Citations refer to the original publication, not to a Scieee localized version.
Mucunska Palevska, V., Gramatnikovski, S., & Milenkovska Klimoska, A. (2023). The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand. UTMS Journal of Economics, 14(1), 74–86. https://www.econstor.eu/handle/10419/281933
Mucunska Palevska, Valentina, et al. “The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand.” UTMS Journal of Economics, vol. 14, no. 1, 2023, pp. 74–86. https://www.econstor.eu/handle/10419/281933.
Mucunska Palevska, Valentina, Sashko Gramatnikovski, and Angela Milenkovska Klimoska. “The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand.” UTMS Journal of Economics 14, no. 1 (2023): 74–86. https://www.econstor.eu/handle/10419/281933.
Mucunska Palevska, V., Gramatnikovski, S. and Milenkovska Klimoska, A. (2023) ‘The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand’, UTMS Journal of Economics, 14(1), pp. 74–86. Available at: https://www.econstor.eu/handle/10419/281933.
V. Mucunska Palevska, S. Gramatnikovski, and A. Milenkovska Klimoska, “The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand,” UTMS Journal of Economics, vol. 14, no. 1, pp. 74–86, 2023. [Online]. Available: https://www.econstor.eu/handle/10419/281933
@article{mucunskapalevska2023influence,
author = {Mucunska Palevska, Valentina and Gramatnikovski, Sashko and Milenkovska Klimoska, Angela},
title = {The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand},
journal = {UTMS Journal of Economics},
year = {2023},
volume = {14},
number = {1},
pages = {74--86},
publisher = {Skopje: University of Tourism and Management},
url = {https://www.econstor.eu/handle/10419/281933}
}
