Citations refer to the original publication, not to a Scieee localized version.
Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D., & Bleier, A. (2024). The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice. Journal of the Academy of Marketing Science, 53(3), 949–954. https://doi.org/10.1007/s11747-024-01059-0
Moffett, Jordan W., et al. “The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice.” Journal of the Academy of Marketing Science, vol. 53, no. 3, 2024, pp. 949–954. https://doi.org/10.1007/s11747-024-01059-0.
Moffett, Jordan W., Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, and Alexander Bleier. “The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice.” Journal of the Academy of Marketing Science 53, no. 3 (2024): 949–954. https://doi.org/10.1007/s11747-024-01059-0.
Moffett, J. W. et al. (2024) ‘The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice’, Journal of the Academy of Marketing Science, 53(3), pp. 949–954. Available at: https://doi.org/10.1007/s11747-024-01059-0.
J. W. Moffett, P. Fennell, C. M. Harmeling, D. Sheehan, and A. Bleier, “The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice,” Journal of the Academy of Marketing Science, vol. 53, no. 3, pp. 949–954, 2024, doi: 10.1007/s11747-024-01059-0.
@article{moffett2024taguchi,
author = {Moffett, Jordan W. and Fennell, Patrick and Harmeling, Colleen M. and Sheehan, Daniel and Bleier, Alexander},
title = {The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice},
journal = {Journal of the Academy of Marketing Science},
year = {2024},
volume = {53},
number = {3},
pages = {949--954},
publisher = {New York, NY: Springer US,New York, NY: Springer US},
doi = {10.1007/s11747-024-01059-0},
url = {https://doi.org/10.1007/s11747-024-01059-0}
}
