Funded by he Eu opean Union
Wo kshop
Explo ing Social T us : Analyzing
C oss-Coun y and Gene a ional
T ends
May Doušak, Ži a B ode
The Public Opinion and Mass Communica ion Resea ch Cen e, UL, FDV
Mode a ed by: I ena Vipa c B a
Slo enian Social Science Da a A chi es, UL
2-3 Oc obe 2025, Online
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Do you us me?
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T us you wi h WHAT, igh ?
T us hem o each me?
T us hem wi h my sec e s?
T us hey won’ do any hing I wouldn’ like?
T us hey will no ha m me?
T us hey will help me i some hing happens o me?
T us hey will wo k in my bes in e es ?
T us hey will no b eak any hing?
T us hey will beha e?
...
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Whom do we us ?
You sel ?
Rela i es?
F iends?
Cowo ke s?
You kids?
You s.o.?
Business pa ne s?
People in gene al?
Go e nmen o icials?
Business ep esen a i es,
salespeople?
Ins i u ions?
The Police?
You pe ?
You ca ? :-)
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T us is...
»A belie ha o he s will no , a wo s , willingly o
unwillingly do ha m, and will, a bes , ac in you
in e es «
(Ha din 1998; Wa en, 1999; Gambe a, 1988, New on, 2002)
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Le ’s add in some dimensions
Ins i u ional
(poli ical) us
Social us
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Two dimension, wo ques ions, igh ?
Say,
»How much do you us o he people«
and
»how much do you us you [poli ical] ins i u ions«?
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I ’s a li le mo e complica ed...
T us is a icky concep ; i we ha e space, we usually measu e i as a la en cons uc .
To calcula e a la en cons uc , we need a model.
Sou ce: Diaman opoulos,
2000
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Measu ing unmeasu able
Ins i u ional
us
Social us
x1
x2
x3
xn
δ1
… ...
xn+
1
xn+
2
xn+
3
xn+m
… ...
δ2
δ3
δn
δn
.
δn
.
δn
.
δn
.
λ1
λ2
λ1
λ3
λn
λn+
1
λn+
2
λn+
3λn+m
β
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G ice’s maximes o con e sa ion
Quan i y (be in o ma i e)
P o ide all he necessa y in o ma ion bu lea e unnecessa y de ails!
Quali y (be u h ul)
Can you lie by elling he u h?
Rela ion (be ele an )
Ommi i ele an in o ma ion
Manne (be clea )
A oid obscu i y, ambigui y, be b ie & o de ly
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PRACTICE
-> gene al us by coun y (whe e do people us mo e)
-> by gende
-> by age
-> by ime (Round 1 VS ound 13 in you coun y)
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Whe e does us come om?
We all know i akes ime o build i –and i can be des oyed in a momen .
Is i a pe sonali y ai ?
Is i a p ope y o a socie y?
Is i gene ically p ede e mined?
Is i lea ned / adop ed in ea ly childhood?
Is i lea ned / adop ed h ough he li e ime?
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Indi idual heo ies
Co e pe sonali y ai heo y:
I ’s a pe sonali y ai adop ed ea ly in childhood
Social success heo y:
La e expe ience in li e: winne s in socie y a e mo e us ul.
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PRACTICE
T y o es he indi idual heo y: a e winne s in he socie y mo e
us ul?
You pick he winne a iables!
Does you da a con i m he indi idual heo y?
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PRACTICE
I he da a (mos ly) con i med indi idual heo ies, why a e some
na ions gene ally mo e us ul han o he s?
How come has » us « in Wes Ge many isen in less han a li e ime
om 9% in 1948 o 45% in 1993?
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Socie al heo ies
T us is he p oduc o expe ience in a socie y; he us sco es ell us
mo e abou socie ies and social sys ems han abou he pe sonali y
and social ypes li ing in hem.
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Volun a y o ganisa ion heo y
A socie y ha is well ounded upon a la ge and a ied ange o
olun a y associa ions and o ganisa ions is likely o gene a e high
le els o us .
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Chicken and egg p oblem
Do people become mo e us ing as a esul o close and sus ained in e ac ion wi h
o he s in olun a y o ganisa ions?
O is i , a he , ha us ing people join olun a y associa ions and ge in ol ed wi h
hei communi y, lea ing dis us ing ones a home o wa ch ele ision?
Do people de elop highe le els o us because li e has been kind o hem, o is li e kind
o hem because hey a e us ing?
Main da a use s:
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1.
Va ious
academic
communi ies
2.
Policy make s
and public
adminis a ion
3.
P o essional
publics and
mass media
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Topics:
•no ms and alues
• eligiosi y
•poli ical sys em
•quali y o li e
•social mino i ies
• amily, e e yday li e
•wo k, p o ession
•heal h
•mass media
•social capi al
•social exclusion
•li e e en s
•en i omen ...
Goals:
•imp o emen o he educa ional sys em
•Imp o emen o go e nance and
managemen (in o ma ion on socie al
sys ems)
•Imp o ing quali y o li e (moni o ing social
ends as eedback o ac ion)
•De ec ion o democ a ic o an i-democ a ic
po en ial in Eu opean socie ies
•Highligh ing po en ial ho spo s o social
ensions and con lic s
•P e en ion o injus ice and inequali y
ISSP –T us ela ed a iables:
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EVS –T us ela ed a iables:
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