Yildiz, Bülen ; Çiğdem, Şemse in; Meidu ė-Ka aliauskienė, Ie a; Činčikai ė, Rena a
A icle
The nexus o big da a analy ics, knowledge sha ing, and
p oduc inno a ion in manu ac u ing
Jou nal o Business Economics and Managemen (JBEM)
P o ided in Coope a ion wi h:
Vilnius Gediminas Technical Uni e si y (VILNIUS TECH)
Sugges ed Ci a ion: Yildiz, Bülen ; Çiğdem, Şemse in; Meidu ė-Ka aliauskienė, Ie a; Činčikai ė,
Rena a (2024) : The nexus o big da a analy ics, knowledge sha ing, and p oduc inno a ion in
manu ac u ing, Jou nal o Business Economics and Managemen (JBEM), ISSN 2029-4433, Vilnius
Gediminas Technical Uni e si y, Vilnius, Vol. 25, Iss. 1, pp. 66-84,
h ps://doi.o g/10.3846/jbem.2024.20713
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h ps://doi.o g/10.3846/jbem.2024.20713
THE NEXUS OF BIG DATA ANALYTICS, KNOWLEDGE SHARING, AND
PRODUCT INNOVATION IN MANUFACTURING
Bülen YILDIZ 1, Şemse in ÇIĞDEM 2, Ie a MEIDUTĖ-KAVALIAUSKIENĖ 3, Rena a ČINČIKAITĖ 4
1Facul y o Economics and Adminis a i e Sciences, Kas amonu Uni e si y, Kas amonu, Tu key
2Facul y o Economics, Managemen and Law, Khoja Akhme Yassawi In e na ional Kazakh-Tu kish Uni e si y,
Tu kes an, Kazakhs an
3Ins i u e o Dynamic Managemen , Business Managemen Facul y, Vilnius Gediminas Technical Uni e si y,
Vilnius, Li huania
4Business Managemen Facul y, Vilnius Gediminas Technical Uni e si y, Vilnius, Li huania
A icle His o y: Abs ac . In oday’s highly compe i i e business en i onmen s, manu ac u e s ace s i com-
pe i ion. As digi al echnologies ha e become mo e pe asi e, many businesses in he man-
u ac u ing sec o ha e begun o ap in o he po en ial o big da a analy ics o gain an edge
in hei ma ke s. Companies in he manu ac u ing sec o can gain a signi ican compe i i e
ad an age by s a egically u ilizing big da a analy ics o unco e p o ound insigh s ha ha e
he po en ial o signi ican ly enhance hei capabili ies in p oduc inno a ion.
This esea ch del es in o communica ion’s ole as a go-be ween o big da a analy ics and
p oduc inno a ions’ success a manu ac u ing i ms. The alidi y and eliabili y o he meas-
u emen scales we e i s ho oughly examined in his s udy. The esea ch model was hen
es ed using s uc u al equa ion modeling and p ocess mac o analysis.
The analy ical indings un eil hose big da a analy ics exe a p onounced, posi i e, and s a is-
ically signi ican impac on p oduc inno a ion pe o mance and in o ma ion-sha ing dynam-
ics. Fu he mo e, i is disce ned ha in o ma ion-sha ing exe s a subs an ial and a i ma i e
in luence on he capaci y o p oduc inno a ion. Addi ionally, i is es ablished ha he impac
o big da a analy ics on p oduc inno a ion pe o mance unde goes mode a ion by he in o -
ma ion-sha ing mechanism.
■ ecei ed 08 Sep embe 2023
■ accep ed 18 Decembe 2023
Keywo ds: big da a analy ics, p oduc inno a ion, in o ma ion sha ing, analy ics-d i en inno a ion, da a analy ics in manu ac u ing,
inno a ion pe o mance.
JEL Classi ica ion: M00, O31, D83.
Co esponding au ho . E-mail: ie a.meidu e-k[email p o ec ed]
JOURNAL o BUSINESS
ECONOMICS & MANAGEMENT
1. In oduc ion
The de elopmen o compu e and in e ne echnologies has elimina ed he p oblem o
accessing da a, a p ima y issue 20 yea s ago. Howe e , he widesp ead use o in o ma ion
echnologies, pa icula ly mobile echnologies and social media, has led o he accumula ion
o as amoun s o da a, which is con inuing o accele a e (M. Chen e al., 2014). Digi al ech-
nology has allowed o excessi e da a s o age, making i easy o access la ge amoun s o da a
(Elgendy & El agal, 2014). As a esul , he amoun o da a p oduced, s o ed, and manipula ed
has signi ican ly inc eased, leading o he de elopmen o big da a and da a science (Gü -
sakal, 2017). This de elopmen has made da a and i s analysis he essen ial opics in mode n
science and business (Kaly as & Albe son, 2015) as da a is ob ained om a ious sou ces.
The de elopmen o in e ne echnology has esul ed in almos all da a being p oduced and
Jou nal o Business Economics and Managemen , 2024, 25(1), 66–84 67
p ocessed by in e ne companies (Sagi oglu & Sinanc, 2013), such as Google, Facebook,
Baidu, Taobao, and Alibaba, which p ocess pe aby es o da a.
Big da a’s ole in mode n socie y is pi o al, as i unde pins inno a ion and compe i i e
p owess in business and science. The ad en o echnologies like social media and sma
de ices has led o an unp eceden ed da a deluge, which, when ha nessed, can o e com-
panies a compe i i e edge (Hu e al., 2021). Since he 1990s, knowledge managemen has
been c ucial o le e aging expe ise o os e inno a ion and main ain ma ke leade ship. In
oday‘s global economy, he abili y o ans o m da a in o ac ionable knowledge is essen ial
o success in all indus ies (Tian, 2017). The shi om he “IT Age” o he “Da a Age” is
ma ked by a su ge in knowledge and echnological p og ess, eshaping human ci iliza ion.
Big da a’s in luence is p o ound and wide- eaching, se ing as a key s a egic asse ha d i es
co po a e inno a ion, compe i i eness, and p oduc i i y (Su e al., 2022).
Big da a analy ics (BDA), he managemen , analysis, and p ocessing o la ge amoun s
o da a, is becoming a popula opic o p ac i ione s and esea che s as i helps o gan-
iza ions imp o e ope a ional e iciency, s a egic di ec ion, cus ome se ice, p oduc and
se ice de elopmen , and mo e. Companies mus e alua e he e ec s o BDA capabili ies
on pe o mance o s ay compe i i e (Bah ami & Shokouhya , 2021). New echnologies like
AI, he In e ne o Things, and cloud compu ing ha e c ea ed unp eceden ed da a c i ical o
compe i i e ad an age, business pe o mance, and inno a ion (Muni e al., 2023). Resea ch-
e s and p ac i ione s a e in e es ed in BDA and managemen ools o imp o e e iciency and
decision-making. Business manage s mus adop new echnology o s ay compe i i e and
unde s and cus ome needs (Saleem e al., 2021). New p oduc inno a ion elies hea ily on
mobile de ices, social media pla o ms, and he in e ne o es ablish be e cus ome con-
nec ions and ecei e eedback as e and cheape han o icial su eys (Zhan e al., 2017).
P oduc Inno a ion Capaci y (PIC) helps o manage o ganiza ional knowledge o imp o e
cus ome se ice and success. Companies mus inno a e cons an ly and in ol e supplie s o
enhance inno a ion, lexibili y, quali y, de elopmen ime, and cos , bu i can educe con ol
o e he p ojec i no managed p ope ly (Ak oush & Awwad, 2018; Kulanga a e al., 2016;
Zhan e al., 2017).
In o ma ion sha ing be ween companies is c ucial in new p oduc de elopmen because
i allows o be e coo dina ion and collabo a ion among pa ne s, imp o es communica ion,
and educes he isk o delays o e o s. By sha ing in o ma ion such as p oduc designs,
p oduc ion schedules, and in en o y le els, pa ne s can iden i y and esol e po en ial issues
ea ly on, which can help o speed up he p oduc de elopmen p ocess and ensu e ha he
inal p oduc mee s he needs and expec a ions o cus ome s (Chen e al., 2021; Wang e al.,
2020). In o ma ion sha ing can lead o mo e e icien and cos -e ec i e p oduc ion p ocesses
and lexibili y and adap abili y o changing ma ke condi ions (Huo e al., 2021).
Companies wi h comp ehensi e ma ke knowledge can in eg a e a ious ma ke insigh s
o enhance p oduc inno a ion. This dep h o unde s anding, encompassing cus ome and
compe i o insigh s, is pi o al o p ac ical inno a ion and p oblem-sol ing. I allows i ms o
disce n complex ela ionships be ween cus ome needs and compe i o o e ings, os e ing
he c ea ion o supe io p oduc s. Companies can os e inno a ion and de elop solu ions
ha esona e wi h cus ome needs by empowe ing employees and cus ome s wi h he neces-
sa y esou ces and a suppo i e en i onmen (Wan & Liu, 2021). Regula cus ome da a anal-
ysis, including dynamic ma ke segmen a ion, is c ucial o an icipa ing cus ome demands,
which equi es signi ican esou ce in es men (Fe nando e al., 2018). A company‘s inno a i e
capabili ies, de ined as he abili y o gene a e and implemen new ideas and solu ions, a e
68 B. Yildiz e al. The nexus o big da a analy ics, knowledge sha ing, and p oduc inno a ion in manu ac u ing
c i ical o esponsi eness o ma ke demands and can signi ican ly in luence i s compe i i e
s ance and g ow h (Bah ami & Shokouhya , 2021).
S udies examine he e ec s o BDA and in o ma ion sha ing on new p oduc de elopmen
by imp o ing inno a ion capabili y. Companies can use BDA o analyze in o ma ion supplie s
sha e on aw ma e ials and componen s o iden i y ends and pa e ns ha can in o m new
p oduc de elopmen o he op imiza ion o exis ing ones (Sun & Liu, 2021; Tsang e al.,
2022). In addi ion, in o ma ion sha ing be ween companies can posi i ely impac inno a ion
capabili y (Jiaxi, 2009). Companies can also use BDA o analyze in o ma ion sha ed by cus-
ome s and o he s akeholde s o iden i y new p oduc ea u es o se ices ha mee hei
needs o p e e ences.
Ad anced BDA capabili ies allow a company o ga he and analyze di e se da a, yielding
mo e p ecise insigh s and imp o ing in o ma ion sha ing wi hin he o ganiza ion and wi h
pa ne s, hus enhancing e iciency and decision-making (Mo imu a & Sakagawa, 2023; Jans-
sen e al., 2017).
BDA capabili y can au oma e da a p ocessing asks and ensu e da a secu i y. Mo e ac-
cu a e and comp ehensi e da a inpu s can posi i ely impac in o ma ion sha ing and PIC.
The e o e, his esea ch aimed o examine he ole o in o ma ion exchange as a media o
be ween BDA capabili y and PIC.
The s udy p esen s he heo e ical amewo k in Sec ion 2, whe e we in oduce BDA, in-
o ma ion sha ing, and PIC. In Sec ion 3, we explain he ma e ials and me hods used in he
s udy, including he da a collec ion and analysis echniques employed. The indings o he
s udy a e p esen ed in Sec ion 4, whe e he e ec s o BDA and in o ma ion sha ing on PIC
a e analyzed. In Sec ion 5, we discuss he implica ions o hese indings o p ac i ione s and
esea che s, including he po en ial o inc eased compe i i eness and pe o mance h ough
BDA and e ec i e in o ma ion sha ing. Finally, in Sec ion 6, we summa ize he s udy’s key
akeaways and iden i y oppo uni ies o u u e esea ch.
2. Theo e ical amewo k
2.1. Big da a analy ics
The concep o BDA has e ol ed, beginning wi h he de elopmen o la ge-scale da a p o-
cessing sys ems in he 1960s and 1970s (Bo ko ich & Noah, 2014). These ea ly sys ems
we e p ima ily used o scien i ic and go e nmen esea ch. Howe e , as echnology has
p og essed, he a ailabili y and a o dabili y o da a s o age and p ocessing powe ha e
inc eased, making BDA mo e accessible o o ganiza ions o all sizes. Wi h he ad en o he
in e ne and he explosion o digi al da a in he 21s cen u y, BDA has become an inc easingly
impo an a ea o esea ch and de elopmen . As a esul , a ious BDA ools and echnologies
ha e been de eloped o handle he olume, eloci y, and a ie y o big da a (McA ee e al.,
2012).
“Big da a” desc ibes he massi e amoun s o in o ma ion c ea ed and collec ed daily (Sun
& Liu, 2021). This da a can come om a ious sou ces, including social media, senso s, and
ansac ional sys ems. The high olume, eloci y, and a ie y o big da a make i challenging
o p ocess and analyze wi h con en ional da a managemen me hods. Da a can be ca ego-
ized in o h ee b oad ca ego ies: olume ( he o al amoun o da a being gene a ed), eloci y
(how quickly ha da a is being gene a ed), and a ie y ( he di e en o ma s in which ha
da a is being gene a ed, such as ex , images, and sound) (Gandomi & Haide , 2015; In eza i
& G essel, 2017; Liedong e al., 2020).
Jou nal o Business Economics and Managemen , 2024, 25(1), 66–84 69
In o ma ion is he d i ing o ce behind a company’s s a egic, ac ical, and ope a ional
decision-making. Howe e , he amoun o in o ma ion and da a companies collec apidly
inc eases, making i di icul o businesses o iden i y and ex ac he mos ele an in o -
ma ion o manage hei ope a ions and supply chain. The e m “BDA” has eme ged in his
con ex , poin ing o new oppo uni ies o explo ing and u ilizing la ge da a se s (Kache &
Seu ing, 2017).
BDA in ol es i e key s eps: da a access and s o age, p ep ocessing, in eg a ion, analysis,
and in e p e a ion, each c i ical o ealizing da a’s ull alue (Ye e al., 2021). Howe e , he
bene i s o BDA a e con ingen on he go e nance o p ocesses and s uc u es ha dic a e he
a ailabili y and analysis o in o ma ion, emphasizing he need o s a egic esou ce alloca ion
o enhance business capabili ies (Mikale e al., 2020). BDA applica ions in business s eamline
supply chain managemen by op imizing in en o y and o ecas ing, enhancing pe o mance,
and bols e ing secu i y h ough isk analysis (Raman e al., 2018). In manu ac u ing, BDA aids
in boos ing e iciency, cu ing cos s, and enhancing quali y con ol ac oss p oduc ion s ages
(Yin & Kaynak, 2015).
BDA can imp o e p oduc inno a ion by analyzing da a om a ious sou ces, such as
cus ome eedback, ma ke esea ch, and compe i o analysis. Addi ionally, i can imp o e
he speed and e iciency o he de elopmen p ocess by iden i ying pa e ns and ends in
de elopmen da a.
2.2. In o ma ion sha ing
In o ma ion sha ing e e s o exchanging in o ma ion among indi iduals, o ganiza ions, o
sys ems. In o ma ion sha ing be ween i ms e e s o exchanging in o ma ion among di e en
o ganiza ions. This p ocess can include sha ing knowledge, da a, and o he in o ma ion, such
as ma ke ends, bes p ac ices, and new echnologies (Ma ko ic & Baghe zadeh, 2018).
In o ma ion sha ing is pi o al in enhancing i m pe o mance, os e ing inno a ion, and
sha pening compe i i eness. I ca alyzes o ganiza ional collabo a ion and communica ion,
which a e essen ial o s eamlining business p ocesses and acili a ing e ec i e p oduc de-
elopmen (Hsu e al., 2008; Huo e al., 2021). By sha ing knowledge, expe ise, and echnolo-
gy among s akeholde s – including cus ome s, supplie s, and employees – i ms can le e age
esou ces hey lack in e nally, he eby boos ing hei compe i i e edge and pe o mance
(Şahin & Topal, 2019). The PIC amewo k unde sco es ha he exchange o in o ma ion mus
be imely, ele an , comple e, and accu a e, suppo ing he inno a ion p ocess, accele a ing
de elopmen imes, and imp o ing he success a es o new p oduc s. This s a egic sha ing
is ins umen al in iden i ying new oppo uni ies, educing de elopmen isks, and p eemp -
ing po en ial p oblems, he eby con ibu ing o a i m’s adap i e and inno a i e capabili ies
(Zhou & Ben on, 2007; Huo e al., 2021).
In o ma ion sha ing enables access o ex e nal knowledge and echnology, c ucial o
success ul new p oduc de elopmen . I os e s in e - i m collabo a ion, us , and e iciency
in p oduc de elopmen p ocesses (Raga z e al., 2002; Swink & Song, 2007; Bs iele , 2006).
Se e al ac o s can in luence he e ec i eness o in o ma ion sha ing in p oduc inno a-
ion. These include he echnology used o in o ma ion sha ing, he le el o us and com-
mi men among s akeholde s, and he le el o unce ain y in he in o ma ion sha ed (Le e al.,
2021). Addi ionally, ac o s such as cul u e (Ma as, 2017), o ganiza ional s uc u e (Che ian,
2007), and leade ship (Hoch, 2014) can also play a ole in de e mining he e ec i eness o
in o ma ion sha ing.
70 B. Yildiz e al. The nexus o big da a analy ics, knowledge sha ing, and p oduc inno a ion in manu ac u ing
2.3. P oduc inno a ion capabili y
PIC has been de ined and ope a ionalized in a ious ways in he li e a u e. Some esea che s
de ine PIC as de eloping and in oducing new p oduc s (Ma ko ic & Baghe zadeh, 2018).
O he s desc ibe i as imp o ing exis ing ou comes o con inuously c ea ing new p oduc
lines. S ill, o he s de ine i as he abili y o manage he en i e p oduc de elopmen p ocess
e icien ly and e ec i ely, om idea gene a ion o comme cializa ion. Despi e hese di e en
de ini ions, he e is a common unde s anding ha PIC is an in ica e and mul i- ace ed con-
cep inco po a ing echnical and o ganiza ional abili ies. As a esul , P oduc Imp o emen
Capabili y (PIC) desc ibes a business’s p opensi y o c ea e and launch inno a i e new p od-
uc s (Naja i-Ta ani e al., 2018). In oday’s ie cely compe i i e ma ke place, i is essen ial o
a company’s long- e m su i al and compe i i eness (Sla e e al., 2014).
The p oduc de elopmen p ocess, which can shed ligh on PIC’s undamen al aspec s,
is he s eps a business akes o c ea e and launch a new p oduc . These ac i i ies include
idea gene a ion, concep de elopmen , design and de elopmen , es ing and alida ion,
and comme cializa ion. A company’s PIC can be e alua ed based on i s abili y o e ec i ely
manage and coo dina e hese ac i i ies (Gonzalez-Zapa e o e al., 2016). Ano he way o
unde s and PIC’s key componen s o dimensions is o examine he company’s esou ces.
Resou ces include angible and in angible asse s, such as inancial esou ces, human e-
sou ces, echnology, and knowledge. A company’s PIC can be e alua ed based on i s abili y
o access and e ec i ely u ilize hese esou ces (AL-Kha ib, 2022; Naja i Ta ani e al., 2013;
Thomas, 2013).
In addi ion o he p oduc de elopmen p ocess and esou ces, he cul u e and leade ship
o a company also play a c i ical ole in i s PIC. A cul u e ha encou ages and suppo s inno-
a ion and leade ship ha is commi ed o inno a ion and p o ides di ec ion and suppo can
enable a company o c ea e and implemen new p oduc s (Szczepańska-Woszczyna, 2015).
2.4. De elopmen o hypo heses
BDA and in o ma ion sha ing ha e p o oundly impac ed p oduc inno a ion in ecen yea s.
By allowing companies o ga he and analyze as amoun s o da a, BDA has gi en i ms he
abili y o gain insigh s in o cus ome beha io and p e e ences ha we e p e iously una ain-
able. BDA helps in he de elopmen p ocess o new and imp o ed p oduc s ha a e be e
ailo ed o mee he needs o consume s.
BDA ans o ms o ganiza ional in o ma ion sha ing by acili a ing he collec ion, p ocess-
ing, and analysis o ex ensi e da a, leading o deepe insigh s and mo e s a egic decisions,
he eby enhancing collabo a ion (Capu o e al., 2021). I unco e s hidden pa e ns and
ends, enabling i ms o dissemina e mo e pe inen in o ma ion and collabo a e mo e e -
ec i ely, ensu ing ha all ele an pa ies ha e access o sha ed da a and insigh s o op imal
decision-making (Liedong e al., 2020; Liu & Wang, 2018).
BDA also allows o mo e e ec i e decision-making by p o iding eal- ime insigh s. Wi h
eal- ime da a, companies can make decisions in eal- ime in o ma ion, which leads o mo e
accu a e in o ma ion and, hus, be e decisions (Wan & Liu, 2021). BDA also leads o de-
eloping new echnologies and pla o ms ha acili a e in o ma ion sha ing. Wi h he help
o BDA, new echnologies ha e been de eloped, such as da a-sha ing pla o ms and da a
isualiza ion ools. These echnologies make sha ing in o ma ion and insigh s easie , leading
o be e collabo a ion and decision-making (Hade e al., 2022).
Jou nal o Business Economics and Managemen , 2024, 25(1), 66–84 71
O e all, BDA has had a signi ican impac on he way ha in o ma ion is sha ed and on
he quali y o i (Bah ami & Shokouhya , 2021) and is used wi hin o ganiza ions. By allowing
companies o ga he , p ocess, and analyze as amoun s o da a, BDA has enabled i ms o
gain insigh s and make mo e in o med decisions.
The e o e, he ollowing hypo hesis has been de eloped:
H1: BDA has a posi i e e ec on in o ma ion sha ing.
One o he i al bene i s o BDA in p oduc inno a ion is ha i allows companies o iden i y
ends and pa e ns in consume beha io ha we e p e iously hidden. Fo example, by analyz-
ing da a on cus ome pu chases and b owsing habi s, a company may iden i y pa e ns in he
ypes o p oduc s ha cus ome s a e mos in e es ed in (C. Lin e al., 2022). BDA can in o m he
de elopmen o new p oduc s o he imp o emen o exis ing ones. Addi ionally, BDA enables
companies o segmen hei cus ome s based on demog aphics, pu chase his o y, and o he
da a poin s, leading o mo e pe sonalized p oduc s and se ices (Capu o e al., 2021).
BDA aids in p oduc inno a ion by allowing o he swi and e icien es ing o new concep s,
using consume beha io da a o gauge po en ial success and guiding esou ce alloca ion. I also
enables ongoing p oduc pe o mance moni o ing, acili a ing ea ly de ec ion and esolu ion o
issues, he eby enhancing p oduc success and educing he isk o ailu e (Zhan e al., 2017).
BDA also allows companies o unde s and he compe i i e landscape mo e deeply. A com-
pany can iden i y a eas whe e i may gain an ad an age by analyzing da a on he p oduc s and
se ices o e ed by compe i o s (Calic & Ghasemaghaei, 2021). This can help a company de-
elop p oduc s be e sui ed o consume s’ needs while posi ioning hem mo e compe i i e in
he ma ke place. Addi ionally, BDA can enable companies o iden i y new ma ke oppo uni ies,
leading o new p oduc de elopmen and en y in o new ma ke s (Tunc-Abubaka e al., 2023).
Fu he mo e, BDA can enable companies o op imize hei supply chain, leading o mo e
e icien and cos -e ec i e p oduc de elopmen and deli e y. Fo example, by analyzing da a
on in en o y le els, deli e y imes, and o he ac o s, companies can iden i y bo lenecks and
ine iciencies in hei supply chain, which can hen be add essed o imp o e pe o mance
(AL-Kha ib, 2022).
The e a e s udies (Bah ami & Shokouhya , 2021; Con e as Pinoche e al., 2021; Fe nando
e al., 2018; C. Lin e al., 2022; Mikale e al., 2020; Muni e al., 2023) in he li e a u e ha e
ound ha BDA has an impac on p oduc inno a ion and de elopmen .
The e o e, he ollowing hypo hesis has been de eloped:
H2: BDA has a posi i e e ec on PIC.
One undamen al way ha in o ma ion sha ing can impac p oduc inno a ion is h ough
he de elopmen o new echnologies (Makkonen e al., 2014). When companies and o gan-
iza ions sha e in o ma ion abou hei esea ch and de elopmen ac i i ies, hey can lea n
om one ano he and build upon each o he ’s wo k (Ali, 2023). This can lead o he apid
ad ancemen o echnologies and he c ea ion o new p oduc s and se ices ha inco po-
a e hese echnologies. In manu ac u ing, in o ma ion sha ing can lead o he de elopmen
o new and mo e e icien p oduc ion me hods, ul ima ely leading o lowe cos s and mo e
a o dable p oduc s o consume s.
Mo eo e , in o ma ion sha ing can help companies and o ganiza ions iden i y new ma ke
oppo uni ies and de elop new business models. When companies sha e in o ma ion abou
hei cus ome s, hey can lea n abou hei needs, p e e ences, and ends in hei espec i e
indus ies (M. J. Lin & Chen, 2008). This can help hem o iden i y new p oduc s and se ices
72 B. Yildiz e al. The nexus o big da a analy ics, knowledge sha ing, and p oduc inno a ion in manu ac u ing
ha a e in high demand, as well as o de elop new business models ha be e mee hese
needs. Companies can sha e in o ma ion abou consume beha io and p e e ences, which
can help hem iden i y new p oduc s in high demand and de elop new business models ha
be e mee hese needs (R. Lin e al., 2012).
In o ma ion sha ing signi ican ly in luences p oduc inno a ion by os e ing collabo a ion
and he exchange o esou ces among companies, which is essen ial o de eloping new
echnologies and se ices ha bene i socie y and spu business g ow h (Ak oush & Awwad,
2018; Fayyaz e al., 2021; Keszey, 2018; Ma ko ic & Baghe zadeh, 2018). BDA s eng hens
his impac by enhancing he e ec i eness and e iciency o he in o ma ion-sha ing p ocess,
he eby boos ing he capaci y o p oduc inno a ion.
The e o e, he ollowing hypo heses ha e been de eloped:
H3: In o ma ion sha ing has a posi i e e ec on PIC.
H4: In o ma ion sha ing has a media ion e ec on he impac o BDA on PIC.
The model o he s udy is shown in Figu e 1.
Figu e 1. Resea ch model
3. Ma e ials and me hods
3.1. Sample and da a collec ion
A su ey was emailed o 1000 manu ac u ing companies o in es iga e how BDA a ec s he
capaci y o p oduc inno a ion and how in o ma ion sha ing media es his e ec . Du ing
Janua y and May o 2022, he su ey was a ailable. A e he ini ial emails we e sen o he
pa icipan s, 93 usable esponses we e collec ed. Only 29 alid esponses we e ecei ed a e
a second email was sen ou weeks la e o companies ha had ye o espond o he i s .
A o al o 122 obse a ions we e hus u ilized in he analysis.
3.2. Ques ionnai e
The e we e wo sec ions o he ques ionnai e used o his esea ch. We asked eigh demo-
g aphic ques ions abou businesses and esponden s in he i s sec ion. Twen y-one ol-
low-up ques ions we e used o quan i y he heo e ical amewo k. The second sec ion o
ques ions used a 5-poin Like scale o gauge how esponden s ag eed o disag eed wi h
each s a emen (1 – s ongly con lic , 5 – s ongly ag ee).
The ques ionnai e was adap ed om he ollowing s udies o assess he a iables:
1. Big Da a Analy ics (BDA); Wamba e al. (2020); based on en i ems.
2. P oduc Inno a ion Capabili y (PIC); Liao and Li (2019) based on i e hings.
3. In o ma ion Sha ing (IS); Saleem e al. (2021) based on six i ems.
Jou nal o Business Economics and Managemen , 2024, 25(1), 66–84 73
3.3. Da a analysis
The e we e h ee dis inc le els o analysis in his s udy.
To assess he scales’ alidi y and eliabili y, we conduc ed explo a o y and con i ma o y
ac o analyses. The Kaise -Meye -Olkin (KMO) measu e and Ba le ’s es we e used o en-
su e he app op ia eness o ac o analysis, wi h KMO alues abo e 0.7 indica ing sui abili y
o he analysis (Field, 2017). Con i ma o y ac o analysis (CFA) was hen used o es he
dis ibu ion o a iables ac oss o ganiza ional se ings. Cons uc alidi y and eliabili y we e
con i med by good i indices and he calcula ion o ac o eliabili y and a e age a iance
ex ac ed (AVE), wi h alues abo e 0.7 o eliabili y and 0.4 o AVE indica ing a eliable
s uc u e (Fo nell & La cke , 1981; Hai e al., 2016). No mali y was checked h ough skewness
and ku osis alues.
In S age 2, we applied a s uc u al equa ion model (SEM) o e alua e ou hypo heses (H1,
H2, and H3). SEM is a o ed o i s obus ness in handling complex models and i s capaci y
o adjus o measu emen e o , making i p e alen in di e se esea ch a eas. I employs
a ious s a is ical es s o alida e cons uc s, including es s o con e gen , disc iminan ,
and in e nal consis ency (Fo nell & La cke , 1981). Fi indices like he chi-squa ed es assess
he model’s da a i , and eg ession coe icien s we e analyzed o de e mine he suppo o
ou hypo heses.
Hayes’ (2017) p ocess mac o me hod, which u ilizes boo s apping, was employed o es
he media ion e ec , whe e media o s a e in e ening ac o s ha al e he ela ionship be-
ween independen and dependen a iables (Ba on & Kenny, 1986). Media ion is conside ed
when bo h independen and dependen a iables show a signi ican e ec . Howe e , a hi d
a iable may in luence hei ela ionship (Benne , 2000). The p ocess begins by es ablishing
a link be ween he independen a iable (X) and he dependen a iable (Y), and media ion
analysis can p oceed e en i X and Y a e no di ec ly ela ed, as a gued by some esea che s
(MacKinnon e al., 2000). To con i m a media o ’s ole, he indi ec e ec ’s signi icance is de-
e mined using Hayes’s me hod, which is deemed obus due o i s boo s apping echnique
(F i z & MacKinnon, 2007).
4. Findings
Some demog aphic cha ac e is ics o he pa icipan s a e gi en in Table 1.
Table 1. Demog aphic cha ac e is ics o he i ms
Sec o F equency Pe cen
Packaging / Glass 6 4.9
Pain / Chemis y 6 4.9
I on, S eel Coppe 32.5
Elec ic, Elec onics, Compu e 15 12.3
Ene gy 75.7
Food 19 15.6
Cons uc ion / Building Ma e ials 10 8.2
Machine 4 3.3
Fu ni u e / Fo es P oduc s 4 3.3
80 B. Yildiz e al. The nexus o big da a analy ics, knowledge sha ing, and p oduc inno a ion in manu ac u ing
Disclosu e s a emen
The au ho s ha e no compe ing inancial, p o essional, o pe sonal in e es s om o he pa -
ies ha a e ela ed o he subjec o his pape .
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