Citations refer to the original publication, not to a Scieee localized version.
Mwencha, P., & Muathe, S. (2018). Customers' perceptions as an antecedent of satisfaction with online retailing services. Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM), (1), 4–27. https://doi.org/10.7172/2449-6634.jmcbem.2018.1.1
Mwencha, Peter, and Stephen Muathe. “Customers' perceptions as an antecedent of satisfaction with online retailing services.” Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM), no. 1, 2018, pp. 4–27. https://doi.org/10.7172/2449-6634.jmcbem.2018.1.1.
Mwencha, Peter, and Stephen Muathe. “Customers' perceptions as an antecedent of satisfaction with online retailing services.” Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM), no. 1 (2018): 4–27. https://doi.org/10.7172/2449-6634.jmcbem.2018.1.1.
Mwencha, P. and Muathe, S. (2018) ‘Customers' perceptions as an antecedent of satisfaction with online retailing services’, Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM), (1), pp. 4–27. Available at: https://doi.org/10.7172/2449-6634.jmcbem.2018.1.1.
P. Mwencha and S. Muathe, “Customers' perceptions as an antecedent of satisfaction with online retailing services,” Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM), no. 1, pp. 4–27, 2018, doi: 10.7172/2449-6634.jmcbem.2018.1.1.
@article{mwencha2018customers,
author = {Mwencha, Peter and Muathe, Stephen},
title = {Customers' perceptions as an antecedent of satisfaction with online retailing services},
journal = {Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM)},
year = {2018},
number = {1},
pages = {4--27},
publisher = {Warsaw: University of Warsaw, Faculty of Management},
doi = {10.7172/2449-6634.jmcbem.2018.1.1},
url = {https://doi.org/10.7172/2449-6634.jmcbem.2018.1.1}
}
