Phenomenological s udy abou enhancing uni e si y s uden 's psychosocial wellbeing
h ough YouTube ideos:
Au onomous Senso y Me idian Response (ASMR) in Finland
Chan Ko Wai
Mas e 's hesis
Facul y o Educa ion, Media Educa ion
Uni e si y o Lapland
Sp ing 2020
Uni e si y o Lapland, Facul y o Educa ion
The i le o he p o g adu hesis: Phenomenological s udy abou enhancing uni e si y
s uden 's psychosocial wellbeing h ough YouTube ideos: Au onomous Senso y Me idian
Response (ASMR) in Finland
Au ho : Chan Ko Wai
Deg ee p og amme: Media Educa ion
The ype o wo k: P o g adu hesis_X_Lauda u hesis__Licencia e hesis__
Numbe o pages: 87 + 7 Appendices
Yea : 2020
Abs ac . The p esen quali a i e s udy aimed o explo e how he a i udes, expe iences, and
eelings o Au onomous Senso y Me idian Response (ASMR) ideos could be used o
enhance psychosocial wellbeing simila o mind ulness-based ea men p og ams. ASMR
is an a ypical and mul isenso y phenomenon in which a ingling sensa ion is o en elici ed
ollowing speci ic audio- isual s imula ions. Al hough ASMR expe iences ha e been
announced o enhance wellbeing and phenomenologically supe imposed wi h mind ulness,
he e is a lack o esea ch explo ing how ASMR expe iences ela e o wellbeing. In his s udy,
he heo e ical unde pinnings o he Di e en ial Suscep ibili y o Media E ec s Model (DSMM)
by Pa i M. Valkenbu g and Jochen Pe e (2013) a e me ged wi h Posi i e psychology's
wellbeing heo y (PERMA) by Seligman (2011) o he i s ime wi h he objec i e o explo e
and link he dis inguishing cha ac e is ics o ASMR ideo wi h wellbeing ou comes.
The s udy en ailed wo in-dep h semi-s uc u ed in e iews, which we e conduc ed wi h h ee
uni e si y s uden s (one emale and wo males) in Finland. In e p e a i e phenomenological
analysis wi h coding schemes was employed and guided by DSMM and Seligman's i e
domains o well-being. Th ee main hemes and ou een sub hemes eme ged om he
analyses o he in e iew ansc ip s co esponding o he esea ch ques ion. The main
hemes include ASMR in en ional use, ASMR media con en s, and ASMR mul isenso y
in eg a ion. The sub hemes encompass p io ASMR-like expe iences, social p essu e om
amily membe s and cu iosi y, di e en ypes o sound, oices, and mo emen ; nos algic
hough s, p o-change bias, and posi i e esponses. Explo a ion o in e iewees' na a i es
u he b ough o ligh issues conce ning ASMR's emo ional e ec s on wellbeing. Analyses
e eal di e en sub hemes clus e ed in o i e main hemes: Posi i e Emo ion, Engagemen ,
Rela ionships (Connec edness), Meaning and Making a Connec ion, and Accomplishmen .
The indings showed how ASMR ideos enhance wellbeing h ough mind ulness-like
expe iences. These esea ch indings a e signi ican due o he ASMR ideos' po en ial o
inc ease wellbeing and happiness. Fu he mo e, hei in luence can ex end o ele a ing he
abili y o concen a e on asks a hand, imp o ing he quali y o sleep by s opping umina ion,
inc easing sel -con idence, and mo i a ing al uis ic beha io . The bene icial po en ial o
ASMR ideos o p omo e psychosocial wellbeing is ema kable.
Keywo ds: ASMR, DSMM, In e p e a i e phenomenological analysis (IPA), Mind ulness,
PERMA, Psychosocial wellbeing
Fu he in o ma ion: I gi e pe mission he p o g adu hesis o be ead in he Lib a y _X_
I gi e pe mission he p o g adu hesis o be ead in he P o incial Lib a y o Lapland _X_
i
Lis o Figu es and Tables in he hesis
Figu es
Figu e 1. To al numbe o Views Pe Mon h o Finnish ASMR is Si a So ia on
YouTube 3
Figu e 2. Concep ual diag am o esea ch ques ions and objec i es 10
Figu e 3. Diag am o Resea ch Me hodology and a ionale 33
Figu e 4. Flow p ocess o he eme gen sub hemes and subsequen applica ion
o he hemes o he PERMA model, iden i ied h ough IPA. 39
Figu e 5. Mind map o in e iew na a i e sub hemes and hemes o he PERMA
model in ela ion o ASMR expe ience 41
Figu e 6. Rela i e s eng h o he i e PERMA hemes and in e connec ions be ween
hemes 66
Figu e 7. P oposed model o ASMR media e ec s wi h wellbeing 67
Tables
Table 1. Pa icipan s’ demog aphic and ASMR p o ile. 34
Table 2. Time able o he in e iew schedule 37
Table 3. S ages in IPA Analysis 42
Table 4. Themes and Sub hemes o ASMR in en ional use and esponses 45
Table 5. Themes and Sub hemes o ASMR media e ec s wi h wellbeing 51
ii
Lis o Abb e ia ions
Augmen ed Reali y
AR
Au onomous Senso y Me idian Response
ASMR
ASMR A is
ASMR is
bea s pe minu e
bpm
Big Fi e In en o y Pe sonali y Tes
BFI
Combined S imuli
CS
Di e en ial Suscep ibili y o Media E ec s Model
DSMM
do sal An e io Cingula e Gy us
dACG
Elec oencephalog aphy
EEG
unc ional Magne ic Resonance Imaging
MRI
Hea Ra e
HR
In e io F on al Gy us
IFG
In e p e i e Phenomenological Analysis
IPA
medial p e on al co ex
mPFC
Mind ul A en ion and Awa eness Scale
MAAS
Non-Rapid Eye Mo emen
NREM
Nucleus Accumbens
NAcc
Posi i e emo ion, Engagemen , Rela ionship, Meaning and
Accomplishmen
PERMA
Region-O -In e es
ROI
Skin Conduc ance Le el
SCL
Supplemen a y Mo o A ea
SMA
To on o Mind ulness Scale
TMS
iii
Table o Con en s
1 – In oduc ion 1
1.1 ASMR: De ini ion, His o y and Online communi ies 1
1.2 ASMR in Finland 2
1.3 Resea ch P oblem and con ex 3
1.4 Resea ch Ques ions and Objec i es 4
2 – Backg ound 4
2.1 ASMR cha ac e is ics and con en 4
2.2 ASMR and indi idual di e ences 5
2.3 ASMR and o he mul isenso y phenomena 7
3 – Concep ual F amewo k 9
3.1 Media Use & Wellbeing 9
3.2 In he di ec ion o posi i e media psychology 10
3.3 Media E ec : Di e en ial Suscep ibili y o Media E ec s Model (DSMM) 11
3.4 PERMA model (Wellbeing Theo y) 16
3.4.1 Posi i e emo ion and p e ious esea ch on ASMR 17
3.4.2 Engagemen and p e ious esea ch on ASMR Flow-like Men al S a e 19
3.4.3 Rela ionship and p e ious esea ch on ASMR Social Connec edness 20
3.4.4 Meaning and Sense o Pu pose 20
3.4.5 Accomplishmen and Sense o Achie emen 21
3.5 PERMA: Explo ing media e ec s 21
4 – Li e a u e Re iew 22
4.1 Psychophysiological s udy abou ASMR and a ec i e esponses 22
4.2 Neu ophysiological imaging s udies abou ASMR and Social Connec edness 24
4.2.1 ASMR ela ed o empa hy and social engagemen 24
4.2.2 ASMR ela ed o a ilia i e beha io s 25
4.3 O he s udies on he bene i s o ASMR engagemen 25
4.3.1 Senso y Channel e ec s o ASMR on Sho - e m memo y 25
4.3.2 ASMR combined wi h Binau al Bea Inducing o Sleep 26
i
4.3.3 The linkage be ween ASMR & Mind ulness Medi a ion 28
4.4 Conclusion 29
5 – Resea ch Me hodology 30
5.1 Phenomenological App oach o Inqui y 30
5.2 In e p e a i e Phenomenological Analysis (IPA) 31
5.3 Theo e ical Desc ip ions o IPA 32
5.4 Pa icipan Selec ion 34
5.5 Ma e ial and Me hod 36
5.6 In e iew schedule and p o ocol 37
5.7 Da a Analysis 38
5.8 Coding S a egy 43
5.9 Validi y and Reliabili y 43
6 – Findings 44
6.1 S uden s’ ASMR expe iences 45
6.2 The e ec o ASMR expe iences on he psychosocial wellbeing
o s uden s in Finland 51
7 – Summa y o Findings & Discussion 67
7.1 ASMR In en ional Use and Mul isenso y In eg a ion 68
7.2 Bodily Sel -awa eness in ha mony wi h Psychosocial Wellbeing 70
7.3 Limi a ions 73
8 – Conclusion and sugges ions o u u e esea ch 73
Re e ences 76
Appendices
Appendix A S uden Demog aphics Ques ionnai e 88
Appendix B In o med Consen Fo m 89
Appendix C In e iew One: Focused ASMR Li ed Expe iences 91
Appendix D In e iew Two: The De ails o Expe ience 92
Appendix E ASMR digi al lye 93
Appendix F Coding scheme on ASMR & Wellbeing 94
1
1 In oduc ion
The e has ecen ly been a emendous public in e es in an a ypical phenomenon:
Au onomous Senso y Me idian Response (ASMR) by hose capable o expe iencing i .
This mul isenso y phenomenon d aws hund eds o housands o people o YouTube
channels dedica ed o i e e y day. To ake an example, Gen leWhispe ing is one o he
mos popula channels p oducing ASMR con en and has shown o e one million
subsc ibe s and 470,000,000 iews (McE lean & Banissy, 2018, 2). No ably, he e we e
o e 6 million ideos on Ins ag am wi h he hash ag #asm . This hash ag #asm was
ecognized as he p ima y end o 2018 on his social ne wo k. The sea ching o
hash ags and keywo ds p oduces mo e han 12 million ideos o his ype wi h a la ge
numbe o iews and suppo e s on YouTube channel (An ono a, 2019, 8). Acco ding o
Ah e s, ASMR is cu en ly (as o Feb ua y 2019) he 8 h mos common keywo d sea ched
on YouTube wo ldwide (Val aka i e al., 2019, 2). The e is a popula end in bo h online
ideo con en and comme cials o ASMR ha a e ilmed o p omo e p oduc s by amous
b ands, o ins ance, Coca Cola, KFC, IKEA, Tic Tac, Taco Bell, Do e Chocola e,
Michelob Ul a and o he s (An ono a, 2019, 9). Recen ly, he o icial Pokémon YouTube
channel (Pokemon- hemed ASMR) has appea ed on he ASMR end in Japan. The i s
ideo comes om he Pokémon Kids TV YouTube channel, showing Chespin ea ing some
Poké Pu s and making exagge a ed munching sounds (Sco , 2020). Besides, some
Mukbang (Ko ean wo ds o "ea ing" and "b oadcas ") channels on YouTube a e also
de o ed en i ely o ASMR and ocus on p oducing di e en ea ing sounds (Anjali, 2019).
1.1 ASMR: De ini ion, His o y and Online communi ies
Au onomous Senso y Me idian Response (ASMR) is a mul i-senso y phenomenon
ypically cha ac e ized by dynamic ingling sensa ion sp eading ac oss he scalp, mo ing
downwa ds along he line o he spinal co d, and hen p opaga ing o he a ms and legs
(Cash, Heisick, & Papesh., 2018, 1). In his con ex , Au onomous e e s o pe sonal
abili y o acili a e o p oduce he sensa ion a will. Senso y is de ined as he sense o gans
ansmi ed he ne e impulse o he b ain o senses hemsel es in esponse o an ex e nal
igge . Me idian is de ined as he highes poin o apex and also so-called o eupho ia. In
e ms o T adi ional Chinese Medicine, he me idian also illus a es he pa hways aken by
he qi, o li e ene gy, as i lows h ough he human body (S e ano , Po oz, Kim, Lim, Cha,
& Nam, 2013, 1). Response is e e ed o how he indi idual eac s o a igge ing s imulus
o hough (Del Campo & Kehle, 2016, 1).
2
Acco ding o Aus ian w i e Clemens J. Se z, Vi ginia Wool 's no el M s. Dalloway
published in 1925 ha e a passage ha may be ela ed o he ASMR phenomenon (Se z,
2015). This passage gene ally e e s o he human oice, and so o whispe ed ocal
sounds simila o ASMR igge s o many ASMR expe ience s pos ed commen s o
YouTube ideos ha hey desc ibe someone speaking o whispe ing di ec ly o he came a
(Wool , 2005, 141). On an online heal h o um, he ASMR sensa ion i s appea ed in 2007
as a good eeling o unknown o igin. People epo ed o ha e he ele an sensa ion in
a ious si ua ions in hei daily li es o yea s, bu some o hem did no emembe a ime
when hey did no eel ASMR (Bode, 2019, 3). In 2010, i was b ough o he public
a en ion again, and nume ous online o ums included discussions o a p e iously
unnamed eeling e med Au onomous Senso y Me idian Response c ea ed by Jenni e
Allen. La e , ASMR desc ip ions we e p oli e a ed in he media, and some jou nalis s
e e ed o he ingling sensa ion as "b ain o gasms" (F edbo g, Cla k, & Smi h., 2017, 1).
The i s ASMR online communi y s a ed in 2009 when he YouTube channel
Whispe ingLi e was c ea ed. O he channels ha e appea ed o sha ing con en ha was
explici ly aimed a s imula ing a elaxing sensa ion wi hin a sho ime. Today, se e al
YouTube channels wi h ASMR con en ha e mo e han a million subsc ibe s and millions
o iews, illus a ing he g owing popula i y o he phenomenon (Bode, 2019, 4).
Nowadays, he e a e se e al Apps specialized in ASMR, such as ASMR Sleep 3D Sounds
(compose own mixes and soundscapes by adding, d agging, and modula ing sounds); and
ASMR Slime T igge s (slime simula o wi h isual s imula ion) (Da id, 2019).
1.2 ASMR in Finland
ASMR phenomenon has become popula in Finland o e he las yea s, and nume ous
new ASMR con en YouTube channels ha e been c ea ed. The i s Finnish ASMR a is s
we e Ma ilda Koi is o and s a ed in he 2014 Whi eWin e Whispe s channel (Tu iainen,
2019, 27-28). Then, a amous Finnish YouTube ideo blogge Si a Salminen (Spa-
Roleplay- ideo), appea ed, and he published ASMR channel was iewed o e 20 million
imes in Sep embe 2019, shown in Figu e 1.
3
Figu e 1 shows ha a sudden inc ease in he o al iews o Finnish ASMR is s channel in
he pe iod om Oc obe o Ma ch in 2018-2019 and 2019-2020. This end has aised he
ques ion whe he Finnish people could likely seek ASMR ideos o elie e hei kaamos
pe iod p oblems and why he numbe o iewing inc eased in ha pe iod as he p e ious
esea ch has shown ha ASMR expe ience s had epo ed eelings o elaxa ion and well-
being (Ba a & Da is, 2015, 1).
1.3 Resea ch P oblem and i s con ex
The pola nigh , also called kaamos, e e s o he da k pe iod ha las s o 51 days om
Oc obe o he beginning o Ma ch in he mos no he n pa o Finland. Almos 40 pe cen
o Finnish people expe ience speci ic changes in mood and beha io , and abou 9 pe cen
ha e symp oms o win e dep ession du ing he Kaamos pe iod (G imaldi, 2009, 9).
Besides, 30 pe cen o Finnish uni e si y s uden s su e ed om psychological p oblems,
including con inuous o e s ain (43 pe cen ), eeling unhappy and dep essed (27 pe cen ),
di icul ies concen a ing on asks a hand (32 pe cen ), loss o sleep caused by wo ying
(23 pe cen ), and loss o sel -con idence (23 pe cen ). One- hi d o s uden s epo ed
expe iencing conside able s ess, and 28 pe cen o emale and 19 pe cen o male
s uden s epo ed hey wo y a lo o e s udy- ela ed ma e s e en in hei ee ime (Kun u
e al., 2017, 34-37, 68-72). I is also epo ed ha ASMR can b ing empo a y elie o
hose su e ing om dep ession and phenomenologically o e lap wi h mind ulness (Ba a
Kaamos’s pe iod
Kaamos’s pe iod
Figu e 1: To al Views Pe Mon h o Finnish ASMRis Si a So ia on YouTube. Adap ed
om:h ps://socialblade.com/you ube/channel/UCjNyeUaGpD0o7z5Vb uS6-A/mon hly
10
Figu e 2. Concep ual diag am o esea ch ques ions and objec i es. Adap ed om P.M.
Valkenbu g and J. Pe e , 2013.
In Figu e 2, he op wo ci cles (RQ1 and RQ2) co espond o he esea ch ques ions and aims o
he cu en s udy. The esea ch ques ion one is, "How do s uden s expe ience ASMR?". The
objec i e is o explo e he di e en ial suscep ibili y a iables o ASMR media use. Resea ch ques ion
wo is, "Wha kind o emo ional e ec s om he ASMR expe iences ha e on he psychosocial
wellbeing o s uden s in Finland?". The objec i e is o explo e and ace he e ec s o ASMR
exposu e on a a ie y o media esponses. These esponses on how o enhance psychosocial
wellbeing o uni e si y s uden s in Finland. The condi ional, h ee ypes o indi ec and ansac ional
e ec s a e ep esen ed by A, B1, B2, B3, and C.
3.2 In he di ec ion o posi i e media psychology
Posi i e psychology e e s o a sub ield o psychology ha inspec s how indi iduals
accomplish sa is ying li es. A key a iable in his sub ield is well-being, which is
concep ualized as a mul i-dimensional concep ha includes happiness and eudaimonic
(i.e., meaning ul) expe iences (Bonus e al., 2018, 2). Al hough psychologis s ha e
Disposi ional
De elopmen al
Social
Media
Use
Phenomenological
Expe ience
Wellbeing
P osi i e Emo ion
E ngagemen
R ela ionship
M eaning
A ccomplishmen
Response
S a es
Cogni i e
Emo ional
Exci a i e
Media E ec s
Pe cei ed
Emo ional
Expe ience
Pe cei ed
Media ed
Expe ience
ASMR
wi h
YouTube
(A) Condi ional E ec s:
P edic o s
RQ2
RQ1
B3
B2
B1
C: T ansac ional E ec s
Mode a o s
11
in es iga ed p edic o s o well-being o decades (Ryan & Deci. 2001, 142),
communica ion esea che s ha e only ecen ly ocused a en ion on he po en ial o media
con ibu ing o well-being (Riege , Reinecke, F ischlich, & Ben e., 2014, 17). Fo example,
Wellbeing (PERMA) heo y was implemen ed o iden i y he s eng hs in exis ing games
ha gene a e posi i e a ec and social unc ioning, con ibu ing o and suppo ing well-
being w i en by Jones, Scholes, Johnson, Ka siki is, & Ca as (2014). On he o he hand,
some esea che s s a ed o u ilize DSMM in he posi i e media e ec s, such as Look on
he b igh side (o media e ec s): Pokémon Go as a ca alys o posi i e li e expe iences
ha was published by Bonus, Peebles, Ma es, & Sa mien o (2018). The e o e, he cu en
p ojec ex ends his de eloping line o esea ch, ocusing on wellbeing as an ou come o
media consump ion o ASMR ideo ( a he han ideo games). In he ollowing sec ions,
he concep ual amewo k will be illumina ed his po en ial: Valkenbu g and Pe e 's (2013)
DSMM and PERMA wi h wellbeing heo y.
3.3 Media E ec : Di e en ial Suscep ibili y o Media E ec s Model (DSMM)
Di e en ial Suscep ibili y o Media E ec s Model (DSMM, 2013) is an in eg a i e model o
imp o e ou unde s anding he oles o , and ela ionships be ween, media (e.g., media
use, media p ocessing) and nonmedia (e.g., indi idual-di e ence a iables, social con ex )
a iables in media-e ec s heo ies (Valkenbu g & Pe e , 2013, 222). I ocuses on mic o-
le el media e ec s and obse a ions o he indi idual media use (Valkenbu g & Pe e ,
2013, 221-222). The DSMM builds upon om ea lie indi idual-le el o some ecen well-
ci ed media e ec s heo ies, such as social cogni i e heo y, Bandu a, 1986; he limi ed
capaci y model, Fisch, 2000; Lang, 2000; ein o cing spi al model, Sla e , 2007. This
model can explain heo e ically how and why some indi iduals a e mo e suscep ible o
media e ec s han o he s unde ce ain condi ions (Valkenbu g & Pe e , 2013, 221;
Pio owski & Valkenbu g, 2015, 1780). Thus, he bene i o he DSMM app oach o
unde s anding media e ec s is ha i p o ides a amewo k o imp o e he
concep ualiza ion o he oles and ela ionships be ween media and non-media a iables
o media e ec s. The bene i s o concep ual cohe ence lead me o choose his model as
pa o a concep ual amewo k in he cu en s udy (Valkenbu g & Pe e , 2013, 222).
The ypes o media e ec s add essed by DSMM include (A) condi ional e ec s, (B) indi ec
e ec s, and (C) ansac ional e ec . The e a e ou componen s in he DSMM: media use,
indi idual/di e en ial suscep ibili y a iables, esponse s a es, and media e ec s
(Land um, Olshansky, & Richa ds., 2019, 3). Acco ding o he amewo k o he DSMM,
12
media use is e e ed o he in ended use o media ypes, con en (e.g., en e ainmen ,
ad e ising), and echnologies (Valkenbu g & Pe e , 2013, 222) and also includes a a ie y
o ac o s such as media con en exposu e, media channels selec ion, and equency and
leng h o media use. Di e en ial suscep ibili y a iables p edic media use (Land um e al.,
2019, 4). In he cu en s udy, howe e , sel -selec ed ASMR ideo clips a e used and
iewed by pa icipan s and hen y o ind he in e ac ion be ween he ASMR ideo clips
and he di e en ial suscep ibili y a iables on he esponse s a es o pa icipan s and
subsequen media e ec s.
The media e ec s a e e e ed o as he delibe a i e and non-delibe a i e sho - and long-
e m wi hin-pe son changes in cogni ions, emo ions, a i udes, belie s, physiology, and
beha io ha esul om media use (Valkenbu g & Pe e , 2013, 222). In he con ex o
posi i e media e ec s, he DSMM sugges s h ee essen ial asks: 1) examine he ac o s
ha p edic exposu e o posi i e media con en ; 2) examine how emo ional, cogni i e,
physiological, and social esponses ela e o well-being, and 3) examine how hese media
esponse s a es a e in luenced by di e en ial suscep ibili y ac o s (Bonus e al., 2018, 3).
Pa o he newness o he cu en s udy lies in explo ing all h ee asks simul aneously and
he co esponding esea ch objec i es: he ac o s ha p edic ASMR, posi i e esponses
o ASMR, he ac o s ha mode a e esponses, and he associa ions be ween esponse
s a es and well-being. The o he newness lies in ocus on how ASMR, which a o ds a
a ie y o ways o posi i e ou comes no a ailable in o he media.
(A) Condi ional e ec s (media exposu e → media esponses)
Condi ional e ec s in ol e indi idual o social a iables ha mode a e he di ec ion o
s eng h o a media e ec so ha hese a iables de e mine who is suscep ible o e ec s
ela ed o media use (Hous on, Spialek, & Fi s ., 2018, 7). The indi idual o social
a iables a e he cha ac e is ics o he indi idual, en i onmen s, o si ua ions ha in luence
he na u e o media e ec s. In addi ion o ac ing as mode a o s, hese indi idual and social
a iables can also unc ion as p edic o s o media use (Hous on e al., 2018, 7).
Valkenbu g and Pe e (2013b) ha e ex ended he di e en ial suscep ibili y p o o ype o
ocus speci ically on suscep ibili y o media e ec s. They sugges ha indi idual
di e ences can be g ouped in o h ee ypes o suscep ibili y: disposi ional (P1),
de elopmen al (P2), and social suscep ibili y (P3) (Pio owski & Valkenbu g, 2015, 1779).
13
Disposi ional suscep ibili y (P1) is de ined as all pe son-based cha ac e is ics ha may
enhance hei suscep ibili y o media e ec ; including gene ics, gende , empe amen ,
pe sonali y, cogni ion, alues, a i udes, belie s, mo i a ions, and moods (Beyens,
Valkenbu g, & Pio owski, 2018, 3; Valkenbu g & Pe e , 2013b, 226). Mos disposi ional
a iables iden i ied in he DSMM, including gende , pe sonali y/ empe amen , cogni ion
(e.g., sc ip s; and schema a), a i udes, mo i a ions, iden i y, and moods (e.g., sadness,
happiness) ha e been shown o p edispose media use (Valkenbu g & Pe e , 2013b, 232).
The pe sonali y/ empe amen includes neu o icism, ai agg ession, need o a ec , need
o cogni ion, sensa ion seeking, and cogni ion encompasses sc ip s (i.e., a p e-exis ing
knowledge s uc u e in ol ing e en sequences) and schema a (i.e., a p e-exis ing
knowledge s uc u e in memo y.).
De elopmen al suscep ibili y (P2) is de ined as he selec i e use o and esponsi eness
o media due o cogni i e, emo ional, and social de elopmen . In gene al, indi iduals
p e e media con en ha is only mode a ely disc epan om hei age- ela ed
comp ehension schema a and emo ional expe iences (Valkenbu g & Pe e , 2013b, 233).
I s in luence is he s onges in childhood and ea ly adul hood and becomes smalle in
middle and olde adul hood (Valkenbu g & Pe e , 2013b, 227).
Social suscep ibili y (P3) is de ined as all social-con ex ac o s ha may enhance o
educe media e ec s, such as pa en ing s yle, media-speci ic pa en ing, o pee p essu e
(Beyens e al., 2018, 4). These social con ex s can ac on a mic o (e.g., amily, iends,
pee s), meso (e.g., school, chu ch, wo k), and mac o-le el (e.g., cul u al no ms and
alues) (Valkenbu g & Pe e , 2013b, 227). Media e ec s a e enhanced i he messages
assemble wi h he alues, no ms, and opinions in he social en i onmen /con ex o he
media use . On he o he hand, media use s can ei he change hei cogni ions abou he
media message o hei cogni ions abou hei social en i onmen (Valkenbu g & Pe e ,
2013b, 234-235). Social con ex s can also mode a e media esponse s a es du ing sha ed
media use because media use s a e e y sensi i e o o he s' a i udes, moods, and
emo ional eac ions. Thei own cogni i e, emo ional, and exci a i e esponse s a es can be
in ensi ied o dampened du ing sha ed media use (Valkenbu g & Pe e , 2013b, 234).
Impo an ly, he DSMM in e p e s p edic o s o media use no jus as mo i a ions, bu also
as mode a o s o he ela ionship be ween media use and esponses. In o he wo ds,
di e en a i udes and expe iences ha mo i a e people o use pa icula ypes o media
migh also modi y he expe iences ha esul om ha use (Bonus e al., 2018, 8).
14
The e o e, hese indi idual and social cha ac e is ics a e likely o be media e ec s
mode a o s and media use p edic o s (Hous on e al., 2018, 7).
(B) Indi ec e ec s
The second o m o media e ec s includes indi ec e ec s add essed by h ee ypes o
media e ec media o s (B1, B2, & B3). The i s g oup o media o s in ol es si ua ions
whe e media use (B1) unc ions as he media o s be ween an indi idual o social a iable
and ou comes o media use (Hous on e al., 2018, 7). Fo example, eenage s high in
sensa ion seeking a e p edisposed o use iolen media, which in u n will ein o ce hei
agg essi e beha io (Valkenbu g & Pe e , 2013b, 223). The second o m o po en ial
media o s in DSMM includes media esponse s a es. Fo example, exposu e o an
a ousing news i em may s imula e iewe s' a en ion and physiological a ousal, which in
u n s imula es hei ecall o memo y o a i udes owa d he news issue (Valkenbu g &
Pe e , 2013b, 223-224). Media esponse s a es include ha occu du ing o jus a e
exposu e o media: cogni i e (i.e., he a en ion o and p ocessing o pa icula media
con en ), emo ional (i.e., a ec i e eac ions, such as ea and joy while o a e wa ching o
playing), and exci a i e (i.e., physiological a ousal while o jus a e wa ching o playing)
esponse s a es ha may, in u n, media e o he e ec s (Beyens e al., 2018, 2; Hous on e
al., 2018, 7). The DSMM posi s ha media e ec s a e indi ec ly media ed by media
esponse s a es o he media use ha is o igina ed om media use (Pio owski &
Valkenbu g, 2015, 1780-1781).
The cogni i e esponse s a e (R1) e e s o media use s selec i ely a end o and in es
cogni i e e o o unde s and media con en , which is ope a ionalized he e as sel - epo ed
concen a ion as well as physiological hea a e. Concep s like cogni i e abso p ion,
eali y pe cep ion, he cogni i e dimensions o empa hy, and coun e a guing also ep esen
cogni i e esponse s a es (Fikke s & Pio owski, 2019, 3; Valkenbu g & Pe e , 2013b,
228).
Emo ional esponse s a es (R2) a e concep ualized as all a ec i e eac ions o media
con en (i.e., he message, he s o yline, and he ica ious a ec i e eac ions o
cha ac e s). The emo ional dimension o s a e empa hy (i.e., he expe ience o emo ions
ha a e simila o hose expe ienced by media cha ac e s) and sympa hy a e also seen as
emo ional esponse s a es; and ope a ionalized as posi i e and nega i e sel - epo ed
emo ions (Fikke s e al., 2019, 3; Valkenbu g & Pe e , 2013b, 228).
15
Exci a i e esponse s a es (R3) e lec he deg ee o physiological a ousal in esponse o
media con en , which ope a ionalizes as sel - epo ed and physiological a ousal (Fikke s e
al., 2019, 3; Pio owski & Valkenbu g, 2015, 1780-1781). Fo example, ASMR is an
a ousing (bu no sexual) expe ience, and ASMR ideos ha e conso ed wi h boos ed
exci ing sensa ion and skin conduc ance le els (an indica o o physiological a ousal)
(Poe io, Blakey, Hos le , & Vel i., 2018, 14). Each o hese esponse s a es is expec ed o
change in esponse o di e en media.
The mixing console analogy
The cogni i e, emo ional, and exci a i e esponse s a es may phenomenologically be
dis inc , bu hey could be he same on ologically. In he DSMM, i is use ul o in es iga e
cogni i e, emo ional, and exci a i e esponse s a es as sepa a e uni s because mos
indi iduals do expe ience hough s, eelings, and a ousal as sepa a e, and hese esponse
s a es should be s udied simul aneously and in e ac i ely (Valkenbu g & Pe e , 2013b,
229). The mixing console is used as an analogy in o de o unde s and he mu ual
inclusi eness o h ee media esponse s a es. Imagine a mixing console consis ing o
h ee slide s, which ep esen he cogni i e, emo ional, and exci a i e esponse s a es
(Valkenbu g & Pe e , 2013b, 229). Acco ding o he DSMM, in some media use si ua ions,
all h ee slide s can be high. A simila in ensi y o engagemen may occu when people
play a highly in ol ing compu e game, such as a i s -pe son shoo e (Valkenbu g &
Pe e , 2013b, 229). In o he media use si ua ions, he cogni i e and emo ional slide s may
be pa icula ly high, and he exci a i e slide ela i ely low. Fo example, when one
wa ches sad media con en , which gene ally leads o less a ousal han iolen con en
(Valkenbu g & Pe e , 2013b, 229). Some heo ies a gue ha media e ec s can occu
when he cogni i e slide o he mixing console is low o when all slide s o he mixing
console a e low, a s a e which implies an au oma ic o unconscious media esponse s a e
(Valkenbu g & Pe e , 2013b, 230).
The inal ype o indi ec e ec in ol es i s -o de media e ec s (B3) as a media o o
o he second-o de media e ec s (Hous on e al., 2018, 7). Fo example, adolescen s' use
o social media can enhance hei sel -disclosu e o iends, which in u n in luences hei
pe cei ed quali y o hese iendships (Valkenbu g & Pe e , 2009, 79). Likewise,
in o ma ional media use enhances in e pe sonal discussion, which in u n, ein o ces
pa icipa o y beha io (Valkenbu g & Pe e , 2013b, 224).
16
(c) T ansac ional e ec s
The inal o m o media e ec includes ansac ional media e ec s (C), o media e ec s
ha in luence media use (Hous on e al., 2018, 8). The DSMM ex ends hese ea lie
models in wo ways. Fi s , i p oposes ha media ou comes in luence media esponse
s a es. Second, i s a es ha media ou comes a ec he di e en ial-suscep ibili y a iables,
and hus media e ec s ha e a ecip ocal causal e ec on media p ocessing, media use,
and he di e en ial suscep ibili y a iables (Valkenbu g & Pe e , 2013b, 235). The media
e ec s d i e media use, which may con inue so ha mo e media use con inues o
s eng hen e ec s, and his ansac ional in e ac ion can con inue in a ein o cing and
spi aling p ocess as indica ed by he bo om lines in Figu e 2 (Hous on e al., 2018, 8). As
an example, exposu e o disas e media migh inc ease le els o anxie y, and anxie y
migh , in u n, mo i a e indi iduals o seek ou mo e in o ma ion om addi ional media
co e age o soo he ha anxie y (Hous on e al., 2018, 8).
Guided by DSMM, he cu en s udy is conduc ed by se e al in-dep h in e iews oge he
wi h in e p e a i e phenomenological analysis o explo e and summa ize exis ing
knowledge in e ms o ASMR media (a) use p edic o s, (b) e ec s mode a o s, (c) e ec s
media o s ( esponse s a es, media use, media e ec s) (d) ansac ional e ec s, and (e)
di ec e ec s.
3.4 PERMA model (Wellbeing Theo y)
The e a e wo esea ch adi ions: hedonic and eudemonic pe spec i es wi hin he
psychological li e a u e (Hu a & Wa e man, 2014, 1427). The i s one (hedonic) o en
synonymous wi h subjec i e wellbeing, e e s o someone pe cei ed expe ience o
pleasu e o happiness (Umucu, Wu, Sanchez, B ooks, Chiu, Tu, & Chan., 2019, 1) and
concep ualizes wellbeing in espec o he p esence o posi i e and he exclusion o
nega i e a ec , oge he wi h high li e sa is ac ion le els as a cogni i e componen (Diene ,
Suh, Lucas, & Smi h., 1999, 294). The eudaimonic esea ch adi ion, o psychological
wellbeing, e e s o he belie ha wellbeing is composed o he ul illmen o someone's
ue na u e (Umucu e al., 2019, 1) and p oposes a mo e complex iew on wellbeing ha
concep ualizes well-being in connec ion wi h pe sonal g ow h, and he in insic needs and
he meaning ul li e expe iences (Hu a & Wa e man, 2014, 1441).
17
The cu en ocus o medical psychology on pa hology has limi a ions as a psychological
ea men app oach because he " ix-wha ' s-w ong" app oach gi es an incomple e pic u e
o he human po en ial o imp o e hemsel es (Umucu e al., 2019, 2). In mode n
psychology, he examina ion on well-being and i s p edic o s has been seen as a e i al
since he posi i e psychology mo emen has begun o a emp shi ing he adi ional ocus
o (clinical) psychological esea ch away om pa hology and s i ed o a s onge
emphasis on ac o s such as happiness and posi i e expe iences (Seligman &
Csikszen mihalyi, 2000, 6). T adi ionally, media e ec s esea ch has been domina ed by a
hedonic pe spec i e on wellbeing and been ea ed media as a oo o mood enhancemen
(Zillmann, 1988, 331). Some esea ch has ecen ly begun o ocus on he media use and
i s e ec s on eudaimonic wellbeing, o example, by b inging up psychological g ow h ia
"meaning ul en e ainmen " (Oli e & Ba sch, 2011, 30). As such, Seligman's Wellbeing
Theo y in eg a es he hedonic and eudaimonic iews o wellbeing and p oposes ha
op imal wellbeing occu s when hese wo componen s o wellbeing a e p esen wi hin an
indi idual a he same ime (Umucu e al., 2019, 2). Mo eo e , i allows o he
measu emen o each elemen using bo h objec i e and subjec i e app oaches (Fo gea d,
Jayawick eme, Ke n, & Seligman., 2011, 97) and he PERMA-P o ile is now p o ed as a
mul idimensional scale wi h excellen eliabili y and accep able le els o con e gen ,
di e gen , and c i e ion- ela ed alidi y (Umucu e al., 2019, 1). Thus, he PERMA model is
chosen o u ilize in he cu en s udy.
Acco ding o Seligman's o iginal Au hen ic Happiness heo y (2002), he posi ed ha
happiness could be de ined in e ms o h ee domains: posi i e emo ion, engagemen , and
meaning (Tansey e al., 2018, 132). La e in 2011, he e ised his heo y o include wo
addi ional ac o s: ela ionships and accomplishmen . Finally, his e ised heo y called he
PERMA Model consis s o i e co e elemen s: Posi i e Emo ion (E1), Engagemen (E2),
Rela ionships (E3), Meaning (E4), and Accomplishmen (E5) (Tansey e al., 2018, 132).
He concluded ha he wellbeing heo y aims o enhance lou ishing by encou aging i e
pa hways o co e elemen s (Hidaya e al., 2018, 149).
3.4.1 Posi i e emo ion and p e ious esea ch on ASMR
Posi i e emo ion is he eeling o happiness, joy, chee , and he many o he desc ip o s o
good eelings (Jones e al., 2014, 2). A good le el-app op ia ed emo ion could include
eelings o deep pleasu e (Hidaya e al., 2018, 149-150). I can enhance a en ion, help o
gene a e c ea i e and lexible ideas, and b oaden he sel -concep o include o he s mo e
18
eadily (Kok, Ca alino, & F ed ickson., 2008, 5). Mo eo e , i also was associa ed wi h
g ea e sel - egula ion (Tice, Baumeis e , Shmueli, & Mu a en., 2007, 383), ask
pe sis ence, and goal adop ion (Fishbach & Lab oo., 2007, 169). In o he wo ds, college
s uden s' eelings o s ong posi i e emo ions a e mo e likely o abso b deepe in lea ning,
and he s uden s will esul in be e academic achie emen (Hidaya e al., 2018, 150).
Rising he public acknowledgmen o ASMR media sugges s ha people a e upsu ge
using ASMR ideos as he apeu ic ools, including sleep and mood diso de s (Poe io e
al., 2018, 3). ASMR could be used o p o iding empo a y elie o indi iduals wi h
dep ession, s ess, and ch onic pain (Ba a & Da is, 2015, 1). The p e ious indings had
shown ha i y pe cen o pa icipan s said hei mood imp o ed e en in sessions when no
ingling sensa ion was p oduced, and 30 pe cen said ha achie ing his sensa ion was
i al o mood imp o emen (Ba a & Da is, 2015, 8). The ou comes o his esea ch
sugges ha ASMR can gi e empo a y alle ia ion in he mood o hose su e ing om
dep ession, in company wi h many people consciously u ilizing i o his in en ion (Ba a
& Da is, 2015, 11). Besides, six y-nine pe cen o hose who sco ed mode a e o se e e
on he Beck Dep ession In en o y (BDI) claimed using ASMR o elie e hei dep essi e
symp oms (Ba a & Da is, 2015, 8) and sugges ed mo e ele a ing e ec o using ASMR
han hose wi hou dep ession (Ba a & Da is, 2015, 11).
In 2018, a la ge-scale online expe imen was u he conduc ed whe e pa icipan s iewed
a se o h ee ideos (ASMR and con ol) and hen epo ed hei ingles and a ec i e
esponse (Poe io e al., 2018, 3). The pa icipan s wa ched bo h spoken and sound-only
ideos. Fo example, a spoken-only ideo was a hai cu play-ac ing and included igge s
o whispe ing, nuanced mo emen s o he hand, and close-up pe sonal a en ion. A sound-
only ideo, o example, was a snapsho o hands olded a piece o pape , which included
igge s o he epe i i e and slow hand mo emen s and sc a ching sounds (Poe io e al.,
2018, 4). A e wa ching bo h ypes o ASMR ideos, ASMR pa icipan s compa ed o non-
ASMR pa icipan s el signi ican ly mo e exci ed, calme , and less s essed (Poe io e al.,
2018, 8) and we e consis en wi h he esul s in p e ious Ba a & Da is (2015) esea ch.
To sum up, lis ening o an ASMR ideo wi h inaudible o unin elligible whispe ing likewise
o ces he lis ene o ocus and concen a e on he sound and oice i sel , educing
ex aneous imp essions om he su oundings and achie ing o elaxa ion pu poses
(Klausen, 2019, 94).
19
3.4.2 Engagemen and p e ious esea ch on ASMR Flow-like Men al S a e
Engagemen e e s o he connec ion one eels o he ac i i ies one is doing as well as
eelings o being abso bed in and ocuses on hose ac i i ies (Seligman, 2011, 11). An
ac i i y wi h a high le el o engagemen in an ac i i y is also e e ed o as " low"
(Csikszen mihalyi, 1990), o he o e all eeling o being "in he zone" (Tansey e al., 2018,
132).
Ba a & Da is (2015) p oposed ha ASMR is a " low-like" phenomenon ob ained by
iewing he simila s a e o in ense ocus pe o med by o he s and diminished awa eness
o he passage o ime (Ba a & Da is, 2015, 12). Anecdo al epo s o ASMR illus a e a
s a e o ocus, o mo e subs an ial "p esence" and elaxa ion, which is simila o he non-
ac i e aspec s o low (Ba a & Da is, 2015, 3). This passi e ea u e is no ably esonan
wi h ASMR, along wi h bo h s a es encompassing he sensa ion o deep elaxa ion and
well-being, e en i he passi e ea u e o low is ask-di ec ed, whe eas ASMR seems o
in ol e en i e passi i y om he pe son (Ba a , Spence, & Da is., 2017, 2). The schola
u ilized a modi ied e sion o he Flow S a e Scale (Jackson & Ma sh, 1996, 1), which aps
in o he passi e aspec s o low. The indings showed ha pa icipan s wi h g ea e
suscep ibili y o low had been ound o epo a highe numbe o ASMR igge s,
highligh ing a link be ween he wo phenomena (Ba a & Da is, 2015, 12). I sugges s
ha low may be necessa y o achie e sensa ions associa ed wi h ASMR (Ba a & Da is,
2015, 1). In iguingly, some o he mos popula ASMR igge s, such as some specialis s
hand mo emen s, in immensely ocused s a es (e.g., ca ying ou medical exams) o
engaged in epe i i e asks (e.g., olding owels), a e ypical examples o being in a s a e o
low (McE lean & Banissy, 2017, 610). ASMR is induced by ob aining a low-like s a e,
which is acili a ed by obse ing o he s pa ly in such a s a e. The ans e ence o s a e
om pe o me s o he audience has been examined in s udies pu suing he ole o mi o
neu ons (Ba a & Da is, 2015, 12). Besides, pa icipan s p e e con en ha is happy,
in i ing, elaxed, and lacks dange , sugges s ha popula ASMR ideos cen e ing a ound
he manipula ion o objec s may induce an e o less, low-like eel o con en ha is
conduci e o ASMR induc ion (Ba a e al., 2017, 9, 11).
26
' isual,’ 'audi o y,' and ' isual + audi o y' channels (Kim e al., 2019, 226). Fo y- i e
pa icipan s who we e andomly assigned o each o h ee senso y channel condi ions ook
pa in he expe imen s, which consis ed o h ee sessions: aining session, nega i e
a ec session, and ASMR session (Kim e al., 2019, 227). Th ough h ee sessions, each o
he pa icipan s pe cei ed nega i e a ec and ASMR con en s using he assigned senso y
channel and hen conduc ed sho - e m memo y es s, espec i ely. The expe imen al
esul s showed ha he di e ence in sho - e m memo y es sco es be ween nega i e
a ec and ASMR con en s is s a is ically signi ican only o he 'audi o y' channel (Kim e
al., 2019, 229). I means ha he posi i e e ec s o ASMR con en s on sho - e m memo y
a e signi ican only h ough he 'audi o y' channel, so i would be ecommended o use
ASMR sounds o inc easing sho - e m memo y pe o mance (Kim e al., 2019, 230).
4.3.2 ASMR combined wi h Binau al Bea Inducing o Sleep
Sleep is essen ial o main ain physical and cogni i e unc ions in e e yday li e, bu sleep
diso de s a e on he ise (Song & Lee, 2019, 1). This p oblem could be be e sol ed by
inducing sleep employing an audi o y s imulus o imp o e he quali y o sleep han o he
me hods; such as ansc anial di ec cu en s imula ion, ansc anial magne ic s imula ion,
and pha macological app oaches (Song & Lee, 2019, 2).
Two almos equi alen pu e ones o acous ic bea s could ha e lis ened in each ea
simul aneously, and a binau al bea is gene a ed, which induces b ain signals a a speci ic
desi ed equency (Song & Lee, 2019, 2). The binau al bea canno be measu ed di ec ly
bu can be pe cei ed by us because he b ain is he o igin o he bea , and i is obse ed
as an audi o y illusion (Ji aki ayako n & Wongsawa , 2018, 1; Pe ez, Dumas, & Lehmann.,
2019, 4). Ne e heless, he unna u al and epe i i e sound o he binau al bea could make
people eel uncom o able (C espo, Recue o, Gal ez, & Begoña., 2013, 527), and hus,
his audi o y s imulus is discom o o use s o induce sleep. To o e come he
disad an age o he binau al bea , he pe cep ual phenomenon ASMR can be exploi ed o
igge he calmness and elaxa ion eelings ha a e u ilized by many people o elax hei
nega i e moods o esul in sleep (Ba a e al., 2017, 1) and he ASMR igge s we e
p esen ed om na u al sound as he senso y s imuli (Song & Lee, 2019, 3).
The esea che p oposed a no el audi o y s imulus o inducing sleep ha he binau al
bea was combined wi h andomized na u al sounds (e.g., ain, sea wa es, wa e all,
o es , and i e ) o en ain b ainwa es wi h ASMR because some ASMR igge s (e.g.,
27
whispe ing, apping, and c isp sounds) can induce a ingling sensa ion (Ba a & Da is,
2015, 6; Song & Lee, 2019, 3). Speci ically, a 6 Hz binau al bea was u ilized because his
equency a which b ain ac i i y is en ained du ing non- apid eye mo emen (NREM) in
sleep s age 1 (Song & Lee, 2019, 2-3). The bes b ainwa e equencies a e s udied as i e
bands: (1) del a (0.5-4 Hz) a e associa ed wi h deep sleep; (2) he a (4-8 Hz) a e
associa ed wi h ligh sleep, c ea i i y, and insigh ; (3) alpha (8-13 Hz) e lec a calm and
peace ul ye ale s a e; (4) be a (13-21 Hz) a e associa ed wi h hinking, ocusing s a e; (5)
high be a (20-32 Hz) a e associa ed wi h in ensi y o anxie y (Huang & Cha y on, 2008,
39). P io s udies sugges ed ha he ansi ion om wake ulness o sleep is no ed by he
ele a ion o he a wa e ac i i y in he midline egion o he b ain (W igh , Badia, &
Wauquie ., 1995, 888; Ma zano, Mo oni, Go goni, Nobili, Fe a a, & De Genna o., 2013,
1). Thus, he esea ch sugges ed ha he change in he midline egion o he b ain should
be no ed o sleep induc ion (Song & Lee, 2019, 3).
The e we e wo sessions o his expe imen . In session 1, wo audi o y s imuli ( he 6 Hz
binau al bea and ASMR igge s) we e combined a h ee-decibel a ios o iden i y he
op imal a io and he combined s imuli (CS) a ios we e shown as ollows: (i) CS1- binau al
bea s: ASMR igge s = 45:60; (ii) CS2 - binau al bea s: ASMR igge s = 30:60; and (iii)
CS3 - binau al bea s: ASMR igge s = 20:60 (Song & Lee, 2019, 3). The aim o he
session 1 was ocused on whe he he a powe happens in each o he h ee CS
condi ions wi h di e en decibel a es. In session 2, he ou comes o hese CS we e
compa ed wi h an only ASMR igge , only binau al bea , o a sham condi ion (i.e.,
monau al bea s: a silen s imulus was used wi h ea phones in each ea ). The objec i e o
his session in es iga ed sleep induc ion and he con inuous e ec s o audi o y s imuli
(Song & Lee, 2019, 4). In bo h sessions, he changes o audi o y s imuli in i e equency
bands we e analyzed as he spec al elemen s o he elec oencephalog aphy (EEG)
signals (Ji aki ayako n & Wongsawa , 2018, 2). A pai ed - es was hen u ilized o analyze
u he which equency was induced a e lis ening o each audi o y s imulus (Song & Lee,
2019, 5).
The esul s we e shown as below: In session 1, he indings showed ha he a io o
binau al bea and ASMR igge a 30:60 dB (CS2) was he mos e ec i e combina ions o
induce bo h he he a powe and psychological s abili y (Song & Lee, 2019, 5). In session
2, he combined s imulus s ill p ese ed he bene i s o he binau al bea and se led i s
weakness wi h he ASMR igge s, including psychological sel - epo s (Song & Lee, 2019,
28
6). The powe o he he a powe inc eased sha ply in he midline b ain egion associa ed
wi h ansi ion in o sleep, especially a e lis ening o CS2. The esea che s supposed ha
he escala ion o he a powe a e CS2 in he midline egion could induce sleep (Song &
Lee, 2019, 11).
Possible explana ions and illus a ions
Sleep and wake ulness a e con olled by ascending a ousal sleep-p omo ing and he
wake-p omo ing sys ems ha a e inhibi ed by each o he , and hese changes o di e en
neu al oscilla ions a e obse ed h ough EEG signals (Ji aki ayako n & Wongsawa , 2018,
2). When he binau al bea s ge in o he p ima y audi o y co ex, he ne e impulses a e
ansmi ed di ec ly o he ele an audi o y a eas and o he associa ed a eas. The a i al
impulse hen induces he b ain o esona e a a a e o he expec ed equency o binau al
bea s which can be measu ed by EEG hy hms and he phenomenon is called en ainmen
o neu al oscilla ion (Ji aki ayako n & Wongsawa , 2018, 2; Wahbeh, Calab ese, Zwickey,
& Zajdel., 2007, 200). Accu a ely, hese signals en e he halamus, whe e audio senso y
in o ma ion is p ocessed h ough he senso y neu al pa hway (Tang, Vi iello, Pe lis, Mao,
& Riegel., 2014, 3). E en ually, he audi o y signals in he halamus may a ec he sleep-
p omo ing sys em. As such, binau al bea s can egula e he sleep cycle simila o hei
usage o he modula ion o beha io al s a es by en ainmen e ec s (Ji aki ayako n &
Wongsawa , 2018, 3; Pe ez e al., 2019, 13). Rega ding his mechanism, CS could
po en ially induce sleep while keeping 6 Hz he a wa es, which is he ea u e o NREM in
sleep s age 1 (Song & Lee, 2019, 12).
Finally, he indings indica ed ha he p oposed audi o y s imulus could induce sleep while
keeping he use in a psychologically elaxed s a e a he same ime. This echnology
p o ides a signi ican oppo uni y o de elop a no el me hod o inc easing he quali y o
sleep (Song & Lee, 2019, 13).
4.3.3 The linkage be ween ASMR & Mind ulness Medi a ion
Many people sel - epo ed ha ASMR is igge ed when ocusing on he ex e nal igge s,
which esembles mind ulness p ac ice (F edbo g, Cla k & Smi h., 2018, 2). The
esea che s unde wen su ey esea ch o in es iga e he link be ween ASMR and
mind ulness. Mind ulness can be concep ualized as a ai and as a s a e. S a e
mind ulness e e s o an epheme al, om one momen o he nex conscious expe ience
(Tanay & Be ns ein, 2013, 1286), whe eas ai mind ulness is a mo e s able and long-
29
las ing inclina ion o expe ience he wo ld in a mind ul manne (B own & Ryan, 2003, 824).
Two hund ed eigh y- ou people wi h ASMR comple ed he To on o Mind ulness Scale
(TMS), he Mind ul A en ion and Awa eness Scale (MAAS), and a ques ionnai e
examining ASMR expe iences (F edbo g e al., 2018, 2). On he o he hand, he con ols
we e eques ed o wa ch wo ASMR ideos o make su e ha hey did no expe ience
ingling sensa ions conso ed wi h ASMR; and hen hey answe ed he TMS and MAAS
ques ionnai es (F edbo g e al., 2018, 5). The esul s we e shown ha ASMR expe ience s
ha e a highe MAAS ques ionnai e sco e in e ms o ai mind ulness han con ols, and
his sco e di e ences u he implica ed one’s gene al p edisposing o a en ion o and he
awa eness o he p esen momen (B own & Ryan, 2003, 824). Besides, hey also sco ed
highe on he Cu iosi y subscale in e ms o s a e mind ulness measu e in TMS. The
indings u he implica ed he in e es in one’s own inne expe iences we e ele a ed
among he ASMR g oup (Lau e al., 2006, 1447). ASMR emale expe ience s ha e a
highe Cu iosi y sco e han males one and u he sugges ha he cogni i e ounda ions o
ASMR may be di e en be ween he sexes, and ASMR is a cogni i ely ac i e p ocess
(F edbo g e al., 2018, 7). The indings also indica ed ha pe cep ual cu iosi y is a ac o o
ASMR expe iences acco ding o he pa e n o ASMR igge s. The “Touching” and
“Repe i i e Sounds” igge s signi ican ly co ela ed wi h cu iosi y, and bo h ypes o
igge s may in ol e mo e op-down cogni i e in e p e a ion han igge s such as
whispe ing (F edbo g e al., 2018, 10). Lis ening o epe i i e sounds and wa ching people
ouch hings may induce he obse e o c ea e a men al s uc u e o he pe cei ed s imuli.
Indi iduals ha e he mo i a ion o cu iosi y o do so, and hey would be mo e likely o
expe ience ingles (F edbo g e al., 2018, 10 -11).
Conclusion
This chap e has e iewed he li e a u e ha ela es o his s udy and discusses p e ious
esea ch and unde s anding o he subjec a ea. I has discussed he cu en scien i ic
esea ch app oach om psychophysiological o neu oimaging echniques. Mo eo e , he
inal pa o he e iew men ioned he linkage be ween ASMR and mind ulness. The
au ho s u he asked o addi ional esea ch o examine whe he ASMR has a connec ion
o well-being like mind ulness-based ea men p og ams (F edbo g e al., 2018, 11).
Hence, he cu en s udy a emp s o explo e and ill he esea ch gap.
30
5. Resea ch Me hodology
The p e ious chap e s e iewed he li e a u e ela ed o he ASMR phenomenon and
PERMA model conce ning bo h subjec i e sel - epo and mo e objec i e scien i ic (e.g.,
psychophysiological and neu ophysiological) ways o examina ion. The images on he
MRI a e no only a ep esen a ion o eali y, bu hey a e necessa y subjec i ely
in e p e ed by someone ( i s -pe son) who knows how o ead a he han objec i e in he
phenomenological iew (S adlande , 2011, 43). The e o e, phenomenology could gi e
neu oscience an insigh o pinpoin wha s uc u es need o be explained in human
expe ience and wha o seek o (S adlande, 2011, 44). Now, ASMR was iden i ied as he
mul isenso y a ypical phenomenon unde he empi ical s udy. This chap e ou lines he
me hodology ha was employed including he phenomenological app oach o inqui y, he
use o In e p e i e Phenomenological Analysis (IPA) as a me hodology o explo ing
ASMR expe iences o YouTube ideo, by he selec ion o pa icipan s and ASMR ideo
ypes, (in o med consen ) e hical conside a ions, how da a we e collec ed and analyzed
and he quali y and alidi y o he s udy.
5.1 Phenomenological App oach o Inqui y
Phenomenology is he s udy o human li ed expe ience and s uc u es o consciousness
pe cei ed om he i s -pe son pe spec i e (Langd idge, 2007,10). Me leau-Pon y
men ioned ha he li ed body as he uni y o he mind-body-wo ld sys em and is always
di ec ed owa ds he wo ld ou side i sel (o he ness) unde a cons an low (Bulling on,
2013, 25-26). The concep o he li ed body main ains he eali y o he psychosocial
domain o exis ence bu also in oduces he meaning-cons i u ion ideas a he le el o he
body (Bulling on, 2013, 91-92). The pa icula ways o being-in- he-wo ld (li ed body) a e
amed by di e en uni e sal ace s o human exis ence, such as embodimen , sociali y,
spa iali y, sel hood, empo ali y, and li e p ojec s (Boden, La kin, & Iye ., 2019, 3).
Phenomenological esea ch is an in-dep h in es iga ion o li ed expe iences o disclose
he meaning o people (Bliss, 2016, 14). In e ms o phenomenology, li ed expe ience is
de ined as ou encoun e s wi h e e y hing and places us in- ela ion- o e en s, objec s, and
o he s wi hin ou li ewo ld. As such, he expe ience is bo h ace s o pe spec i al
(embodied and si ua ed) and ela ional (Boden e al., 2019, 2). In he expe ience o ASMR,
ASMR expe ience s pe cei ed bo h emo ional (e.g., pleasan & ingling sensa ion) and
echnological media ed (e.g., social audio-g ooming, men al low-like s a e & dis an
in imacy) expe iences. The cu en s udy used he phenomenological app oach o explo e
31
and ind he meaning o bo h ypes o ASMR expe iences. O he di e en
phenomenological app oaches, IPA has been chosen o his explo a ion o ASMR li ed
expe ience in he ela ion o psychosocial wellbeing wi h o he s in he en i onmen , an
unde explo ed a ea o esea ch in he published li e a u e.
5.2 In e p e a i e Phenomenological Analysis (IPA)
IPA was de eloped by Johna han Smi h and his colleagues and has become a popula
me hodology o phenomenological analysis. I ocuses on he indi idual human
expe iences and insigh s o unde s and he subjec i e wo ld o people unde conside a ion
o he sociocul u al con ex (La kin, Wa s, & Cli on., 2006, 107). In his s udy, IPA was
u ilized as he op imal way o examine and cap u e a complica ed and challenging
phenomenon (P iyada shini, Dubey, Kuma , & Jha., 2020, 184) and enabled he
esea che o un eil he indi iduals’ li ed expe iences (Dowling & Cooney, 2012, 14). Now,
he e is s ill no phenomenological s udies in he dimension o ASMR conce ning
psychosocial wellbeing. The cu en s udy s i es o gain insigh in o pa icipan s’ li ed
expe iences, and he li ed expe ience is usually unde he subconscious men al s a e. The
sca ci y o he concep ual amewo k in he ASMR- ela ed li e a u e, especially in he
aspec s o wellbeing, indica es he necessi y o quali a i e s udy. O all he quali a i e
me hodologies, IPA is chosen because i is he bes way o cons ue and deduce he li ed
expe iences o he pa icipan s (e.g., ASMR expe iences). As has been shown in he
li e a u e e iew, esea ch in o ASMR has mos ly u ilized quan i a i e s udies bu e y ew
quali a i e s udies. Thus, he p esen s udy explo ed he belie s, li ed expe iences o
embodied and encul u ed, and eelings o ASMR abou wellbeing and disco e ed mo e
meaning ul expe iences ia quali a i e phenomenological inqui ies ha made use o he e-
communica ion me hod. Besides, IPA was conside ed a sui able me hodology o
implemen in esponse o he esea ch ques ions, wi h da a collec ed di ec ly om each o
se e al pa icipan s.
32
5.3 Theo e ical Desc ip ions o IPA
The heo e ical unde pinnings o IPA a e desc ibed as ollowed: (A) Phenomenology:
unco e ing he meanings o pa icipan s ASMR li ed expe iences, such as men al p ocess
wi h ASMR senso y expe ience, eelings, and emo ion; and memo ies abou hei
expe iences wi h he en i onmen and hei in e ac ion wi h o he s (e.g., daily uni e si y
ac i i ies). (B) He meneu ics (F om expe ience o meaning): The pa icipan (s) can make
sense o his/he ASMR expe ience h ough sel -conscious, e lec i e hinking du ing he
p ocess o in-dep h phenomenological inqui y. Then la e , he esea che engages a
double he meneu ic and meaning-making co-cons uc ion ha esea che seeks o make
sense o he pa icipan (s) making sense o wha is happening o hem h ough he
phenomenological analysis o ex in e p e a ion on he ansc ip . (C) Holism (Meaning ul
expe ience): To os e his meaning-making p ocess, esea che s u he implemen he
he meneu ic ci cle ha in ol es an i e a i e p ocess o mo ing be ween he smalle and
la ge uni s o meaning, o be ween he pa s and he whole o he ASMR li ed expe ience.
Making an in insic connec ion be ween each pa and he whole allows he esea che o
ind ou he ela ionship be ween ASMR and he psychosocial wellbeing o pa icipan s'
expe ience in he e en s o he uni e si y. (D) Idiog aphy: ocus on he meaning o
some hing o an ‘indi idual’ because he li ed expe ience is uniquely embodied, si ua ed,
and pe spec i al, and i is also a wo ldly and ela ional phenomenon. The esea ch
me hodology o he cu en s udy and i s a ionale a e illus a ed in Figu e 3.
33
Figu e 3. Diag am o Resea ch Me hodology and a ionale.
The diag am (Figu e 3) shows ha he heo e ical unde pinnings o IPA ha e ou s ages:
Phenomenology (Back o expe ience), he meneu ics (F om expe ience o meaning), holism
(Meaning ul expe ience); and idiog aphy. Adap ed om: Smi h e al., 2009 and Dahe e al., 2017.
In IPA, he esea che endea o s a balance be ween lis ening empa he ically o
pa icipan s’ expe iences and asking in-dep h in e iew ques ions o deepe in e p e a ion.
The e a e no o mal hypo heses de eloped in he cu en explo a o y s udy because IPA
a oids concep ual assump ions and does no es hypo heses (Reid e al., 2005, 20).
(A) Phenomenology:
Phenomenological ASMR
Expe ience
(C) Holism:
Meaning ul expe ience
(Wellbeing)
P osi i e Emo ion
E ngagemen
R ela ionship
M eaning
A ccomplishmen
Pe cei ed
Technologically
Media ed
Expe ience
Pe cei ed
Emo ional
Expe ience
(D) Idiog aphy:
Pe sonal Li ed Expe ience (Mind-Body-Wo ld)
RQ1: How do s uden s expe ience ASMR?
RQ2: Wha kind o emo ional e ec s om he ASMR expe iences ha e on he psychosocial
wellbeing o s uden s in Finland?
(B) He meneu ics:
F om expe ience o meaning
Re lec i e Thinking
(In-dep h in e iew ques ions)
Tex ual In e p e a ion
Meaning Co-Cons uc ion
(in en ionali y)
In e p e a i e Phenomenological Analysis
34
5.4 Pa icipan s
A o al o 3 pa icipan s had a mean age o 26.3 yea s, anging om Bachelo o mas e 's
deg ee. Re lec ing on he sampling a ea, he pa icipan s we e Finnish. Each in e iewee is
anonymous and labeled as A, C, and D. See Table 1 o he cha ac e is ics o indi idual
s udy pa icipan s and hei ASMR usage p o iles.
Table 1. Pa icipan s’ demog aphic and ASMR p o ile
Pa icipan s
A
C
D
Age
26
27
26
Gende
Male
Female
Male
E hnici y
Finnish
Finnish
Finnish
Le el o Educa ion
Mas e 's deg ee
Bachelo 's deg ee
Bachelo 's deg ee
Big Fi e Pe sonali y
Tes Resul (High
Sco e)
Ag eeableness
Openness- o-
Expe ience
Ag eeableness
Conscien iousness
Openness- o-
Expe ience
Ag eeableness
Reason o engagemen
Relaxa ion and help o
all asleep
Help o all asleep
Relaxa ion & eases o
s ess
Viewing habi
ASMR use
Once a week
No usually wa ch
bu lis en
Be o e sleep
4-5 days pe mon h
1-2 ASMR ideos in a
single session
Be o e sleep
Th ee imes a day
3-5 ASMR ideos in a
single session
Be o e sleep
En i onmen al
Condi ions o
achie e ASMR
sensa ions
Peace ul ime & Space
Da k oom & quie place
Da k & silence oom
Tingling Sensa ions
Pe iod
A ew minu es
No su e
A ew o en seconds
In o ma ion on
he ingling
sensa ion
O igina es in head,
shoulde s and
some imes a ms
S a om he igh
side
Ea s and a ms
Bo h sides
Bo h ea s a e he
same on igge ing
he sensa ion
Sp ead om uppe
back o o ehead
The neck is he mos
sensi i e
Mo e on he igh
side
Bo h ea s a e he
same on igge ing
he sensa ion
35
As seen in Table 1, pa icipan A is a Finnish male s uden and s udying a mas e ’s deg ee
in Finland. He go high sco es in Ag eeableness and Openness- o-Expe ience pe sonali y
in he BFI es . He usually consumes ASMR ideos once a week and only lis ening h ough
he headphones be o e sleep. He men ioned he en i onmen o be peace ul, quie , and
ample space in o de o ge he maximum e ec s. He does no always ge he ingling
sensa ion, bu in case i comes, he sensa ion can las o se e al minu es. Typically, he
ingling sensa ion o igina es in head, shoulde s, and some imes a ms. Pa icipan C is a
Finnish emale and has g adua ed wi h a bachelo ’s deg ee in Finland. She go high
sco es in Ag eeableness and Conscien iousness o he BFI es . He op imal en i onmen
o engagemen o ASMR is a quie and da k place.
Mo eo e , he eason o ASMR consump ion is mainly imp o ing he quali y o sleep. She
usually wa ches one o wo ASMR ideos pe session and ou o i e imes pe mon h.
She always go he ingling sensa ion, bu he pe iod is no su e. Also, she desc ibes he
ingling sensa ion s a ing om he igh side o he head and hen sp ead bo h sides o
ea s and a ms. Pa icipan D is a Finnish male s uden and s ill s udying a mas e ’s deg ee
in Finland. His BFI es sco e is mainly ocused on Ag eeableness and Openness- o-
Expe ience. He needs a quie and da k oom in his ASMR engagemen and consumes
ideos h ee imes a day and h ee o i e ASMR ideos pe session. He is a pop music
pe o me and usually ge s he ingling sensa ions along wi h ASMR ideos. The ingling
sensa ion can las o en seconds and usually occu ed on he igh side, and he neck is
he mos in ense egion.
Ra ionales o pa icipan s’ selec ion and p ocess
The samples a e selec ed pu posi ely a he han he p obabili y me hod because hey can
o e a esea ch p ojec insigh in o a pa icula expe ience. (Smi h e al., 2009, 48). The
sample sizes should be small because IPA is an idiog aphic app oach and ies o
unde s and pa icula phenomena in pa icula con ex s. Mo eo e , each case can be
conduc ed in a de ailed analysis o de elop h ee sepa a e case s udies, and his allows
o a mic o-analysis o simila i ies and di e ences ac oss cases. (Smi h e al., 2009, 52).
Mo eo e , a homogeneous sample should be used because he esea ch ques ion will
become mo e meaning ul (Smi h e al., 2009, 49). The inclusion c i e ia in his esea ch
we e ha he pa icipan s wi h signi ican expe ience in ASMR (Ba a , Spence & Da is.,
2017, 4). On he one hand, exclusion c i e ia we e ha indi iduals epo ed wi hou any
42
As seen in Figu e 5, he in e iew na a i e hemes and sub hemes o ASMR expe ience
and wellbeing a e o ganized and co esponding o he esea ch ques ion wo. The
emaining ansc ip s a e coded by using he mas e lis o hemes ha was ega ded as a
guideline o subsequen ansc ip s. Finally, a summa y o he in e iews by inco po a ing
c oss-case analysis among ha hemes ex ac ed om he da a (Ye bu y & Boyd, 2019,
203; P iyada shini, Dubey, Kuma , & Jha., 2020, 185; Chappell, Ea ough, Da ies, &
G i i hs., 2006, 207; Ilias, Liaw, Co nish, Pa k, & Golden., 2017, 78). The ele an
componen s o he IPA and ela ed s ages a e ou lined in Table 3.
Table 3. S ages in IPA Analysis
Reading &
e eading
Rega ding “imme sion” in o he da a, se e al eadings a e accompanied
by a eeling o being o e whelmed by ideas and possible connec ions
(Smi h, Flowe s e al. 2009, 82).
Ini ial no ing
Explo a o y commen s include (1) desc ip i e commen s, (2) linguis ic
commen s, and (3) concep ual commen s. These commen s a e also
use ul in he subsequen s ep o iden i ying hemes.
De eloping
eme gen
hemes
Themes a e likely o be iden i ied as much om he esea che ’s
explo a o y commen s as he ansc ip i sel , and hus eme gen hemes
migh eme ge as a na u al nex s ep om p io no es.
Connec ing
eme gen
hemes
Abs ac ion (i.e., iden i ying pa e ns and supe -o dina e heme),
pola iza ion (i.e., looking o di e ences a he han simila i ies),
con ex ualiza ion, and unc ion a emp o connec hemes o w i e-up
summa ies.
Mo ing o he
nex case
Each case is aken as an indi idual uni be o e b oade compa isons,
and a c oss-case e iew is conduc ed. The e o e, ca e should be made
o b acke any assump ions o c osso e knowledge om one in e iew,
when analyzing he nex .
Pa e ns
ac oss cases
In he cu en s udy, he pa e ns ac oss cases a e ep esen ed
g aphically and h ough able s uc u es, pulling c oss-case hemes in o
ocus while e e ing o he suppo ing cases o each.
No e: Adap ed and summa ized by Smi h e al., 2009.
As seen in Table 3, he de ailed examina ion o one ansc ip ecollec s he ideas o he
in e iew. Then, he meaning o ele an opics is ied o cap u e and de elop he
eme gen hemes h ough he explo a o y commen ing. The eme gen hemes we e
connec ed by iden i ying common links be ween hem. The emaining ansc ip s we e
hen analyzed by using p e ious s ages, and each case was mo ing in i s igh di ec ion,
and inally, he main and sub hemes we e elabelled and d awn oge he , and his esul ed
in se e al main hemes o he g oup each wi h some ela ed sub hemes.
43
5.8 Coding S a egy
The coding scheme (Appendix F) is based on he concep ualized and ope a ionalized
a iables o DSMM and i e dimensions o PERMA model men ioned in Theo e ical
chap e o his s udy and he a icle (w i en by Hous on, Spialek, & Fi s ., 2018) o Disas e
Media E ec s: A Sys ema ic Re iew and Syn hesis Based on he DSMM. All ansc ip s
a e coded quali a i ely in o DSMM ca ego ies, and he s eps a e desc ibed below. The
code i s ead each ansc ip and ma ked de ails wi h DSMM a iables. Then he
obse a ions and no es a e w i en and o en e he inal da a in o a sp eadshee . ASMR
media use p edic o s we e coded o he ollowing ca ego ies: disposi ion (e.g., p e ious
ASMR expe ience, gende ), de elopmen al, social, and ASMR (e.g., ASMR media
exposu e). These same ca ego ies we e also coded o ASMR media e ec mode a o s.
ASMR media e ec media o s we e coded o (a) media use, (b) esponse s a es, and (c)
media e ec s. T ansac ional e ec s and di ec e ec s we e also coded (Hous on e al.,
2018, 8,10). Fo he media e ec s o he Wellbeing coding pa , he coding s age was
guided by he i e domains o wellbeing ha o m he PERMA amewo k. P ima ily, he
exac wo ds o he in e iewees we e compa ed o he dimensions associa ed wi h
PERMA. The mos equen and signi ican codes we e iden i ied and ca ego ized in o
hemes (Mi ehie & Gibson, 2019, 7).
5.9 Validi y and eliabili y
Ya dley’s (2000) p inciples we e chosen o guide he quali y o he cu en s udy because
Smi h e al. (2009, 153–157) pa icula ly ecommended his guideline ha has ou
p inciples: sensi i i y o con ex , commi men and igo , anspa ency, and cohe ence; and
impac and impo ance.
Sensi i i y o con ex ela es o he deg ee o awa eness o he ele an li e a u e and
p e ious empi ical wo k ela ed o li ed expe ience (Ya dley, 2000, 220). Hence, he
esea che amilia ised wi h he li e a u e e iew on ASMR and wellbeing and imme sing in
he li e a u e ela ing o he heo e ical unde pinnings o IPA. Mo eo e , sensi i i y also
ela ed o he socio-cul u al con ex o he sample, e hics, and da a gene a ion (Ya dley,
2000, 220-221). Thus, nume ous e ba im ex ac s and quo a ions a e equi ed o mee
his quali y s anda d and gi e pa icipan s a oice in his ASMR esea ch and le he eade
check he in e p e a ions (Smi h e al., 2009,154). Rigou and Commi men e e o
44
ho ough da a collec ion and he dep h and b ead h o analysis (Ya dley, 2000, 222). In
cu en esea ch would be ul illed he equi emen s: he homogenous and pu posi e
sampling (i.e., Finnish uni e si y s uden s wi h signi ican ASMR expe ience);
app op ia eness o he in e iew schedule and conduc ed a ho ough and sys ema ic da a
analysis while main aining IPA’s idiog aphic commi men . T anspa ency and cohe ence
ela e o he cla i y o w i e-up and p esen a ion (Ya dley, 2000, 222). The me hodology
chap e le s he eade see he cohe ence and an app op ia e i be ween he esea ch
ques ion and he me hodology selec ed acco ding o he objec i es and concep ual
amewo k o esea ch. T anspa ency would be heigh ened by desc ibing he de ails o
pa icipan selec ion, he o ma ion o he in e iew schedule, in e iew p ocess, and
analysis s eps o he IPA and coding s a egy shown in he Appendix and his chap e .
Impac and Impo ance a e abou bo h heo e ical and p ac ical impac when applied o
p ac ical issues by o he esea che s (Ya dley, 2000, 223). As such, he cu en esea ch
will be expec ed o he esea che s o e lec on possible ASMR and Wellbeing implica ions
o hei p ac ice and inspi e hem o con inue wi h in es iga ions in his a ea.
This chap e desc ibed an o e iew o he esea ch me hodology and p ocedu es o
answe he esea ch ques ions. To be as anspa en as possible, he da a analysis
p ocess p esen ed in de ail om aw da a o ully wo ked-up hemes was demons a ed.
The ollowing chap e p esen s and discusses he hemes and sub hemes which cons i u e
he main indings o his s udy.
6 Findings
The pu poses o his chap e a e p o ided a phenomenological and in e p e a i e na a i e
o he esea ch indings. The indings included hemes in wo main o e a ching a eas
ega ding esea ch ques ions iden i ied h ough IPA da a analysis and coding s a egy.
Each heme has se e al ela ed sub- hemes shown in Tables 4 and 5, and hen u he
in e p e ed a e he p esen a ions o ables. Each sub heme will be discussed in u n o
each heme, wi h a ho ough accoun o how hemes a e ele an wi hin indi idual
pa icipan ansc ip s. T ansc ip ex ac s and quo a ions will be included p opo ionally
ac oss pa icipan s so ha indi idual oices can be hea d, and indi idual expe iences can
be illumina ed.
45
6.1 S uden s’ ASMR expe iences
Pa icipan s p esen ed a pic u e o he ASMR e ec s on hei li es. The iden i ied hemes
and sub hemes included ASMR in en ional use and co esponding o sub hemes p io o
ASMR-like expe iences, social p essu e om amily membe s, and cu iosi y. The second
main heme, called ASMR mul isenso y in eg a ion, including nos algic hough s, p o-
change bias, posi i e ac i a ing, and deac i a ing a ec s. The inal main heme is called
ASMR media use, and co esponding sub hemes included di e en ypes o sound and
mo emen s. The hemes and sub hemes a e shown in Table 4.
Table 4. Themes and Sub hemes o ASMR In en ional use and esponses
Theme
Sub-Theme
ASMR In en ional use
P io ASMR-like expe ience
Social P essu e om amily membe s
Cu iosi y
ASMR Mul isenso y In eg a ion
1. Nos algic hough s
2. P o-change Bias
3. Posi i e Ac i a ing A ec
Exci ed
Happy
Posi i e Deac i a ing A ec
Con en
Relax
Calm
4. Tingling Sensa ion
ASMR Media con en
1. Sound
Whispe ing
So and kindness
wo ds
2. Na u e landscape
3. Roleplay
Pain e
Lib a ian
Teache
4. Mo emen
Repe i i e hand
mo emen s
Slow mo emen
The sub hemes o Table 4 will be in e p e ed and analyzed in he ollowing sec ion.
46
ASMR In en ional Use
P io ASMR-like expe iences
P e ious ASMR-like expe ience was explici ly ela ed o la e use o new ASMR media
sou ces, and he ollowing ypical quo es showed hei unique pas expe iences o ASMR
sensa ion:
Ex ac 1: “My mo he used o ead mos o he Ha y Po e books
o my b o he and me when we we e li le, so I emembe lis ening
o he pleasan oice o hou s on end. Ne e heless, I ha e no
hough abou ASMR expe iences be o e engaging wi h he ideos
(C: P.2, line: 55-57).”
Ex ac 2: “I’ e el ASMR expe iences as a child in elemen a y
school. The p e ious expe iences came om someone’s hand
mo emen s, eache s w i ing, pape noise, eache , is licking he
inge while u ning he page o a book. I emembe eeling ASMR
when we we e doing a g oup ask in 3 d g ade. One o he g oups
was doing some hing wi h he hands (d awing o some hing), and I
was jus s a ing he p ocess. In a way, I linked in he ac i i y (D: P.6,
line: 163-169).”
These quo es show ha bo h pa icipan s’ pas expe iences ( ela ed o bo h amily
membe s and he social ac i i ies) s o e he ASMR-like memo ies and s eng hen hei
la e ASMR ideos engagemen . Besides, people who we e p e iously amilia wi h he
use o old b and p oduc s would be mo e likely o engage wi h he p oduc s as adul s
(Bonus e al., 2018, 6). One pa icipan desc ibed wha he el as a young boy wa ching
ASMR-like TV show:
Ex ac 3: “As a kid, I use o elax wi h one o he Finnish comedic
show Kummeli’s ske ches, “Vi siki jan lisälehdillä.” The main
cha ac e s speak so ly and whispe a lo , which made me elaxed.
When I go o know o ASMR, I’ e been hooked (D: P.1, line: 10-
14).”
47
The pa icipan wa ched ASMR-like TV show in he childhood s age, and hen he go his
p e-ASMR expe ience o de elop ASMR YouTube ideo engagemen la e . Mo eo e , he
DSMM p oposed p edic o s o media use no jus as mo i a ions, bu also as mode a o s
o he ela ionship be ween media use and esponses (Bonus e al., 2018, 8). Fo
pa icipan s C & D, indi iduals wi h p e ious ASMR expe ience and p io exposu e o he
ASMR-like ideos migh no only be mo e likely o engage ASMR ideos la e , bu hey
may also be mo e likely o expe ience nos algic hough s.
Social P essu e om amily membe s
The DSMM sugges s ha social ac o s, like p e e ences o iends and amily membe s,
impac he ypes o media people choose, ei he because hese social o ces ac i ely
enable o es ic access o media, o because hey encou age exposu e o ce ain ypes
o media (Valkenbu g & Pe e , 2013b, 227). Pa icipan A was in luenced by his sis e 's
expe ience abou elie ing he sleeping p oblem o using ASMR ideo, and inally, he
engaged ASMR ideos:
Ex ac 4: “Abou hal a yea ago my sis e old ha she uses ASMR
ideos o elax and all asleep, and she ecommended ASMR o
me, so I decided o y he ideos o insomnia (A: P.1, line 7, 10)”
Cu iosi y
Cu iosi y is ope a ionalized as he pe cei ed abili y and desi e o close an in o ma ion gap
in one’s knowledge. Gene ally speaking, i is in e ela ed wi h o he human
connec edness, such as social in e ac ion and gene al expe ience-seeking
(Schaeke mann e al., 2017, 144). In e ms o cu iosi y, one pa icipan epo ed:
Ex ac 5: “I i s s a ed wa ching ASMR ideos a couple o yea s
ago ou o cu iosi y a e eading an a icle abou he phenomenon.
So, wha in luenced me o engage mysel in ASMR was i s cu iosi y
(C: P.1, line: 18-19; 26-27).”
This quo e shows how he news media (one a icle) a ouse he in e es and no el y-
seeking sensa ion and la e decided o engage ASMR ideos.
48
ASMR Mul isenso y In eg a ion
Cogni i e esponse s a e: Nos algic hough s
Nos algic hough s a e ep esen ed by memo ies o highly social ac i i ies ha a e
p ese ed in pe son and o en associa ed wi h an exagge a ed expe ience (Bonus e al.,
2018, 7). Fo ins ance:
Ex ac 6: “I el like when I was a child, and my eache came o
ad ise me nea me. I emembe only ha i el com o able and
elaxing. I hink ha ASMR has helped me o elax and ge o eel
sa e (A: P.1, line 21-25).”
Ex ac 7: “I eel ha some ideos help me c ea ing s uden iden i y
(D: P.6, line: 150).”
These quo es highligh ed ha ASMR ideo ecalls he childhood- eache ela ionships and
linked he pas a ec and eelings wi h p esen e en s h ough ASMR expe iences;
whe eas, some o he ASMR ideo can igge him o ec ea e and unde s and he sel -
iden i y (s uden iden i y).
Cogni i e esponse s a e: P o-change Bias
Fo some pa icipan s, hey claimed ha hey ha e p e-concep ion o bias o ASMR, such
as seeing i as a joke and hough i as noises and showed in he ollowing quo es:
Ex ac 8: “When I i s go o know he ideos abou wo yea s ago,
I was amused, and I hough ha i was a joke (A: P.1, line 15-16).”
Ex ac 9: “Fi s , I hough i was jus i i a ing noises o banging and
s oking and looking a people making hose noises. How bo ing!
Howe e , as I ealized ha ASMR has such a wide a ie y o ideos,
I go hooked. I was unde he assump ion ha ASMR was only abou
making noises wi h objec s. When I came ac oss a ideo om a
Finnish logge who whispe ed ins ead o jus making noises wi h
objec s, I was hooked as I no iced he ingles (C: P.1, line: 3-4; 19-
21).”
49
To p o ec hemsel es om he isk o change, he pa icipan s’ bias mo i a es hem o
selec e idence based on he s a us quo o ejec e idence suppo ing change. Howe e ,
hey ese hei igidi y o mind a e hey engaged in ASMR, and hey no iced hey go he
ingling sensa ions om ASMR igge s.
Emo ional & Exci a i e esponse s a e: Exci ed, Happy, Con en , Relax & Calm
Pa icipan s epo ed ha ASMR ideos made hem exci ed, happy, elaxed, calm, and
con en ed as ac i a ing and deac i a ing posi i e a ec , espec i ely. Fo ins ance:
Ex ac 10: “ASMR is gi es me he ene gy o be exci ed abou
e e y hing. (D: P.4, line: 93).”
Ex ac 11: “Tha b ings me joy, knowing ha he e a e good books
o ead, and good pe cep ions o di e in o (D: P.8, line: 213-215).”
Ex ac 12: “My eeling is pleasan and elaxing (A: page 1, line14).”
Ex ac 13: “I eel con en ed (A: P.2, line 52).”
Ex ac 14: “I ealized ha whispe s ga e me good calming eelings
ha made me sleepy (C: P.1, line: 23-24).”
Tingling Sensa ion
Many o he accoun s claimed ha hey go he ingling sensa ion a e wa ching ASMR
ideos. In he ollowing ex ac , some pa icipan s desc ibe he eelings o ingling
sensa ion in de ails:
Ex ac 15: “Tingling sensa ion yeah anyways help me eel my body
how i ’s eeling occu ing in he sense o my whole body. I eel ha
my mind and he body connec o be my body in a one and help me
eel he whole body (D: P.8, line: 228-230)”.
Ex ac 16: “Some imes i ’s mo e a ousal, some imes mo e calming
and elaxing. Wha his means o me and wha my body does in my
mind in a way I’m explo ing mo e connec i i y wi h my body and mind
(D: P.10, line: 258-260).”
Ex ac 17: “When I no iced ha speci ic ideos elaxed my mind
a e a busy day, I s a ed going back o hem when I el like i (C:
P.1, line: 27-28).”
50
The quo es abo e show ha he ingling sensa ion can p o ide mixed physiological
esponses: a ousal, elaxed, and calm. Besides, ingling sensa ion seems o be h ough
he channels and essels o connec wi h his body and mind. Fo he o he pa icipan ,
ingling sensa ion also made he elax, and she ends o seek his sensa ion bu no
addic ion.
ASMR Media Con en
Sound: Whispe ing, Tapping sound, Non-spoken sound, & So and kindness wo ds
Ex ac 18: “A leas whispe as well as so and elaxing alk (A: P.1,
line 14).”
Ex ac 19: “I always ended up lis ening o only a small selec ion o
people and ideos who we e all women whispe ing in Finnish, who
made a minimal amoun o noises wi h objec s (C: P.1, line: 7-10).”
Ex ac 20: “Lis ening o no- alk ASMR ideos ha had consis en
sounds helped me o lose ack. (C: P.4, line: 120-121).”
Ex ac 21: “The a i ma ions and kind wo ds ASMR ideos (C: P.5,
line: 153).”
Roleplay: Pain e , Lib a ian & Teache
Ex ac 24: “Some imes, I ind mysel wa ching ASMR ideos wi h a
lib a y oleplay. In he ideo, she is calmly po e ing abou he books and
so on. She is in oducing books ha a e in e es ing o me, and she e en
eads some o hem ou loud. Some o he ASMR ideos a e oleplayed
by a iend, who ies o ge you eeling mo e com o able. Bob Ross
(Pain e ) is a mas e o his. Some ASMR YouTube s ha e exci ing
hough s and episodes abou hese subjec s. One example is ‘Le 's Find
Ou ASMR..' Some o he ideas, discussion, and subjec s o he ASMR
ideos (D: P.5, line: 90 -119).”
Na u e landscape
Ex ac 25: “Recen ly, I ha e lis ened o mo e ASMR ideos ha
conce n na u e and animal (A: P.2, line 55).”
51
Mo emen : Repe i i e hand mo emen s & Slow mo emen
Ex ac 22: “Unin en ional ASMR - ideos do, his delica e hand
mo emen s. (D: P.4, line: 103).”
Ex ac 23: “ASMR ca d magic icks (D: P.8, line: 241).”
6.2 The e ec o ASMR expe iences on he psychosocial wellbeing o s uden s in
Finland
Fi e main hemes eme ged om he analyses: Posi i e Emo ion, Engagemen ,
Rela ionships, Meaning and Making Connec ion, and Accomplishmen . Bo h indi idual and
collec i e hemes a e discussed, including o e lapping (shown in Table 5 & Figu e 6).
Table 5. Themes and Sub- hemes o ASMR media e ec s wi h wellbeing
Theme
Sub-Theme
Posi i e Emo ion
Relaxa ion
Calmness
Exci emen
Joy
Engagemen
Mind ulness
Sel -awa eness
Telep esence
S op umina ion
Abso p ion
Flow
Rela ionship (Connec edness)
Sel -in- ela ionship & lo e
P osocial beha io , Empa hy
Digi al in imacy
Meaning and Making Connec ion
Being a pa o some hing bigge
A sense o cu iosi y: Finding a meaning ul li e
Accomplishmen
Sel -iden i y & Inno a i eness
Memo y & decision-making
Sel -con idence & goal achie emen
58
Ex ac 40: “I eel being lo ed by my iends and amily e y o en. I
s ill eel like he pe son alking is someone who does no know me.
On he o he hand, he a i ma ions and kind wo ds do make me hink
abou posi i e and gen le hough s abou mysel , and hey help me
no be so ha d on mysel (C: P.5, line: 141-144).”
P osocial beha io & Empa hy
Rela ionships we e connec ed wi h posi i e emo ion. Non-speaking and a i ma ion
con en s o ASMR ideos make he calm (B2; R2) and inc eased accep ance o he pee s
and could le go o hings mo e easily. In s ess ul si ua ions, such as business mee ings
and g oup wo king, she could mo e clea ly see and unde s and wha was happening and
accep wi h o he s mo e quickly, which seemed o help he mo e on. Thus, she dec eased
eac i i y and inc eased esponse o cogni i e lexibili y in he g oup wo king en i onmen .
Ex ac 41: “Lis ening o ASMR ideos calmed me down and made
me eel less i i a ed when some hing bo he ed me a wo k. I ied o
lis en o a i ma ion ideos … and calming down ideos. Again, i
was no- alk calm igge sounds, which made me calme (C: P.5,
line: 133-137).”
Ex ac 42: “ASMR ideos ha e helped me o calm down i I’m doing
g oup wo k. I can be qui e ense and s aigh o wa d i I am i i a ed
by he people in he g oup, so I ha e lis ened o ASMR ideos o
calm mysel down be o e mee ings (C: P.6, line: 160-162).”
ASMR ideos wi h slow pain ing mo emen enhance his abili y o expe ience and
communica e o eel a sense o o he s’ ( iends and his gi l iend) inne expe iences; be
mo e p esen o o he s’ eelings; empowe o he ’s hei body sensa ions and eelings.
59
Ex ac 43: “When I wa ch he ASMR ideo wi h my gi l iend nex o
me, I’m wa ching he ideo and ge he body eels mo e p esen . I’ e
some imes been wa ching his Ross he pain e ASMR ideo wi h
some iends a he same ime. In a way, some imes, when I am
sha ing ha sensa ion abou ASMR mo e powe ul (D: P.8, line: 232-
236).”
The speci ic discussion opics o ASMR ideos enhance him o ha e p esen - ocused
awa eness and ge mo e ideas o unde s and o he s' pe spec i es and no ice how o help
hem. Besides, hese ypes o ASMR ideos also inc ease his sensi i i y o ge ing help
om o he s (by changing his hough s) in he school.
Ex ac 44: “Some o he ideas, discussion, and subjec s o he
ASMR ideos enhance he ideas o helping o he s and so on
(D: P.5, line: 118-119).”
Ex ac 45: “I am helping wi h some asks om school. I ge help
om my iends when I need some help o o ganize my chains o
hough s o eelings (D: P.4, line: 114-116).”
Digi al in imacy
The slowing and epe i i e mo emen ASMR ideos ele a e his sensi i i y o being lo ed
and also gi ing lo e o o he s.
Ex ac 46: “ASMR ideos a e usually e y slow, and he e isn’ much
happening. So, in a way, I ind he sensa ion o lo ing in hose li le
hings. I hink lo e is he clue o ou exis ence owa d o he s, and i ’s
in li e’s e e y hingness, and i is seen in sho o ms (D: P.5, line:
138-139, 141-142).”
These ypes o ASMR also induce his awa eness o make a connec ion wi h he o he s
and he wo ld. This aspec was u he exempli ied by he ela ionships ha pa icipan D
o med while engaging in (ASMR) i ual wo lds.
60
Ex ac 47: “A e he ASMR ideo, I eel like I’m mo e connec ed o
he pe son and engaging a e wa ching ASMR ideos. Some o he
e y simple sea ching’s like slow mo emen s o some kind o isual
igge s ASMR ideos gi es me mo e headspace, so hey make me
mo e awa e o he wo ld, o he oom in he si ua ion o he
su ounding and make me mo e awa e o he wo ld, so hey make
me in a way mo e awa e o he pe sons I ha e ela ions wi h
oomma e o gi l iend (D: P.8, line: 221-227).”
The in imacy enhanced h ough he ASMR ideos was a ec ed in eal li e, e ealing he
way hese i ual s imula ing igge s wi h simple and slow mo emen s c ea ed new o ms
o closeness (lo es and he wo ld) o ex end and con inue.
Meaning and Making A Connec ion
The ou h sub- heme associa ed wi h PERMA, meaning, was mainly depic ed in he
na a i es o he Pa icipan D. Almos all in e iewees e e ed o Meaning, wi h some
a ia ion: ‘‘Meaning ul? I don’ know how o answe ha ques ion wi h ASMR”. The
pa icipan showed a mo e in-dep h unde s anding and s onge emo ional a achmen ,
engagemen , and ela ionship o ASMR ideos and o his bo h en i onmen and ac i i ies,
all o which c ea ed meaning o hem. Seligman (2011) sugges s ha a cen al pa o he
meaning domain is a eeling ha you a e doing some hing meaning ul and pa o
some hing bigge (Mi ehie & Gibson, 2019, 11). Meaning and Making he connec ion o
expe iences was also he cen al heme. Sub hemes included being a pa o some hing
bigge and pe sonal cu iosi y ele ance o he expe ience.
61
Being a pa o some hing bigge
Pa icipan D emphasized ASMR YouTube ideos o ac as a pla o m o le him connec
wi h o he s and he wo ld meaning ully. The pla o m can also make he ne wo ks link o
unde s anding he o he s. All hese connec ions can gi e him a sense ha he is pa o
some hing bigge han himsel . Meaning is essen ial no jus o him, iends and amily, bu
a he o a much la ge g oup, such as he whole wo ld human ace. Also, he slow and
epe i i e hand mo emen s in he ideos can igge him o connec he ASMR pla o m
and o he s.
Ex ac 48: “Maybe hese “unin en ional ASMR” - ideos do. Fo
example, his is supe meaning ul. I jus lo e he simplici y o his,
his delica e hand mo emen s, and a sense o some hing la ge
happening (D: P.4, line: 101-104).
Ex ac 49: ASMR expe iences and ideos help me o connec o he
wo ld when you a e connec ed o he wo ld migh ha e mo e
meaning ul ela ionships and mo e meaning ul ela ionships wi h he
wo ld. I gi es me a pla o m o a meaning ul li e. (D: P.9, line: 238-
240).”
A sense o cu iosi y: Finding a meaning ul li e
Pa icipan D’s na a i e shows he links be ween he h ee hemes o Meaning,
Rela ionships, and Emo ion as he desc ibes he encoun e : He has he unwillingness
subjec i e expe ience, such as shyness eelings, aking ac ion o a oid and escape o
make a iendship wi h o he s in his childhood de elopmen . Howe e , he ASMR-like
expe iences p omo e him exposu e o p e iously a oided expe iences and gi ing him
good eelings (B2, R2; E1) by ocusing ull a en ion (E2) and cu iosi y o explo e o he s’
inne meaning ul hinking and also help himsel connec wi h o he s and mo e unde s and
he meaning o his own li e. La e , he ac i ely engaged ASMR ideos ins ead o ASMR-like
eal expe iences o ex end his cu iosi y and explo a ion o o he meaning ul li e. Again, he
epe i i e mundane mo emen s a e he p ima y igge o his e ec .
62
Ex ac 50: “As a child, I was e y shy and didn’ mee new people
e y much. Howe e , la e yea s, I’ e lea ned o ge o know people
in a meaning ul way. I see humans undamen ally a social animal,
so I y o explo e ha . I hink I ha e a g ea social li e, on which I’m
uly g a e ul. I’ e hea d people saying ha I ha e a la ge amoun o
social capi al. I' e always wan ed o know people's ue meanings in
li e, asking abou wha hey wan and y o connec o e e y people
in a meaning ul and deep way. I would like o see he doc o , he
lib a ian, and he people in hei speci ic wo ks, which gi e me ASMR
expe iences. The o ices, sound o pape , yping, and in ense ocus
gi es me shi e s and good eelings. I don’ ha e ha much in my
li e, so I’m ying o compensa e i wi h he ASMR ideos. (D: P.5,
line: 122-135).”
As no ed abo e, his heme was mo e p ominen in he expe iences o high-le el ASMR
pa icipan s. Fo him, ASMR ideos and expe iences become a cen al pa o li e, and
associa ed ac i i ies p o ide hem wi h meaning, which seems o be consis en wi h
Seligman’s (2011) concep ion o he meaning domain.
Accomplishmen
The i h and inal sub heme ela ed o PERMA, accomplishmen , eme ged h ough he
pa icipan ’s desc ip ions abou his sense o achie emen o ASMR. Na a i es abou
enhancing sel -iden i y, memo y & decision-making, and sel -con idence we e associa ed
wi h a sense o achie emen . The pa icipan men ioned he e m o headspace ha is
mainly in ol ed in ela ion o bo h memo y p ocessing and sel -iden i y.
Sel -iden i y and Inno a i eness
The accomplishmen was linked wi h Rela ionship and Meaning. ASMR ideos make him
ecall he memo y o he s uden iden i y h ough he headspace and ime. The s uden
iden i y can be implica ed o ecall u he and gi e mo e ideas abou he coping skills o
deal wi h di e en asks in he uni e si y, such as examina ions, playing music, and o he
social ac i i ies (E4). In c ea ing his na a i e o s uden iden i y, he and objec s a e igh ly
63
in e connec ed (E3). E e y hing is ins umen al in se ing up he wo ld and mo ed memo y
in o his mind and inally a e implica ed in c ea ing u u e ideas.
Ex ac 51: “I eel ha some ideos help me c ea ing s uden iden i y
by gi ing ideas o jus gi ing me ime o hink abou some hing else.
ASMR helps me awa e o he daily asks in school o gi ing me mo e
ideas abou social li e. I hink he answe lies again in he solid
s uden iden i y. Bu also, I need o ha e a eeling o g ea social li e
so ha I eel app ecia ed and lo ed. E e y hing is connec ed (D: P.6,
line: 152-158).”
Ex ac 52: “When I’m wa ching he ASMR ideos, I emembe how
o make music meaning ul and how o make he wo ld meaning ul,
some imes he ideo eminds me. Some imes hey emind me o
mo e awa eness. (D: P.9, line: 246-248).”
ASMR ideos con en enhance him emembe some hing and c ea e s uden iden i y and a
psychological link be ween pas himsel expe ience and cu en himsel memo y. Finally,
he connec ion be ween pas and cu en expe iences can u he ex end he new ideas
in o his u u e meaning ul li e, music, and he wo ld. He men ioned ha ASMR media
e ec s a e he same as mind ulness medi a ion.
Ex ac 53: “ASMR is in he way he same as medi a ion. On he
o he hand, i ills you headspace wi h sounds and isuals o
engage. I eel ha some ideos help me c ea ing s uden iden i y by
gi ing ideas o jus gi ing me ime o hink abou some hing else (D:
P.6, line: 150-151).
Ex ac 54: I gi es me headspace and a sense o awa eness, and i
helps me o o ganize my hough s and eelings. Then I y o
emembe why I am in school. I’m in so ha I ha e a connec ion o
my “s uden -iden i y.” I I don’ emembe o ha e my solid s uden
iden i y, I’m a mess, unmo i a ed, unene gized, e c. (D: P.5, line:
144-148).”
64
Memo y & decision-making
The accomplishmen was connec ed wi h Meaning, Engagemen , and Posi i e Emo ion.
ASMR ideo makes he in o man dec ease he physiological a ousal (i.e., calm and elax)
(B2, R2) and mo e ocus a en ion (E2) o headspace. To ake Pa icipan D as an
example:
Ex ac 55: “ASMR some hing calming you down and elaxing and
mo e headspace again. I helps me o concen a e on my headspace
and mo e oom o memo ize. (D: P.10, line: 262-263).”
Slow hand mo emen ASMR ideo igge s he in o man 's speci ic memo y o emembe
how o play he music meaning ully (E4).
Ex ac 56: “The one abou he ASMR ca d magic icks, bu he way
he does i eminds me o he ques ion in music on how o compose
and how o play music and how o play and emind me abou he
ques ion abou how o play, no wha o play. So, you don’ ha e o
ha e a as -playing all eal echnical songs you ha e o ha e simple
songs which you play meaning ully. (D: P.9, line: 241-245).”
ASMR ideo also s ops his mind wande ing and mo e ocus on he p esen -momen
si ua ion and igge s he in o man ’s headspace o ecall pas expe iences and help him
decision-making and p oblem-sol ing.
Ex ac 57: “I ha e di e en goals in music, wo k, and in school, so
maybe ASMR is a way o ge away om he hings and gi ing me
mo e headspace. In a way, some o hose ASMR ideos a e again
eminding me abou wha is essen ial in li e, and hen hey will a ec
my goals as well. (D: P.10, line: 250-253).”
65
Sel -con idence & Goal Achie emen
The epe i i e pain ing mo emen s ASMR ideo gi e he in o man ’s posi i e a ec and
s op umina ion and inally ele a e sel -con idence o e-o ganize he ideas in connec ion
wi h he wo ld and keep he igh ack and pa hway owa ds he goals (See, o example,
pa icipan D).
Ex ac 58: “Some imes, I eel I don’ ha e he ime o do e e y hing
in a way I wan o. Mo eo e , some imes I’m sca ed ha I don’ ha e
he capaci y o do some asks ( eeling o he dump o s upid o lazy.)
(D: P.6, line: 175-177).”
Ex ac 59: “ASMR helps me o ganize my hough s. I gi es me a
sensa ion abou he wo ld i sel as a whole. Some o he ASMR
ideos a e oleplayed by a iend, who ies o ge you eeling mo e
com o able. Bob Ross is mas e o his. His wo ld iew is so elaxing
ha I’ll usually o ge my p oblems. I gi es a eeling ha I am in he
igh place and ha I ha e hings o do o he whole wo ld. (D: P.7,
line: 180-188).”
The ac ha ASMR enhances he Emo ion and engagemen o him o ecall he lea ning
skills and da e o ake pa in he ac i i ies and gene a es a sense o accomplishmen ha
seems o con ibu e o hei o e all sense o wellbeing.
66
Di e en ace s o PERMA we e combined in he pa icipan s’ accoun s. Speci ically, his
was he case o accomplishmen and posi i e emo ion, engagemen , posi i e emo ion,
ela ionships and accomplishmen , ela ionships and posi i e emo ion, accomplishmen ,
engagemen , meaning, and posi i e emo ion. The in e connec ions be ween i e PERMA
hemes a e shown in Figu e 6.
Figu e 6. The ela i e s eng h o he i e PERMA hemes and in e connec ions be ween
hemes. This diag am indica es he ela i e s eng h o bo h he indi idual hemes and hei
associa ions (numbe o a ows ep esen ed), based on he numbe s o e e ences in in e iew
ansc ip s.
Figu e 6 showed ha he ela i e indi idual s eng h o he i e hemes o PERMA is
o de ed acco ding o he numbe o a ows as ollows: 1. Accomplishmen , 2. Emo ion and
Engagemen , 3. Meaning; and 4. Rela ionships. All hese hemes wi h hei mul iple
sub hemes will be discussed in de ail in he ollowing chap e . The chap e will discuss
hese hemes abou exis ing esea ch li e a u e and will add ess he implica ions o he
indings o his s udy.
67
7 Summa y o Findings & Discussion
Th ough he pa icipan s’ ecollec ions and exp essions o ASMR li ed expe iences, his
s udy gi es insigh in o he phenomenon o ASMR engagemen and i s e ec on mul iple
dimensions o human well-being. This is he i s s udy o uni e he DSMM wi h he PERMA
amewo k (Seligman, 2011) and he i s o explo e and link he dis inguishing
cha ac e is ics o ASMR ideo wi h well-being ou comes. Hence, his s udy p oposed he
elabo a ion o he ASMR media e ec s model shown in Figu e 7 o ep esen he ASMR
expe iences wi h psychosocial wellbeing. The cu en indings poin o which conclusions
and se e al di ec ions o u u e esea ch.
Figu e 7. P oposed model o ASMR media e ec s wi h wellbeing
Sound
Whispe ing
So and
kindness
wo ds
Na u e
landscape
Roleplay
Pain e
Lib a ian
Teache
Mo emen
Repe i i e
hand
mo emen s
Slow
mo emen
Posi i e Emo ion
Relaxa ion
Calmness
Exci ed
Joy
Engagemen
Mind ulness medi a ion
1. Sel -awa eness
2. Telep esence
3. S op umina ion
Abso p ion
Flow
Rela ionship
Sel -in-Rela ionship & lo e
P osocial beha io &
Empa hy
Digi al in imacy
Meaning
Being a pa o some hing
bigge
A sense o cu iosi y
Accomplishmen
Sel -iden i y &
Inno a i eness
Memo y & decision-making
Sel -con idence & goal
achie emen
Response
Cogni i e
Nos algic
Though s
P o-change
bias
Emo ional &
Exci a i e
Posi i e Ac i a ing
A ec
Exci ed
Happy
Posi i e Deac i a ing
A ec
Con en
Relax
Calm
Tingling Sensa ion
Media Use
P edic o s
Disposi ional
Cu iosi y
P io ASMR-
like
expe iences
Openness-
o-
Expe ience
Social
Social:
P essu e
om amily
membe s
Media e ec s
74
Fu he mo e, u u e esea ch could also expand on he cu en indings by in es iga ing
eens’ cogni i e and emo ional eac ions o ASMR ideos and assessing whe he hey ge
simila bene i s as adul s. Longi udinal wo k would acili a e examina ion o ela ionships
be ween ASMR media use and subsequen wellbeing; i could also examine whe he
posi i e media e ec s and ASMR media use o e se e al mon hs has dec easing e u ns
o , con e sely, has inc eased he bene i s. The e o e, u u e esea ch should include a
longi udinal app oach. Addi ionally, he esul sugges ed ha ingling sensa ion seems o
be con olled by a speci ic unknown sys em, and his sys em may ac as a cen al hub o
connec body and mind h ough he complex physiological esponses. A he same ime,
he me idian is one o he e ms in au onomous senso y me idian esponse, and he
me idians a e in isible pa hways in which Qi lows h ough he ene gy ne wo k ha
connec s all pa s o he body, and he mind o he en i onmen acco ding o T adi ional
Chinese Medicine (TCM) heo y (Jeon & Lee, 2013, 3; Li & Zhao, 2012). ASMR
phenomenon is cha ac e ized by pleasan ingling sensa ions simila o he desc ip ion o
De-qi sensa ions (e.g., ingling) in TCM (Zhu e al., 2013, 1); bu he physiological
mechanisms ha p oduce De-qi e ec a e s ill no well unde s ood (Yang e al., 2013, 1)
and he same si ua ion happened in he ingling sensa ion o ASMR (Val aka i e al., 2019,
3). The e o e, ASMR media e ec esea che s can explo e his unknown a ea in
mul idisciplina y app oaches, such as biochemis y, gene ics, neu oscience, and
psychophysiology. Hence, longi udinal s udies wi h mul idisciplina y me hods a e
ecommended o illus a e and explo e he challenges and he li ed expe iences o ASMR
in unknown esea ch egions.
Resea ch wi h a ocus on he ela ionships o wellbeing wi h ASMR media e ec s
expe iences is he i s ime using bo h DSMM and PERMA amewo k. The indings
sugges ha ASMR expe iences a e shown o be linked o wellbeing, and as such, I
p opose an ASMR media e ec s model o elabo a e bo h DSMM and PERMA amewo k
ha cha ac e izes he i e wellbeing domains and DSMM a iables. The esul s show ha
ASMR has low-like and abso p ion s a es, and bo h occu when he e is ocused on
a en ion o p esen -momen s imuli and simul aneous awa eness o sel . Ul ima ely, based
on he ole o a en ion, bo h ingling sensa ions and awa eness appea o be linked o
mind ulness. The mind ulness-like p ac ice in ASMR o which can esul in he ele a ion o
posi i e emo ions and o he ace s o wellbeing. As such, he indings p o ide suppo o
he connec ion o ASMR and wellbeing h ough mind ulness, as no ed by F edbo g e al.,
75
(2018, 11) and Del Campo & Kehle. (2016, 5) ha ASMR linked wi h in insically o
mind ulness o imp o e a a ie y o psychological wellbeing simila o mind ulness-based
ea men p og ams. In conclusion, his s udy sugges s ha uni e si y s uden ’s
engagemen wi h ASMR may uniquely con ibu e o enhancing wellbeing, such as eeling
happy, ele a ing he concen a ion on asks a hand, imp o ing he quali y o sleep by
s opping umina ion, inc ease sel -con idence, and mo i a ing al uis ic beha io . This has
socie al implica ions o he pu sui o lou ishing and eaching wellbeing goals a -uni e si y
o a -home s ess and adap i e p og am.
76
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Wha a e he possible disad an ages o pa icipa ing in his s udy, and how should hese
isks be minimized?
As in all esea ch, he e may be un o eseen isks o you as a pa icipan . This s udy
p esen s only minimal isk because da a is collec ed and communica ed h ough he
anonymi y o a pseudonym.
Wha a e he ad an ages o pa icipa ing in his s udy?
You pa icipa ion in his s udy may help me shape he way o unde s and he ela ionship
be ween ASMR expe iences and Psychosocial Wellbeing. You may bene i om knowing
you a e pa icipa ing in sha ing p ecious expe iences o ASMR and Welling a he
Uni e si y o Lapland. All he in o ma ion collec ed om you is con iden ial. You name will
no appea on any documen s whe e in o ma ion is eco ded. Names will be changed wi h
a pseudonym o you choosing and will be kep in a sepa a e mas e lis . Once he
in e iew ansc ip s a e collec ed and analyzed, he mas e lis will be des oyed.
Wha i you wan o cease pa icipa ing in his s udy?
You can choose o s op pa icipa ing in he s udy a any ime o any eason.
I you ha e any inqui ies be o e o du ing he s udy, you can con ac he Resea che , M .
Chan Ko Wai, a kchan@ulapland. i i ques ions a ise du ing he s udy.
------------------------------------------------------------------------------------------------------------
I unde s and my pa icipa ion in his in o med consen documen . The isks and bene i s
ha e been explained o me. I consen and olun a ily ag ee o pa icipa e in his s udy.
You Name Pa icipan ’s signa u e
______________________________ ____________________________
Da e: _________________________
91
Appendix C
In e iew One: Focused ASMR li ed expe iences His o y
1. “How did you expe ience ASMR om he beginning up o now?”
2. “Would you ell me mo e abou you jou ney ( om he beginning up o now) in o becoming an ASMR expe ience ?
P omp : Wha in luenced you decision o engage in ASMR?”
(A e iew o he pa icipan 's li e his o y ela ed o he opic o inqui y, up o he ime s/he ASMR expe iences. Objec i e:
o ind ou as much as possible abou he con ex o he pa icipan has li ed ASMR expe iences leading up o now: ea ly
expe iences wi h ASMR expe iences? wha we e he pe cei ed emo ional and media ed expe iences o he ASMR
phenomenon?)
Sub-Ques ions/Explo a ions:
The pa icipan s do NOT need o answe ALL sub-ques ions. These ques ions help hem o hink deepe .
ASMR Viewing Habi
1. How o en, on a e age, do you use ASMR- igge ing ideos o elax?
2. How many ASMR ideos do you wa ch in a single pe iod?
3. Wha is he ime o day do you usually wa ch ASMR ideos?
4. Please b ie ly desc ibe he condi ions you equi e o achie e ASMR sensa ions (e.g., busy oom, b igh ligh ing, e c.)
5. Why you engage in ASMR expe ience?
ASMR expe ience: Tingling Sensa ion
1. Wha a e he ea lies age you can ecall ha ing an ASMR expe ience and desc ibe wha you eel and happenings?
2. How long does he ingling sensa ion ypically las ?
3. Wha do you eel a ingling sensa ion when wa ching ASMR ideos?
a. Whe e can you ingles o igina e? (Possible lis : Head, Shoulde s, Ches , Back, A ms, S omach/lowe abdomen,
Geni als, Hips, Legs, and Fee , e c.)
b. Does his ingling sensa ion always o igina e in one a ea o you body?
c. Do you eel his ingling sensa ion mo e on one side o you body han he o he ? I yes, which side, o bo h
sides?
d. Which body a eas ha expe ience ingles when he sensa ion is mos in ense?
e. Is he ingling sensa ion igge ed mo e easily by hea ing in one ea han he o he ? (le ea , igh ea , o bo h
ea s a e he same)
ASMR expe ience: Mood and Sleeping issues
1. Wha do you eel ha wa ching ASMR ideos helps wi h you sleeping issues? How o en do you use ASMR ideos
o audio iles o help you go o sleep?
2. Wha do you eel ha wa ching ASMR ideos a ec s you mood? How o en do you use ASMR ideos o audio iles
o help you elax (bu no sleep)?
92
Appendix D
In e iew Two: The De ails o Expe ience
Ins uc ions:
1. A e ASMR exposu es and you choose o ake pa in one o he school ac i i ies (such as
g oup p ojec s, assignmen s, gene al examina ion, win e spo s ac i i ies, Ch is mas pa y
o ganiza ion, o o he g oup ac i i ies.) and hen answe he ollowing in e iew ques ions.
2. In he ollowing each ques ion, you need o hink and eel mo e abou he e ec o ASMR
exposu es on wellbeing.
3. You can y o use you au obiog aphical memo y, expe ience, me apho , and imagina ion o
answe he ques ions when you eel some hing o be elici ed du ing he engagemen o
ac i i ies and ASMR.
4. You can y o wa ch di e en ypes o ASMR gen es o igge mo e expe iences.
5. In he answe , he bes you desc ibe he de ails o ASMR Video (cha ac e is ics) how o a ouse
and a ec you wellbeing.
Ques ions/Explo a ions:
1. How and wha do you eel con en ed, joy ul, and posi i e?
2. How and wha do you eel exci ed and in e es ed in hings (e.g., schoolwo k and asks)?
3. How do you lose ack o ime while doing some hing you enjoy and become abso bed in wha
you a e doing?
4. How and wha do you ge help and suppo om o he s when you need i ?
5. How ul illed and sa is ied a e you wi h you ela ionships (P omp : Pa en , Pee , and Teache -
s uden )?
6. Ha e you been eeling lo ed? How?
7. How do you lead a pu pose ul and meaning ul school li e (e.g., lea ning ask)?
8. How do you eel you ha e a sense o di ec ion in you school li e?
9. Can you ell me abou any imes, i any, you eel ha ASMR expe ience has in luenced o been
a pa o you schoolwo k o ac i i ies in any way? P omp s: wi hin he uni e si y, wo king wi h
pee s.
10. How do you eel you a e making p og ess owa ds accomplishing you goals in he uni e si y?
93
Appendix E
ASMR digi al lye
94
Appendix F
Coding scheme on ASMR & Wellbeing
Va iables
Code
Concep ualiza ion & Ope a ionaliza ion
Media E ec s
Condi ional
(P edic o s/Mode a o s)
Disposi ional
P1
All pe son-based cha ac e is ics ha may enhance hei suscep ibili y o media
e ec ;
Including gende , pe sonali y/ empe amen , cogni ion (e.g., sc ip s; and schema a),
a i udes, mo i a ions, iden i y, and moods (e.g., sadness, happiness) ha e been
shown o p edispose media use
De elopmen al
P2
De ined as he selec i e use o and esponsi eness o media due o cogni i e,
emo ional, and social de elopmen
Social
P3
De ined as all social-con ex ac o s ha may enhance o educe media e ec s, such
as pa en ing s yle, media-speci ic pa en ing, o pee p essu e
Indi ec E ec s (media o s)
Media use
B1
Func ions as he media o s be ween an indi idual o social a iable and ou comes
o media use
Media use is e e ed o he in ended use o media ypes, con en , and
echnologies and includes a a ie y o ac o s such as media con en exposu e,
media channels selec ion, and equency and leng h o media use
Media esponse
s a es
B2
Cogni i e esponse s a e (R1) e e s o media use s selec i ely a end o and
in es cogni i e e o o unde s and media con en , which is ope a ionalized he e
as sel - epo ed concen a ion as well as physiological hea a e. Concep s like
cogni i e abso p ion, eali y pe cep ion, he cogni i e dimensions o empa hy (i.e.,
pe spec i e- aking)
Emo ional esponse s a es (R2) a e concep ualized as all a ec i e eac ions o
media con en (i.e., he message, he s o yline, and he ica ious a ec i e
eac ions o cha ac e s). The emo ional dimension o s a e empa hy (i.e., he
expe ience o emo ions ha a e simila o hose expe ienced by media cha ac e s)
and sympa hy (conce n o media cha ac e s) a e also seen as emo ional
esponse s a es; and ope a ionalized as posi i e and nega i e sel - epo ed
emo ions
Exci a i e esponse s a es (R3) e lec he deg ee o physiological a ousal in
esponse o media con en , which ope a ionalizes as sel - epo ed and
physiological a ousal
Media e ec s
B3
(Fi s -o de ) media e ec s (B3) as a media o o o he (second-o de ) media
e ec s
Media e ec s a e e e ed o as he delibe a i e and non-delibe a i e sho - and
long- e m wi hin-pe son changes in cogni ions, emo ions, a i udes, belie s,
physiology, and beha io ha esul om media use
T ansac ional E ec s
C
Media e ec s ha e a ecip ocal causal e ec on media p ocessing, media use, and he
di e en ial suscep ibili y a iables
PERMA Model
Posi i e emo ion
E1
The eeling o happiness, joy, chee , and he many o he desc ip o s o good
eelings
Enhance a en ion, help o gene a e c ea i e and lexible ideas, and b oaden he
sel -concep o include o he s mo e eadily
Associa ed wi h g ea e sel - egula ion, ask pe sis ence, and goal adop ion
Engagemen
E2
This e e s o he connec ion one eels o he ac i i ies one is doing as well as eelings
o being abso bed in and ocused on hose ac i i ies. An ac i i y wi h a high le el o
engagemen in an ac i i y is also e e ed o as “ low.”
Rela ionship
E3
The eeling o being ca ed abou by o he s, socially in eg a ed, and suppo ed and
in ol es a sense o connec edness, lo ing, and sha ing emo ions wi h o he s ela ed o
sel -es eem, and ha inc ease in iendship quali y pe cep ion
Meaning
E4
A eeling o doing some hing meaning ul and ha ing connec ed o some hing
bigge
A sense o pu pose ha is closely ela ed o a sense o meaning in li e and
equen ly in ol es a p o-social o al uis ic in en such as a commi men o helping
o he s o imp o ing he wo ld
Accomplishmen
E5
An indi idual’s pe cep ion o making p og ess owa d goals and ha ing a sense o
achie emen in one’s li e
Desi e o achie e some hing (e.g., ha ing a pe se e ing a i ude) a he han one’s
ac ual accomplishmen s