Citations refer to the original publication, not to a Scieee localized version.
Harken, S., Mertins, V., & Urselmann, M. (2023). Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland. International Review on Public and Nonprofit Marketing, 21(2), 511–538. https://doi.org/10.1007/s12208-023-00391-5
Harken, Sonja, et al. “Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland.” International Review on Public and Nonprofit Marketing, vol. 21, no. 2, 2023, pp. 511–538. https://doi.org/10.1007/s12208-023-00391-5.
Harken, Sonja, Vanessa Mertins, and Michael Urselmann. “Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland.” International Review on Public and Nonprofit Marketing 21, no. 2 (2023): 511–538. https://doi.org/10.1007/s12208-023-00391-5.
Harken, S., Mertins, V. and Urselmann, M. (2023) ‘Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland’, International Review on Public and Nonprofit Marketing, 21(2), pp. 511–538. Available at: https://doi.org/10.1007/s12208-023-00391-5.
S. Harken, V. Mertins, and M. Urselmann, “Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland,” International Review on Public and Nonprofit Marketing, vol. 21, no. 2, pp. 511–538, 2023, doi: 10.1007/s12208-023-00391-5.
@article{harken2023online,
author = {Harken, Sonja and Mertins, Vanessa and Urselmann, Michael},
title = {Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland},
journal = {International Review on Public and Nonprofit Marketing},
year = {2023},
volume = {21},
number = {2},
pages = {511--538},
publisher = {Berlin, Heidelberg: Springer,Berlin, Heidelberg: Springer},
doi = {10.1007/s12208-023-00391-5},
url = {https://doi.org/10.1007/s12208-023-00391-5}
}
