Funded by he Eu opean Union unde he G an Ag eemen 101091464. Views and opinions exp essed a e
howe e hose o he au ho (s) only and do no necessa ily e lec hose o he Eu opean Union o Eu opean
Heal h and Digi al Execu i e Agency (HaDEA). Nei he he Eu opean Union no he g an ing au ho i y can be held
esponsible o hem.
Sus ainable su ace p o ec ion by glass-like
hyb id and bioma e ials coa ings
Deli e able D.5.1
Co po a e image and communica ion ools
Deli e able In o ma ion
Responsible pa ne :
AXIA Inno a ion UG
Wo k package No and
Ti le:
WP5
Measu es o maximize impac
Con ibu ing pa ne (s):
Dissemina ion le el1:
Public (PU)
Type:
DEC —Websi es, pa en ilings, ideos, e c
Due da e:
31/03/2023
Submission da e:
Ve sion:
V2
1
PU = PUBLIC ully open ((wa ning) au oma ically pos ed online on he P ojec Resul s pla o ms)
SEN = Sensi i e — limi ed unde he condi ions o he G an Ag eemen
EUCl = EU classi ied unde Decision 2015/444
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D.5.1: Co po a e image and communica ion ools
P ojec P o ile
P og amme
Ho izon Eu ope
Call
HORIZON-CL4-2022-RESILIENCE-01
Topic
HORIZON-CL4-2022-RESILIENCE-01-23: Sa e and sus ainable by design
chemicals and ma e ials (RIA)
Numbe
101091464
Ac onym
BIO-SUSHY
Name
Sus ainable su ace p o ec ion by glass-like hyb id and bioma e ials coa ings
S a Da e
1 Janua y 2023
Du a ion
48 mon hs
Type o ac ion
HORIZON Resea ch and Inno a ion Ac ions
G an ing au ho i y
Eu opean Heal h and Digi al Execu i e Agency
P ojec Coo dina o
MATERIA NOVA
Documen His o y
Ve sion
Da e
En i y
Rema ks
V1
07 Ma ch 2023
AXIA
Fi s d a
V2
28 Ma ch 2023
AXIA, All pa ne s
Final e sion
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D.5.1: Co po a e image and communica ion ools
Publishable Summa y
The public Deli e able 5.1. “Co po a e image and communica ion ools” is p esen ed in his
documen and aims o illus a e he p ocess behind he c ea ion o he isual iden i y o he BIO-
SUSHY p ojec .
Building a s ong and unique isual iden i y helps o es ablish he p ojec ecogni ion and allows
people o emembe i and associa e i wi h a speci ic image o logo.
The documen is o ganized in o wo main sec ions: Co po a e Image and Communica ion Tools.
In he i s sec ion, Co po a e Image, he documen ou lines he p ojec ’s isual iden i y, including he
logo, colou pale e and on s. I p o ides guidelines o main aining consis ency in he p ojec ’s isual
iden i y and explains how o use he p ojec ’s Wo d and Powe Poin empla es. The documen lis s
a ailable empla es, such as he deli e able empla e, p esen a ion empla e, mee ing agenda,
mee ing minu es, pa icipan lis , and consen pho og aphy. I also desc ibes he p ojec ’s
communica ion ma e ial po olio, which includes a lea le , b ochu e, oll-up, pos e , p esen a ion
pi ch, lanya d, and olde .
The second sec ion, Communica ion Tools, desc ibes he p ojec ’s websi e and social media channels.
I p o ides guidelines o c ea ing social media pos s using he p ojec ’s social media pos empla es.
The documen concludes wi h a summa y o he p ojec ’s communica ion ools and how hey can be
used o p omo e he p ojec .
This documen is a comp ehensi e guide o main ain he isual iden i y o he p ojec and o c ea e
e ec i e communica ion ma e ials, such as p esen a ions, pos e s, and social media pos s. By
ollowing hese guidelines, he p ojec can c ea e a consis en and p o essional image, enhancing i s
isibili y and impac .
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D.5.1: Co po a e image and communica ion ools
Table o Con en s
Publishable Summa y ....................................................................................................................................... 3
Lis o Figu es ..................................................................................................................................................... 6
Lis o Tables....................................................................................................................................................... 7
Table o Abb e ia ions ...................................................................................................................................... 8
1. In oduc ion ................................................................................................................................................ 9
2. Co po a e image ...................................................................................................................................... 10
2.1. Logo, colou pale e, and on s ...................................................................................................... 10
2.2. Logo colou a ia ions ..................................................................................................................... 12
2.3. EU acknowledgemen s and emblem ............................................................................................. 15
2.4. Iden i y ki .......................................................................................................................................... 15
2.4.1. Deli e able empla e ................................................................................................................ 15
2.4.2. P esen a ion empla e ............................................................................................................. 16
2.4.3. Mee ing agenda ........................................................................................................................ 17
2.4.4. Mee ing minu es ....................................................................................................................... 17
2.4.5. Pa icipan lis ........................................................................................................................... 18
2.4.6. Pho og aphy consen ............................................................................................................... 19
2.5. Communica ion ma e ial po olio ................................................................................................ 19
2.5.1. Lea le ......................................................................................................................................... 20
2.5.2. B ochu e .................................................................................................................................... 21
2.5.3. Roll-up ........................................................................................................................................ 22
2.5.4. Pos e ......................................................................................................................................... 23
2.5.5. P esen a ion pi ch .................................................................................................................... 24
2.5.6. Lanya d ...................................................................................................................................... 25
2.5.7. Folde .......................................................................................................................................... 25
3. Communica ion ools .............................................................................................................................. 27
3.1. Websi e .............................................................................................................................................. 27
3.2. Social media ...................................................................................................................................... 30
3.2.1. LinkedIn ...................................................................................................................................... 30
3.2.2. Twi e ........................................................................................................................................ 31
3.2.3. Social media empla es ............................................................................................................ 32
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D.5.1: Co po a e image and communica ion ools
4. Conclusions ............................................................................................................................................... 34
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Lis o Figu es
Figu e 1: Keywo ds o he p ojec and i s associa ed design s yle e lec ing hem. .............................. 10
Figu e 2: Resul s o he poll selec ion among he 14 pa ne s in he o icial BIO-SUSHY p ojec logo.
............................................................................................................................................................................ 11
Figu e 3: BIO-SUSHY o icial logo................................................................................................................... 11
Figu e 4: BIO-SUSHY icon. .............................................................................................................................. 14
Figu e 5: Ho izon al and e ical EU emblem. ............................................................................................. 15
Figu e 6: Ex ac s o he deli e able empla e. ........................................................................................... 16
Figu e 7: Ex ac s o he PPT empla e. ........................................................................................................ 17
Figu e 8: BIO-SUSHY mee ing adenda empla e. ........................................................................................ 17
Figu e 9: Ex ac s o he BIO-SUSHY mee ing minu es empla e. ............................................................ 18
Figu e 10: Templa e o he BIO-SUSHY pa icipan lis . ............................................................................. 18
Figu e 11: Consen o m o pho og aphy and ilming. ............................................................................. 19
Figu e 12: F on and e o o he BIO-SUSHY lea le . ................................................................................. 20
Figu e 13: Page 1 o he b ochu e. ................................................................................................................ 21
Figu e 14: Page 2 o he b ochu e. ................................................................................................................ 22
Figu e 15: BIO-SUSHY oll-up. ........................................................................................................................ 23
Figu e 16: BIO-SUSHY pos e . ........................................................................................................................ 24
Figu e 17: Ex ac s o he p esen a ion pi ch. ............................................................................................. 25
Figu e 18: Lanya d empla e. ......................................................................................................................... 25
Figu e 19: BIO-SUSHY olde . ......................................................................................................................... 26
Figu e 20: Home page o he BIO-SUSHY's websi e. .................................................................................. 30
Figu e 21: LinkedIn p o ile. ............................................................................................................................. 30
Figu e 22: LinkedIn banne o he BIO-SUSHY's page. ............................................................................... 31
Figu e 23: Twi e p o ile. ............................................................................................................................... 31
Figu e 24: Twi e banne o he BIO-SUSHY's page. .................................................................................. 32
Figu e 25: Examples o he pos empla es o he BIO-SUSHY's social media pla o ms. ................... 33
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D.5.1: Co po a e image and communica ion ools
Lis o Tables
Table 1: BIO-SUSHY p oposed logo op ions. ............................................................................................... 10
Table 2: BIO-SUSHY Hex, RGB, and CMYK colou codes. ........................................................................... 12
Table 3: Va ia ions in e ical BIO-SUSHY logo colou . .............................................................................. 12
Table 4: Table 4: BIO-SUSHY Hex, RGB, and CMYK colou codes. ............................................................ 13
Table 5: Ho izon al a ia ions in he colou o he BIO-SUSHY logo. ....................................................... 14
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D.5.1: Co po a e image and communica ion ools
Table o Abb e ia ions
Abb e ia ion
De ini ion
CTA
Call To Ac ion
GA
G an Ag eemen
KPIs
Key Pe o mance Indica o s
MXX
P ojec ’s Mon h XX
PFAS
Pe - and polyFluo oAlkyl Subs ances
SSbD
Sa e and Sus ainable by Design
WP
Wo k Package
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D.5.1: Co po a e image and communica ion ools
1. In oduc ion
Building a s ong isual iden i y and c ea ing a ge ed communica ion ools o be used h oughou
he p ojec is c ucial, as i helps o build a ecognisable and p o essional image o he esea ch
p ojec , imp o ing i s pe cei ed alue, impac , and success. Below some o he main easons a e
lis ed:
• B and ecogni ion: A solid isual iden i y helps o es ablish b and ecogni ion and awa eness
o he esea ch p ojec . S akeholde s, a ge audiences, and he gene al public a e mo e likely
o emembe he BIO-SUSHY p ojec and associa e i wi h i s unique logo and colou
combina ion.
• Communica ion: A s ong isual iden i y can make complex esea ch indings and concep s
mo e accessible and easily unde s ood. The BIO-SUSHY p ojec can e ec i ely communica e
i s esea ch opic o a wide audience using clea , concise, and isually appealing g aphics and
images.
• Consis ency: A uni o m isual iden i y helps o main ain consis ency in all p ojec ma e ials,
such as pos e s, p esen a ions, epo s, and websi e. This imp o es he o e all quali y and
cohe ence o he p ojec .
• Di e en ia ion: A unique isual iden i y can help BIO-SUSHY di e en ia e i sel om o he s
in hei ield and make i s and ou .
• Engagemen : A isually appealing isual iden i y can help o cap u e he a en ion o he BIO-
SUSHY a ge audience and engage hem in he esea ch ield o “Sa e- and sus ainable-by-
design (SSbD) o ganic and hyb id coa ings”.
• P o essionalism: A well-designed isual iden i y con eys p o essionalism and c edibili y. This
can help o build us and inc ease he pe cei ed alue o he esea ch.
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D.5.1: Co po a e image and communica ion ools
Figu e 6: Ex ac s o he deli e able empla e.
2.4.2. P esen a ion empla e
A Powe Poin p esen a ion empla e was p oduced wi h a clea s uc u e adap able o each p ojec
WP wi h he aim o being used consis en ly by each pa ne du ing he p ojec and i s ecu ing
mee ings.
Some o he key slides a e illus a ed in Figu e 7.
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D.5.1: Co po a e image and communica ion ools
Figu e 7: Ex ac s o he PPT empla e.
2.4.3. Mee ing agenda
The mee ing agenda empla e was de eloped o acili a e he se -up o mee ings while ensu ing
consis ency h oughou he a ious p ojec mee ings o be held (Figu e 8).
Figu e 8: BIO-SUSHY mee ing adenda empla e.
2.4.4. Mee ing minu es
Along wi h he agenda o he mee ing, a empla e was also c ea ed o he minu es o he mee ing ().
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D.5.1: Co po a e image and communica ion ools
Figu e 9: Ex ac s o he BIO-SUSHY mee ing minu es empla e.
2.4.5. Pa icipan lis
In o de o ack he pa icipan a e e y physical conso ium mee ing, a pa icipan lis was
de eloped o be illed in and signed by a endees.
Figu e 10: Templa e o he BIO-SUSHY pa icipan lis .
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D.5.1: Co po a e image and communica ion ools
2.4.6. Pho og aphy consen
As communica ion ac i i ies include he public pos ing o pic u es o mee ings on he o icial p ojec ’s
social media channels and websi e, consen was gi en o pho og aphy by all pa icipan s a he Kick-
o mee ing (Figu e 11E o ! Re e ence sou ce no ound.). The pho og aphy consen is a one- ime
ac i i y and i p o ides consen o he comple e un ime o he p ojec and beyond.
Figu e 11: Consen o m o pho og aphy and ilming.
2.5. Communica ion ma e ial po olio
All he communica ion ma e ial p esen ed in his sec ion was c ea ed o illus a e and aise
awa eness o he BIO-SUSHY p ojec and i s main ea u es, such as objec i es, me hodologies, and
pa ne s. I will be dis ibu ed du ing e en s, and i will be a ailable o download om he BIO-SUSHY
websi e.
Gene ally, he ma e ial consis ed o he ollowing sec ions:
• In oduc ion: B ie in oduc ion o he p ojec , including ac onym, i le, and objec i es.
• P oblem s a emen : The challenges associa ed wi h he p esence o PFAS a e p esen ed.
• Solu ion: B ie o e iew o he p oposed solu ion, including he de elopmen o inno a i e
o ganic and hyb id epellen coa ings wi h hyd ophobic and oleophobic p ope ies.
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D.5.1: Co po a e image and communica ion ools
• Me hodology: A b ie o e iew o he me hodology, including SSbD s a egy o using bio-
based he moplas ic powde , hyb id sol-gel, and bio-based addi i es o ensu e ad anced
unc ionaliza ion.
• Applica ions: A b ie o e iew o he p ojec ’s applica ions in he a ge ed alida ion ma ke s,
i.e., ex ile, glass cosme ic packaging, and ood ays packaging.
• Impac : A b ie o e iew o he expec ed impac , such as pu suing a sa e en i onmen ,
de eloping du able wa e & oil epellen coa ings, and c ea ing ma ke oppo uni ies.
• Pa ne s: Lis o he conso ium and pa ne s’ logos.
• CTA and con ac in o ma ion: In i a ion o ollow he p ojec and p esen a ion o con ac
in o ma ion o he p ojec ’s coo dina o .
• EU acknowledgemen . Display o he EU emblem and s a emen .
2.5.1. Lea le
A wo- page A5 o ma lea le was p oduced announcing he key aspec s o he p ojec (Figu e 12).
Figu e 12: F on and e o o he BIO-SUSHY lea le .
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D.5.1: Co po a e image and communica ion ools
2.5.2. B ochu e
A i old b ochu e was de eloped and he wo sides can be seen in Figu e 13 and Figu e 14.
Figu e 13: Page 1 o he b ochu e.
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D.5.1: Co po a e image and communica ion ools
Figu e 14: Page 2 o he b ochu e.
2.5.3. Roll-up
The oll-up was c ea ed o be displayed a p ojec mee ings and exhibi ions o a ac isi o s and
help explain he p ojec ’s goals and objec i es. The oll-up has a isually appealing design
consis en wi h he p ojec ’s isual iden i y (Figu e 15).
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D.5.1: Co po a e image and communica ion ools
Figu e 15: BIO-SUSHY oll-up.
2.5.4. Pos e
The p ojec pos e was de eloped wi h a isually appealing design consis en wi h he p ojec ’s
b anding, using an illus a ion o help explain he p ojec ’s WPs (Figu e 16).
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D.5.1: Co po a e image and communica ion ools
Figu e 16: BIO-SUSHY pos e .
2.5.5. P esen a ion pi ch
The p esen a ion pi ch was p oduced o help he coo dina o and pa ne s o b ie ly in oduce he
p ojec a e en s, con e ences, o ai s. Ex ac s o he p esen a ion pi ch can be seen in Figu e 17.
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D.5.1: Co po a e image and communica ion ools
Figu e 17: Ex ac s o he p esen a ion pi ch.
2.5.6. Lanya d
Lanya ds we e c ea ed o iden i y pa icipan s a e en s o p ojec mee ings (Figu e 18). The lanya ds
con ain a BIO-SUSHY banne wi h he logo, he name o he e en , ollowed by he pe son’s name,
he en i y, and he da e. The EU emblem is included in he oo e .
Figu e 18: Lanya d empla e.
2.5.7. Folde
As supplemen a y ma e ial, he BIO-SUSHY olde (see Figu e 19) was c ea ed o acili a e he
collec ion o ela ed agendas, mee ing minu es, and no es a p ojec mee ings. The olde will be
p in ed on ca dboa d.
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D.5.1: Co po a e image and communica ion ools
Figu e 24: Twi e banne o he BIO-SUSHY's page.
3.2.3. Social media empla es
Pos empla es we e de eloped o help c ea e pos s acco ding o he ela ed ac i i y, such as pa ne
in oduc ion, upcoming e en s o mee ings, publica ion o pee e iewed a icles, e c. (Figu e 25).
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D.5.1: Co po a e image and communica ion ools
Figu e 25: Examples o he pos empla es o he BIO-SUSHY's social media pla o ms.
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D.5.1: Co po a e image and communica ion ools
4. Conclusions
The goal o deli e able D.5.1 is o e ec i ely de elop a obus and appealing p ojec iden i y by mon h
h ee o he P ojec , as well as a comp ehensi e communica ion po olio and he main
communica ion channels. This public deli e able desc ibes he s a egy behind c ea ing he iden i y
o he p ojec , om he choice o colou s o he de elopmen and use o i s logo and communica ion
ma e ials.
The communica ion ools used in he p ojec , such as he websi e and he wo social media accoun s
LinkedIn and Twi e , we e also p epa ed and desc ibed. They will se e as he main poin o con ac
o ex e nal audiences and a ge b oad communica ion and dissemina ion o he p ojec wi h
echnical and non- echnical audiences.
A mo e de ailed epo o ac ions o he wide and e ec i e p omo ion o BIO-SUSHY will be epo ed
in he nex WP5 deli e ables, such as he upcoming D5.2 - Plan o he Dissemina ion and Exploi a ion
including Communica ion ac i i ies (PDEC) upda ed (Public) planned o mon h six. Fu he mo e,
dissemina ion and ou each e o s will be egula ly analysed o ensu e achie emen (and
o e achie emen ) o he planned KPIs lis ed in he GA.
