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Service interaction and dignity in cleaning work: How important is the organizational context?

Sofia Alexandra Cruz,Manuel Abrantes

Abstract

Purpose The purpose of this paper is to explore the extent to which the nature of a particular work activity cleaning changes across organizational contexts, considering specific industry characteristics and working conditions in urban settings in Portugal. Design/methodology/approach The paper draws on the qualitative analysis of data collected between 2010 and 2013 using open-ended interviews with employees and direct observation in two shopping malls. Findings The empirical evidence illuminates how the contexts under study shape the behavior of actors and their power relations. By placing the perspective of employees at the core of the analysis, the paper demonstrates that workplaces provide a major site of conflict and negotiation regarding dignity in cleaning work, but this dispute takes on different contours and sources of tension across organizational contexts. Originality/value The seminal comparative analysis of commercial cleaning and housecleaning undertaken in this paper sheds light on the varying distribution of roles and authority at work. Differently than in earlier studies, the actual modes of service interaction in this industry are documented in a detailed and critical manner.

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Employee Rela ions Se ice in e ac ion and digni y in cleaning wo k: how impo an is he o ganiza ional con ex ? So ia Alexand a C uz Manuel Ab an es A icle in o ma ion: To ci e his documen : So ia Alexand a C uz Manuel Ab an es , (2014),"Se ice in e ac ion and digni y in cleaning wo k: how impo an is he o ganiza ional con ex ?", Employee Rela ions, Vol. 36 Iss 3 pp. 294 - 311 Pe manen link o his documen : h p://dx.doi.o g/10.1108/ER-06-2013-0064 Downloaded on: 21 Ma ch 2016, A : 11:52 (PT) Re e ences: his documen con ains e e ences o 79 o he documen s. To copy his documen : [email p o ec ed] The ull ex o his documen has been downloaded 407 imes since 2014* Use s who downloaded his a icle also downloaded: Gali Meisle , (2014),"Explo ing emo ional in elligence, poli ical skill, and job sa is ac ion", Employee Rela ions, Vol. 36 Iss 3 pp. 280-293 h p://dx.doi.o g/10.1108/ER-02-2013-0021 Simon M. Smi h, Pe e S okes, John F. Wilson, (2014),"Explo ing he impac o In es o s in People: A ocus on aining and de elopmen , job sa is ac ion and awa eness o he S anda d", Employee Rela ions, Vol. 36 Iss 3 pp. 266-279 h p://dx.doi.o g/10.1108/ER-09-2012-0064 An hony McDonnell, Julia Connell, Zeenobiyah Hanni , John Bu gess, (2014),"Ha ing “a say”: o ms o oice in Aus alian call cen es", Employee Rela ions, Vol. 36 Iss 3 pp. 214-234 h p://dx.doi.o g/10.1108/ ER-01-2013-0005 Access o his documen was g an ed h ough an Eme ald subsc ip ion p o ided by eme ald-s m:363333 [] Fo Au ho s I you would like o w i e o his, o any o he Eme ald publica ion, hen please use ou Eme ald o Au ho s se ice in o ma ion abou how o choose which publica ion o w i e o and submission guidelines a e a ailable o all. Please isi www.eme aldinsigh .com/au ho s o mo e in o ma ion. Abou Eme ald www.eme aldinsigh .com Eme ald is a global publishe linking esea ch and p ac ice o he bene i o socie y. The company manages a po olio o mo e han 290 jou nals and o e 2,350 books and book se ies olumes, as well as p o iding an ex ensi e ange o online p oduc s and addi ional cus ome esou ces and se ices. Eme ald is bo h COUNTER 4 and TRANSFER complian . The o ganiza ion is a pa ne o he Commi ee on Publica ion E hics (COPE) and also wo ks wi h Po ico and he LOCKSS ini ia i e o digi al a chi e p ese a ion. Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) *Rela ed con en and download in o ma ion co ec a ime o download. Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) Se ice in e ac ion and digni y in cleaning wo k: how impo an is he o ganiza ional con ex ? So ia Alexand a C uz Facul y o Economics & Ins i u e o Sociology, Uni e si y o Po o, Po o, Po ugal, and Manuel Ab an es SOCIUS – Resea ch Cen e in Economic and O ganiza ional Sociology, Uni e si y o Lisbon, Lisbon, Po ugal Abs ac Pu pose – The pu pose o his pape is o explo e he ex en o which he na u e o a pa icula wo k ac i i y – cleaning – changes ac oss o ganiza ional con ex s, conside ing speci ic indus y cha ac e is ics and wo king condi ions in u ban se ings in Po ugal. Design/me hodology/app oach – The pape d aws on he quali a i e analysis o da a collec ed be ween 2010 and 2013 using open-ended in e iews wi h employees and di ec obse a ion in wo shopping malls. Findings – The empi ical e idence illumina es how he con ex s unde s udy shape he beha io o ac o s and hei powe ela ions. By placing he pe spec i e o employees a he co e o he analysis, he pape demons a es ha wo kplaces p o ide a majo si e o con lic and nego ia ion ega ding digni y in cleaning wo k, bu his dispu e akes on di e en con ou s and sou ces o ension ac oss o ganiza ional con ex s. O iginali y/ alue – The seminal compa a i e analysis o comme cial cleaning and housecleaning unde aken in his pape sheds ligh on he a ying dis ibu ion o oles and au ho i y a wo k. Di e en ly han in ea lie s udies, he ac ual modes o se ice in e ac ion in his indus y a e documen ed in a de ailed and c i ical manne . Keywo ds Wo kplace, Gende , E hnici y, Ne wo ks, Digni y, Cleaning, Comme cial cleaning, Housecleaning, Se ice in e ac ion, Domes ic wo k Pape ype Resea ch pape In oduc ion Conside able a en ion has been ecen ly paid o he cleaning indus y. Mo e o en han no , esea che s ocus on ei he comme cial cleaning o housecleaning se ice se ings, cons uing hem as dis inc subjec s o enqui y. Such compa men aliza ion is The cu en issue and ull ex a chi e o his jou nal is a ailable a www.eme aldinsigh .com/0142-5455.h m Recei ed 12 June 2013 Re ised 16 Oc obe 2013 12 Decembe 2013 Accep ed 13 Decembe 2013 Employee Rela ions Vol. 36 No. 3, 2014 pp. 294-311 Eme ald G oup Publishing Limi ed 0142-5455 DOI 10.1108/ER-06-2013-0064 This pape d aws on esul s om wo esea ch p ojec s in he ield o sociology: “P o essional g oups in se ices: social ca ego iza ion, labo ma ke s, ac i i ies and ca ee pa hs” (2009-2012), conduc ed by P o esso D So ia Alexand a C uz a he Uni e si y o Po o; and “Domes ic se ices and mig an wo ke s: he nego ia ion o he employmen ela ionship” (2010-14), conduc ed by PhD Manuel Ab an es wi hin he Doc o al P og am in Economic and O ganiza ional Sociology a he Uni e si y o Lisbon. The au ho s hank all o he indi iduals and o ganiza ions who collabo a ed wi h us du ing ieldwo k, as well as he ellow esea che s who p o ided impo an wo ds o ad ice and c i ique. A i s d a o his pape was p esen ed a he semina “Wo k and Wo ke s: Reali ies, Iden i ies and P ocesses” a he New Uni e si y o Lisbon, Ma ch 2-3, 2013. The wo esea ch p ojec s a e suppo ed by he FCT – Founda ion o Science and Technology (g an s SFRH/BPD/43345/2008 and SFRH/BD/61181/2009). 294 ER 36,3 Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) suppo ed by e iden di e ence conce ning wo kplaces and employe -employee dynamics. Comme cial cleaning comp ises a a ie y o loca ions such as e ail, o ice, hospi al, o indus ial si es. In u n, housecleaning is pe o med in p i a e households. Howe e , bo h a e loca ed “a an impo an nexus o he global economy, o hey a e essen ial o ensu ing ha he spaces o p oduc ion, consump ion and social ep oduc ion which de ine he social a chi ec u e o he con empo a y economy emain sani a y and unc ional” (He od and Aguia , 2006a, p. 427). O ganiza ional se ings a e associa ed wi h pa icula social con ex s and ypes o employmen ela ions. Companies and subcon ac ing a e shown o play cen al oles in he cleaning indus y, whe eas domes ic se ice ela ionships a e ypically based on indi idual a angemen s and p i a e unde s andings ega ding wo k con en s and condi ions. An ac i i y-cen e ed app oach is bound o no e ha cleaning is a key se ice p o ided in bo h o hese “sec o s,” and o ques ion o wha ex en he na u e and he meanings o wo k a y ac oss hem. As shown below, he sociological li e a u e is especially use ul as i emphasizes he complexi y o ela ional con ex s a wo k and hei in e wea ing wi h his o ical dynamics, powe ela ions and asymme ies g ounded on class, age, gende , o e hnic di e en ia ion. The pu pose o his pape is o explo e he na u e o a pa icula wo k ac i i y – cleaning – ac oss di e en o ganiza ional con ex s and ques ion he exis ing modes o se ice in e ac ion. We d aw on he empi ical indings o wo esea ch p ojec s conduc ed in Po ugal be ween 2010 and 2013. The pape p oceeds as ollows. Fi s , a a ie y o con ibu ions om exis ing schola ship a e con ened o suppo he o mula ion o he p oblem; elabo a ions on digni y a e paid pa icula a en ion. Second, he se ing o Po ugal and indus y-speci ic cha ac e is ics a e desc ibed. Thi d, me hodological p ocedu es and conside a ions a e exposed. Fou h, he o iginal indings a e discussed. Placing he pe spec i e o employees ( a he han hei employe s’) a he co e o he analysis, we will demons a e ha wo kplaces p o ide a majo si e o con lic and nego ia ion ega ding digni y in cleaning wo k, bu his dispu e akes on di e en con ou s and sou ces o ension ac oss o ganiza ional con ex s. The con as be ween comme cial cleaning and housecleaning p o es o be a use ul ins umen o ad ance ou knowledge on he dis ibu ion o oles and au ho i y in his segmen o con empo a y labo ma ke s. Cleaning wo k ac oss di e en o ganiza ional con ex s The schola ship on ei he comme cial cleaning o housecleaning is oo oluminous o e iew a leng h he e. Ins ead, ou aim is o discuss a numbe o con ibu ions ha help iden i y he main possibili ies o in e sec ion be ween wha is gene ally cons ued as comp ising wo dispa a e opics o enqui y. Fi s o all, bo h cases pe ain la gely o he same wo k ac i i y – cleaning. In his ega d, hey eme ge as esilien sou ces o low-skill and low-pay jobs in con empo a y socie ies. Rega dless o ac ual employmen condi ions, cleane s play a cen al ole in se e al spaces o p oduc ion, consump ion and social ep oduc ion which cha ac e ize he mode n global economy, e.g. shopping malls, as hey ensu e cleaning condi ions and unc ionali y (He od and Aguia , 2006a; Sassen, 2007). Fu he mo e, he pe sis ence o low-skill wo k in cleaning jobs has been simul aneous wi h a p ocess o ans o ma ion o he cleaning indus y owa d he s anda diza ion o wo king p ocesses (He od and Aguia , 2006b) associa ed wi h a gene al need o ce i ica ion in a con ex o inc easing compe i ion be ween companies (Aguia , 2001). An “in e es ing con adic ion” (He od and Aguia , 2006a, p. 431) eme ges in his wo k ac i i y. On he one hand, he p ominence o emale and mig an wo ke s in he 295 In e ac ion and digni y in cleaning wo k Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) wo k o ce encou ages an unde s anding o such wo k as unskilled. On he o he hand, discou ses o p o essionaliza ion ha e engende ed new eali ies conce ning s anda d modes o ope a ing and also new ways o naming his ac i i y. Thus, He od and Aguia (2006a), d awing on p e ious wo k by Gaskell, sugges ha “skill” should be conside ed a dependen a iable ela ed o who is doing he wo k and unde wha condi ions (a consonan easoning om a eminis pe spec i e can be ound in Cockbu n, 1983). The adi ional emphasis ha sociologis s o wo k gi e o p o essions unde pins he con inemen o low-skill occupa ions o he ealm o inequali y s udies and hus hei unde heo iza ion as a as wo k ela ions a e conce ned (Abbo , 1993, p. 203). Ne e heless, a a ie y o au ho s obse e ha he ecen expansion o highly quali ied jobs in he uppe s a a o ewa d coexis s wi h – and e en uels – he expansion o ou inized low-paid jobs in he se ice indus y (Hochschild, 2000; Sassen, 2001; Wa hu s and Nickson, 2001; Payne, 2009). In he con ex o pola izing labo ma ke s, indi iduals ec ui ed as cleane s sha e pa icula socio-demog aphic cha ac e is ics which iden i y hem as belonging o ma ginalized ca ego ies o wo ke s. They a e o en women wi h li le o mal educa ion, mino i y e hnic backg ound, o discon inuous wo k ajec o ies (Ande son, 2000; Eh en eich and Hochschild, 2002; B ody, 2006). They ind hemsel es unde employmen egimes ha equi e wo k in ensi ica ion and he eo ganiza ion o hei domes ic and child ca e a angemen s (Sei e and Messing, 2006; He od and Aguia , 2006b). The close ie be ween pa icipa ion in he labo ma ke and amily i ine a ies is no exhaus ed ou side he wo kplace, since inequali y egimes and powe ela ions pe ade much o he e e yday ope a ion a employing o ganiza ions as well (Acke , 2006). The ex ensi e use o ne wo king and in o mal p ocedu es o ec ui men by bo h employe s and wo ke s is a signi ican illus a ion o how social s uc u e a ec s economic ou comes (G ano e e , 1983, 2005). Implica ions o he ac ual expe ience o employees a e ambiguous, as hey can en ail ei he a loss o a gain o powe is-a `- is employe s and labo ma ke dynamics a la ge. In ega d o simila i y and di e ence be ween comme cial and housecleaning, wo p ominen elemen s should be disce ned. Fi s , wo kplaces a y in size and na u e. Whe eas wo ke s ec ui ed in comme cial cleaning pe o m hei se ice in a a ie y o collec i e se ings (e.g. shopping malls, o ices, heal h ins i u ions, indus ial si es), hose ec ui ed in housecleaning ca e o p i a e homes. Second, his a ia ion is associa ed wi h di e en manne s o o ganizing wo k and s uc u ing au ho i y. Comme cial cleaning ypically builds on a web o ela ions comp ising company owne s, manage s, employees wi h supe iso y oles, and on line cleane s. Cleane s a e o en coo dina ed unde a model o “ eamwo king,” al hough he p ac ical meaning o such wo d may emain blu ed. In his empi ical s udy o comme cial cleaning dynamics in Aus alia, Ryan (2012, p. 259) demons a es how eamwo king can be deployed o inc ease manage ial con ol o e wo k, in ensi y wo k and educe labo cos s a he han ul ill he sugges ion o indus ial democ acy. While housecleaning is inc easingly supplied by o -p o i companies as well (De e e and Rousseau, 2009), mos o he s udies conduc ed so a emphasize he di ec ec ui men o indi idual wo ke s – o e whelmingly women, equen ly in-coun y o in e na ional mig an s – by p i a e households (Ande son, 2000; Hochschild, 2000; Pa en ˜as, 2001; Eh en eich and Hochschild, 2002; Lu z, 2008; Ab an es, 2012). In o he wo ds, employe s a y in size and na u e as much as wo kplaces. In compa ison o hei coun e pa s in he sec o o indus ial/comme cial cleaning, he daily expe ience o domes ic wo ke s is likely o be much mo e indi idualized and soli a y. Wha abou he con ac ual con igu a ion o employmen ela ionships? Ce ainly a wide a ay o si ua ions coexis and he pic u e may di e ac oss coun ies. Howe e , 296 ER 36,3 Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) he empi ical s udies o paid domes ic wo k ci ed abo e (as well as ou own i s -hand indings, o be discussed below) ind domes ic cleane s in a condi ion o sala ied employees, e en hough such employmen s a us is obscu ed in daily in e cou se by he singula na u e o p i a e households as bo h employe s and wo kplaces (Ande son, 2007). In o he wo ds, he di ec ela ionship es ablished be ween employee and household membe (s) can be pe cei ed – o ins umen ally pu sued – by one o e en bo h o he pa ies in e ms ha esemble hose o sel -employmen , bu i is s ill de ined by labo law as an employmen ela ionship, igh s and du ies applying acco dingly ( o an in e na ional su ey o law and p ac ice in his espec , see In e na ional Labou O ice (ILO), 2010). The dominan ypes o employmen ela ionship and o ganiza ional s uc u e a e expec ed o bea an impac on he dis ibu ion o au ho i y, oles and au onomy. They a e also a piece o key explana o y alue o unde s and de elopmen s o e ime. Ou sou cing and subcon ac ing ha e become a common ea u e o mode n-day comme cial cleaning as a esul o co po a e s a egies o enhance lexibili y and labo di ision (Be ns ein, 1986; Eh en eich, 2002). In o mal wo k – unde s ood as wo k ha is “pe o med ou side he ealm o labou egula ions and social p o ec ions” (Chen, 2011, p. 168) – has been exposed as an impo an ea u e o bo h housecleaning and comme cial cleaning (Sei e and Messing, 2006). The insc ip ion o wo k in b oade egula o y o symbolic amewo ks o labo ela ions has implica ions o he manne s in which wo k is ca ied ou and socially alued. In ac , as no ed by Abbo (1993, p. 187), “changes in occupa ions canno be cons ued wi hou he wo k sys em ha en olds hem.” In he p esen case, he quasi-p o essional appea ance o comme cial cleaning and he g ow h o a “discou se conce ning p o essionaliza ion wi hin he con ex o a signi ican neolibe aliza ion o wo king condi ions” (He od and Aguia , 2006a, p. 429) con as s wi h he less clea posi ion o housecleaning is-a `- is indus ializa ion and, in pa icula , he combina ion o cleaning and o he household- ela ed asks in he p ac ical expe ience o many domes ic wo ke s, including he p o ision o di ec pe sonal ca e. I is signi ican ha esea che s dealing wi h paid domes ic wo k a he empi ical le el a e o en con on ed wi h di icul ies in de ining hei e y objec o s udy. De ini ions o wo k, domes ic and ca e, o men ion only he key examples, a e o en di e en ac oss empi ical con ex s and pe sonal pe cep ions. “In he inal analysis,” Ande son (2000, p. 21) p oposes, “domes ic wo k is no de inable in e ms o asks bu in e ms o a ole which cons uc s and si ua es he wo ke wi hin a ce ain se o social ela ionships.” Fo he employees, such social ela ionships a e a once a po en ial sou ce o p o ec ion and abuse. Wo k en i onmen s can u n ou o be ei he iendly o hos ile depending o a la ge ex en on he in e ac ion wi h employe s (Cock, 1980; Ko es, 2001; Go ban, 2012). In sum, he ange o simila i ies and di e ences be ween comme cial and housecleaning se ings pe ains chie ly o he modes o se ice in e ac ion. Rema kably, howe e , he compa ison o se ice in e ac ion in hese wo con ex s emains up o empi ical enqui y. In bo h cases, conside able e o s ha e been expended o documen o compa e p ac ices ac oss geog aphic loca ionso his o icalpe iods,bu hesamecanno be said o a sys ema ic o compa a i e analysis ocused on he “cleaning occupa ion” o “occupa ional p ac ices.” Examining hese wo o ganiza ional con ex s in dep h is also a c ucial con ibu ion o b idge he in ellec ual di ide be ween he s udy o wo k and he s udy o o ganiza ions, which equi es analysis o comp ehend bo h in a and in e -o ganiza ional o ces and he socioeconomic e ec s o o ganiza ions on employees conce ning ma e s as di e se as wo k o ganiza ion, ewa d, inequali y, ca ee mobili y, o wo k- amily balance (Ha eman and Khai e, 2006). 297 In e ac ion and digni y in cleaning wo k Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) Digni y and se ice in e ac ion in cleaning wo k We adop Hodson’s (2001, p. 3) de ini ion o digni y as “ he abili y o es ablish a sense o sel -wo h and sel - espec and o app ecia e he espec o o he s,” sough by employees h ough pa icula ac s o esis ance agains abuse and mo e o less in en ional a emp s o eclaim he capaci y o asc ibe meaning o hei wo k. Ins ead o subsc ibing o a dualis ic no ion ha speci ic ca ego ies o wo k a e inhe en ly subo dina e o empowe ing, a en ion is equi ed o he mic o-poli ics o wo kplaces as p oposed in esea ch abou es he ic labo (Wa hu s and Nickson, 2001; Casaca, 2012). Wo ke s may eso o passi e o ac i e s a egies o de end hei digni y, including co e endea o s o educe hei indi idual pe o mance o , on he con a y, o make wo k mo e e icien and humane, engaging in mul iple nego ia ions o he (objec i e and subjec i e) nexus o au onomy and esponsibili y (Hodson, 2001). I is impo an o add ha inc easing au onomy a he wo kplace can be associa ed wi h inc easing wo k- ela ed s ess i no suppo ed by adequa e echnical, ma e ial and symbolic condi ions. A dis inc ion be ween digni y in wo k and digni y a wo k is in oduced by Bol on (2007). The o me conce ns he ealiza ion o in e es ing and meaning ul wo k wi h a subs an ial deg ee o esponsibili y and au onomy, ecognized social es eem and espec . The la e conce ns s uc u es and p ac ices ha o e equal oppo uni ies, indi idual and collec i e oice, sa e and heal hy wo king condi ions, jus ewa ds and secu e employmen con ac . Depending on hei si ua ion, wo ke s may be able o enjoy digni y in one, bo h, o none o hese wo dimensions. The sepa a ion be ween skilled and unskilled wo k is in e wo en wi h symbolic cons uc ions o class, gende and e hnici y, as illus a ed in he associa ion o cleaning wo k wi h se ili y. While se ili y can be seen as opposi e o digni ied wo k, “se ing o he s can be a sou ce o digni y whe e i p o ides some hing o o he ha hey could no easily p o ide o hemsel es and whe e i does no equi e compulso y de e ence” (Saye , 2007, p. 27). I is no ewo hy he poli ical cen ali y gi en o he concep o digni y by he In e na ional Labou O ganiza ion when add essing wo king condi ions in low-paid sec o s such as domes ic se ice (ILO, 2010). The sociological li e a u e on se ice in e ac ion is sensi i e o he di e en con ex s in which employees and cus ome s build social ela ions, acknowledging hese ela ions as mu ually de e minan and a ying in hei deg ee o s uc u a ion (Vallas e al., 2009). Ou ieldwo k exposes a case – he cleaning indus y – wi h a pa icula con igu a ion o se ice in e ac ion as wo k is pe o med mos ly when cus ome s (in comme cial cleaning) o household membe s (in housecleaning) a e physically away om he se ing o be cleaned. This complex in e ac ion (B e ´ in, 2000) cha ac e ized by limi ed ace- o- ace communica ion does no p e en employees, cus ome s and household membe s om de eloping elabo a e ep esen a ions abou one ano he . While use s equen ly exp ess hei discon en abou he poo quali y o cleaning se ices, he cleaning employees blame use s o a ca eless handling o acili ies, in e p e ing his as a o m o dis espec owa d hemsel es. Bo h in comme cial se ings and in p i a e households, he ma e o “ espec /dis espec ” is sugges i e o how employees eel hei digni y o be unde h ea in daily in e ac ion. Focussing on he e e yday expe ience o employees, ou empi ical analysis will explo e he ex en o which di e ence in he o ganiza ional con ex and he unde lying social logics de e mine di e ence in he na u e o his wo k ac i i y and he e o e di e en condi ions unde which digni y is dispu ed and decided. An o e iew o he empi ical se ing unde examina ion is p esen ed be o e p oceeding in o he i s -hand indings. 298 ER 36,3 Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) Comme cial cleaning and housecleaning in Po ugal: indus y cha ac e is ics Acco ding o he Eu opean Union Labou Fo ce Su ey, he occupa ional g oup o “Domes ic and ela ed helpe s, cleane s and launde e s” is ela i ely la ge in Po ugal: by 2010, i comp ised an es ima ed numbe o 282 housand wo ke s, ha is, 5 pe cen o he o al ac i e popula ion in he coun y, agains 3.9 pe cen in he o al EU-15 (Ab an es and Peixo o, 2012, pp. 150-154). The same s a is ical sou ce exposes a s eady olume o his g oup in Po ugal since he mid-1990s, wi h a signi ican inc ease in mos o he EU-15. In he mean ime, he numbe o indi iduals employed in “Ac i i ies o households as employe s o domes ic pe sonnel” e ol ed in a simila ashion: Po ugal emains among he EU-15 coun ies whe e la ges igu es a e o be ound, s anding a 144 housand wo ke s in 2010 (2.6 pe cen o he o al ac i e popula ion), while he clea in e na ional end is o inc ease[1]. Women compose he o e whelming majo i y o he popula ion employed in hese occupa ional g oups (be ween 96 and 98 pe cen , in Po ugal). Again, his has been obse ed a he in e na ional scale, and i is pa icula ly signi ican in Po ugal. The la ge and s ill inc easing p opo ion o women in paid employmen – which dis inguishes his coun y om he emainde o sou he n Eu ope – coexis s wi h pe sis en pa e ns o gende segmen a ion in he labo ma ke , which a e especially un a o able o women wi h lowe schooling o immig an backg ound (To es, 2008; Be io and Ve ashchagina, 2009; Fe ei a, 2010). While p o essional a eas o highe s a us g adually open o women, a gende ed di e en ia ion o skills a he bo om ie o jobs emains in place (Fe ei a, 1999; Ama ˆncio, 2007). I is impo an o bea in mind ha policies ega ding gende equali y, amily and ca e, al hough hey can be nea ly app oached as dis inc issues o public in e en ion, a e uniquely bound up in hei p ac ical ou comes (C omp on and Le Feu e, 2000; Rube y, 2002). The coun ies o sou he n Eu ope p o ide a c i ical illus a ion o his ela ion, as imp essi e accomplishmen s in women’s igh s o e he las decades emain in con lic wi h limi ed suppo i e policies conce ning childca e and elde ca e, an issue wi h implica ions o bo h labo demand and supply in domes ic se ice occupa ions (Ca a ino and Oso, 2000; C omp on, 2006; Laza idis, 2007; Wall and Nunes, 2010; Le on, 2010). Likewise, he g owing numbe o immig an women in he labo ma ke is associa ed wi h hei concen a ion in he seconda y o pe iphe al labo ma ke , cha ac e ized by a p edominance o low-skill occupa ions unde p eca ious con ac ual a angemen s (G ois and Ma ques, 2009; Casaca and Peixo o, 2010). The ea ly in low o mig an s om he o me Po uguese colonies in A ica has been o e aken by he a i al o mig an s om o he coun ies, especially B azil and Uk aine, many o whom a e women mo ing on hei own o ahead o o he amily membe s. Conside ing o icial s a is ics, 41 pe cen o he o eign wo king women in Po ugal by 2010 we e employed in “Elemen a y occupa ions,” a b oad ca ego y co e ing jobs in se ices, indus y and ag icul u e o which no p io speci ic aining o c eden ial is equi ed (Ab an es and Peixo o, 2012). Domes ic se ice emains hei mos common employmen sec o , eaching o e 20 pe cen o hei o al numbe . In addi ion, Po ugal has been signaled in ea lie esea ch o an expanded unde g ound economy, which is expec ed o be la gely uelled by he ope a ion o small en e p ises and undecla ed domes ic se ices in ol ing a disp opo iona e numbe o women and immig an s (Baganha, 1998; Schneide and Klinglmai , 2004; Casaca and Peixo o, 2010). In sho , cleaning se ices a e loca ed a he in e sec ion o a ious p essu es obse ed a he na ional le el: he expansion o he se ice indus y, he sp eading o co po a e lexibili y s a egies including subcon ac ing and ou sou cing, a change o mind ame in public policy om ull employmen o employabili y, and he esilience 299 In e ac ion and digni y in cleaning wo k Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) o occupa ional seg ega ion based on gende and e hnici y. This is likely o be associa ed wi h compe i ion and hie a chy bo h a he wo kplace and in he labo ma ke a la ge. The e iewed s udies show ha he socio-demog aphic p o ile o employees ec ui ed in comme cial cleaning and housecleaning is simila and many women wi h li le schooling and/o immig an backg ound expe ience employmen in bo h o hese se ings o e hei li ecou se, a end ha is con i med in ou own ieldwo k. No wi hs anding hei in e linkage, he e a e also dis inc dynamics in comme cial cleaning and housecleaning when i comes o labo demand and supply, as shown in he discussion o empi ical e idence below. Resea ch design and me hods This pape d aws on esul s om wo esea ch p ojec s ecen ly conduc ed in Po ugal. The empi ical in es iga ion on comme cial cleaning ( June 2010 – Janua y 2012) consis ed o semi-s uc u ed in e iews wi h en women employed as cleane s in wo shopping malls in he ci y o Po o and di ec obse a ion o hei daily wo k p ac ices. The echnique o di ec obse a ion is pa icula ly use ul o cap u e he wo k ac i i y i sel (Tope e al., 2005), and i allows cap u ing spa ial and empo al elemen s om he daily wo k o cleaning employees and hei in e ac ion wi h cus ome s. I has he capaci y o gene a e ich desc ip ion and an unde s anding o cleaning wo k based no only on employees bu also on cus ome s. Two si es o obse a ion we e selec ed: he s olling a eas o he shopping malls, whe e we egis e ed he mo emen s o employees who clean up a di e en pe iods o he day and he week; and he oile s, chosen o i s ele ance in aming he na u e o he wo k ac i i y unde analysis. Du ing he semi-s uc u ed in e iews, ou s a egy – and emembe he i le o he book by S uds Te kel (1972/2004), Wo king. People TalkAbou Wha TheyDoAllDayandHowTheyFeelAbou Wha TheyDo– was o lis en o he cleaning employees alking abou wha hey do in hei daily wo k and how hey eel abou i . To be su e, “lis ening” was in o med by an in e iew sc ip co e ing ques ions abou he ca ee , wo k ac i i y, job sa is ac ion, amily dynamics and pe sonal li es. Second, he empi ical in es iga ion on housecleaning (Ap il 2011 – Feb ua y 2013) d aws on open-ended in e iews wi h 25 paid domes ic wo ke s in he ci y o Lisbon. Simila ly o wha was done in he i s esea ch p ojec , esponden s we e loca ed h ough snowball ecommenda ion, an adequa e s a egy o gain access o an occupa ion o en pe o med in he unde g ound economy as ad oca ed in much o he exis ing esea ch on paid domes ic wo k (Cock, 1980; Rome o, 1992; Hondagneu-So elo, 2001; Van Walsum, 2011). The semi-s uc u ed sc ip co e ed expe iences in he labo ma ke , he o ganiza ion o domes ic labo , ela ionship wi h employe s and o he ele an indi iduals and ins i u ions, pe sonal and household ajec o ies, and demog aphic and socioeconomic ea u es. The o mula ion o new elemen s and esea ch ques ions by esponden s was encou aged. Regula consul a ion wi h public o ice s, expe s and o he s a egic in o man s p o ided use ul backg ound sugges ions and cla i ica ions. In bo h esea ch p ojec s, he snowball ec ui men o esponden s pe mi ed a sa is ac o y deg ee o us , inc easing he comple eness and eliabili y o da a. We ha e ied whe e e possible o di e si y he demog aphic p o ile o esponden s, which equi ed ejec ing some o he con ac s sugges ed and looking o o he s. Acco ding o he p emises o quali a i e esea ch, he conce n was no o selec a s a is ically ep esen a i e se o indi iduals bu a he a “socially signi ican ” one. The e o e, esponden s a e conside ed no only as single indi iduals, bu as pa o a social g oup ha sha es common cha ac e is ics (Rapley, 2007). The analysis o da a builds on he no ion o ac o s being loca ed in speci ic social con ex s, he e o e gi ing 300 ER 36,3 Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) The compa a i e analysis o comme cial cleaning and housecleaning con ibu es o illumina e he di e en o ganiza ional and social logics a wo k. The con ex s o employmen examined in his a icle e eal he same subal e n s anding o hese wo occupa ional ac i i ies on he low-skill inges o he se ice sec o . Fu he bene i s can be d awn om a compa a i e lens. Fu u e esea ch migh pay a en ion o wo k pe o med by cleane s in ye o he o ganiza ional con ex s and examine how se ice in e ac ion and digni y a e nego ia ed he e. 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(2005), “‘Ren a mom’ and o he se ices: ma ke s, meanings and emo ions”, In e na ional Jou nal o Wo k O ganisa ion and Emo ion, Vol. 1 No. 1, pp. 74-86. Mosley, R.W. (2007), “Cus ome expe ience, o ganisa ional cul u e and he employe b and”, Jou nal o B and Managemen , Vol. 15 No. 2, pp. 123-134. 310 ER 36,3 Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT) Abou he au ho s So ia Alexand a C uz is an Assis an P o esso a he Facul y o Economics a he Uni e si y o Po o, whe e she eaches o ganiza ional sociology and o ganiza ional beha io . She has de eloped and coo dina ed esea ch p ojec s on se ice wo k, educa ion and employmen and p o essional g oups. He cu en publishing in e es s include se ice wo k, employmen , managemen and social en ep eneu ship. So ia Alexand a C uz is he co esponding au ho and can be con ac ed a : sac [email p o ec ed] D Manuel Ab an es is a PhD Candida e a he Uni e si y o Lisbon and a membe o SOCIUS – Resea ch Cen e in Economic and O ganiza ional Sociology. Since 2007, he has been ac i e in empi ical esea ch on employmen , gende equali y, and mig a ion. He is also a gues lec u e in sociology o wo k and leisu e a he Open Uni e si y Po ugal. To pu chase ep in s o his a icle please e-mail: [email p o ec ed] O isi ou web si e o u he de ails: www.eme aldinsigh .com/ ep in s 311 In e ac ion and digni y in cleaning wo k Downloaded by UNIVERSIDADE DO PORTO A 11:52 21 Ma ch 2016 (PT)