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FIRM AGILITY AND DIGITALISATION LESS HELPFUL THAN EXPECTED DURING THE COVID-19 PANDEMIC, BUT VALUABLE IN THE LONGER RUN

Abstract

Firms’ performance during exogenous crises depends on several factors, from strategic foresight, financial readiness, and a number of firm-specific as well as sectoral aspects, also including luck and government support. The aim of this paper is to investigate the extent to which the ‘crisis readiness’ of firms, defined by factors like a proactive strategic approach, digitalisation, and financial constraints, as well as the reliance on or availability of government support, is responsible for the outcome during the COVID-19 crisis compared to the long-run contribution made by these factors. The empirical investigation uses a unique combination of firm-level balance sheet data and unique survey data concerning the strategic focus and implementation of Industry 4.0. While the literature suggests that digitalisation, a strategic proactive approach, and crisis readiness (itself depending on several factors) impacted the firms significantly during the COVID-19 crisis, the results show firm performance primarily depended on other (sectoral) aspects serving as a major exogenous factor impacting their performance. During the crisis, digitalisation was additionally mentioned as an important adjustment factor. However, using firm-level data we show that while companies were able to mitigate certain impacts of the supply and demand shocks triggered by COVID-19 using their internal resources and characteristics, including strategic elements, the biggest explanatory factor remains the sector involved. This leads to important managerial and policy recommendations, principally stressing the importance of proactivity and agility for firms’ long-run performance, whereas in the short run the state must help mitigate the effects.

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FIRM AGILITY AND DIGITALISATION LESS HELPFUL THAN EXPECTED DURING THE COVID-19 PANDEMIC, BUT VALUABLE IN THE LONGER RUN

Author: Redek, Tjaša
Publisher: Technická Univerzita v Liberci
Year: 2022
Source: https://dspace.tul.cz/bitstreams/d38643e0-c4f9-49f3-89b0-31919eaa745f/download
69
3, XXV, 2022
Business Adminis a ion and Managemen
10.15240/ ul/001/2022-3-005
FIRM AGILITY AND DIGITALISATION LESS
HELPFUL THAN EXPECTED DURING
THE COVID-19 PANDEMIC, BUT VALUABLE
IN THE LONGER RUN
Tjaša Redek1, Tomaž Ča e 2, Ba ba a Ča e 3, Ma ej Če ne4,
Ma jaž Koman5
1 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Economics, Slo enia, ORCID:
0000-0003-3100-7208, [email p o ec ed];
2 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Managemen and O ganisa ion,
Slo enia, ORCID: 0000-0003-1256-4471, [email p o ec ed];
3 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Ma ke ing, Slo enia, ORCID:
0000-0003-0005-7288, [email p o ec ed];
4 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Managemen and O ganisa ion,
Slo enia, ORCID: 0000-0001-5049-588X, [email p o ec ed];
5 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Economics, Slo enia, ORCID:
0000-0002-4164-9784, [email p o ec ed].
Abs ac : Fi ms’ pe o mance du ing exogenous c ises depends on se e al ac o s, om s a egic
o esigh , inancial eadiness, and a numbe o i m-speci ic as well as sec o al aspec s, also
including luck and go e nmen suppo . The aim o his pape is o in es iga e he ex en o which he
‘c isis eadiness’ o i ms, de ined by ac o s like a p oac i e s a egic app oach, digi alisa ion, and
inancial cons ain s, as well as he eliance on o a ailabili y o go e nmen suppo , is esponsible
o he ou come du ing he COVID-19 c isis compa ed o he long- un con ibu ion made by hese
ac o s. The empi ical in es iga ion uses a unique combina ion o i m-le el balance shee da a and
unique su ey da a conce ning he s a egic ocus and implemen a ion o Indus y 4.0. While he
li e a u e sugges s ha digi alisa ion, a s a egic p oac i e app oach, and c isis eadiness (i sel
depending on se e al ac o s) impac ed he i ms signi ican ly du ing he COVID-19 c isis, he
esul s show i m pe o mance p ima ily depended on o he (sec o al) aspec s se ing as a majo
exogenous ac o impac ing hei pe o mance. Du ing he c isis, digi alisa ion was addi ionally
men ioned as an impo an adjus men ac o . Howe e , using i m-le el da a we show ha while
companies we e able o mi iga e ce ain impac s o he supply and demand shocks igge ed by
COVID-19 using hei in e nal esou ces and cha ac e is ics, including s a egic elemen s, he
bigges explana o y ac o emains he sec o in ol ed. This leads o impo an manage ial and
policy ecommenda ions, p incipally s essing he impo ance o p oac i i y and agili y o i ms’
long- un pe o mance, whe eas in he sho un he s a e mus help mi iga e he e ec s.
Keywo ds: COVID-19, i m pe o mance, c isis eadiness, digi alisa ion, i m-le el e idence.
JEL Classi ica ion: D22, E32, O32.
APA S yle Ci a ion: Redek, T., Ča e , T., Ča e , B., Če ne, M., & Koman, M. (2022). Fi m Agili y
and Digi aliza ion Less Help ul han Expec ed Du ing he COVID-19 Pandemic, bu Valuable
in he Longe Run. E&M Economics and Managemen , 25(3), 69–87. h ps://doi.o g/10.15240/
ul/001/2022-3-005
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In oduc ion
The wo ld had only jus bounced back om he
2009 c isis when in 2020 COVID-19 igge ed
one o he bigges c ises in almos a cen u y,
acco ding o he OECD (2020b), causing
a majo dis up ion o wo ld heal h, economic
ac i i y, well-being, and jobs. Es ima ed GDP
pe o mance in 2020 shows he 27 membe s
o he Eu opean Union on a e age los 6.1%
o GDP compa ed o 2019 and a ound 660,000
jobs, despi e subs an ial go e nmen suppo .
The g ea es decline was seen in I aly, losing
almos 11% o GDP o e 2019. Spain, G eece,
and C oa ia los 8% o mo e o GDP, being hi
la gely due o hei dependence on ou ism.
CEE economies los be ween 2.7% (Poland)
and 5.6% (Slo enia) o GDP (Eu os a , 2021).
While agg ega e es ima es ha e been
a ailable o a ew mon hs, e y li le e idence
can be ound on he c isis’ impac on he i m
le el and he con ibu ion made by a ious
ac o s o di e ences in i m pe o mance
in 2019. The unp eceden ed simul aneous
supply and demand shock caugh many i ms
o gua d. While in heo y c isis eadiness on
he i m le el depends on se e al ac o s, om
ma ke dynamism, he gene al unce ain y i ms
ace in no mal condi ions, i m inancial and
non- inancial pe o mance (Pa nell, 2021), i m
s a egy and size as well as pe cei ed likelihood
o a c isis (Baah e al., 2020; Golube a, 2021;
Pa nell, 2021), hese elemen s a e insu icien
o explain he ac ual di e ences be ween
companies. Li e a u e also sugges s ha
a highe le el o digi alisa ion was an ad an age
due o he abili y o adjus as e , i.e., build digi al
esis ance, and ha i would also widen he gap
be ween leade s and lagga ds in he K-shaped
eco e y (Bai e al., 2021; Bo e , 2021). While
one can ind e idence ocussed on a ce ain
sec o (e.g., ou ism, hospi ali y, heal h), li le
gene al e idence is a ailable conce ning he
impac o ex e nal, en i onmen al, in e nal,
and i m-le el ac o s on coun y-le el o c oss-
coun y i m pe o mance du ing he COVID-19
c isis.
The aim o his pape is o in es iga e i m
pe o mance du ing he c isis by s udying he
de e minan s o sales and alue added. The key
esea ch ques ion is o wha ex en did ‘c isis
eadiness’, de ined by a p oac i e s a egic
app oach, digi alisa ion, inancial cons ain s as
well as eliance on o a ailabili y o go e nmen
suppo (e.g., u lough schemes), con ibu ed
o i ms’ ela i e pe o mance once he
ex e nal ac o s a e con olled o , as la gely
de e mined by indus y ype, i ms’ posi ion
in he global alue chain, di e si ica ion o
ma ke s. The analysis elies on a combina ion
o h ee da ase s: (1) an adminis a i e i m-
le el; popula ion-wide da abase o inancial
s a emen s o 120,000 i ms pe yea , along
wi h: (2) In e na ional Fede a ion Robo ics
da a o include he digi alisa ion aspec on he
sec o al le el. Fo a subpopula ion o i ms,
(3) de ailed su ey da a on a i m’s p oac i e
and eac i e app oaches, Indus y 4.0, and
inancial and non- inancial obs acles a e used
o complemen he analysis and acili a e
a con as be ween i ms ha a e gene ally
mo e o less ‘c isis- eady’ i ms.
The analysis o e s se e al impo an
insigh s in o he impac o he c isis on i ms.
While a mo e p oac i e app oach is impo an
in he long un and in ha ime ame mo e
p oac i e i ms do ha e highe alue added
pe employee, he analysis also shows ha
in 2020 he e ec o di e en s a egies was
no signi ican . The mos impo an ac o
was he sec o al aspec . This holds impo an
implica ions o bo h managemen and
policymake s, s essing he alue o sec o -
speci ic suppo .
In he con inua ion, he pape i s p o ides
he heo e ical backg ound, de ining he
de e minan s o c isis eadiness and hei
expec ed impac on i m pe o mance. Following
a desc ip ion o he me hodology, he esul s
a e p esen ed and discussed, including he
limi a ions and sugges ions o u u e esea ch.
1. Theo e ical Backg ound and
Hypo hesisDe elopmen
1.1 Fi mAgili y,Mo i a ion,
Pe o mance,andC isisReadiness
Fi m pe o mance depends on se e al ac o s,
om ex e nal mac oeconomic, indus y and
ma ke de e minan s as well as business
en i onmen ac o s, bu also on se e al
i m-le el de e minan s. We a e pa icula ly
in e es ed in he i m’s in insic mo i a ion as
a de e minan o i m pe o mance. Two se s
o i m mo i es a e in es iga ed: p oac i e and
eac i e. P oac i e mo i es include expec ed
compe i i e ad an age, e enue, and u no e
g ow h (Ča e e al., 2019), ma ke sha e
inc ease, imp o ed p oduc i i y, speed and
lexibili y, achie emen o economies o scale,
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e iciency and mo i a ion, decision-making, and
o he s (Zimme man & Bly he, 2013). Reac i e
mo i es e lec i ms’ eac ions o changes in he
en i onmen (Alonso-Almeida e al., 2015) and
a e also impo an o i m pe o mance. These
include p essu es om he compe i ion, buye s
and supplie s, he equi emen s o pa ne s
wi hin global alue chains (e.g., equi emen s
o ho izon al and e ical in eg a ion), and
eac ion o equi emen s om a mo e
compe i i e business en i onmen , such as
egula o y changes and o he p essu es om
he ou side. Companies wi h s onge p oac i e
mo i a ion and a s onge eac i e d i e can
be expec ed o pe o m be e . We call hese
companies mo e agile. Empi ical esea ch
shows ha he ‘business as usual’ app oach
leads o compa a i ely wo se long- e m esul s.
Fo example, in Slo enia, lagga d i ms ha e
been cha ac e ised by he ‘business as usual’
app oach and, despi e hem acknowledging
he lag, ha e no adjus ed hei s a egy
(P ašnika , 2010). On he con a y, he bes
i ms we e highly mo i a ed by bo h in e nal
desi es o g ow, inno a e, and s eng hen hei
compe i i e posi ions. They also abso bed he
a ailable in o ma ion om he en i onmen and
eac ed quickly o p essu es om supplie s and
buye s. No mally, hey also ope a ed in mo e
dynamic en i onmen s, which equi ed quick
eac ions o main ain hei long- e m compe i i e
posi ion (P ašnika , 2010; P ašnika e al.,
2017). Mo i es a e no impo an jus o he
achie emen o he i m’s be e pe o mance
bu also in ela ion o o he b oade goals. Fo
example, P ajogo (2011) es ablishes a posi i e
ela ionship be ween mo i a ion, ope a ional
pe o mance and implemen a ion and b oade
en i onmen al goals (gene al ela ionships).
1.2 C isisPe o manceandC isis
Readiness
In Ma ch 2020, he COVID-19 ou b eak was
decla ed a pandemic. By hen, he economic
impac was al eady ob ious. COVID-19
in luenced economies and companies ia
h ee key channels: con ainmen measu es,
supply-side in luences, and demand-side
e ec s (OECD, 2020a). The ini ial con ainmen
eac ions by go e nmen s e e ed o qua an ine,
a el bans, and es ic ions and closu es
o public places. These es ic ions placed
se ious s ain on he supply side, hampe ing
he no mal o ganisa ion o p oduc ion and
business p ocesses in bo h manu ac u ing and
se ices and dis up ing p ocesses in global
alue chains and in e na ional ade. Some
ac o ies empo a ily closed due o bo h heal h
issues and supply- ela ed p oblems (supply
chain and p o ision o se ices). The demand
side was also a ec ed. The g ea e unce ain y,
con ainmen measu es, and changed li es yles
( emo e wo k, home-schooling) impac ed
pa e ns o demand and he s uc u e o
consump ion, no ably in some se ice
sec o s ( e ail, hospi ali y, pe sonal se ices)
(Domadenik e al., 2020).
The Eu opean economy was signi ican ly
a ec ed by he i us. O e all, he 2020 da a
show ha GDP declined ac oss he EU-27
(2020) by 6.1%, and in Slo enia by 5.5%.
While in 2020 he COVID-19 c isis was milde
han he impac o he 2009 c isis, he e ec is
s ill expec ed o be mo e ully e ealed in he
nex ew yea s. Mo e de ailed da a show ha
in Slo enia o he se ices (NACE R, S, T)
espec i ely declined by 29%, 31% and 17%
in he i s and hi d qua e s o 2020 and i s
qua e o 2021. Hospi ali y los 21% in he i s
qua e o 2020 and p o essional se ices 19%.
In con as , manu ac u ing ‘only’ los 15.3%
in he same qua e (S a is ical O ice o he
Republic o Slo enia, 2021). The decline is e y
p onounced in e enue gene a ion and alue
added, while employmen was mode a ely
a ec ed, declining om 76.4% o 75.6%,
whe eas he unemploymen a e ose om
4.5% o 5% (Eu os a , 2021).
In he longe un, Baldwin and di Mau o
Wede (2020) poin o “ he accumula ion o
‘economic sca issue’”, which e e s o he
long- e m channels o in luence and hei
endu ing e ec s. These e e o he lowe
angible and in angible (including echnological)
in es men and loss o po en ial ou pu , los
compe i i eness, loss o i m-speci ic in angible
capi al, loss o human capi al, de e io a ion o
skills, which a e pa icula ly dange ous amid
he echnological ans o ma ion and inc eased
global compe i ion, impac ing bo h i m g ow h
and he abili y o su i e (Be iol e al., 2019;
Pe eshybkina e al., 2017; Picca ozzi e al.,
2018; Po es, 2020). Howe e , he e ec s o
hese aspec s emain o be obse ed.
C isis eadiness on he i m le el is ano he
i al aspec . C isis eadiness e e s o p epa ing
a i m o add ess c isis e en s p oac i ely,
a e , o mi iga e he e ec s o a c isis (Pa nell,
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2021). O cou se, whe he his in ol es c isis
managemen o no depends on he i m’s
size, dynamics o he en i onmen , e c. I can
be obse ed om an in e nal pe spec i e,
a manage ial pe spec i e and also om
a inancial pe spec i e because i ms wi h mo e
cash esou ces and a e less indeb ed a e likely
o o e come he c isis be e . Empi ical e idence
sugges s ha accumula ed deb in an unce ain
en i onmen can cause he ampli ica ion o he
c isis and a se ies o ailed i ms due o a c edi
c unch (Bole e al., 2018). F om he manage ial
and o ganisa ional pe spec i e, c isis eadiness
also e e s o de eloping a ce ain s uc u e,
cul u e, eac i eness o agili y. Mills and
Ke emah (2020) a gue ha agili y ma e s,
while Dykes e al. (2020) belie e ha bo h
speed and agili y ma e . Following Pa nell
(2021), we con end ha i ms ope a ing in mo e
dynamic ma ke s (including hose unde g ea e
p essu e om compe i o s, buye s, e c) b inging
a highe le el o unce ain y will lead he i m o
become mo e agile and mo e p epa ed o ace
changes. In addi ion, in e nal p oac i e mo i es
can be expec ed o con ibu e posi i ely o
c isis eadiness. S ill, gi en he ex en o he
COVID-19 c isis and he simul aneous and
unp eceden ed supply and demand shocks, he
ques ion is whe he a i m’s eadiness was able
o signi ican ly impac i s pe o mance amid
such hea y ex e nal es ic ions.
1.3 Implemen a iono New
Technologies, Indus y 4.0,
Digi alisa ion, and COVID-19
Indus y 4.0 o he 4 h Indus ial Re olu ion has
been changing he na u e o p oduc ion and
doing business gene ally. Wi h key echnologies
anging om digi al p ocess managemen
sys em (e.g., ERP, CRM, RFID) o obo isa ion,
sma ac o ies, a i icial in elligence as
well as ‘simple’ echnologies, he na u e o
doing business has been changing apidly.
Companies implemen new echnologies wi h
many mo i es, bu p ima ily due o he expec ed
long- e m s a egic bene i s o e sho - e m
e iciency (e.g., cos sa ings and lexibili y)
(Če ne e al., 2017). Al hough echnology
enhances pe o mance, i can b ing addi ional
social cos s (Chiacchio e al., 2018; G ae z &
Michaels, 2018; Rüßmann e al., 2015; Thoben
e al., 2017). Du ing he COVID-19 c isis, he
expec a ion ollowing he lockdowns was ha
he mo e echnologically ad anced i ms, i ms
ha could he e o e mo e easily swi ch o e o
emo e wo k o pu many o hei p ocesses on-
line (e.g., e-comme ce), we e less a ec ed by
he shock o be e e ained hei compe i i e
posi ion in he pandemic (Be iol e al., 2019;
Bo e , 2021; Golube a, 2021). Howe e ,
e idence is sca ce and ails o ully inco po a e
aspec s o he sec o al pe spec i e.
1.4 Fi mPe o mance
Fi m pe o mance is a mul idimensional concep
(Fe nández-Temp ano & Teje ina-Gai e, 2020;
Golube a, 2021) measu ed by he e u n on
asse s, e u n on in es men , e u n on equi y,
bu also i m goals like sus ainabili y (Zabka
& Redek, 2020). While any comp ehensi e
assessmen o i m pe o mance should
also be mul idimensional, elying on a se o
inancial and non- inancial indica o s (Lebas
& Euske, 2002), empi ical analyses ocus on
ei he measu ing he achie emen o long- e m
s a egic goals, alue added, p o i abili y, i m
g ow h (using alue added, ROA, ROI, sales
g ow h, p o i abili y g ow h, also co po a e
epu a ion, cus ome loyal y, e c) and moni o ing
hei sho - e m e iciency and measu emen o
he achie emen o ope a ional goals (cos s,
sales, quali y, e c) (Ča e e al., 2019). S udies
ha e employed ei he alue added (Iazzolino
& Laise, 2013; Lang o d & Haynes, 2015;
Shubi a, 2019), e u n on asse s, in es men s
o equi y o a combina ion o hese (Giudici &
Bona en u a, 2018; Naka ani, 2019; Pa k e al.,
2019; Sewchu an e al., 2019; Viscon i, 2020;
Yanagi, 2018) as indica o s o longe - e m i m
pe o mance. The alue added app oach is
he mos es ablished in economics (A ellano
& Bond, 1991; Le insohn & Pe in, 2003; Olley
& Pakes, 1996; Ro iga i & Mollisi, 2018) o
measu ing i m pe o mance in he longe e m.
In he sho un, especially in a c isis like
COVID-19, o he measu es o pe o mance
a e impo an , chie ly e enue, in es men , and
employmen elas ici y o demand. We ocus
on e enue in he analysis as such da a a e
cu en ly he mos eliable and ollowing Bachas
e al. (2020), who a gue ha COVID-19 c ea ed
a e enue shock. They added ha he analysis
p edic ed ha less han hal o he i ms would
emain p o i able by he end o 2020, abou
5–10% o he o mal agg ega e annual pay oll
would be los , and i m exi a es would double.
In he USA as well, he da a show ha COVID-19
had a signi ican nega i e sales impac . This
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was mos p ominen in he 2nd qua e o
2020, wi h an a e age loss o 29% seen in
sales (Bloom e al., 2021). Ye , he o e all
p onounced nega i e e ec e eals signi ican
he e ogenei y, “wi h o e 40% o i ms epo ing
ze o o a posi i e impac , while almos a qua e
epo losses o mo e han 50%” (Bloom e al.,
2021). In Slo enia, some indus ies, among
hem cons uc ion, inance and insu ance, in
pa in o ma ion and communica ion echnology
and some b anches o manu ac u ing, ha e
eco ded a signi ican inc ease (S a is ical
O ice o he Republic o Slo enia, 2021; see
also Oblak, 2021; Čehajić & Košak, 2021).
The EU and na ional go e nmen s helped he
hea ily a ec ed economy (Dau i & Elezi, 2022;
Milano ić & S amenko ić, 2022) and jobs
du ing he pandemic wi h conside able suppo
p og ammes du ing he lockdowns, ocused on
e aining employmen and job u lough schemes
(Republic o Slo enia, 2021b), and an ambi ious
eco e y plan o Eu ope concen a ed on
boos ing pos -COVID-19 g ow h wi h R&D,
he g een ansi ion, and inc easing gene al
esilience (Eu opean Commission, 2021).
Following he li e a u e, we a gue ha
p oac i e i ms a e on a e age mo e success ul
han eac i e ones and achie e highe alue
added pe employee in he longe un.
H1: Mo e agile i ms achie e highe e enue
g ow h pe employee o e he long un.
H2: Mo e agile i ms a e on a e age mo e
success ul han less agile ones and achie e
highe alue added pe employee o e he
longe un.
H3: Expo s has a posi i e impac on alue
added and mo e agile i ms a e mo e expo -
o ien ed.
On he con a y, gi en he sudden
unexpec ed supply- and demand-side (OECD,
2020) shocks, we hypo hesise ha he 2020
pe o mance was a ec ed mo e by ex e nal
ac o s han i m-le el de e minan s.
H4: Du ing he COVID-19 pe iod in 2020,
di e ences in pe o mance among i ms did no
depend on agili y, bu p ima ily depended on
in e nal ac o s ela ed o liquidi y as well as he
indus y and o he ex e nal ac o s (including
expo o ien a ion, access o c edi ).
H5: Digi alisa ion and he use o new
echnologies posi i ely impac ed he
pe o mance o i ms du ing he c isis.
H6: Go e nmen suppo had a posi i e
impac on i ms’ pe o mance.
2. Resea ch Me hodology
2.1 Da a
The analysis elies on a combina ion o h ee
da ase s. The i s is he popula ion da ase
wi h balance shee and income s a emen
da a o all i ms in Slo enia (in o al, a ound
120,000 pe yea ). These da a a e o be used
while analysing he inancial pe o mance o
i ms in he sample. This da ase allows us
o also p esen he sample in compa ison o
he gene al Slo enian popula ion o i ms.
Second, we use da a om a as su ey
conduc ed among Slo enian companies in
2018/2019 wi h a ocus on Indus y 4.0. The
su ey ques ionnai e comp ised 29 ques ion
se s wi h sub-ques ions. I in es iga ed: (1) he
use o new echnologies, in en ion o use,
and unde s anding o he need o u u e use;
(2) mo i es o he implemen a ion and use
o new echnologies (p oac i e and eac i e
mo i es o i ms o in es men s and o he
mo i es (use ulness, ease o use, abso p i e
capaci y, e c); (3) obs acles o implemen a ion
( inancial and non- inancial, pe cei ed isks);
(4) he ac ual use o echnologies (which
p ocesses, in ensi y o use, in en ion o u u e
use); (5) i m pe o mance, Indus y 4.0 esul s
and impac s on i m pe o mance (e iciency,
s a egic goals); and (6) i m demog aphics.
The su ey was comple ed by 218 manage s,
mainly o la ge companies. Thi d, In e na ional
Fede a ion o Robo ics da a a e used o con ol
o he gene al use o echnology in he sec o .
The sample o i ms s udied in he su ey
comp ised a o al o 218 companies. Da a we e
collec ed in 2018 and 2019. Mos companies
(41.7%) we e medium (50–249 employees),
14% o i ms we e la ge, he es we e small.
All companies we e en e p ises – he g oup
comp ised no sole-p op ie o s. Manu ac u ing
(NACE C) was he sec o o 168 companies,
while he es came om di e en se ices
wi h wholesale and e ail ade (NACE G) and
p o essional and scien i ic se ices (NACE M)
domina ing. We in es iga e he pe o mance o
companies be ween 2017 and 2020, assuming
ha he companies we e ope a ing in a simila
in e nal and ex e nal en i onmen al eady
1 yea p io o he su ey. In addi ion, we
assume ha in 2020 he companies we e as
agile as hey we e in 2019 when he da a we e
collec ed, i.e., he in e nal en i onmen has no
changed since 2019 (when he da a collec ion
ended) and ha he ( inancial) esul s in 2020
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74 2022, XXV, 3
Business Adminis a ion and Managemen
also e lec he eadiness o i ms de eloped in
2018–2019.
2.2 Me hodology
A combina ion o s a is ical and econome ic
app oaches was used o s udy he con ibu ion o
a i m’s s a egic beha iou o i s pe o mance in
he sho e m in bo h 2020 and he longe e m.
Su ey Da a and Empi ical Es ima ion
The key a iables o di iding i ms in o
mo e and less agile i ms we e based on he
su ey. Scales o measu ing he in ensi y and
impo ance o p oac i e and eac i e mo i es
ha shape i m beha iou we e buil using
es ablished scales om he li e a u e (Tab.
1 wi h a ele an e e ence o each ac o ).
Each mo i e was measu ed using a se o ou
s a emen s e alua ed on a 7-poin Like scale
(Tab. 1).
P oac i e and eac i e mo i es push
companies o adjus mo e quickly o he ma ke
o o d i e he change hemsel es. We assume
ha companies which a e mo e d i en by ei he
p oac i e o eac i e mo i es a e mo e agile.
To es ima e he le el o p oac i e o eac i e
beha iou , he a e age alue o all p oac i e o
eac i e mo i es was calcula ed. The co ela ion
(0.96; sig. 0.000) shows ha he i ms which a e
mo e eac i e a e also mo e p oac i e. Bo h a e
hus conside ed as an indica o o agili y. Fi ms
we e hus di ided in o wo g oups based on he
median alue o he sum o bo h p oac i e and
eac i e ac o s o disc imina e be ween hose
unde g ea e p essu e om ou side ac o s as
well as hei p oac i e d i e and a e he eby
Reac i e P oac i e
Supplie p essu e (Obal, 2017);
Buye p essu e (Obal, 2017);
Compe i o p essu e (Obal, 2017);
En i onmen compe i i eness
(Dill, 1958; Volbe da & an B uggen, 1997)
Expec ed compe i i e ad an age (Obal, 2017);
Expec ed e iciency imp o emen s (Weiss e al., 1999);
Fi m epu a ion (Weiss e al., 1999)
Minimum sco e 4; maximum sco e 28 Minimum sco e 3; maximum sco e 21
Sou ce: own
Tab. 1: Fi m mo i es o change
Fig. 1: A e age alue o eac i e and p oac i e mo i es in he wo g oups
Sou ce: own
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mo e agile han hose ha a e less eac i e and
less p oac i e in o al. Fi ms in he mo e agile
g oup had bo h he sum o he p oac i e ac o s
and he sum o eac i e ac o s abo e hei
espec i e median alues. In o al, among he
218 i ms, 82 i ms we e no highly mo i a ed,
while 136 we e in he highly mo i a ed, mo e
agile g oup. Fig. 1 summa ises hei p oac i e
and eac i e mo i es. Su ey da a we e used
o es ima e selec ed di e ences be ween i ms,
bu also as an inpu o he p oduc ion unc ion
es ima ion.
2.3 Empi icalApp oach oEs ima ing
he P oduc ion Func ion
In he longe un, we ollow he s anda d
app oach o es ima ing p oduc i i y by
explaining he elas ici y o alue added
o a se ies o explana o y a iables. The
p oduc ion unc ion es ima ion was done using
he p odes module, elying on he Le insohn-
Pe in es ima o s (Le insohn & Pe in, 2003),
wi h he Acke be g-Ca es-F aze co ec ion in
he empi ical es ima ion (Ro iga i & Mollisi,
2018).
Reg ession analysis was unde aken o
es ima e he impo ance o in angible capi al
o i m p oduc i i y in he longe un. The
eg essions ollowed he s anda d app oach. In
o de o explo e he impac o in angible asse s
on i m pe o mance, we ocus on explo ing
he co ela ion be ween i m p oduc i i y and
in angible asse s. We es ima e a ela i ely
pa simonious p oduc ion unc ion:
ln ( alue added)i = α + β1ln(capi al)i +
+ β2 ln(employ)i + δAi + β3j Xj + γI + δT + εi (1)
whe e alue addedi , capi ali and employi a e
alue added (as he di e ence be ween sales
and ma e ials and se ices cos s), ixed asse s,
while employi is he a e age numbe o ull- ime
employees. We also conside he impo ance o
inancial indica o s (cash a ailabili y, sho - e m
deb ), digi alisa ion (numbe o di e en Indus y
4.0 echnologies used, numbe o digi alised
p ocesses), expo -o ien a ion (sha e o expo s
in o al sales) and i m agili y (A). We u he
con ol o ime (T) and indus y (I) ixed e ec s
in all speci ica ions. εi is he e o e m.
In he sho un, we a e especially
in e es ed in sales. While i ms canno impac
ixed cos s in he sho un e y much, he
impac on alue added would be unde he
conside able in luence o he cos s uc u e.
On he o he hand, sales exhibi he e ec o
he c isis mo e di ec ly. In addi ion, i is mo e
unde he in luence o he i m’s agili y o i s
abili y o make he igh decisions. We also look
a he inancial indica o s as abo e since hey
a e e y impo an in he e y sho un (e.g.,
abili y o pay ma e ials), and a he indus y.
We also include among he o he explana o y
echnological aspec s, as men ioned abo e.
Due o he limi ed numbe o obse a ions, OLS
is applied. Desc ip i e s a is ics a e p o ided in
Tab. A1 in he Appendix.
ln(sales)i = α + β1ln(capi al)i +
+ β2ln(ma e ial_cos s)i +
+ β3ln(employ)i + δAi + β3j Xj + γI + εi
(2)
3. Resea ch Resul s
3.1 Compa a i ePe o manceo Fi ms
in he Longe Run
Fi ms ha a e mo e d i en by ex e nal eac i e
mo i es o in e nal p oac i e mo i es o bo h
pe o m be e in he longe un. This is es ed
using bo h pe cei ed pe o mance as well as
he i ms’ inancial s a emen s da a. Sales pe
employee in he mo e agile g oup was mo e
han wice he le el han in he less agile g oup,
€327,000 compa ed o €149,000. In bo h cases,
he dis ibu ions o sales pe employee (Fig.
2) a e skewed, al hough he mo e agile g oup
has a s onge igh ail. Simila is seen o he
dis ibu ion o alue added pe employee. In he
mo e agile g oup, alue added pe employee
in he p e-COVID-19 pe iod was €522,000 pe
employee compa ed o €451,000 in he less
agile g oup. Mo eo e , he median alues o
bo h sales and alue added pe employee show
he mo e agile g oup pe o med s a is ically
signi ican ly be e (Fig. 2, Tab. 2).
The mo e agile companies a e on a e age
bigge , wi h 195 employees in compa ison o
164 employees, ye he di e ences a e no
s a is ically signi ican (p = 0.1113). The mo e
agile companies a e also mo e expo -o ien ed,
wi h o al expo s on a e age ep esen ing 57%
o all sales compa ed o ‘jus ’ 48.6% in he less
agile g oup, wi h he di e ence being highly
s a is ically signi ican . The Slo enian economy
is highly expo -o ien ed wi h expo s a a ound
80% o GDP, anging o example om 2016
o 2020 be ween 77.6% and 84.8% o GDP
(S a is ical O ice o he Republic o Slo enia,
2021).The mos expo -o ien ed company e en
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76 2022, XXV, 3
Business Adminis a ion and Managemen
expo ed all o i s p oduc s and was in he mo e
agile g oup.
The mo e agile g oup was also signi ican ly
mo e digi alised. On a 4-poin sel -e alua ion
scale o he in ensi y o digi alisa ion (no ice,
pa ially digi alised, ad anced, digi al
champion), 45% o he less agile g oup we e
no ices and ano he 46% pa ially digi alised.
In he mo e agile g oup, 16% in o al we e
ei he digi al champions o ad anced use s,
and only 31% we e no ices. F om he 16
a ailable Indus y 4.0 echnologies (see Fig.
3), on a e age he mo e agile g oup used 5.4
di e en echnologies, while he less agile one
jus 2.9 (signi icance 0.000). When compa ing
he numbe o digi alised business p ocesses,
he mo e agile had on a e age 3.31 p ocesses
digi alised, while he less agile had only 0.79.
Among he mo e agile i ms, e en 50% had in
place digi alised inance and accoun ing and
49.3% business planning. Mo e han 40% o
he agile i ms had digi alised pu chasing and
p oduc ion. The si ua ion is comple ely di e en
in he less agile g oup. A me e 13.4% o he
g oup digi alised accoun ing and inance – and
his was also he business p ocess ha was he
mos digi alised.
As sel - epo ed, he mo e agile g oup was
also mo e likely o excel abo e he indus y
a e age han he less agile one (Fig. 4). The
di e ences we e s a is ically signi ican in sales
and p o i g ow h, ma ke sha e g ow h, in
success wi h he in oduc ion o new p oduc s
and se ices, and ( he mos highly signi ican )
Fig. 2: Dis ibu ion o e enue pe employee, alue added pe employee,
and employmen
Sou ce: own
Mean Median p5 p95 S d. de . Min Max N
Value added pe
employee** (in €)
Less agile 45,147 37,608 19,367 86,931 27,719 1,870 218,501 249
Mo e agile 52,190 39,487 17,998 104,527 58,011 −1,874 733,774 409
Re enue pe
employee** (in €)
Less agile 148,714 111,872 49,776 296,859 154,309 20,794 1,432,748 249
Mo e agile 326,946 125,186 45,186 491,194 1,558,217 18,407 19,900,000 409
Ne e u n on asse s Less agile 7.03% 4.86% 0.00% 20.32% 7.94% −3.11% 58.05% 252
Mo e agile 6.02% 5.02% 0.00% 16.19% 5.65% −4.06% 41.97% 409
Numbe o employees Less agile 164.0 63.7 11.4 734.1 306.0 0.0 1,928.6 249
Mo e agile 195.1 73.6 12.3 781.0 437.6 0.0 4,390.7 409
Expo s sha e*** Less agile 48.61% 48.72% 0.00% 98.67% 35.84% 0.00% 99.98% 249
Mo e agile 57.00% 67.19% 0.74% 98.74% 34.79% 0.00% 100.00% 409
Sou ce: Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021)
No e: Signi ican di e ences: * 5%; ** 1%; *** 0.1%.
Tab. 2: Compa ison o i m pe o mance be ween 2017 and 2019
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in he i m’s epu a ion. The di e ence in alue
added as he mos impo an indica o o
a i m’s pe o mance is s a is ically signi ican
no only be ween he wo g oups, bu also when
compa ed o he indus y a e age, con i ming
he alidi y o he sel -assessmen .
To es he impo ance o a i m’s agili y om
he pe spec i e o i s pe o mance in he longe
un, he Olley-Pakes es ima ion me hod wi h
an ACF co ec ion employing he p odes S a a
module was used, es ima ing he elas ici y o
alue added o a s anda d se o p oduc i i y
de e minan s wi h addi ional con ols, he i s
including agili y, hen he le el o echnological
ad ancemen being measu ed by he numbe
o di e en Indus y 4.0 echnologies used in
Fig. 3: Sha e o all i ms in he g oup wi h digi alised p ocesses
Sou ce: Su ey o he Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021)
Fig. 4:
Pe cei ed ela i e assessmen o i ms compa ed o he indus y a e age* (le )
and alue added pe employee om inancial s a emen da a o manu ac u ing
(NACE C) ( igh )
Sou ce: Su ey o he Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021)
No e:
Like scale: 1 = much wo se han indus y a e age; 7 = much be e han indus y a e age.
Signi ican di e ences: * 5%; ** 1%; *** 0.1%; † 10%.
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Business Adminis a ion and Managemen
Appendix
Va iable Obs Mean S d. de . Min Max
Value added pe employee 879 49,233.99 51,672.26 −1,873.681 837,373.5
Re enue pe employee 879 256,652 1,228,867 18,406.59 1.99e+07
Subsidies om he s a e 883 5,877.148 22,438.83 0.00 216,549
Employmen 883 181.67 395.67 0.00 4,429.14
Sha e o expo s in e enue 879 0.53 0.35 0.00 1.00
Supplie p essu e 724 3.07 1.26 0.75 6.25
Buye p essu e 720 3.32 1.39 1.00 6.5
Compe i o p essu e 720 3.99 1.46 1.00 6.75
En i onmen compe i i eness 681 5.44 1.33 1.00 7.00
Expec ed compe i i e ad an age 681 4.83 1.23 1.00 7.00
Expec ed e iciency 681 5.13 1.21 0.75 7.00
Expec ed epu a ion 681 5.58 1.39 1.00 7.00
Numbe o echnologies used 883 4.45 3.44 0.00 16.00
Numbe o digi alised p ocesses 883 2.35 2.79 0.00 9.00
Sou ce: Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021)
Tab. A1: Desc ip i e s a is ics o key a iables
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