Citations refer to the original publication, not to a Scieee localized version.
Vera, J., & Espinosa, M. (2019). Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness. Journal of Business Economics and Management (JBEM), 20(2), 208–224. https://doi.org/10.3846/jbem.2019.8099
Vera, Jorge, and Marco Espinosa. “Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness.” Journal of Business Economics and Management (JBEM), vol. 20, no. 2, 2019, pp. 208–224. https://doi.org/10.3846/jbem.2019.8099.
Vera, Jorge, and Marco Espinosa. “Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness.” Journal of Business Economics and Management (JBEM) 20, no. 2 (2019): 208–224. https://doi.org/10.3846/jbem.2019.8099.
Vera, J. and Espinosa, M. (2019) ‘Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness’, Journal of Business Economics and Management (JBEM), 20(2), pp. 208–224. Available at: https://doi.org/10.3846/jbem.2019.8099.
J. Vera and M. Espinosa, “Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness,” Journal of Business Economics and Management (JBEM), vol. 20, no. 2, pp. 208–224, 2019, doi: 10.3846/jbem.2019.8099.
@article{vera2019consumer,
author = {Vera, Jorge and Espinosa, Marco},
title = {Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness},
journal = {Journal of Business Economics and Management (JBEM)},
year = {2019},
volume = {20},
number = {2},
pages = {208--224},
publisher = {Vilnius: Vilnius Gediminas Technical University},
doi = {10.3846/jbem.2019.8099},
url = {https://doi.org/10.3846/jbem.2019.8099}
}
