O ganized
This documen con ains he desc ip ions o he o ganized scena ios. The added ex om #1 o #4 is
highligh ed in colo .
Scena io #1
GM
Ou company de elops and manu ac u es hea pumps o amily homes. The company has he goal
o p o ide he mos ene gy-e icien hea ing solu ion on he ma ke . Bu he ene gy consump ion o
he cu en p oduc e sion is oo high. We ha e o sol e his p oblem.
ARM
I wo k in he p oduc de elopmen depa men as p oduc owne . In his ole, I am esponsible o
ou “Sma -Hea ” p oduc , which is he nex e sion we will o e on he ma ke . I am also in cha ge
o he p oduc inno a ion p ocess o “Sma -Hea ” and ha e o make su e ha we each ou goal o
he ma ke ’s mos ene gy-e icien hea ing solu ion.
PM
The i s s ep in he p oduc inno a ion p ocess is a ge se ing. In a ge se ing, we need he
cus ome su ey as inpu and use i o de elop he lis o a ge ea u es. The nex s ep is o de ine
he p oduc speci ica ion based on he a ge ea u e lis . The esul is he speci ica ion documen
and concludes he inno a ion p ocess. As he p oduc owne , I am esponsible o bo h s eps, a ge
se ing and p oduc speci ica ion.
TC
The p oduc inno a ion p ocess uses wo IT-sys ems: he p oduc ion sys em and he e sion
managemen sys em. The p oduc ion sys em is he mos impo an one. The e sion managemen
sys em suppo s he p oduc ion sys em.
PS
Ou p oduc “Sma -Hea ” consis s o he indoo module and he ou doo module. The mos
impo an ea u e o ou clien s is ha Sma Hea is ene gy-e icien .
CM
Le me explain some o he impo an concep s we use in he company:
• Ene gy-e iciency can be calcula ed as he ene gy ou pu o hea ing di ided by he ene gy
consump ion.
• Ene gy consump ion is measu ed in kilowa -hou s (kWh)
• The cus ome su ey p o ides an o e iew wha ou cus ome s expec o he nex e sion o
ou p oduc s.
• Fea u e is some hing he cus ome wan s he p oduc o ha e.
• Ta ge ea u e is a ea u e we will implemen in he nex e sion o he p oduc
• Speci ica ion documen de ines he unc ional and non- unc ional cha ac e is ics o be
o e ed by he p oduc
Scena io #2
GM
Ou company de elops and manu ac u es hea pumps o amily homes. The company has he goal
o p o ide he mos ene gy-e icien hea ing solu ion on he ma ke . To achie e his, we aim o
minimize he ene gy consump ion o he hea pump and o p oduce he emaining ene gy equi ed
by he hea pump wi h he in eg a ed pho o ol aic module. Bu he ene gy consump ion o he
cu en p oduc e sion is oo high. We ha e o sol e his p oblem.
ARM
I wo k in he p oduc de elopmen depa men as p oduc owne . In his ole, I am esponsible o
ou “Sma -Hea ” p oduc , which is he nex e sion we will o e on he ma ke . I am also in cha ge
o he p oduc inno a ion p ocess o “Sma -Hea ” and ha e o make su e ha we each ou goal o
he ma ke ’s mos ene gy-e icien hea ing solu ion. My colleague in he depa men is he p oduc
designe . In his ole, he is esponsible o minimizing he ene gy consump ion o he hea pump.
PM
The i s s ep in he p oduc inno a ion p ocess is a ge se ing. In a ge se ing, we need he
cus ome su ey as inpu and use i o de elop he lis o a ge ea u es. The nex s ep is o de ine
he p oduc speci ica ion based on he a ge ea u e lis . The esul is he speci ica ion documen ,
which is he inpu o he s ep, he p oduc design. This p ocess p oduces he design desc ip ion and
concludes he inno a ion p ocess. As he p oduc owne , I am esponsible o bo h s eps, a ge
se ing and p oduc speci ica ion. My colleague, he p oduc designe is in cha ge o p oduc design
p ocess.
TC
The p oduc inno a ion p ocess uses wo IT-sys ems: he p oduc ion sys em and he e sion
managemen sys em. The p oduc ion sys em is he mos impo an one. The e sion managemen
sys em suppo s he p oduc ion sys em. The p oduc ion sys em consis s o h ee componen s: he
da abase sys em, he ansac ion middlewa e and he use in e ace.
PS
Ou p oduc “Sma -Hea ” consis s o he indoo module and he ou doo module. The mos
impo an ea u e o ou clien s is ha Sma Hea is ene gy-e icien . The ou doo module also
consis s o wo modules: he pho o ol aic module and he ou doo ai exchange uni . The
pho o ol aic module has he ea u e o ze o-emission ene gy p oduc ion.
CM
Le me explain some o he impo an concep s we use in he company:
• Ene gy-e iciency can be calcula ed as he ene gy ou pu o hea ing di ided by he ene gy
consump ion.
• Ene gy consump ion is measu ed in kilowa -hou s (kWh)
• The cus ome su ey p o ides an o e iew wha ou cus ome s expec o he nex e sion o
ou p oduc s.
• Fea u e is some hing he cus ome wan s he p oduc o ha e.
• Ta ge ea u e is a ea u e we will implemen in he nex e sion o he p oduc
• Speci ica ion documen de ines he unc ional and non- unc ional cha ac e is ics o be
o e ed by he p oduc
• Design desc ip ion de ines he main building blocks o a p oduc wi h hei in e aces.
• Ze o-emission ene gy p oduc ion means ha ene gy is p oduced wi hou CO2 emissions
• Hea pump ex ac s hea om he en i onmen o be used o hea buildings.
Hea pumps a e cha ac e ized by hei ene gy-e iciency, ene gy consump ion and ea u es.
Scena io #3
GM
Ou company Mul iHea de elops and manu ac u es hea pumps o amily homes. The company has
he goal o p o ide he mos ene gy-e icien hea ing solu ion on he ma ke . To achie e his, we aim
o minimize he ene gy consump ion o he hea pump and o p oduce he emaining ene gy
equi ed by he hea pump wi h he in eg a ed pho o ol aic module. Bu he ene gy consump ion o
he cu en p oduc e sion is oo high. We ha e o sol e his p oblem. To minimize he ene gy
consump ion, we aim o ei he de elop a new hea ex ac o wi h e y low ene gy consump ion, o
o e-design he exis ing hea ex ac o by adap ing i o a new e ige an . Howe e , he pe iod
a ailable o he de elopmen is e y sho , and new e ige an s a e e y expensi e. These wo
p oblems ha e o be add essed. The e is also a cons ain ela ed o p oducing he emaining ene gy
o he hea pump wi h pho o ol aic: he maximum ene gy p oduc ion o he pho o ol aic module is
50 kWh.
ARM
I wo k in he p oduc de elopmen depa men as p oduc owne . In his ole, I am esponsible o
ou “Sma -Hea ” p oduc , which is he nex e sion we will o e on he ma ke . I am also in cha ge
o he p oduc inno a ion p ocess o “Sma -Hea ” and ha e o make su e ha we each ou goal o
he ma ke ’s mos ene gy-e icien hea ing solu ion. My colleague in he depa men is he p oduc
designe . In his ole, he is esponsible o minimizing he ene gy consump ion o he hea pump.
Mul iHea also has a ma ke ing depa men , which consis s o he social media g oup, and he p in
media g oup. Muli Hea ’s p in ing p ess is belongs o he p in media g oup.
PM
The i s s ep in he p oduc inno a ion p ocess is a ge se ing. In a ge se ing, we need he
cus ome su ey as inpu and use i o de elop he lis o a ge ea u es. The nex s ep is o de ine
he p oduc speci ica ion based on he a ge ea u e lis . The esul is he speci ica ion documen ,
which is he inpu o he s ep, he p oduc design. This p ocess p oduces he design desc ip ion and
concludes he inno a ion p ocess. As he p oduc owne , I am esponsible o bo h s eps, a ge
se ing and p oduc speci ica ion. My colleague, he p oduc designe is in cha ge o p oduc design
p ocess.
The p ocess o a ma ke ing campaign consis s o ou s eps: i s a s wi h planning he ma ke ing
campaign. This s ep akes a documen desc ibing he campaign a ge as inpu and de elops he
campaign plan. A e wa ds, wo s eps happen in pa allel: he social media campaign and he p in
media campaign. Bo h a e based on he campaign plan and bo h deli e some s a is ics abou he
campaign. The las s ep is he supe ision o he campaign esul s ha p oduces a esul documen .
The ma ke ing depa men is esponsible o s eps o his p ocess.
TC
The p oduc inno a ion p ocess uses wo IT-sys ems: he p oduc ion sys em and he e sion
managemen sys em. The p oduc ion sys em is he mos impo an one. The e sion managemen
sys em suppo s he p oduc ion sys em. The p oduc ion sys em consis s o h ee componen s: he
da abase sys em, he ansac ion middlewa e and he use in e ace. The IT sys em used in he
ma ke ing campaign is he social media s udio, which consis s o he SM au ho ing sys em and he
SM li e sys em. Bo h sha e he SM eposi o y.
PS
Ou p oduc “Sma -Hea ” consis s o he indoo module and he ou doo module. The mos
impo an ea u e o ou clien s is ha Sma Hea is ene gy-e icien . The ou doo module also
consis s o wo modules: he pho o ol aic module and he ou doo ai exchange uni . The
pho o ol aic module has he ea u e o ze o-emission ene gy p oduc ion. In addi ion o Sma -Hea ,
he company also o e s he “main enance and ouble-shoo ing” se ice ha includes he annual
se ice, epai (i equi ed), and a se ice ki .
CM
Le me explain some o he impo an concep s we use in he company:
• Ene gy-e iciency can be calcula ed as he ene gy ou pu o hea ing di ided by he ene gy
consump ion.
• Ene gy consump ion is measu ed in kilowa -hou s (kWh)
• The cus ome su ey p o ides an o e iew wha ou cus ome s expec o he nex e sion o
ou p oduc s.
• Fea u e is some hing he cus ome wan s he p oduc o ha e.
• Ta ge ea u e is a ea u e we will implemen in he nex e sion o he p oduc
• Speci ica ion documen de ines he unc ional and non- unc ional cha ac e is ics o be
o e ed by he p oduc
• Design desc ip ion de ines he main building blocks o a p oduc wi h hei in e aces.
• Ze o-emission ene gy p oduc ion means ha ene gy is p oduced wi hou CO2 emissions
• Hea pump ex ac s hea om he en i onmen o be used o hea buildings. Hea pumps a e
cha ac e ized by hei ene gy-e iciency, ene gy consump ion and ea u es.
• Campaign a ge documen de ines he a ge g oup, campaign s a and end da e, and he
campaign budge .
• Campaign plan desc ibes wha social media ac i i ies and p in media p oduc s a e pa o
he campaign.
• Campaign s a is ics summa izes he esponse a es o he social media and p in media
ac i i ies.
• Campaign esul documen summa izes he s a is ics and compa es hem wi h he campaign
a ge .
Scena io #4
GM
Ou company Mul iHea de elops and manu ac u es hea pumps o amily homes. The company has
he goal o p o ide he mos ene gy-e icien hea ing solu ion on he ma ke . To achie e his, we aim
o minimize he ene gy consump ion o he hea pump, o p oduce he emaining ene gy equi ed by
he hea pump wi h he in eg a ed pho o ol aic module, and o p o ide se ices suppo ing high
a ailabili y o he hea pump. Bu he ene gy consump ion o he cu en p oduc e sion is oo high.
We ha e o sol e his p oblem. To minimize he ene gy consump ion, we aim o ei he de elop a
new hea ex ac o wi h e y low ene gy consump ion, o o e-design he exis ing hea ex ac o by
adap ing i o a new e ige an . Howe e , he pe iod a ailable o he de elopmen is e y sho ,
and new e ige an s a e e y expensi e. These wo p oblems ha e o be add essed. The e is also a
cons ain ela ed o p oducing he emaining ene gy o he hea pump wi h pho o ol aic: he
maximum ene gy p oduc ion o he pho o ol aic module is 50 kWh. The goal o he se ice
suppo ing high a ailabili y also causes some p oblems: he con ol uni has o be connec ed o he
In e ne o p o ide he equi ed s a us in o ma ion equi ed and he company does no ha e much
expe ience wi h online in o ma ion p ocessing. Howe e , he e is also he oppo uni y o ea ly
implemen ing he new Eu opean egula ion o ene gy-e icien hea ing ha equi es con inuous
moni o ing o de ices.
ARM
I wo k in he p oduc de elopmen depa men as p oduc owne . In his ole, I am esponsible o
ou “Sma -Hea ” p oduc , which is he nex e sion we will o e on he ma ke . I am also in cha ge
o he p oduc inno a ion p ocess o “Sma -Hea ” and ha e o make su e ha we each ou goal o
he ma ke ’s mos ene gy-e icien hea ing solu ion. My colleague in he depa men is he p oduc
designe . In his ole, he is esponsible o minimizing he ene gy consump ion o he hea pump.
Mul iHea also has a ma ke ing depa men , which consis s o he social media g oup, and he p in
media g oup. Muli Hea ’s p in ing p ess is belongs o he p in media g oup. In he p in media
g oup, hey ha e a p in designe who is esponsible o he p in media campaign, and in he social
media g oup he e is a social media designe esponsible o he social media campaign. They also
ha e an ope a o o he p in ing p ess in he p in media g oup. The con en specialis wo ks in he
social media g oup. The gene al manage is esponsible o all depa men s o he company.
PM
The i s s ep in he p oduc inno a ion p ocess is a ge se ing. In a ge se ing, we need he
cus ome su ey as inpu and use i o de elop he lis o a ge ea u es. The nex s ep is o de ine
he p oduc speci ica ion based on he a ge ea u e lis . The esul is he speci ica ion documen ,
which is he inpu o he s ep, he p oduc design. This p ocess p oduces he design desc ip ion and
concludes he inno a ion p ocess. As he p oduc owne , I am esponsible o bo h s eps, a ge
se ing and p oduc speci ica ion. My colleague, he p oduc designe is in cha ge o p oduc design
p ocess.
The p ocess o a ma ke ing campaign consis s o ou s eps: i s a s wi h planning he ma ke ing
campaign. This s ep akes a documen desc ibing he campaign a ge as inpu and de elops he
campaign plan. A e wa ds, wo s eps happen in pa allel: he social media campaign and he p in
media campaign. Bo h a e based on he campaign plan and bo h deli e some s a is ics abou he
campaign. The las s ep is he supe ision o he campaign esul s ha p oduces a esul documen .
The ma ke ing depa men is esponsible o s eps o his p ocess.
When one o Mul iHea ’s cus ome s submi s an o de , he i s p ocess wi h he company o ecei e
he o de speci ica ion is check o de alidi y. This p ocess ei he ejec s he cus ome o de o
p oduces a e i ied o de speci ica ion, which is he inpu o he nex s ep, he handling o he
cus ome o de . This p ocess p oduces he o de con i ma ion ha is p ocessed in he nex s ep,
p epa e p oduc deli e y, ha esul s in a deli e y o de . Handle cus ome o de consis s o h ee
s eps ha can be done in pa allel: check a ailabili y o he o de ed p oduc ; check cus ome s a us
(in pa icula , o unpaid in oices); and check con igu a ion (wha p oduc con igu a ion is
equi ed?). All h ee s eps oge he p oduce he o de con i ma ion.
TC
The p oduc inno a ion p ocess uses wo IT-sys ems: he p oduc ion sys em and he e sion
managemen sys em. The p oduc ion sys em is he mos impo an one. The e sion managemen
sys em suppo s he p oduc ion sys em. The p oduc ion sys em consis s o h ee componen s: he
da abase sys em, he ansac ion middlewa e and he use in e ace. The IT sys em used in he
ma ke ing campaign is he social media s udio, which consis s o he SM au ho ing sys em and he
SM li e sys em. Bo h sha e he SM eposi o y. IT-sys ems suppo ing he handling o cus ome o de s
a e he p oduc planning sys em and he en e p ise esou ce planning sys em. Bo h sys ems sha e a
dis ibu ed da abase.
PS
Ou p oduc “Sma -Hea ” consis s o he indoo module and he ou doo module. The mos
impo an ea u e o ou clien s is ha Sma Hea is ene gy-e icien . The ou doo module also
consis s o wo modules: he pho o ol aic module and he ou doo ai exchange uni . The
pho o ol aic module has he ea u e o ze o-emission ene gy p oduc ion. In addi ion o Sma -Hea ,
he company also o e s he “main enance and ouble-shoo ing” se ice ha includes he annual
se ice, epai (i equi ed), and a se ice ki . The ea u es o “main enance and ouble-shoo ing”
a e he quick esponse o e o si ua ions, discoun p ices in case o epai s and pe sonal se ice
echnician.
CM
Le me explain some o he impo an concep s we use in he company:
• Ene gy-e iciency can be calcula ed as he ene gy ou pu o hea ing di ided by he ene gy
consump ion.
• Ene gy consump ion is measu ed in kilowa -hou s (kWh)
• The cus ome su ey p o ides an o e iew wha ou cus ome s expec o he nex e sion o
ou p oduc s.
• Fea u e is some hing he cus ome wan s he p oduc o ha e.
• Ta ge ea u e is a ea u e we will implemen in he nex e sion o he p oduc
• Speci ica ion documen de ines he unc ional and non- unc ional cha ac e is ics o be
o e ed by he p oduc
• Design desc ip ion de ines he main building blocks o a p oduc wi h hei in e aces.
• Ze o-emission ene gy p oduc ion means ha ene gy is p oduced wi hou CO2 emissions
• Hea pump ex ac s hea om he en i onmen o be used o hea buildings. Hea pumps a e
cha ac e ized by hei ene gy-e iciency, ene gy consump ion and ea u es.
• Campaign a ge documen de ines he a ge g oup, campaign s a and end da e, and he
campaign budge .
• Campaign plan desc ibes wha social media ac i i ies and p in media p oduc s a e pa o
he campaign.
• Campaign s a is ics summa izes he esponse a es o he social media and p in media
ac i i ies.
• Campaign esul documen summa izes he s a is ics and compa es hem wi h he campaign
a ge .
• O de speci ica ion: p o ides all in o ma ion ele an o a cus ome o de , such as he
cus ome name and id, o de da e, desi ed deli e y da e, lis o o de ed p oduc s.
• Rejec ed o de speci ica ion is he o de speci ica ion wi h an addi ional a ibu e desc ibing
he eason o he ejec ion.
• Ve i ied o de speci ica ion is he o de speci ica ion wi h an addi ional a ibu e
documen ing who accep ed he o de .
• Deli e y o de speci ies when and whe e he o de ed p oduc s a e p epa ed o deli e y o
he cus ome .
• O de con i ma ion: consis s o he e i ied o de speci ica ion and he deli e y o de .
