Citations refer to the original publication, not to a Scieee localized version.
Batinovic, H., Tingelhoff, F., Hammerschmidt, M., & Schöbel, S. (2025). Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time. Journal of Consumer Behaviour, 24(5), 2597–2624. https://doi.org/10.1002/cb.70028
Batinovic, Henrietta, et al. “Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time.” Journal of Consumer Behaviour, vol. 24, no. 5, 2025, pp. 2597–2624. https://doi.org/10.1002/cb.70028.
Batinovic, Henrietta, Fabian Tingelhoff, Maik Hammerschmidt, and Sofia Schöbel. “Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time.” Journal of Consumer Behaviour 24, no. 5 (2025): 2597–2624. https://doi.org/10.1002/cb.70028.
Batinovic, H. et al. (2025) ‘Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time’, Journal of Consumer Behaviour, 24(5), pp. 2597–2624. Available at: https://doi.org/10.1002/cb.70028.
H. Batinovic, F. Tingelhoff, M. Hammerschmidt, and S. Schöbel, “Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time,” Journal of Consumer Behaviour, vol. 24, no. 5, pp. 2597–2624, 2025, doi: 10.1002/cb.70028.
@article{batinovic2025logging,
author = {Batinovic, Henrietta and Tingelhoff, Fabian and Hammerschmidt, Maik and Schöbel, Sofia},
title = {Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time},
journal = {Journal of Consumer Behaviour},
year = {2025},
volume = {24},
number = {5},
pages = {2597--2624},
publisher = {Hoboken, NJ: Wiley,Hoboken, NJ: Wiley},
doi = {10.1002/cb.70028},
url = {https://doi.org/10.1002/cb.70028}
}
