My-T inh Bui; Jeng, Don Jyh-Fu; Ta, Huy Hung
A icle
Accele a ing digi al supply chain managemen p ac ices,
cus ome de elopmen , and i m pe o mance:
O ganiza ional cul u e ma e s
Con empo a y Economics
P o ided in Coope a ion wi h:
VIZJA Uni e si y, Wa saw
Sugges ed Ci a ion: My-T inh Bui; Jeng, Don Jyh-Fu; Ta, Huy Hung (2024) : Accele a ing digi al supply
chain managemen p ac ices, cus ome de elopmen , and i m pe o mance: O ganiza ional cul u e
ma e s, Con empo a y Economics, ISSN 2300-8814, Uni e si y o Economics and Human Sciences
in Wa saw, Wa saw, Vol. 18, Iss. 1, pp. 40-66,
h ps://doi.o g/10.5709/ce.1897-9254.525
This Ve sion is a ailable a :
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Fi ms and supplie s a e now using new digi al echnologies o make decisions o success ul s a egies. Fi ms
a e s uggling wi h he supply chain dynamics needed o inc ease e enue and mi iga e isk, and imp o e
esilience a e COVID-19. Wi h he se ing o s ong compe i ion and i ms' business models shi ing o digi al
ans o ma ion, his s udy examines he link be ween o ganiza ional cul u e (OC) and digi al supply chain
managemen p ac ices (DSCMP) in gene a ing a posi i e impac on i m pe o mance (FP), including bo h
di ec and indi ec in luences ia cus ome de elopmen (CD). Sma PLS 3.3.3 was used o analyze da a om
326 esponden s who egis e ed as business manage s who ope a e hei supply chains using digi al echnol-
ogies. The indings indica ed ha DSCMP, CD, and OC had a a o able impac on FP, while DSCMP and OC had
a bene icial impac on CD. I was also de e mined ha DSCMP and CD played a media ing ole in bo h o he
abo e-men ioned associa ions. DSCMP and OC a e wo essen ial enable s o de eloping a i m’s cus ome
base and imp o ing pe o mance e iciency in digi al supply chains. Based on he Resou ce Dependence The-
o y (RDT), his s udy ound ha digi aliza ion- ela ed capabili ies in supply chain managemen p ac ices mus
be de eloped inside he company o imp o e he i m’s e iciency. Fi m cul u e, accompanied by dominan
cha ac e is ics, o ganiza ional leade s, o ganiza ional glue, and s a egic emphasis should become essen ial
componen s o DSCMP in o ganiza ions.
1. In oduc ion1. In oduc ion
The logis ics and supply chain sec o s a e boom-
ing and unde going massi e digi al change. The lo-
gis ics sec o was alued a 10.41 illion USD in
2022 (S a is a, 2023). Amazon and a slew o s a -
ups a e using whole new business models and le-
e aging e ol ing echnologies such as blockchain,
A i icial In elligence (AI), he In e ne o Things
(IoT), In o ma ion and Communica ion Technolo-
gies (ICT) o adically al e he u u e o logis ics.
The apid change in echnology de elopmen and
implemen a ion has o ced businesses and soci-
e y o e hink p oduc s, consump ion, and supply
chain managemen (Jiang e al., 2023; Nandi e al.,
2021). COVID-19 esul ed in p oduc sho ages,
he incapabili y o sou ce goods in a physical op-
e a ion s uc u e, and a misalliance be ween he
dimensions and quan i ies o goods a ailable and
wha was equi ed (Quei oz e al., 2020). I also
impac ed he i m pe o mances and s ock ma -
ke (Cepoi, 2020; Es ada e al., 2021), bank and
inancial ma ke (Goodell, 2020) and e en led o
economic c isis (Khan, e al., 2021). O he c ises
Accele a ing Digi al Supply Chain Managemen
P ac ices, Cus ome De elopmen , and Fi m
Pe o mance: O ganiza ional Cul u e Ma e s
ABSTRACT
M14, M15, M16, O33.
KEY WORDS:
JEL Classi ica ion:
digi al supply chain managemen p ac ices (DSCMP), o ganiza ional cul u e (OC), i m pe o mance
(FP), cus ome de elopmen (CD).
1,3
In e na ional School, Vie nam Na ional Uni e si y, Hanoi, Vie nam
2
G adua e Ins i u e o Technology, Inno a ion and In ellec ual P ope y Managemen , College o Comme ce, Na ional Chengchi Uni e si y, Taiwan
Co espondence conce ning his a icle should be add essed o:
My-T inh Bui, Facul y o Economic & Managemen , In e na ional School,
Vie nam Na ional Uni e si y, Hanoi, G7 Building, 144 Xuan Thuy, Cau Giay,
Ha Noi, Vie nam. E-mail: buimy [email protected]; [email p o ec ed].
n
My-T inh Bui1 , Don Jyh-Fu Jeng2 , and Huy Hung Ta3
P ima y submission: 31.07.2023 | Final accep ance: 18.12.2023
41
My-T inh Bui, Don Jyh-Fu Jeng, Huy Hung Ta
10.5709/ce.1897-9254.525DOI: CONTEMPORARY ECONOMICS
Vol. 18 Issue 1 40-662024
including na u al disas e s, e o ism, and poli i-
cal iolence ha e conside ably al e ed many busi-
nesses’ p ac ices (See ha aman, 2020), equi ing
esea ch in o whe he he c i ical ac o s enhancing
i m inno a ion and decision-making a e now as
e ec i e as hey p e iously we e (Huo e al., 2022;
Liu e al., 2023).
Supply chain managemen has ecei ed inc eas-
ing a en ion as a c i ical ac o in inc easing i m
pe o mance (Golicic & Smi h, 2013; Hsu e al.,
2009; Ou e al., 2010; Su adi e al., 2020). Howe e ,
he use o supply chain managemen p ac ices e-
qui es mu ual adap ion and conside a ion o he
global con ex , and he equi emen s o he digi al
e olu ion (Khan, 2019; Mukhe jee e al., 2023).
The dis up i e change expe iences ha e highligh ed
he inno a ion in supply chain managemen p ac-
ices, which equi e hese issues o be add essed
om a heo e ical and a p ac ical pe spec i e (Al-
ay & Pal, 2023; Fa es e al., 2023; Gligo e al., 2018;
Zinn & Goldsby, 2017). Supply chains play a pi -
o al pa in he daily ac i i ies o en e p ises and in
global de elopmen (Ga ay-Ronde o e al., 2020;
Min e al., 2019) . Ga ay-Ronde o e al. (2020) in-
dica ed ha he high speed o changes in he mac o
en i onmen , including economic, inancial, social,
and pa icula echnological aspec s, has led o
apid ans o ma ion in supply chain managemen
p ac ices (Mish a e al., 2023; Philsoophian e al.,
2022; Tu e al., 2018). Wi h he aim o suppo ing
o ganiza ions’ a emp o gain compe i i e ad an-
age in a si ua ion o en i onmen al unce ain y,
many esea che s ha e ocused on paying a en ion
o he s a egic alignmen be ween o ganiza ions’
s uc u e and in as uc u e (Hong e al., 2022; Roh
e al., 2008; Sung & Kim, 2019). F om he supply
chain managemen pe spec i e, i ms should also
conside he p edominan cul u e o ob ain a i
wi h he equi emen s o hei o ganiza ion’s supply
chain managemen p ac ices o emain compe i i e.
O ganiza ional cul u e ela es o he belie s and
alue held by managemen , and he o ganiza ional
philosophy, wi h a s ong link o ou comes such as
ans o ma i e success, s a egic accomplishmen ,
and i m e iciency (Hu e e al., 2023; Joga a nam,
2017; Mah ouz & Muhumed, 2020). Acco ding o
Sha ma e al. (2020), he supply chains o all ac o-
ies, e aile s, and e en wholesale s a e expe ienc-
ing a majo impac o he COVID-19 c isis (Hsiang
e al., 2020). Wi h he signi ican impac o he CO-
VID-19 pandemic (Le in e al., 2020), global sup-
ply chain ac oss all sec o s and indus ies ha e been
acing dis up ion because o he lack o pe sonal
p o ec i e equipmen among o he ac o s (Ranney
e al., 2020; Sączewska-Pio owska & Pio owski,
2021). Sho ages o pe sonal p o ec i e ki s such
as ace masks and hand sani ize s, and e en basic
ood i ems like b ead, eggs, and milk, and he lock-
down and semi-lockdown policies o go e nmen s,
dis up ed all o ganiza ions’ ope a ional ac i i ies
(Jianyin e al., 2020). Fi ms no only aced in e -
nal obs acles such as how o main ain ope a ions,
main ain employees (Jianyin e al., 2020), and os e
o ganiza ional cul u es, bu also had o deal wi h
losing cus ome s (loyal cus ome s, cu en cus om-
e s, and po en ial cus ome s) and also he ising
aw ma e ials cos like oil, gasoline, na u al gas,
e hanol, palm oil, hea ing oil and e en CO2 emis-
sions allowances (Ma ínez e al., 2022; Olakojo,
Onanuga, & Onanuga, 2021). I is c i ical o com-
p ehend he de ails o cus ome de elopmen o
es uc u e supply chain managemen o p oduce
esilien o ganiza ions. Al hough o ganiza ion a e
awa e o he g owing ends in echnology imple-
men a ion in supply chain managemen and hei
impac on o ganiza ion cul u e, hey ha e o deal
wi h he ollowing ques ions: How can he chang-
ing scena ios o supply chain p ac ices use digi al
echnologies in he cu en indus ial e olu ion?
Will o ganiza ional cul u es and digi aliza ion o
supply chain p ac ices gene a e a compe i i e ad-
an age in he global con ex o COVID-19?
The pu pose o his s udy was o examine he im-
pac s o DSCMP and OC on i m pe o mance, and
hei indi ec in luence media ed h ough cus ome
de elopmen (CD). Fi s , his s udy aimed o iden-
i y gene al DSCM echniques ha may be used o
assess business pe o mance. Second, he esea ch
looked a whe he DSCMP and OC a e now as es-
sen ial o businesses as hey we e be o e he CO-
VID-19 pandemic. Thi d, his esea ch in es iga ed
whe he cus ome de elopmen plays a media ing
unc ion in he connec ion be ween DSCMP and
FP; and OC and FP. Finally, because Resou ce De-
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Accele a ing Digi al Supply Chain Managemen P ac ices, Cus ome De elopmen , and Fi m Pe o mance: O ganiza ional Cul u e Ma e s
This wo k is licensed unde a C ea i e Commons A ibu ion 4.0 In e na ional License.
pendence Theo y has ecei ed bo h p aise and c i i-
cism om academics since i s incep ion (Hun &
Da is, 2012) ou wo k con ibu es o he li e a u e
on Resou ce Dependence Theo y by looking a he
media ing unc ion o cus ome de elopmen in he
heo e ical amewo k.
The emainde o his pape is s uc u ed as ol-
lows. The i s sec ion highligh s pe inen s udies
on he esou ce dependence heo y amewo k,
DSCMs, CD, FP, and o ganiza ional cul u e, as well
as explains he hypo hese de elopmen . The second
sec ion discusses he esea ch app oach, da a col-
lec ing, measu emen alida ion, and indings. The
inal po ion includes a e iew o he s udy's analy-
sis and con ibu ions, as well as i s limi a ions.
2. Li e a u e Re iew2. Li e a u e Re iew
2.1. Theo y F amewo k: Resou ce Dependence
Theo y (RDT)
RDT is p edica ed on he no ion o
in e dependence when one playe is unable o
handle all o he essen ial ac o s o a speci ic
ac ion o ou come o ad ance a i m's beha io
and p o i abili y and expand business ope a ion
especially in supply chain managemen (Hand ield,
1993; Jiang e al., 2023; Sung & Kim, 2019). In e -
o ganiza ional connec ions a e iewed as a way
o ob aining necessa y esou ces and imp o ing
con ol o e esou ce supply in RDT (Gal ão e al.,
2019). RDT is used o in es iga e he in e ac ion
be ween en i onmen al unce ain ies (demand,
supply, and echnology) and s a egic supply
managemen , as supplie manage s a emp o
achie e mu ual bene i s, access o unique esou ces,
and a educ ion in en i onmen al isks (Gal ão e
al., 2019).
Thus, RDT pays a en ion o de e mining
how companies can build, and main ain such
in e dependence and educe unce ain y be ween
pa ne s. Supply chain managemen is one
a emp o o e come inna e weaknesses h ough
collabo a i e ac i i y in a ola ile business
en i onmen . In he supply chain managemen
con ex , coope a ion be ween i ms aims o
achie e common a ge s and coo dina e supply
chain ac i i ies, as a esul , such i ms become
inc easingly dependen on each o he (Sung &
Kim, 2019). In hei in e connec edness, hey mus
manage unp edic abili y, main ain p edic abili y,
and seek s abili y. Acco ding o RDT, in adi ional
supply chain managemen , all membe s wan o
a oid becoming o e ly elian on o he s and a e
mo e likely o ely on hei own en e p ises o
achie e supe io i y o e o he s. Howe e , his
app oach does no lead o e ec i e supply chain
managemen pe o mance. Ano he app oach is
ha each coope a ing membe unde s ands how o
ake ad an age o esou ce deple ion. As a esul ,
membe s can in eg a e hei esou ces wi h hei
pa ne s' complemen a y esou ces, leading o
he de elopmen o unique esou ces (Ha ison
e al., 1991; Sung & Kim, 2019). The adop ion
o ad anced echnologies, digi aliza ion-based
indus ial ma ke ing, and pu chasing echniques
(Mukhe jee e al., 2023) allows collabo a ing i ms
o acili a e esou ce, in o ma ional, and social
in e dependencies o imp o e esilience (Liu e
al., 2023), ans o ma ion (Hu e e al., 2023) and
inno a ion (Ly as e al., 2022). When businesses
de elop ela ionship-speci ic capabili ies, hey can
de elop compe encies ha a e signi ican ly supe io
o hei own and gain a compe i i e ad an age
based on mu ual us a he han he agg essi e
exploi a ion o collabo a i e pa ne s (Akh a e al.,
2023). The ela ionship be ween digi al pla o ms
and ope a ional pe o mance can be media ed
by supply chain compe ence. Digi al cul u e is a
con ex ual componen ha explains why he e ec s
o digi al pla o ms on business pe o mance di e
(Hau ala-Kankaanpää, 2022).
2.2. Resou ce Dependence: Con ingen on
Digi al Supply Chain Managemen P ac ices
and O ganiza ional Cul u e
2.2.1. Digi al Supply Chain Managemen P ac ices
(DSCMP)
Supply chain managemen has wi nessed a huge
change in i s ole in o ganiza ions be ween being a pu e
ope a ional unc ion and becoming an independen
supply chain managemen unc ion (A a an, 2020;
Sha ma & Joshi, 2023). Supply chain managemen
is seen as he pi o al pa o e e y business ac i i y
43
My-T inh Bui, Don Jyh-Fu Jeng, Huy Hung Ta
10.5709/ce.1897-9254.525DOI: CONTEMPORARY ECONOMICS
Vol. 18 Issue 1 40-662024
because i ela es o p ocu emen , in en o y con ol,
wa ehouse, manu ac u ing, dis ibu ion, and
o he ul illmen ac i i ies (A a an, 2017, 2020).
Reducing cos s o supply chain managemen , such as
anspo a ion and in en o y cos s s ongly in luence
i ms’ compe i i e ad an age (Dmuchowski, 2021).
O ganiza ions hus aim o build an e ec i e supply
chain ha can p oduce s a egic alue h ough digi al
implemen a ion ha educes supply chain cos s.
The digi al economy has changed supply chains
d ama ically in ecen yea s. In oday's economy,
he ela ionships be ween people (A a e al., 2022),
machines, channels, and o ganiza ions, which a e
suppo ed by digi al echnology, c ea e alue o he
business, allowing i o gain a compe i i e ad an age
(A a an, 2020; Dubey e al., 2023). Powe ul
echnologies in he digi al economy suppo supply
chain ad anced supply chain analy ics. Wi h he s ong
impac o echnology de elopmen , o ganiza ions can
es uc u e hei supply chain managemen o enable
be e isibili y, spi i uali y (Ríos-Pé ez e al., 2022),
be e insigh s and collabo a ion (Khan & Muji aba,
2023), and sho en cus ome s’ and pa ne s’ esponse
imes (A a an, 2020; Chase, 2019). The e is much
echnology ha con ibu es o he ad ances in change
o supply chain sys ems, including Cloud Technology,
IOT, Addi i e Manu ac u ing, Ad anced Robo ics,
Ad anced Analysis, Blockchain Technology, Augmen
Reali y (AR) (Liu e al., 2023; Philsoophian e al.,
2022). The e olu ion o in o ma ion echnology has
enabled i ms wi h sma manu ac u ing, au onomous
ehicles, and in elligen echnological business sys em
such as PPC (P oduc ion Planning & Con ol),
ERP (En e p ise Resou ce Planning), and SCADA
(Supe iso y Con ol and Da a Acquisi ion) o use
supply chain managemen based on he in eg a ion o
he e ogeneous da a and complex knowledge. A i icial
in elligence (AI) and in elligen echnologies a e
he la es echnological inno a ions in supply chain
managemen , wi h signi ican bene i s o businesses
(Helo & Hao, 2021).
The IoT is a global digi al pla o m o indi idually
accessible objec s wi h iden i ying, ne wo king, and
ac ua ion capabili ies connec ed o he In e ne , which
imp o es he connec ions be ween hings and humans,
humans and machines, and hings and machines
(La do, Mancini, Paoloni, & Russo, 2020). Because o
i s ising po ency, he IoT is a ounda ion echnology
o cybe -physical sys ems ha enable he de elopmen
o sel - egula ing, au onomous, knowledge-based,
and senso -based manu ac u ing sys ems (Ho mann
& Rüsch, 2017). These cha ac e is ics o high
echnology in supply chain managemen sys em help
i ms o achie e compe i i e ad an age in a dynamic
en i onmen . Supply chain managemen (SCM) plays
a huge ole in he e ec i e ope a ional ac i i ies o a
i m, and consis s o unc ional en i ies and p ac ices
o imp o ing indi idual i ms’ and hei supply chains’
long- e m compe i i e pe o mance (Al-Shboul e
al., 2017; Kim, 2006). While he p ominence o he
whole supply chain and he deg ee o in o ma ion
a ailable wi hin he i m a e no op imal o many
o ganiza ions, especially du ing he Co id-19
pandemic (Seyedgho ban e al., 2020), SCM has
accele a ed he p ocess o digi izing i m p ocesses,
and in eg a ing mul iple s akeholde s and esou ces
o assu e ha goods a e in synch oniza ion wi h
cus ome demands, and ha businesses can achie e
whole-sys em compe i i e ad an age goals (Hau ala-
Kankaanpää, 2022). Digi al SCM is de ined as using
a cen ic pla o m o an in elligen , alue-d i en
echnological sys em and ne wo k o ga he and
synch onize ins an aneous in o ma ion o igina ing
om many sou ces, and o ope a e he business in
inno a i e ways wi h echnology and analy ics, o
p oduce new e ec i eness, p o i s, and business alue
(Büyüközkan & Göçe , 2018; Ga ay-Ronde o e al.,
2020). To ope a e smoo hly, he digi aliza ion o SCs
should main ain all he knowledge and in o ma ion
o adi ional SCs while ans o ming he chain’s
p ocedu es, managemen componen s, and lows
because he eme ging and specialized ma ke s equi e
quick eac ions. Combining he de ini ion o SCM and
digi aliza ion, his s udy used he concep o DSCMP
as a se o ac i i ies pe o med ia a digi al pla o m o
bes - i echnology sys em o p omo e a i m’s e ec i e
supply chain managemen (Li e al., 2006). Al hough
esea che s ha e p oposed many componen s o SCM,
in line wi h he digi al con ex , his s udy examined
ou cha ac e is ics o SCMPs: cus ome ela ionships
T uong e al. (2017), supplie ela ionships (Su adi
e al.), in o ma ion quali y (Jajja, Asi , Mon abon, &
Cha ha), and in o ma ion sha ing (IS) (Amedo u e al.,
2019; Gunaseka an e al., 2017; Li e al., 2006).
www.ce. izja.pl
44
Accele a ing Digi al Supply Chain Managemen P ac ices, Cus ome De elopmen , and Fi m Pe o mance: O ganiza ional Cul u e Ma e s
This wo k is licensed unde a C ea i e Commons A ibu ion 4.0 In e na ional License.
Digi al echnology, including social media, AI,
blockchain, and big da a, can ans o m a e ail business
in o a digi al one by enabling p ope anspa ency in
e ailing sys ems (Mukhe jee e al., 2023). Be ween
supplie s and cus ome s, blockchain can es ablish a
new ou e o dis ibu ion and communica ion. Re ail
SC employees use blockchain in hei e ail SC because
o i s p omise and e ec i eness.
2.2.2. O ganiza ional Cul u e (OC)
OC has gene a ed sys ema ic s udies (B aunscheidel
e al., 2010). P e ious esea ch ound ha
o ganiza ional cul u e is a se o alues and p ac ices
sha ed by all g oups in he i m, o a leas wi hin
senio managemen (Leisen e al., 2002). Ano he
pe spec i e iews OC as a se o sha ed and consis en
belie s and alues ha de elops h ough ime wi hin a
i m (Go don & DiTomaso, 1992), o a se o sha ed
undamen al belie s ha he g oup has lea ned as i
wo ked h ough i s issues o ex e nal adap a ion and
in e nal in eg a ion (Schein, 2010).
Fi ms may choose o ha e a con en ional
hie a chical cul u al p o ile desc ibing hemsel es as
mo e solid han lexible and mo e in e nally o ien ed
(Klimas, 2016). A collec i is cul u e has been is ound
o be c i ical in de e mining he e ec s o knowledge-
based skills and in angible asse s on in o ma ion
echnology se ice p o ide inno a ion o main ain
i m compe i i eness (P esbi e o e al., 2017). Fi ms
may be luid, adap able, and esponsi e sys ems o
di e se alen ed indi iduals who pe o m a a ie y o
asks ha can gene a e e ec i e, adical ideas, based
on he implemen a ion o mechanical s uc u es and
bu eauc a ic p ocesses (G een & Cluley, 2014). Unde
high compe i i e p essu e and a apidly changing
ma ke demand, i ms a e encou aged o look o
ela ional capi al o c ea e p oac i e en i onmen al
s a egies. Ma ke p essu e and en i onmen al s a egy
a e mode a ed by a lexibili y-con ol o ien a ion
(Dai e al., 2018), p oac i e cus ome o ien a ion,
collabo a i e lea ning capabili y (Jean e al., 2017),
and a pe o mance-o ien ed cul u e (Gopalak ishnan
& Zhang, 2017), which is a ypical depic ion o
o ganiza ional cul u e. A compe i i e cul u e os e s
inno a i e pe o mance and mi iga es he nega i e
e ec s o clien eliance on he inno a ion o he i m as
a endo . Howe e , a pe o mance-o ien a ed cul u e,
in con as , ampli ies he de imen al impac o clien
eliance on endo inno a ion (Gopalak ishnan &
Zhang, 2017). S a e-o - he-a s udies o o ganiza ional
cul u e a gue ha ambidex e i y necessi a es a i m’s
adop ion o wo key OCs: a endency o cannibalize
and a endency o in eg a e exis ing knowledge, bo h
o which enable i ms o achie e supe io pe o mance
(Ha mancioglu, Sääksjä i, & Hul ink, 2020). OC
ep esen s he a i udes and alues associa ed wi h
he usage o digi al echnology in luences how a
company conduc s i s business using digi al echnology
(Hau ala-Kankaanpää, 2022). This s udy aimed o
iden i y se e al alues o bo h i ms and hei pa ne s
in coope a i e ela ionships in he con ex o SCM.
The a ious ypes o cul u al alues may lead o he
adop ion, p omo ion, and ein o cemen o DSCMP.
2.2.3. Cus ome De elopmen (CD)
Cus ome de elopmen plays a pi o al ole in an
o ganiza ion de elopmen . In a dynamic en i onmen ,
he success le el o an o ganiza ion is de e mined by
he le el o consume alue i p o ides in i s a ge
ma ke s (Asamoah e al., 2021; Ch is ophe , 2016).
Al hough he impo an ole o cus ome s de elopmen
is accep ed, his concep is ai ly new in he li e a u e
wi h di e en poin s o iew appa en . CD pe o mance
is p ima ily conce ned wi h iden i ying and add essing
speci ic consume eques s wi h limi ed esou ces
(Lin & Lin, 2023). A compa able pe spec i e on CD,
CD deno es he i m’s on line s a ’s modi ica ion o
se ices, app oaches, and ecommenda ions o ob ain,
sa is y, and main ain cus ome s cu en equi emen s
(Amedo u e al., 2019; Lin & Lin, 2023; Peng, 2023).
Fi ms' ela ionship commi men is ela ed o supply
chain pe o mance indi ec ly h ough in eg a ion wi h
and by cus ome s (Ruzo-Sanma ín e al., 2023). This
esea ch de ines cus ome de elopmen as a company’s
capaci y o c ea e and p epa e cus omized goods and
se ices o sa is y and e ain consume s.
2.2.4. Fi m Pe o mance
Fi m pe o mance is a composi e cons uc and
has a c i ical ole in he success o an o ganiza ion.
In business esea ch and supply chain managemen
esea ch, many au ho s conside h ee componen s
o i m pe o mance: ma ke -based, ope a ional-
based, and accoun ing-based (Golicic & Smi h, 2013;
45
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Gunaseka an & Kobu, 2007; Paul aj e al., 2017;
Shan e al., 2023). In his s udy, ma ke and inancial
pe o mance we e used o measu e i m pe o mance,
as hey had been in p e ious s udies (Al-Shboul e al.,
2017; Golicic & Smi h, 2013; Ka imi & Ra iee, 2014;
Li e al., 2006). Financial c i e ia include e u n on
in es men , e u n on asse s, sales g ow h, and p o i
ma gin, while ma ke c i e ia include inancial goals,
s akeholde s’ in e es s, in e nal p ocedu es, employee
de elopmen , and gene al compe i i eness issues.
These me ics we e chosen o c ea e a comp ehensi e
pic u e o a company’s success. As a esul , i m
pe o mance is de ined in his con ex as he deg ee o
which a co po a ion achie es i s ma ke and inancial
objec i es.
2.3. Hypo hesis De elopmen
Fi ms, acco ding o RDT, a e embedded in a
ne wo k o ade in e ac ions, and hey ely on o he
i ms o su i al in his uns able con ex s (S e n,
P e e , & Salancik, 1979). Supply chain pa ne s can
become elian on ce ain i ms wi hin a supply chain
when hose i ms ha e c i ical esou ces o add essing
en i onmen al isks and dynamics (Gal ão e al., 2019;
P e e , 2003). Raw ma e ial and ene gy sho ages
induced by geopoli ical a ia ions in p oduc ion
ac o demand a e examples o such eliance in oday’s
economic en i onmen . Acco ding o Deepu and Ra i
(2021), o build success ul SC digi aliza ion decision-
making, i ms c ea e an e ec i e managemen cul u e
such as in eg a ed decision suppo sys em consis ing
o Da a, In o ma ion, Knowledge, and Wisdom)
(DIKW) (Deepu & Ra i, 2021). The cul u al o ien a ion
o digi al ans o ma ion, us , and coope a i e
p oblem-sol ing may be qui e bene icial in building he
dynamic capabili y o DSCMP (Fa uquee e al., 2021).
While in e - i m coope a ion be ween smallholde s
and subsequen ac o s is suppo ed by digi alized
ag icul u al alue chains (Ha mann e al., 2020),
cul u al dimensions play a dominan ole in SCM
success (Luu, 2019; Mello & S ank, 2005). Sma phones
ha e become mo e impo an o smallholde s since
hey a e used in alue chains o digi al ac i i ies.
The le el o SCM in eg a ion and p ac ices (i.e.,
us , communica ion, and commi men ) and alue
gene a ion is hea ily in luenced by he pa ne i m’s
cul u e (Cao e al., 2015; Sambasi an & Nge Yen, 2010)
. Sus ainable pu chasing p ac ices and sus ainable
supply p ac ices a e in luenced by cul u al o ien a ions,
whe e local communi y o ien ed p ese a ion cul u es
d i e sus ainable supply p ac ices (Ma iadoss e al.,
2016), he dynamic capabili ies o sensing, seizing, and
ans o ming, a e conside ed o be an aspec o cul u al
beha io used in add essing new oppo uni ies and
h ea s c ea ed by echnology (Schoemake e al., 2018).
This agili y sensing is he capaci y o iden i y, de elop,
co-de elop, and assess new echnological oppo uni ies
o SCM and h ea s ela ed o cus ome s’ needs
(Fa uquee e al., 2021; Hu e e al., 2023). Addi ionally,
ex e nal in eg a ion, and collabo a ion wi h cus ome s,
and supplie s a e in luenced by o ganiza ional cul u e
(Chunsheng e al., 2020; Jajja e al., 2019; Sambasi an
& Nge Yen, 2010). OC may in luence he gene a ion o
he undamen al objec i e o SCM, which is he supply
o an app op ia e p oduc , a he co ec loca ion, a
he co ec momen , and a an a o dable cos (Cao e
al., 2015). En ep eneu ship, inno a ion, and lea ning
se e as i s -o de ma ke s o highe -o de cul u al
compe ency, which has a a o able impac on cycle ime
educ ion (Hul e al., 2002). Supply chain in eg a ion
is imp o ed by de elopmen cul u e. The long- e m
de elopmen will be one o he main goals o businesses
ha p io i ize de elopmen cul u e. The company pays
mo e a en ion o new in o ma ion and echnology ha
can imp o e i s abili y o adjus o new oppo uni ies
o mee ha goal. In his scena io, a company is d i en
o ga he knowledge abou he cu en en i onmen ,
an icipa ed demand, and echnologies o capabili ies
ha could di ec i s R&D- ela ed ac i i ies (B zeziński
& Bi kowska, 2022). A company mus in e ac and
in eg a e i s in e nal ope a ions wi h hose o ex e nal
supplie s and cus ome s h ough DSCMP o ob ain
such ma ke and echnology knowledge. As a esul ,
businesses wi h a s ong de elopmen cul u e a e
mo e inclined o use DSCMP o ga he he knowledge,
expe ise, and esou ces equi ed o u u e cus ome
de elopmen s (Cao e al., 2015). Thus, we p opose ha :
H1a: OC posi i ely a ec s DSCMP
Depending on he o m o co po a e cul u e
(clan, adhoc acy, ma ke , hie a chy), ins i u ional
o ces and clima e can ha e a bene icial in luence on
supplie social compliance, especially cus ome base
de elopmen (Jajja e al., 2019). The e ec i eness o
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ela ionships in logis ics ou sou cing is dependen
on he numbe o exchange isks (i.e., unce ain y
and asse speci ici y) which also bene i o de elop
di e en cus ome segmen s o i ms (Chu e al.,
2017). The s a o a SC’s cus ome base was ound
o be p omp ed by an in e nal d i e , pa icula ly, a
i m’s cus ome o ien a ion (Yunus & Tadisina, 2016).
Supplie ne wo k esponsi eness imp o es a company's
capaci y o launch new i ems quickly in esponse o
clien demands (Asamoah e al., 2021). O ganiza ions
can be e mee sudden changes in cus ome demand
by ha ing hei key supplie s espond quickly and
e ec i ely o u gen o de s. This inc eases he alue
o ganiza ions can p o ide hei clien s and os e s
g ea e clien de elopmen (Holms öm e al., 2019;
Jean e al., 2017). Cus ome de elopmen s a egies a e
posi i ely impac ed by o ganiza ional cul u e in e ms
o ou wa d emphasis. Thus, he ollowing hypo hesis
was p oposed:
H1b: OC posi i ely a ec s CD
P e ious s udies lis ou c i ical supply chain
secu i y p ac ices ha ha e an impac on a company’s
secu i y ope a ional pe o mance. The i m’s cul u e
has a bene icial in luence on he link be ween acili y
managemen and he i m’s secu i y ope a ional
pe o mance wi h se ice p o ide s (Zailani,
Suba amaniam, I anmanesh, & Shaha udin, 2015).
Se ing cul u e has a bene icial in luence on logis ics
pe o mance in se ice-o ien ed high-pe o mance
wo k sys ems (Suha ini e al., 2020). A cul u e o
collec i e ole b ead h sel -e icacy and collec i e
cus ome knowledge we e ound o ha e a a o able
connec ion wi h logis ical pe o mance (Luu, 2019).
The combina ion o isk managemen cul u e, SC
lexibili y, and in e nal in eg a ion can imp o e a
i m’s inancial pe o mance h ough SC esilience
(Chunsheng e al., 2020). En ep eneu ship, inno a ion,
and lea ning se e as dimensional measu emen s o
cul u al compe ency, which has a a o able impac
on cycle ime educ ion (Yunus & Tadisina, 2016) and
cons i u es one o m o i m pe o mance. Thus, we
sugges ha :
H1c: OC posi i ely a ec s i m pe o mance
Acco ding o Amedo u e al. (2019), SCMP is
impo an in being able o a ac , please, and e ain
clien s. An e icien supplie connec ion wi h s a egic
pa ne s can esul in be e quali y, educed ope a ional
cos , educed deli e y ime, ad anced echnology, and
inno a i e p oduc s, which can con ibu e o a i m’s
abili y o a ac new cus ome s and main ain cu en
cus ome s. Cus ome ela ionships enhance a i m’s
abili y o p o ide highe alue by de eloping cus ome
loyal y (Gandhi e al., 2017). The bullwhip phenomenon
(i.e., e en mino changes in e ail demand can lead o
g adually bigge changes in wholesale and dis ibu o
demand) has a less nega i e in luence on a DSCMP
since in o ma ion is communica ed equen ly,
allowing i ms o mee consume eques s mo e
quickly and accu a ely, and hus imp o e hei abili y
o main ain cus ome ela ionships (Amedo u e al.,
2019; Lin & Lin, 2023). Supply chain agili y helps i ms
ollow cus ome p e e ences, imp o e p oduc s and
se ices a he igh quali y and p icing, and accele a es
adap abili y and esponsi eness o ma ke swings (Al-
Omoush e al., 2023). Thus, we p oposed he ollowing:
H2: The e is a posi i e ela ionship be ween DSCMP
and CD because i ms expe iencing DSCMP will bene i
by de eloping hei cus ome base.
Businesses began looking o me hods o help hem
eclaim con olling managemen o en i onmen al
ac o s (Ma suno & Kohlbache , 2019). When i ms
canno con ol all o he essen ial ci cums ances
in ol ed in p oducing he a ge ou pu , RDT
p edic s ha hey will ely on hei majo supplie s,
and use ne wo ks o o e come poo epu a ions
and limi ed esou ce a ailabili y (Gal ão e al.,
2019). Fi ms aim o con ol he le el o esou ce
demanding and he ex en o esou ce dependency.
They suppo ac i i ies ha s imula e he o ma ion
o alliances and ne wo ks (Hillman e al., 2009). In
his s udy, we use buye ’s dependence as a gauge o a
supplie ’s impo ance o he buye s’ ope a ions. Fi ms’
compe i i e s a egy decisions o ocus on hei co e
compe encies, inc ease hei le el o ou sou cing,
and ely mo e on sha ed complemen a y esou ces
ac oss o ganiza ional bounda ies may esul in an
inc ease in buye dependency. Fi ms ha p ac ice
highe le els o SCMP a e mo e likely o achie e hei
inancial and ma ke -based goals. DSCMP is a c i ical
ac o ha has a majo e ec on FP. Implemen ing a
DSCMP can help a i m inc ease i s esilience (Liu
47
My-T inh Bui, Don Jyh-Fu Jeng, Huy Hung Ta
10.5709/ce.1897-9254.525DOI: CONTEMPORARY ECONOMICS
Vol. 18 Issue 1 40-662024
e al., 2023), ma ke sha e,
e u n on in es men ,
and o e all compe i i eness (Hieu & Chi, 2022;
Nasi i e al., 2020). To achie e a success ul supplie
ela ionship, i ms use high-quali y inpu s, p o iding
on ime and in he igh amoun a oid down ime
inciden s, educe he a e o p oduc ion o lawed
goods, educe cos , and minimize unused, and sa e y
in en o y le els (T uong e al., 2017). Companies
wi h ha ing long- e m s a egic cus ome alliances
will be be e able o mee he needs o hei cu en
cus ome s while also a ge ing new cus ome a eas
o boos sales and e enue (Amedo u e al., 2019).
The quali y and amoun o in o ma ion exchange
ha e imp o ed, esul ing in educed cheape cos s,
a highe ul illmen a e, a sho e cycle ime,
e icien depa men al coope a ion, and imp o ed
alliance pa ne connec ions (Philsoophian e al.,
2022). When adop ing DSCMP ac i i ies, i ms
imp o e hei ope a ional e iciency in gaining
compe i i eness (M. Khan, 2019; Liu e al., 2023).
The implemen a ion o he eme ging p ac ices o
SC digi aliza ion and unphysicaliza ion is iden i ied
as he mos impo an con ex s in which Big Da a
con ibu es o SC pe o mance (Pe ano e al., 2023)
Thus, we p oposed ha :
H3: DSCMP posi i ely a ec s i ms’ FP.
A company’s abili y o boos cus ome sa is ac ion
e lec s i s abili y o e ain long- e m cus ome s.
Cus ome sa is ac ion has an impac on a company’s
p o i s. This is explained by he ac ha sa is ied
consume s a e mo e likely o epu chase and de elop
loyal y endencies (Lin & Lin, 2023). Thus, he cos o
supplying a loyal/ e ained cus ome is lowe , esul ing
in be e e enue and p o i abili y (Yeung & Ennew,
2000). As a esul , cus ome g ow h has an impac
on business p o i abili y. Amedo u e al. (2019)
p oposed ha cus ome s a e he key ela ionship in
he SCMP. A i m’s abili y o appeal o and main ain
cus ome s can gene a e e ec i eness. Fi m wi h a
highe ocus on he needs o hei cus ome s a e
mo e likely o de elop no el esou ces, de o e mo e
ime o imp o ing cu en p oduc s, o come up wi h
al e na i es ha can quickly mee cus ome needs and
cu en ma ke demands, which esul s in supe io
ma ke pe o mance, such as a la ge ma ke sha e
o inc eased sales (Lee & Wei, 2023; Schulze e al.,
2022). Fi ms may imp o e supply chain pe o mance
by s eng hening ela ionships be ween businesses
and hei cus ome s (Ruzo-Sanma ín e al., 2023).
Thus, we hypo hesized ha :
H4: The e is a posi i e ela ionship be ween CD
and FP because i ms ha expe ience posi i e CD will
enhance hei FP.
P e ious esea ch suppo s he connec ion o CD o
he DSCMP-FP link based on he ela ionship be ween
DSCMP, CD, and FP. The esou ce dependence
heo y s ongly indica es he ela ionship as a c i ical
esou ce o i ms o enhance compe i i eness and
boos FP (Liu e al., 2023; Schulze e al., 2022). A
di ec ela ionship has been p oposed be ween
DSCMP and FP due o cos educ ion, educed was e,
and sa e y in en o y le els (Lin & Lin, 2023).In
addi ion, wi h he lowe cos o ope a ions because o
e ec i e DSCMP, a i m can a ac , sa is y and e ain
mo e cus ome s wi h a lowe cos s a egy o ob ain
a highe FP. Pa ne s a e o ced o wo k oge he o
co-c ea e alue by esponding mo e quickly and
e ec i ely o ma ke changes. This gi es hem he
oppo uni y o g asp business oppo uni ies, inc ease
p o i abili y, and sa is y supply chain pa ne s (Al-
Omoush e al., 2023). Thus, we p oposed ha :
H5: CD media es he ela ionship be ween DSCMP
and FP so ha he ela ionship be ween DSCMP and
FP is s onge when CD is s onge .
In oday’s en i onmen , mode n i ms a e mo e
likely o inco po a e “cus ome ocus” in o hei
o ganiza ional cul u e because a cus ome -o ien ed
cul u e can inc ease a i m’s pe o mance (Beidokh i
& Ghade i, 2011; Luu, 2019). This s udy posi s ha
o ganiza ions adop a cus ome -cen ic cul u e o
inc ease hei FP indi ec ly by p oducing supe io
CD capabili ies (Lin & Lin, 2023), which a e he
ounda ion o i m p o i abili y. Thus, OC and CD
a e assumed as se s o capabili ies ha can imp o e
a i m’s compe i i eness, which is in e p e ed as
CD being in ol ed in he ela ionship be ween OC
and FP (Hu e e al., 2023). Thus, we p oposed he
ollowing hypo hesis:
H6: CD media es he ela ionship be ween OC and
FP so ha he ela ionship be ween OC and FP is
s onge when CD is s onge .
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Table 4a
Second-o de Cons uc Valida ion
I ems FL Mean S anda d
De ia ion
C on-
bach's
Alpha
ho_A Compos-
i e Reli-
abili y
A e age
Va iance
Ex ac ed
(AVE)
VIF
CD CD1 0.836 6.046 0.985 0.837 0.839 0.891 0.672 1.870
CD3 0.803 5.982 0.981 1.763
CD2 0.819 5.856 1.097 1.780
CD4 0.819 5.847 1.080 1.830
OC CO 0.907 0.000 1.000 0.937 0.939 0.955 0.841 3.370
FC 0.934 0.000 1.000 2.786
LD 0.901 0.000 1.000 4.485
TD 0.927 0.000 1.000 3.187
DSCMP CR 0.879 0.000 1.000 0.898 0.903 0.929 0.767 3.270
IE 0.902 0.000 1.000 3.332
IS 0.913 0.000 1.000 2.086
SR 0.806 0.000 1.000 2.026
FP FP1 0.851 5.745 1.146 0.855 0.855 0.902 0.696 1.942
FP3 0.837 5.709 1.174 1.888
FP2 0.830 5.736 1.087 2.010
FP4 0.820 5.761 1.115 4.100
Table 4b
Assessmen o Reliabili y, Con e gen and Disc iminan Validi y o Re lec i e Cons uc s (Fo nell La cke C i e ion)
CR IE IS SR
CR 0.808
IE 0.770 0.799
IS 0.728 0.761 0.783
SR 0.557 0.615 0.697 0.806
CO FC LD TD
CO 0.873
FC 0.778 0.851
LD 0.749 0.813 0.841
TD 0.804 0.830 0.756 0.860
CD OC FP DSCMPR
CD 0.819
OC 0.644 0.917
FP 0.776 0.640 0.834
DSCMP 0.793 0.679 0.789 0.876
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10.5709/ce.1897-9254.525DOI: CONTEMPORARY ECONOMICS
Vol. 18 Issue 1 40-662024
4. Da a Analysis4. Da a Analysis
4.1. Measu emen Model
We c ea ed wo pe o mance me ics o ep-
esen he e ec ha DSCMP and OC ha e a an
o ganiza ional le el as pa o in es iga ing he
nomological alidi y o he p oposed concep . We
e-examined cons uc -le el eliabili y and alidi y,
as well as in e -co ela ions be ween la en a iables
o i s -o de cons uc s (Table 5).
The con i ma o y composi e analysis examines
he measu emen (sa u a ed) model's o e all i .
(Beni ez e al., 2018). Addi ionally, a con i ma o y
composi e analysis e eals any model miss equi e-
men s and helps assess whe he i makes sense o
es ablish he sugges ed cons uc (Hensele , 2017).
Based on he guiding p inciple o Beni ez e al.
(2018), con i ma o y composi e analysis compa es
he empi ical co ela ion ma ix wi h he model-
implied co ela ion ma ix o de e mine he ad-
equacy o he composi e model (i.e., highe -o de
model). To examine he goodness o sa u a ed
model i , he s anda dized oo means squa e e-
sidual (SRMR), unweigh ed leas squa es (ULS)
disc epancy (dULS), and geodesic disc epancy
(dG) we e used.
In conclusion, he indica o s lend empi ical sup-
po o he ques ion o whe he he la en a iables
exis and whe he he indica o s c ea e a highe -
o de cons uc . As an absolu e measu e o model
i c i e ion, he SRMR calcula es he a e age mag-
ni ude o he di e ences be ween obse ed and
expec ed co ela ions. The SRMR alue was 0.049,
which is less han he 0.080 c i e ion. Addi ionally,
he 95% quan ile o hei espec i e e e ence dis i-
bu ions (HI95) was below all disc epancy measu es
(dULS and dG) (Table 7). The ou comes showed
ha he composi e cons uc 's measu emen s uc-
u e was accu a e.
4.2. S uc u al Model
The s uc u al model was e alua ed once he
measu emen model was con i med o be sound.
We i s looked a he s uc u al model o see
whe he i had oo much mul icollinea i y. E alua-
ion o he VIF o each o he p edic o cons uc s
showed ha he highes VIF alue was 3.094, which
was less han he h eshold o 5 (Hai e al., 2010).
As a esul , collinea i y be ween he p edic o con-
s uc s was no a majo p oblem in he model. The
coe icien o de e mina ion (R2) o DSCMP, CD,
and FP we e 0.461, 0.649, and 0.691, espec i ely.
This means ha abou 46.1 pe cen o he a ia ion
in DSCMP was p edic ed by o ganiza ional cul u e,
64.9 pe cen o he a ia ion in CD is p edic ed by
DSCMP and o ganiza ional cul u e, and abou 69.1
pe cen o he a ia ion in i m pe o mance was
p edic ed by o ganiza ional cul u e, DSCMP, and
CD. These ep esen mode a e le els o de e mina-
ion (Hai e al., 2017).
We e alua ed he S one – Geisse ’ s Q2 alue
(Geisse , 1974; S one, 1974), which demons a es
he model’s p edic i e ele ance. The Q2 alues
o he model’s endogenous a iables we e g ea e
han 0, which showed he p edic i e ele ance o
he cons uc s (Hai e al., 2017), con i ming he
quali y o he s uc u al model. To analyze he e -
ec size (F2) o he hypo hesized ela ionships, we
used Cohen’s (1988) ecommenda ion, wi h 0.02,
0.15, and 0.35 indica ing small, medium, and la ge
e ec s, espec i ely. OC was ound o ha e a la ge
e ec o 0.854 on DSCMP, a small e ec o 0.059
on cus ome de elopmen , and a medium e ec o
0.024 on i m pe o mance. DSCMP was ound o
ha e a la ge e ec o 0.669 on cus ome de elop-
men and a medium e ec o 0.177 on i m pe o -
mance. CD also had a medium e ec o 0.157 on
i m pe o mance.
We e alua ed he esul s o he hypo hesized
pa hs by examining hei pa h coe icien s, - alues
and p- alues, and e ec sizes. The esul s o he hy-
po hesis es ing a e p esen ed in Figu e 2 and Table
7. The indings showed ha all hypo hesized ela-
ionships we e posi i ely signi ican . H1 was sup-
po ed as o ganiza ional cul u e had a di ec impac
on DSCMP (β = 0.679, = 13.269, p < 0.001). H2
is suppo ed in ha DSCMP had a di ec impac on
CD (β = 0.660, = 11.853, p < 0.001). The esul s
also suppo ed H3 which s a ed ha highe le els
o DSCMP would esul in highe le els o i m
pe o mance (β = 0.412, = 5.693, p < 0.001). H4
was also suppo ed, wi h highe le els o cus ome
de elopmen leading o highe pe o mance (β =
0.372, = 6.026, p < 0.001).
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This wo k is licensed unde a C ea i e Commons A ibu ion 4.0 In e na ional License.
Table 5
In e -co ela ions o he La en Va iables o Fi s -o de Cons uc s
SR CR IS IE FC LD CO TD CD FP
SR 1
CR .675** 1
IS .785** .742** 1
IE .713** .784** .791** 1
FC .620** .583** .645** .632** 1
LD .515** .501** .567** .564** .821** 1
CO .564** .545** .584** .592** .813** .766** 1
TD .554** .548** .587** .591** .832** .754** .844** 1
CD .732** .809** .780** .770** .650** .575** .632** .658** 1
FP .717** .786** .780** .754** .647** .575** .611** .635** .870** 1
Table 6
Q Squa e and F Squa e Value
Q squa e
SSO SSE Q² (=1-SSE/SSO)
CD 1304 743.339 0.43
OC 1304 1304
FP 1304 685.375 0.474
DSCMP 1304 1304
F squa e
CDE OCLT FPM DSCMP
CD 0.157
OC 0.059 0.024 0.854
FP
DSCMP 0.669 0.177
A signi ican indi ec e ec o OC on cus ome
de elopmen ia DSCMP p ac ices (β = 0.448, =
8.823, p < 0.001) was obse ed. A signi ican indi-
ec e ec o OC on FP ia DSCMP (β = 0.279, =
5.419, p < 0.001) was also obse ed. The ela ion-
ship be ween o ganiza ional cul u e and FP was
media ed by CD (β = 0.073, = 2.829, p < 0.005),
and by DSCMP and CD espec i ely (β = 0.167,
= 5.554, p < 0.001) p o iding suppo o H6. The
di ec e ec o OC on i m pe o mance (wi h he
media o o DSCM and CD p esen ) was posi i e
and signi ican , which indica es a pa ial media-
ion o DSCM and CD. The e ec o DSCMP on
cus ome de elopmen and he e ec o cus ome
de elopmen on i m pe o mance we e bo h posi-
i e and signi ican , indica ing complemen a y pa -
ial media ion (Hai e al., 2017). This means ha a
po ion o he e ec o DSCMP on FP was media ed
h ough CD, wi h DSCMP di ec ly explaining he
emaining po ion independen o CD. Simila ly,
a signi ican indi ec e ec o DSCMP on FP ia
CD (β = 0.245, = 5.444, p < 0.001) was obse ed,
which he exis ence o a media ing e ec o cus-
ome de elopmen on he e ec o DSCMP on FP
(Hai e al., 2017) p o iding suppo o H5.
5. Manage ial Implica ions5. Manage ial Implica ions
This s udy ound ha o ganiza ional cul u e was
posi i ely associa ed wi h DSCMP, which is consis-
en wi h p io s udies' claims ha g oup cul u e
57
My-T inh Bui, Don Jyh-Fu Jeng, Huy Hung Ta
10.5709/ce.1897-9254.525DOI: CONTEMPORARY ECONOMICS
Vol. 18 Issue 1 40-662024
Table 7
Sma PLS Di ec Rela ionship
O iginal
Sample
(O)
Sample
Mean
(M)
SD T alue P Values Bias 2.5% 97.5% VIF
CD -> FP 0.372 0.369 0.062 6.026 0.000 -0.003 0.241 0.493 2.849
OC -> CD 0.196 0.198 0.061 3.210 0.001 0.002 0.072 0.315 1.854
OC -> FP 0.121 0.124 0.058 2.082 0.038 0.003 0.034 0.248 1.963
OC -> DSCMP 0.679 0.683 0.051 13.269 0.000 0.005 0.564 0.762 1.000
DSCMP -> CD 0.660 0.658 0.056 11.853 0.000 -0.002 0.543 0.759 1.854
DSCMP -> FP 0.412 0.411 0.072 5.693 0.000 0.000 0.268 0.545 3.094
Table 8
Indi ec Rela ionships
O iginal
Sample (O)
Sample
Mean (M)
SD T Value P Values
OC -> DSCMP -> CD 0.448 0.449 0.051 8.823 0.000
DSCMP -> CD-> FP (H5) 0.245 0.244 0.045 5.444 0.000
OC -> DSCMP -> FP 0.279 0.282 0.052 5.419 0.000
OC -> CD -> FP (H6) 0.073 0.071 0.026 2.829 0.005
OC-> DSCMP -> CD -> FP 0.167 0.165 0.030 5.554 0.000
Figu e 1
PLS-SEM Resul s
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Accele a ing Digi al Supply Chain Managemen P ac ices, Cus ome De elopmen , and Fi m Pe o mance: O ganiza ional Cul u e Ma e s
This wo k is licensed unde a C ea i e Commons A ibu ion 4.0 In e na ional License.
d i es CD. As acili a o s o DSCMP, ou ind-
ings highligh he ele ance o a sha ed mindse on
sus ainable g ow h, s a egic emphasis, dominan
cha ac e is ics, coope a ion, and openness lead-
e ship in he o ma ion o i m cul u es. Exis ing
esea ch on a ional cul u e has only ound ha i
a ec s ou wa d SCM (B aunscheidel e al., 2010).
An e icien high-pe o mance OC ac oss he digi-
al supply chain, om op managemen down o he
wa ehouse and dis ibu ion hubs should be buil
o be consis en wi h he i m’s co e alues. Many
measu es, including highe p oduc i i y- ocused
i m cul u es and be e supply chain p ac ices, a e
used o demons a e he alue o high pe o mance.
When a cul u e has mos ly been in e nal o a i m,
supplie s and o he supply chain pa ne s ha e hei
own cul u es. Cus ome s and supplie s, o some ex-
en , beha e as agen s in many o he same ways ha
employees can do. Because he adi ional "boss" is
a ely p esen in digi al supply chain pa ne ships,
i ms ely e en mo e on cul u e o guide day- o-day
ope a ions wi h hei pa ne s.
Cul u al compa ibili y is also an essen ial in
p edic ing DSCMP, CD, and FP. Cul u e including
Dominan Cha ac e is ics, O ganiza ional Leade -
ship, O ganiza ional Glue, S a egic Emphasis mus
be conside ed o main ain he in ended ela ionship
and he mo e c ucial he ou comes o be c ea ed by
he cus ome de elopmen .
Managing he cul u e shi in a supply chain ia
a digi al pla o m is jus as impo an as managing
cul u e change wi hin company du ing imes o
s a egic change such as he COVID-19 pandemic.
In some espec s, changing pa ne s is simple han
changing wo ke s, and i may be essen ial o " i e"
a supplie i hey don' ge i wi h he cul u e, e en
i hey a e o he wise excellen pe o me s (Han-
son & Melnyk, 2020). This s udy examined digi al
DSCMP echniques as a way o imp o e cus ome
de elopmen and company pe o mance in a de el-
oping na ion. DSCMP me hods di ec ly imp o e
bo h cus ome de elopmen and company suc-
cess, acco ding o he s udy's indings. Cus ome
de elopmen has also been shown o signi ican ly
imp o e company pe o mance.
Finally, he e was e idence o a pa ial media ion
by CD on he in luence o DSCMP echniques on
FP. This s udy has some ami ica ions. Despi e he
ising in e es in en ep eneu ship and companies
in esea ch, he e has been li le in es iga ion o
i ms’ SCM p ac ices. This wo k is o scien i ically
in es iga e he impac o DSCMP p ocedu es on
CD. The ou comes show ha , e en in he ex emely
unp edic able en i onmen o a de eloping coun-
y, DSCMP may help companies be e appeal o,
sa is y, and main ain cus ome s o boos hei FP.
Ou indings om con igu a ion analyses add o
he body o knowledge abou o ganiza ional cul-
u e and DSCMP. We used his me hod o de ine
o ganiza ional cul u e p o iles and in es iga e hei
implica ions o a blend o DSCMP and i m cul-
u e esea ch. We ound ou dis inc p o iles in ou
esea ch. The i m s uc u e p o ile had he mos e-
sul -o ien ed, dynamic, and en ep eneu ship isk-
aking app oach, bu he leas hie a chical cul u e
and i su passed he o he h ee p o iles in e ms o
us , leade ship, and alen de elopmen .
6. Conclusion6. Conclusion
The a o able and conside able impac o OC and
DSCMP echniques on cus ome de elopmen and
i m success shows ha applying DSCMP p ac ices
may be a aluable ool o achie ing g ow h and e-
silience o i ms in de eloping coun ies. E ec i e
use o digi al echnology in SCMP is also c i ical
in enabling i ms o imp o e cus ome de elop-
men , and achie e be e pe o mance ou comes.
Manage s o i m hus need o de ise and imple-
men s a egies o e icien ly managing hei sup-
ply chains. En ep eneu s and manage s o i ms
in unde de eloped na ions should also be augh
DSCMP echniques so ha hey can be e ope a e
hei supply chains o imp o ed CD and FP. Supply
chain depa men s o uni s, led by a supply chain
expe , should be es ablished by la ge i ms and
companies wi h complex ela ionships wi h supply
chain pa ne s.
In addi ion o he ma ke ing and sales s a egies
ha a e ypically p oduced, a DSCMP s a egy can
be de eloped as pa o business planning o busi-
nesses ha a e abou o be es ablished. The DSCMP
plan should de ise he supply chain p ocess, de-
elop app op ia e supplie s and cus ome s, speci y
how hese co e business SC s akeholde s will be
59
My-T inh Bui, Don Jyh-Fu Jeng, Huy Hung Ta
10.5709/ce.1897-9254.525DOI: CONTEMPORARY ECONOMICS
Vol. 18 Issue 1 40-662024
managed, and es ablish p o ocols o cus omizing
p oduc s, sha ing in o ma ion, and accele a ing
inancial lows wi hin he i m and ac oss supply
chain membe s. Such an app oach will help o build
an e ec i e digi al supply chain o i ms, p o iding
conside able bene i s in e ms o cus ome de elop-
men and imp o ed i m pe o mance.
Limi a ionsLimi a ions
This s udy has some limi a ions. One law was
ha DSCMP p ocedu es we e looked a as a sec-
ond-o de cons uc ha in luences cus ome de-
elopmen and business success. As a esul , he
impac o each DSCMP echnique on cus ome de-
elopmen and i m pe o mance could no be in-
es iga ed. The e a e se e al a eas ha would me i
u u e in es iga ion.
Fu u e Resea chFu u e Resea ch
Fi s , u u e esea ch should look a he impac
o speci ic DSCMP echniques and p ojec s on cus-
ome de elopmen and company success. Fu he
s udy in o he in luence o en i onmen al con in-
gencies and o he con ol ac o s on he link be-
ween cul u e, DSCMP, cus ome de elopmen , and
company success is also ecommended. The li e a-
u e on company DSCMP should be expanded by
examining wha accoun s o he a ying deg ees o
DSCMP among businesses o ge insigh in o how
o imp o e he adop ion o DSCMP. Finally, mo e
s udy on DSCMP in i ms in de eloped-coun ies
is ecommended so ha esul s may be compa ed
o s udies on i ms in de eloping-coun ies, since
en i onmen al ac o s may play a ole in he success
o supply chain e o s (Asamoah e al., 2021).
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