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Network resources and social capital in airline alliance portfolios

Abstract

The airline sector is a mature industry in which a wide range of competitive practices reflect highly intense levels of rivalry. This is evident from the alliance portfolios of airline companies that are composed of mutually advantageous agreements between firms in the aviation sector. In this context, we examine the influence that access to valuable network resources may have on company performance (in operational and financial terms). Moreover, as network resources come under the resource dimension of a firm's social capital, we also study the way the resource dimension is affected by other dimensions of social capital (network position, network structure formed by the alliance portfolio and the quality of the relations). We study the alliances agreed between 214 mainstream airlines, up until 2007, during which time 351 airlines formed various types of partnerships. The results suggest, on the one hand, that access to partner resources is influenced by structural and relational factors. However, on the other hand, the structure of each airline's alliance portfolio has more influence than its position in the global network of alliances. These results point to the need for satisfactory governance of the composition and management of an airline's alliance portfolio.

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Network resources and social capital in airline alliance portfolios

Author: Casanueva Rocha, Cristóbal; Gallego Agueda, María Ángeles; Sancho Mejías, María
Publisher: Elsevier
Year: 2013
DOI: 10.1016/j.tourman.2012.09.014
Source: https://idus.us.es/bitstreams/725bedc8-a370-4c93-8060-fbce8edc5bad/download
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NETWORK RESOURCES AND SOCIAL CAPITAL IN AIRLINE ALLIANCE
PORTFOLIOS
ABSTRACT
The ai line sec o is a ma u e indus y in which a wide ange o compe i i e
p ac ices e lec highly in ense le els o i al y. This is e iden om he alliance
po olios o ai line companies ha a e composed o mu ually ad an ageous ag eemen s
be ween i ms in he a ia ion sec o . In his con ex , we examine he in luence ha access
o aluable ne wo k esou ces may ha e on company pe o mance (in ope a ional and
inancial e ms). Mo eo e , as ne wo k esou ces come unde he esou ce dimension o
a i m’s social capi al, we also s udy he way he esou ce dimension is a ec ed by o he
dimensions o social capi al (ne wo k posi ion, ne wo k s uc u e o med by he alliance
po olio and he quali y o he ela ions). We s udy he alliances ag eed be ween 214
mains eam ai lines, up un il 2007, du ing which ime 351 ai lines o med a ious ypes
o pa ne ships. The esul s sugges , on he one hand, ha access o pa ne esou ces is
in luenced by s uc u al and ela ional ac o s. Howe e , on he o he hand, he s uc u e
o each ai line’s alliance po olio has mo e in luence han i s posi ion in he global
ne wo k o alliances. These esul s poin o he need o sa is ac o y go e nance o he
composi ion and managemen o an ai line’s alliance po olio.
KEYWORDS: ne wo k esou ces, social capi al, pe o mance, alliance po olio,
ai lines alliances, codesha e.
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1. In oduc ion
O e he pas wo decades, esea che s ha e ga he ed e idence on in e -
i m alliances, in e o ganiza ional ela ions and hei in luence on i m pe o mance
(McE ily & Zahee , 1999; Noh ia & Ga cia-Pon , 1991). In pa icula , s udies ha e
shown ha alliances can imp o e inno a i e capaci y (Ahuja, 2000a; Zahee & Bell,
2005), ma ke sha e (Shipilo , 2006), su i al (Baum, Calab ese, & Sil e man, 2000)
and inancial esul s (Rowley, Beh ens, & K ackha d , 2000).
These in es iga ions go u he han he idea o he i m as an isola ed ac o .
Mo eo e , no only ha e hey sough o analyze how in e o ganiza ional ela ions a ec
pe o mance, hey ha e also a emp ed o explain he backg ound o hose ela ions
(Ga cia- Pon & Noh ia, 2002; Gula i, 1995; Gula i & Ga giulo, 1999).
F om a heo e ical iewpoin , he majo i y o hese s udies a e ounded on ei he
he Resou ce Based-View (RBV) o Ne wo k Theo y, o on he join use o bo h
app oaches. The RBV began wi h he ideas o Pen ose (1959) conce ning he alue o he
esou ces o which he i m has access. Subsequen ly, hese ideas we e de eloped by a
g oup o esea che s (Ba ney,1991; Die ickx & Cool,1989; G an , 1991; Rumel , 1991;
We ne el , 1984), whose wo k sugges ed ha each i m possesses a se o unique
esou ces ha dis inguishes i om o he i ms and de ines and main ains i s compe i i e
ad an age (Ba ney, 1991). Many au ho s ha e used he RBV o analyze alliances and
in e o ganiza ional ela ions (Ahuja, 2000a; La ie, 2006; Zahee & Bell, 2005).
S udies on business alliances ha e de ini i ely inco po a ed social ne wo k heo y
since Gula i (1995, 1998) p oposed going beyond he s udy o he dyad o examine he
en i e ne wo k. F om ha poin , he applica ion o social ne wo ks o in e o ganiza ional
ela ions has cen ed, abo e all, on compa ing how he s uc u e o a ne wo k o i ms
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(densi y, cen ali y, s uc u al holes.) leads o di e en le els o pe o mance (Ahuja,
2000a; Baum e al., 2000; Koka & P esco , 2002; Rowley e al., 2000). The ela ional
iew (Dye & Singh, 1998) complemen s his pe spec i e by p oposing he exis ence o
en s gene a ed by he alliance as a whole.
In ecen yea s, a new app oach o business alliances - he alliance po olio - has
been gaining momen um. I is si ua ed a ound he con luence o he RBV wi h ne wo k
heo y and p omises o be e y ui ul (Ho mann, 2007; Kale & Singh, 2009; Wassme ,
2010). An alliance po olio is “a ocal i m’s egocen ic alliance ne wo k” (Wassme ,
2010). This app oach looks closely a he indi idual i m and a how i manages i s
ela ions wi h o he i ms, o ganiza ions and indi iduals in mul iple alliances. Thus, he
objec o analysis mo es om he alliance owa ds he i m and a en ion shi s om he
comple e ne wo k o he egocen ic ne wo k o he ocal i m.
Howe e , his spo ligh on he indi idual i m and i s egocen ic ne wo k has
a ac ed eno mous a en ion in he p e ious li e a u e on in e o ganiza ional ela ions
seen in e ms o social capi al (Adle & Kwon, 2002; Koka & P esco , 2002; Nahapie
& Ghoshal, 1998). The majo i y o s udies on social capi al ha e cen ed on he bene i s
ha i ms can ob ain i hey a e imme sed in a dense (Coleman, 1988) o a dispe sed
ne wo k (Bu , 1992), and on he ype o ela ions ha hey main ain wi h o he
o ganiza ions (Koka & P esco , 2002; Tsai & Ghoshal, 1998). The e o e, social capi al
as a cons uc is linked o ne wo k esou ces. Gula i, Noh ia, and Zahee (2000) p oposed
ha bo h he s uc u e o a i m’s ies and he cha ac e is ics o he links be ween hem
ep esen wo ne wo k esou ces, al hough hey also men ioned ne wo k membe s as a
esou ce. La ie (2006) exp essed his idea in g ea e de ail by poin ing ou how i ms can
ob ain ad an ages om hei alliances, depending on he esou ces wi h which hei
pa ne s a e endowed.
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This s udy es ablishes a connec ion be ween he esea ch agenda pu o wa d by
La ie (2006, 2008) o s udy ne wo k esou ces, he alliance po olio pe spec i e and he
concep o social capi al. These a e complemen a y app oxima ions inso a as hey a e
based on he egocen ic ne wo ks o a i m ha a ise om a ious in e o ganiza ional
ela ions. Thus, a new dimension o social capi al is pu o wa d o conside a ion as a
mul idimensional cons uc (Nahapie & Ghoshal, 1998): he esou ce dimension, which
may be added o he s uc u al and he ela ional dimensions (Galán & Cas o, 2004;
G ano e e , 1992; Gula i, 1998). The esou ce dimension b ings meaning o he idea ha
he alue o business ela ions is condi ional upon access o pa ne s wi h aluable
esou ces, o e and abo e he quan i y o he quali y o hose business ela ions and hei
s uc u e (Casanue a & Gallego, 2010).
The e has been a cons an p oli e a ion o me ge s, acquisi ions and alliances in
mos sec o s o e he pas wo decades, bu he ai line business s ands ou because o he
e y eal changes in he way in which compe i ion akes place wi hin i , due o
de egula ion, globaliza ion and, abo e all, he ex ensi e use o alliances be ween
businesses. E ans (2001) analyzed he de e minan s behind he p oli e a ion o alliances
in he sec o . In gene al, ai line companies a emp o app op ia e o o use he aluable
esou ces o hei pa ne s, in o de o compe e o o su i e, making ag eemen s ha
p o ide hem wi h access o new ou es, o cus ome loyal y p og ams and sha ed
ma ke ing, join pu chasing, and subcon ac ed ope a ional p ocesses, among o he
aspec s. The p ocess has gone e en u he and ue compe i ion is de eloping be ween
coali ion and allied g oups in he sec o (Gomes-Casse es, 1994).
The objec i es o his s udy a e o obse e he di e en dimensions o he social
capi al ha each ai line possesses, because o i s membe ship o a ne wo k o alliances,
and he way hese ela e o each o he . I also examines how hese dimensions a ec he
5
pe o mance o he ai line companies. Ne e heless, we should poin ou ha , by
conduc ing his esea ch, we a e no seeking o con i m exac , speci ic ela ions such as
iden i ying beha iou al pa e ns ha connec he dimensions o social capi al and he
alliance po olio wi h he pe o mance o each pa icula ai line, on he basis o ne wo k
esou ces. Ins ead, we wish o a i e a an ini ial app oxima ion o he p oposed model,
in o de o unde s and which ela ions a e es ablished and in wha way. This will allow us
o con inue wi h he in es iga ion o hose ela ions in a mo e de ailed manne , o o
es ablish new plans in iew o he esul s.
In any e en , he undamen al pu pose o his in es iga ion is wo old. In he i s
place, i aims o con i m he e ec o he ela ions wi hin he alliance po olio o an ac o
on i s access o he esou ces o i s pa ne s; in o he wo ds, how does he egone s uc u e
in luence access o he esou ces o he ne wo k. In second place, an a emp is made o
con i m how access o ne wo k esou ces, unde s ood as he esou ces o pa ne s ha
belong o he alliance po olio o an ac o , a ec bo h he ope a i e and he inancial
esul s o ha ac o .
Thus, his s udy o he alliances be ween mains eam ai line businesses e eals he
ole o he esou ce dimension in he pe o mance o hese i ms and how ne wo k-
esou ce endowmen is condi ioned by s uc u al and ela ional ac o s, conside ed in
ea lie s udies on social capi al. E idence is he e o e shown, which suppo he ideas o
La ie (2006), o he e ec ha he g ea es ad an age in business ela ions is o main ain
links wi h businesses and o ganiza ions ha ha e aluable esou ces o he ocal i m.
These indings help o consolida e he b idges be ween RBV and social ne wo k
heo y, linking he ideas o ne wo k esou ces o pa ne esou ce endowmen (La ie,
2006, 2008) and o p oposals o s udy he alliance po olio om a ne wo k pe spec i e.
They also sugges ha ai line go e nance should conside pa ne esou ces as a p incipal

6
elemen in he managemen o hei alliance po olio, as i a ec s hei choices as well as
he p ocesses o assimila ion and app op ia ion.
This s udy con inues wi h he heo e ical p esen a ion o he ela ions be ween
social capi al, he alliance po olio and ne wo k esou ces and how hese can a ec he
pe o mance o he i m, by desc ibing a model o unde s and hei ela ions be e .
Subsequen ly, an explana ion is gi en o he me hods used o es he hypo heses ha a ise
om he model, in he con ex o alliances be ween ai line businesses. The esul s o he
analysis a e hen desc ibed and, inally, he conclusions a e p esen ed, along wi h he
s udy’s limi a ions and u u e lines o esea ch.
2. Social Capi al, Alliance Po olio and Ne wo k Resou ces
2.1. Social Capi al
Social capi al is a esou ce in he ne wo k o indi idual and o ganiza ional
ela ions o e ime (Adle & Kwon, 2002). Like all o ms o capi al, i is able o gene a e
alue o whoe e possesses i . Adle and Kwon (2002) analyzed he di e en ia ing
cha ac e is ics o social capi al as agains o he o ms o capi al o he i m. Va ious wo ks
ha e s udied he way in which social capi al in luences he pe o mance o indi iduals
(Bu , 1992; Podolny & Ba on, 1997) and o i ms (Koka & P esco , 2002; Zahee &
Bell, 2005).
Al hough some con o e sy exis s o e whe he social capi al is an indi idual o
a collec i e asse (Adle & Kwon, 2002; Lin, 1999; Po es, 1998), i appea s clea ha he
bene icia y o social capi al is an indi idual ac o , as i is p ima ily o bene i o he ac o s
ha possess i (Koka & P esco , 2002; Kos o a & Ro h, 2003).
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Social capi al has been de ined as a mul idimensional concep (Ba ja gal, 2003;
Inkpen & Tsang, 2005; Koka & P esco , 2002; Nahapie & Ghoshal, 1998). Howe e ,
au ho s ha e iden i ied and jus i ied di e en dimensions ha de ine and quan i y social
capi al. Nahapie and Ghoshal (1998) poin ed o he exis ence o h ee dimensions o
social capi al, al hough hey ecognize ha hey a e no independen , bu ha each one
a ec s he o he s. Tsai and Ghoshal (1998) and Inkpen and Tsang (2005) used hese same
dimensions in hei analyzes o p oduc inno a ion and knowledge ans e . The s uc u al
dimensions e e o he ies in he ne wo k ha each ac o possesses and he ac ual layou
o each ne wo k (in he sense o i s s uc u e and he pa e ns in he ela ions). The
ela ional dimension is linked o he cha ac e is ics o he ela ions be ween he ac o s.
Finally, he cogni i e dimension e e s o he codes, languages, na a i es, isions and
no ms ha a e sha ed wi hin he ne wo k. This las dimension co e s he idea o social
capi al as a public asse (Tsai & Ghoshal, 1998). The cogni i e dimension may he e o e
c ea e he same ad an ageous oppo uni ies o any o he membe s in he ne wo k and
does no lend i sel o he s udy o he di e en endowmen s o social capi al in each i m
in he ne wo k.
Acco dingly, he e a e cons an e e ences in he li e a u e o a ious
consequences ha a ise be ween he s uc u al and ela ional aspec s (Gula i, 1999;
Inkpen & Tsang, 2005; Koka & P esco , 2002), in line wi h he dis inc ion be ween
s uc u al embeddedness and ela ional embeddedness, sugges ed by G ano e e (1992).
Along wi h hose las wo dimensions, Ba ja gal (2003) added embeddedness de i ed
om esou ces, as a new dimension o social capi al. In line wi h ea lie s udies and he
ideas o Lin (1999), Ba ja gal sugges ed ha con ac s in ne wo ks ha o e use ul
esou ces o he ac o a e necessa y o imp o e pe o mance. His e idence o his was
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aken om he expe iences o a g oup o Russian en ep eneu s. Howe e , he made no
explici p oposal o he exis ence o a esou ce dimension o social capi al.
A cha ac e is ic ea u e o he esou ce dimension is ha he en s o he
ad an ages o he ocal i m a ise, no om i s ies o i s posi ion in he ne wo k, bu
om he pa ne esou ce endowmen wi h which i main ains ela ions. In o he wo ds,
a i m can ob ain a aluable esul om i s ela ions wi hou occupying a cen al o an
in e media y posi ion in he ne wo k (i can be a pe iphe al ac o ) o wi hou ha ing links
o pa icula in ensi y o quali y, i he i m has access o a pa ne ha holds he esou ces
ha i needs. This iew o he esou ce dimension ha lows om he ideas o Lin (1999)
and o Ba ja gal (2003) di ec ly connec s wi h he concep o ne wo k esou ces de ined
by La ie (2008).
2.2. Ne wo k Resou ces
La ie (2008) en e s he deba e by poin ing o he exis ence o h ee de ini ions o
ne wo k esou ces ha a y wi h espec o he ‘scope’ and he ‘locus’ o he cons uc .
The i s is he ne wo k, as a esou ce ha c ea es bene i s o he i ms ha belong o i
(Gula i e al., 2000; Kogu , 2000). The second e e s o he aluable esou ces ha may
be ob ained om ies wi h o he i ms, such ha he na u e o hese ies becomes an
essen ial and de ining elemen in he de ini ion o he i m. The hi d de ini ion is seen as
undamen al by La ie, as i implies a change in pe spec i e o he s udy o
in e o ganiza ional ela ions. Acco ding o La ie (2008: 548) “ne wo k esou ces a e
asse s ha a e owned by he i m’s pa ne s, bu can po en ially be accessed by he i m
h ough i s ies o hose pa ne s”.
9
These de ini ions o ne wo k esou ces co espond di ec ly wi h he h ee
ca ego ies o embeddedness and he h ee s uc u al ela ional and esou ce- dimensions
o social capi al (Ba ja gal, 2003; Casanue a & Gallego, 2010). Thus, La ie (2008: 549)
commen ed ha , “we can now dis inguish be ween ne wo k s uc u es, he na u e o
ela ionships, and he esou ces ha a e channelled h ough such ne wo k ies”. Gula i
(2007) also makes explici e e ence o he asse s held by pa ne s in his de ini ion o
ne wo k esou ces.
This pe spec i e no only explici ly desc ibes a hi d dimension o social capi al
and o ne wo k esou ces, which had emained la en in ea lie heo e ical de elopmen s
and empi ical s udies, bu i also sugges s ha a ocal i m can d aw ad an ages om he
pa ne ne wo k, which basically depend on pa ne esou ce endowmen .
F om he heo e ical poin o iew, conside ing he s udy o in e o ganiza ional
ela ions om he Resou ce Based View and ne wo k heo y, his new pe spec i e
sugges s a se ies o in e es ing changes:
a) The basic e e ence poin o he s udy o alliances and in e o ganiza ional
ela ions mo es om he comple e ne wo k o he egocen ic ne wo k o he
ocal i m.
b) I he impo ance o he analysis, in he habi ual logic o ne wo k heo y and
i s applica ion o in e o ganiza ional ela ions, lay in he s udy o he ies and
hei pa e ns, asc ibing ela i ely li le alue o he nodes, he impo ance is
now mo ing om he ies o he nodes (and his is happening wi hou
abandoning he ne wo k app oach).
c) The s uc u al and ela ional dimensions lose weigh wi h espec o he
esou ce dimension in he analysis o social capi al and in e o ganiza ional
ela ions.
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will exe cise a di ec and powe ul in luence o e access o ne wo k esou ces, which
ha e been de ined as he esou ces o hei pa ne s. Bu (1992) p oposed he s udy o
egocen ic ne wo k s uc u e as a measu e o social capi al. P elimina y esea ch in o
alliance po olios, unde s ood as he ego-ne o he ocal ac o , ha e also e ealed how
he s uc u e o ha egocen ic ne wo k posi i ely a ec s esou ces (Gula i, 2007;
Wassme , 2010). Some au ho s ha e made i clea ha , aced wi h he limi a ion o inding
in e nal esou ces, i is be e o achie e hem hanks o he ela ions wi h o he pa ne s
ha possess hem and ha his beha iou (Ahuja, 2000b; Ho mann, 2007) should guide
he managemen o he alliances. La ie (2006, 2007) makes a di ec connec ion be ween
accep able managemen o he alliance po olio wi h access and mobiliza ion o he
esou ces o he pa ne s, in o he wo ds wi h he esou ces o he ne wo k.
Finally, he ela ional dimension was also analyzed om a ious pe spec i es
(in ensi y o he ela ions, epe i ion o he links, ela ions o us , e c.) as acili a ing
access o ne wo k esou ces (Kale, Singh, & Pelmu e , 2000; Koka & P esco , 2002;
Mo an, 2005; Nahapie & Ghoshal, 1998). Tsai and Ghoshal (1998) p oposed a simila
logic in hei analysis o he in luence o social capi al in p oduc inno a ions, when hey
cen ed on he capaci y o in e o ganiza ional uni s o combine and exchange esou ces;
his capaci y being he eal in luence on inno a ion. Mo eo e , Rodan and Galunic (2005)
poin ed ou ha ne wo k s uc u e has been used as a p oxy o measu e he con en o he
ela ions, bypassing di ec measu emen o hei cha ac e is ics. These au ho s sugges ed
a sepa a ion be ween he s uc u e o he ne wo k and he con en s o he ela ion and
s udied i s links in he speci ic case o he he e ogenei y o knowledge ob ained om
di e en colleagues ha is conside ed aluable. Casanue a and Gallego (2010) explici ly
analyzed he connec ion be ween he ela ional and esou ce dimension, es ablishing ha
he la e plays a ca aly ic ole in he esul s o inno a ion.

17
Thus, he esou ce dimension may be conside ed as he cen al pi o a ound which
he social capi al o a i m e ol es. In o he wo ds, he alue o i s ies will undamen ally
be condi ioned by access o he aluable esou ces ha i s pa ne s hold and his access
will be condi ioned by i s posi ion in he global ne wo k, by he s uc u e o i s alliance
po olio and by he quali y o i s ela ions.
Mo eo e , al hough s ill sca ce, due o he ecen concep ualiza ion o ne wo k
esou ces, empi ical e idence exis s ha links he capaci y o access pa ne esou ces
wi h he pe o mance o he i m, measu ed in di e en ways (Ba ja gal, 2003; Casanue a
& Gallego, 2010; La ie, 2007; Lee, 2007). Ba ja gal (2003) ad anced e idence on how
access and mobiliza ion o ce ain esou ces such as inancial ones a ec ed he
pe o mance o i ms. Analyzing he alliances o he ou ism sec o , Pansi i (2008) s udied
how he cha ac e is ics o he pa ne s in luenced pe o mance o a ying deg ees.
Casanue a and Gallego (2010) p oposed showing he di ec in luence o he esou ce
dimension on inno a ion capaci y, as opposed o he indi ec in luence o he s uc u al
and ela ional dimensions. La ie (2007) showed how inancial and ma ke ing esou ces
held by pa ne s ha e a posi i e e ec on he ma ke pe o mance o he i m. Lazza ini
(2007) p oposed ha ope a ional pe o mance in alliances be ween ai lines is in luenced
by he use o esou ces sha ed wi h he pa ne s. Finally, Wassme discussed om a
heo e ical poin o iew, how ne wo k esou ces wi hin an alliance po olio can impac
on he alue o he ocal i m and applied his o he ai line sec o (Wassme , 2007;
Wassme & Dussauge, 2011).
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3. Me hods
3.1. Ne wo k da a and selec ion
This esea ch analyzes he alliances ha occu in he ai line sec o a an
in e na ional le el, in o de o s udy he ela ions de ailed in he heo e ical model. The
ai line sec o is a ma u e indus y in which a wide ange o compe i i e p ac ices e lec
highly in ense le els o i al y. These a e i ms o a la ge-size, because o he indus y’s
own logic, ha a e p esen h oughou he wo ld. I is likewise a sec o wi h a dynamic
mo emen owa ds in e - i m ela ions ha ange om comme cial ag eemen s o
in eg a ion p ocesses (acquisi ions and me ge s). These dynamic ela ions be ween ai line
companies ha e a his o y ha da es back o ea ly ai line ac i i y. Howe e , he
cons uc ion o la ge-scale s a egic alliances be ween companies ha spu compe i ion
be ween g oups a a global le el has speeded e e y hing up o e he pas en yea s. Thus,
hese alliances ha e been he subjec o a ious s udies (E ans, 2001; Gimeno, 2005;
Gomes-Casse es, 1994; Lazza ini, 2007; Shah & Swamina han, 2008).
The ai line sec o is especially app op ia e o analysis wi h he p oposed model.
Ai lines a e in eg a ed in mul iple ho izon al coope a i e ag eemen s ha allow hem o
se up alliance po olios o gain access o he esou ces o hei pa ne s and o achie e
hei goals. The con igu a ion o an ai line alliance po olio gi es an ai line access o
impo an ne wo k esou ces such as he des ina ions ha comple e o complemen i s
ne wo k, echnological capaci y o pe o m ope a ions away om i s bases, epu a ion in
new ma ke s, e c. In his con ex , i is in e es ing o examine whe he he s uc u e o he
alliance po olios, he quali y o pa ne ela ionships o he s uc u e o he alliances
19
among all he compe i o s a ec access o ne wo k esou ces and whe he his access
a ec s he indi idual pe o mance o each ai line.
In line wi h ea lie esea ch (Chen & Chen, 2003; E ans, 2001; Gimeno, 2005),
da a on he main ai lines published by he jou nal Ai line Business was used o s udy
alliances in he ai line business sec o . A lis o 200 leading i ms om he sec o ,
published in 2010 and based on income in 2009, was used o choose he sample. Se e al
business g oups appea ed in ha anking, a de ailed analysis o which led o he
conside a ion o a o al o 214 ai line businesses. All he companies had an annual
u no e a he ime o o e 50 million dolla s. The majo i y o hese ai lines a e om
Eu ope (73), Asia (55) and he USA (51). Mo eo e , da a had o be ga he ed and iden i ied
on all hose ai lines wi h which he 214 main ained di ec con ac , o apply he de ini ion
o ne wo k esou ces. In o al, da a on 351 ai line companies and almos 700 alliances
om all o e he wo ld we e analyzed.
The da a on hose companies and on hose o he ai lines wi h which hey ha e
en e ed in o alliances we e ex ac ed om he ATI (Ai T anspo a ion In elligence)
da abase and om he ICAO (In e na ional Ci il A ia ion Au ho i y), p o ided by he
company Fligh global. These included he b oades da ase s om he sec o ob ained om
mul iple seconda y da a sou ces and bespoke su eys. Da a collec ion and p ocessing
ook place in Ap il and May 2011. Va ious ypes o ela ions a ise among he ai line
companies a an in e na ional le el: global alliances, plane ans e s o loans, codesha es,
ca go alliances, join F equen Flye P og ammes (FFP), e c. In his wo k, he ies
conside ed o he s udy o alliances be ween ai line companies we e he exis ence o
ag eemen s on codesha es and ca go alliances (Gimeno, 2005; I o & Lee, 2007; Rajaseka
& Fous , 2009; Wassme & Dussauge, 2012). These a e ag eemen s on coope a ion ha
s a up join ope a ions be ween he ai lines (comme cial, ope a i e, inancial, e c.),
20
which equi e a high deg ee o coo dina ion. In p ac ice, he s a o a ela ion be ween
wo ai lines in a codesha e o ca go alliance be ween bo h has a limi ed scope o ou es
and des ina ions om one o he o he ai line and is no necessa ily equi a i e. Howe e ,
he u u e o hese ag eemen s is he slow expansion o he des ina ions and he ou es
ha bo h ai lines join ly ope a e. A ma ix o ela ions was cons uc ed in which he
codesha es we e conside ed join ly wi h ca go alliances s ill in o ce, which we e en e ed
in o be ween 1960 and 2007. Ag eemen s on egional coope a ion and on cha e ligh s
do no appea in hese da a. Nei he a e o he ag eemen s o a comme cial na u e included,
no ma ke ing ag eemen s such as join pa icipa ion in FFP, no global alliances, which
will ne e heless be conside ed o he cons uc ion o some indica o s. Conside a ion o
da a on ai line alliances up un il 2007 is because o he e ec s o coope a ion be ween
i ms, which will only be el a ce ain ime a e i s implemen a ion. Hence, he analysis
o he esul s is o he ime span unning om 2008 o 2010.
3.2. S uc u al equa ion modelling
Pa ial Leas Squa es (PLS) s uc u al equa ion models a e used, in o de o es
he hypo heses o he models which ela e, on he one hand, o he di e en an eceden s
o he s uc u e and he ne wo k ela ions needed o pa ne access o esou ces, and, on
he o he , o how access o hese ne wo k esou ces a ec s pe o mance. This echnique
is accep able o his in es iga ion, since heo e ical knowledge is s ill no ixed, he
pu poses o he in es iga ion a e o causal-p edic i e na u e and a complex model needs
o be es ima ed (Ba clay, Higgins, & Thompson, 1995; Chin, Ma colin, & News ed,
1996). Fo all hese easons, we conside ha i is an app op ia e ool in an in es iga ion
21
ha seeks o desc ibe ela ional pa e ns be ween di e en concep s, a he han del e in o
he na u e o he ela ions ha a e iden i ied.
3.2.1. Dependen a iables
In ou s udy, we ha e conside ed wo dependen a iables: one o med by he da a
on ai line ac i i y and he o he by he da a on pe o mance. The da a o he calcula ion
o he indica o s included in bo h a iables we e aken om he ATI da abase and e e o
he di e en ypes o business esul s and da a on ope a ions and ligh s o he 214 ai line
companies in he sample o e he pe iod 2008e2010. Da a om ea lie yea s was no
used, as i was conside ed ha he e ec s o social capi al a e no immedia e bu will
become mani es when hey a e e ec i ely de eloped. Thus, da a on social capi al was
conside ed o he pe iod p io o 2008 and da a on pe o mance om 2008. The
indica o s we e cons uc ed on he basis o hose h ee yea s.
Financial Pe o mance. The a iable Financial Pe o mance a emp s o collec
in o ma ion on he pe o mance o each company in e ms o pe o mance and ma gins
on hei ac i i ies (Cappel, Pea son, & Rome o, 2003; Pa k & Cho, 1997). The use o
measu es ela ing o his a iable such as Re u n on Asse s is common. Howe e ,
comple e da a on many ai lines included in he sample could no be ob ained o he pe iod
unde conside a ion.
Finally, he inancial indica o s ha he a iable includes a e as ollows:
a) M esope : Ope a ing income. A p o i abili y indica o , calcula ed as he
di e ence be ween ope a ing e enue and ope a ing cos s. I a i m has no
non-ope a ing income, he ope a ing income coincides wi h Ea nings Be o e
In e es and Taxes.

22
b) MRusNe : Ne esul s. Ne bene i o ne esul is he p o i abili y a io o a
i m a e aking all cos s in o accoun . I is calcula ed by sub ac ing all di ec
cos s, indi ec cos s, dep ecia ion, epaymen s, in e es s, axes, and a es, om
he sales income.
c) MMa genNe : P o i ma gin o ne p o i ma gin. This is a p o i abili y
indica o ha is calcula ed by di iding ne p o i by e enue,and exp essing
he esul as a pe cen age. I is an indica o o how a i m con ols i s cos s.
In es o s use he ne p o i ma gin o compa e i ms om he same sec o and
be ween sec o s, o de e mine which a e he mos p o i able.
Ope a ional Pe o mance. One al e na i eway o measu ing he pe o mance o an ai line
company is h ough i s le el o ac i i y, aking physical as well as mone a y c i e ia in o
accoun (Assa & Josiassen, 2011). Fou indica o s a e used o measu e i :
a) MPasaj: Passenge s. To al numbe o passenge s anspo ed by an ai line in a
se pe iod o ime.
b) MIngPasKm: Passenge s-Km. T anspo ed (PKTs). To al numbe o
passenge s anspo ed in a plane by kilome e lown. This is a s anda d uni
o p oduc ion o ai line anspo , which measu es demand.
c) MTonneKm: Tons-Km. T anspo ed (TKTs). Tons anspo ed pe kilome e
lown. I includes all paid ca go, i.e. passenge s, goods and pos . I is a
s anda d p oduc ion uni o ai line anspo ha measu es he payload, which
is equi alen o PKTs.
d) MRe To : To al e enue. This is a inancial indica o ha co e s o al e enue
ob ained by each ai line. I includes e enue om he anspo o passenge s
and eigh , as well as o he e enue.
23
3.2.2. Independen Va iables
Fou independen a iables we e used o cons uc ou model, which co espond
o he di e en dimensions o social capi al ha i includes: one ha gi es in o ma ion on
he s uc u e o he ne wo k o ai lines, in o he wo ds, on he ne wo k posi ion o each
i m; a second ha e e s o he s uc u e o he alliance po olio o each ai line; a hi d,
which e eals he quali y o he ies ha he ai lines ha e wi h he i ms in eg a ed in he
ne wo k; and, inally, he ou h, which ells us he ne wo k esou ces o which an ai line
has access h ough i s pa ne s in he ne wo k.
S uc u e. The i s o he independen a iables is in ended o cap u e he combined
e ec s o he posi ion o a i m, wi hin he global ne wo k o alliances in he sec o , ha
a ise om he di e en ways o unde s anding cen ali y. The indica o s in use co espond
in g ea measu e o hose p oposed by Bo ga i e al. (1998) o he calcula ion o social
capi al as a unc ion o he measu es o cen ali y, all o which a e s anda dized e sions.
In all, i e indica o s we e calcula ed:
a) nF eemanDeg ee: Deg ee cen ali y. A measu e o he di ec connec ions o an
ac o wi h he o he s.
b) nCloseness: Closeness cen ali y. A measu e o cen ali y ha akes he
indi ec ela ions in o accoun and ha is calcula ed om he sho es dis ances
o access he di e en ac o s.
c) nBe weenness: Be weenness cen ali y. An indica o o he be weenness
capaci y o an ac o in he ne wo k, calcula ed by aking in o accoun he
dependence o o he ac o s on he ocal ac o , in o de o each hei con ac s
along he sho es ou e.
24
d) nEigen ec o : Eigen ec o cen ali y. This indica o calcula es cen ali y by
aking he exis ence o di e en ac o s in o accoun and e e s i o he
p incipal componen .
e) nFlowBe : Flow cen ali y. Measu es he posi ion o be weenness by
conside ing all he ou es and gi ing g ea e weigh o he sho es .
The i e a iables we e calcula ed om he ma ix made up o all he alliances
(codesha es and ca go) be ween he 351 i ms unde analysis ha emained in business
up un il 2007. We used he Ucine p og amme o hei calcula ion (Bo ga i, E e e , &
F eeman, 2002).
Po olio. We conside ed a se ies o indica o s e e ing o he egocen ic ne wo ks o he
ai line companies unde s udy, when c ea ing he a iable ha ga e us in o ma ion on he
alliance po olios o he ai lines. The egocen ic ne wo k is made up o he di ec con ac s
o each ac o . In o he wo ds, he egocen ic ne wo k o a ocal ai line is made up o he
ela ions be ween all he companies ha a e allied wi h ha ocal ai line. The ollowing
indica o s we e used:
a) Size: Size o he egocen ic ne wo k o each ac o . In o he wo ds, he numbe
o di ec pa ne s o he ac o , also known as i s neighbou hood.
b) Densi y: Densi y o he egocen ic ne wo k. Numbe o ac ual ies be ween he
pa ne s o he ocal ac o di ided by he numbe o possible ies.
c) 2S epReach: Numbe o ac o s a a dis ance o wo posi ions om he ocal
ac o .
d) nEgoBe ween: Measu e o he cen aliza ion o be weenness in he egone .
e) nWeakComp: Numbe o componen s (unconnec ed pa s o a ne wo k) o he
egocen ic ne wo k.
25
) E ec i eSize: Measu e o Bu ’s s uc u al holes (1992) ha a e calcula ed by
aking he numbe o pa ne s in o accoun minus he a e age deg ee o he
o he ac o s wi hin he egone .
g) E iciency: Ano he indica o o Bu ’s s uc u al holes ha is calcula ed by
di iding he E ec i eSize by he numbe o o he s in he egocen ic ne wo k.
As happened wi h he indica o s o he a iable ‘S uc u e’, he abo e we e
calcula ed om he ma ix o med by all he alliances (codesha es and ca go) using he
Ucine p og amme.
QRela ion. We made use o wo indica o s o he in ensi y and du a ion o he ies ha
he ai lines main ain wi h hei pa ne s, in o de o measu e hei quali y. We employed
da a on di e en ypes o ies in he calcula ions p o ided by he ATI da abase, aking, o
each ai line, he da a on he yea s ha had elapsed since he alliance was se up un il 2007.
The choice o 2007 as he inal yea was due o he ac ha ou s udy conside ed social
capi al as an an eceden o pe o mance, he da a on which we had ex ac ed om 2008
up un il 2010.
a) In ensi y. We cen ed on se en ypes o alliances, when analyzing he in ensi y
o he ies ha an ai line main ains wi h i s pa ne s, all o which we e
conside ed in ou s udy: global alliances, ma ke ing, FFP, codesha e,
anchise, eede and ca go alliances. These ypes o alliances we e di ided
in o h ee g oups, gi en ha we hough ha some o hem implied di e en
deg ees o in ensi y in he ies han o he s. Thus, we conside ed ha one ype
o ie o a comme cial ype (ma ke ing and FFP) was o lowe in ensi y and
ano he o g ea e in ensi y, which a e ope a ional ype (codesha e, ca go,
anchise and eede ), and inally, he global alliances we e gi en sepa a e
32
STRUCTURE
PORTFOLIO
QRELATION
RESOURCES
FINANCIAL
PERFORMANCE
OPERATIONAL
PERFORMANCE
NFLOWBET 0.9499
0.7794
0.6214
0.3269
-0.3037
0.5535
NBETWEENNESS
0.9375
0.7252
0.5689
0.2812
-0.3241
0.5566
NEIGENVEC 0.9037
0.6835
0.6538
0.4413
-0.205
0.4848
NWEAKCOMP 0.7673
0.9138
0.6464
0.5014
-0.2394
0.4727
2STEPREACH 0.8642
0.8888
0.8002
0.6552
-0.2513
0.5457
NEGOBETWEEN
0.4268
0.8601
0.5749
0.5615
-0.0968
0.2863
INTENSITY 0.644
0.6879
0.8832
0.584
-0.1853
0.4036
DURATION 0.5361
0.6675
0.8799
0.5765
-0.1295
0.4407
MSPUPPLIER 0.4312
0.6748
0.6718
0.9515
-0.1264
0.2981
MFLEET 0.3284
0.5765
0.6171
0.8753
-0.0744
0.256
MLEADER 0.3384
0.5746
0.5535
0.8569
-0.1237
0.1801
MRRHH 0.3284
0.4601
0.4427
0.7023
-0.061
0.2218
MDESTIN 0.0892
0.2952
0.3151
0.670
-0.0684
0.0558
MRUSNET -0.1785
-0.1642
-0.1416
-0.1204
0.9263
-0.2595
MMARGENNET -0.388
-0.2699
-0.153
-0.0786
0.7604
-0.2118
MRESOPER -0.1347
-0.0858
-0.1452
-0.0504
0.6411
-0.219
MINGTOT 0.6057
0.5043
0.4891
0.2609
-0.3003
0.975
MINGPASKM 0.5174
0.4355
0.4393
0.2195
-0.3662
0.9245
MPASAJ 0.4004
0.3213
0.3595
0.1879
-0.3102
0.8547
MTONNEKM 0.4148
0.4313
0.3567
0.2326
-0.0408
0.7068
Table 3: C oss-loadings o he measu emen s.
Ha ing demons a ed he eliabili y and he alidi y o he measu emen model, in
he second s age, i is necessa y o e alua e he s uc u al model i sel . I is now a ques ion
o showing he ela ions be ween he di e en a iables in ol ed in he model and he
deg ee o signi icance o hose ela ions. G aph 2 shows he explained a iance o he
dependen a iables o he model (R2) wi hin he ci cle ha ep esen s i and he
s anda dized eg ession pa h coe icien s (b weigh s) o each o he ela ions in he
model. Following Chin (1998), he non-pa ame ic Boo s ap echnique was used wi h
1000 sub-samples and he s uden was calcula ed o de e mine he signi icance le el o
he (b) pa h coe icien s.

33
*** p>0.001; ** p>0.01; * p>0.05
G aph 2: Resul s o he s uc u al model
G aph 2 shows us ha he explana o y powe o he a iables in use (R2) is high,
0.543, in he analysis o he di e en aspec s o he in e o ganiza ional ela ions and hei
in luence on access o ne wo k esou ces, unde s ood as esou ces held by he pa ne s.
S udying he coe icien s o each a iable, i may be seen ha he ela ions a e
signi ica i e (wi h g ea e cla i y in he case o he s uc u e o he comple e ne wo k, o
he s uc u e o he alliance po olio, and o he quali y o ela ions). The posi i e
ela ion, wi h a high coe icien (0.613), is p ominen be ween he s uc u e o he alliance
po olio o a company and i s access o esou ces. Howe e , he ela ions a e posi i e
be ween he s uc u e o he alliance po olio and he quali y o he ela ions in he
alliances and he endowmen o ne wo k esou ces, and hey a e nega i e be ween he
posi ions o he i m in he ne wo k and he esou ce endowmen o he pa ne s.
34
Di e ences wi h ega d o he in e se sense o he ela ions be ween he s uc u e o he
comple e ne wo k and he s uc u e o he alliance po olio o an ac o , lead us o sugges
ha a en ion should be ocused on he se o ela ions ha a ise be ween he i ms in he
po olio o he ocal i m (be ween i s pa ne s), mo e so han on he gene al posi ion o
ha i m in he ne wo k o alliances in i s sec o , in o de o unde s and i s mo e
a ou able access o esou ces and i s g ea e social capi al.
Mo eo e , he in luence o ne wo k esou ces on business pe o mance also a ied
in he wo g oups o esul s: he ela ion was posi i e and signi ica i e when he in luence
o he endowmen o ne wo k esou ces on ope a ional pe o mance was analyzed (using
income, ope a ional indica o s and passenge olume). Wi h espec o hei in luence on
inancial pe o mance, he esul s o he model do no sugges any immedia e conclusions.
In gene al, he inancial esul s a e in luenced by a e y wide se o a iables, many o
which o a empo a y cha ac e , such ha access o pa ne esou ces is pe haps no a
a iable ha in luences i mo e di ec ly and mo e in he sho e m. In all cases, he
explained a iance o bo h a iables is e y small, he R2 o he in luence on he ac i i y
o he ai line being only 0.069. Hence, he e a e o he ac o s ha can explain he
beha iou o his a iable be e han he endowmen o business ne wo k esou ces.
5. Conclusions, Limi a ions and Fu u e Lines o Resea ch
The pu pose o his in es iga ion has been o unde s and he ole ha ne wo k
esou ces play as pa o he i m’s social capi al and how hese esou ces a ec i m
pe o mance. The i s in e es ing esul is he di e en ia ion o ou componen s o
dimensions in he social capi al o he i ms a ising om he composi ion, o e ime, o
hei alliance po olios. The widely used s uc u al embeddedness dimension was
35
di ided, on he one hand, in o a dimension linked o he posi ion o each i m in he global
s uc u e o alliances wi hin he sec o and, on he o he , in o he s uc u al pa e ns o he
alliance po olio o each company, unde s ood as he cha ac e is ics o i s egocen ic
ne wo k. Bu abo e all, he esou ce dimension, a e lec ion o ne wo k esou ces (Gula i,
2007; La ie, 2006), has shown i sel o be a basic e e ence in he s udy o social capi al,
o he ex en ha i cen es on he app op ia ion o esou ces p esen in a ne wo k, mo e
han on i s c ea ion o on he endowmen o he esou ces o each i m.
The analysis o he ai line sec o a an in e na ional le el con i ms ha he
endowmen o company ne wo k esou ces, unde s ood as he esou ces held by he
pa ne s wi h which a i m has di ec ela ions, is linked o o he dimensions o social
capi al a ising om he se o alliances o a pa icula i m.
In pa icula , he s uc u e o he alliance po olio posi i ely a ec s he
endowmen o di e en ypes o esou ces (physical, human, echnological, ma ke ing,
and epu a ion) ha may be ob ained om pa ne s. Likewise, he cha ac e is ics o he
dyad ies in he alliances, measu ed in e ms o he du a ion o he alliances and he
in ensi y o he ela ions in he di e en o ms o alliances, also a ec he endowmen o
he ne wo k esou ces o he ai lines.
On he con a y, he posi ion o an ai line in he comple e ne wo k o he sec o a
an in e na ional le el is nega i ely ela ed o access o ne wo k esou ces. This nega i e
ela ion appea s o cas doub on he idea o ne wo k s uc u e as an an eceden o access
o esou ces and hei mobiliza ion (Casanue a & Gallego, 2010; Lin, 1999).
Howe e , i does ha e a posi i e e ec on he s uc u e o he egocen ic ne wo k.
As poin ed ou ea lie , he i m’s posi ion in he global s uc u e o he ne wo k does no
necessa ily ha e o be linked o he s uc u al pa e ns o i s egocen ic ne wo k. Those
i ms ha occupy he mos cen al posi ions in he global ne wo k, bo h in he sense o
36
access o o he ne wo k posi ions and in he sense o se ing as a pa h o di e en
connec ions be ween i s membe s, ha e a smalle endowmen o ne wo k esou ces in
ela i e e ms; a ac ha may be explained in a ious ways.
The i s is ha hese mo e cen al i ms a e usually linked o a b oade numbe o
pa ne s; in o he wo ds, hey ha e la ge neighbou hoods, in which he e a e i ms wi h
a g ea e endowmen o esou ces and o he s wi h smalle endowmen s and, as ela i e
measu emen indica o s we e used, he a e age alue is educed on accoun o he la e
i ms.
The second explana ion could be ha he esou ce endowmen o he mo e cen al
i ms is al eady su icien and he choice o pa ne s in hei alliance po olios is no
condi ioned by access o hose esou ces, bu by o he pa ame e s such as he quali y and
he complemen a i y o he ela ions.
Finally, indica o s we e elimina ed om he s uc u al equa ion models ( o
gua an ee alidi y, and he eliabili y o he scales o measu emen in use) ha migh a y
he composi ion o a a iable and i s ela ions wi h o he s.
I ai lines y o mobilize he s a egic esou ces o hei pa ne s (des ina ions ha
comple e hei ne wo k, echnological suppo and main enance, epu a ion, e c.) hey
should manage he composi ion and s uc u e o hei egone in an accep able way
(Alliance po olio), and conce n hemsel es less wi h hei posi ion in he global sec o .
Mo eo e , he da a ob ained om he alliances in he ai line sec o also allow us
o con i m ha he esou ce endowmen o he ne wo k pa ially a ec s he pe o mance
o a i m. This inding is consis en wi h ea lie s udies which ha e shown ha
pe o mance is linked o access o he i m’s esou ces. Fo example, Ba ja gal (2003)
using a gene a o o posi ions, a i ed a he same conclusions. Howe e , he esul s only
37
showed his link in a signi ica i e o m in he case o he ac i i y indica o s o he i m
(i s olume o ope a ions), bu no o i s inancial esul s.
The majo i y o s udies on alliance managemen ha e cen ed on he ela ions ha
a ise be ween wo isola ed i ms (Chen & Ren, 2007; E ans, 2001; Ia ou & Skou ias,
2005; Lazza ini, 2007; Rajaseka & Fous , 2009; Shah & Swamina han, 2008;Webe ,
2005). These a e wo- o- wo ela ions. Gi en ha wha is o eal in e es in he c ea ion
o an alliance is wha he ag eemen b ings o i s membe s, a ious s udies ha e cen ed
on es ablishing whe he alliances be ween ai lines ha e an impac on some pe o mance
a iable (Chen & Ren, 2007; E ans, 2001; Ia ou & Skou ias, 2005; Lazza ini, 2007;
Rajaseka & Fous , 2009; Webe , 2005).
Ou s udy shows ha wha eally a ec s he esul s a e no he dual ela ions, bu
he possibili y o mobilizing he esou ces in an alliance ne wo k. These links in he
ne wo k o alliances allow access o he aluable esou ces o he pa ne s. As Wassme
and Dussauge (2012) ha e also poin ed ou , ha kind o mobiliza ion o esou ces is no
p oduced in he global ne wo k o alliances, bu in he egone o he i m. This wo k shows
clea e idence o ha idea.
The e o e, ins ead o cen ing, as ai lines do, on hei bidi ec ional ela ions wi h
hei allies o on he managemen o he global ne wo k, i would be mo e ad an ageous
o ai lines o cen e on he managemen o hei alliance po olio (De Man, Roijakke s,
& De G aauw, 2010), gi en ha his would allow hem o mobilize esou ces ha will
imp o e hei esul s.
In he ai line sec o , in which he alliances be ween i ms is in cons an g ow h,
each ai line will possess an alliance po olio ha comp ises o he ai lines wi h which i
has main ained business ela ions o e ime. The go e nance o his alliance po olio can
condi ion he esul s o he ai line, a leas wi h ega d o ope a ional aspec s, which will

38
ha e consequences o i s medium and long- e m pe o mance. This wo k has shown ha ,
a he han global posi ioning in he ne wo k o alliances in he sec o , i is ad isable o
a i m o ha e an accep able s uc u e in i s alliance po olio, in which i appea s ha
bo h di ec and indi ec con ac s a e e y impo an , in o de o access pa ne s wi h
aluable esou ces (human, ma e ial, ma ke ing, echnological and epu a ion). The
pe o mance o ai lines wi h pa ne s ha ha e mo e esou ces appea s o be be e , hence
he choice o pa ne s should be based on hei esou ce endowmen . The complexi y
in ol ed in he analysis o he esou ce endowmen o po en ial pa ne s and he
go e nance o he ne wo ks and sub-ne wo ks ha he ai lines a emp o se up, means i
is ad isable o se up and/o de elop a speci ic unc ion wi hin each ai line business.
Sa is ac o y exploi a ion by an ai line o i s alliance po olio should ake in o accoun i s
composi ion as well as i s managemen . Thus, i would be in e es ing i ai lines se up a
uni o c ea ed pos s ha specialize in he managemen o alliance po olios. This is in
ac al eady happening and is a eali y in some ai lines, such as KLM, whe e Henk de
G aauw di ec s a depa men , which is p incipally conce ned wi h he s a egic
managemen o alliances.
Finally, he limi a ions o his in es iga ion should be poin ed ou . Among o he s,
i is clea ha he se o i ms om he ai line anspo sec o is e y di e se in size, scale,
s a egic posi ion, ma ke ing s a egies, se ices o e ed, cos s uc u e, p icing policy,
e c. o which eason he agg ega e ea men o all he i ms can gi e ise o inco ec
conclusions, which would make i necessa y o conside s a egies ha would allow hese
e ec s o be moni o ed. Ano he impo an limi a ion is ha ime has no been aken in o
accoun in he in es iga ion. The e ec s a di e en momen s in ime o he a iables and
he e olu ion in he ela ions would imp o e wi h an analysis o he esul s in which ime
was aken in o accoun . Besides, no all o he ac o s ha e been conside ed ha migh
39
a ec pe o mance, no ha e la ge models ha include di e en e ec s om hose ha
a ise wi hin he di e en dimensions o social capi al. Nei he ha e o he possible links
been es ablished be ween he di e en dimensions o social capi al unde conside a ion.
We ha e no s udied he in luence o each conc e e indica o on he dependen a iables,
bu ins ead hei in luence on a ac o . Finally, he e a e pe inen indica o s, om he
heo e ical poin o iew, ha ha e been elimina ed o assu e he goodness o he
measu emen scales.
We we e awa e o hese limi a ions e en be o e he esul s we e ob ained, because
as we indica ed a he s a o his wo k, ou in e es did no eside in conduc ing an
exhaus i e s udy o he ela ions ha a ise be ween he a iables, bu o obse ing he
ela ional pa e ns ha a ise be ween hem.
Fu u e lines o esea ch a e he e o e linked o he abo emen ioned limi a ions.
One possible way o ex ending his wo k would be o conduc a de ailed analysis o he
e ec ha he model has on di e en segmen s o s a egic g oups in he ai line anspo
sec o , such as lag ca ie s, low cos sec o , ai eigh anspo , e c. In second place,
gi en ha da a is a ailable o e a ious yea s, he empo al e ec s could be s udied on
he endowmen o ne wo k esou ces as well as on he ela ions be ween social capi al
and he esul s o he i ms. In hi d place, he scope o he in es iga ion may be inc eased
by inco po a ing new a iables ha would help o explain he obse a ions, h ough he
use o o he s a is ical es s ha migh analyze he indica o s in g ea e dep h o h ough
he s udy o o he possible ela ions be ween he dimensions o social capi al. And, inally,
we wish o look mo e deeply a he di ec impac o he mos ele an indica o s, in o de
o cons uc he independen a iables om he indica o s o he dependen a iables, by
applying mo e app op ia e echniques such as linea eg ession.
40
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