OAD P ojec
Business model o a high al i ude pseudo-sa elli e manu ac u e in Belgium
28/05/2015 Josep Ma í Suñe
1
Execu i e summa y
Business Model
Analysis
Cus ome
Rela ionships
Channels
Re enue
S eams
Key Ac i i ies Key
Pa ne ships
P icing
S a egy
Key Resou ces
Cos S uc u e
Value P oposi ions Analysis
Op imal
Ai c a
Design
2
In oduc ion o he HAPS Concep
HAPS
High Al i ude Pseudo-Sa elli e
Unmanned Ae ial Vehicle (UAV) - D one
Ope a es in he a mosphe e
Ex ended pe iods o ime
OPERATION
24-hou s day/nigh cycles
• Dayligh hou s
• Sola panels cha ging ba e ies
• Engine wo king o keep al i ude
• Nigh- ime
• Ba e ies discha ging o supply
engine
• Engine wo king o keep al i ude
3
A quick look a he OAD P ojec
2016
Demons a o
2019
P o o ype
2021
P oduc ion
2026
25% o he
ma ke
Technical Cha ac e is ics
Ope a i e all yea bu no win e season
Wo king la i ude be ween 0º and 49-52º
Missions ha equi e ligh payload (<10kg)
OADs Cos s Telecom space
sa elli e
265.000€310.000.000€
4
Many big ishes in a small sea
Ti an Ae ospace
• 2 models: Sola a 50 & Sola a 60
• Payload: 32-100 kg
• Fly endu ance: 5 yea s
NASA
• 3 models: Pa h inde , Cen u ion & Helios
• Payload: up o 275 kg
• Fly endu ance: < 1 week
Sola Impulse
• 1 model: Sola Impulse 1
• Aim: o p omo e al e na i e ene gy sou ces
• Fly endu ance: < 1 week

5
Analysis o he o e ed VPs
Value P oposi ions
Telecommunica ions signal s a ions
Go e nmen en i onmen al moni o ing
Go e nmen na u al disas e moni o ing
Logic o he analysis
Go e nmen bo de line moni o ing
Global Posi ioning Sys em na iga ion
Mobile-cellula subsc ip ions pe con inen
Selec he op 3 wi h
he highes % inc ease
Ac i e mobile-b oadband subsc ip ions
Selec he op egion wi h
he highes % inc ease
Absolu e subsc ip ions – Subsc ip ions/100 inhab.
Selec he op coun ies o
he egion
6
Cus ome s eached h ough di e en channels
Awa eness
E alua ion
Pu chase
Deli e y
A e sales
Sales Fo ce Websi e Media
Cos & e iciency impac s udies
S anda d
P oduc
Cus omized
P oduc
Cus omized
P oduc
+ upda es
Op ional
wa an y
Paid cus ome
suppo
7
Dual Cus ome Rela ionships
OAD
CUSTOMERS
Dedica ed pe sonal assis ance:
• Close bu p o essional
ela ionships wi h clien s
• Long pe iods o ime, wi h a long
e m iew
Co-C ea ion
• Sho - e m: Imp o emen s hanks
o cus ome eedback
• Long- e m: C ea e ai c a s and
echnology o o e se ices
cu en o e canno ul il
8
Th ee main possible Re enue S eams
T ansac ion
Re enues
Recu ing
Re enues
ASSET SALE
AFTER SALES CUSTOMIZATION
15
Q & A