ISSN 2340-5236 Anàlisi 63, 2020 99-113
Cul u al slow jou nalism in Spanish : Case s udies
om Spain, Mexico and Colombia*
Ca men Peña iel
Bea iz Zabalondo
Alazne Aies a an
Uni e sidad del País Vasco / Euskal He iko Unibe si a ea
[email p o ec ed]
[email p o ec ed]
[email p o ec ed]
Submission da e: Oc obe 2019
Accep ed da e: Sep embe 2020
Published in: Oc obe 2020
Recommended ci a ion: PEÑAFIEL, C.; ZABALONDO, B. and AIESTARAN, A. (2020). “Cul u-
al slow jou nalism in Spanish: Case s udies om Spain, Mexico and Colombia”. Anàlisi:
Quade ns de Comunicació i Cul u a, Special Issue, 99-113. DOI: <h ps://doi.o g/10.5565/
e /analisi.3259>
Abs ac
This a icle analyses ou jou nalis ic p ojec s ocusing p ima ily on cul u al con en :
A cadia (Colombia), Jo Down (Spain), Yo okobu (Spain) and Ga opa do (Mexico). The
analysis is based on case s udies and in-dep h in e iews wi h di ec o s and jou nalis s a
hese media ou le s. Among he esul s, we can see he p io i y gi en o a ype o jou nal-
ism wi h con en ha is a emo ed om he agenda o he mass media: li e a y, cul u al,
c ea i e, ee- hinking, open jou nalism in which in o ma ion is na a ed om o he pe -
spec i es. This is inno a i e, high-quali y jou nalism p ac ice ha se es o in e p e cul-
u e and socie y in he mids o a p o ound digi al ans o ma ion.
Keywo ds: slow jou nalism; cul u al jou nalism; A cadia; Jo Down; Yo okobu; Ga opa do
Resum. Pe iodisme eposa cul u al en espanyol: es udis de cas d’Espanya, Mèxic i Colòmbia
Aques a icle anali za qua e p ojec es pe iodís ics basa s en con ingu p e e en men cul-
u al: A càdia (Colòmbia), Jo Down (Espanya), Yo okobu (Espanya) i Ga opa do (Mèxic).
L’anàlisi es onamen a en es udis de cas i en e is es en p o undi a a esponsables i pe io-
dis es d’aques s mi jans. En e els esul a s s’obse a la p io i a d’un pe iodisme de con-
* This wo k is encompassed wi hin a esea ch p ojec unded by he Spanish Minis y o
Economy and Compe i i eness (MINECO) Re .: CSO2016-76020-R (AEI/FEDER, UE).
Ca men Peña iel; Bea iz Zabalondo; Alazne Aies a an
100 Anàlisi 63, 2020 Ca men Peña iel; Bea iz Zabalondo; Alazne Aies a an
ingu allunya de l’agenda medià ica. Un pe iodisme li e a i, cul u al, c ea iu, de pensa-
men lliu e, obe , on les in o macions es na en des d’al es en ocamen s. Són p àc iques
inno ado es d’un pe iodisme de quali a que se eix pe in e p e a la cul u a i la socie a
enmig de la p o unda ans o mació digi al.
Pa aules clau: pe iodisme eposa ; pe iodisme cul u al; A cadia; Jo Down; Yo okobu;
Ga opa do
Resumen. Pe iodismo eposado cul u al en español: es udios de caso de España, México y
Colombia
Es e a ículo analiza cua o p oyec os pe iodís icos basados en con enido p e e en emen e
cul u al: A cadia (Colombia), Jo Down (España), Yo okobu (España) y Ga opa do (Méxi-
co). El análisis se undamen a en es udios de caso y en e is as en p o undidad a espon-
sables y pe iodis as de es os medios. En e los esul ados se obse a la p io idad de un
pe iodismo de con enido alejado de la agenda mediá ica. Un pe iodismo li e a io, cul u-
al, c ea i o, de pensamien o lib e, abie o, donde las in o maciones se na an desde o os
en oques. Son p ác icas inno ado as de un pe iodismo de calidad que si e pa a in e p e-
a la cul u a y la sociedad en medio de la p o unda ans o mación digi al.
Palab as cla e: pe iodismo eposado; pe iodismo cul u al; A cadia; Jo Down; Yo okobu;
Ga opa do
1. Towa ds a quali y jou nalism wi h a cul u al pe spec i e
The majo inancial and economic c isis a lic ing he wo ld since 2008 has
le a p o ound ma k on he jou nalism p o ession. This p o ession is cu en -
ly cha ac e ised by, among o he aspec s, an abundance o news, by newswo -
hy ac s and e en s subjec o opicali y and immediacy, by he hyb idisa ion
o gen es and o ma s, echnological con e gence, news dis ibu ed no only
ia adi ional channels bu no ably ia social media pla o ms; and mos de i-
ni ely by he p eca iousness o he wo king condi ions o i s p o essionals, and
he i ialisa ion o he news and he u h. Meanwhile, ecei e s a e less pas-
si e and ha e become c ea o s/p oduce s and p opaga o s (also known as
‘p osume s’) wi hin he online uni e se. Inside his g ea news bubble, jou -
nalism is inc easingly awash wi h ake news, bo s, olls and clickbai .
And ye , in his digi al ecosys em whe e immediacy, speed and b e i y a e
he i al signs o a la ge pa o he jou nalism p o ession, a need has also a is-
en o cul i a e a slow, unhu ied jou nalism which in o ms and analyses
deeply and c ea i ely. We a e alking abou wo k ha is ca ied ou igo ous-
ly, ha e i ies in o ma ion and ea s i s audience wi h espec (Blum i ,
Da id and Köhle , 2010). The need o p ac ise his ype o jou nalism has
been men ioned by au ho s such as Whi wo h (2009), Rosenbe g and Feld-
man (2008), Jun unen (2010), Rauch (2011), B abazon (2013), Ne eu
(2014), Ba anque o-Ca e e o (2013) and Rosique and Ba anque o (2015),
among o he s. I is a jou nalism which akes sides in he old deba e abou
news quali y, al hough “ he e is no ag eemen on wha quali y jou nalism
ac ually means” (Gu ié ez Coba, 2006: 32). E en so, many au ho s ha e
Cul u al slow jou nalism in Spanish Anàlisi 63, 2020 101
s udied his ques ion: Pelleg ini and Múgica, (2006), G ips ud and Weibull
(2010), De Pablos and Ma eos (2004), Deuze (2005), Amado (2007),
Gómez-Mompa , Gu ié ez-Lozano and Palau-Sampio (2013) and Beck,
Reineck and Schube (2010), o name bu a ew.
In ac , his p eoccupa ion wi h igo ous p ac ice wi hin jou nalism is
no hing new. In he 1960s he so-called new jou nalism o li e a y jou nalism
a ose in he USA om he pen o Tom Wol e, in an a mosphe e o social and
cul u al change. Also, in Colombia, Pe u, A gen ina and Mexico a s ong li -
e a y and jou nalis ic cu en was se in mo ion, in which li e a y jou nalism
ook i s i s s eps. This new jou nalism was cul i a ed by young p o essionals
who old s o ies in a li e a y language based on he use o adjec i es and ig-
u es o speech ha appealed o people’s emo ions, and wi h a clea , de ined
s yle. These we e jou nalis ic cu en s ha championed quali y jou nalism.
I is in he digi al con ex , and also in he in e es s o esponding o qual-
i y s anda ds, ha jou nalis ic p ojec s encompassed wi hin he cu en s o
slow jou nalism ha e ( e)a isen wi h conside able o ce. The slow jou nalism
cu en belie es ha he jou nalism o immediacy leads o a loss o quali y
(low jou nalism), as di e en s udies ha e con i med (Gómez-Mompa ,
Gu ié ez-Lozano and Palau-Sampio, 2015; González-Go osa i, 2011;
Ramí ez de la Piscina e al., 2014; 2015).
In oday’s digi al communica i e ecosys em, wi h i s abundance o in o -
ma ion, s anding up o quali y appea s o go agains he idea ha cul u al
p oduc ion has an expi y da e, and agains he agglome a ion o ansmedia
a e ac s designed o become blockbus e s (Mo agas, 2017). Bu digi alisa-
ion has also p o ided new o ms o c ea ion, ci cula ion and cul u al pa ici-
pa ion; he In e ne has also become a gian s o e o p esen and pas con en ,
eely a ailable o use s (Busque , 2017).
2. Cul u al jou nalism and i s impo ance in cu en socie y
This a icle ocuses on slow jou nalism om a cul u al pe spec i e. We a e
alking abou long- o ma jou nalism, wi h a me iculous s yle ha cul i a es
in e p e a ion and opinion gen es, wi h he aim o analysing and unde s and-
ing he cu en social, poli ical and cul u al changes.
The concep o de ini ion o ‘cul u e’ p o okes con lic ing opinions, and
he iews o heo is s, a ising om he di e en b anches o knowledge, may
coincide o may be e y di e en (Busque , 2008 and 2017). One o he
mos ex ensi e in e p e a ions o he e m – and one which mos p obably
has he highes consensus – is ha o mula ed by UNESCO. Acco ding o
his o ganisa ion, cul u e
(…) encompasses - apa om he A s and Humani ies - li es yles, basic
human igh s, alues sys ems, adi ions and belie s and he ac ha cul u e
u nishes people wi h he capaci y o e lec on hemsel es. I is wha makes
us speci ically human, a ional, c i ical and e hically commi ed beings.
102 Anàlisi 63, 2020 Ca men Peña iel; Bea iz Zabalondo; Alazne Aies a an
Th ough i we disce n alues and o m opinions. Th ough i , humankind
exp esses i sel , becomes conscious o i sel , ecognises i sel as an un inished
p ojec , ques ions i s own achie emen s, sea ches un i ingly o new mean-
ings, and c ea es hings which anscend i . (Wo ld Con e ence on Cul u al
Poli ics; Mexico, 1982. See mo e on <www.unesco.o g>)
The e o e, cul u e has an impo an place in socie y and is he basis o i s
de elopmen and ans o ma ion: “Cul u e is he oxygen o a coun y’s men-
ali y and li es yle; wi hou i , i would su oca e and succumb” (López Ga i-
do, 2019: 9).
Thanks o he appea ance o he Media, pa icula ly audio isuals and
abo e all he In e ne , ci izens no longe necessa ily pa icipa e in cul u e
wi hin he ‘ hea ical pa adigm’, and consequen ly, cul u e is no only p o-
duced and consumed in pe son, i s hand bu is also sha ed wi h o he con-
sume s and c ea o s (Busque , 2017).
Despi e he impo ance a ibu ed o i in indi iduals’ and socie ies’ edu-
ca ion and iden i y, cul u e has no adi ionally been gi en he mos no e-
wo hy place in he usual media (appea ing on he las pages in he p ess, and
a he end o TV news bulle ins, i a all). The a i al o he In e ne , p ice
educ ions in mobile de ices, and he specialisa ion o p o essionals a e all
con ibu ing o he c ea ion o digi al cul u al jou nalism p ojec s o quali y,
abo e and beyond he adi ional cul u al supplemen s we ha e been used o.
We unde s and cul u al jou nalism as a specialised b anch o jou nalism,
and as Ramí ez de la Piscina (2009) demons a es, i is a necessa y ins u-
men agains he deg ada ion, he (hype ) epe i ion and he i ialisa ion o
con en , one ha esponds o hese h ee undamen al equi emen s: o com-
ba in o ma ion o e load and he disp opo iona e esonance o he same
subjec s in all he Media, o go deepe in o subjec s and exp ess hem in all
hei complexi y, and o b ing an end o he lack o communica ion and
sec ecy, building b idges be ween he di e en aspec s o li e. Publicising cul-
u al in o ma ion and/o cul u al p oduc ions ia he knowledge and special-
isa ion o p o essionals con ibu es o all o his.
To summa ise, he aim o cul u al jou nalism is o ebuild i s social s anding
h ough i s link o he ield o communica ion and h ough i s con ibu ion o
he idea o human de elopmen om di e en angles, abo e all om cul u e.
3. Resea ch aims and ques ions
We belie e ha he cu en digi al en i onmen allows In e ne and social
media use s o expe ience a new spa ial- empo al pa icipa ion. Wi h e e -
ence o ou objec o s udy, we would ag ee wi h Busque (2017), ha i
a ou s di e se o ms o c ea ion, app op ia ion and cul u al pa icipa ion.
Among o he conside a ions, i should be highligh ed ha his con ex also
allows o he c ea ion o new ela ionships, no only be ween he medium
and i s use s bu among he use s hemsel es. Thus, he exchange o knowl-
Cul u al slow jou nalism in Spanish Anàlisi 63, 2020 103
edge and o symbolic and cul u al commodi ies among ecei e s con ibu es
o he o ma ion o ac i e communi ies ha a e always looking o quali y
cul u al con en in di e en o ma s.
The e olu ion o jou nalism in he coming yea s will in ol e concep s
de i ed om pe sonalisa ion, upda ing, adap a ion o eade ship segmen a-
ion, aking ull ad an age o he po en ial o mobile echnology and he
sea ch o new o ma s. A silen e olu ion is a oo in which digi al jou nalism
has encou aged he ans o ma ion o con en .
A high numbe o ollowe s is he i s challenge, no only o emain in
he digi al media a ena bu also o enable hem o imp o e hei p ojec s,
in e ac wi h each o he , and ac i ely pa icipa e in na a i es wi h cul u al
con en , hus con ibu ing o pe sonal g ow h in a ee and democ a ic com-
muni y. And he ein may also lie he success o hese publica ions.
The main aim o his s udy is o de ine he cha ac e is ic ea u es o he
magazines A cadia (Colombia), Jo Down and Yo okobu (Spain), and Ga o-
pa do (Mexico). The digi al e sions o he ou publica ions we e examined:
he idea being o iden i y such cha ac e is ics as he subjec s hey co e , he
kind o ex s hey include, he eams ha make up hei s a , he esou ces a
hei disposal, he use o new echnology and hei p esence on social media.
To espond o he p oposed aims, we posed he ollowing esea ch ques-
ions:
– RQ1- Wha was he pu pose o c ea ing he publica ions s udied in his
esea ch?
– RQ2- Wha kinds o companies lie behind he p ojec s?
– RQ3- Wha eams make up he p ojec s?
– RQ4- Wha a e he cha ac e is ics o hese digi al magazines?
– RQ5- Wha kind o con en do he magazines publish?
– RQ6- How do hese magazines app oach he subjec o quali y?
– RQ7- Do all he p ojec s ha e p in e sions? Wha is he ela ionship
be ween hem and he digi al magazines?
– RQ8- Wha is he eade ship o he magazines and wha is hei p esen-
ce on social media?
4. Me hodology
This s udy o ms pa o a wide p ojec abou quali y slow jou nalism in
Spanish, in which di e en quali a i e and quan i a i e me hods we e used.
The esea ch eam iden i ied en websi es ha p ac ise slow jou nalism in
Spanish: 5W, Con ex o, Jo Down, Panenka and Yo okobu (all om Spain),
Ga opa do and Le as Lib es (bo h om Mexico), A cadia and La Silla Vacía
(Colombia) and An ibia (A gen ina).
Rega ding he case ha conce ns us he e, in he i s phase a quali a i e
me hodology was used, based mainly on case s udies and in-dep h in e iews.
The e is a long adi ion o using quali a i e me hodology in Sociology
104 Anàlisi 63, 2020 Ca men Peña iel; Bea iz Zabalondo; Alazne Aies a an
(Colle , 2000), and i has been gaining g ound in he ield o Media S udies
(Cas illo, Almansa and Ál a ez, 2013). One o he ad an ages o case s udies
is ha o ob aining a la ge quan i y o desc ip i e and explana o y in o ma-
ion abou a pa icula subjec (Wimme and Dominick, 1996).
The body o esea ch was comple ed wi h quali a i e in e iews wi h he
jou nalis ic, economic and/o echnological di ec o s o each media ou le :
Table 1. In e iews ca ied ou wi h Media di ec o s
Media In e iewee Da e and place o in e iew
A cadia Camilo Jiménez, Di ec o
Sa a Malagón, Gene al Edi o
Felipe Sánchez, Digi al Edi o
31/07/2018, Bogo á
31/07/2018, Bogo á
31/07/2018, Bogo á
Jo Down Ángel Luis Fe nández, Edi o 15/03/2018, Se ille
Yo okobu Juanjo Mo eno, Di ec o
Fe mín Abella, Come cial Di ec o
Ma Abad, Chie Edi o
Ma cus Hu s , Chie Edi o
15/04/2019, E-Mail
22/03/2018, Bilbao
16/04/2018, Mad id
16/04/2018, Mad id
Ga opa do Felipe Res epo, Di ec o 13/07/2018, México D.F.
The commen s quo ed a e aken om he in-dep h in e iews shown in his able.
Sou ce: HGH Resea ch G oup.
In-dep h in e iews a e ex emely alid as a me hod o quali a i e analy-
sis: “The main ad an age o he in-dep h in e iew lies in he weal h o de ails
i p o ides, in addi ion o i s incompa able p ecision in compa ison wi h
o he su ey me hods whe e delica e subjec s a e conce ned” (Wimme and
Dominick, 1996: 158). Fu he mo e, i o e s a deg ee o lexibili y when
o ming he ques ions in o de o mos e ec i ely ob ain answe s o hose
posed in he aims. Finally, i allows o a mo e igo ous in e p e a ion o he
ob ained esul s ia di ec obse a ion (Gai án and Piñuel, 1998).
5. Resul s
The ou magazines s udied de ine hemsel es as cul u al magazines o ones
wi h eminen ly cul u al con en . They a e all published in Spanish and p ac-
ise slow jou nalism.
Published in Colombia, A cadia was ounded in 2005 as a cul u al sup-
plemen o he magazine Semana, al hough oday i is an independen publi-
ca ion. I was an eminen ly li e a y magazine bu in 2016 i began app oach-
ing cul u e mo e globally and s a ed o pu sue new eade ship. This
coincided wi h he peace p ocess1, an ex emely impo an ime o Colombi-
an socie y which was el wi hin he cul u al sphe e.
Jo Down was bo n in 2011 h ough he In e ne o um Ae ópago, which
1. The peace ag eemen be ween he Colombian Go e nmen and he FARC-EP was signed
on 26 Sep embe 2016. Following he e e endum on 2 Oc obe , he inal ag eemen was
signed on 24 No embe o he same yea .
Cul u al slow jou nalism in Spanish Anàlisi 63, 2020 105
b ough oge he people who did no know each o he bu who sha ed a ce -
ain bo edom wi h he cul u al news o e ed by he mains eam media. They
c ea ed a p oduc which was un, a ac i e and di e en a he same ime.
Yo okobu was c ea ed in 2009, igh in he middle o he economic and
jou nalis ic c isis, by ou people om he mains eam media looking o c e-
a e some hing which would ul il hem p o essionally, whils o e ing eade s
a new p oduc which did no exis on he ma ke a ha ime.
Ga opa do is a publica ion wi h eade ship in many La in Ame ican coun-
ies, al hough i s cu en headqua e s a e in Mexico. I came in o being in
he yea 2000 in Colombia, as pa o he Media g oup Publicaciones Semana.
A ound 2002-2003, he magazine se ou o ind i s own s a egic pa ne s,
ini ially wi h a small A gen ine g oup, bu abo e all o ming a solid alliance
wi h T a esías in 2006. The magazine is commi ed o na a i e con en ,
hinking beyond he immediacy o he jou nalis ic agenda.
5.1. Edi o ial s a and con ibu o s
A cadia sha es i s headqua e s, designe s and audio isual eam wi h he es
o he Semana g oup. The s a o A cadia i sel is made up o ou people:
Di ec o (Camilo Jiménez), Comme cial Di ec o (Ma cela Cha e ía), Edi-
o (Sa a Malagón) and Digi al Edi o (Felipe Sánchez). In addi ion, hey
hi e a paid ainee on a six-mon hly basis. Mos o i s con en is c ea ed by
con ibu o s: eelance p o essionals wi h expe ise in di e en cul u al a eas.
The a e age numbe o con ibu o s is be ween wel e and i een people.
Among he ounding membe s o Jo Down a e Ca les A. Fogue , Rica do
J. González, Ángel Luis Fe nández and Ma ía Jesús Ma huenda (none o
whom ha e quali ica ions in Jou nalism). The la e wo ha e a 50% s ake in
he pa ne ship WabiSabi In es men s, which p oduces he websi e and pub-
lishes p in ed magazines and books connec ed o he same b and.
Ma ía Jesús Ma huenda, also known as Ma de Ma chis, is he Di ec o o
Jo Down. By he middle o 2018, Jo Down had 14 people on i s s a (9 ull
ime and 5 pa ime), ca ying ou he ollowing du ies: managemen , edi -
ing, adminis a ion, communica ion, dis ibu ion, design, con en , p omo-
ion and con ibu o liaison, among many o he s. Acco ding o i s edi o ,
hei sala ies a e simila . In addi ion o he s a , Jo Down has a ound a hun-
d ed egula con ibu o s, which has become one o he magazine’s hallma ks.
Yo okobu is a publica ion di ec ed by Juanjo Mo eno, oge he wi h Ma
Abad, Ma cus Hu s , and Fe mín Abella. They a e he ou ounde s o he
magazine and also he manage s o B and & Roses, a company whose con-
en , among o he s, is published by he magazine Yo okobu. I is a Limi ed
Company (SL) wi h i s headqua e s in Mad id, al hough i does no ha e i s
own news o ice as such. The company has g own s eadily o e he yea s, and
by he end o 2018 had a s a o 21 people. They also ha e an ex ensi e “ al-
en ne wo k”, as hei ounde s like o call hem, some o whom a e egula
con ibu o s whils o he s wo k mo e spo adically.
106 Anàlisi 63, 2020 Ca men Peña iel; Bea iz Zabalondo; Alazne Aies a an
I would be impossible o alk abou he Ga opa do eam wi hou men-
ioning i s pa en company T a esías Media, led by i s ounde and p esiden
Ja ie A edondo. The edi o ial boa d is he same o all T a esías Media
p oduc s. In 2014 he company employed 60 ull ime s a and had a na ion-
al and in e na ional ne wo k o 235 con ibu o s.
Since 2014, Felipe Res epo has been Edi o ial Di ec o o he magazine.
Rigobe o de la Rocha is he C ea i e Di ec o , Diego Be uecos is he Pho-
og aphic Di ec o , and Leila Gue ie o is he Edi o in La in Ame ica, while
he Edi o ial Coo dina o is Guille mo Sánchez Ce an es.
5.2. Gene al cha ac e is ics
Cu en ly, A cadia co e s di e en aspec s o cul u e: li e a u e, ilm, pho-
og aphy and he isual a s among o he s. Toge he wi h an expansion o
he cul u al disciplines, he magazine has in oduced a majo shi in he pe -
spec i e used o ackle he subjec s: “We see a as a il e o looking a eali-
y. (…) I is abou seeing cul u al subjec s in social and poli ical e ms”, says
i s edi o Sa a Malagón.
The p in e sion is subjec o a e y ca e ul publishing p ocess, simila o
ha o a book in e ms o s o age. The digi al e sion is s ill being pe ec ed
– he e a e s ill no able di e ences in e ms o esou ces and he unequal
a en ion gi en o i compa ed wi h he p in edi ion. Since Felipe Sánchez
was appoin ed di ec o in 2018, he aim has been o e hink he ela ionship
be ween he online and p in e sions, so ha he online edi ion ceases o be
mo e o a dis ibu ion channel and becomes a dis inc i e medium wi h i s
own cha ac e . Ano he aim is o make he mos o digi al ools and esou ces
o p ac ise a di e en ype o cul u al jou nalism ha p omo es a is ic c e-
a ion and p oduc ion.
Jo Down was bo n b eaking e e y online ule ha un il hen had seemed
un ouchable, such as he ollowing: online ex s mus be b ie , ligh and easily
diges ible. Well, he pieces in his magazine a e usually long – e y long. They
a e a emo ed om he con en o he ex s in he p in ed p ess whose
leng h has g adually been educed, and also om ha which p edomina es in
he usual online dailies. The ex s in his magazine lee om he cu en se -
i ude. They o en use li e a y na a i e echniques, bu wi hou c ossing
in o ic ion (excep in e o ic s o ies). They ha e ound hei own niche in he
ma ke , h ough a di e en way o elling s o ies ha eaches di e se people
who we e demanding some hing di e en . Among o he ac o s, i could be
said ha hei na a i e o ms ha e inc eased hei eade ship exponen ially
since he p ojec was launched in 2011.
The s a gen e o Jo Down is he in e iew. As i s Communica ions Di ec-
o , Ca les A. Fogue , explained in 20122, hey a e e y clea ha he quali y
2. KOCH, Tommaso, Pa a adas de éxi o ‘online’, El País, 30 Augus 2012. A ailable online:
<h ps://elpais.com/cul u a/2012/08/29/ac ualidad/1346226060_676549.h ml>.
Cul u al slow jou nalism in Spanish Anàlisi 63, 2020 107
o he ex s mus be a op p io i y, along wi h he leng h o he in e iew (a
leas an hou o eco ding), i s non-p omo ional na u e (no alking abou he
nex book, album, poli ical campaign, e c.) and always emaining dis anced
om celeb i y jou nalism. Leading igu es om he wo ld o cul u e, he a s,
humani ies, jou nalism, poli ics, science o spo appea in i s pages. The
in e iews a e con e sa ions ma ked by he need o an in-dep h e lec ion on
opics ha ne e go ou o da e, such as e hics, digni y, lo e o ha e.
Al hough he magazine’s each is based mainly on i s digi al con en , i s
p omo e s belie e i is undamen al ha he wo o ma s complemen each
o he (Ángel Luis Fe nández). E en hough he in e iew migh be he mos
popula gen e among Jo Down’s eade s, i does no always coincide wi h he
mos ead a icles.
The ype o con en published in Yo okobu e ol es a ound c ea i i y,
inno a ion, cul u e, hough and endencies: he undamen al aim being o
in o m, inspi e, empowe and en e ain3. C ea i i y, inspi a ion and hough
a e keys in he Yo okobu en i onmen . Apa om knowing wha is happen-
ing in poli ics and in he economy, i is abou aining in c i ical hinking,
which is wha helps us ma u e: “I makes you ee , mo e c i ical, e en b a -
e . In he end, cul u e is wha enables you o cope be e in li e, o be mo e
independen , o be be e able o make a li ing o you sel ” (Ma Abad).
In Yo okobu hey ha e belie ed in pape om he beginning, “bu in a
e y quali a i e way” (Fe mín Abella): good con en , accompanied by good
design and illus a ion. Good isual suppo is basic o a ac ing people o
eading.
The websi e is open o e e yone, and abou six a icles a e published daily
because publishing mo e would mean “was ing in o ma ion”: in eali y “ he e
isn’ so much ime o eading” (Ma Abad). In e ms o he in e sec ion
be ween he pieces in p in and online, he same wo k and concep philoso-
phies p e ail in bo h o ma s. The in en ion is ha he magazine a icles should
be mo e imeless and las ing, ha hey should be conduci e o hinking.
Yo okobu i s appea ed in digi al o ma , in he middle o he In e ne
and echnology boom. I was un hinkable no o do so, and nowadays i is
impossible o su i e o he wise. Bu hey a e clea ha hey mus con inue
publishing in pape o ma oo, a leas as long as he In e ne alone does no
p o ide a sa is ac o y income.
The aim o Ga opa do is o show wha is cu en ly happening in cul u e,
poli ics and li es yle in a magazine which is a end se e in La in Ame ica.
When Res epo became i s di ec o , hey began o di e si y subjec s (p e i-
ously, in he imes o Guille mo Oso no, oo much a en ion was placed on
iolence and d ug a icking, due o he si ua ion he coun y was in a ha
ime unde Felipe Calde ón), and also o gi e mo e space o local people
om La in Ame ica on he on page: a decision aken because he maga-
zine, “in o de o su i e in he hos ile wo ld o p in ing had o be e y com-
3. Fal a no a ????????
