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Service interaction and dignity in cleaning work: How important is the organizational context?

Abstract

Purpose The purpose of this paper is to explore the extent to which the nature of a particular work activity cleaning changes across organizational contexts, considering specific industry characteristics and working conditions in urban settings in Portugal. Design/methodology/approach The paper draws on the qualitative analysis of data collected between 2010 and 2013 using open-ended interviews with employees and direct observation in two shopping malls. Findings The empirical evidence illuminates how the contexts under study shape the behavior of actors and their power relations. By placing the perspective of employees at the core of the analysis, the paper demonstrates that workplaces provide a major site of conflict and negotiation regarding dignity in cleaning work, but this dispute takes on different contours and sources of tension across organizational contexts. Originality/value The seminal comparative analysis of commercial cleaning and housecleaning undertaken in this paper sheds light on the varying distribution of roles and authority at work. Differently than in earlier studies, the actual modes of service interaction in this industry are documented in a detailed and critical manner.

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Service interaction and dignity in cleaning work: How important is the organizational context?

Author: Sofia Alexandra Cruz,Manuel Abrantes
Year: 2014
DOI: 10.1108/ER-06-2013-0064
Source: https://repositorio-aberto.up.pt/bitstream/10216/82955/2/114128.pdf
Employee Rela ions
Se ice in e ac ion and digni y in cleaning wo k: how impo an is he o ganiza ional
con ex ?
So ia Alexand a C uz Manuel Ab an es
A icle in o ma ion:
To ci e his documen :
So ia Alexand a C uz Manuel Ab an es , (2014),"Se ice in e ac ion and digni y in cleaning wo k: how
impo an is he o ganiza ional con ex ?", Employee Rela ions, Vol. 36 Iss 3 pp. 294 - 311
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Simon M. Smi h, Pe e S okes, John F. Wilson, (2014),"Explo ing he impac o In es o s in People: A ocus
on aining and de elopmen , job sa is ac ion and awa eness o he S anda d", Employee Rela ions, Vol. 36
Iss 3 pp. 266-279 h p://dx.doi.o g/10.1108/ER-09-2012-0064
An hony McDonnell, Julia Connell, Zeenobiyah Hanni , John Bu gess, (2014),"Ha ing “a say”: o ms o
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Se ice in e ac ion and digni y
in cleaning wo k: how impo an
is he o ganiza ional con ex ?
So ia Alexand a C uz
Facul y o Economics & Ins i u e o Sociology, Uni e si y o Po o,
Po o, Po ugal, and
Manuel Ab an es
SOCIUS – Resea ch Cen e in Economic and O ganiza ional Sociology,
Uni e si y o Lisbon, Lisbon, Po ugal
Abs ac
Pu pose – The pu pose o his pape is o explo e he ex en o which he na u e o a pa icula wo k
ac i i y – cleaning – changes ac oss o ganiza ional con ex s, conside ing speci ic indus y
cha ac e is ics and wo king condi ions in u ban se ings in Po ugal.
Design/me hodology/app oach – The pape d aws on he quali a i e analysis o da a collec ed
be ween 2010 and 2013 using open-ended in e iews wi h employees and di ec obse a ion in wo
shopping malls.
Findings – The empi ical e idence illumina es how he con ex s unde s udy shape he beha io o
ac o s and hei powe ela ions. By placing he pe spec i e o employees a he co e o he analysis,
he pape demons a es ha wo kplaces p o ide a majo si e o con lic and nego ia ion ega ding
digni y in cleaning wo k, bu his dispu e akes on di e en con ou s and sou ces o ension ac oss
o ganiza ional con ex s.
O iginali y/ alue – The seminal compa a i e analysis o comme cial cleaning and housecleaning
unde aken in his pape sheds ligh on he a ying dis ibu ion o oles and au ho i y a wo k.
Di e en ly han in ea lie s udies, he ac ual modes o se ice in e ac ion in his indus y a e
documen ed in a de ailed and c i ical manne .
Keywo ds Wo kplace, Gende , E hnici y, Ne wo ks, Digni y, Cleaning, Comme cial cleaning,
Housecleaning, Se ice in e ac ion, Domes ic wo k
Pape ype Resea ch pape
In oduc ion
Conside able a en ion has been ecen ly paid o he cleaning indus y. Mo e o en
han no , esea che s ocus on ei he comme cial cleaning o housecleaning se ice
se ings, cons uing hem as dis inc subjec s o enqui y. Such compa men aliza ion is
The cu en issue and ull ex a chi e o his jou nal is a ailable a
www.eme aldinsigh .com/0142-5455.h m
Recei ed 12 June 2013
Re ised 16 Oc obe 2013
12 Decembe 2013
Accep ed 13 Decembe 2013
Employee Rela ions
Vol. 36 No. 3, 2014
pp. 294-311
Eme ald G oup Publishing Limi ed
0142-5455
DOI 10.1108/ER-06-2013-0064
This pape d aws on esul s om wo esea ch p ojec s in he ield o sociology: “P o essional
g oups in se ices: social ca ego iza ion, labo ma ke s, ac i i ies and ca ee pa hs” (2009-2012),
conduc ed by P o esso D So ia Alexand a C uz a he Uni e si y o Po o; and “Domes ic
se ices and mig an wo ke s: he nego ia ion o he employmen ela ionship” (2010-14),
conduc ed by PhD Manuel Ab an es wi hin he Doc o al P og am in Economic and
O ganiza ional Sociology a he Uni e si y o Lisbon. The au ho s hank all o he indi iduals
and o ganiza ions who collabo a ed wi h us du ing ieldwo k, as well as he ellow esea che s
who p o ided impo an wo ds o ad ice and c i ique. A i s d a o his pape was p esen ed a
he semina “Wo k and Wo ke s: Reali ies, Iden i ies and P ocesses” a he New Uni e si y o
Lisbon, Ma ch 2-3, 2013. The wo esea ch p ojec s a e suppo ed by he FCT – Founda ion o
Science and Technology (g an s SFRH/BPD/43345/2008 and SFRH/BD/61181/2009).
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suppo ed by e iden di e ence conce ning wo kplaces and employe -employee
dynamics. Comme cial cleaning comp ises a a ie y o loca ions such as e ail, o ice,
hospi al, o indus ial si es. In u n, housecleaning is pe o med in p i a e households.
Howe e , bo h a e loca ed “a an impo an nexus o he global economy, o hey a e
essen ial o ensu ing ha he spaces o p oduc ion, consump ion and social ep oduc ion
which de ine he social a chi ec u e o he con empo a y economy emain sani a y and
unc ional” (He od and Aguia , 2006a, p. 427). O ganiza ional se ings a e associa ed
wi h pa icula social con ex s and ypes o employmen ela ions. Companies and
subcon ac ing a e shown o play cen al oles in he cleaning indus y, whe eas domes ic
se ice ela ionships a e ypically based on indi idual a angemen s and p i a e
unde s andings ega ding wo k con en s and condi ions. An ac i i y-cen e ed app oach is
bound o no e ha cleaning is a key se ice p o ided in bo h o hese “sec o s,” and o
ques ion o wha ex en he na u e and he meanings o wo k a y ac oss hem. As shown
below, he sociological li e a u e is especially use ul as i emphasizes he complexi y o
ela ional con ex s a wo k and hei in e wea ing wi h his o ical dynamics, powe
ela ions and asymme ies g ounded on class, age, gende , o e hnic di e en ia ion.
The pu pose o his pape is o explo e he na u e o a pa icula wo k ac i i y –
cleaning – ac oss di e en o ganiza ional con ex s and ques ion he exis ing modes
o se ice in e ac ion. We d aw on he empi ical indings o wo esea ch p ojec s
conduc ed in Po ugal be ween 2010 and 2013. The pape p oceeds as ollows. Fi s ,
a a ie y o con ibu ions om exis ing schola ship a e con ened o suppo he
o mula ion o he p oblem; elabo a ions on digni y a e paid pa icula a en ion.
Second, he se ing o Po ugal and indus y-speci ic cha ac e is ics a e desc ibed.
Thi d, me hodological p ocedu es and conside a ions a e exposed. Fou h, he o iginal
indings a e discussed. Placing he pe spec i e o employees ( a he han hei
employe s’) a he co e o he analysis, we will demons a e ha wo kplaces p o ide a
majo si e o con lic and nego ia ion ega ding digni y in cleaning wo k, bu his
dispu e akes on di e en con ou s and sou ces o ension ac oss o ganiza ional
con ex s. The con as be ween comme cial cleaning and housecleaning p o es o be
a use ul ins umen o ad ance ou knowledge on he dis ibu ion o oles and
au ho i y in his segmen o con empo a y labo ma ke s.
Cleaning wo k ac oss di e en o ganiza ional con ex s
The schola ship on ei he comme cial cleaning o housecleaning is oo oluminous o
e iew a leng h he e. Ins ead, ou aim is o discuss a numbe o con ibu ions ha help
iden i y he main possibili ies o in e sec ion be ween wha is gene ally cons ued as
comp ising wo dispa a e opics o enqui y.
Fi s o all, bo h cases pe ain la gely o he same wo k ac i i y – cleaning.
In his ega d, hey eme ge as esilien sou ces o low-skill and low-pay jobs in
con empo a y socie ies. Rega dless o ac ual employmen condi ions, cleane s play
a cen al ole in se e al spaces o p oduc ion, consump ion and social ep oduc ion
which cha ac e ize he mode n global economy, e.g. shopping malls, as hey ensu e
cleaning condi ions and unc ionali y (He od and Aguia , 2006a; Sassen, 2007).
Fu he mo e, he pe sis ence o low-skill wo k in cleaning jobs has been simul aneous
wi h a p ocess o ans o ma ion o he cleaning indus y owa d he s anda diza ion o
wo king p ocesses (He od and Aguia , 2006b) associa ed wi h a gene al need o
ce i ica ion in a con ex o inc easing compe i ion be ween companies (Aguia , 2001).
An “in e es ing con adic ion” (He od and Aguia , 2006a, p. 431) eme ges in his wo k
ac i i y. On he one hand, he p ominence o emale and mig an wo ke s in he
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wo k o ce encou ages an unde s anding o such wo k as unskilled. On he o he hand,
discou ses o p o essionaliza ion ha e engende ed new eali ies conce ning s anda d
modes o ope a ing and also new ways o naming his ac i i y. Thus, He od and Aguia
(2006a), d awing on p e ious wo k by Gaskell, sugges ha “skill” should be conside ed
a dependen a iable ela ed o who is doing he wo k and unde wha condi ions
(a consonan easoning om a eminis pe spec i e can be ound in Cockbu n, 1983).
The adi ional emphasis ha sociologis s o wo k gi e o p o essions unde pins he
con inemen o low-skill occupa ions o he ealm o inequali y s udies and hus hei
unde heo iza ion as a as wo k ela ions a e conce ned (Abbo , 1993, p. 203).
Ne e heless, a a ie y o au ho s obse e ha he ecen expansion o highly quali ied
jobs in he uppe s a a o ewa d coexis s wi h – and e en uels – he expansion o
ou inized low-paid jobs in he se ice indus y (Hochschild, 2000; Sassen, 2001;
Wa hu s and Nickson, 2001; Payne, 2009). In he con ex o pola izing labo ma ke s,
indi iduals ec ui ed as cleane s sha e pa icula socio-demog aphic cha ac e is ics
which iden i y hem as belonging o ma ginalized ca ego ies o wo ke s. They a e o en
women wi h li le o mal educa ion, mino i y e hnic backg ound, o discon inuous wo k
ajec o ies (Ande son, 2000; Eh en eich and Hochschild, 2002; B ody, 2006). They ind
hemsel es unde employmen egimes ha equi e wo k in ensi ica ion and he
eo ganiza ion o hei domes ic and child ca e a angemen s (Sei e and Messing, 2006;
He od and Aguia , 2006b). The close ie be ween pa icipa ion in he labo ma ke and
amily i ine a ies is no exhaus ed ou side he wo kplace, since inequali y egimes
and powe ela ions pe ade much o he e e yday ope a ion a employing o ganiza ions
as well (Acke , 2006). The ex ensi e use o ne wo king and in o mal p ocedu es o
ec ui men by bo h employe s and wo ke s is a signi ican illus a ion o how social
s uc u e a ec s economic ou comes (G ano e e , 1983, 2005). Implica ions o he ac ual
expe ience o employees a e ambiguous, as hey can en ail ei he a loss o a gain o
powe is-a
`- is employe s and labo ma ke dynamics a la ge.
In ega d o simila i y and di e ence be ween comme cial and housecleaning, wo
p ominen elemen s should be disce ned. Fi s , wo kplaces a y in size and na u e.
Whe eas wo ke s ec ui ed in comme cial cleaning pe o m hei se ice in a a ie y o
collec i e se ings (e.g. shopping malls, o ices, heal h ins i u ions, indus ial si es), hose
ec ui ed in housecleaning ca e o p i a e homes. Second, his a ia ion is associa ed
wi h di e en manne s o o ganizing wo k and s uc u ing au ho i y. Comme cial
cleaning ypically builds on a web o ela ions comp ising company owne s, manage s,
employees wi h supe iso y oles, and on line cleane s. Cleane s a e o en coo dina ed
unde a model o “ eamwo king,” al hough he p ac ical meaning o such wo d may
emain blu ed. In his empi ical s udy o comme cial cleaning dynamics in Aus alia,
Ryan (2012, p. 259) demons a es how eamwo king can be deployed o inc ease
manage ial con ol o e wo k, in ensi y wo k and educe labo cos s a he han ul ill he
sugges ion o indus ial democ acy. While housecleaning is inc easingly supplied by
o -p o i companies as well (De e e and Rousseau, 2009), mos o he s udies conduc ed
so a emphasize he di ec ec ui men o indi idual wo ke s – o e whelmingly women,
equen ly in-coun y o in e na ional mig an s – by p i a e households (Ande son, 2000;
Hochschild, 2000; Pa en
˜as, 2001; Eh en eich and Hochschild, 2002; Lu z, 2008; Ab an es,
2012). In o he wo ds, employe s a y in size and na u e as much as wo kplaces.
In compa ison o hei coun e pa s in he sec o o indus ial/comme cial cleaning, he
daily expe ience o domes ic wo ke s is likely o be much mo e indi idualized and soli a y.
Wha abou he con ac ual con igu a ion o employmen ela ionships? Ce ainly a
wide a ay o si ua ions coexis and he pic u e may di e ac oss coun ies. Howe e ,
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he empi ical s udies o paid domes ic wo k ci ed abo e (as well as ou own i s -hand
indings, o be discussed below) ind domes ic cleane s in a condi ion o sala ied
employees, e en hough such employmen s a us is obscu ed in daily in e cou se by
he singula na u e o p i a e households as bo h employe s and wo kplaces
(Ande son, 2007). In o he wo ds, he di ec ela ionship es ablished be ween employee
and household membe (s) can be pe cei ed – o ins umen ally pu sued – by one o
e en bo h o he pa ies in e ms ha esemble hose o sel -employmen , bu i is s ill
de ined by labo law as an employmen ela ionship, igh s and du ies applying
acco dingly ( o an in e na ional su ey o law and p ac ice in his espec , see
In e na ional Labou O ice (ILO), 2010).
The dominan ypes o employmen ela ionship and o ganiza ional s uc u e a e
expec ed o bea an impac on he dis ibu ion o au ho i y, oles and au onomy. They a e
also a piece o key explana o y alue o unde s and de elopmen s o e ime. Ou sou cing
and subcon ac ing ha e become a common ea u e o mode n-day comme cial cleaning
as a esul o co po a e s a egies o enhance lexibili y and labo di ision (Be ns ein,
1986; Eh en eich, 2002). In o mal wo k – unde s ood as wo k ha is “pe o med ou side
he ealm o labou egula ions and social p o ec ions” (Chen, 2011, p. 168) – has been
exposed as an impo an ea u e o bo h housecleaning and comme cial cleaning
(Sei e and Messing, 2006). The insc ip ion o wo k in b oade egula o y o symbolic
amewo ks o labo ela ions has implica ions o he manne s in which wo k is ca ied
ou and socially alued. In ac , as no ed by Abbo (1993, p. 187), “changes in occupa ions
canno be cons ued wi hou he wo k sys em ha en olds hem.” In he p esen case, he
quasi-p o essional appea ance o comme cial cleaning and he g ow h o a “discou se
conce ning p o essionaliza ion wi hin he con ex o a signi ican neolibe aliza ion o
wo king condi ions” (He od and Aguia , 2006a, p. 429) con as s wi h he less clea
posi ion o housecleaning is-a
`- is indus ializa ion and, in pa icula , he combina ion o
cleaning and o he household- ela ed asks in he p ac ical expe ience o many domes ic
wo ke s, including he p o ision o di ec pe sonal ca e. I is signi ican ha esea che s
dealing wi h paid domes ic wo k a he empi ical le el a e o en con on ed wi h
di icul ies in de ining hei e y objec o s udy. De ini ions o wo k, domes ic and ca e, o
men ion only he key examples, a e o en di e en ac oss empi ical con ex s and pe sonal
pe cep ions. “In he inal analysis,” Ande son (2000, p. 21) p oposes, “domes ic wo k is no
de inable in e ms o asks bu in e ms o a ole which cons uc s and si ua es he wo ke
wi hin a ce ain se o social ela ionships.” Fo he employees, such social ela ionships
a e a once a po en ial sou ce o p o ec ion and abuse. Wo k en i onmen s can u n ou o
be ei he iendly o hos ile depending o a la ge ex en on he in e ac ion wi h employe s
(Cock, 1980; Ko es, 2001; Go ban, 2012).
In sum, he ange o simila i ies and di e ences be ween comme cial and
housecleaning se ings pe ains chie ly o he modes o se ice in e ac ion. Rema kably,
howe e , he compa ison o se ice in e ac ion in hese wo con ex s emains up o
empi ical enqui y. In bo h cases, conside able e o s ha e been expended o documen o
compa e p ac ices ac oss geog aphic loca ionso his o icalpe iods,bu hesamecanno
be said o a sys ema ic o compa a i e analysis ocused on he “cleaning occupa ion”
o “occupa ional p ac ices.” Examining hese wo o ganiza ional con ex s in dep h is also
a c ucial con ibu ion o b idge he in ellec ual di ide be ween he s udy o wo k and
he s udy o o ganiza ions, which equi es analysis o comp ehend bo h in a and
in e -o ganiza ional o ces and he socioeconomic e ec s o o ganiza ions on employees
conce ning ma e s as di e se as wo k o ganiza ion, ewa d, inequali y, ca ee mobili y, o
wo k- amily balance (Ha eman and Khai e, 2006).
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Digni y and se ice in e ac ion in cleaning wo k
We adop Hodson’s (2001, p. 3) de ini ion o digni y as “ he abili y o es ablish a sense o
sel -wo h and sel - espec and o app ecia e he espec o o he s,” sough by employees
h ough pa icula ac s o esis ance agains abuse and mo e o less in en ional a emp s
o eclaim he capaci y o asc ibe meaning o hei wo k. Ins ead o subsc ibing o a
dualis ic no ion ha speci ic ca ego ies o wo k a e inhe en ly subo dina e o
empowe ing, a en ion is equi ed o he mic o-poli ics o wo kplaces as p oposed in
esea ch abou es he ic labo (Wa hu s and Nickson, 2001; Casaca, 2012). Wo ke s may
eso o passi e o ac i e s a egies o de end hei digni y, including co e endea o s
o educe hei indi idual pe o mance o , on he con a y, o make wo k mo e e icien
and humane, engaging in mul iple nego ia ions o he (objec i e and subjec i e) nexus o
au onomy and esponsibili y (Hodson, 2001). I is impo an o add ha inc easing
au onomy a he wo kplace can be associa ed wi h inc easing wo k- ela ed s ess i no
suppo ed by adequa e echnical, ma e ial and symbolic condi ions.
A dis inc ion be ween digni y in wo k and digni y a wo k is in oduced by Bol on
(2007). The o me conce ns he ealiza ion o in e es ing and meaning ul wo k wi h a
subs an ial deg ee o esponsibili y and au onomy, ecognized social es eem and
espec . The la e conce ns s uc u es and p ac ices ha o e equal oppo uni ies,
indi idual and collec i e oice, sa e and heal hy wo king condi ions, jus ewa ds and
secu e employmen con ac . Depending on hei si ua ion, wo ke s may be able o
enjoy digni y in one, bo h, o none o hese wo dimensions. The sepa a ion be ween
skilled and unskilled wo k is in e wo en wi h symbolic cons uc ions o class, gende
and e hnici y, as illus a ed in he associa ion o cleaning wo k wi h se ili y. While
se ili y can be seen as opposi e o digni ied wo k, “se ing o he s can be a sou ce o
digni y whe e i p o ides some hing o o he ha hey could no easily p o ide o
hemsel es and whe e i does no equi e compulso y de e ence” (Saye , 2007, p. 27).
I is no ewo hy he poli ical cen ali y gi en o he concep o digni y by he
In e na ional Labou O ganiza ion when add essing wo king condi ions in low-paid
sec o s such as domes ic se ice (ILO, 2010).
The sociological li e a u e on se ice in e ac ion is sensi i e o he di e en con ex s
in which employees and cus ome s build social ela ions, acknowledging hese
ela ions as mu ually de e minan and a ying in hei deg ee o s uc u a ion (Vallas
e al., 2009). Ou ieldwo k exposes a case – he cleaning indus y – wi h a pa icula
con igu a ion o se ice in e ac ion as wo k is pe o med mos ly when cus ome s
(in comme cial cleaning) o household membe s (in housecleaning) a e physically away
om he se ing o be cleaned. This complex in e ac ion (B e
´ in, 2000) cha ac e ized by
limi ed ace- o- ace communica ion does no p e en employees, cus ome s and
household membe s om de eloping elabo a e ep esen a ions abou one ano he .
While use s equen ly exp ess hei discon en abou he poo quali y o cleaning
se ices, he cleaning employees blame use s o a ca eless handling o acili ies,
in e p e ing his as a o m o dis espec owa d hemsel es. Bo h in comme cial
se ings and in p i a e households, he ma e o “ espec /dis espec ” is sugges i e o
how employees eel hei digni y o be unde h ea in daily in e ac ion.
Focussing on he e e yday expe ience o employees, ou empi ical analysis
will explo e he ex en o which di e ence in he o ganiza ional con ex and he
unde lying social logics de e mine di e ence in he na u e o his wo k ac i i y
and he e o e di e en condi ions unde which digni y is dispu ed and decided.
An o e iew o he empi ical se ing unde examina ion is p esen ed be o e p oceeding
in o he i s -hand indings.
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Comme cial cleaning and housecleaning in Po ugal: indus y cha ac e is ics
Acco ding o he Eu opean Union Labou Fo ce Su ey, he occupa ional g oup o
“Domes ic and ela ed helpe s, cleane s and launde e s” is ela i ely la ge in Po ugal:
by 2010, i comp ised an es ima ed numbe o 282 housand wo ke s, ha is, 5 pe cen
o he o al ac i e popula ion in he coun y, agains 3.9 pe cen in he o al EU-15
(Ab an es and Peixo o, 2012, pp. 150-154). The same s a is ical sou ce exposes a s eady
olume o his g oup in Po ugal since he mid-1990s, wi h a signi ican inc ease in
mos o he EU-15. In he mean ime, he numbe o indi iduals employed in “Ac i i ies
o households as employe s o domes ic pe sonnel” e ol ed in a simila ashion:
Po ugal emains among he EU-15 coun ies whe e la ges igu es a e o be ound,
s anding a 144 housand wo ke s in 2010 (2.6 pe cen o he o al ac i e popula ion),
while he clea in e na ional end is o inc ease[1].
Women compose he o e whelming majo i y o he popula ion employed in hese
occupa ional g oups (be ween 96 and 98 pe cen , in Po ugal). Again, his has been
obse ed a he in e na ional scale, and i is pa icula ly signi ican in Po ugal. The la ge
and s ill inc easing p opo ion o women in paid employmen – which dis inguishes his
coun y om he emainde o sou he n Eu ope – coexis s wi h pe sis en pa e ns o
gende segmen a ion in he labo ma ke , which a e especially un a o able o women wi h
lowe schooling o immig an backg ound (To es, 2008; Be io and Ve ashchagina, 2009;
Fe ei a, 2010). While p o essional a eas o highe s a us g adually open o women,
a gende ed di e en ia ion o skills a he bo om ie o jobs emains in place (Fe ei a, 1999;
Ama
ˆncio, 2007). I is impo an o bea in mind ha policies ega ding gende equali y,
amily and ca e, al hough hey can be nea ly app oached as dis inc issues o public
in e en ion, a e uniquely bound up in hei p ac ical ou comes (C omp on and Le Feu e,
2000; Rube y, 2002). The coun ies o sou he n Eu ope p o ide a c i ical illus a ion o his
ela ion, as imp essi e accomplishmen s in women’s igh s o e he las decades emain in
con lic wi h limi ed suppo i e policies conce ning childca e and elde ca e, an issue wi h
implica ions o bo h labo demand and supply in domes ic se ice occupa ions (Ca a ino
and Oso, 2000; C omp on, 2006; Laza idis, 2007; Wall and Nunes, 2010; Le
on, 2010).
Likewise, he g owing numbe o immig an women in he labo ma ke is
associa ed wi h hei concen a ion in he seconda y o pe iphe al labo ma ke ,
cha ac e ized by a p edominance o low-skill occupa ions unde p eca ious con ac ual
a angemen s (G
ois and Ma ques, 2009; Casaca and Peixo o, 2010). The ea ly in low o
mig an s om he o me Po uguese colonies in A ica has been o e aken by he
a i al o mig an s om o he coun ies, especially B azil and Uk aine, many o whom
a e women mo ing on hei own o ahead o o he amily membe s. Conside ing o icial
s a is ics, 41 pe cen o he o eign wo king women in Po ugal by 2010 we e employed
in “Elemen a y occupa ions,” a b oad ca ego y co e ing jobs in se ices, indus y and
ag icul u e o which no p io speci ic aining o c eden ial is equi ed (Ab an es and
Peixo o, 2012). Domes ic se ice emains hei mos common employmen sec o ,
eaching o e 20 pe cen o hei o al numbe . In addi ion, Po ugal has been signaled
in ea lie esea ch o an expanded unde g ound economy, which is expec ed o
be la gely uelled by he ope a ion o small en e p ises and undecla ed domes ic
se ices in ol ing a disp opo iona e numbe o women and immig an s (Baganha,
1998; Schneide and Klinglmai , 2004; Casaca and Peixo o, 2010).
In sho , cleaning se ices a e loca ed a he in e sec ion o a ious p essu es
obse ed a he na ional le el: he expansion o he se ice indus y, he sp eading o
co po a e lexibili y s a egies including subcon ac ing and ou sou cing, a change o
mind ame in public policy om ull employmen o employabili y, and he esilience
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o occupa ional seg ega ion based on gende and e hnici y. This is likely o be
associa ed wi h compe i ion and hie a chy bo h a he wo kplace and in he labo
ma ke a la ge. The e iewed s udies show ha he socio-demog aphic p o ile o
employees ec ui ed in comme cial cleaning and housecleaning is simila and many
women wi h li le schooling and/o immig an backg ound expe ience employmen in
bo h o hese se ings o e hei li ecou se, a end ha is con i med in ou own
ieldwo k. No wi hs anding hei in e linkage, he e a e also dis inc dynamics in
comme cial cleaning and housecleaning when i comes o labo demand and supply, as
shown in he discussion o empi ical e idence below.
Resea ch design and me hods
This pape d aws on esul s om wo esea ch p ojec s ecen ly conduc ed in Po ugal.
The empi ical in es iga ion on comme cial cleaning ( June 2010 – Janua y 2012) consis ed
o semi-s uc u ed in e iews wi h en women employed as cleane s in wo shopping malls
in he ci y o Po o and di ec obse a ion o hei daily wo k p ac ices. The echnique o
di ec obse a ion is pa icula ly use ul o cap u e he wo k ac i i y i sel (Tope e al., 2005),
and i allows cap u ing spa ial and empo al elemen s om he daily wo k o cleaning
employees and hei in e ac ion wi h cus ome s. I has he capaci y o gene a e ich
desc ip ion and an unde s anding o cleaning wo k based no only on employees
bu also on cus ome s. Two si es o obse a ion we e selec ed: he s olling a eas o he
shopping malls, whe e we egis e ed he mo emen s o employees who clean up a di e en
pe iods o he day and he week; and he oile s, chosen o i s ele ance in aming he
na u e o he wo k ac i i y unde analysis. Du ing he semi-s uc u ed in e iews, ou
s a egy – and emembe he i le o he book by S uds Te kel (1972/2004), Wo king. People
TalkAbou Wha TheyDoAllDayandHowTheyFeelAbou Wha TheyDo– was o lis en
o he cleaning employees alking abou wha hey do in hei daily wo k and how hey eel
abou i . To be su e, “lis ening” was in o med by an in e iew sc ip co e ing ques ions
abou he ca ee , wo k ac i i y, job sa is ac ion, amily dynamics and pe sonal li es.
Second, he empi ical in es iga ion on housecleaning (Ap il 2011 – Feb ua y 2013)
d aws on open-ended in e iews wi h 25 paid domes ic wo ke s in he ci y o Lisbon.
Simila ly o wha was done in he i s esea ch p ojec , esponden s we e loca ed
h ough snowball ecommenda ion, an adequa e s a egy o gain access o an occupa ion
o en pe o med in he unde g ound economy as ad oca ed in much o he exis ing
esea ch on paid domes ic wo k (Cock, 1980; Rome o, 1992; Hondagneu-So elo, 2001;
Van Walsum, 2011). The semi-s uc u ed sc ip co e ed expe iences in he labo ma ke ,
he o ganiza ion o domes ic labo , ela ionship wi h employe s and o he ele an
indi iduals and ins i u ions, pe sonal and household ajec o ies, and demog aphic and
socioeconomic ea u es. The o mula ion o new elemen s and esea ch ques ions by
esponden s was encou aged. Regula consul a ion wi h public o ice s, expe s and
o he s a egic in o man s p o ided use ul backg ound sugges ions and cla i ica ions.
In bo h esea ch p ojec s, he snowball ec ui men o esponden s pe mi ed
a sa is ac o y deg ee o us , inc easing he comple eness and eliabili y o da a.
We ha e ied whe e e possible o di e si y he demog aphic p o ile o esponden s,
which equi ed ejec ing some o he con ac s sugges ed and looking o o he s.
Acco ding o he p emises o quali a i e esea ch, he conce n was no o selec
a s a is ically ep esen a i e se o indi iduals bu a he a “socially signi ican ” one.
The e o e, esponden s a e conside ed no only as single indi iduals, bu as pa o a
social g oup ha sha es common cha ac e is ics (Rapley, 2007). The analysis o da a
builds on he no ion o ac o s being loca ed in speci ic social con ex s, he e o e gi ing
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The compa a i e analysis o comme cial cleaning and housecleaning con ibu es
o illumina e he di e en o ganiza ional and social logics a wo k. The con ex s o
employmen examined in his a icle e eal he same subal e n s anding o hese
wo occupa ional ac i i ies on he low-skill inges o he se ice sec o . Fu he
bene i s can be d awn om a compa a i e lens. Fu u e esea ch migh pay a en ion
o wo k pe o med by cleane s in ye o he o ganiza ional con ex s and examine
how se ice in e ac ion and digni y a e nego ia ed he e. I would also be ele an o
deepen ou unde s anding o he in e connec ion be ween he daily expe ience o
cleane s and ha o o he ca ego ies o wo ke s (e.g. manage s, secu i y o ice s,
e ail salespe sons), ques ioning o wha ex en such a icula ion can p o ec o
h ea en cleane s ega ding hei eelings o digni y and hei wo king condi ions
a la ge.
No e
1. These wo occupa ional g oups pe ain o dis inc classi ica ion schemes used in he labo
o ce su ey and o e lap pa ially. Al hough da a disagg ega ion could o e impo an
e idence conce ning he ields o ac i i y unde s udy, a ine le el o de ail equi es a
dec ease in sample size and hus loss o eliabili y.
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Fu he eading
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Abou he au ho s
So ia Alexand a C uz is an Assis an P o esso a he Facul y o Economics a he Uni e si y o
Po o, whe e she eaches o ganiza ional sociology and o ganiza ional beha io . She has
de eloped and coo dina ed esea ch p ojec s on se ice wo k, educa ion and employmen and
p o essional g oups. He cu en publishing in e es s include se ice wo k, employmen ,
managemen and social en ep eneu ship. So ia Alexand a C uz is he co esponding au ho
and can be con ac ed a : sac [email p o ec ed]
D Manuel Ab an es is a PhD Candida e a he Uni e si y o Lisbon and a membe o
SOCIUS – Resea ch Cen e in Economic and O ganiza ional Sociology. Since 2007, he has been
ac i e in empi ical esea ch on employmen , gende equali y, and mig a ion. He is also a gues
lec u e in sociology o wo k and leisu e a he Open Uni e si y Po ugal.
To pu chase ep in s o his a icle please e-mail: [email p o ec ed]
O isi ou web si e o u he de ails: www.eme aldinsigh .com/ ep in s
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cleaning wo k
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