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Pee Re iewed In e na ional, Open Access Jou nal.
ISSN : 2230-9578 | Websi e: h ps://j d b.o g Volume-17, Issue-9(I) | Sep - 2025
248
A S udy o O ganic Food P oduc s and i s Impac on Consume Buying Beha iou
in Nanded Ci y
D . Todka Shi kanya Bansiappa
Comme ce & Accoun ancy Depa men ,
Lec u e in B . Babasaheb Kha deka College, Vengu la (M.S.) India
Manusc ip ID:
JRD -2025(I)-170956
ISSN: 2230-9578
Volume 17
Issue 9(I)|
Pp. 248-251
Sep . 2025
Submi ed: 9 Aug. 2025
Re ised: 20 Aug. 2025
Accep ed: 20 Sep . 2025
Published: 30 Sep . 2025
Abs ac : -
The o ganic ood ma ke in India is expe iencing apid g ow h, p ima ily d i en by
conce ns o e heal h, sa e y, and en i onmen al impac . Consume s a e inc easingly p io i izing
heal h and quali y, making hese ac o s impo an in hei pu chasing decisions. This s udy in
Nanded Ci y examines how hese ac o s in luence consume buying beha io owa ds o ganic
p oduc s. Ini ial indings indica e ha awa eness o heal h and en i onmen al bene i s a e main
d i e s. Mos consume s ecognize o ganic ood as na u al and nu ien - ich, and hei buying
beha io e lec s hei posi i e a i udes owa ds hese bene i s.
Key wo ds; O ganic Food P oduc s, A i ude o Consume s, Awa eness, Buying Beha iou
In oduc ion:
India is a ma ke des ina ion o many ypes o p oduc s a he in e na ional le el. In ecen
yea s, India has become one o he leading ma ke s o o ganic ood p oduc s. O e he pas
decade, he o ganic ood ma ke has eme ged no only in de eloped coun ies bu also in
de eloping coun ies. The changing consump ion pa e ns, especially in case o ood
consump ion could be one o he easons o he inc easing demand o o ganic ood
p oduc s globally. Also, he e ha e been signi ican and ala ming conce ns in espec o
ecology and he en i onmen . O ganic a ming is ypically done h ough o ganic manual
wi h he help o na u al esou ces, hus, esul ing in ood p oduce which a e ee om
ha m ul pes icides and haza dous chemical esidues. These o ganic p oduc s do no con ain
any a i icial p ese a i es, indus ial sol en s o syn he ic ood addi i es while being
p ocessed. O ganic a ming has eme ged as game change in he ield o a ming. I has
appea ed as a eplacemen o he ea lie al e na i e a ming ha uses all so s o pes icides
and chemicals in i s p ocess. I is de ini ely a sus ainable means o a ming which is no
only economically bu also en i onmen ally e ec i e. Since, no expense is equi ed o
pes icides, e ilize s and chemicals, i is a cos -e ec i e mean ha also e ches highe
p ices han he o he ino ganic c ops and ege ables. I also inc eases he soil e ili y o
he cul i a ed land.
Bene i s o O ganic Food P oduc s
Heal h Sa e y
: - O ganic ood is no manu ac u ed o p epa ed by he me hod o
biochemical pes icides o chemical
e ilize s. I does no include any componen s o
poisonous chemicals and may no in luence human heal h in unheal hy ways.
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DOI:
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C ea i e Commons (CC BY-NC-SA 4.0)
This is an open access jou nal, and a icles a e dis ibu ed unde he e ms o he C ea i e Commons
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Add ess o co espondence:
T. S. Bansiappa, Comme ce & Accoun ancy Depa men , Lec u e in B . Babasaheb Kha deka
College, Vengu la (M.S.) India
How o ci e his a icle:
T. S. Bansiappa. (2025). A S udy o O ganic Food P oduc s and i s Impac on Consume Buying
Beha iou in Nanded Ci y. Jou nal o Resea ch & De elopmen , 17(9(I)),248-251
O iginal A icle
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The comple ion o na u al p ocesses such as g een compos o ge mina e he lands and c op e olu ion in pes
and empe a u e con ol wo k well in c ea ing sa e , heal hie , and smellie inal ood p oduc s
2} An ioxidan The
posi i e ou comes o an ioxidan s on o e all well-being ha e been es ablished in nume ous
scien i ic in es iga ions, pa icula ly hose collec ed om o ganic oods. I is because o ganic oods a e a ailable
o o eign chemicals ha gene ally eac wi h i amins, o ganic compounds, and mine als, hus educing he
p ima y posi i e consequences o an ioxidan s in ood commodi ies.
3)
Imp o ed Hea condi ion: - P e e en ial g azing on na u al u enhances he amoun s o CLA ound in animal
p oduc s. The
sun's s eng h is well unde s ood in by na u al g ass h ough pho osyn hesis and is ans o med in o
he mos sough -a e o ganic CLA by he he bi o es ha s u on i . CLA is a hea -heal hy g easy acid wi h he
po en ial o suppo ing ca dio ascula s eng h, and i is disco e ed in mo e signi ican quan i ies in he mea and
milk commodi ies o c ea u es ha ha e been pas u ed in he ee- ange.
4)
An ibio ic esis ance: -Humans a e sensi i e o di e en heal h conce ns and ci cums ances, and mos o he ime;
hey ha e o ake p e en i e de ices o gua an ee hey con inue heal hy. I is pe o med by p epa ing a a ie y o
ea men s and
an ibio ic p esc ip ions when a di e en s ain o disease o bac e ia is achie ed. Simila ly, non-
o ganic ood sou ces use
accines, g ow h ho mones, animal by p oduc s, and an imic obials o manage and
main ain animals. When humans a ac non-o ganic g oup ood p oduc s, hey indi ec ly ea an ibio ics, boos
ho mones, and accines, which diminish he esis an
scheme on e sion o medicines, accines, ho mones, and
animal by-p oduc s ea men .
5)
Be e as e: -
Apa om nou ishmen , he c ys al and suga cons uc ions in o ganic oods a e delicious
because he p oduc s a e gi en mo e ime o imp o e and g ow. The ad an age o undamen al and
en i onmen ally iendly a ming p oduc ion me hods is exposed o be he unde s anding o he mo e excellen
as e in o ganic ood commodi ies. I is gene ally ad ised ha he awa eness o na u al he bs and ui s a e o
immense quali y connec ed o hose ha a e con en ionally p oduced.
6)
Pes icide cu back
: -O ganic oods a e clea o pes icides, and ha is why hey a e excellen o achie ing
highe o e all heal h. As much as pes icides ha e he capabili y o ha ing ce ain insec s away om he p oduc s,
hey also ha e s ong elemen s like o gan phospho us. These elemen s a e lo ely, and hey a e he mine al
agg ega es ha make abou some heal h anomalies in humans.
Re iew O Rela ed Li a u e
Sha ma, Kha e, Kau ish (2022) s udied how alues shape consume a i udes and in en ions owa ds o ganic oods.
Thei
analysis showed ha bo h ins umen al and e minal alues a ec a i udes, which in u n in luence
consume s' willingness o buy o ganic ood. These indings indica e ha pe sonal alues play a signi ican ole in
shaping posi i e a i udes and pu chasing in en ions o o ganic p oduc s.
Rukmani and Raju (2022) ound ha consump ion o o ganic ood and be e ages in India has inc eased, la gely due o
an imp o ing demog aphic p o ile, highe pu chasing powe , and pe cei ed heal h bene i s. The s udy highligh s ha
o ganically g own oods appeal o consume s because o hei heal h ad an ages, e lec ing a g owing end in
die a y p e e ences wi hin India’s ag icul u e- ocused economy.
Objec i es o he s udy:
Following objec i es we e se o he p esen s udy.
1)
To know he le el o awa eness ega ding o o ganic ood p oduc
2)
To ind ou he impac o o ganic ood p oduc s on consume buying baha iou
3)
To s udy consume sa is ac ion owa ds o ganic ood p oduc s
Signi icance o he s udy:
The o ganic a ming a ea o wo ld ag icul u e is g owing apidly. Due o his he o ganic ood supply is
inc easing apidly in he consume ood ma ke . Indian ood ma ke is also wi nessing he same. This s udy is
signi ican o an o ganic a me , which a e mos ly comes unde uno ganized sec o s o Indian economy. This
s udy is use ul in making ma ke ing mix and ma ke ing
s a egy as pe he cha ac e is ics o consume s. This s udy
is also use ul o s uden s as a u u e esea che in ending o make
u he s udies in he same ield o consume
beha iou owa ds o ganic ood.
Limi a ions o he s udy: - The s udy is limi ed o only 100 pe sons ha a e pu chasing o ganic ood p oduc s. The
s udy was conduc ed in u ban a ea i.e. Nanded Ci y only. The expe iences o use s a a ious imes o pu chasing
may be di e en . As pe
hei i s o second expe ience o esponse esponden s ha e exp essed hei opinions.
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250
Resea ch Me hodology
The esea ch is desc ip i e and explo a o y in na u e because he p ima y da a will be collec ed using he su ey
me hod
h ough ac - inding echniques such as ques ionnai es and in e iew. The main pu pose o his esea ch
is o ob ain in o ma ion conce ning he buying beha iou o consume s o o ganic ood p oduc s.
The p esen s udy in mainly based on he p ima y da a collec ed om he esponden s h ough s uc u ed
ques ionnai e. 100 sample esponden s we e selec ed by using con enien sampling. Those people we e selec ed
only, who a e pu chasing he o ganic ood p oduc s. The sample esponden s we e selec ed om a ious age
g oups in Nanded Ci y.
Analysis And In e p a ion: -
1.1
Demog aphic P o ile o O ganic Food Consume s
Table No 1.1: Demog aphic P o ile o he esponden s
Demog aphic
Ca ego y
F equency
Pe cen age
Gende
Male
66
66
Gende
Female
34
34
Age
<20
44
44
Age
21-
30
25
25
Age
31-
40
17
17
Age
>40
14
14
Ma i al
S a us
Unma ied
44
44
Ma i al
S a us
Ma ied
52
52
Ma i al
S a us
Di o ced
2
2
Ma i al
S a us
Widowed
2
2
Family
Join
38
38
Family
Nuclea
62
62
Educa ional
Quali ica ion
Up o HSC
4
4
Educa ional
Quali ica ion
SSC
4
4
Educa ional
Quali ica ion
HSC
9
9
Educa ional
Quali ica ion
Deg ee
abo e
83
83
Occupa ion
P i a e
Employee
56
56
Occupa ion
Sel Employee
19
19
Occupa ion
Business
12
12
Occupa ion
House wi e
13
13
Income
10001-
20000
30
30
Income
20001-
40000
25
25
Income
40001-
60000
25
25
Income
Abo e
60000
20
20
Table No 1.2 Dis ibu ion o Consume Food habi s P oduc s and Awa eness
Va iables
Ca ego y
F equency
Pe cen age
Food Habi
Only Vege a ian
27
27
Food Habi
Bo h eg and non
Vege a ian
73
73
Ea ne s in Family
Only
one
33
33
Ea ne s in Family
Two
membe
37
37
Ea ne s in Family
Th ee
Membe
19
19
Ea ne s in Family
Abo e Th ee
membe
11
11
Awa eness o
Yes
85
85
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OFP
Awa eness o
OFP
No
15
15
To al
100
100
Findings
: - The su ey disco e ed ha In he s udy, i was disco e ed ha 66 (66.00 %) we e male and 34 (34.00 %
) we e emale esponden s. Conside ing he age, mos o he eplies eside in he g oup o ewe han 20 yea s
compa ed o e e y o he age g oup. Ma i al s a us-wise, he majo i y o hem we e ma ied 52, 52.00 %). A nucleus
amily comp ised 62 (62.00%) o he esponden s. The educa ional quali ica ion o he esponden s in he su ey
sugges s ha he majo i y o hem, 83 (83.00 %), a e well quali ied wi h deg ees and abo e educa ion. The
majo i y o he esponden s a e wo king as p i a e employees. 56 (56.00 %) and neighbo ing 30 (30.00 %) o hei
income all unde Rs. 10 001-Rs. 20 000. The majo i y o esponden s consume bo h ege a ian and non-
ege a ian meals. 73 (73.00 %) all unde he ege a ian and non- ege a ian ca ego ies. Only 27 (27.00 %) o hem
a e ege a ians, 33 (33.00 %) ha e only one ea ning pe son, and 37 (37.00 %) ha e wo ea ning membe s.
Consume awa eness o O ganic Food P oduc s (OFP) indica es ha mos consume s a e awa e o OFP. They
accoun o 85.00 % (85). 15.00 % (15) o hem need o be awa e o o ganic ood p oduc s. As a esul o he su ey,
i is clea ha ood quali y and en i onmen al iendliness a e he p ima y ac o s in luencing cus ome s o
pu chase o ganic ood p oduc s
Conclusion: - Today's consume li es yles a e dynamic and e e -changing. G owing heal h consciousness, mo e
disposable income, and a ising numbe o con empo a y e ail ou le s ac oss he coun y all con ibu e o he
o ganic ood segmen 's ise. Mos esponden s claimed ha pu chasing o ganic ood is mo i a ed by ood quali y
and en i onmen al s ewa dship. Following
ha , i was disco e ed ha he majo i y o consume s p e e o ganic
ood p oduc s. The s udy claims ha ood sa e y
conce ns signi ican ly in luence cus ome pu chasing beha iou .
I has been disco e ed ha mos consume s a e pleased wi h
o ganic ood p oduc s. They a e hesi an o buy
o ganic ood i ems o a ious easons, including a need o mo e us in o ganic ood p oduc s. A e analyzing
he mo i a ing ac o s, assessing he highly i al ac o s ha mo i a e buying o ganic ood p oduc s is essen ial.
Mos o he esponden s consume o ganic ood p oduc s o main ain good heal h and a e willing o pu chase hem
e en when adi ional al e na i es a e on sale. Mo eo e , o ganic ood ma ke e s and a me s educa e cus ome s
and help hem lea n mo e abou o ganic ood p oduc s.
Re e ence:
1.
Ande sen, L.M. (2007), “O ganic milk – who and why?”, pape p esen ed in 2007 6 h Wo ld Cong ess:
Explo a ions in Heal h Economics
2.
Kau ish, P., Kha e, A., & Sha ma, R. (2022). Te minal o ins umen al? The impac o alues on consume s’
p e e ence o o ganic ood p oduc s. Jou nal o Foodse ice Business Resea ch, 1-30
3.
Raju, S. S., & Rukmani, A. (2022). Fac o s In luencing Consume Buying Beha io owa ds O ganic Food p oduc s
In Hyde abad Ci y–A S udy. In e na ional jou nal o economic pe spec i es, 16(1), 32-44
4.
Pa ma , S., & Sah awa D , S. (2019). A Consume Awa eness S udy owa ds Pu chasing o O ganic P oduc s in
Hisa Ci y
