494
In e na ional Jou nal o Ad ance and Applied Resea ch
www.ijaa .co.in
ISSN – 2347-7075
Impac Fac o – 8.141
Pee Re iewed
Bi-Mon hly
Vol. 6 No. 39
Sep embe - Oc obe - 2025
1, 2
1,2
,
Co esponding Au ho –
:
. ,
. , , , (X), ,
, ,
.
, ,
.
, ,
. ,
, ,
. ,
, .
, ,
. , ,
,
.
:
,
,
,
,
,
(INTRODUCTION):
, ,
.
.
.
, ,
DOI - 10.5281/zenodo.17282911
IJAAR Vol. 6 No. 39 ISSN – 2347-7075
,
495
.
,
. ,
.
,
.
,
.
,
. ,
,
(X)
,
,
.
,
. ,
, - ,
,
.
.
,
.
, , ,
. ,
.
,
, ,
.
,
.
(REVIEW OF
LITERATURE):
.
,
,
.
, ,
.
Smi h (2010)
IJAAR Vol. 6 No. 39 ISSN – 2347-7075
,
496
.
.
Bu ke (2012) ,
,
.
.
kaliT (2015) ,
. , ,
,
,
.
Kaplan Haenlein (2016)
. ,
.
Deshmukh (2019)
,
. ,
,
.
,
.
,
.
(OBJECTIVES OF THE
STUDY):
1.
.
2.
.
3.
.
(RESEARCH
METHODOLOGY):
,
, -, ,
.
IJAAR Vol. 6 No. 39 ISSN – 2347-7075
,
497
:
.
,
.
.
.
, (X), , ,
,
, -,
.
.
.
-
, .
, ,
.
.
. ,
; -
.
.
.
, , ,
.
.
, -
,
.
, -
, ,
.
. ,
,
. ,
,
.
,
. ,
,
.
.
IJAAR Vol. 6 No. 39 ISSN – 2347-7075
,
498
:
,
,
-
.
.
:
1. (Facebook):
, , ,
.
,
.
2. /X (Twi e /X):
.
, - ,
.
3. (YouTube): ,
,
.
4. (Ins ag am): ,
,
.
.
5. (Wha sApp): ,
- ,
.
6. (LinkedIn): ,
,
.
7. -: -
, ,
.
,
, -
.
,
.
:
.
,
,
. ,
, -
.
,
, . ,
,
.
IJAAR Vol. 6 No. 39 ISSN – 2347-7075
,
499
:
,
.
.
:
1. :
, ,
- ,
.
.
2. :
,
.
.
3. : ,
,
,
, -
.
.
4. :
,
, , ,
.
.
5. :
. ,
,
.
6. :
-
-,
.
.
7. :
. ,
.
:
.
1. :
,
,
.
.
2. :
,
,
IJAAR Vol. 6 No. 39 ISSN – 2347-7075
,
500
.
.
3. :
,
.
.
4. :
, -
.
.
5.
:
,
.
6. :
. " "
,
.
7. :
,
. ,
,
.
.
:
.
,
,
,
.
, , ,
.
.
,
, ,
,
.
. , ,
,
, .
Re e ences:
1. Smi h, J. (2010). The ole o social
ne wo king si es in lib a y se ices.
Jou nal o Lib a y Inno a ion, 1(2), 45-56.
IJAAR Vol. 6 No. 39 ISSN – 2347-7075
,
501
2. Bu ke, L. (2012). Social media as a ool
o use engagemen in academic
lib a ies. Lib a y Managemen Re iew,
33(4), 210-223.
3. Tilak, R. (2015). Social media adop ion in
Indian lib a ies: Cu en ends and
p ac ices. In e na ional Jou nal o Lib a y
and In o ma ion S udies, 5(3), 12-25.
4. Kaplan, A. M., & Haenlein, M. (2016).
Social media: Back o he oo s and back
o he u u e. Jou nal o Sys ems and
In o ma ion Technology, 18(3), 104-116.
5. Deshmukh, S. (2019). Impac o social
media on uni e si y lib a ies in
Maha ash a. Indian Jou nal o Lib a y
Science, 13(1), 33-47.
6. In e na ional Fede a ion o Lib a y
Associa ions and Ins i u ions (IFLA).
(2022). Lib a ies and social media
engagemen : Guidelines o bes p ac ices.
IFLA Publica ions.
7. Va ious lib a y annual epo s, online
po als, and e- esou ces.