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The Value Chain as the Basis of Business Model Design

Abstract

The article presents a new approach to the generation of business models based on value streams. The originality of the study lies in the assumption that in every business model the generator of added value is the value chain which, if original enough, will maximize potential while minimizing costs. This approach will provide the respective enterprise with a high level competitiveness in the long term. The tested group of enterprises consisted of 354 SMEs, one hundred eighty-seven of which were from the manufacturing and industry sector, with 167 from the services sector. The novelty of this approach also consists of the integrated approach to the business environment in which the value streams were analyzed. The results suggest that the analysis of value streams is suitable for the projection of business models. In addition, the methods of dimensional reduction and logit regression have been identified as appropriate analytical tools, with representative results found valid and utilizable in business practice. The authors of the article are aware that this is only the first step in addressing this issue, one which will play a critical role in the gradual process of the upcoming digital transformation of all business models, not only those of SMEs in the Czech Republic.

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The Value Chain as the Basis of Business Model Design

Author: Straková, Jarmila; Šimberová, Iveta; Pártlová, Petra; Váchal, Jan; Zich, Robert
Publisher: Faculty of Management and Economics of Tomas Bata University in Zlín
Year: 2021
DOI: 10.7441/joc.2021.02.08
Source: https://dspace.vut.cz/bitstreams/b619a906-e832-4cf8-9803-2ea01e53ad14/download
135
The Value Chain as he Basis o Business Model
Design
▪Ja mila S ako a, I e a Simbe o a, Pe a Pa lo a, Jan Vachal, Robe
Zich
Abs ac
The a icle p esen s a new app oach o he gene a ion o business models based on alue s eams.
The o iginali y o he s udy lies in he assump ion ha in e e y business model he gene a o o
added alue is he alue chain which, i o iginal enough, will maximize po en ial while minimizing
cos s. This app oach will p o ide he espec i e en e p ise wi h a high le el compe i i eness in
he long e m. The es ed g oup o en e p ises consis ed o 354 SMEs, one hund ed eigh y-
se en o which we e om he manu ac u ing and indus y sec o , wi h 167 om he se ices
sec o . The no el y o his app oach also consis s o he in eg a ed app oach o he business
en i onmen in which he alue s eams we e analyzed. The esul s sugges ha he analysis
o alue s eams is sui able o he p ojec ion o business models. In addi ion, he me hods o
dimensional educ ion and logi eg ession ha e been iden i ied as app op ia e analy ical ools,
wi h ep esen a i e esul s ound alid and u ilizable in business p ac ice. The au ho s o he
a icle a e awa e ha his is only he i s s ep in add essing his issue, one which will play a
c i ical ole in he g adual p ocess o he upcoming digi al ans o ma ion o all business models,
no only hose o SMEs in he Czech Republic.
Keywo ds: business model, alue chain, co po a e en i onmen , s a eg y, digi iza ion, compe i i eness
JEL Classi ica ion: L1, O14
Recei ed: Sep embe , 2020
1s Re ision: Feb ua y, 2021
Accep ed: Ma ch, 2021
1. INTRODUCTION
The e is no ag eemen among he academic communi y, and pa icula ly no in he co po a e
sphe e, conce ning he de ini ion and unde s anding o e ms such as co po a e s a egy,
business s a egy, and business model. The au ho s o his pape conside he beginnings o
he eme gence o he business s a egy o lie in he pe iod a e Wo ld Wa II, when James
Culli on (in his pape The Managemen o Ma ke ing Cos s, 1948) and la e Neil Bo den (The
Concep o he Ma ke ing Mix, 1964) came up wi h he idea o s ipula ing a p oduc s a egy
and p oduc po olio using a ma ke ing mix. Toge he wi h Ko le (wi h his book Ma ke ing
Managemen , 2010), who was p ima ily esponsible o popula izing his issue, hese esea che
laid he ounda ions o de ining he business s a egy o an en e p ise. A e his beginning,
S ako a, J., Simbe o a, I., Pa lo a, P., Vachal, J., & Zich, R. (2021). The Value Chain as he Basis o
Business Model Design. Jou nal o Compe i i eness, 13(2), 135–151. h ps://doi.o g/10.7441/joc.2021.02.08
joc2021-2- 3.indd 135 29.6.2021 14:27:45
Jou nal o Compe i i eness 136
a ious ypological s a egies came o be used in he li e a u e on s a egic managemen , wi h
Po e ’s ma ke -o ien ed app oaches becoming he mos widely ci ed. The publica ions o
Michael Po e (Po e , 2012; Po e , 2015) and o he au ho s (Rezapou e al., 2017; Yada
e al., 2017) ep esen ed a signi ican u ning poin in he app oach o he s a egies and hei
gene a ion. Po e de ines a s a egy as compe i i e in e ms o a co po a e s a egy.
Meskendahl (2010), Wi z e al. (2016) desc ibe a business s a egy ha add esses how he
en e p ises gain compe i i e ad an age, how hey decide o compe e in he ma ke , and wha
business model p o ides hem wi h a compe i i e ad an age. Yuan e al. (2020) emphasize
de eloping a business s a egy wi h a ocus on unde s anding and adap ing o he business and
ma ke en i onmen o maximize business pe o mance. Ryu e al. (2015) p opose o use one o
Po e ’s h ee gene ic compe i i e s a egies. Opinions on his issue con inue o di e , al hough
mos a e based on Po e ’s wo k. Po e (2015) has con ibu ed o he way and equency o
p ojec ion and implemen a ion o he business models, s a ing ha a good analysis is c ucial
o he c ea ion o a compe i i e s a egy. S ill, i is no easonable o c ea e one in ad ance, as
i may ake se e al yea s o ind an app op ia e app oach. He decla ed ha any business issue
should be unde s ood as a p oduc o how he en e p ise c ea es alue o a cus ome . The
esea ch p io i y o his opic consis s o heo e ical inaliza ion and p ac ical e i ica ion o a
business model ha uses he p inciple o gene a ion o p ocess added alue o he cus ome o
achie e a ma gin. This is based on a desc ip ion o business p ocesses, hei decomposi ion in
he co po a e en i onmen , and subsequen alue analysis o iden i y hei con ibu ions o he
o e all ma gin. A ecen aspec is he analysis o he co po a e en i onmen ’s in eg i y, which
espec s a sys em app oach o he en e p ise, i.e. he au ho s p opose an inno a i e me hod o
he de elopmen o a business s a egy o business model based on an analysis o alue s eams
in a company wi h ega d o he in eg al and unique sys em o he co po a e en i onmen . The
s uc u e o his a icle espec s he esea ch goal. A heo e ical desc ip ion o business models
and associa ed ma hema ical and s a is ical me hods (dimensional educ ion and logi eg ession)
is ollowed by he esul s o he esea ch. The esul s sec ion uses op imized logi models o
iden i y no only ac i i ies in he alue chain ha signi ican ly in luence he p o i abili y o small
and medium en e p ises, bu also he e ec s o in e nal esou ces as well as he meso and mac o
en i onmen , including he signi icance o hese componen s in hei in eg a ed o m. Finally,
he esea ch ques ions a e answe ed and discussed based on he esea ch ou pu s. The au ho s
also sugges di ec ions o u u e esea ch ac i i ies in his ield.
2. THEORETICAL BACKGROUND
Small and medium en e p ises ep esen an impo an pa o a na ional economic sys em.
The quali y o he business en i onmen is c i ical o hese i ms, as i can c ea e a o able
condi ions o hei de elopmen (Dobes e al., 2017). Kozubiko a & Ko asko a (2019) s a e
ha business isks s ongly a ec he quali y o he business en i onmen in which small and
medium en e p ises ope a e. These esea che s conclude ha he p ima y ma ke isk is he
mos impo an isk o all. Les a i e al. (2020) s a e ha o small en e p ises, i is essen ial o
se a goal and o sha e he sou ces and knowledge ha a e indispensable o he inno a i eness
joc2021-2- 3.indd 136 29.6.2021 14:27:45
137
o hei p ojec s and compe i i e ad an age. Belas e al. (2014) ha e de e mined ha small and
medium en e p ises a e p one o highe business isks because hey a e sensi i e o changes in
he business en i onmen . They explain ha SME p oduc i i y is a ec ed by obs acles, despi e
he ac ha hei con ibu ion o economic g ow h, employmen , and compe i i eness is high
wi hin he coun y in which hey ope a e. In he Czech business en i onmen , he e ms business
and co po a e s a egy and business model a e o en con used, and hey do in ac o e lap.
Ap e & Da is (2019) de ine a business model as a comp ehensi e desc ip ion o he p inciples o
he c ea ion, deli e y, and ep esen a ion o alues in an en e p ise. The impo ance o a business
model and i s connec ions wi h a business s a egy, inno a ion managemen , and economics is
also emphasized by Teece (2010). Massa e al. (2017) s a e ha a business model which c ea es
alue o he cus ome and income o he en e p ise mi o s he sou ces o he en e p ise ha
a e g ouped and a anged in a p ocess p oducing he alue. The ela ion be ween he co po a e
s a egy implemen ed and he business model is discussed by he au ho s Casadesus-Masanell
& Rica (2010). Ano he g oup o au ho s indica es ha business models can be unde s ood
as s uc u ed managemen ools ha a e conside ed decisi e o co po a e p o i abili y and
compe i i eness (Kha ub & Sha ma, 2017; Wi z e al., 2016). Po e de ines he alue chain
as a powe ul ool which makes i possible o ganize an en e p ise in o s a egically impo an
ac i i ies, esul ing in he possibili y o highe p ices and lowe cos s (Kha ub & Sha ma, 2017).
The concep o he alue chain has also been discussed by a numbe o o he au ho s, such as
Kalmyko a e al. (2018), Felle e al. (2006), Missime e al. (2017), and Kim & Chai, (2017).
Unde s anding whe he a business en i y has he po en ial o c ea e added alue and whe he i
can ake ad an age o his in he u u e is an essen ial s ep in diagnosing i s po en ial (McNeish
& Kelley, 2019). The esea ch desc ibed abo e ha e laid he ounda ion o he s udy o business
model design. Academic wo ks and examples om co po a e p ac ice ha e appea ed showing
he o ganiza ion o all ca ego ies o co po a e s a egies and models in o a hie a chical and
in e connec ed model. S udy esul s by Ma x (2015) p o ide s ong empi ical e idence ha he
P oduc S a egy (di e en ia ion e sus low cos s), he Bes Value S a egy, and he Blue Ocean
S a egy all ha e a signi ican in luence on co po a e managemen . Wal-Ma is an example o
an app op ia ely con igu ed business model, ensu ing as he mos impo an pa o he model
“e e yday low p ices” o a wide ange o p oduc s ha a e easily accessible and geog aphically
ad an ageous (Bha ik & Cespedes, 2016). The cu en p ocess o gene a ing a business s a egy
and business models has been deeply in luenced by he business and in o ma ion pa adigm which
eme ged a he beginning o he 21s cen u y. I mi o s changes in he collec ion, s o age, access,
and ansmission o in o ma ion (Meskendahl, 2010; Wi z e al., 2016; Ga au is, 2017), as well as
inc easingly in ensi e p ocesses o inno a ion and digi aliza ion in he co po a e en i onmen .
Demi e al. (2017) and Dagnino e al. (2017) discuss he inc eased pace o changes conce ning
he inno a ions dis up ing he es ablished p ocedu es in indus ial b anches; he esea che s
ha e no iced ha he inc eased speed and in ensi y o he p ocedu al changes may ha e a
p o ound impac on s a egy and business models. A la ge numbe o au ho s ha e discussed
he p og essi e digi aliza ion o business s a egies (Wi z e al., 2016; Bha adwaj e al., 2013)
and business models (Masanell & Rica d, 2010; Wi z e al., 2016). Signi ican changes ha e
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Jou nal o Compe i i eness 138
also occu ed in he global and Eu opean ma ke ing, such as he in e na ionaliza ion o ade,
he end o globaliza ion and he beginning o “glocaliza ion,” and geog aphical changes om
he iewpoin o global economic cen e s (Wisniewski & B zezicka, 2020). Digi iza ion as a
cu en inno a ion p ocess plays a c ucial ole in ans o ming he business models. I p o ides
oppo uni ies o adjus ing highe quali y and e iciency o he exis ing business p ocesses and
connec ing new p ocesses o deli e he maximum added alue (Sambi e al., 2017; Ma ins e
al., 2015). Summing up he cu en deg ee o scien i ic knowledge in business modeling, he e is
no consensus in bo h he de ini ion and he way o i s p ojec ion o implemen a ion in business
p ac ice. These wo a ibu es we e conside ed a he beginning o he scien i ic di ec ion o
he esea ch by he au ho s o he pape , i s goals, esea ch me hods, and he de e mina ion o
expec ed heo e ical and p ac ical ou pu .
3. RESEARCH OBJECTIVE, METHODOLOGY AND DATA
T esea ch aims o p epa e a me hod o business p ac ice o gene a ing a business model o
a business using a alue chain ancho ed in i s in eg a ed business en i onmen . Two esea ch
ques ions we e o mula ed, which will be decisi e o u he esea ch in he ield o business
s a egy gene a ion.
RQ1: Is i possible o use alue chain analysis, including componen s o he co po a e
en i onmen in hei in eg a ed o m, as a basis o gene a ing a business model?
RQ2: Is sec o di e en ia ion o en e p ises sui able and su icien o he de elopmen o a
business model?
The sample consis ed o a o al o 354 SMEs. The e we e 75 mic o-en e p ises (up o 25 employees,
21%), 167 small en e p ises (25-50 employees, 47%), and 112 medium-sized en e p ises (50
o 250 employees, 32%) om he Czech Republic. The manu ac u ing and indus y sec o
accoun ed o 187 o he small and medium-sized en e p ises (52%), and he se ices sec o
accoun ed o 167 (48%) o hem. P o i abili y was epo ed by 88% o he sample. The sample
was c ea ed om he co po a e da abase o he Depa men o Managemen a he Ins i u e o
Technology and Business. This da abase was es ablished in 2016 and con inues o be expanded.
Da a collec ion was conduc ed p ima ily h ough a con ac su ey (70%) and, o a smalle
deg ee, elec onic su eying (30%). In e ms o hei ep esen a i eness, he sou ce da a we e
consul ed wi h ep esen a i es o he business communi y and he scien i ic communi y o he
ele an ield, including he Czech S a is ical O ice. The esea ch s a ed in 2016 in a pe iod o
economic g ow h. The i s s age was comple ed in 2019; cu en ly, a ollow-up esea ch s age
has been unde way in condi ions o economic s agna ion and pandemic c isis. To es alue
chain ac i i ies and componen s o he co po a e en i onmen (in e nal co po a e esou ces,
he meso-en i onmen and he gene al mac o-en i onmen ), a dimensionali y educ ion
me hod is used a i s , which educes in o ma ion om mul idimensional da a o a smalle
numbe o a iables (Cook & Lee, 1999; Chia omon e, e al., 2002), and eg ession analyses (a
gene al linea model) (Pou ghasemi & Rahma i, 2018; S o el e al., 2017). The calcula ion o
dimensionali y educ ion is based on he in e se dis ibu ion F(x|y). The s a is ical so wa e
joc2021-2- 3.indd 138 29.6.2021 14:27:45
139
“R” was used o calcula ion. A calcula ion me hod o dimensionali y educ ion known as
sliced in e se eg ession (SIR) is used in he analysis. A e ha , a gene al linea model (GLM),
which makes i possible o exp ess he ela ion be ween he dependen a iable (in his case,
i had a binomial dis ibu ion) and a se o explana o y a iables ( eg esso s) by means o a
eg ession unc ion, which is a linea unc ion o unknown es ima ed pa ame e s, was used
o de e mine he op imal model o componen s o he co po a e en i onmen de ining he
signi icance o selec ed in e nal co po a e esou ces and meso-en i onmen al and mac o-
en i onmen al ac o s. The “S a is ica” so wa e was used o calcula ion.
The link unc ions used wi hin he logi model (Pou ghasemi & Rahma i, 2018):
Xβ = ln(μ/(1-μ)) (1)
The in eg a ed model akes accoun o a ious dependencies o he es ed componen s o he
co po a e en i onmen .
ER ~ ICR + MZE + MAE + company ocus;
glm( o mula = ER ~ ICR + MZE + MAE + company ocus) (2)
Explana o y no es: ER – economic esul , ICR – in e nal esou ces (mic oen i onmen ),
MZE – mesoen i onmen , MAE – mac oen i onmen , VC – alue chain. (Sou ce: au ho s)
4. RESULTS AND DISCUSSION
The esul s p esen ed in he pape a e based on he assump ion ha he sample en e p ises
ha e a co po a e s a egy, in many cases iden ical o he business s a egy. The ou pu s uc u e
espec s he ac ha he en e p ise ope a es, deli e s p oduc s in he cus ome segmen and
achie es a ma gin. The business model is embedded in he en e p ise a chi ec u e (c ea ed
mainly by he business en i onmen ). In he i s pa o he esea ch, he alue chain wi hin
he in eg a ed business en i onmen is analyzed. In he ollowing pa , he essen ial componen
o he business en i onmen is analyzed using he newly designed in eg a ed model.
Value chain – base o he business models
D ( o mula=ER~INL+PRO+OUL+MARK+ROS+PUR+STD+HRM+EI,da a=SS,PIS,me hod=
"si ") (3)
Value chain a iables: INL – inpu logis ics, PRO – p oduc ion, OUL – ou pu logis ics, MARK
– ma ke ing and sales, ROS – epai and o he se ices, PUR – pu chase/ma e ial managemen ,
STD – scien i ic and echnical de elopmen , HRM – human esou ce managemen ,
EI – en e p ise in as uc u e, PIS – p oduc ion and indus y sec o , SS – se ice sec o ,
ER – economic esul . (Sou ce: au ho s)
Table 1 shows sec o di e en ia ion in e ms o he alue chain ac i i ies es ed wi h ega d
o hei con ibu ion o he c ea ion o alue added in he en e p ise, in gene al o he alue-
c ea ing business p ocesses.
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Jou nal o Compe i i eness 140
Tab. 1 – Dimensional educ ion o business alue and i s impac on p o i abili y in e ms o
sec o di e en ia ion. Sou ce: own esea ch
Value chain ac i i ies Di 1 Di 1
Manu ac u ing and Indus y Se ices
Inpu logis ics -0.33510 -0.01796
P o ision o se ices / p oduc ion 0.04738 -0.21329
Ou pu logis ics 0.58855 -0.14014
Ma ke ing and sales 0.42865 0.20600
Se ice and o he ancilla y se ices 0.21481 0.22468
Pu chase 0.06062 0.34013
Scien i ic and echnological de elopmen 0.18304 0.83710
Human Resou ce Managemen -0.44156 0.07177
En e p ise in as uc u e -0.27755 -0.14160
In he manu ac u ing and indus y, ou pu logis ics, ma ke ing and sales a e he mos
impo an ac i i ies ha ing a posi i e impac on he p o i abili y o he en e p ises. Human
esou ces managemen and inpu logis ics ha e a nega i e impac , possibly explained by hei
unde es ima ion by he manage s and he poo le el o such ac i i ies. Inc eased a en ion will,
o his eason, ha e o be paid o such ac i i ies in he u u e, wi h inpu logis ics enhanced
by he inc easingly in ensi e p ocess o digi aliza ion and au oma ion, and human esou ces
cu en ly becoming some hing o a limi o he sus ainabili y and u he de elopmen o he
en e p ises since hei esou ces a e cu en ly exhaus ed and will con inue o be limi ed in he
u u e. Di e en speci ics a e e lec ed in he se ices sec o han in he manu ac u ing and
indus y sec o , wi h scien i ic and echnical de elopmen and pu chases labeled as he decisi e
alue-c ea ing ac i i ies. I migh be he essen ial equi emen o he en e p ises in his sec o
o he accele a ed ans e o new esea ch knowledge in o business p ac ice. A he same ime,
pu chases a e a a o ed p oduc ion ac i i y in which he cu en si ua ion mus be s abilized,
imp o ed and a ionalized wi h he applica ion o in o ma ion echnology and digi aliza ion.
Tab. 2 – Signi icance o he alue chain by he size o he sample. Sou ce: own esea ch
Es ima e S d. E o Z alue PR(>|z|)
VC – mic o-en e p ises 0.1623 1.5639 -0.104 0.917369
VC – small en e p ises 4.2620 1.4183 3.005 0.002655 **
VC – medium-sized en e p ises 1.4587 0.8395 -1.738 0.08229 .
VC – medium-sized and la ge en e p ises 2.1818 0.5198 -4.197 2.70e-05
***
As can be seen in Table 1 and he ele an commen a y, sec o al di e en ia ion in he sample was
no p o ed. Though, he opposi e is ue o he ca ego iza ion by size. The ca ego y o medium-
sized en e p ises shows a s a is ically lowe dependence and acco ding o he subsequen analysis,
a numbe o hese en e p ises a e assembly halls wi h an owne ship s uc u e ou side he Czech
Republic. Such en e p ises do no need o gene a e business models.
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141
The in e nal en i onmen
D ( o mula=ER ~ ML+EL+OSC+EST+TE+MTP+PPS+FRC+WL+MRL+BBN+LRD+SEE+
TW+ICS+IRS+CC+SE,da a=SS,PIS,me hod="si ") (4)
In e nal esou ce a iables: ML – managemen le el; EL – employees´ le el; OSC – o ganiza ion
s uc u e o he en e p ise; EST – en e p ise s a egy; TE – echnical equipmen ; MTP –
manu ac u ing echnology, p ocedu es; PPS – po olio o p oduc s/se ices; FRC – inancial
esou ces o he en e p ise; WL – wage le el; MRL – ma ke ing le el; BBN – b and and business
name; LRD – le el o esea ch and de elopmen ; SEE – social en i onmen o he en e p ise;
TW – aining o wo ke s; ICS – in o ma ion and communica ion sys ems; IRS – in e nal
egula ions, s anda ds, CC – co po a e cul u e; SE – secu i y; PIS – p oduc ion and indus y
sec o ; SS – se ice sec o ; ER – economic esul . (Sou ce: au ho s)
Tab. 3 – Dimensionali y educ ion o in e nal co po a e esou ces conce ning hei in luence
on alue-c ea ing p ocesses – sec o di e en ia ion. Sou ce: own esea ch
In e nal co po a e esou ces Di 1 Di 1
Manu ac u ing and Indus y Se ices
S anda d o managemen -0.03730 0.07425
S anda d o employees -0.06941 -0.14338
O ganiza ional s uc u e o he en e p ise -0.23548 0.32668
S a egy o he en e p ise 0.01945 -0.03679
Technical equipmen 0.34231 -0.12071
Manu ac u ing echnology and p ocesses -0.17705 0.29639
Po olio o p oduc s/se ices -0.20913 0.15683
Financial esou ces o he en e p ise 0.51449 0.54287
Le el o wages 0.10783 0.23133
S anda d o ma ke ing -0.06162 -0.04535
B and and name -0.19580 -0.14826
S anda d o esea ch and de elopmen 0.04782 -0.16157
Social en i onmen o he en e p ise 0.12679 -0.29993
Educa ion o wo ke s 0.38789 -0.08388
In o ma ion and communica ion sys ems -0.06305 -0.21377
In e nal egula ions and s anda ds -0.43243 -0.32077
Co po a e cul u e 0.21721 -0.21407
Heal h and sa e y -0.14236 -0.22153
In he p oduc ion and indus y sec o (Table 3), he dominan posi i e componen s a e he
inancial esou ces, s a aining, and echnical equipmen . The in e nal egula ions and
s anda ds a e ad e se. In gene al, he adminis a i e and legisla i e bu den on he manage s is
desc ibed as unsus ainable and es ic ing he de elopmen o he en e p ises in he long e m.
Simila ly, he se ices sec o (Table 3) shows he inancial esou ces as he mos impo an pa ,
joc2021-2- 3.indd 141 29.6.2021 14:27:45
Jou nal o Compe i i eness 142
ollowed by he o ganiza ional s uc u e, possibly due o he na u e o se ices. In bo h sec o s,
he e is a nega i e e ec o he in e nal egula ions and s anda ds ela ed o he adminis a i e
bu den on he en e p ises.
Tab. 4 – Logi eg ession o in e nal co po a e esou ces – manu ac u ing and indus y
(exce p ). Sou ce: own esea ch
(In e cep ) Es ima e S d. E o Z alue PR(>|z|)
-4.89576 1.74341 -2.808 0.00498**
S anda d o managemen -0.05541 0.56050 -0.099 0.92124
S anda d o employees 0.88188 0.62160 1.419 0.15598
O ganiza ional s uc u e o he en e p ise 0.54639 0.62224 0.878 0.37989
S a egy o he en e p ise 0.66282 0.60651 1.093 0.27446
Technical equipmen -0.46169 0.52686 -0.876 0.38086
Manu ac u ing echnology and p ocesses -0.07035 0.53690 -0.131 0.89575
Po olio o p oduc s/se ices 1.16428 0.55119 2.112 0.03466*
Financial esou ces o he en e p ise 0.80622 0.50095 1.609 0.10754
Le el o wages 0.20192 0.56787 0.356 0.72216
S anda d o ma ke ing 0.39847 0.48156 0.827 0.40798
B and and name -0.94107 0.46705 -2.015 0.04391*
Signi . codes: 0 ʻ***ʼ 0.001 ʻ**ʼ 0.01 ʻ*ʼ 0.05 ʻ.ʼ 0.1 ʻ ʼ 1
Tab. 5 – Logi eg ession o in e nal co po a e esou ces –se ices (exce p ). Sou ce: own
esea ch
(In e cep ) Es ima e S d. E o Z alue PR(>|z|)
0.7484 1.5007 0.499 0.6180
S anda d o managemen 0.5736 0.6528 0.879 0.3795
S anda d o employees -0.4685 0.6051 -0.774 0.4388
O ganiza ional s uc u e o he en e p ise 0.8378 0.5424 1.545 0.1224
S a egy o he en e p ise -0.1404 0.4767 -0.295 0.7683
Technical equipmen -0.3347 0.5314 -0.630 0.5288
Manu ac u ing echnology and p ocesses 0.8738 0.5552 1.574 0.1155
Po olio o p oduc s/se ices 0.3034 0.4971 0.610 0.5416
Financial esou ces o he en e p ise 1.2937 0.5357 2.415 0.0157*
Signi . codes: 0 ʻ***ʼ 0.001 ʻ**ʼ 0.01 ʻ*ʼ 0.05 ʻ.ʼ 0.1 ʻ ʼ 1
Ou pu s om logi eg ession in he manu ac u ing and indus y sec o s (Table 4) do no
co espond o he esul s o dimensional educ ion (Table 3). The mos impo an in e nal sou ces
in his sec o a e he b and, name, and po olio o he en e p ise. In he se ice sec o (Table
5), he op imal model o in e nal sou ces shows a ma ch wi h he esul s o he dimensional
educ ion (Table 3).
joc2021-2- 3.indd 142 29.6.2021 14:27:45
143
The meso-en i onmen o he en e p ise – he amewo k o co po a e compe i i eness
D ( o mula=ER ~ COM+SUP+CUS+DISTR+BP+FI+UNI+RI+LG+PP+GOV+MED+EA,da
a=SS,PIS,me hod="si ") (5)
Va iables o he en i onmen : COM – compe i o s, SUP – supplie s, CUS – cus ome s,
DISTR – dis ibu o s, BP – business pa ne s, FI – inancial ins i u ions, UNI – uni e si ies,
RI – esea ch ins i u ions, LG – local go e nmen and sel -go e nmen , PP – poli ical pa ies,
GOV – go e nmen , MED – media, EA – ecology associa ions, PIS – p oduc ion and indus y
sec o , SS – se ice sec o , ER – economic esul .
Tab. 6 – Dimensionali y educ ion o he meso-en i onmen om he iewpoin o i s
in luence on co po a e alue-c ea ing p ocesses – sec o di e en ia ion. Sou ce: own esea ch
Meso-en i onmen al ac o s Di 1 Di 1
Manu ac u ing and Indus y Se ices
Compe i o s -0.10851 -0.26964
Supplie s 0.34066 0.09443
Cus ome s -0.20044 -0.20991
Dis ibu o s -0.11333 0.29382
Business pa ne s 0.07849 0.07443
Financial ins i u ions -0.13915 -0.04417
Uni e si ies -0.30523 -0.68947
Resea ch ins i u es, he Czech Academy o
Sciences
0.67923 0.21392
Local go e nmen -0.39857 0.17977
Poli ical pa ies -0.05315 -0.30237
The go e nmen 0.20203 -0.28980
The media 0.13431 0.04217
En i onmen al o ganiza ions 0.13625 -0.22328
In he p oduc ion and indus y sec o (Table 6), he esea ch base ( esea ch ins i u es and he
Academy o Sciences o he Czech Republic) is p o ed o be he mos c i ical componen o
he en i onmen . Howe e , he en e p ises o en c i icize he lack o coope a ion o esea ch
ins i u ions and he business p ac ice. The supplie s a e also an impo an pa , playing one o
he decisi e oles in achie ing p o i abili y. Highe educa ion and local go e nmen and sel -
go e nmen a e assessed as ha m ul componen s, bo h o which do no ul ill hei mission.
They do no con ibu e o he de elopmen o he business sec o . The se ices sec o (Table
6) shows no posi i ely e alua ed componen in e ms o co po a e p o i abili y. In bo h sec o s,
classic compe i i e o ces such as he cus ome s, dis ibu o s, business pa ne s, e c., a e
unde es ima ed and e en nega i ely e alua ed by he manage s. I migh be due o a pe iod o
s ong economic g ow h a he ime o he esea ch and he o e all co po a e p o i abili y. The
emaining componen s o he en i onmen , such as he media and en i onmen al associa ions,
a e seen as pa o he compe i i e amewo k bu no as c ucial o he compe i i e ing i sel .
joc2021-2- 3.indd 143 29.6.2021 14:27:45
Jou nal o Compe i i eness 150
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Con ac in o ma ion
doc. Ing. Ja mila S ako a Ph.D.
Ins i u e o Technology and Business in České
Budějo ice
Depa men o Managemen
Czech Republic
E-mail: s ako a@mail. s ecb.cz
ORCID: 0000-0002-3048-3467
doc. PhD . I e a Simbe o a, Ph.D.
B no Uni e si y o Technology
Facul y o Business and Managemen
Czech Republic
E-mail: simbe o a@ bm. u b .cz
ORCID: 0000-0002-9236-4439
Ing. Pe a Pa lo a, Ph.D.
Ins i u e o Technology and Business in České
Budějo ice
Depa men o Managemen
Czech Republic
E-mail: pa lo a@mail. s ecb.cz
ORCID: 0000-0003-2404-6073
p o . Ing. Jan Vachal, CSc.
Ins i u e o Technology and Business in České
Budějo ice
Depa men o Managemen
Czech Republic
E-mail: achal@mail. s ecb.cz
ORCID: 0000-0003-0627-1517
doc. Ing. Robe Zich, Ph.D.
B no Uni e si y o Technology
Facul y o Business and Managemen
Czech Republic
E-mail: zich@ bm. u b .cz
ORCID: 0000-0001-8335-2834
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