Business model for a high altitude pseudo-satellite manufacturer in Belgium

OAD P ojec Business model o a high al i ude pseudo-sa elli e manu ac u e in Belgium 28/05/2015 Josep Ma í Suñe 1 Execu i e summa y Business Model Analysis Cus ome Rela ionships Channels Re enue S eams Key Ac i i ies Key Pa ne ships P icing S a egy Key Resou ces Cos S uc u e Value P oposi ions Analysis Op imal Ai c a Design 2 In oduc ion o he HAPS Concep HAPS High Al i ude Pseudo-Sa elli e Unmanned Ae ial Vehicle (UAV) - D one Ope a es in he a mosphe e Ex ended pe iods o ime OPERATION 24-hou s day/nigh cycles • Dayligh hou s • Sola panels cha ging ba e ies • Engine wo king o keep al i ude • Nigh- ime • Ba e ies discha ging o supply engine • Engine wo king o keep al i ude 3 A quick look a he OAD P ojec 2016 Demons a o 2019 P o o ype 2021 P oduc ion 2026 25% o he ma ke Technical Cha ac e is ics Ope a i e all yea bu no win e season Wo king la i ude be ween 0º and 49-52º Missions ha equi e ligh payload (<10kg) OADs Cos s Telecom space sa elli e 265.000€310.000.000€ 4 Many big ishes in a small sea Ti an Ae ospace • 2 models: Sola a 50 & Sola a 60 • Payload: 32-100 kg • Fly endu ance: 5 yea s NASA • 3 models: Pa h inde , Cen u ion & Helios • Payload: up o 275 kg • Fly endu ance: < 1 week Sola Impulse • 1 model: Sola Impulse 1 • Aim: o p omo e al e na i e ene gy sou ces • Fly endu ance: < 1 week 5 Analysis o he o e ed VPs Value P oposi ions Telecommunica ions signal s a ions Go e nmen en i onmen al moni o ing Go e nmen na u al disas e moni o ing Logic o he analysis Go e nmen bo de line moni o ing Global Posi ioning Sys em na iga ion Mobile-cellula subsc ip ions pe con inen Selec he op 3 wi h he highes % inc ease Ac i e mobile-b oadband subsc ip ions Selec he op egion wi h he highes % inc ease Absolu e subsc ip ions – Subsc ip ions/100 inhab. Selec he op coun ies o he egion 6 Cus ome s eached h ough di e en channels Awa eness E alua ion Pu chase Deli e y A e sales Sales Fo ce Websi e Media Cos & e iciency impac s udies S anda d P oduc Cus omized P oduc Cus omized P oduc + upda es Op ional wa an y Paid cus ome suppo 7 Dual Cus ome Rela ionships OAD CUSTOMERS Dedica ed pe sonal assis ance: • Close bu p o essional ela ionships wi h clien s • Long pe iods o ime, wi h a long e m iew Co-C ea ion • Sho - e m: Imp o emen s hanks o cus ome eedback • Long- e m: C ea e ai c a s and echnology o o e se ices cu en o e canno ul il 8 Th ee main possible Re enue S eams T ansac ion Re enues Recu ing Re enues ASSET SALE AFTER SALES CUSTOMIZATION 15 Q & A