Las ly, access o
esou ces a e also iewed as highly pe cei ed cul u al elemen emphasizing i s in luence on esea ch
me hods selec ion indica ing he ecogni ion o signi ican ole in accessing educa ional plays, p ac ices
and he like ha enabled he esea che build p ope and ele an esea ch me hods. Resul s o he
s udy suppo ed he s udy o T uong and Hallinge (2017) which claimed ha obse ed pa e ns o
Volume-09 Issue 11, No embe -2025 ISSN: 2456-9348
Impac Fac o : 8.232
In e na ional Jou nal o Enginee ing Technology Resea ch & Managemen
(IJETRM)
h ps://ije m.com/
IJETRM (h p://ije m.com/) [455]
cul u al con ex s in luenced he esea che s’ choices in esea ch me hods selec ion. Also, simila s udy
e ealed ha unde s anding cul u e was cen al playe in p o iding accu a e and eliable esea ch
indings.
2. Challenges Encoun e ed by he Teache s in Using Cul u al Con ex in Resea ch Me hods
Selec ion. The esul s showed ha unde s anding cul u e gained he highes mean sco e o 3.67,
desc ibed as always encoun e ed while access o pa icipan s gained a mean sco e o 3.51, also
desc ibed as always encoun e ed. Also, he esul s showed ha linguis ic aspec ob ained a mean sco e
o 3.47, desc ibed as always encoun e ed. The esul s implied ha eache s always encoun e ed cul u al
misunde s anding. This also sugges ed ha a deep comp ehension o cul u al nuances was essen ial bu
o en di icul o achie e. Unde s anding cul u e in ol ed he ecogni ion o alues and belie s o a
g oup whe e in he con ex o esea ch selec ion me hod, eache - esea che s equen ly s uggle wi h
his because o a ying le el o cul u al awa eness. On one hand, he esul on access o pa icipan s, i
indica ed ha eache - esea che s we e signi ican ly challenged in he selec ion and pa icipa ion o
hei a ge ed esponden s coming om di e se cul u al backg ounds. In line wi h his, accessing he
pa icipan s speci ically in communi ies whe e cul u e and adi ions. we e alued deeply. Locals
app ecia ion o ou side s like he esea che s who we e conduc ing hei s udies, equen ly encoun e ed
skep icism. Las ly, he esul s signi ied ha eache s always s uggled language ba ie s in which
di icul ies in communi ies wi h he a ge ed esponden s occu ed. This posed signi ican challenge o
eache - esea che s o e icien ly con ey hei in en and in e es s as hey conduc ed hei s udies o
planned o choose a p ope esea ch me hod. Appa en ly, language di e ences c ea ed signi ican
ba ie s in da a collec ion and in e p e a ion o ming a de ec i e pa o hei esea ch me hods
selec ion as well as implemen a ion. Resul s o he s udy suppo ed he s udy o Pelzaang and
Hu chinson (2018) which e ealed ha adi ional cul u al alues and cus oms signi ican ly aised
challenge and ba ie o esea che s in selec ing and implemen ing hei esea ch me hod. Simila
s udy also showed ha esea che s we e commonly con on ed wi h in e cul u al pe cep ions making i
di icul o engage cul u ally- oo ed pa icipan s.
3. Rela ionship Be ween Cul u al Con ex In luencing Teache s’ Resea ch Me hods Selec ion and
The Challenges They Encoun e ed. The esul s showed ha he e was a posi i e co ela ion be ween
cul u al con ex s in e ms o cul u al alues and belie s and he challenges encoun e ed by eache s in
e ms o cul u al misunde s anding (unde s anding o cul u e) wi h co ela ion coe icien esul o
=.489. Thus, he null hypo hesis, “The e is no signi ican ela ionship be ween he cul u al con ex s
in luencing eache s’ esea ch me hods selec ion and he challenges hey encoun e ed,” was ejec ed.
This sugges ed ha while aligning me hodologies wi h cul u al alues, i was equally c i ical o add ess
he po en ial misunde s anding occu ed in selec ing p ope esea ch me hodologies. Fu he , he esul s
signi ied ha cul u al alues and belie s o eache - esea che s may simul aneously expe ience g ea e
di icul y in ully unde s anding di e en cul u al nuances. Resul s o he s udy suppo ed he s udy o
Ka i as e al. (2024) which e ealed ha in e cul u al sensi i i y plays a c ucial ole in he ela ionship
be ween cul u al in elligence, cul u e-based s udies and mul icul u al educa ion including esea ch and
o he schola ly wo ks. Thus, he s udy implica ed ha he e was a need o comp ehensi e cul u al
aining o be con eyed and explo ed no only su ace-le el unde s anding bu also deep engagemen
wi h cul u al dynamics.
ACKNOWLEDGEMENT
This s udy was a p oduc o shee de e mina ion and compassion o he esea che s as lo e s o knowledge and
ad oca es o esea ch. Thus, his would no ha e been possible wi hou he help o hei amilies, iends and
colleagues as well as hei men o s and p o esso s in G eenVille-G adua e School Depa men . Also, he
esea che s we e deeply hank ul o D . Oli e E. O iz J ., o his con inued guidance and inspi a ion. Abo e
all, he esea che s we e deeply hank ul o God, who is he ue sou ce o wisdom.
CONCLUSION
The conduc o schola ly w i ings such as academic esea ches commonly ocused on di e se disciplines whe e
esea che s op ed o selec di e en g oups o esponden s in a single esea ch s udy. Cul u al alues and belie s
Volume-09 Issue 11, No embe -2025 ISSN: 2456-9348
Impac Fac o : 8.232
In e na ional Jou nal o Enginee ing Technology Resea ch & Managemen
(IJETRM)
h ps://ije m.com/
IJETRM (h p://ije m.com/) [456]
we e highly pe cei ed by eache s as he mos signi ican elemen in luencing esea ch me hods selec ion
ollowed by communica ion s yle and access o esou ces. On he o he hand, eache s equen ly encoun e ed
ha cul u al misunde s anding, access o pa icipan s and language ba ie s we e signi ican challenges
encoun e ed su ounding cul u al con ex in esea ch me hodologies selec ion. Appa en ly, he e was a posi i e
co ela ion be ween cul u al con ex s in e ms o cul u al alues and belie s in selec ing esea ch me hodologies
and he challenges encoun e ed by eache s in e ms o cul u al misunde s anding which sugges ed while
aligning me hodologies wi h cul u al alues, i was equally c i ical o add ess he po en ial misunde s anding
occu ed in selec ing p ope esea ch me hodologies.
REFERENCES
[1] Bayeck, R. Y. (2021). The in e sec ion o cul u al con ex and esea ch encoun e : Focus on
in e iewing in quali a i e esea ch. In e na ional Jou nal o Quali a i e Me hods, 20.
h ps://doi.o g/10.1177/1609406921995696
[2] Dicke son, D., Baldwin, J. A., Belcou , A., Belone, L., Gi elsohn, J., Keawe’aimoku Kaholokula, J.,
Lowe, J., Pa en, C. A., & Walle s ein, N. (2018). Encompassing cul u al con ex s wi hin scien i ic
esea ch me hodologies in he de elopmen o heal h p omo ion in e en ions. P e en ion Science,
21(S1), 33–42. h ps://doi.o g/10.1007/s11121-018-0926-1
[3] He, J., & Vij e , F. J. (2017). Choosing an adequa e design and analysis in c oss-cul u al pe sonali y
esea ch. Cu en Issues in Pe sonali y Psychology, 5(1), 3–10.
h ps://doi.o g/10.5114/cipp.2017.65824
[4] Ka ı aş, S., Coşkun, B., & Ka adaş, H. (2024). The ela ionship be ween eache s’ cul u al in elligence
and mul icul u al educa ion a i ude: The media ing ole o in e cul u al sensi i i y. In e na ional
Jou nal o Educa ional Resea ch, 127, 102443. h ps://doi.o g/10.1016/j.ije .2024.102443
[5] Pelzang, R., & Hu chinson, A. M. (2018). Es ablishing Cul u al In eg i y in quali a i e esea ch.
In e na ional Jou nal o Quali a i e Me hods, 17(1). h ps://doi.o g/10.1177/1609406917749702
[6] Ramlackhan, K. (2023). Cul u ally sensi i e impe a i es o educa ional adminis a ion, leade ship, and
Policy Resea ch. Cul u ally Sensi i e Resea ch Me hods o Educa ional Adminis a ion and
Leade ship, 161–175. h ps://doi.o g/10.4324/9781003130666-12
[7] T uong, T. D., & Hallinge , P. (2015). Explo ing cul u al con ex and school leade ship:
Concep ualizing an indigenous model o CÓ UY School Leade ship in Vie nam. In e na ional Jou nal
o Leade ship in Educa ion, 20(5), 539–561. h ps://doi.o g/10.1080/13603124.2015.1105388
[8] Wa kins, L. (2010). The c oss‐cul u al app op ia eness o su ey‐based alue(s) esea ch. In e na ional
Ma ke ing Re iew, 27(6), 694–716. h ps://doi.o g/10.1108/02651331011088290
