Funded by he Eu opean Union. Views and opinions exp essed a e howe e hose o he au ho (s) only and do no
necessa ily e lec hose o he Eu opean Union. Nei he he Eu opean Union no he g an ing au ho i y can be held
esponsible o hem.
Communica ion
and Dissemina ion
Plan
Deli e able 6.2
1
© CLIMATEFIT Conso ium, 2024
This deli e able con ains o iginal unpublished wo k excep when indica ed
o he wise. Acknowledgemen o p e iously published ma e ial and o he wo k o
o he s has been made h ough app op ia e ci a ion, quo a ion, o bo h.
Rep oduc ion is au ho ised i he sou ce is acknowledged.
This documen has been p epa ed in he amewo k o he Eu opean p ojec
CLIMATEFIT. This p ojec has ecei ed unding om he Eu opean Union’s Ho izon
Eu ope p og amme unde g an ag eemen no. 101112705.
The sole esponsibili y o he con en o his publica ion lies wi h he au ho s. I
does no necessa ily ep esen he opinion o he Eu opean Union. Nei he he
CINEA no he Eu opean Commission a e esponsible o any use ha may be
made o he in o ma ion con ained he ein.
Deli e able Numbe and
Name
D6.2 – Communica ion and Dissemina ion Plan
Wo k Package
WP6 – WP Communica ion and dissemina ion
Dissemina ion Le el
Public
Au ho (s)
Amandine Josse on (EQY)
P ima y Con ac and
Email
[email p o ec ed]
Da e Due
29/02/2024
Da e Submi ed
28/02/2024
File Name
CFIT_CDP_20240221_ .docx
S a us
Final e sion
Re iewed by (i
applicable)
Ma co Ca ei a Sil a (WCF), Ka he ine Peinha d
(ICLEI)
Sugges ed ci a ion
EQY, (2024), Communica ion and Dissemina ion Plan
o he CLIMATEFIT p ojec , CLIMATEFIT,
Copenhagen (DK)
2
Table des ma iè es
EXECUTIVE SUMMARY ......................................................................................................................................... 3
1. F amewo k o ac ions ................................................................................................................................... 4
1.1. CLIMATEFIT amewo k o ac ions ............................................................................................ 4
1.1.1 Communica ion and dissemina ion goals and objec i es .................................. 5
2. Communica ion channels and ools.................................................................................................. 7
2.1 Online communica ion ools/channels ................................................................................. 7
2.2 Non-elec onic communica ion ools ..................................................................................... 8
2.3 Physical in e ac i e dissemina ion ............................................................................................. 8
2.3.1 Local and na ional e en s ....................................................................................................... 8
2.3.2 In e na ional e en s ..................................................................................................................... 8
2.4 Flagship pla o ms ................................................................................................................................. 8
3. S akeholde ma ix ...................................................................................................................................... 10
4. Di ision o esponsibili ies ...................................................................................................................... 10
5. Communica ion imeline .......................................................................................................................... 13
6. P ac ical guidelines o communica ion ....................................................................................... 15
7. Assessmen S a egy & KPI ................................................................................................................... 16
8. Me hodology o communica ion and dissemina ion ac i i ies wi hin he
conso ium ................................................................................................................................................................... 16
8.1 Gene al p ocess .................................................................................................................................... 16
8.2 Social media me hodology .......................................................................................................... 16
9. ANNEX: Social media guide .................................................................................................................. 17
9.1 Social media accoun ........................................................................................................................ 17
9.2 Social media plan – Types o pos s and con en ......................................................... 17
9.3 Visuals .......................................................................................................................................................... 18
9.4 Schedule .................................................................................................................................................... 18
9.5 Con en o pos s ....................................................................................................................................19
9.5.1 Pa ne s’ p esen a ion ..............................................................................................................19
3
EXECUTIVE SUMMARY
The deli e able D6.2 ‘Communica ion and dissemina ion plan’ has been de eloped
in he con ex o he CLIMATEFIT Wo k Package 6 (WP6) which aims o ensu e a
wide communica ion and dissemina ion o he p ojec ac i i ies and o p omo e
p ojec esul s ac oss ex e nal s akeholde s, and a gene al audience, o maximise
i s impac s and isibili y ac oss Eu ope and beyond.
The pu pose o his documen is o p esen a plan ha will be ollowed o all he
communica ions ac i i ies o he p ojec and sugges a conc e e scheme o hei
implemen a ion h oughou he p ojec ’s o y-mon hs du a ion.
In pa icula , his plan includes nine main chap e s add essing he di e en aspec s
ha a e impo an o ocus on, s a ing wi h gene al in o ma ion on he CLIMATEFIT
p ojec , i s objec i es, i s communica ions goals and key a ge audiences. All he
communica ions ools and ac ions ha will be used o suppo he
communica ions e o s o he p ojec a e also p esen ed, while a ma ix o how
he communica ions ools co espond o each a ge audience in ended o be
eached is also ea u ed in he documen .
The documen also p o ides de ails on he app op ia e iming o he
implemen a ion o he planned s a egy o communica ions, oge he wi h he
esponsibili ies and con ibu ions expec ed by he CLIMATEFIT pa ne s. Las ly,
e e ence is made o he moni o ing and assessmen aspec s o he
communica ions ac i i ies, ea u ing KPIs and a ge s.
The deli e able D6.2 is a li ing documen ha e ol es du ing he li espan o he
p ojec ; in ac , i unc ions as a dynamic documen o ag eemen s among he
pa ne s o be e iewed and upda ed pe iodically and o icially h ough D6.5
Communica ion and Dissemina ion Plan (CDP) upda e (M36).
This Plan also do e ails wi h D6.6 Exploi a ion and Upscaling Plan, as well as D1.3
Task o ce o Inno a ion Managemen . The Task o ce o Inno a ion Managemen
(TIM) will se e as he ope a ional body o ake ca iage o he Exploi a ion and
Upscale Plan and i s e isions h oughou he p ojec – bo h o hese deli e ables
ocus on eaching speci ic a ge audiences ha can make conc e e use o
CLIMATEFIT p ojec esul s.
4
1. F amewo k o ac ions
1.1. CLIMATEFIT amewo k o ac ions
The gene al objec i e o CLIMATEFIT p ojec is suppo EU e i o ies in hei jus
and ans o ma ional jou ney owa d clima e esilience by b idging he inance
gap, p o iding c i ical insigh and building he capaci ies o (i) Public Au ho i ies
(PAs) o iden i y, o ches a e and a ac a ious public and p i a e inancing
sou ces and (ii) Financing & In es men En i ies (FIEs) o iden i y and access
esilien in es men oppo uni ies. CLIMATEFIT opens a signi ican oppo uni y o
os e inno a i e in es men s in adap a ion o assis ulne able EU e i o ies and
o boos compe i i eness and EU leade ship in a g owing ma ke . The p ojec will
build on a deep unde s anding o exis ing ini ia i es o sus ain sys emic and
ca aly ic in es men s in adap a ion by engaging i s Technical Pa ne s (TPs), PAs
and FIEs in he co-c ea ion o wen y inno a i e in es men s a egies, en
conc e e and scalable in es men plans and ou bankable ans o ma ional
in es men cases. This will inc ease he bankabili y o pipelines o adap a ion
p ojec s ac oss a di e si y o scales, inancing ypes, con ex s, ba ie s o
inancing, clima e isks and ulne abili ies, biogeog aphical egions, adap i e
capaci ies and ma u i y ega ding clima e change. The p ojec will de elop i s
esul wi h he suppo o i s wen y case s udies g ouped in h ee clus e s:
No hwes e n, Eas e n and Sou he n.
CLIMATEFIT will achie e se en di e en esul s, o be widely dissemina ed and
ully exploi ed o ha e he la ges possible impac :
1. A inancing landscape: deep insigh in he amalgam o ba ie s and d i e s
o local and egional au ho i ies, as well as inancial and in es men
en i ies in hei explo a ion o no el inancing ins umen s dedica ed o
clima e adap a ion.
2. A capaci y building p og amme: dedica ed aining sessions on planning
skills and ools needed o a ac unding a he local le el o PAs and o
iden i y and de elop in es men oppo uni ies o FIEs.
3. A public au ho i y manual o accessing and le e aging inance: se o
p inciples designed o help PAs inc ease in es men in clima e esilience
using a sys emic and ca aly ic app oach. The main goal o an in es men
s a egy is o ma ch ele an In es men Concep s (IC) and FIE’s inancial
esou ces o PAs needs (In es men s a egies and plans). Ope a ionalising
he in es men s a egies wi h measu able goals, including es ima ed
esou ces needs, equi ed inno a i e IC and Incen i e Mechanisms (IM)
and op imised a icula ion and combina ion o inancing sou ces will
ensu e success ul implemen a ion (o In es men Plans). Demons a ion o
he eadiness o implemen in es men plans, including obus Adap a ion
Funding and Financing Solu ions (AFFS) uniquely ma ched o he need,
con ex and condi ion o each e i o y and capabili ies o s akeholde s
engaged in he ask o ces, will allow he mains eaming o adap a ion in o
he inance and economic sec o s.
4. A inancing and in es men en i y pa h o accele a ing inance: ini ially
p o iding guidance on he ole o p i a e in es men in adap a ion inance.
Resea ch done a he di e en s ages o he p ojec will s udy incen i es
and disincen i es o in es men in adap a ion o acqui e he necessa y
knowledge on how o o e come he iden i ied inancing ba ie s. Incen i e
mechanisms will be iden i ied which could bols e he applicabili y o he
5
inno a i e in es men concep s (IC) sui able o he adap a ion p ojec s
PAs ha e iden i ied. The a icula ion o Incen i e Mechanisms will also help
iden i y he PAs in hei capi al de- isking and ca aly ic oles. Ou echnical
pa ne s will de elop inno a i e c edi / inancial sco ing in coope a ion
wi h FIEs o in eg a e clima e esilience inance c i e ia in o decision-
making. Finally, Adap a ion Funding and Financing Solu ions will be buil
and igo ously and anspa en ly expe imen ed in ou bankable
ans o ma ional in es men cases.
5. Local esilience ask o ces: Speci ic g oup o s akeholde s, including FIEs
and PAs, wi h common in e es and complemen a y oles o ackle he
challenge o adap a ion inancing in hei local con ex wi h a ca aly ic and
sys emic app oach. Eigh LRTs will ollow a dynamic and use ocused
engagemen p ocess which is close o he Li ing Lab app oach.
6. Recommenda ions o EU adap a ion and sus ainable inance policies:
ecommenda ions o local and na ional go e nmen policies ha would
accele a e he ans o ma ion o he economic sys em, inancial sec o and
ma ke a chi ec u e o in e nalise and ewa d clima e adap a ion aligned
in es men s.
7. A One-s op Shop: ma ke place o PAs and FIEs ha will allow use s o
quickly link he Financing Landscape (PR1) da a (ac o o solu ion) ha
in e es hem wi h he speci ic needs and ma e ials om n he Capaci y
Building Pla o m (PR2). I will also link hem o speci ic me hodologies,
including how o build hei Local Resilience Task o ce (PR5). I will also
allow hen o easily connec he capaci y building ac i i ies aking place in
PR2, and wi h he esul s o he co-c ea ion p ocess such as he PA’s
Manual and FIE’s Pa hway o Accele a ing Finance guidance (PR3&4).
Speci ic solu ions will be colla ed by CLIMATEFIT o EU adap a ion and
sus ainable inance policy make s Whi e Pape s (PR6). Finally, he
CLIMATEFIT’s One-S op Shop will also ela e speci ic policy in o ma ion o
s o ies on how exis ing LRTs leading o an enabling policy adjus men .
To each all i s objec i es, he p ojec will:
• Explo e, unde s and, and epo on he Eu opean clima e esilience
inancing landscape.
• Raise awa eness and build he capaci y o s akeholde s o in es in o
clima e esilience.
• Fos e he mobilisa ion o inno a i e clima e adap a ion aligned
In es men Concep s and ailo ed Adap a ion Financing and Funding
Solu ions.
• Accele a e he mobilisa ion o inancing & in es men en i ies o help
b idge he adap a ion inance gap.
• Suppo he ansi ion om small-scale and p ojec /p og am-based
inancing o clima e adap a ion o a mo e sys emic and ca aly ic
esilience inancing.
• Con ibu e o he Eu opean Adap a ion Mission by upscaling esul s,
building and enhancing exis ing ini ia i es such as he EU Taxonomy.
1.1.1 Communica ion and dissemina ion goals and objec i es
The main goals o he CLIMATEFIT CDP a e o:
• Ensu e wide communica ion and dissemina ion o he p ojec ’s ac i i ies
6
• Reach he g ea es possible audience wi hin i s a ge g oups
• Ensu e a long- e m impac use o he p ojec ’s esul s.
The CLIMATEFIT CDP is designed o p omo e he p ojec ’s echnical and social
ou pu s, and hus o mul i ude o audiences, including he gene al public, in a
s a egic and e ec i e manne .
The success o his ambi ion is based on how he goals o he CDP a e ansla ed
in o speci ic objec i es ha a e hen success ully in eg a ed in o he daily
ac i i ies o he p ojec .
The CLIMATEFIT p ojec a ge s a la ge ange o s akeholde s o dissemina ion.
The CDP will make su e ha a a ge ed dissemina ion will be add essed o each
a ge g oup. A de ailed lis o dissemina ions goals and a ge g oups is
illus a ed below:
Table 1 Lis o dissemina ion goals and a ge g oups
Ta ge g oup
Communica ion and Dissemina ion goal
Scien i ic communi y wo king
on inancing esilience.
Leading esea ch cen e s and
uni e si ies on adap a ion
inancing opics (e.g., OECD, he
Camb idge Uni e si y, he
Ox o d Uni e si y).
• Dissemina ion o knowledge p oduced on
unlocking inancing o adap a ion
(ba ie s/d i e s’ analysis.
• Finance planning, es ing o incen i e
mechanisms and in es men concep s.
• Up ake o he inancing landscape (PR1)
• Up ake o he One-S op Shop (PR7).
Public au ho i y s a
ICLEI’, CCFLA’s and Conci o’s
ne wo k, s a o municipali ies,
egions ha a e linked o case
s udies, new s a om he EU
ne wo k o Local Resilience
Task o ces.
• Building o LRT and commi men o pa icipa e
in he discussion (PR5).
• Engagemen in he co-de ini ion p ocess o he
pipelines o bankable p ojec s, co-design o
in es men s a egies and plans,
• Plans and cases (PR2).
• Up ake o he bes p ac ices and ‘good p ac ice
s o ies’ om he esilience ask o ces (PR1).
• Use o he capaci y building p og amme (PR2).
• Up ake o he PA’s manual o acccessing and
le e aging inance (PR3).
Financing and in es men
en i ies
P i a e s akeholde s, in es o s &
inancing sec o , public sec o ,
WCF’s, F4T’s, ITASIF’s, SA’s,
CMCC’s and CDP’s ne wo ks.
• Building o LRT and commi men o pa icipa e
in he discussion (PR5).
• Engagemen in he co-de ini ion p ocess o
incen i e mechanisms (PR2).
• Pa icipa ion in he iden i ica ion, selec ion and
es o he AFFS (PR4).
Policy make s, ins i u ional and
egula o s
Local and egional
go e nmen s, egula o s and
con ol au ho i ies, ins i u ions,
cen al au ho i ies and na ional
en i onmen , clima e and
ela ed minis ies and agencies.
• Dissemina ion o he guidance p oduced on an
incen i e mechanism o he inancial sec o s.
• Up ake o he guidelines o egula ion (e.g..: EU
axonomy), amewo ks, s anda ds and labelling
(PR6).
Local en i onmen /clima e
agencies
Ne wo ks o egional and local
agencies (FEDARENE)
• Pa icipa ion in ac i i ies p oposed by he EU
ne wo k o LRT
• Up ake and p omo ion o he One-s op Shop
(PR7)
7
• Suppo o new ci ies and egions willing o
eplica e
Local communi ies and ci izens
NGOs o ci izens,
ep esen a i es o he ci il
socie y
• P o ision o in o ma ion h ough publica ions
such as good p ac ices, manuals and success
s o ies
• Ou each o ea ly adop e s and
ci izens/o ganisa ions wi h a s ong in e es
2. Communica ion channels and ools
CLIMATEFIT will p oduce a a ie y o con en ma e ials o maximise and main ain
he p ojec ’s expec ed ou comes:
1. An inc eased le e aging o inance in o clima e adap a ion inancing in he
con ex o he Mission Adap a ion o Clima e Change.
2. An inc eased and imp o ed ange o in es men concep s ha a e p o en o
ha e helped public au ho i ies in accessing and le e aging inance in o
clima e adap a ion.
3. An inc eased capaci y o public au ho i y s a o de eloping bankable
clima e adap a ion p ojec s.
4. A be e unde s anding o mechanisms ha would accele a e he
ans o ma ion o he economic sys em and inancial sec o o in e nalise and
ewa d clima e esilien in es men s
Fo eaching ou o he s akeholde s lis ed in Table 1, CLIMATEFIT will use
ele an ools o communica e he messages such as ollowing:
2.1 Online communica ion ools/channels
• Websi e: a dedica ed websi e will be c ea ed o in oduce he p ojec o
po en ial pa ne s and s akeholde s who a e in e es ed in lea ning abou
CLIMATEFIT, o communica e he p ojec upda es and dissemina e i s
indings. I will enable e ec i e communica ion be ween he p ojec and
ex e nal s akeholde s, he p ess and a wide EU audience.
• Social media: News will be dis ibu ed on ele an social media channels
such as Twi e and LinkedIn. This will o e a ool o epo un olding
de elopmen s du ing he p ojec . News will con ain amongs o he ma e ials:
p ojec p ess eleases, announcemen s o p og ess, epo s on con e ences
and mee ings, news o miles one achie emen s, in o ma ion abou
o hcoming e en s, news on esea ch, de elopmen s in p ocess and on
ela ed issues om all o e he wo ld. Pa icula a en ion will be paid o elay
communica ion om o he ela ed EU Ho izon p ojec s such as
Pa hways2Resilience and o he ele an ini ia i es, o maximise he o e all
isibili y o he EU’s ini ia i es in a combined and coo dina ed e o ,
combining wi h MIP4 on his la e e o .
EU webina s: To os e exchanges o good p ac ice and in e ac ions be ween
LRT, ICLEI will o ganise ou online EU-wide webina s add essed o all Eu opean
PAs. The webina s will ake place jus be o e he eplica ion wo kshops and se e
as a call o in e es in he eplica ion. Based on he speci ic opics, engagemen
p ocesses os e ing an in e ac i e pa icipa ion will ake place, aiming o a
dynamic discussion on he main ba ie s o eplica ion and add essing he
adap a ion inancing gap in he EU.
8
2.2 Non-elec onic communica ion ools
• Dedica ed publica ions: Publica ions will be p esen ed in ele an
newspape s o /and social media and will be on he p ojec websi e.
• P ojec b ochu es: P ojec b ochu es will be a ailable in di e en languages
in ha d copy and can be downloaded om he p ojec websi e as a PDF
documen .
• P omo ional ideo: A p omo ional ideo will con ibu e o p omulga ion o he
p ojec ’s scope, objec i es and esul s in he media.
• P ojec slide deck: A p ojec slide deck will be a ailable a any ime o all
pa ne s o use in ele an p esen a ions o o sha e o p esen ing he p ojec .
2.3 Physical in e ac i e dissemina ion
CLIMATEFIT pa ne s will a end ou each e en s in he o m o wo kshops,
semina s, con e ences, and side e en s ocusing on opics ela ed o clima e
adap a ion inancing. The Conso ium will also o ganise a inal con e ence,
ocusing on scien i ic ad ances wi hin he p ojec , including he eplica ion
s a egy beyond he p ojec ’s li e ime and u u e expec a ions/exploi a ion
s a egies.
2.3.1 Local and na ional e en s
Those e en s ha will be a bo h local and na ional scales (mainly in he p ojec ’s
e i o ies), will be a ended by acili a o s, PAs and FIEs wi hin he Conso ium, as
coo dina ed by EQY.
2.3.2 In e na ional e en s
Fo hose e en s ha will be a in e na ional scales, a endance will be
coo dina ed ed by WCF. Some key oppo uni ies o a CLIMATEFIT p esence
include:
• COPs,
• London and New Yo k Clima e Weeks,
• Eu opean Clima e Change Adap a ion Con e ence,
• Eu opean Sus ainable Ene gy Week,
• Eu opean Con e ence on Sus ainable Ci ies & Towns,
• Eu opean Week o Regions and Ci ies, U ban Fu u e, and
• Eu opean U ban Resilience Fo um.
2.4 Flagship pla o ms
Flagship knowledge pla o ms and p ojec s wi h which CLIMATEFIT will
liaise a e lis ed below, hese a e de ailed in D6.6 and also some
in es iga ed o success ac o s in WP1.2.
15
6. P ac ical guidelines o communica ion
Based on he abo e communica ion imeline, all he Conso ium pa ne s will be able o ollow p ac ical guidelines when p o iding
con ibu ing con en on he websi e, social media and newsle e , as indica ed in he Table 5 below.
Fo he sake o consis ency, all pa ne s will also e e o he o icial CLIMATEFIT Glossa y, o he selec ion and de ini ion o common
e ms used in communica ions. (annexed o he D7.2 Quali y and Risk Managemen Plan),
Table 5 P ac ical guidelines o communica ions
Wha do you need o do
How can you do i ?
Websi e
Gene a e con en and con ibu e
wi h i o he websi e upda es
on a pe iodic basis
When he e a e ele an o he p ojec con e ences and e en s, o when he e a e de elopmen s ha could be
impo an communica ion oppo uni ies o he p ojec , pa ne s need o liaise di ec ly wi h he websi e ask leade
(Eu oquali y: Amandine Josse on amandine.josse on@eu oquali y. ) o p opose he news o publica ion on he websi e.
Social Media
Con ibu e wi h news, upda es,
pic u es and isuals on a
pe iodic basis
Fo any occasions ha can be conside ed as good communica ion oppo uni ies, pa ne s can communica e abou
hem h ough hei social media by agging CLIMATEFIT HEU (on LinkedIn) oge he wi h as many as possible pa ne
o ganisa ions in ol ed in he p ojec o maximum impac . In case pa ne s ha e news ha a e o be dissemina ed
h ough he CLIMATEFIT’s o icial channel, hey will need o connec di ec ly wi h he social media ask leade
(Eu oquali y: amandine.josse o[email p o ec ed]) o p opose he news o social media upda es.
Newsle e
Con ibu e wi h con en o he
de elopmen o he newsle e
Pa ne s who a e con ac ed by he newsle e ’s ask leade (Eu oquali y: Amandine Josse on
amandine.josse on@eu oquali y. ) o con ibu e wi h con en o he newsle e s, will be equi ed o gene a e news
a icles and p o ide he ele an upda es as ma e ials o be included in he newsle e .
In e na ional communica ion
A end in e na ional e en and
communica e a ound hem
When he e a e ele an con e ences and e en s o he p ojec , pa ne s need o liaise di ec ly wi h he communica ion
and dissemina ion asks leade (Eu oquali y: Amandine Josse on amandine.josse on@eu oquali y. ) o ensu e
a icula ion be ween all p ojec pa ne s and quali y and ha monisa ion o he message sha ed.
16
7. Assessmen S a egy & KPI
Communica ion ac i i ies h oughou he p ojec will be closely moni o ed and
assessed based on a se o key pe o mance indica o s (KPIs) indica i ely speci ied
o each channel and phase o he p ojec . Table 6 below p esen s he main
communica ion and dissemina ion ools and he ela ed KPIs. The WP6 leade ,
oge he wi h he P ojec Coo dina o will moni o he execu ion o he ollowing
ac i i ies h ough in e nal epo ing and upda ing o KPIse e y 6 mon hs.I.
Table 6 Main communica ion and dissemina ion ools & KPIs se
KPIs
Phase 1 (1-12
mon hs)
Phase 2 (13-
36)
Phase 3
(37-40)
O e all
Web page isi s
500
1000
3000
4500
Numbe o pos s on social media
150
200
100
450
Numbe o iews on social media pe pos
500
750
1000
2250
Numbe o ma e ial downloads h ough
he websi e
50
100
150
300
Numbe o ele an con ac s made
h ough he websi e
5
5
10
20
Numbe o p esen a ions a con e ences
-
10
10
20
Numbe o people eached pe e en
-
100
100
200
Numbe o common ac i i ies wi h
esea ch p ojec s
2
8
10
10
Numbe o pape s submi ed
-
5
15
20
Numbe o publica ion downloads
-
10
30
40
Numbe o eadings
-
400
500
800
Numbe o b ochu e/lea le dis ibu ion
-
400
600
1000
Numbe o isualisa ion o he ideo
-
2000
3000
5000
8. Me hodology o communica ion and dissemina ion
ac i i ies wi hin he conso ium
8.1 Gene al p ocess
Be o e any ex e nal communica ion/dissemina ion abou he P ojec , he ele an
pa ne mus in o m EQY o:
- Check he in o ma ion sha ed is no con iden ial
- Check he in o ma ion is sha ed acco ding o he P ojec s’ isual iden i y
anguage and objec i es.
Check o consis ency wi h EU Ho izon P ojec communica ion guidelines.
8.2 Social media me hodology
A clea s ep-by-s ep me hodology is sugges ed o social media pos s om he
CLIMATEFIT accoun s be ween Conso ium pa ne s.
S ep 1: EQY makes a i s sugges ion o he social media pos (con en + isual)
S ep 2: Pa ne s in ol ed in he pos e iew and alida e he sugges ion
S ep 3: EQY makes a inal alida ion and publishes he pos online
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In some cases and upon ag eemen , he u gency and momen um o pos ing on
Social Media may he communica ion needs o be adap ed , so he Conso ium
will be lexible. To accomoda e his e iew p ocess.
Any Conso ium pa ne is encou aged o make some sugges ions o EQY o
social media pos s o o eed in o ma ion in o he P ojec websi e. Conso ium
pa ne s can send hei ideas by email o EQY o in o m he Conso ium o hei
communica ion sugges ions du ing ele an mee ings (e.g., Conso ium Mee ings
o Wo k Package Leade s mee ings).
9. ANNEX: Social media guide
The CLIMATEFIT Communica ion and Dissemina ion plan also p oduces a social
media guide a he beginning o he P ojec o coo dina e he accoun s and he
con en s ha will be communica ed o e he P ojec ’s li e ime.
9.1 Social media accoun
A LinkedIn accoun CLIMATEFIT_HEU was c ea ed a he beginning o he P ojec ,
playing a key ole in day- o-day communica ion and, mo e widely, suppo ing he
dissemina ion o he P ojec and o he ela ed ac i i ies. This accoun also enables
he Conso ium membe s o ollow and also communica e wi h CLIMATEFIT’s
ela ed EU and o he p ojec s ha a e also ac i e on hese channels.
Figu e 2: CLIMATEFIT LinkedIn accoun co e page
Wi h a basis o 1-2 pos s pe week maximum, di e en ypes o pos ing a e
o eseen as desc ibed in sec ion 1.2. I will ocus on he p esen a ion o he P ojec
pa ne news and main Po jec esul s bu also dissemina e in o ma ion on
CLIMATEFIT e en s o ele an ac i i ies o ex e nal pa ies.
9.2 Social media plan – Types o pos s and con en
Th ee ypes o pos s a e o eseen:
• P ojec p esen a ion: In o ma ion ela ed o he P ojec con en , pa ne s news
and main P ojec esul s.
→ Pa ne s’ p esen a ion
→ Relaying websi e publica ion o main P ojec esul s
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→ Conso ium mee ings and o he wo kshops
• E en s and ela ed communica ion: Ex e nal e en s use ul o he
dissemina ion o mo e widely ele an o he P ojec .
→ Fo um, con e ences whe e pa ne s a e in i ed use ul o he dissemina ion
(e.g., wo kshop on he mission Adap a ion wi h he EC)
→ O icial publica ions and epo s om he Eu opean Commission o
example ha a e linked o CLIMATEFIT ac i i ies
→ E en s and wo kshops o ganised by o he s akeholde s such as
CLIMATEFIT’s ela ed EU p ojec s and key clima e inance o ganisa ions .
• O he pos s:
→ Thank you no i ica ions o ollowe s
→ Di ec sha e o o he p ojec s
→ Teasing o e en s
9.3 Visuals
Figu e 2: Visual used o social media pos s (pa ne s’ p esen a ion)
9.4 Schedule
Each ele an public deli e able will be communica ed when
concluded/submi ed. In addi ion, he communica ion will i s ocus on indi idual
pa ne ’s p esen a ions (32), al e na ing be ween he echnical pa ne s, acili a o s,
public au ho i ies and inancial and in es men en i ies (see Figu e 1). Th oughou
he P ojec .
Then, bes p ac ice adap a ion inancing case s udies will be p esen ed each week
and inally, news ela ed o he P ojec s objec i es will be egula ly ea u ed.
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9.5 Con en o pos s
9.5.1 Pa ne s’ p esen a ion
On he isual: Name and logo;
In he desc ip ion: Coun y and ype o o ganisa ion, main expe ise and ac i i y in
gene al, main ac i i y in he P ojec , hash ags.
*********************************************
Example o pos ex o pa ne ’s p esen a ion
Disco e ou pa ne s e e y week
Sho desc ip ion: Fo o e a decade, he WCF has acili a ed la ge-scale
collabo a ion be ween go e nmen s, businesses, inancial ins i u ions and
in e na ional o ganisa ions, accele a ing he ansi ion o a g een economy. Th ough
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c ea ing powe ul c oss-sec o al pa ne ships, WCF os e inno a ion and in es men
o sus ainable solu ions in clima e esilience.
Main ole in he p ojec : WCF ac s as he p ojec coo dina o o CLIMATEFIT,
guiding all pa ne s owa ds achie ing he p ojec 's in ended impac s. Mo eo e , WCF
assis s in es o s in iden i ying oppo uni ies o esilience inancing. This in ol es
ma ching he o e ings o in es o s wi h he needs o Public Au ho i ies, es ablishing
Local Resilience Task o ces, and spea heading he pilo implemen a ion o all
adap a ion inance solu ions de eloped wi hin he p ojec . Gi en ha applied
esea ch is cen al o CLIMATEFIT, all me hodologies will be speci ically designed o
he end use s. These me hodologies will be applied and e ined based on use
eedback, os e ing con inuous imp o emen .
Team: S ella Whi ake (Leade Clima e Change: Adap a ion Finance, P ojec
Coo dina o ), Jens Neilsen (CEO), Ma co de Ca ei a Sil a (Adap a ion Finance
Inno a ion & Resea ch Assis an ) and Lelde Kazule (Di ec o o Finance and
Ope a ions).
*********************************************
Lis o pa ne s o ag:
WP leade :
@Wo ld Clima e Founda ion | @Uni e si ei An we pen | SEI - S ockholm
En i onmen Ins i u e | @CMCC Founda ion - Cen o Eu o Medi e aneo sui
Cambiamen i Clima ici | @ICLEI Eu ope| @Eu oquali y - Tinex a G oup
All :
@Wo ld Clima e Founda ion | @Uni e si ei An we pen | @CMCC Founda ion -
Cen o Eu o Medi e aneo sui Cambiamen i Clima ici | SEI - S ockholm
En i onmen Ins i u e | @ICLEI Eu ope| @Eu oquali y - Tinex a G oup | @ACTERRA
| @Sus ainAd iso y S l | @Fo um pe la Finanza Sos enibile (I aSIF) | @ Ramboll |
@En i os G oup | @Ambien e I alia S. .l. | @ Agency ENERGAP | @AdEPo o -
Agência de Ene gia do Po o | @Alba Local Ene gy Agency – ALEA | @Dipu ación
P o incial de Á ila | @Agence du clima , le guiche des solu ions | @COMUNE DI
BRESCIA | @Vlaamse Gewes | @EUROMETROPOLE DE STRASBOURG | Alba Iulia
| @S ad Genk | @Embuild - The Belgian Cons uc ion Associa ion | @Pa is
Eu oplace | @Fondul Roman pen u E icien a Ene giei | @Banca E ica |
STATUTARNI MESTO LIBEREC | MUNICIPIO DO PORTO | MESTNA OBCINA
MARIBOR | @Comune di Be gamo | @ CINEA - Eu opean Clima e, In as uc u e
and En i onmen Execu i e Agency
21
The CLIMATEFIT p ojec aims o suppo EU e i o ies in hei jus and
ans o ma ional jou ney owa d clima e esilience by b idging he inance gap,
p o iding c i ical insigh and building he capaci ies o (i) Public Au ho i ies (PAs) o
iden i y, o ches a e and a ac a ious public and p i a e inancing sou ces and (ii)
Financing & In es men En i ies (FIEs) o iden i y and access esilien in es men
oppo uni ies. CLIMATFIT opens a signi ican oppo uni y o os e inno a i e
esilience in es men s in ulne able EU e i o ies and o boos compe i i eness and
EU leade ship in a g owing ma ke . The p ojec will build on a deep unde s anding o
exis ing ini ia i es o sus ain sys emic and ca aly ic esilience in es men s by
engaging i s Technical Pa ne s, PAs and FIEs in he co-c ea ion o wen y inno a i e
in es men s a egies, en conc e e and scalable in es men plans and ou bankable
ans o ma ional in es men cases, inc easing he bankabili y o adap a ion p ojec
pipelines ac oss a di e si y o scales, inancing gaps, con ex s, ba ie s o inancing,
clima e isks and ulne abili ies, biogeog aphical egions, adap i e capaci ies and
ma u i y ega ding clima e change ep esen ed om i s wen y case s udies g ouped
in h ee clus e s: No hwes e n, Eas e n and Sou he n.
