A review of psychological resilience: paving the path for sustainable consumption

Azam, Hamza; Muhamad, Nazlida; Talib, Mohamad Syazwan Ab
A icle
A e iew o psychological esilience: pa ing he pa h o
sus ainable consump ion
Cogen Business & Managemen
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Managemen , ISSN 2331-1975, Taylo & F ancis, Abingdon, Vol. 11, Iss. 1, pp. 1-24,
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A e iew o psychological esilience: pa ing he
pa h o sus ainable consump ion
Hamza Azam, Nazlida Muhamad & Mohamad Syazwan Ab Talib
To ci e his a icle: Hamza Azam, Nazlida Muhamad & Mohamad Syazwan Ab Talib (2024)
A e iew o psychological esilience: pa ing he pa h o sus ainable consump ion, Cogen
Business & Managemen , 11:1, 2408436, DOI: 10.1080/23311975.2024.2408436
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2024, VoL. 11, no. 1, 2408436
A e iew o psychological esilience: pa ing he pa h o sus ainable
consump ion
Hamza azam , nazlida Muhamad and Mohamad Syazwan ab alib
uBD school o Business and economics, uni e si y B unei Da ussalam, Bande se i Begawan, B unei Da ussalam
ABSTRACT
esilience, an in insic human s a egy o h i ing amid ad e si y, has unde gone
schola ly explo a ion, ye pe sis en limi a ions ha e c ea ed a oid in sus ainable
consump ion esea ch. ancho ed in exis ing li e a u e, esilience eme ges as a pi o al
ac o in luencing indi idual beha iou , necessi a ing u he explo a ion wi hin he
consume con ex . he e is a pauci y o esea ch dedica ed o cul i a ing psychological
esilience among consume s. his s udy add esses his gap by speci ically examining
consume s’ psychological esilience and p obing i s de e minan s and media ing
mechanisms. he objec i e is o comp ehensi ely unde s and he esea ch s eams,
an eceden s, consequences, and ajec o ies in his ealm. h ough a me iculous
non-sys ema ic na a i e li e a u e e iew, high-quali y jou nal a icles, ounda ional
heo ies, an eceden s, phases, and media o mechanisms associa ed wi h consume
psychological esilience a e inco po a ed. Pionee ing he i s comp ehensi e de ini ion
o consume psychological esilience, his s udy has implica ions o g een and social
ma ke ing, go e nmen al policies, and indi idual consume beha iou , p o iding
insigh s in o os e ing sus ainable consump ion amids global unce ain y. con ibu ing
o he knowledge base, his s udy o e s a obus amewo k o unde s anding and
cul i a ing consume s’ psychological esilience.
In oduc ion
esilience is de ined as he psychological capaci y o adap and h i e amid ad e si y ( eye s e  al.,
2022), is essen ial o p omo ing sus ainable consump ion, a key aspec o sus ainabili y. Sus ainable con-
sump ion in ol es making socially and ecologically esponsible choices in pu chasing, using, and dispos-
ing o goods and se ices (Quoquab & Mohammad, 2020). i ep esen s a p ac ical applica ion o
sus ainabili y, ocusing on minimizing en i onmen al impac , educing esou ce use, and p omo ing social
equi y a he indi idual and household le els (abaido & chabani, 2024).
Sus ainabili y, in i s b oades sense, e e s o mee ing he needs o he p esen wi hou comp omising
he abili y o u u e gene a ions o mee hei own needs, encompassing en i onmen al, social, and eco-
nomic dimensions (Ha iem B und land, 1985). while his s udy acknowledges he b oade goals o sus-
ainabili y, i s p ima y ocus is on sus ainable consump ion, examining how consume psychological
esilience can d i e esponsible consump ion beha iou s. hus, while sus ainabili y se es as he o e a -
ching amewo k, his esea ch emphasizes he speci ic ole o esilience in os e ing sus ainable con-
sump ion p ac ices.
in he name o en i onmen al change, gas aldello e  al. (2023), newman and noy (2022) and aihan
(2023) s a ed ha billions o dolla s ha e been los due o wea he - ela ed haza ds. in his ame o e -
e ence, consume s a e pe inen , being he majo cause o en i onmen al pe u ba ion o se e al
© 2024 he au ho (s). Published by in o ma uK Limi ed, ading as aylo & F ancis g oup.
CONTACT Hamza azam [email p o ec ed] uBD school o Business and economics, uni e si y B unei Da ussalam, Bande se i
Begawan, B unei Da ussalam.
nazlida Muhamad’s cu en a ilia ion is wi h he P ince sul an uni e si y, Riyadh, saudi a abia.
h ps://doi.o g/10.1080/23311975.2024.2408436
his is an open access a icle dis ibu ed unde he e ms o he C ea i e Commons a ibu ion License (h p://c ea i ecommons.o g/licenses/by/4.0/), which
pe mi s un es ic ed use, dis ibu ion, and ep oduc ion in any medium, p o ided he o iginal wo k is p ope ly ci ed. he e ms on which his a icle has been
published allow he pos ing o he accep ed Manusc ip in a eposi o y by he au ho (s) o wi h hei consen .
ARTICLE HISTORY
ecei ed 28 May 2024
e ised 3 Sep embe
2024
accep ed 19 Sep embe
2024
KEYWORDS
esilience; consume
esilience; consume
beha iou ; psychological
esilience; sus ainable
consump ion; g een
ma ke ing
SUBJECTS
Mul idisciplina y
Psychology; consume
Psychology; Ma ke ing;
Ma ke ing esea ch
2 H. aZaM e al.
decades (Blazy e  al., 2021; chish i e  al., 2021; a gas-Me ino e  al., 2023). 2600 ceOs ac oss he globe
a e ala med ha sus ainable goals a e no likely o be achie ed wi h he cu en pace and ambi ion ( he
12 h Uni ed na ions global compac -accen u e ceO s udy, 2022). Hence, he p oblem equi es he inclu-
sion o consume s o pa e he pa h o a esilien , sus ainable u u e o ace challenges e icien ly and
e ec i ely (P edie i e  al., 2023; win e ich e  al., 2023). Be mes (2021) and Poulis e  al. (2024), demon-
s a ed ha consume esilience nega i ely in luences consume s’ unsus ainable consump ion pa e ns;
indica ing ha consume esilience is he abili y no jus o su i e bu o h i e unde ad e si y.
wi h he cu en e o s and app oaches in p ac ice, eye s e  al. (2022) explained ha i is nea ly
impossible o achie e sus ainabili y goals in a highly ola ile global en i onmen wi h in e connec ed
en i onmen al challenges, c ea ing a need o a dynamic app oach wi h he inclusion o social and g een
ma ke ing o achie e sus ainable consump ion. On he o he hand, esilience is mul idisciplina y, inun-
da ed wi h ecology and psychology, and has been ecognized as ha ing a s ong associa ion wi h sus-
ainabili y in ecen yea s (che e al., 2022; webe , 2023). his heme is on he global agenda, gi en he
Uni ed na ions Sus ainable De elopmen goals (SDgs) o sus ainable de elopmen , u ging he necessa y
s eps o pu he globe on a esilience-enabled sus ainable pa h ( eye s e  al., 2022). Jung e  al. (2020)
accen ua ed he dispa i y be ween claimed sus ainabili y goals and hei espec i e e o s. Mani e  al.
(2013) a gue ha consume esilience has a coun e in ui i e e ec : consume s de ise e icien ways o
u ilize esou ces in he ace o ad e si y (Mullaina han & Sha i , 2013; Shephe d e  al., 2020; Xu e  al.,
2023). Bha acha yya and Belk (2019) and gazi e al. (2024) elabo a ed ha esilience is no a s a egy o
accep ance o bound o he mys e ies o a e, bu a he a s a egy de ised by humans o h i e unde
ad e si y. Hence, i is pe inen o explo e psychological esilience in a consume -sus ainable consump-
ion con ex (Di i a e al., 2024).
his beau i ul blue plane , pe cei ed as a delica e home o ou species, a e ses ac oss an uns able
equilib ium (lubowiecki- ikuk e al., 2021). cu ie e al. (2023) and ellis (2023) a gue ha he an h opocene
has wi nessed many changes due o i s ac i i ies, and o su e, he changes in lic ed a e mo e han he
pace o e olu ion. esou ces a e sca ce o expe imen wi h he plane and push i o limi s in a con-
olled en i onmen ; he e o e, we ha e o ake he di e se na u al s a e o he plane as he e e ence
poin o ou ac i i ies o emain sus ainable (Ba bie & Bu gess, 2021; Fu, 2023; goyal e  al., 2018;
San illo, 2007). he ecosys em has e ol ed o e billions o yea s o suppo human needs, bu consume s
in he cu en e a a e ca ying ou ca aclysmic ac i i ies (Bouman e  al., 2020; Do ninge e  al., 2023).
De eloping an unde s anding owa ds consume psychological esilience will ul ima ely lead o wide-
sp ead beha iou al changes (Y. Deng e  al., 2023); ha can ha es sus ainable consump ion (ca allo
e al., 2020). al hough i is clea ha consume psychological esilience-induced sus ainable consump ion
will ha e a subs an ial impac , udel (2019), and Mal and Majid (2023) highligh ed ha knowledge
ela ed o sus ainable consump ion beha iou and decision-making is sca ce, and hese scan demands
consume psychological esilience o be u he in es iga ed, b idging he gap.
esilience has been ex ensi ely s udied ac oss a ious ields (Hall e  al., 2022; Sil a-San os & Muelle ,
2022), bu i s applica ion in he consume beha iou and ma ke ing domain especially a he in e sec ion
o sus ainable consump ion emains unexplo ed (Hassan e  al., 2021). he en i onmen and
sus ainabili y- ela ed s esso s e.g. eco-g ie and eco-anxie y a e p e alen ac oss socie y and he de el-
opmen o an unde s a ing o consume psychological esilience has become c ucial (clay on & ka azsia,
2020; com esse e al., 2021). alnusai a e al. (2023) and liu e al. (2023) highligh ed ha exis ing esea ch
has no su icien ly add essed how consume psychological esilience could esul in consume -sus ainable
consump ion. his s udy has a emp ed o add ess his gap by in oducing a new heo e ical amewo k
ha explo es he unique mechanism h ough which consume s d i en by psychological esilience can
adap o sus ainable consump ion- ela ed challenges. he said a emp ex ends he esilience heo y in
he domain o consume sus ainable consump ion which is c i ical o add essing he global sui abil-
i y goals.
gi en he nascen s a e o consume psychological esilience esea ch wi hin he ma ke ing domain,
a na a i e li e a u e e iew is essen ial o syn hesise he exis ing knowledge o iden i y gaps (Y. Deng
e al., 2023; Fe a i, 2015; ada e al., 2023). his app oach allows o he lexible explo a ion o esilience
wi hin consume beha iou pa ing he pa h o he u u e empi ical esea ch (Budak e  al., 2021; Fe a i,
2015); along wi h he iden i ica ion o p ac ical applica ions o g een and social ma ke ing.
cOgen BUSineSS & ManageMen 3
chan e  al. (2023) and Hamil on e  al. (2019) showed ha indi iduals exposed o cons ain s, es ic-
ions, o ad e sa ies a e mo e esilien . Meanwhile, Fle che and Sa ka (2013) and galy e  al. (2023)
elabo a ed ha he concep o esilience is becoming p ominen in a ious a eas o esea ch; howe e
Be mes (2021) highligh ed ha i s in es iga ion in consume esea ch is no well-es ablished. ega ding
he psychological esilience heo y, Be mes (2021) highligh ed ha esilience, pe inen o consume s,
has di e en p o ec i e mechanisms, including he abili y o bounce back quickly when exposed o dis-
up i e e en s. esilien consume s cope by changing hei hinking pa e ns and decision-making s yles
o educe he impac o dis up ion (Deng e  al., 2023; Ha e  al., 2021; liu e  al., 2023). he e o e, he e
is a need o in es iga e and iden i y he an eceden s and mechanisms o consume psychological esil-
ience o add new insigh s o he sus ainable consump ion li e a u e (Mukhe jee e  al., 2023). ac oss he
ex an li e a u e, esilience is belie ed o be he abili y o mould and signi ican ly impac consume
beha iou ( einhold e al., 2023). Fo his eason, he explo a ion o he an eceden s and mechanisms o
consume Psychological esilience is c ucial, laying down he ounda ion o embed he cons uc wi hin
ma ke ing, consume beha iou and espec i e sus ainable consump ion amewo ks.
e iden ly, esilience o e s implica ions o sus ainable consump ion; hence, eye s e al. (2022) empha-
sized ha i will be a imely e o o help he global communi y achie e sus ainable goals. he e o e,
he que ies ha guided his s udy a e as ollows:
1. How consume psychological esilience can be concep ualised and de ined in he con ex o con-
sume beha iou and sus ainable consump ion?
2. wha a e he an eceden s and mechanisms ha con ibu e o he de elopmen o consume psycho-
logical esilience in he con ex o consume beha iou and sus ainable consump ion?
explo ing he an eceden s and he mechanisms o consume psychological esilience is c ucial due o
he exis ing gaps in li e a u e pa icula ly in he con ex o sus ainable consump ion. hough psycholog-
ical esilience has been s udied ac oss a ious domains (Bonanno e  al., 2011; Mas en, 2014), i s speci ic
applica ion in he consume beha iou , ma ke ing and sus ainable consump ion domain emains unex-
plo ed (Hadjielias e  al., 2022; eye s e  al., 2022). he said highligh ed gap demands he de elopmen
o a deepe unde s anding o how esilience in luences consume decisions in he ace o en i onmen al
challenges. h ough he iden i ica ion and analysis o he an eceden s and mechanisms o esilience, i
could be be e comp ehended how consume s can adop and main ain sus ainable consump ion,
despi e he ad e sa ies hey a e acing (clay on & ka azsia, 2020; lu ha e al., 2000).
in addi ion, consume psychological esilience plays a pi o al ole in os e ing sus ainable beha iou s
because esilience is no me ely abou su i ing ad e si y bu h i ing (Folke, 2016; walke e  al., 2004);
such ha i ansla es in o he p omo ion o long- e m ecological balance and sus ainabili y. esilien
consume s a e mo e likely o engage in sus ainable consump ion p ac ices, such as educing was e, con-
se ing esou ces, and suppo ing eco- iendly p oduc s e en when con on ed wi h s esso s like
eco-anxie y and eco-g ie (com esse e  al., 2021; cunsolo & ellis, 2018). he e o e, b idging he gap
be ween psychological esilience and sus ainabili y li e a u e will enable us o unde s and how esilience
could be cul i a ed and p omo ed among indi iduals ( eye s e al., 2022; udel, 2019). his unde s and-
ing is c ucial o he de elopmen o u u e in e en ion s a egies ha will encou age sus ainable con-
sump ion, ul ima ely con ibu ing o he achie emen o sus ainabili y goals.
Hence, o iden i y he an eceden s and mechanisms o consume psychological esilience, he ollow-
ing esea ch objec i es ha e been o mula ed:
1. o in es iga e and de ine consume psychological esilience in he con ex o consume beha iou
and sus ainable consump ion.
2. o analyse he an eceden s and mechanism o consume psychological esilience in he con ex o
consume beha iou and sus ainable consump ion.
he ole o psychological esilience becomes pe inen and i al in he cu en global landscape ha
is ma ked by he apid en i onmen al challenges and ela ed sus ainable consump ion challenges
(Hadjielias e al., 2022; eye s e al., 2022; Singh & Qadi , 2023). in con as o he o ganisa ions ha can

4 H. aZaM e al.
le e age s uc u al and inancial mechanisms o build esilience, indi iduals ha e o ely on psychological
and beha iou al esou ces o na iga e h ough he complexi ies o en i onmen al ad e sa ies
(chak ana ayan e al., 2024; P es on & gelman, 2020; Simmons e al., 2022; walke e al., 2004). consume
psychological esilience enables indi iduals o adap and h i e unde challenging ci cums ances, wi h
he po en ial o p omo e sus ainable consump ion beha iou s ha a e c i ical o add essing global sus-
ainabili y issues (clay on & ka azsia, 2020; Folke e  al., 2016).
addi ionally, ocusing on indi idual esilience is pa icula ly impo an in he con ex o clima e change
and i s espec i e induced s esso s, such as eco-anxie y and eco-g ie . hese s esso s ha e been shown
o signi ican ly s imula e consume beha iou (co ey e  al., 2021; cunsolo & ellis, 2018; Ushe e  al.,
2019). hese psychological s esso s can ei he hinde o enhance consume ’s commi men owa ds sus-
ainable consump ion p ac ices depending upon hei abili y o posi i ely adap and manage s esso s
i.e. esilience (Bonanno e al., 2011; kalisch e al., 2015). gi en wha has been said, consume psycholog-
ical esilience will no only enhance an indi idual’s well-being bu will also play a c i ical ole in d i ing
b oade socie al shi s owa ds sus ainable consump ion (Be mes, 2021; udel, 2019). he ocus on he
consume s is impo an because i is hei daily consump ion- ela ed decisions ha di ec ly in luence
ma ke ends and en i onmen al ou comes; his makes consume s he key ac o s in he ansi ion
owa ds a sus ainable u u e (Damico e al., 2023; Za kada, 2024; Zhang e  al., 2023).
his s udy u ilises a non-sys ema ic na a i e li e a u e e iew app oach o an in-dep h explo a ion
and syn hesis o he ex an knowledge on consume psychological esilience and ela es i o sus ainable
consump ion esea ch. his s udy in oduces he pionee ing amewo k o unde s anding consume psy-
chological esilience, de ining i in he con ex o sus ainable consump ion and iden i ying i s an eced-
en s and mechanism. his pape is s uc u ed in o i e sec ions, in oduc ion has p esen ed he s udy’s
con ex and objec i es. Sec ion wo ou lines he me hodology employed in his esea ch. Sec ion h ee
e iews he ele an li e a u e on esilience and sus ainable consump ion. Sec ion ou discusses he ind-
ings and hei implica ions. Sec ion i e summa ises he s udy ou lines u u e esea ch di ec ions and
discusses he limi a ions; and inally, sec ion six has elabo a ed on he limi a ions o he s udy.
Me hodology
he esea ch me hodology chosen o his s udy is a non-sys ema ic na a i e li e a u e e iew. he said
me hod has p o ided an essen ial amewo k o explo e consume psychological esilience wi hin he
ealm o sus ainable consump ion. he adop ion o he non-sys ema ic na a i e li e a u e e iew has
ca apul ed his s udy o anscend beyond he limi a ions o he adi ional sys ema ic app oach in ogue
in con empo a y app oaches (g ego y & Denniss, 2018; Jun unen & lehenka i, 2021; whelan e al., 2020).
he me hodological choice is delibe a ed and has been mo i a ed by he nascen s a e o he opic and
he need o unde s and he con olu ed in e ac ion be ween consume beha iou and sus ainabili y.
h ough he adop ion o his app oach he s udy aimed o iden i y he c i ical gaps, highligh he exis -
ing con ibu ions and p opose u u e esea ch ajec o ies ha can u he en ich he unde s anding o
consume psychological esilience.
he selec ion o a non-sys ema ic na a i e li e a u e e iew, as opposed o a sys ema ic e iew, is
aligned wi h he emb yonic na u e o he esea ch on consume psychological esilience in ela ion o
sus ainable consump ion. acco ding o Budak e al. (2021) and Fe a i (2015), non-sys ema ic e iews a e
ad an ageous when dealing wi h opics ha lack a subs an ial body o ocused li e a u e. in such si ua-
ions, he lexibili y o a na a i e e iew allows o a mo e comp ehensi e explo a ion o he di e se
concep s, ideas and indings loosely connec ed bu a e s ill ele an o he co e heme (Hakala e  al.,
2020; lodi e  al., 2021). Sys ema ic e iews, guided by s ic p o ocols such as P iSMa guidelines may
no be a good i o explo ing he eme ging ields due o hei igid na u e, which limi s he inclusion
o aluable insigh s and pe spec i es (Baumeis e & lea y, 1997; Boell & cecez-kecmano ic, 2015).
he me hodology is de ised o be pe ec ly aligned wi h ha o he esea ch objec i es and ques-
ions. By conduc ing he non-sys ema ic na a i e li e a u e e iew he s udy add esses he i s objec i e
by in es iga ing and de ining consume psychological esilience h ough in eg a ion o a ious concep-
ualiza ions om he ex an li e a u e. he second objec i e o he s udy is me by analysing he
cOgen BUSineSS & ManageMen 5
an eceden s and mechanisms con ibu ing o psychological esilience, le e aging he insigh s om psy-
chological ai s, social in luences and a ious ex e nal ac o s.
he sea ch o li e a u e has been bo h me iculous and i e a i e, ensu ing a ho ough explo a ion o
he ele an schola ly wo ks (see Figu e 1). Scopus and google Schola da abases we e u ilised o co e
he b oad spec um o esea ch. his app oach no only included di ec sea ch using p ede ined key-
wo ds bu also in ol ed snowballing echniques. Snowballing includes he iden i ica ion o addi ional
ele an li e a u e om he e e ence lis s o he key a icles e iewed (chahine, 2021).
Figu e 1. Resea ch me hod low-cha .
No e: De eloped by he au ho s o he s udy.
6 H. aZaM e al.
a sea ch s ing was de ised o cap u e he ull b ead h o he ele an li e a u e. keywo ds such as
‘psychological esilience’, ‘consume esilience’, ‘sus ainable consump ion’, ‘g een ma ke ing’, and ela ed
e ms we e used o ensu e a obus sea ch. his esul ed in one hund ed and se en y- h ee a icles om
sea ches ac oss Scopus and google Schola . he ini ial sea ch was ollowed by a ele ance check h ough
abs ac e iews, se en y-six a icles we e excluded, esul ing in nine y-se en ele an a icles. a e he
abs ac e iew u he explo a ion o he e e ence lis s exposed hi y- wo mo e ele an a icles, culmi-
na ing in a o al o one hund ed and wen y-nine a icles o he li e a u e e iew. he sea ch s ing used
is, ‘ i le-aBS-keY ((“psychological esilience" O "consume esilience" O esilien*) anD ("consume
beha io " O "consume beha iou " O "consume psycholog*" O "consume a i ude*" O "consume
decision-making") anD ("sus ainable consump ion" O sus ainab* O "g een consump ion" O "en i on-
men al beha io " O "en i onmen al beha iou " O "en i onmen ally esponsible consump ion") anD
(ma ke ing O "g een ma ke ing" O "social ma ke ing"))’.
he s udy employed well-de ined inclusion and exclusion c i e ia o il e he iden i ied li e a u e o
ensu e ha only highly ele an con ibu ion is included.
his igo ous inclusion/exclusion is ins umen al in ensu ing he in eg i y and pe inence o he compiled
li e a u e pool, ul ima ely enhancing he c edibili y and obus ness o he esea ch p ocess (g een e  al., 2006;
O e cash, 2003; whelan e  al., 2020). a icles we e assessed based on hei ele ance o he concep s o psy-
chological esilience and sus ainable consump ion. S udies ha did no mee he c i e ia we e excluded o
main ain he in eg i y and he pe inence o he e iew. he igo ous selec ion p ocess is c ucial o upholding
he c edibili y and obus ness o he s udy’s indings (Budak e  al., 2021; Fe a i, 2015)
Figu e 1 demons a es he esea ch me hodology while highligh ing he sequen ial s eps. S a ing om
he p elimina y e iew o iden i y he key hemes and knowledge gaps, ollowed by he keywo d iden i i-
ca ion and sea ch s ing o mula ion o he a ge ed da abase sea che s in Scopus and google Schola .
Fu he a e sc eening h ough abs ac s and iden i ying he addi ional pe inen li e a u e om e e ence
lis s he inal analysis o he hund ed and wen y-nine pape s was done o iden i y he pa e ns and hemes
ha ac ually con ibu ed o he de elopmen o he concep ual amewo k o unde s anding consume
psychological esilience in he sus ainable consump ion domain. he s uc u ed ye adap able na u e o his
app oach has enabled he s udy o de elop a aluable unde s anding o complex and mul i ace ed esea ch
a eas along wi h he de elopmen o a consume psychological esilience amewo k.
Li e a u e e iew
An o e iew
he heo y o he Social-ecological Sys em (SeS) ho oughly explo es he dynamics o esilience by exam-
ining i s cul i a ion h ough human and non-human in e ac ions (Be kes & oss, 2013; Bodin & engö,
2012; Da idson e al., 2016). his schola ly discou se on esilience ex ends beyond academic ealms, pe -
mea ing policymaking and he media, leading o i s popula iza ion as a buzzwo d (walsh, 2013).
esilience is p ominen in he Uni ed na ions’ agenda o 2030; he goal is o pu he globe on a pa h
en iched in sus ainabili y and esilience ( ans o ming Ou wo ld: he 2030 agenda o Sus ainable
De elopmen - Depa men o economic and Social a ai s, 2023). acco ding o Folke e  al. (2016), esil-
ience has eme ged as being closely linked o sus ainabili y and clima e change. esilience is he human
su i al ins inc o sea ch o inno a i e and ans o ma i e app oaches ha can coun e o mi iga e an
a ay o en i onmen al and sus ainabili y- ela ed p oblems (c aw o d e  al., 2020; kim, 2020). elmq is
e  al. (2019) a gued ha opening no el ways o achie e sus ainabili y h ough esilience is equi ed.
Recen de elopmen s in esilience li e a u e
ecen ly, a lo o in e es has been gi en o esilience; in es men s by dono s and go e nmen s ac oss
coun ies in he long e m a e commi ed (cons as e  al., 2021). he needs o s akeholde s and consume s
a e becoming complex, conce ning a sus ainable u u e, i appea s ha socie y will no be able o achie e
he desi able sus ainable consump ion goals. his will be a imely e o o help he global communi y
achie e sus ainable consump ion goals h ough esilience ( amana han e  al., 2022; eye s e  al., 2022).
cOgen BUSineSS & ManageMen 7
Howe e , eye s e  al. (2022) a gued ha he a ainmen o esilience is con olu ed as being p one o
esou ce and knowledge sca ci y. o os e esilience, Hadjielias e al. (2022) men ioned ha consume s a e
equi ed o build esilience agains unsus ainable consump ion pa e ns by ac ua ing hei decision-making,
as he u u e equi es esilience as an essen ial ai , making g een and social ma ke ing highly ele an .
De ining esilience and Pa ing he pa h o consume esilience
esilience e e s o he abili y o people and communi ies o li e and de elop wi h change ( eye s e al.,
2022). esilience has been explo ed in di e en ields o esea ch, whe e all de ini ions bea he same
essence: h i ing unde dis up ions. in he ollowing sec ion, a de ailed e iew o he de ini ions in
ch onological o de is p esen ed.
E olu ion in de ining esilience
Holling (1973) de ined esilience as he ela ionship be ween species and hei su ounding sys em as he
ini ial de ini ion o esilience in ecen his o y (gunde son e  al., 2012). able 1 shows he e olu ion o
he de ini ion o esilience om 1973-2022.
Du ing he 1980s esilience cap u ed he a en ion o psychologis s and psychia is s as a p o ec i e
mechanism o indi iduals agains ad e si ies (Mas en e  al., 1990; u e , 1987); making esilience pe i-
nen o oday’s consume , d i ing decision-making- ela ed changes in consump ion and espec i e sus-
ainable decisions. wi h he ad en o he 21s cen u y, esea che s ha e iewed esilience as a mo i a ional
o ce, ebounding, adap ing, and e-in eg a ing, despi e se ious h ea s o adap a ion and de elopmen
(lu ha e al., 2000; Mas en, 2001). in subsequen yea s, conno and Da idson (2003) and lu hans e  al.
(2006) ecognized esilience as a quali y ha enables a pe son o h i e in he ace o ad e si y. walke
e al. (2004) de ined i as a capaci y ha no only abso bs dis u bance bu also eo ganizes while exposed
o change, main aining essen ial unc ionali y.
Bonanno (2004) ex ended he de ini ion o esilience by adding gene a i e expe ience capaci y and
posi i e emo ions as he esilience ea u es. in he second hal o he i s decade o he cen u y, mos
au ho s we e qui e con inced and p onounced esilience as a epe oi e o beha iou al endencies ha
a e in e connec ed o psychological, sel -o ganiza ional, and pe sonal s ess- esis an quali ies o cope
wi h change, ad e si y, o isk. (agaibi & wilson, 2005; ahe n e  al., 2008; cu is & cicche i, 2007; lee &
c an o d, 2008). leipold and g e e (2009) wen a s ep u he , linking esilience o g ow h unde ad e se
Table 1. e olu ion o Resilience.
Resilience Fea u es au ho , Yea Range o Yea s
a. Pe sis ence; Change abso p ion (Holling, 1973) 1970-1979
a. Resilience as a se o P o ec i e Fac o s
b. abili y o al e an indi idual’s esponse
(Ru e , 1987) 1980-1989
a. success ul adap a ion in he ace o challenges (Mas en e  al., 1990) 1990-1999
a. Posi i e adap a ion o ad e si y
b. P oducing good ou comes
c. De eloping he capaci y o ebound om ad e si y
d. Dis u bance abso p ion, eo ganiza ion and main enance o essen ial
unc ion in he ace o ad e si y
e. Heal hy psychological and physical unc ioning in highly dis up i e
e en s
. Capaci y o gene a i e expe iences and posi i e emo ions
g. a epe oi e o beha io al endencies including adap i e s ess
esis ance, success ul coping and quick eco e y o e en g ow h unde
signi ican ad e se condi ions
(Lu ha e  al., 2000); (Mas en, 2001); (Lu hans
e  al., 2006); (Conno & Da idson, 2003);
(Walke e al., 2004); (Bonanno, 2004);
(agaibi & Wilson, 2005); (Cu is & Cicche i,
2007); (ahe n e  al., 2008); (Lee &
C an o d, 2008); (Leipold & g e e, 2009)
2000-2009
a. Heal hy unc ioning o indi iduals a e a highly ad e se e en
b. abili y o bounce back om ad e si y, us a ion and mis o une
c. success ul adap a ion
d. success ul e u ning o he p e ious le el o unc ioning, ollowing a
pe u ba ion caused by a s esso
e. Be e han expec ed ou comes in he ace o wake o ad e si y
(Folke e  al., 2010); (Bonanno e  al., 2011);
(Ledesma, 2014); (Mas en, 2014);
(sou hwick e  al., 2014); (Hill e  al., 2018);
(Van B eda, 2018)
2010-2019
a. he abili y no only o abso b change o adap o change
bu an abili y o ans o m wi h change
(Reye s e  al., 2022) 2020-2022
No e: De eloped by he au ho s o he s udy.
14 H. aZaM e al.
esilience because hese ac o s ul ima ely con e ge owa ds i (see. Figu e 4), o example, Janicki-De e s
and cohen (2011) claim ha a sound social suppo ne wo k will esul in psychologically s abilizing he
pe son by helping him in posi i ely/non-nega i ely app aising p oblems. Simila ly, Sou hwick and cha ney
(2012) elabo a ed hose execu i e unc ions such as lexible hinking and sel -con ol, aid indi iduals in
posi i e app aisal. Fu he mo e, F anklin e  al. (2012) a gued ha some people a e gene ically lucky in
he sense ha hey possess p o ec i e b ain unc ions ha enable posi i e app aisal. hus, all au ho s
acknowledge posi i e app aisal as a me hod o indi idual esilience, as shown in Figu e 7. well-g ounded
in he li e a u e and speci ically based upon he posi i e app aisal heo y o esilience (also see. Figu e 4),
his s udy posi s he amewo k o consume psychological esilience shown in Figu e 7.
Discussion
esilience, ex ensi ely explo ed ac oss disciplines, se es as a ounda ion o unde s anding how indi id-
uals na iga e ad e si y. Howe e , adi ional amewo ks o en ail o cap u e he speci ic dynamics o
consume beha iou and sus ainable consump ion, pa icula ly amid p essing global challenges like cli-
ma e change. Hence, in oducing he concep o consume psychological esilience o e s a no el heo-
e ical amewo k o unde s and i s ole in p omo ing sus ainable consump ion beha iou s.
consume psychological esilience e e s o he abili y o indi iduals o posi i ely adap o isk, change,
and ad e si y. hus, he s udy highligh s how esilience mani es s uniquely in consume beha iou esul -
ing in sus ainable consump ion, pa icula ly in esponse o sus ainabili y- ela ed s esso s like eco-anxie y
and eco-g ie . hese s esso s, al hough commonly pe cei ed as nega i e, can ac as powe ul mo i a o s
o consume s o adop sus ainable p ac ices such as educing plas ic use o choosing eco- iendly p od-
uc s e c. (clay on & ka azsia, 2020; Hogg e  al., 2023). By ans o ming psychological dis ess in o a ca -
alys o posi i e en i onmen al ac ion, esilience enables consume s o con ibu e o sus ainable
consump ion.
he an eceden s o consume psychological esilience include bo h psychological s esso s e.g.
eco-anxie y, and eco-g ie and p o ec i e ac o s e.g. ha diness, posi i e emo ions, sel -es eem, spi i ual-
i y, and sel - e lec ion cancelling each o he o main ain a psychological s eady s a e. hese p o ec i e
ac o s a e c ucial in helping consume s iew en i onmen al challenges no jus as h ea s bu as
Figu e 6. Psychological P o ec i e Fac o s as P edic o s o Consume Psychological Resilience.
No e: De eloped by he au ho s o he s udy.
Figu e 7. Posi i e app aisal as a media o o Psychological Resilience.
No e: De eloped by he au ho s o he s udy.

cOgen BUSineSS & ManageMen 15
oppo uni ies o pe sonal and collec i e g ow h. Ha diness, o example, encou ages a mindse ha sees
sus ainabili y as a pe sonal mission, leading o p ac ices like ze o-was e li ing (Maddi e al., 2012). Posi i e
emo ions, such as hope and op imism, empowe consume s by os e ing a belie in hei abili y o e ec
change, which d i es engagemen in local sus ainable consump ion p ac ices o ad ocacy o en i on-
men al policies (F ed ickson, 2001; Ojala, 2012).
Posi i e app aisal is a key mechanism in his esilience p ocess, enabling consume s o ein e p e
en i onmen al challenges cons uc i ely. By ocusing on posi i e ou comes, consume s main ain psycho-
logical s abili y and emain commi ed o sus ainable beha iou s e en in he ace o ad e si y (kalisch
e  al., 2015, 2017; Smi h & leise owi z, 2014). his cogni i e e aming helps sus ain mo i a ion o
ac ions like educing ca bon oo p in s and suppo ing enewable ene gy sou ces o sus ainable con-
sump ion. addi ionally, ac o s like sel -es eem and spi i uali y play a signi ican ole in enhancing esil-
ience. High sel -es eem inc eases consume s’ con idence in hei capaci y o make meaning ul changes,
encou aging sus ainable consump ion choices, e en when hese equi e pe sonal sac i ices ( wenge &
campbell, 2018). Spi i uali y os e s a sense o connec ion and esponsibili y owa ds na u e, p omp ing
beha iou s such as conse ing esou ces and choosing sus ainably sou ced p oduc s (Schul z e  al.,
2004; whi ma sh e al., 2018). Sel - e lec ion u he suppo s esilience by helping consume s align hei
beha iou s wi h hei en i onmen al alues, leading o mo e conscien ious consump ion choices
(whi ma sh e  al., 2021).
in eg a ing hese an eceden s and mechanisms allows consume s o de elop he esilience necessa y
o handle en i onmen al s esso s e ec i ely and con ibu e ac i ely o sus ainabili y. he s udy unde -
sco es he impo ance o unde s anding and le e aging consume psychological esilience o empowe
indi iduals o make sus ainable choices, he eby suppo ing b oade socie al shi s owa ds en i onmen-
al esponsibili y and sus ainable consump ion (kalisch e  al., 2015; ese & Swim, 2011). By applying
esilience heo y o he consume and ma ke ing domains, his esea ch p o ides unique insigh s ha
b idge ma ke ing and sus ainable consump ion, es ablishing a ounda ion o u he explo a ion in his
i al a ea. his s udy heo e ically p oposes ha consume psychological esilience media es he ela ion-
ship be ween en i onmen al s esso s such as eco-anxie y and eco-g ie and sus ainable consump ion
beha iou s. By es ing his media ing ole h ough longi udinal and expe imen al s udies, u u e esea ch
can alida e he ans o ma i e impac o esilience on sus ainable consump ion.
he indings o his s udy ha e signi ican implica ions o ma ke ing s a egies aimed a p omo ing
sus ainable consump ion. Unde s anding consume psychological esilience can help ma ke e s design
campaigns ha esona e wi h he emo ional and psychological s a es o consume s who a e conce ned
abou en i onmen al issues. Fo example, ma ke ing e o s can ocus on na a i es ha emphasize esil-
ience and posi i e adap a ion, encou aging consume s o see hei sus ainable choices as ac s o esil-
ience ha con ibu e o a g ea e cause (clay on & ka azsia, 2020; kalisch e  al., 2015). Highligh ing
s o ies o indi iduals o communi ies success ully adap ing o en i onmen al challenges can inspi e o he
consume s o engage wi h sus ainable p oduc s and p ac ices, he eby os e ing g ea e consume
engagemen and loyal y owa ds sus ainable consump ion (F ed ickson, 2001; Ojala, 2012).
F om a policy and social ma ke ing pe spec i e, os e ing consume psychological esilience should be
an in eg al pa aimed a p omo ing sus ainable consump ion. go e nmen s can implemen
esilience-building ini ia i es, such as wo kshops, educa ional and public awa eness campaigns h ough
social ma ke ing, and communi y p og ams, o help indi iduals manage eco-anxie y and eco-g ie while
p omo ing posi i e en i onmen al ac ions ( ese & Swim, 2011; eye s e al., 2022). hese ini ia i es can
empowe ci izens by p o iding hem wi h he ools and knowledge o cope wi h en i onmen al s esso s
cons uc i ely, he eby encou aging sus ainable consump ion beha iou s. Policies ha p omo e social
suppo ne wo ks and communi y engagemen can u he enhance psychological esilience, c ea ing a
suppo i e en i onmen ha alues en i onmen al s ewa dship and encou ages collec i e ac ion owa ds
sus ainabili y (clay on & ka azsia, 2020; cunsolo & ellis, 2018).
Summa y and u u e di ec ions
his s udy has elabo a ed and de ined consume psychological esilience, making a no el con ibu ion
by ex ending exis ing esilience heo ies in o he domain o sus ainable consume beha iou and
16 H. aZaM e al.
ma ke ing. By iden i ying key de e minan s o consume psychological esilience—including psychologi-
cal s esso s like eco-anxie y and eco-g ie , and psychological p o ec i e ac o s like ha diness, posi i e
emo ions, sel -es eem, spi i uali y, and sel - e lec ion— he s udy p o ides a comp ehensi e unde s and-
ing o how esilience in luences sus ainable consump ion. Fu he mo e, he impo ance o posi i e
app aisal as a media o unde sco es how a ious esilience ac o s collec i ely os e sus ainable
beha iou s (kalisch e  al., 2017; Smi h & leise owi z, 2014).
he e iew sugges s ha consume esilience can se e as a s a egic app oach o p omo ing sus ain-
able consump ion. By enhancing esilience, consume s can be e na iga e he psychological impac s
posed by en i onmen al challenges, leading o mo e sus ainable decision-making. his unde s anding
p o ides ac ionable insigh s o policymake s and ma ke e s aiming o os e sus ainable consump ion
h ough esilience-building in e en ions ( ese & Swim, 2011; eye s e al., 2022).
o add ess he gaps in empi ical e idence, u u e esea ch should ocus on es ing he p oposed
amewo k h ough me hods like ocus g oups, in-dep h in e iews, and longi udinal s udies. hese
app oaches can un eil deepe insigh s and con i m he ela ionships posi ed in he amewo k, p o iding
empi ical suppo o he heo e ical concep s p esen ed he e. addi ionally, examining he long- e m
e ec s o esilience on sus ainable consump ion would add aluable insigh s in o how esilience can be
main ained and s eng hened o e ime (Bonanno e  al., 2011; Mas en, 2014).
Fu u e esea ch should employ expe imen al designs o manipula e posi i e app aisal in con olled
consume se ings, assess i s impac on esilience, and subsequen ly on sus ainable consump ion
beha iou s. c oss-cul u al s udies could p o ide insigh s in o how esilience unc ions ac oss di e se cul-
u al con ex s, he eby b oadening he applicabili y o he p oposed amewo k. Fu he mo e, esea ch
should explo e he impac o ailo ed in e en ion p og ams ha ocus on enhancing p o ec i e ac o s
like sel -es eem and spi i uali y, o de e mine hei e ec i eness in p omo ing sus ainable consume
beha iou s.
c oss-cul u al s udies can b oaden he applicabili y o he p oposed amewo k, explo ing how con-
sume psychological esilience a ies in di e en cul u al con ex s (alnusai a e  al., 2023; eye s e  al.,
2022). Fu u e esea ch migh also ocus on speci ic consume segmen s, pa icula ly hose exposed o
dis inc en i onmen al ad e si ies o isks, o unde s and how esilience-building s a egies can be ai-
lo ed o di e en g oups (F ed ickson, 2001; Ojala, 2012). explo ing in e en ions aimed a enhancing
psychological esilience, such as p og ams ha boos sel -es eem, posi i e emo ions, and spi i uali y,
could u he elucida e hei ole in p omo ing sus ainable consume beha iou s (Schul z e  al., 2004;
wenge & campbell, 2018; l. whi ma sh e  al., 2021).
Fu he mo e, he s udy has emphasized he signi icance o consume esilience as a s a egic ool o
p omo ing sus ainable consump ion. esilien consume s a e be e equipped o na iga e he psycholog-
ical impac s o en i onmen al challenges, leading o mo e in o med and sus ainable decision-making.
Psychological esilience can ac as a bu e , allowing consume s o main ain hei commi men o sus-
ainable p ac ices e en when aced wi h ad e si y. as such, consume psychological esilience no only
suppo s indi idual well-being bu also con ibu es o b oade socie al goals o sus ainabili y and en i-
onmen al conse a ion (kalisch e  al., 2017; ese & Swim, 2011).
O e all, his s udy no only ills a heo e ical gap by applying esilience concep s o consume
beha iou and sus ainable consump ion bu also o e s p ac ical insigh s o ma ke e s and policymake s.
By p o iding a obus amewo k o unde s anding consume psychological esilience, he esea ch lays
he g oundwo k o u u e s udies and in e en ions aimed a p omo ing sus ainabili y h ough
esilience-building s a egies. his wo k highligh s he impo ance o os e ing esilience a bo h he indi-
idual and communi y le els o d i e meaning ul p og ess owa d a sus ainable u u e.
Limi a ions o he s udy
al hough his s udy p o ides aluable insigh s in o consume psychological esilience and sus ainable
consump ion, i has limi a ions. he eliance on a na a i e li e a u e e iew, despi e e o s o minimize
bias, may s ill o e look some ele an s udies. he s udy collec ed a icles p ima ily om google Schola
and Scopus, which may limi he inclusion o ele an esea ch a ailable in o he da abases. addi ionally,
he heo e ical amewo k p oposed has no ye been empi ically alida ed, indica ing a need o u u e
cOgen BUSineSS & ManageMen 17
esea ch o es hese hypo heses h ough empi ical s udies, such as longi udinal and expe imen al
designs. ecognizing and add essing hese limi a ions can lead o mo e obus and widely applicable
conclusions in u u e s udies.
Au ho con ibu ions S a emen
Hamza azam is p ima ily esponsible o he concep ion and design o he s udy, as well as he analysis and in e -
p e a ion o he da a. Hamza azam also ook he lead in d a ing he manusc ip . nazlida Muhamad p o ided c i ical
e isions o in ellec ual con en and con ibu ed o he o e all design and guidance o he esea ch. Mohamad
Syazwan ab alib assis ed wi h he in e p e a ion o da a and o e ed signi ican insigh s du ing he manusc ip
e ision p ocess. all au ho s e iewed and app o ed he inal e sion o he manusc ip and ag eed o be accoun -
able o all aspec s o he wo k.
Summa y S a emen o con ibu ion
his s udy in oduces a g oundb eaking analysis o how consume psychological esilience can a ec sus ainable
consump ion, explo es i s de e minan s and e ec s, and de ines he concep i sel . as a esul , i ills a c i ical oid
in consume beha iou esea ch and guides ma ke ing, policymaking, and p ac ice owa ds sus ainabili y. his ma ks
a signi ican con ibu ion o he en i onmen al s ewa dship heo y and applica ion.
Disclosu e s a emen
no po en ial con lic o in e es was epo ed by he au ho s.
Funding
no unding was ecei ed
Abou he au ho s
Hamza Azam is cu en ly pu suing a PhD in Managemen a he UBD School o Business and economics, Uni e si i
B unei Da ussalam, unde a ully unded PhD schola ship. His esea ch in e es s ocus on consume beha iou , pa -
icula ly consume psychological esilience, consume adap abili y, and sus ainable ood consump ion beha iou . His
wo k explo es hese opics wi hin he b oade domain o ma ke ing, con ibu ing o he unde s anding o how
esilience and adap abili y in luence sus ainable p ac ices. He can be eached a [email p o ec ed].
Nazlida Muhamad is an associa e P o esso a P ince Sul an Uni e si y, p e iously a ilia ed wi h he UBD School o
Business and economics, Uni e si i B unei Da ussalam. She ea ned he PhD in Ma ke ing om he Uni e si y o
wes e n aus alia. He esea ch ocuses on consume beha iou , wi h a special in e es in he ole o eligion, pa ic-
ula ly islam, in shaping Muslim consume beha iou s in he ma ke place. D . Muhamad has published in no able
jou nals such as Psychology and Ma ke ing and Jou nal o islamic Ma ke ing. She can be eached a nmuhamad@
psu.edu.bn.
Mohamad Syazwan Ab Talib is a lec u e a Uni e si i B unei Da ussalam, specializing in logis ics and supply chain
managemen , wi h a ocus on halal p inciples and islamic dis ibu ion. His esea ch explo es he impac o halal
ce i ica ion on business pe o mance and supply chain e iciency. He has published ex ensi ely on hese opics,
con ibu ing o jou nals in logis ics and halal managemen . D . alib ac i ely engages in indus y consul a ion, aca-
demic coaching, and esea ch collabo a ion. He can be eached a [email p o ec ed].
ORCID
Hamza azam h p://o cid.o g/0009-0009-4582-666X
nazlida Muhamad h p://o cid.o g/0000-0003-2790-8900
Mohamad Syazwan ab alib h p://o cid.o g/0000-0001-8190-9096
Da a a ailabili y s a emen
Da a sha ing is no applicable o his a icle as no new da a we e c ea ed o analysed in his s udy.
18 H. aZaM e al.
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