Citations refer to the original publication, not to a Scieee localized version.
Märtin, C., Bissinger, B. C., & Asta, P. (2021). Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations. Hoboken, NJ: Wiley,Hoboken, NJ: Wiley. https://doi.org/10.1002/cb.1964
Märtin, Christian, et al. Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations. Hoboken, NJ: Wiley,Hoboken, NJ: Wiley, 2021. https://doi.org/10.1002/cb.1964.
Märtin, Christian, Bärbel Christine Bissinger, and Pietro Asta. Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations. Hoboken, NJ: Wiley,Hoboken, NJ: Wiley, 2021. https://doi.org/10.1002/cb.1964.
Märtin, C., Bissinger, B. C. and Asta, P. (2021) Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations. Hoboken, NJ: Wiley,Hoboken, NJ: Wiley. Available at: https://doi.org/10.1002/cb.1964.
C. Märtin, B. C. Bissinger, and P. Asta, “Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations,” Hoboken, NJ: Wiley,Hoboken, NJ: Wiley, 2021, doi: 10.1002/cb.1964.
@misc{martin2021optimizing,
author = {Märtin, Christian and Bissinger, Bärbel Christine and Asta, Pietro},
title = {Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations},
year = {2021},
publisher = {Hoboken, NJ: Wiley,Hoboken, NJ: Wiley},
doi = {10.1002/cb.1964},
url = {https://doi.org/10.1002/cb.1964}
}
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