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FIRM AGILITY AND DIGITALISATION LESS HELPFUL THAN EXPECTED DURING THE COVID-19 PANDEMIC, BUT VALUABLE IN THE LONGER RUN

Redek, Tjaša

Abstract

Firms’ performance during exogenous crises depends on several factors, from strategic foresight, financial readiness, and a number of firm-specific as well as sectoral aspects, also including luck and government support. The aim of this paper is to investigate the extent to which the ‘crisis readiness’ of firms, defined by factors like a proactive strategic approach, digitalisation, and financial constraints, as well as the reliance on or availability of government support, is responsible for the outcome during the COVID-19 crisis compared to the long-run contribution made by these factors. The empirical investigation uses a unique combination of firm-level balance sheet data and unique survey data concerning the strategic focus and implementation of Industry 4.0. While the literature suggests that digitalisation, a strategic proactive approach, and crisis readiness (itself depending on several factors) impacted the firms significantly during the COVID-19 crisis, the results show firm performance primarily depended on other (sectoral) aspects serving as a major exogenous factor impacting their performance. During the crisis, digitalisation was additionally mentioned as an important adjustment factor. However, using firm-level data we show that while companies were able to mitigate certain impacts of the supply and demand shocks triggered by COVID-19 using their internal resources and characteristics, including strategic elements, the biggest explanatory factor remains the sector involved. This leads to important managerial and policy recommendations, principally stressing the importance of proactivity and agility for firms’ long-run performance, whereas in the short run the state must help mitigate the effects.

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69 3, XXV, 2022 Business Adminis a ion and Managemen 10.15240/ ul/001/2022-3-005 FIRM AGILITY AND DIGITALISATION LESS HELPFUL THAN EXPECTED DURING THE COVID-19 PANDEMIC, BUT VALUABLE IN THE LONGER RUN Tjaša Redek1, Tomaž Ča e 2, Ba ba a Ča e 3, Ma ej Če ne4, Ma jaž Koman5 1 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Economics, Slo enia, ORCID: 0000-0003-3100-7208, [email p o ec ed]; 2 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Managemen and O ganisa ion, Slo enia, ORCID: 0000-0003-1256-4471, [email p o ec ed]; 3 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Ma ke ing, Slo enia, ORCID: 0000-0003-0005-7288, [email p o ec ed]; 4 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Managemen and O ganisa ion, Slo enia, ORCID: 0000-0001-5049-588X, [email p o ec ed]; 5 Uni e si y o Ljubljana, School o Economics and Business, Depa men o Economics, Slo enia, ORCID: 0000-0002-4164-9784, [email p o ec ed]. Abs ac : Fi ms’ pe o mance du ing exogenous c ises depends on se e al ac o s, om s a egic o esigh , inancial eadiness, and a numbe o i m-speci ic as well as sec o al aspec s, also including luck and go e nmen suppo . The aim o his pape is o in es iga e he ex en o which he ‘c isis eadiness’ o i ms, de ined by ac o s like a p oac i e s a egic app oach, digi alisa ion, and inancial cons ain s, as well as he eliance on o a ailabili y o go e nmen suppo , is esponsible o he ou come du ing he COVID-19 c isis compa ed o he long- un con ibu ion made by hese ac o s. The empi ical in es iga ion uses a unique combina ion o i m-le el balance shee da a and unique su ey da a conce ning he s a egic ocus and implemen a ion o Indus y 4.0. While he li e a u e sugges s ha digi alisa ion, a s a egic p oac i e app oach, and c isis eadiness (i sel depending on se e al ac o s) impac ed he i ms signi ican ly du ing he COVID-19 c isis, he esul s show i m pe o mance p ima ily depended on o he (sec o al) aspec s se ing as a majo exogenous ac o impac ing hei pe o mance. Du ing he c isis, digi alisa ion was addi ionally men ioned as an impo an adjus men ac o . Howe e , using i m-le el da a we show ha while companies we e able o mi iga e ce ain impac s o he supply and demand shocks igge ed by COVID-19 using hei in e nal esou ces and cha ac e is ics, including s a egic elemen s, he bigges explana o y ac o emains he sec o in ol ed. This leads o impo an manage ial and policy ecommenda ions, p incipally s essing he impo ance o p oac i i y and agili y o i ms’ long- un pe o mance, whe eas in he sho un he s a e mus help mi iga e he e ec s. Keywo ds: COVID-19, i m pe o mance, c isis eadiness, digi alisa ion, i m-le el e idence. JEL Classi ica ion: D22, E32, O32. APA S yle Ci a ion: Redek, T., Ča e , T., Ča e , B., Če ne, M., & Koman, M. (2022). Fi m Agili y and Digi aliza ion Less Help ul han Expec ed Du ing he COVID-19 Pandemic, bu Valuable in he Longe Run. E&M Economics and Managemen , 25(3), 69–87. h ps://doi.o g/10.15240/ ul/001/2022-3-005 EM_3_2022.indd 69 15.9.2022 13:49:23 70 2022, XXV, 3 Business Adminis a ion and Managemen In oduc ion The wo ld had only jus bounced back om he 2009 c isis when in 2020 COVID-19 igge ed one o he bigges c ises in almos a cen u y, acco ding o he OECD (2020b), causing a majo dis up ion o wo ld heal h, economic ac i i y, well-being, and jobs. Es ima ed GDP pe o mance in 2020 shows he 27 membe s o he Eu opean Union on a e age los 6.1% o GDP compa ed o 2019 and a ound 660,000 jobs, despi e subs an ial go e nmen suppo . The g ea es decline was seen in I aly, losing almos 11% o GDP o e 2019. Spain, G eece, and C oa ia los 8% o mo e o GDP, being hi la gely due o hei dependence on ou ism. CEE economies los be ween 2.7% (Poland) and 5.6% (Slo enia) o GDP (Eu os a , 2021). While agg ega e es ima es ha e been a ailable o a ew mon hs, e y li le e idence can be ound on he c isis’ impac on he i m le el and he con ibu ion made by a ious ac o s o di e ences in i m pe o mance in 2019. The unp eceden ed simul aneous supply and demand shock caugh many i ms o gua d. While in heo y c isis eadiness on he i m le el depends on se e al ac o s, om ma ke dynamism, he gene al unce ain y i ms ace in no mal condi ions, i m inancial and non- inancial pe o mance (Pa nell, 2021), i m s a egy and size as well as pe cei ed likelihood o a c isis (Baah e al., 2020; Golube a, 2021; Pa nell, 2021), hese elemen s a e insu icien o explain he ac ual di e ences be ween companies. Li e a u e also sugges s ha a highe le el o digi alisa ion was an ad an age due o he abili y o adjus as e , i.e., build digi al esis ance, and ha i would also widen he gap be ween leade s and lagga ds in he K-shaped eco e y (Bai e al., 2021; Bo e , 2021). While one can ind e idence ocussed on a ce ain sec o (e.g., ou ism, hospi ali y, heal h), li le gene al e idence is a ailable conce ning he impac o ex e nal, en i onmen al, in e nal, and i m-le el ac o s on coun y-le el o c oss- coun y i m pe o mance du ing he COVID-19 c isis. The aim o his pape is o in es iga e i m pe o mance du ing he c isis by s udying he de e minan s o sales and alue added. The key esea ch ques ion is o wha ex en did ‘c isis eadiness’, de ined by a p oac i e s a egic app oach, digi alisa ion, inancial cons ain s as well as eliance on o a ailabili y o go e nmen suppo (e.g., u lough schemes), con ibu ed o i ms’ ela i e pe o mance once he ex e nal ac o s a e con olled o , as la gely de e mined by indus y ype, i ms’ posi ion in he global alue chain, di e si ica ion o ma ke s. The analysis elies on a combina ion o h ee da ase s: (1) an adminis a i e i m- le el; popula ion-wide da abase o inancial s a emen s o 120,000 i ms pe yea , along wi h: (2) In e na ional Fede a ion Robo ics da a o include he digi alisa ion aspec on he sec o al le el. Fo a subpopula ion o i ms, (3) de ailed su ey da a on a i m’s p oac i e and eac i e app oaches, Indus y 4.0, and inancial and non- inancial obs acles a e used o complemen he analysis and acili a e a con as be ween i ms ha a e gene ally mo e o less ‘c isis- eady’ i ms. The analysis o e s se e al impo an insigh s in o he impac o he c isis on i ms. While a mo e p oac i e app oach is impo an in he long un and in ha ime ame mo e p oac i e i ms do ha e highe alue added pe employee, he analysis also shows ha in 2020 he e ec o di e en s a egies was no signi ican . The mos impo an ac o was he sec o al aspec . This holds impo an implica ions o bo h managemen and policymake s, s essing he alue o sec o - speci ic suppo . In he con inua ion, he pape i s p o ides he heo e ical backg ound, de ining he de e minan s o c isis eadiness and hei expec ed impac on i m pe o mance. Following a desc ip ion o he me hodology, he esul s a e p esen ed and discussed, including he limi a ions and sugges ions o u u e esea ch. 1. Theo e ical Backg ound and Hypo hesisDe elopmen 1.1 Fi mAgili y,Mo i a ion, Pe o mance,andC isisReadiness Fi m pe o mance depends on se e al ac o s, om ex e nal mac oeconomic, indus y and ma ke de e minan s as well as business en i onmen ac o s, bu also on se e al i m-le el de e minan s. We a e pa icula ly in e es ed in he i m’s in insic mo i a ion as a de e minan o i m pe o mance. Two se s o i m mo i es a e in es iga ed: p oac i e and eac i e. P oac i e mo i es include expec ed compe i i e ad an age, e enue, and u no e g ow h (Ča e e al., 2019), ma ke sha e inc ease, imp o ed p oduc i i y, speed and lexibili y, achie emen o economies o scale, EM_3_2022.indd 70 15.9.2022 13:49:23 71 3, XXV, 2022 Business Adminis a ion and Managemen e iciency and mo i a ion, decision-making, and o he s (Zimme man & Bly he, 2013). Reac i e mo i es e lec i ms’ eac ions o changes in he en i onmen (Alonso-Almeida e al., 2015) and a e also impo an o i m pe o mance. These include p essu es om he compe i ion, buye s and supplie s, he equi emen s o pa ne s wi hin global alue chains (e.g., equi emen s o ho izon al and e ical in eg a ion), and eac ion o equi emen s om a mo e compe i i e business en i onmen , such as egula o y changes and o he p essu es om he ou side. Companies wi h s onge p oac i e mo i a ion and a s onge eac i e d i e can be expec ed o pe o m be e . We call hese companies mo e agile. Empi ical esea ch shows ha he ‘business as usual’ app oach leads o compa a i ely wo se long- e m esul s. Fo example, in Slo enia, lagga d i ms ha e been cha ac e ised by he ‘business as usual’ app oach and, despi e hem acknowledging he lag, ha e no adjus ed hei s a egy (P ašnika , 2010). On he con a y, he bes i ms we e highly mo i a ed by bo h in e nal desi es o g ow, inno a e, and s eng hen hei compe i i e posi ions. They also abso bed he a ailable in o ma ion om he en i onmen and eac ed quickly o p essu es om supplie s and buye s. No mally, hey also ope a ed in mo e dynamic en i onmen s, which equi ed quick eac ions o main ain hei long- e m compe i i e posi ion (P ašnika , 2010; P ašnika e al., 2017). Mo i es a e no impo an jus o he achie emen o he i m’s be e pe o mance bu also in ela ion o o he b oade goals. Fo example, P ajogo (2011) es ablishes a posi i e ela ionship be ween mo i a ion, ope a ional pe o mance and implemen a ion and b oade en i onmen al goals (gene al ela ionships). 1.2 C isisPe o manceandC isis Readiness In Ma ch 2020, he COVID-19 ou b eak was decla ed a pandemic. By hen, he economic impac was al eady ob ious. COVID-19 in luenced economies and companies ia h ee key channels: con ainmen measu es, supply-side in luences, and demand-side e ec s (OECD, 2020a). The ini ial con ainmen eac ions by go e nmen s e e ed o qua an ine, a el bans, and es ic ions and closu es o public places. These es ic ions placed se ious s ain on he supply side, hampe ing he no mal o ganisa ion o p oduc ion and business p ocesses in bo h manu ac u ing and se ices and dis up ing p ocesses in global alue chains and in e na ional ade. Some ac o ies empo a ily closed due o bo h heal h issues and supply- ela ed p oblems (supply chain and p o ision o se ices). The demand side was also a ec ed. The g ea e unce ain y, con ainmen measu es, and changed li es yles ( emo e wo k, home-schooling) impac ed pa e ns o demand and he s uc u e o consump ion, no ably in some se ice sec o s ( e ail, hospi ali y, pe sonal se ices) (Domadenik e al., 2020). The Eu opean economy was signi ican ly a ec ed by he i us. O e all, he 2020 da a show ha GDP declined ac oss he EU-27 (2020) by 6.1%, and in Slo enia by 5.5%. While in 2020 he COVID-19 c isis was milde han he impac o he 2009 c isis, he e ec is s ill expec ed o be mo e ully e ealed in he nex ew yea s. Mo e de ailed da a show ha in Slo enia o he se ices (NACE R, S, T) espec i ely declined by 29%, 31% and 17% in he i s and hi d qua e s o 2020 and i s qua e o 2021. Hospi ali y los 21% in he i s qua e o 2020 and p o essional se ices 19%. In con as , manu ac u ing ‘only’ los 15.3% in he same qua e (S a is ical O ice o he Republic o Slo enia, 2021). The decline is e y p onounced in e enue gene a ion and alue added, while employmen was mode a ely a ec ed, declining om 76.4% o 75.6%, whe eas he unemploymen a e ose om 4.5% o 5% (Eu os a , 2021). In he longe un, Baldwin and di Mau o Wede (2020) poin o “ he accumula ion o ‘economic sca issue’”, which e e s o he long- e m channels o in luence and hei endu ing e ec s. These e e o he lowe angible and in angible (including echnological) in es men and loss o po en ial ou pu , los compe i i eness, loss o i m-speci ic in angible capi al, loss o human capi al, de e io a ion o skills, which a e pa icula ly dange ous amid he echnological ans o ma ion and inc eased global compe i ion, impac ing bo h i m g ow h and he abili y o su i e (Be iol e al., 2019; Pe eshybkina e al., 2017; Picca ozzi e al., 2018; Po es, 2020). Howe e , he e ec s o hese aspec s emain o be obse ed. C isis eadiness on he i m le el is ano he i al aspec . C isis eadiness e e s o p epa ing a i m o add ess c isis e en s p oac i ely, a e , o mi iga e he e ec s o a c isis (Pa nell, EM_3_2022.indd 71 15.9.2022 13:49:24 72 2022, XXV, 3 Business Adminis a ion and Managemen 2021). O cou se, whe he his in ol es c isis managemen o no depends on he i m’s size, dynamics o he en i onmen , e c. I can be obse ed om an in e nal pe spec i e, a manage ial pe spec i e and also om a inancial pe spec i e because i ms wi h mo e cash esou ces and a e less indeb ed a e likely o o e come he c isis be e . Empi ical e idence sugges s ha accumula ed deb in an unce ain en i onmen can cause he ampli ica ion o he c isis and a se ies o ailed i ms due o a c edi c unch (Bole e al., 2018). F om he manage ial and o ganisa ional pe spec i e, c isis eadiness also e e s o de eloping a ce ain s uc u e, cul u e, eac i eness o agili y. Mills and Ke emah (2020) a gue ha agili y ma e s, while Dykes e al. (2020) belie e ha bo h speed and agili y ma e . Following Pa nell (2021), we con end ha i ms ope a ing in mo e dynamic ma ke s (including hose unde g ea e p essu e om compe i o s, buye s, e c) b inging a highe le el o unce ain y will lead he i m o become mo e agile and mo e p epa ed o ace changes. In addi ion, in e nal p oac i e mo i es can be expec ed o con ibu e posi i ely o c isis eadiness. S ill, gi en he ex en o he COVID-19 c isis and he simul aneous and unp eceden ed supply and demand shocks, he ques ion is whe he a i m’s eadiness was able o signi ican ly impac i s pe o mance amid such hea y ex e nal es ic ions. 1.3 Implemen a iono New Technologies, Indus y 4.0, Digi alisa ion, and COVID-19 Indus y 4.0 o he 4 h Indus ial Re olu ion has been changing he na u e o p oduc ion and doing business gene ally. Wi h key echnologies anging om digi al p ocess managemen sys em (e.g., ERP, CRM, RFID) o obo isa ion, sma ac o ies, a i icial in elligence as well as ‘simple’ echnologies, he na u e o doing business has been changing apidly. Companies implemen new echnologies wi h many mo i es, bu p ima ily due o he expec ed long- e m s a egic bene i s o e sho - e m e iciency (e.g., cos sa ings and lexibili y) (Če ne e al., 2017). Al hough echnology enhances pe o mance, i can b ing addi ional social cos s (Chiacchio e al., 2018; G ae z & Michaels, 2018; Rüßmann e al., 2015; Thoben e al., 2017). Du ing he COVID-19 c isis, he expec a ion ollowing he lockdowns was ha he mo e echnologically ad anced i ms, i ms ha could he e o e mo e easily swi ch o e o emo e wo k o pu many o hei p ocesses on- line (e.g., e-comme ce), we e less a ec ed by he shock o be e e ained hei compe i i e posi ion in he pandemic (Be iol e al., 2019; Bo e , 2021; Golube a, 2021). Howe e , e idence is sca ce and ails o ully inco po a e aspec s o he sec o al pe spec i e. 1.4 Fi mPe o mance Fi m pe o mance is a mul idimensional concep (Fe nández-Temp ano & Teje ina-Gai e, 2020; Golube a, 2021) measu ed by he e u n on asse s, e u n on in es men , e u n on equi y, bu also i m goals like sus ainabili y (Zabka & Redek, 2020). While any comp ehensi e assessmen o i m pe o mance should also be mul idimensional, elying on a se o inancial and non- inancial indica o s (Lebas & Euske, 2002), empi ical analyses ocus on ei he measu ing he achie emen o long- e m s a egic goals, alue added, p o i abili y, i m g ow h (using alue added, ROA, ROI, sales g ow h, p o i abili y g ow h, also co po a e epu a ion, cus ome loyal y, e c) and moni o ing hei sho - e m e iciency and measu emen o he achie emen o ope a ional goals (cos s, sales, quali y, e c) (Ča e e al., 2019). S udies ha e employed ei he alue added (Iazzolino & Laise, 2013; Lang o d & Haynes, 2015; Shubi a, 2019), e u n on asse s, in es men s o equi y o a combina ion o hese (Giudici & Bona en u a, 2018; Naka ani, 2019; Pa k e al., 2019; Sewchu an e al., 2019; Viscon i, 2020; Yanagi, 2018) as indica o s o longe - e m i m pe o mance. The alue added app oach is he mos es ablished in economics (A ellano & Bond, 1991; Le insohn & Pe in, 2003; Olley & Pakes, 1996; Ro iga i & Mollisi, 2018) o measu ing i m pe o mance in he longe e m. In he sho un, especially in a c isis like COVID-19, o he measu es o pe o mance a e impo an , chie ly e enue, in es men , and employmen elas ici y o demand. We ocus on e enue in he analysis as such da a a e cu en ly he mos eliable and ollowing Bachas e al. (2020), who a gue ha COVID-19 c ea ed a e enue shock. They added ha he analysis p edic ed ha less han hal o he i ms would emain p o i able by he end o 2020, abou 5–10% o he o mal agg ega e annual pay oll would be los , and i m exi a es would double. In he USA as well, he da a show ha COVID-19 had a signi ican nega i e sales impac . This EM_3_2022.indd 72 15.9.2022 13:49:24 73 3, XXV, 2022 Business Adminis a ion and Managemen was mos p ominen in he 2nd qua e o 2020, wi h an a e age loss o 29% seen in sales (Bloom e al., 2021). Ye , he o e all p onounced nega i e e ec e eals signi ican he e ogenei y, “wi h o e 40% o i ms epo ing ze o o a posi i e impac , while almos a qua e epo losses o mo e han 50%” (Bloom e al., 2021). In Slo enia, some indus ies, among hem cons uc ion, inance and insu ance, in pa in o ma ion and communica ion echnology and some b anches o manu ac u ing, ha e eco ded a signi ican inc ease (S a is ical O ice o he Republic o Slo enia, 2021; see also Oblak, 2021; Čehajić & Košak, 2021). The EU and na ional go e nmen s helped he hea ily a ec ed economy (Dau i & Elezi, 2022; Milano ić & S amenko ić, 2022) and jobs du ing he pandemic wi h conside able suppo p og ammes du ing he lockdowns, ocused on e aining employmen and job u lough schemes (Republic o Slo enia, 2021b), and an ambi ious eco e y plan o Eu ope concen a ed on boos ing pos -COVID-19 g ow h wi h R&D, he g een ansi ion, and inc easing gene al esilience (Eu opean Commission, 2021). Following he li e a u e, we a gue ha p oac i e i ms a e on a e age mo e success ul han eac i e ones and achie e highe alue added pe employee in he longe un. H1: Mo e agile i ms achie e highe e enue g ow h pe employee o e he long un. H2: Mo e agile i ms a e on a e age mo e success ul han less agile ones and achie e highe alue added pe employee o e he longe un. H3: Expo s has a posi i e impac on alue added and mo e agile i ms a e mo e expo - o ien ed. On he con a y, gi en he sudden unexpec ed supply- and demand-side (OECD, 2020) shocks, we hypo hesise ha he 2020 pe o mance was a ec ed mo e by ex e nal ac o s han i m-le el de e minan s. H4: Du ing he COVID-19 pe iod in 2020, di e ences in pe o mance among i ms did no depend on agili y, bu p ima ily depended on in e nal ac o s ela ed o liquidi y as well as he indus y and o he ex e nal ac o s (including expo o ien a ion, access o c edi ). H5: Digi alisa ion and he use o new echnologies posi i ely impac ed he pe o mance o i ms du ing he c isis. H6: Go e nmen suppo had a posi i e impac on i ms’ pe o mance. 2. Resea ch Me hodology 2.1 Da a The analysis elies on a combina ion o h ee da ase s. The i s is he popula ion da ase wi h balance shee and income s a emen da a o all i ms in Slo enia (in o al, a ound 120,000 pe yea ). These da a a e o be used while analysing he inancial pe o mance o i ms in he sample. This da ase allows us o also p esen he sample in compa ison o he gene al Slo enian popula ion o i ms. Second, we use da a om a as su ey conduc ed among Slo enian companies in 2018/2019 wi h a ocus on Indus y 4.0. The su ey ques ionnai e comp ised 29 ques ion se s wi h sub-ques ions. I in es iga ed: (1) he use o new echnologies, in en ion o use, and unde s anding o he need o u u e use; (2) mo i es o he implemen a ion and use o new echnologies (p oac i e and eac i e mo i es o i ms o in es men s and o he mo i es (use ulness, ease o use, abso p i e capaci y, e c); (3) obs acles o implemen a ion ( inancial and non- inancial, pe cei ed isks); (4) he ac ual use o echnologies (which p ocesses, in ensi y o use, in en ion o u u e use); (5) i m pe o mance, Indus y 4.0 esul s and impac s on i m pe o mance (e iciency, s a egic goals); and (6) i m demog aphics. The su ey was comple ed by 218 manage s, mainly o la ge companies. Thi d, In e na ional Fede a ion o Robo ics da a a e used o con ol o he gene al use o echnology in he sec o . The sample o i ms s udied in he su ey comp ised a o al o 218 companies. Da a we e collec ed in 2018 and 2019. Mos companies (41.7%) we e medium (50–249 employees), 14% o i ms we e la ge, he es we e small. All companies we e en e p ises – he g oup comp ised no sole-p op ie o s. Manu ac u ing (NACE C) was he sec o o 168 companies, while he es came om di e en se ices wi h wholesale and e ail ade (NACE G) and p o essional and scien i ic se ices (NACE M) domina ing. We in es iga e he pe o mance o companies be ween 2017 and 2020, assuming ha he companies we e ope a ing in a simila in e nal and ex e nal en i onmen al eady 1 yea p io o he su ey. In addi ion, we assume ha in 2020 he companies we e as agile as hey we e in 2019 when he da a we e collec ed, i.e., he in e nal en i onmen has no changed since 2019 (when he da a collec ion ended) and ha he ( inancial) esul s in 2020 EM_3_2022.indd 73 15.9.2022 13:49:24 74 2022, XXV, 3 Business Adminis a ion and Managemen also e lec he eadiness o i ms de eloped in 2018–2019. 2.2 Me hodology A combina ion o s a is ical and econome ic app oaches was used o s udy he con ibu ion o a i m’s s a egic beha iou o i s pe o mance in he sho e m in bo h 2020 and he longe e m. Su ey Da a and Empi ical Es ima ion The key a iables o di iding i ms in o mo e and less agile i ms we e based on he su ey. Scales o measu ing he in ensi y and impo ance o p oac i e and eac i e mo i es ha shape i m beha iou we e buil using es ablished scales om he li e a u e (Tab. 1 wi h a ele an e e ence o each ac o ). Each mo i e was measu ed using a se o ou s a emen s e alua ed on a 7-poin Like scale (Tab. 1). P oac i e and eac i e mo i es push companies o adjus mo e quickly o he ma ke o o d i e he change hemsel es. We assume ha companies which a e mo e d i en by ei he p oac i e o eac i e mo i es a e mo e agile. To es ima e he le el o p oac i e o eac i e beha iou , he a e age alue o all p oac i e o eac i e mo i es was calcula ed. The co ela ion (0.96; sig. 0.000) shows ha he i ms which a e mo e eac i e a e also mo e p oac i e. Bo h a e hus conside ed as an indica o o agili y. Fi ms we e hus di ided in o wo g oups based on he median alue o he sum o bo h p oac i e and eac i e ac o s o disc imina e be ween hose unde g ea e p essu e om ou side ac o s as well as hei p oac i e d i e and a e he eby Reac i e P oac i e Supplie p essu e (Obal, 2017); Buye p essu e (Obal, 2017); Compe i o p essu e (Obal, 2017); En i onmen compe i i eness (Dill, 1958; Volbe da & an B uggen, 1997) Expec ed compe i i e ad an age (Obal, 2017); Expec ed e iciency imp o emen s (Weiss e al., 1999); Fi m epu a ion (Weiss e al., 1999) Minimum sco e 4; maximum sco e 28 Minimum sco e 3; maximum sco e 21 Sou ce: own Tab. 1: Fi m mo i es o change Fig. 1: A e age alue o eac i e and p oac i e mo i es in he wo g oups Sou ce: own EM_3_2022.indd 74 15.9.2022 13:49:26 75 3, XXV, 2022 Business Adminis a ion and Managemen mo e agile han hose ha a e less eac i e and less p oac i e in o al. Fi ms in he mo e agile g oup had bo h he sum o he p oac i e ac o s and he sum o eac i e ac o s abo e hei espec i e median alues. In o al, among he 218 i ms, 82 i ms we e no highly mo i a ed, while 136 we e in he highly mo i a ed, mo e agile g oup. Fig. 1 summa ises hei p oac i e and eac i e mo i es. Su ey da a we e used o es ima e selec ed di e ences be ween i ms, bu also as an inpu o he p oduc ion unc ion es ima ion. 2.3 Empi icalApp oach oEs ima ing he P oduc ion Func ion In he longe un, we ollow he s anda d app oach o es ima ing p oduc i i y by explaining he elas ici y o alue added o a se ies o explana o y a iables. The p oduc ion unc ion es ima ion was done using he p odes module, elying on he Le insohn- Pe in es ima o s (Le insohn & Pe in, 2003), wi h he Acke be g-Ca es-F aze co ec ion in he empi ical es ima ion (Ro iga i & Mollisi, 2018). Reg ession analysis was unde aken o es ima e he impo ance o in angible capi al o i m p oduc i i y in he longe un. The eg essions ollowed he s anda d app oach. In o de o explo e he impac o in angible asse s on i m pe o mance, we ocus on explo ing he co ela ion be ween i m p oduc i i y and in angible asse s. We es ima e a ela i ely pa simonious p oduc ion unc ion: ln ( alue added)i = α + β1ln(capi al)i + + β2 ln(employ)i + δAi + β3j Xj + γI + δT + εi (1) whe e alue addedi , capi ali and employi a e alue added (as he di e ence be ween sales and ma e ials and se ices cos s), ixed asse s, while employi is he a e age numbe o ull- ime employees. We also conside he impo ance o inancial indica o s (cash a ailabili y, sho - e m deb ), digi alisa ion (numbe o di e en Indus y 4.0 echnologies used, numbe o digi alised p ocesses), expo -o ien a ion (sha e o expo s in o al sales) and i m agili y (A). We u he con ol o ime (T) and indus y (I) ixed e ec s in all speci ica ions. εi is he e o e m. In he sho un, we a e especially in e es ed in sales. While i ms canno impac ixed cos s in he sho un e y much, he impac on alue added would be unde he conside able in luence o he cos s uc u e. On he o he hand, sales exhibi he e ec o he c isis mo e di ec ly. In addi ion, i is mo e unde he in luence o he i m’s agili y o i s abili y o make he igh decisions. We also look a he inancial indica o s as abo e since hey a e e y impo an in he e y sho un (e.g., abili y o pay ma e ials), and a he indus y. We also include among he o he explana o y echnological aspec s, as men ioned abo e. Due o he limi ed numbe o obse a ions, OLS is applied. Desc ip i e s a is ics a e p o ided in Tab. A1 in he Appendix. ln(sales)i = α + β1ln(capi al)i + + β2ln(ma e ial_cos s)i + + β3ln(employ)i + δAi + β3j Xj + γI + εi (2) 3. Resea ch Resul s 3.1 Compa a i ePe o manceo Fi ms in he Longe Run Fi ms ha a e mo e d i en by ex e nal eac i e mo i es o in e nal p oac i e mo i es o bo h pe o m be e in he longe un. This is es ed using bo h pe cei ed pe o mance as well as he i ms’ inancial s a emen s da a. Sales pe employee in he mo e agile g oup was mo e han wice he le el han in he less agile g oup, €327,000 compa ed o €149,000. In bo h cases, he dis ibu ions o sales pe employee (Fig. 2) a e skewed, al hough he mo e agile g oup has a s onge igh ail. Simila is seen o he dis ibu ion o alue added pe employee. In he mo e agile g oup, alue added pe employee in he p e-COVID-19 pe iod was €522,000 pe employee compa ed o €451,000 in he less agile g oup. Mo eo e , he median alues o bo h sales and alue added pe employee show he mo e agile g oup pe o med s a is ically signi ican ly be e (Fig. 2, Tab. 2). The mo e agile companies a e on a e age bigge , wi h 195 employees in compa ison o 164 employees, ye he di e ences a e no s a is ically signi ican (p = 0.1113). The mo e agile companies a e also mo e expo -o ien ed, wi h o al expo s on a e age ep esen ing 57% o all sales compa ed o ‘jus ’ 48.6% in he less agile g oup, wi h he di e ence being highly s a is ically signi ican . The Slo enian economy is highly expo -o ien ed wi h expo s a a ound 80% o GDP, anging o example om 2016 o 2020 be ween 77.6% and 84.8% o GDP (S a is ical O ice o he Republic o Slo enia, 2021).The mos expo -o ien ed company e en EM_3_2022.indd 75 15.9.2022 13:49:26 76 2022, XXV, 3 Business Adminis a ion and Managemen expo ed all o i s p oduc s and was in he mo e agile g oup. The mo e agile g oup was also signi ican ly mo e digi alised. On a 4-poin sel -e alua ion scale o he in ensi y o digi alisa ion (no ice, pa ially digi alised, ad anced, digi al champion), 45% o he less agile g oup we e no ices and ano he 46% pa ially digi alised. In he mo e agile g oup, 16% in o al we e ei he digi al champions o ad anced use s, and only 31% we e no ices. F om he 16 a ailable Indus y 4.0 echnologies (see Fig. 3), on a e age he mo e agile g oup used 5.4 di e en echnologies, while he less agile one jus 2.9 (signi icance 0.000). When compa ing he numbe o digi alised business p ocesses, he mo e agile had on a e age 3.31 p ocesses digi alised, while he less agile had only 0.79. Among he mo e agile i ms, e en 50% had in place digi alised inance and accoun ing and 49.3% business planning. Mo e han 40% o he agile i ms had digi alised pu chasing and p oduc ion. The si ua ion is comple ely di e en in he less agile g oup. A me e 13.4% o he g oup digi alised accoun ing and inance – and his was also he business p ocess ha was he mos digi alised. As sel - epo ed, he mo e agile g oup was also mo e likely o excel abo e he indus y a e age han he less agile one (Fig. 4). The di e ences we e s a is ically signi ican in sales and p o i g ow h, ma ke sha e g ow h, in success wi h he in oduc ion o new p oduc s and se ices, and ( he mos highly signi ican ) Fig. 2: Dis ibu ion o e enue pe employee, alue added pe employee, and employmen Sou ce: own Mean Median p5 p95 S d. de . Min Max N Value added pe employee** (in €) Less agile 45,147 37,608 19,367 86,931 27,719 1,870 218,501 249 Mo e agile 52,190 39,487 17,998 104,527 58,011 −1,874 733,774 409 Re enue pe employee** (in €) Less agile 148,714 111,872 49,776 296,859 154,309 20,794 1,432,748 249 Mo e agile 326,946 125,186 45,186 491,194 1,558,217 18,407 19,900,000 409 Ne e u n on asse s Less agile 7.03% 4.86% 0.00% 20.32% 7.94% −3.11% 58.05% 252 Mo e agile 6.02% 5.02% 0.00% 16.19% 5.65% −4.06% 41.97% 409 Numbe o employees Less agile 164.0 63.7 11.4 734.1 306.0 0.0 1,928.6 249 Mo e agile 195.1 73.6 12.3 781.0 437.6 0.0 4,390.7 409 Expo s sha e*** Less agile 48.61% 48.72% 0.00% 98.67% 35.84% 0.00% 99.98% 249 Mo e agile 57.00% 67.19% 0.74% 98.74% 34.79% 0.00% 100.00% 409 Sou ce: Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021) No e: Signi ican di e ences: * 5%; ** 1%; *** 0.1%. Tab. 2: Compa ison o i m pe o mance be ween 2017 and 2019 EM_3_2022.indd 76 15.9.2022 13:49:27 77 3, XXV, 2022 Business Adminis a ion and Managemen in he i m’s epu a ion. The di e ence in alue added as he mos impo an indica o o a i m’s pe o mance is s a is ically signi ican no only be ween he wo g oups, bu also when compa ed o he indus y a e age, con i ming he alidi y o he sel -assessmen . To es he impo ance o a i m’s agili y om he pe spec i e o i s pe o mance in he longe un, he Olley-Pakes es ima ion me hod wi h an ACF co ec ion employing he p odes S a a module was used, es ima ing he elas ici y o alue added o a s anda d se o p oduc i i y de e minan s wi h addi ional con ols, he i s including agili y, hen he le el o echnological ad ancemen being measu ed by he numbe o di e en Indus y 4.0 echnologies used in Fig. 3: Sha e o all i ms in he g oup wi h digi alised p ocesses Sou ce: Su ey o he Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021) Fig. 4: Pe cei ed ela i e assessmen o i ms compa ed o he indus y a e age* (le ) and alue added pe employee om inancial s a emen da a o manu ac u ing (NACE C) ( igh ) Sou ce: Su ey o he Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021) No e: Like scale: 1 = much wo se han indus y a e age; 7 = much be e han indus y a e age. 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Min Max Value added pe employee 879 49,233.99 51,672.26 −1,873.681 837,373.5 Re enue pe employee 879 256,652 1,228,867 18,406.59 1.99e+07 Subsidies om he s a e 883 5,877.148 22,438.83 0.00 216,549 Employmen 883 181.67 395.67 0.00 4,429.14 Sha e o expo s in e enue 879 0.53 0.35 0.00 1.00 Supplie p essu e 724 3.07 1.26 0.75 6.25 Buye p essu e 720 3.32 1.39 1.00 6.5 Compe i o p essu e 720 3.99 1.46 1.00 6.75 En i onmen compe i i eness 681 5.44 1.33 1.00 7.00 Expec ed compe i i e ad an age 681 4.83 1.23 1.00 7.00 Expec ed e iciency 681 5.13 1.21 0.75 7.00 Expec ed epu a ion 681 5.58 1.39 1.00 7.00 Numbe o echnologies used 883 4.45 3.44 0.00 16.00 Numbe o digi alised p ocesses 883 2.35 2.79 0.00 9.00 Sou ce: Agency o he Republic o Slo enia o Public Legal Reco ds and Rela ed Se ices (2021) Tab. A1: Desc ip i e s a is ics o key a iables EM_3_2022.indd 87 15.9.2022 13:49:36