Citations refer to the original publication, not to a Scieee localized version.
Wallin, A., & Spry, A. (2016). The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch. Journal of Accounting and Management Information Systems (JAMIS), 15(2), 434–439. https://www.econstor.eu/handle/10419/310631
Wallin, Ann, and Amanda Spry. “The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch.” Journal of Accounting and Management Information Systems (JAMIS), vol. 15, no. 2, 2016, pp. 434–439. https://www.econstor.eu/handle/10419/310631.
Wallin, Ann, and Amanda Spry. “The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch.” Journal of Accounting and Management Information Systems (JAMIS) 15, no. 2 (2016): 434–439. https://www.econstor.eu/handle/10419/310631.
Wallin, A. and Spry, A. (2016) ‘The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch’, Journal of Accounting and Management Information Systems (JAMIS), 15(2), pp. 434–439. Available at: https://www.econstor.eu/handle/10419/310631.
A. Wallin and A. Spry, “The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch,” Journal of Accounting and Management Information Systems (JAMIS), vol. 15, no. 2, pp. 434–439, 2016. [Online]. Available: https://www.econstor.eu/handle/10419/310631
@article{wallin2016role,
author = {Wallin, Ann and Spry, Amanda},
title = {The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch},
journal = {Journal of Accounting and Management Information Systems (JAMIS)},
year = {2016},
volume = {15},
number = {2},
pages = {434--439},
publisher = {Bucharest: Bucharest University of Economic Studies},
url = {https://www.econstor.eu/handle/10419/310631}
}
