Citations refer to the original publication, not to a Scieee localized version.
AlFraihat, S. F. A., Ali, A. M., Hodaifa, G., & Alghizzawi, M. (2025). The impact of digital content marketing on brand defence: The mediating role of behavioural engagement and brand attachment. Administrative Sciences, 15(4), 1–19. https://doi.org/10.3390/admsci15040124
AlFraihat, Sakher Faisal Ahmad, et al. “The impact of digital content marketing on brand defence: The mediating role of behavioural engagement and brand attachment.” Administrative Sciences, vol. 15, no. 4, 2025, pp. 1–19. https://doi.org/10.3390/admsci15040124.
AlFraihat, Sakher Faisal Ahmad, Ahmad Mahmoud Ali, Gassan Hodaifa, and Mahmoud Alghizzawi. “The impact of digital content marketing on brand defence: The mediating role of behavioural engagement and brand attachment.” Administrative Sciences 15, no. 4 (2025): 1–19. https://doi.org/10.3390/admsci15040124.
AlFraihat, S. F. A. et al. (2025) ‘The impact of digital content marketing on brand defence: The mediating role of behavioural engagement and brand attachment’, Administrative Sciences, 15(4), pp. 1–19. Available at: https://doi.org/10.3390/admsci15040124.
S. F. A. AlFraihat, A. M. Ali, G. Hodaifa, and M. Alghizzawi, “The impact of digital content marketing on brand defence: The mediating role of behavioural engagement and brand attachment,” Administrative Sciences, vol. 15, no. 4, pp. 1–19, 2025, doi: 10.3390/admsci15040124.
@article{alfraihat2025impact,
author = {AlFraihat, Sakher Faisal Ahmad and Ali, Ahmad Mahmoud and Hodaifa, Gassan and Alghizzawi, Mahmoud},
title = {The impact of digital content marketing on brand defence: The mediating role of behavioural engagement and brand attachment},
journal = {Administrative Sciences},
year = {2025},
volume = {15},
number = {4},
pages = {1--19},
publisher = {Basel: MDPI},
doi = {10.3390/admsci15040124},
url = {https://doi.org/10.3390/admsci15040124}
}
