Citations refer to the original publication, not to a Scieee localized version.
Jeong, J. (2015). Advertising vs. R&D: Relative effectiveness on brand equity. Cape Town: African Online Scientific Information Systems (AOSIS),Cape Town: African Online Scientific Information Systems (AOSIS). https://doi.org/10.4102/sajbm.v46i3.99
Jeong, J. Advertising vs. R&D: Relative effectiveness on brand equity. Cape Town: African Online Scientific Information Systems (AOSIS),Cape Town: African Online Scientific Information Systems (AOSIS), 2015. https://doi.org/10.4102/sajbm.v46i3.99.
Jeong, J. Advertising vs. R&D: Relative effectiveness on brand equity. Cape Town: African Online Scientific Information Systems (AOSIS),Cape Town: African Online Scientific Information Systems (AOSIS), 2015. https://doi.org/10.4102/sajbm.v46i3.99.
Jeong, J. (2015) Advertising vs. R&D: Relative effectiveness on brand equity. Cape Town: African Online Scientific Information Systems (AOSIS),Cape Town: African Online Scientific Information Systems (AOSIS). Available at: https://doi.org/10.4102/sajbm.v46i3.99.
J. Jeong, “Advertising vs. R&D: Relative effectiveness on brand equity,” Cape Town: African Online Scientific Information Systems (AOSIS),Cape Town: African Online Scientific Information Systems (AOSIS), 2015, doi: 10.4102/sajbm.v46i3.99.
@misc{jeong2015advertising,
author = {Jeong, J.},
title = {Advertising vs. R\&D: Relative effectiveness on brand equity},
year = {2015},
publisher = {Cape Town: African Online Scientific Information Systems (AOSIS),Cape Town: African Online Scientific Information Systems (AOSIS)},
doi = {10.4102/sajbm.v46i3.99},
url = {https://doi.org/10.4102/sajbm.v46i3.99}
}
The source metadata has no journal, volume or pages. Add them from the original publication if your citation needs them.
