Roadmap and
ecommenda ions
o aining and
ans e ac i i ies o
ma ke
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Documen In o ma ion
P ojec Name
BlueMissionAA – Building a coo dina ion hub o suppo he
Mission implemen a ion in he A lan ic and A c ic Basin
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Roadmap and ecommenda ions o aining and ans e
ac i i ies o ma ke
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Dissemina ion le els
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Au ho (s)
Ma iana Co á (FRCT), Lau a Ve e (F aunho e )
Con ibu o s
In e nal e iewe s
Luz Pa amio, Rena o Pi es, And é Valen e, Vale ie de
Liedeke ke
Documen his o y and changes
Ve sion
Da e
Au ho
Desc ip ion
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Ma iana Co á
Fi s e sion
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Ma iana Co á, Lau a
Ve e
Consolida ed e sion
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Au ho s | Ma iana Co á, Lau a Ve e .
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How o ci e | BlueMissionAA Roadmap and ecommenda ions o aining and ans e
ac i i ies o ma ke , FRCT 2024
Suppo ed by/In pa ne ship wi h
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Table o Con en s
Documen In o ma ion ..................................................................................................................... 2
Documen his o y and changes ..................................................................................................... 2
Lis o Figu es ...................................................................................................................................... 5
Lis o Tables ....................................................................................................................................... 5
1. Summa y ........................................................................................................................................ 6
2. Ba ie s o scale up ........................................................................................................................ 7
2.1. En i onmen al Ba ie s ........................................................................................................ 8
2.2. Technical Ba ie s ................................................................................................................ 9
2.3. Social Ba ie s ..................................................................................................................... 10
2.4. Economic Ba ie s .............................................................................................................. 10
2.5. Poli ical Ba ie s .................................................................................................................. 11
3. Blue Res o a ion as Business ....................................................................................................... 13
3.1. S a ing Poin ....................................................................................................................... 13
3.2. Hands-on ............................................................................................................................ 14
3.2.1. S ep 1: De e mine he business concep ................................................................... 15
3.2.2. S ep 2: Ma ke and compe i o esea ch and analysis ............................................ 16
3.2.3. S ep 3: Re ine you idea. .............................................................................................. 17
3.2.4. S ep 4: Making he case: Business Plan ...................................................................... 19
3.2.5. S ep 5: Business Legal S uc u e ................................................................................... 21
Legal & Regula o y F amewo ks ............................................................................................... 22
3.2.6. S ep 6: Funding and In es men .................................................................................. 24
Types o unds .............................................................................................................................. 25
Funding Possibili ies a Va ious S ages o Business De elopmen ......................................... 30
3.2.7. S ep 7: Ou on he Ma ke ............................................................................................ 37
P e-launch.................................................................................................................................... 37
A e launch ................................................................................................................................. 37
3.2.8. S ep 8: E ec i e communica ion and engagemen ................................................ 39
Shi ing Baselines ......................................................................................................................... 39
Engaging S akeholde s .............................................................................................................. 39
Ci izen Engagemen ................................................................................................................... 40
4. Final Re lec ions........................................................................................................................... 42
Re e ences ....................................................................................................................................... 43
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Lis o Figu es
Figu e 1. Di e en ways o imp o e biodi e si y and enhance ecosys em se ices. ................. 14
Figu e 2. S ages o de eloping a business idea. ............................................................................. 17
Figu e 3. De ining a p oblem amewo k, based on Nes a and The Rocke elle Founda ion
(2014). ................................................................................................................................................... 18
Figu e 4. Business plan s uc u e and key ea u es. ........................................................................ 21
Lis o Tables
Table 1. En i onmen al ba ie s and p ac ical solu ions, acco ding o S ewa -Sinclai e al.
(2020). ..................................................................................................................................................... 8
Table 2. Technical ba ie s and p ac ical solu ions, acco ding o S ewa -Sinclai e al. (2020). 9
Table 3. Social ba ie s and p ac ical solu ions, acco ding o S ewa -Sinclai e al. (2020). .... 10
Table 4. Economic ba ie s and p ac ical solu ions, acco ding o S ewa -Sinclai e al. (2020).
.............................................................................................................................................................. 10
Table 5. Poli ical ba ie s and p ac ical solu ions, acco ding o S ewa -Sinclai e al. (2020). . 11
Table 6. Some good sou ces o sea ch o legal s uc u es. .......................................................... 22
Table 7. Go e nmen al business ac i i ies in ocean es o a ion. .................................................. 23
Table 8. Key componen s o na iga ion. ......................................................................................... 23
Table 9. Types o business unding deals. ......................................................................................... 25
Table 10. Types o in e nal unding, and hei ad an ages and disad an ages. ...................... 26
Table 11. Types o ex e nal unding, and hei ad an ages and disad an ages. ..................... 26
Table 12. Llis o unds ha has syne gies wi h Blue Res o a ion. ................................................... 32
Table 13. Pe o mance me ics o na u e-based solu ion businesses. ......................................... 38
Table 14. Value p oposi ions o na u e-based businesses. Sou ce: G a , 2023. .......................... 38
Table 15. S a egies o S akeholde Engagemen . ........................................................................ 40
Table 16. S a egies o Ci izen Engagemen . ................................................................................. 41
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
1. Summa y
The ma ine and coas al ecosys ems ace unp eceden ed challenges, om he de as a ing
impac s o clima e change o he o e exploi a ion o na u al esou ces. As he c i ical balance
o hese ecosys ems is h ea ened, he e is a g owing need o ac quickly, decisi ely, and
inno a i ely o es o e and p ese e he in aluable se ices hey p o ide. F om seques e ing
ca bon and suppo ing ishe ies o sa egua ding agains ex eme e en s and nu u ing
biodi e si y, ma ine and coas al ecosys ems play a i al ole in sus aining li e on Ea h.
In esponse o his u gency, a new wa e o inno a o s, en i onmen alis s, and scien is s is
eme ging wi h g oundb eaking solu ions ha ha ness he powe o na u e-based app oaches
o es o e and enhance hese ecosys ems. Thei ideas, echnologies, and me hodologies hold
he po en ial o no only e i e he heal h o ou oceans and coas s bu also gene a e a
sus ainable ma ke o inno a i e solu ions ha bene i bo h he en i onmen and he
economy.
In ha sense, he BlueMissionAA, as pa o he A lan ic and A c ic ligh house, aims o os e
inno a ion by le e aging exis ing knowledge and bes p ac ices conce ning ecosys em
es o a ion, na u e-based solu ions, and biodi e si y p o ec ion. To suppo he de elopmen
o inno a i e echnologies Task 4.2 T ans e se ices – om solu ion o ma ke aims o help
inno a o s by p o iding ools and knowledge o building hei business plan, pi ching,
b oke age, and in es men and en ep eneu ial oppo uni ies.
The in o ma ion is s uc u ed as a oadmap o make i easily accessible and suppo he
de elopmen o business ideas in ma ine and coas al es o a ion. This epo equips inno a o s
and p ac i ione s wi h he necessa y in o ma ion o ad ance hei ideas and solu ions owa ds
ma ke eadiness.
The oadmap has 8 s eps o s a ing up a business wi h a ocus on es o a ion (Res o a ion
Pu pose Business). S a ing a Res o a ion Pu pose Business allows inno a o s o le e age hei
en ep eneu ial p inciples o o ganise, mobilise and manage a o -p o i business suppo ing
social and en i onmen al change.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
2. Ba ie s o scale up
The decline in species di e si y and abundance is one o he majo global challenges o bo h
e es ial and aqua ic en i onmen s. The biodi e si y loss is d i en by human ac i i ies ha
cause habi a des uc ion, agmen a ion, and deg ada ion, such as o e ishing, pollu ion and
in asi e alien species; and hose h ea s linked o clima e change and i s associa ed ex eme
wea he e en s (Faja do e al., 2021; S ewa -Sinclai e al., 2020; Selig e al., 2014).
Biodi e si y is essen ial o a ious indus ies and i s conse a ion bene i s o he o e all
economy. Fo ins ance, keeping ma ine ish s ocks abo e sus ainable le els can boos p o i s
in he sea ood sec o . Simila ly, p o ec ing we lands can educe cos s associa ed wi h lood
damage.
This accele a ed loss o species di e si y has a - eaching consequences, including he decline
o unc ional di e si y, educed ecosys em p oduc i i y, esilience and s abili y, and diminished
capaci y o p o iding essen ial se ices like ca bon seques a ion and nu ien cycling.
Addi ionally, biodi e si y loss heigh ens isks o human well-being by, o example, inc easing
ood insecu i y (Faja do e al., 2021; Selig e al., 2014).
Conse a ion p og ams o en o e signi ican bene i /cos a ios. In es ing in na u al capi al,
like habi a es o a ion and clima e- iendly ag icul u e, is a key iscal eco e y policy wi h
posi i e economic and clima e impac s. Biodi e si y is essen ial o ood secu i y, suppo ing
ood sys ems, heal hy die s, and li elihoods.
In ha sense, ecological es o a ion comes o in e ene in his scena io, whe he by educing
s esses and h ea s o by c ea ing di ec ac ions o assis he eco e y o he ecosys em
(S ewa -Sinclai e al., 2020).
Compa ed o e es ial es o a ion, blue es o a ion is a ela i ely new ield and, he e o e lacks
ex ensi e knowledge and expe ise. B idging his gap and ad ancing es o a ion p ac ices in
aqua ic ecosys ems will be essen ial o mee ambi ious goals o es o ing coas al and ma ine
en i onmen s. While s ill eme ging, he e has been a ecen inc ease in p ojec s and ini ia i es
add essing blue es o a ion, in ol ing a di e se ange o s akeholde s. Howe e , many o hese
ini ia i es emain expe imen al and con ined o small-scale implemen a ions (S ewa -Sinclai
e al., 2020). To achie e success in es o ing ou oceans and coas s comp ehensi ely, scaling
up blue es o a ion e o s is impe a i e.
Gillies e al. (2015) unde sco e he impo ance o c a ing a compelling business case, aising
awa eness, and ad oca ing o a obus policy amewo k. The au ho s also iden i y he need
o lea ning om e es ial es o a ion expe iences and encou aging expe ise among
p ac i ione s a e also c ucial elemen s in ga ne ing public and p i a e suppo . These e o s
a e pi o al in d i ing la ge-scale ini ia i es ha can deli e subs an ial en i onmen al, social,
and economic bene i s.
As a s a ing poin p ac i ione s need o be ully awa e o he main ba ie s hey will ace and
how hey can e ec i ely manage hem, aiming o minimize hei impac on he ou comes.
Acco ding o S ewa -Sinclai e al. (2020), ba ie s o eplica ing and scaling up hese ini ia i es
can be ca ego ised in o i e p ima y a eas: en i onmen al, echnical, social, economic, and
poli ical.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
2.1. En i onmen al Ba ie s
En i onmen al ba ie s, o ins ance, encompass ac o s ela ed o physical, chemical,
biological, o hyd ological cha ac e is ics ha can signi ican ly in luence he likelihood o
success in es o a ion e o s. These ba ie s may include land con e sion, al e ed hyd ological
egimes, poo wa e quali y, in asi e species, esou ce o e exploi a ion, clima e change and
ex eme wea he e en s (Table 1).
Table 1. En i onmen al ba ie s and p ac ical solu ions, acco ding o S ewa -Sinclai e al. (2020).
Ba ie
Type
Solu ion
En i onmen al
Land Con e sion
Sedimen addi ion, s aged e looding, liming, and
paymen s o ecosys em se ices.
Hyd ological
modi ica ion
Re-es ablishing hyd ological egimes, and
de elopmen o hyd ological models.
Wa e quali y
Wa e quali y managemen , si e selec ion.
In asi e species
Si e selec ion, manual emo al, inc eased biodi e si y,
and na i e species.
O e exploi a ion
Ha es ing bans/limi s, complemen a y plan ing,
p o ision o al e na i e li elihoods, and communi y
engagemen .
Clima e change and
Ex eme e en s
Si e selec ion, isk managemen , niche modelling,
bene i -cos analysis, and adap i e managemen .
O he human
dis u bances
Eco-moo ing, zoning o low-impac a eas, policy
changes, and si e selec ion.
O e coming hese en i onmen al ba ie s o en equi es ca e ul assessmen , planning, and
implemen a ion o es o a ion s a egies ailo ed o speci ic ecological condi ions and
challenges. A mo e de ailed example is highligh ed in he box below.
LAND CONVERSION
One o he main d i e s o ma ine biodi e si y loss and habi a deg ada ion is land
con e sion, such as sal ma shes, seag ass, and mang o es. These con e sions can al e
he biogeochemis y o ecosys ems, leading o po en ially i e e sible changes.
Solu ions o his issue can be e e ing o educing he biogeochemis y changes wi hin he
a ec ed ecosys ems. Ano he app oach can be done by incen i ising e-con e ing he
con e ed land back o i s o iginal s a e. This incen i e-based app oach o en elies on
sys ems like paymen s o ecosys em se ices, which may include mechanisms o ca bon
inance.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
2.2. Technical Ba ie s
Technical ba ie s o blue es o a ion equen ly jeopa dize p ojec success, pa icula ly when
si e selec ion is inadequa e o when he e is a lack o capaci y and expe ise o suppo
es o a ion e o s. Selec ing a si e o es o a ion in ol es no only en i onmen al
conside a ions bu also poli ical decisions o a oid, o example, land-use con lic s. P io i izing
a lowe -con lic a ea o e an op imal en i onmen al a ea migh comp omise he esul s and
o e all success o he es o a ion p ojec .
Limi ed capaci y and skills, on he o he hand, can in e e e wi h bo h he success and
execu ion o hese p ojec s. A solu ion o his issue is inc eased in es men in esea ch and
de elopmen o blue es o a ion me hods, as well as he aining o p ojec pe sonnel. S udies
show ha coun ies wi h highe in es men s in blue es o a ion esea ch and knowledge
de elopmen end o ha e highe success ou comes (S ewa -Sinclai e al., 2020). Table 2
p esen s some solu ions o hese common echnical ba ie s.
Table 2. Technical ba ie s and p ac ical solu ions, acco ding o S ewa -Sinclai e al. (2020).
Ba ie
Type
Solu ion
Technical
Si e selec ion
Guidance documen s, ai ma ching o si e condi ions, and
a oiding si es wi h clima e-induced ex emes.
Capaci y and
knowledge
In es men in o esea ch and de elopmen , inc eased
communica ion o es o a ion ou side o he global no h.
O e all, o imp o e he echnical success o blue es o a ion p ojec s, i is c ucial o enhance
communica ion and in o ma ion-sha ing. Inc eased in es men in esea ch, aining, and
publicly a ailable bes -p ac ice guidelines can add ess hese issues and imp o e es o a ion
ou comes wo ldwide.
RIGHTS, RESPONSIBILITIES, AND CULTURAL VALUE
Res o a ion p ojec s can signi ican ly impac nea by human popula ions and hose
dependen on es o ed habi a s. The e o e, conside ing he igh s and esponsibili ies o
coas al peoples and including all ele an s akeholde s is c ucial. Tensions may a ise when
he cul u al alue placed on blue ecosys ems by Indigenous communi ies con lic s wi h
es o a ion objec i es.
Solu ions o his issue can be es ablishing a sus ainable and cul u ally based ha es
p og amme wi hin es o ed habi a s. This can enhance he pa icipa ion, engagemen ,
and suppo o communi ies in es o a ion p ojec s.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
By clea ly communica ing hese elemen s, you can build a s ong case ha unde sco es he
necessi y and bene i s o ma ine es o a ion ini ia i es.
3.2.2. S ep 2: Ma ke and compe i o esea ch and analysis
A e il e ing he mos inno a i e solu ions, i is ime o deepen he knowledge a ound i and
esea ch wha is being done o ackle he challenge chosen and who else is ac i e in i .
Howe e , ha ing p e ious expe ience wi h a pa icula issue is aluable; he e a e o en
mul iple ace s and nuances o conside in gaining a comp ehensi e unde s anding.
A ool o in es iga e hese is by pe o ming ma ke esea ch. Ma ke esea ch is he p ocess o
ga he ing, analysing, and in e p e ing in o ma ion abou a ma ke , including da a on
economic ends, consume beha iou , and he compe i i e landscape. This in o ma ion is
used o unde s and he iabili y o a business idea, iden i y oppo uni ies and challenges, and
make in o med decisions abou p oduc de elopmen , ma ke ing s a egies, and business
ope a ions. Ma ke esea ch helps businesses o ecas po en ial success, e ine hei o e ings,
and be e se e hei a ge audience, ul ima ely suppo ing s a egic planning and
in es men decisions.
You can conduc ma ke esea ch independen ly by examining
local compe i o s and su eying you a ge audience, o you
can hi e a ma ke esea ch analys o a mo e comp ehensi e
in es iga ion. Some o hese esou ces a e a ailable online on
in e na ional websi es and online blogs; ano he way is o look
inside social ne wo ks o local and global business communi ies,
e en s, mee -ups, and adi ional media. Use hese a enues o
also iden i y key inno a o s and inno a ions wo ldwide,
a anging in e iews wi h expe s and po en ial cus ome s.
I is impo an o explo e beyond you speci ic indus y, as insigh ul pa allels and ends can be
disce ned by examining Social and En i onmen al Pu pose Businesses in di e en sec o s. The
ocus is o ha e a ull unde s anding o how he cu en ma ke is and map he ma ke ends
and gaps.
You mus also keep an eye on he echnological inno a ions
a ailable wo ldwide o sol e he elec ed challenge. Assess he
echnological componen s associa ed wi h he issue and hei
ad ancemen s. Map he echnology you compe i o s a e using
o app oach he issue and e alua e i you solu ion will o e a
unique and be e way o ackle he p oblem.
Ano he aspec o lea ning is he cul u al and social dynamics
a ound he chosen challenge. I is impo an o no e ha he
communi ies o socie ies in ol ed pe cei e and in e ac wi h his issue. Tha may include an
analysis o he economic implica ions o he opic, especially when i impac s a ious
s akeholde s.
Use ul ools:
• Use in e iews.
• Su eys.
• Ma ke analysis.
• Mapping
s akeholde s.
• Compe i o
esea ch.
Remembe :
New business ha
o e s mo e inno a i e
and unique solu ions
ha e mo e chances o
su i e in he ma ke .
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
This o e iew will be impo an o help you de e mine who is going o buy you p oduc . Fo
lea ning ha you will need o implemen in-dep h esea ch o unde s and use needs, pain
poin s, and eme ging ma ke ends.
Finally, in es iga e he legal and egula o y aspec s go e ning. Make a diagnosis o wha laws
o egula ions a e in place o wha a e he gaps. Fu he mo e, iden i y how he cu en legal
and egula o y amewo k a ec s he business, hen e alua e i ha is an oppo uni y o a
h ea o he business de elopmen .
3.2.3. S ep 3: Re ine you idea.
When s a ing a business, i is common o e isi and e ise you plans. Wi h he in o ma ion you
ha e ga he ed so a , now is an ideal ime o e ine you inno a i e solu ion. Mos business
ideas equi e in es men , c ea i i y, and ime o yield esul s, o en in ol ing inancial isks.
The e o e, i is ime o e ine and es you idea o ensu e i s iabili y.
Du ing his s ep, you mus be bold, bu also ealis ic. While i is impo an o choose a business
idea ha is in line wi h you passions, i is also c ucial ha he e is ma ke demand o you
p oduc o se ice. Re isi you indings in he p e ious s eps and con on hem wi h you
chosen business idea Figu e 3.
Figu e 2. S ages o de eloping a business idea.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Figu e 3. De ining a p oblem amewo k, based on Nes a and The Rocke elle Founda ion
(2014).
A his le el, you a e able o say i you business idea is scalable o no ; i you o e a unique
solu ion; he a ge ma ke and s akeholde s; and e en i you and you eam ha e he
necessa y skills and expe ise.
Make a SWOT analysis (S eng hs, Weaknesses, Oppo uni ies,
Th ea s) o p o ide aluable insigh s in o you business ou look
compa ed o compe i o s. Fo Blue Res o a ion businesses, his
migh in ol e assessing you unique capabili ies in es o ing ma ine
ecosys ems (s eng hs), iden i ying gaps in you echnical
expe ise (weaknesses), ecognizing eme ging oppo uni ies in
sus ainable ishe ies (oppo uni ies), and an icipa ing egula o y
changes o en i onmen al challenges ( h ea s). This ool will help you s a egically posi ion you
business in he Blue Res o a ion sec o .
De ine he a chi ec u e, use expe ience, and echnical
speci ica ions o you Blue Res o a ion inno a ion. This
in ol es designing how he solu ion will unc ion, ensu ing a
seamless use expe ience, and de ailing he echnical
equi emen s.
Fo example, i you a e de eloping a wa e pu i ica ion
sys em, ou line how he il a ion p ocess will wo k, design an
in ui i e in e ace o use s o ope a e he sys em easily, and
speci y he exac echnical componen s needed o op imal
pe o mance. Do no o ge o speci y he en i onmen al
bene i s o he solu ion.
T y o de ine good key pe o mance indica o s (KPIs) o measu e you u u e impac and
success. By ocusing on hese aspec s, you will no only e ine you inno a ion bu also ensu e
i mee s he high s anda ds expec ed in he ield o Blue Res o a ion.
NAME
I you ha e no ye se led on a name o you inno a i e solu ion, now is he pe ec
momen o do so. As you p epa e o access a mo e di e se ange o in es men s, ha ing
a well-p epa ed business plan ha includes a compelling name is c ucial. You business
name should e ec i ely con ey you ision and make a s ong i s imp ession on po en ial
clien s.
Use ul ools:
• SWOT analysis
• P oblem de ini ion
• Causes Diag am
• Business model
can as
De ining he business
concep :
• Has a high ailu e a e
and is highly
dependen o he
esea ch and
leade ship.
• Can be quali ied o
G an s.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
k :
☐
De ined You Goal and Pu pose: Clea ly a icula e he co e mission and alues
o you business.
☐
Conduc ed Tho ough Resea ch: Ga he de ailed in o ma ion abou ma ke
ends, consume beha iou , and he compe i i e landscape, ocusing on
Blue Res o a ion.
☐
Iden i ied he P oblem: Pinpoin he speci ic en i onmen al challenge you
business aims o add ess.
☐
Gene a ed Ideas: B ains o m and de elop inno a i e solu ions, le e aging
insigh s om di e se specialis s.
☐
Pe o med a SWOT Analysis: E alua e you business's s eng hs, weaknesses,
oppo uni ies, and h ea s o unde s and you ma ke posi ion and s a egy.
☐
Re ined and Tes ed You Idea: Ensu e you concep is iable by e ining and
es ing i agains ma ke demands and po en ial isks.
☐
Mapped Speci ic Coas al and Ma ine En i onmen al Challenges: Iden i y and
documen he key en i onmen al issues a ec ing coas al and ma ine a eas.
☐
Iden i ied Oppo uni ies o In e en ion: De e mine he po en ial a eas whe e
you business can make a signi ican impac .
☐
Acqui ed Comp ehensi e Knowledge o Ecosys em Dynamics: Gain a deep
unde s anding o he ela ionships and p ocesses wi hin he ecosys ems you
aim o es o e.
☐
Unde s ood he Ecological Impac : Assess he po en ial consequences o he
en i onmen al challenges and he bene i s o you in e en ions.
☐
Iden i ied and Mapped Main Ac o s: Recognize and documen he key
s akeholde s in ol ed in add essing hese en i onmen al challenges.
3.2.4. S ep 4: Making he case: Business Plan
W i ing a business plan is a c ucial s ep o es ablishing, ope a ing, and expanding you Blue
Res o a ion business. As you d a you plan, en ision he u u e ajec o y o you business in
es o ing and p ese ing na u al en i onmen s. An icipa e and s a egize solu ions o po en ial
challenges unique o en i onmen al es o a ion and isualize he impac you business will
ha e on sus ainabili y e o s.
This documen is essen ial no only o guiding you pa h bu also
o p esen ing a clea ision o po en ial pa ne s, in es o s, o
unde s. Fo ha , you need o de ine he goals, s a egies, and
indica o s o success.
Use ul ools:
• Theo y o change
• Business plan
models
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
While w i ing you business plan emembe o ailo he message and posi ioning o e ec i ely
communica e he inno a ion's alue p oposi ion o a ge audiences. I will be also necessa y
o iden i y key pa ne ships and channels o each cus ome s and maximize ma ke
pene a ion.
Keep in mind ha one o he p ima y challenges o a new
business is demons a ing p o i abili y. The e o e, you mus
de elop a comp ehensi e s a egy ha encompasses cos s
and p icing, dis ibu ion, ma ke ing, and sales.
You ha e he lexibili y o s uc u e i in a way ha bes
communica es you inno a i e app oach o Blue Res o a ion.
Many en ep eneu s op o a comp ehensi e and de ailed
business plan. While o he s choose a lean s a -up business
plan, which is a concise one-page documen p esen ing
highligh s o he de ails ypically ound in a adi ional business
plan. The lean o ma is e ec i e o quickly in oducing you
business idea. Howe e , as in e es g ows, po en ial pa ne s
o backe s may eques a mo e de ailed p esen a ion.
O e all, a business plan is a comp ehensi e documen ou lining he ope a ional and inancial
goals o a business. I p o ides de ailed schemes and budge s, o e ing a oadmap o achie e
success ul business s a -ups and ongoing ope a ions. Mo eo e , he business plan will e lec
he le el o ma u i y o he new business, hus he ma u i y le el needs o be clea in he
documen .
Al hough he s uc u e can a y, adi ional business plans ypically include se e al key ea u es
(Figu e 4). An execu i e summa y, o example, should desc ibe he p oposed solu ion, ou line
he goals, and explain how hey will be achie ed. The company desc ip ion p o ides an
o e iew o he business s uc u e, eam, loca ion, and o he essen ial de ails. The backg ound
summa y con ex ualizes he p oblem you a e add essing, p o iding all he necessa y
in o ma ion o unde s and i s signi icance. Following his, you need o p esen how you
inno a ion will help sol e he p oblem.
The ma ke esea ch sec ion should de ail how you solu ion is posi ioned in he ma ke ,
co e ing compe i o s, a ge ma ke , ma ke size, ends, and gaps in he ma ke . In he
s uc u e should be p esen ed he uniqueness o you solu ion, a ma ke plan summa izing
among o he hings, he SWOT analysis, he miles ones, KPIs and isks. Las ly, he mos impo an
sec ion, he inancial plan. I includes de ailed o ecas s o e enue, expenses, cash low, and
p o i abili y, unding eques , and o he key inancial s a emen s. This sec ion demons a es he
inancial iabili y o he business and is c ucial o a ac ing in es o s and secu ing unding.
Rega dless o he le el o ma u i y, always inco po a e a go- o-ma ke s a egy, e en i
p elimina y, in you p oposal. This displays a commi men beyond echnological
de elopmen , demons a ing ea ly e o s o add ess he comme cial impac o he p ojec
and i s po en ial con ibu ion o he companies' scale-ups.
Making he case:
• P epa e o adap
app oach, based on
e alua ion esul s and
use eedback
• Is an impo an
miles one o he
business.
• Can be quali ied o
G an unding o
unding ou o
in es men .
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Figu e 4. Business plan s uc u e and key ea u es.
To decide which business plan s uc u e i s bes o you blue es o a ion-based business,
explo e di e en models and ailo hem o you speci ic needs. Unlike adi ional business
plans, you es o a ion-based plan should emphasize sus ainabili y, en i onmen al impac , and
long- e m ecological bene i s. The in e ne o e s coun less esou ces o guide you. Expe imen
wi h a ious o ma s o ind he one ha au hen ically ep esen s you ision and s a egy.
3.2.5. S ep 5: Business Legal S uc u e
The nex c ucial decision lies in selec ing he app op ia e business legal s uc u e. This choice
should align wi h he new business needs, objec i es, and geog aphical con ex o you
en e p ise. I is impo an o lea n he dis inc ypes, and which one applies he bes o he new
business you wan o se up. This decision will in luence he o ganisa ional amewo k,
go e nance, axa ion, egula o y compliance, and he capaci y o a ac in es men s and
pa ne ships o you business.
Ac oss Eu ope, he e a e many simila ypes o legal en i ies. Howe e , some egula ions may
di e om coun y o coun y. In gene al e ms, some examples o he common legal ypes o
s a ups, SMEs, and la ge co po a ions ound in he EU s a e membe s a e p i a e and public
limi ed companies, limi ed pa ne ships, sole p op ie o ships, and associa ions. These legal
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
s uc u es o e a ious le els o liabili y p o ec ion, ope a ional lexibili y, and egula o y
equi emen s.
Because o he local pa icula i ies, i is impo an o lea n he legal s uc u es o he coun y
you chose o se up he business. This can also be an oppo uni y o conside he possibili ies o
expanding o new coun ies in he long e m i ha is ele an o you business plan.
One o he challenges o se ing up a business wi h en i onmen al and social pu poses is o
choose in which s uc u e his new en e p ise would i bes . Because o ha , be o e deciding
upon a legal s uc u e o you business, be su e o do you esea ch, speak o o he
en ep eneu s abou hei expe ience and make su e you unde s and he impac you decision
will make on you business.
Ul ima ely, seeking legal ad ice may help you unde s and how di e en op ions ma ch you
goals and comply wi h egula ions, making you decision mo e in o med and ensu ing you
business s a s o on he igh oo (Table 6).
Table 6. Some good sou ces o sea ch o legal s uc u es.
Whe e o s a ?
Link
EU S a ups
Compac o e iew o
he mos common
legal en i ies o
companies in all EU
membe s a es
h ps://www.eu-s a ups.com/2022/12/compac -
o e iew-o - he-mos -common-legal-en i ies- o -
companies-in-all-eu-membe -s a es/
You Eu ope
Ques ions on you igh s
in he EU? O you
obliga ions?
h ps://eu opa.eu/you eu ope/index_en.h m
A p ac ical guide o
doing business in
Eu ope
h ps://eu opa.eu/you eu ope/business/index_en.h m
Se ing up a Eu opean
Company (SE)
h ps://eu opa.eu/you eu ope/business/ unning-
business/de eloping-business/se ing-up-eu opean-
company/index_en.h m
Business.go .nl
Eu opean business
s uc u es
h ps://business.go .nl/s a ing-you -
business/choosing-a-business-s uc u e/eu opean-
business-s uc u es/
Legal & Regula o y F amewo ks
Dealing wi h legal and egula o y amewo ks is a c ucial aspec o mo ing esea ch and
inno a ion o ma ke , especially in he ield o ocean p o ec ion and es o a ion. In Eu ope,
bo h he Eu opean Union (EU) and na ional egula ions play signi ican oles in go e ning
ac i i ies ela ed o ma ine en i onmen s. The EU has es ablished comp ehensi e policies and
di ec i es aimed a p o ec ing ma ine ecosys ems, p omo ing sus ainable use o ocean
esou ces, and ensu ing he esponsible de elopmen o new echnologies. These include he
Ma ine S a egy F amewo k Di ec i e, he Habi a s Di ec i e, and he Wa e F amewo k
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Di ec i e, among o he s. A he na ional le el, indi idual coun ies implemen hese di ec i es
and may also ha e hei own addi ional egula ions and s anda ds ha mus be adhe ed o.
Na iga ing and adhe ing o he a ious laws, egula ions, and policies se o h by go e nmen
en i ies and o he egula o y bodies ha go e n business ac i i ies in ocean es o a ion
ypically includes:
Table 7. Go e nmen al business ac i i ies in ocean es o a ion.
En i onmen al Impac
Assessmen s (EIA)
Conduc ing ho ough assessmen s o unde s and and mi iga e he
po en ial en i onmen al impac s o p oposed inno a ions.
Pe mi ing and
Licensing
Secu ing he necessa y pe mi s and licenses equi ed o ac i i ies
ha in ol e ma ine en i onmen s, which may include esea ch
pe mi s, cons uc ion pe mi s, and ope a ional licenses.
Compliance wi h
En i onmen al
Regula ions
Ensu ing ha all ac i i ies comply wi h na ional and EU
en i onmen al laws, including was e managemen , pollu ion
con ol, and habi a p o ec ion.
In ellec ual P ope y
Righ s (IPR)
P o ec ing he in ellec ual p ope y o inno a ions h ough pa en s,
adema ks, and o he legal mechanisms.
S akeholde
Engagemen
Engaging wi h local communi ies, go e nmen al agencies, and
en i onmen al o ganiza ions, o align he inno a ion wi h b oade
conse a ion and socie al goals.
Heal h and Sa e y
Regula ions
Adhe ing o egula ions ha ensu e he sa e y o pe sonnel and he
public, mainly in esea ch and ield implemen a ion s ages.
Funding and G an s
Compliance
Ensu ing compliance wi h he e ms and condi ions o any public
o p i a e unding ecei ed, which may include epo ing
equi emen s and inancial audi s.
Success ully na iga ing legal and egula o y amewo ks is essen ial o b inging sus ainable,
complian , and socially esponsible ocean es o a ion solu ions o ma ke . This equi es a
p oac i e app oach, con inuous moni o ing, and a commi men o compliance o ensu e he
legal and e hical ope a ion o he business. Key componen s o his na iga ion a e shown in
Table 8.
Table 8. Key componen s o na iga ion.
Componen s
Desc ip ion
Unde s anding
Regula ions
Tho oughly comp ehending he speci ic egula ions ha apply o
you indus y, business ype, and geog aphic loca ion.
Compliance
Managemen
De eloping and implemen ing p ocesses o ensu e compliance
wi h ele an laws and egula ions, including ob aining necessa y
pe mi s, licenses, and ce i ica ions.
Moni o ing Changes
Keeping ab eas o changes in egula ions and an icipa ing how
hey may impac you business ope a ions.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Componen s
Desc ip ion
Risk Assessmen
E alua ing he po en ial isks associa ed wi h non-compliance and
implemen ing s a egies o mi iga e hese isks.
Documen a ion and
Reco d-Keeping
Main aining accu a e eco ds and documen a ion o demons a e
compliance wi h egula o y equi emen s.
Engagemen wi h
Regula o y Bodies
Building ela ionships wi h egula o y agencies and pa icipa ing in
ele an indus y associa ions o o ums o s ay in o med and
in luence egula o y de elopmen s.
T aining and
Educa ion
P o iding aining and educa ion o employees o ensu e hey
unde s and hei esponsibili ies ega ding compliance wi h
egula ions.
Adap a ion and
Flexibili y
Being adap able and lexible o adjus business p ac ices and
s a egies in esponse o changes in egula o y equi emen s.
3.2.6. S ep 6: Funding and In es men
Despi e he signi ican ole o he blue economy in he EU, in es men s in sus ainable p ac ices,
b , . , €87
en i onmen al p o ec ion and egene a ion solu ions, e lec ing challenges such as he
sec o 's ocus on public good objec i es and he pe cep ion ha many business models a e
no a ac i e o p i a e in es o s. Blue es o a ion aces addi ional hu dles due o high p ojec
isks and scalabili y issues. While ea ly-s age in es o s and g an s show p omise, hey lack s ong
comme cial incen i es. Howe e , as public awa eness and co po a e en i onmen al
obliga ions g ow, businesses' abili y o de elop iable and appealing p ojec s o in es o s is
expec ed o imp o e o e ime (BlueIn es , 2024).
Acco ding o he BlueIn es epo (2023), he ypes o in es o s p esen in he blue economy
include bo h p i a e and non-p i a e inancing playe s. P i a e in es o s encompass angel
in es o s, high ne -wo h indi iduals, en u e capi al i ms, incuba o s/accele a o s, p i a e
equi y and g ow h capi al i ms, as well as asse manage s dealing wi h ele an blue unds
and p i a e co po a ions, including co po a e en u es. Non-p i a e inancing playe s consis
o na ional p omo ional banks (NPBs), mul ila e al de elopmen banks (MDBs), so e eign
weal h unds, aid agencies, ounda ions, philan h opic ounda ions, and NGOs.
These di e en in es o s can p o ide a ious ypes o deals ha accommoda e o di e en
s ages o g ow h and inancial needs. Unde s anding hese unding op ions is c ucial o
aligning inancial s a egies wi h business objec i es. The Table 9 ou lines he p ima y ypes o
business unding deals, desc ibing hei pu poses and cha ac e is ics.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Table 9. Types o business unding deals.
Type o Deals
Desc ip ion
P e-Seed Funding
Ini ial unding o de elop a business concep , o en om pe sonal
sa ings o iends and amily.
Seed Funding
Ea ly in es men o p oduc de elopmen and ma ke esea ch,
ypically om angel in es o s o seed unds.
Se ies A Funding
Fi s signi ican en u e capi al ound o scale he business, expand
he eam, and e ine he p oduc .
Se ies B, C, D
Funding
Subsequen ounds o u he scaling ope a ions, en e ing new
ma ke s, and de eloping addi ional p oduc s.
G ow h Equi y
In es men s in ma u e companies o accele a e g ow h, a e used o
expansion, acquisi ions, o inc easing ma ke sha e.
Ini ial Public
O e ing (IPO)
O e ing sha es o a p i a e company o he public o aise capi al
om public in es o s.
Financial
Acquisi ions
In es men s by inancial ins i u ions o p i a e equi y i ms o acqui e
signi ican s akes in a company.
Co po a e
Acquisi ions
One company pu chases ano he o expand ope a ions, en e new
ma ke s, o acqui e new echnologies.
Con e ible No es
Sho - e m deb ha con e s in o equi y du ing a u u e inancing
ound.
Mezzanine
Financing
Hyb id o deb and equi y inancing wi h he igh o con e o equi y
in case o de aul .
Subo dina ed Loans
Loans a e epaid a e all o he deb s a e se led in he e en o
liquida ion.
Types o unds
S a ing a business o en equi es secu ing he necessa y unds o u n you ision in o a eali y.
The e a e many ways o und you business – some equi e conside able e o , while o he s a e
easie o ob ain. Commonly, small businesses may ha e o use a combina ion o se e al
sou ces o capi al. Funding sou ces can be b oadly ca ego ized in o wo ypes: in e nal and
ex e nal.
In e nal unding e e s o using pe sonal o closely sou ced unds o ge you business o he
g ound. This ype o unding is o en mo e s aigh o wa d o ob ain, hough i may come wi h
i s own se o challenges (Table 10).
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Table 12. Llis o unds ha has syne gies wi h Blue Res o a ion
1
.
Funds
Type
P o ile
Ta ge und size
S age o
de elopmen
Ka apul Ocean2
Incuba o /
Accele a o
In es ing in ocean impac companies ha sol e clima e
and biodi e si y challenges and p o ide ood and wa e
globally.
€ 75 million
P ojec s, s a -up
and scale ups
Ven u e
Capi al
Ea ly-s age s a -ups
and scale ups
Sa sia3
Ven u e
Capi al
Focus on science-based echnologies in he Blue
Economy. In es in ields such as elec i ica ion, g een
shipping, aquacul u e and ishing, bio ech, and
moni o ing he ocean.
€ 75
Ea ly-s age s a -ups
and scale ups
Ocean 14 / Capi al
Fund 14
P i a e Equi y
In es in ields such as aquacul u e, sus ainable ishe ies,
al e na i e p o ein, ma ine lo a/seaweed, and ci cula
economy/plas ics.
€ 200
La e -s age,
es ablished
companies wi h
po en ial o scale-
up
Me idiam –
Sus ainable Wa e and
Was e Fund5
-
In es s in in as uc u e and ech wi h a ocus on
sus ainable was e solu ions.
€ 1,7
-
1
This lis is a non-exhaus i e lis o he unds ha has a clea connec ion wi h Blue Res o a ion in he A lan ic and A c ic basis. I is p ima ily based on he BlueIn es
wo k. Fo accessing he mo e ex ensi e lis o Blue Economy po en ial in es o s and unds/g an s, please access he BlueIn es epo s he e: BlueIn es Communi y
| In es o Repo (con e e.io).
2
h ps://ka apul . c/ocean/
3
h ps://sa sia.com/
4
h ps://ocean14capi al.com/
5
h ps://www.me idiam.com/
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Funds
Type
P o ile
Ta ge und size
S age o
de elopmen
Fabe Blue Pionee s I
Fund6
Ven u e
Capi al
In es s in ea ly-s age deep- ech impac -d i en s a -ups
o ocean sus ainabili y and deca bonisa ion.
€ 35
P e-seed o se ies A
Mi o a – Sus ainable
Ocean Fund7
P i a e Equi y
Focus on ma ine and coas al p ojec s and en e p ises
ha can deli e sus ainable economic e u ns in ishe ies,
aquacul u e, associa ed sea ood supply chains, ocean
was e & ecycling and ma ine conse a ion.
Fi s und closed a
US$132 million
(second und
a ge : US$250
million)
S a -ups / pos
e enue
Swen Capi al Pa ne s
– Blue Ocean8
P i a e Equi y
Inno a ion o ocean heal h, such as solu ions o
o e ishing, solu ions o ma ine pollu ion and ma ine
solu ions o clima e change.
€ 170 million
S a -ups in la e -
s age, es ablished
companies wi h
po en ial o scale-
up
As ano Ven u es9
V
b , w
, w , b .
€ 360
,
w
’
Ci cula Plas ics Fund10
-
F - - w
.
€ 150
-
Indico Blue
Fund11
Ven u e
Capi al
Tackle clima e ac ion by ocusing on ocean- ela ed
companies in all Blue Economy sec o s (excep
ex ac i es) ha ha e a posi i e impac on ocean
ecosys ems, such as blue clean ech, blue bio ech,
digi al ocean, g een shipping, wa e and was e
€ 50
Ea ly- o g ow h-
s age businesses;
s a -ups and SMEs
6
h ps://www. abe . c/ ocus/
7
h ps://www.mi o a.com/en
8
h ps://www.blueoceanspa ne s.com/
9
h ps://as ano .com/
10
h ps://in ini y- ecycling.com/ci cula -plas ics- und
11
h ps://www.indicocapi al.com/
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Funds
Type
P o ile
Ta ge und size
S age o
de elopmen
managemen , sus ainable aquacul u e, enewable
ene gy.
F
12
Ven u e
Capi al
In es s in companies a ge ing he global challenges o
he UN Sus ainable De elopmen Goals. These include
clima e change, educa ion, heal h, secu i y, and
sus ainable g ow h.
US$ 23 million
Ea ly-s age s a -ups
and scale ups (Seed
o se ies B)
F , ,
F 13
Incuba o /
Accele a o
Sus ainable and egene a i e aquacul u e indus y, and
al e na i e sea ood echnologies
€ 75
Ea ly o g ow h
s ages
Ven u e
Capi al
2 V -
F 14
Ven u e
Capi al
In es s in ocean heal h, clima e esilience, and ood
secu i y, ocus on deca boniza ion, ocean in elligence,
blue bio ech and ma e ial, blue oods.
€ 300
La e-s age en u e
and g ow h-s age
businesses
15
Ven u e
Capi al
In es s in sus ainable blue ood indus y. The Fund has a
geog aphical ocus on he A c ic Basin, speci ic no he n
No way.
-
Ea ly-s age
P i a e Equi y
V –
F 16
Ven u e
Capi al
Focus on in es men s ha con ibu e di ec ly o he
Sus ainable De elopmen Goal 14. Co e ing he ields o
plas ic al e na i es and emo al, sea ood, biodi e si y
and aquacul u e, enewable ene gy and blue ca bon,
and ma i ime ech, obo ics and big da a.
€ 100
P e-seed o Se ie B
12
h ps:// u u eplane capi al.com/
13
h ps://www.ha ch.blue/po olio
14
h ps://www.s2g en u es.com/s a egy
15
h ps://www.olaisenblue.no/ou -p og am
16
h ps://uni edocean. und/
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Funds
Type
P o ile
Ta ge und size
S age o
de elopmen
V x F 17
Philan h opic
in es o s
Suppo s a wide ange o p ojec s and ini ia i es,
p ima ily in he a eas o science, en i onmen al
sus ainabili y, social p ojec s, and cul u al endea ou s. In
he ocean ield, aim o con ibu e o a heal hy ma ine
en i onmen capable o wi hs anding clima e change.
Ha ing as a ge p ojec s in he es o a ion o he ma ine
and ecosys em wi h a ocus on clima e, comba ing
pollu ion in ma ine en i onmen , and u u e clima e
solu ions (e.g. ca bon cap u e and s o age,
decommissioning o o sho e oil and gas ins alla ions).
G an s and unding
o p ojec s in
a ious s ages o
de elopmen
–
F 18
In es s in i e di e en opics o add ess a egene a i e
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Funds
Type
P o ile
Ta ge und size
S age o
de elopmen
ag icul u e, and habi a es o a ion. They also p o ide
specialis ad ice on inance by c ea ing inancing ools
o deli e and scale solu ions o na u e, communi ies
and in es o s.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
By unde s anding he ange o unding sou ces a ailable, you can s a egically selec he bes
op ions o suppo you business in i s ini ial phase. Each unding me hod—whe he h ough
en u e capi al, g an s, o o he o ms—comes wi h dis inc ad an ages and disad an ages.
Ca e ully assessing hese ac o s will help de e mine he mos sui able app oach aligned wi h
you speci ic si ua ion and business goals.
In conclusion, while in es men s in inno a i e blue es o a ion solu ions ace challenges such
as pe cei ed high isks and scalabili y issues, he e is signi ican p omise o g ow h. Ea ly-s age
in es o s and g an s p o ide c ucial ini ial suppo , albei wi h limi ed immedia e comme cial
incen i es. As public awa eness o en i onmen al p ese a ion g ows and co po a e
esponsibili ies expand, he p ospec s o de eloping aluable and compelling p ojec s ha
appeal o a wide in es o base a e inc easingly p omising o he u u e.
3.2.7. S ep 7: Ou on he Ma ke
P e-launch
When launching an inno a ion in o he ma ke , i is essen ial o de elop a de ailed go- o-
ma ke plan wi h clea imelines, miles ones, and esponsibili ies. The launch plan should
encompass p e-launch ac i i ies such as ease s, p ess eleases, and in luence pa ne ships,
as well as pos -launch ac i i ies like ollow-up campaigns and cus ome suppo .
Few o he hings you need o a ange p io o launching, one o hem is o de ine is how you
wan you b and o be pe cei ed and de elop clea , consis en messaging ha esona es wi h
you a ge audience. Ano he is o choose a p icing model ha aligns wi h you business goals
and de e mine he op imal p ice poin s o maximize p o i abili y and ma ke pene a ion.
Those decisions will help you o iden i y he mos e ec i e sales channels and de elop a
dis ibu ion s a egy o each a ge cus ome s e icien ly. As well as selec app op ia e
ma ke ing channels and plan p omo ional ac i i ies o gene a e awa eness and in e es .
A e launch
Once he inno a ion is launched, con inuously moni o ing ma ke esponse and pe o mance
me ics (key pe o mance indica o (KPI)) allows o in o med decision-making and s a egy
adap a ion as needed enabling businesses in he blue es o a ion sec o o ensu e hei e o s
a e e ec i e, e icien , and aligned wi h hei en i onmen al and o ganiza ional goals. Table
13 p o ides an o e iew o di e en ypes o me ics ha can be applied in he con ex o blue
es o a ion.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Table 13. Pe o mance me ics o na u e-based solu ion businesses.
Type
Pe o mance me ics
En i onmen al
Biodi e si y imp o emen , habi a es o a ion, wa e quali y, ecosys em
heal h
Financial
Re u n on in es men (ROI), unding secu ed, cos e iciency
Cus ome
Cus ome sa is ac ion, ma ke pene a ion
P ojec
Comple ion a e, su i al a e (o es o ed species), a ea es o ed
S akeholde
Communi y in ol emen , and pa ne ships o med
To ensu e ha he inno a ion mee s he needs and expec a ions o he ma ke and he
willingness o adop he inno a ion among he a ge audience, businesses mus conduc
small-scale pilo es s o be a launches o alida e he inno a ion in ealis ic se ings. Collec ing
da a and eedback om hese es s helps assess pe o mance, easibili y, and use sa is ac ion.
Deploying s uc u ed su eys and ques ionnai es o in e iews
allows o he collec ion o speci ic insigh s ela ed o he
es o a ion p ojec s and hei ou comes om a b oad
audience. Addi ionally, mee ings in ol ing use s, s akeholde s,
and expe s, such as membe s o he local communi y, business
leade s, and en i onmen al g oups, o e chances o in-dep h
discussions and de ailed inpu . Addi ionally, he eedback is
i al o iden i ying s eng hs, weaknesses, and a eas o
imp o emen .
Fu he mo e, scaling ope a ions and in as uc u e o mee
g owing demand while main aining quali y and cus ome
sa is ac ion is c ucial. P o iding long- e m economic bene i s
along wi h en i onmen al and social bene i s o all cus ome s
is essen ial. The e o e, ha ing di e se alue p oposi ions (see Table 14) ac oss he po olio is
ad an ageous. Especially, he imp o emen o he es o a ion e iciency is a key alue
p oposi ion o businesses ha ocus on ma ine es o a ion as hei co e ac i i y (G a , 2023).
Acco dingly, he ga he ed eedback can be used o e ine and enhance he alue
p oposi ions o he business. The able below p o ides some examples o alue p oposi ions o
businesses ac ing in he sec o o ma ine es o a ion.
Table 14. Value p oposi ions o na u e-based businesses. Sou ce: G a , 2023.
Value p oposi ions
Economic
Imp o ed es o a ion e iciency, a ac i eness, impac
communica ion, imp o ed moni o ing, isk educa ion
En i onmen al
Res o a ion, new ee s, low en i onmen al impac , likeness o na u e,
coas line p o ec ion
Social
Indi idual con ibu ion, aes he ic alue, educa ion, suppo o local
communi y
Use ul ools:
• Pos -launch su eys
• Feedback pla o ms
• Collec quali a i e
da a by using su eys
• Collec quan i a i e
da a by analy ics
ools
• Moni o he key
pe o mance
indica o s (KPIs)
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Con inuous inno a ion and imp o emen a e essen ial o long- e m business success. Fos e ing
a cul u e o inno a ion in ol es encou aging open communica ion, p omo ing idea-sha ing,
and suppo ing c oss- unc ional collabo a ion o combine di e se expe ise. Ongoing aining
p og ams keep employees upda ed on he la es echnologies and me hodologies.
Recognizing and ewa ding inno a ion h ough ecogni ion p og ams and incen i es
mo i a es employees o con ibu e new ideas. Es ablishing dedica ed inno a ion eams o
explo e new echnologies, p ocesses, and me hods o ma ine es o a ion is also bene icial.
Finally, ensu ing con inuous lea ning and adap a ion and se ing clea , achie able inno a ion
goals aligned wi h he o ganiza ion's mission p o ides di ec ion and ocus o inno a ion e o s.
3.2.8. S ep 8: E ec i e communica ion and engagemen
Al hough we canno ec ea e he coas al and ma ine condi ions o he pas , i is necessa y o
ha e he unde s anding ha wi h ma ine and coas al es o a ion, i is possible o imp o e and
epai hese ecosys ems. Fo ha , people need o know abou he p oblem and hei solu ions.
Shi ing Baselines
Many people iew oday's deg aded s a e o bays and es ua ies as no mal. Howe e , his
pe cep ion can change by communica ing he ecological his o ies o hese a eas. His o ical
eco ds o once-abundan oys e ee s and s o ies om Indigenous g oups and olde
gene a ions can illus a e he pas ichness o hese ecosys ems.
To os e his change, an e ec i e communica ion and engagemen p og amme is c ucial.
Educa ional campaigns, communi y wo kshops, and digi al media can play pi o al oles in
sp eading awa eness abou ma ine and coas al es o a ion. In ol ing local communi ies,
policymake s, scien is s, and educa o s helps c ea e a collec i e unde s anding o he
impo ance o hese ecosys ems. By highligh ing he concep o shi ing baselines, we can
show ha oday's deg aded condi ions a e a om he his o ical no m, encou aging a sha ed
ision o es o a ion. Engaging he public wi h compelling na a i es and isual e idence o
pas ecosys em heal h can inspi e ac ion and suppo o conse a ion ini ia i es, ul ima ely
d i ing e o s o es o e and p o ec ou in aluable coas al and ma ine en i onmen s.
Engaging S akeholde s
Success ul es o a ion and e ec i e s akeholde engagemen a e c ucial o achie ing p ojec
goals. Engaging di e se s akeholde s like ec ea ional ishe s, communi y g oups, school
child en, adi ional owne s, and he media no only builds suppo and momen um o ma ine
es o a ion bu also os e s ela ionships, builds us , and manages isks essen ial o p ojec
success. This engagemen ensu es ac i e in ol emen and clea communica ion wi h all
in es ed pa ies, p omo ing posi i e ou comes o he p ojec o o ganiza ion.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Table 15. S a egies o S akeholde Engagemen .
S akeholde Engagemen
Iden i ying
S akeholde s
This in ol es iden i ying all indi iduals, g oups, o o ganiza ions ha may
be a ec ed by o ha e an in e es in he p ojec . S akeholde s can
include in es o s, employees, cus ome s, supplie s, egula o s,
communi y membe s, and o he s.
Unde s anding
S akeholde
Needs and
Expec a ions
I is impo an o unde s and he needs, conce ns, expec a ions, and
in e es s o each s akeholde g oup. This can be achie ed h ough
su eys, in e iews, ocus g oups, o o he o ms o communica ion.
Communica ion
Channels
Es ablishing e ec i e communica ion channels o engage wi h
s akeholde s is c ucial. This may include egula mee ings, newsle e s,
email upda es, social media, dedica ed websi es, o o he pla o ms.
Two-way
Communica ion
Fos e ing open and anspa en communica ion whe e s akeholde s
eely exp ess opinions, p o ide eedback, and ask ques ions is c ucial
o building us and c edibili y.
Consul a ion and
Collabo a ion
In ol ing s akeholde s in decision-making p ocesses, seeking hei inpu ,
and collabo a ing wi h hem o de elop solu ions can lead o be e
ou comes and buy-in om all pa ies in ol ed.
Managing
Expec a ions
Se ing clea expec a ions wi h s akeholde s abou imelines,
ou comes, and isks is c ucial o p e en misunde s andings o con lic s.
Add essing
Conce ns and
Resol ing
Con lic s
Ac i ely lis ening o s akeholde conce ns and add essing hem in a
imely and e ec i e manne can help p e en con lic s om escala ing
and main ain posi i e ela ionships.
Moni o ing and
E alua ion
Con inuously moni o ing s akeholde engagemen e o s and
e alua ing hei e ec i eness can help iden i y a eas o imp o emen
and ensu e ha s akeholde s emain engaged h oughou he p ojec
li ecycle.
Ci izen Engagemen
P omo ing e ec i e ci izen engagemen in ol es a di e se ange o s akeholde s, including
esiden s, communi y o ganiza ions, you h g oups, indigenous communi ies, and media
ou le s. This os e s en husiasm and momen um o ci ic engagemen , enhances democ a ic
go e nance, imp o es decision-making, builds us , and encou ages owne ship and
accoun abili y among ci izens. Ac i e communi y in ol emen in decision-making p ocesses
is c ucial o achie ing hese objec i es.
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D4. Roadmap and ecommenda ions o aining and ans e ac i i ies o ma ke
Table 16. S a egies o Ci izen Engagemen .
Ci izen Engagemen
In o ma ion
Sha ing
P o iding ci izens wi h ele an in o ma ion abou go e nmen policies,
p og ams, p ojec s, and decisions in a clea , accessible, and
anspa en manne . This includes publishing epo s, holding public
mee ings, and u ilizing digi al pla o ms o communica ion.
Consul a ion and
Feedback
Mechanisms
Seeking inpu , eedback, and opinions om ci izens on a ious issues,
p ojec s, o policies. This can be done h ough su eys, public hea ings,
own hall mee ings, ocus g oups, o online o ums.
Collabo a i e
Decision Making
In ol ing ci izens in he decision-making p ocess by conside ing hei
inpu and inco po a ing hei pe spec i es in o policy de elopmen ,
planning, and implemen a ion. This may in ol e es ablishing ad iso y
boa ds, ci izen panels, o pa icipa o y budge ing p ocesses.
Empowe men
and Capaci y
Building
Building he capaci y o ci izens o pa icipa e e ec i ely in decision-
making p ocesses by p o iding hem wi h he necessa y in o ma ion,
esou ces, and skills. This may include o e ing aining wo kshops,
educa ional p og ams, o ci ic engagemen ini ia i es.
T anspa ency and
Accoun abili y
Ensu ing anspa ency in go e nmen ac ions and decisions by making
in o ma ion eadily a ailable o ci izens and holding public o icials
accoun able o hei ac ions. This can help build us be ween
go e nmen ins i u ions and he public.
Digi al
Engagemen
Le e aging echnology and digi al pla o ms o acili a e ci izen
engagemen , such as online consul a ions, social media engagemen ,
c owdsou cing pla o ms, and mobile apps o eedback and
pa icipa ion.
Communi y
Empowe men
and Pa icipa ion
Encou aging and suppo ing g ass oo s ini ia i es, communi y-led
p ojec s, and neighbou hood associa ions o empowe ci izens o
add ess local issues and con ibu e o communi y de elopmen .
E alua ion and
Con inuous
Imp o emen
Assessing he e ec i eness o ci izen engagemen e o s and
p ocesses, ga he ing eedback om pa icipan s, and adjus ing as
needed o imp o e engagemen ou comes and s eng hen public
pa icipa ion.
