Citations refer to the original publication, not to a Scieee localized version.
Schramm, J. B., & Lichters, M. (2024). Incentive alignment in anchored MaxDiff yields superior predictive validity. Marketing Letters, 36(1), 1–16. https://doi.org/10.1007/s11002-023-09714-2
Schramm, Joshua Benjamin, and Marcel Lichters. “Incentive alignment in anchored MaxDiff yields superior predictive validity.” Marketing Letters, vol. 36, no. 1, 2024, pp. 1–16. https://doi.org/10.1007/s11002-023-09714-2.
Schramm, Joshua Benjamin, and Marcel Lichters. “Incentive alignment in anchored MaxDiff yields superior predictive validity.” Marketing Letters 36, no. 1 (2024): 1–16. https://doi.org/10.1007/s11002-023-09714-2.
Schramm, J. B. and Lichters, M. (2024) ‘Incentive alignment in anchored MaxDiff yields superior predictive validity’, Marketing Letters, 36(1), pp. 1–16. Available at: https://doi.org/10.1007/s11002-023-09714-2.
J. B. Schramm and M. Lichters, “Incentive alignment in anchored MaxDiff yields superior predictive validity,” Marketing Letters, vol. 36, no. 1, pp. 1–16, 2024, doi: 10.1007/s11002-023-09714-2.
@article{schramm2024incentive,
author = {Schramm, Joshua Benjamin and Lichters, Marcel},
title = {Incentive alignment in anchored MaxDiff yields superior predictive validity},
journal = {Marketing Letters},
year = {2024},
volume = {36},
number = {1},
pages = {1--16},
publisher = {New York, NY: Springer US,New York, NY: Springer US},
doi = {10.1007/s11002-023-09714-2},
url = {https://doi.org/10.1007/s11002-023-09714-2}
}
