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A Framework for Valuation and Prioritization of Patents Using a Combined MADM Approach. Case Study: Nanotechnology

Abstract

Patent valuation and prioritization is one of the main activities for the management of intellectual property assets in an organization. So far, numerous attempts have been made to determine the value of patents, some of which have not been efficient due to ignoring some effective dimensions or considering the same importance for all aspects. To overcome this challenge, this research aims to provide a framework for valuing and prioritizing patents using a combination of MADM methods. For this purpose, first, the indicators for patent valuation and prioritization were taken from the literature and aggregated and finalized based on opinions of experts of technology management as well as nanotechnology in the form of a Delphi method. Second, the indicators were weighted, and their importance specified based on expert opinions using the questionnaire tool and stepwise weight assessment ratio analysis (SWARA) method. Third, the additive ratio assessment (ARAS) method was used to value and prioritize the patents. For this reason, 12 nanotechnology patents, registered in 2016 at the Iranian Administration of Registration of Documents, were valued and ultimately prioritized. The results from the criteria weights indicate that commercial and market potential and the economic value should be selected as the most critical dimensions. Also, among the indicators, the project investment cost, the costs of production and commercialization and the economic relevance, were selected as the most critical indicators. Among the 12 patents examined, "Gelatin-Chitosan/Carbon Nanotube Composite Scaffolds for Bone Tissue Engineering Applications" was identified as the most valuable patent.

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A Framework for Valuation and Prioritization of Patents Using a Combined MADM Approach. Case Study: Nanotechnology

Author: Heidary Dahooie, Jalil
Publisher: Technická Univerzita v Liberci
Year: 2019
Source: https://dspace.tul.cz/bitstreams/a320ad8e-3bb3-4ddc-8176-dec3e1d97f42/download
100 2019, XXII, 3
Business Adminis a ion and Managemen
DOI: 10.15240/ ul/001/2019-3-007
In oduc ion
In angible asse s play a signi ican ole in o he
a eas, in pa icula , de eloping he s a egy
and c ea ing a pa en po olio o o ganiza ions
(Wang, Ga cía, Guija o, & Moya, 2011).
In gene al, inno a ion can be conside ed
as he engine o de eloping en e p ise
compe i i eness. To his end, he esea ch and
de elopmen uni o o ganiza ions is ocused on
in en ions and hei legal p o ec ion (Lee, Pa k,
& Jang, 2015). Today, a signi ican po ion o
he asse s o o ganiza ions is in angible asse s
(Bishop, 2003). In ellec ual p ope y is ypically
de ined as a se o p oduc s ha a e p o ec ed
unde he laws ela ing o pa en s, copy igh s,
adema ks, and ade sec e s (Kuma , 1994).
S udies show ha h ee main ad an ages o
pa en s, which add o he impo ance o hei
egis a ion, a e o encou age he c ea ion
o knowledge and inno a ion, o main ain
knowledge in he o ganiza ion, and o p o ec
iden i y and cha ac e is ics o change (Kuma ,
1994). Acco dingly, de e mining he alue o
pa en s is a c i ical ac o which plays a i al
ole in he success o o ganiza ions (Ande son,
1992). A pa en is a se o exclusi e igh s g an ed
by a coun y o an in en o o a limi ed pe iod,
in exchange o de ailed public disclosu e o
he in en ion (WIPO, 2008). O ganiza ions own
a la ge numbe o hese egis e ed echnologies
and in en ions (PCT, 2011). Success ul
exploi a ion and managemen o hese pa en s
is a c i ical ac o in he business s a egy o he
o ganiza ion (IP4Inno, 2008). In his ega d,
pa en alua ion and p io i iza ion is one o he
main ac i i ies ela ed o he managemen o
in ellec ual p ope y asse s in an o ganiza ion.
Indeed, knowing he economic alue and he
impo ance o in ellec ual p ope y igh s helps
o make s a egic decisions abou he asse s o
he o ganiza ion and also acili a es in ellec ual
p ope y comme cializa ion and ansac ions
(IP4Inno, 2008).
The co ec and accu a e alua ion o pa en s
is a conce n ha has led many esea che s
o iden i y he c i e ia o his pu pose (Lee &
Sohn, 2016; Fische & Leidinge , 2014). The e
a e di e en app oaches o alue and p io i ize
pa en s (Pa & Smi h, 1994), including cos -
o ien ed (D ews, 2001), ma ke -o ien ed (Da yl
& D ews, 2006), income-o ien ed (Kamiyama,
Sheehan, & Ma inez, 2006) and eal op ions
app oach (Pi ke hly, 1999). These me hods
canno calcula e he economic alue o pa en s
and in angible asse s, and hei esul s a e
di e en (Young-Ki, Seung-Jun, & Seong-Taek,
2016). In pa icula , he cos -o ien ed app oach
does no ha e he abili y o calcula e po en ial
u u e p o i ; ma ke -o ien ed app oach can be
measu ed in heo y, bu in p ac ice, he e is
gene ally no ma ke o compa e he alue o
he desi ed pa en ; and he income-o ien ed
me hod is also alid in opinion, bu in p ac ice
he e is no abili y o calcula e u u e cash
low (Hy önen & Ja imo, 2010). On he o he
hand, esea che s ha e ound ha alua ion
and p io i iza ion o pa en s a e no su icien
enough i we only conside a pa icula c i e ion
( o wa d ci a ions, backwa d ci a ions, pa en ’s
li e, e c.) (Rei zig, 2004).
Acco dingly, a wide ange o c i e ia
should be conside ed o his pu pose (Wang,
Ga cía, Guija o, & Moya, 2011). Gi en
he need o add ess di e en ules and he
di e ence be ween he impo ance o each o
hese c i e ia, mul i-a ibu e decision-making
(MADM) me hods can be bene icial (Chiu &
Chen, 2007; Dahooie, Vanaki, Mohammadi,
& Fi ooz a , 2018). MADM app oaches make
A FRAMEWORk FOR VALUATION
AND PRIORITIZATION OF PATENTS USING
A COMBINED MADM APPROACH.
CASE STUDY: NANOTECHNOLOGY
Jalil Heida y Dahooie, Na id Mohammadi, Mehdi Mohammadi,
Pa isa Shahmohammadi, Zenonas Tu skis, Jonas Šapa auskas
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i possible o o e come he complexi y o
his issue and acili a e decision-making on
pa en s and de e mining hei s a egic posi ion
(Wang, Ga cía, Guija o, & Moya, 2011).
Ano he app oach ecen ly conside ed by he
esea che s in he a ea o echnology alua ion
is MADM app oach (Si ile ičius, Za adskas, &
Tu skis, 2008; Za adskas, Tu skis, Vol ačio as,
& Kildiene, 2013; Za adskas, An uche iciene,
Sapa auskas, & Tu skis, 2013). The logic o
hese me hods elies on he p inciple ha
each o he pa en indica o s calcula es a pa
o he alue o he op ion, and he e o e, i
is necessa y o conside all he dimensions
and indica o s oge he when calcula ing he
pe o mance o each pa en (Ma ei, 2009;
Young-Ki, Seung-Jun, & Seong-Taek, 2016).
This app oach akes in o accoun a ious
alua ion indica o s, de e mines he alue and
posi ion o pa en s (Chiu & Chen, 2007). So a
li le a en ion has been paid o his app oach,
and adi ional me hods ha e been mainly used
o he alua ion o pa en s. This pape p o ides
a amewo k o using MADM me hods o alue
pa en s and ills he gaps in he li e a u e is as
ollows:
 In ending o o e a comp ehensi e pa en
assessmen model, he c i e ia emphasized
in pas esea ches should be summa ized
and an app oach should be p oposed
ha in addi ion o ga he ing he iews o
he expe s on he de eloped model can
localize app op ia ely o he condi ions o
he case s udy.
 Since he decision-making me hods
p e iously used in he ew ela ed s udies
a e complica ed and ime-consuming, his
s udy o e s o use mul i-a ibu e decision-
making me hods, which in addi ion o
easiness, ha e he necessa y e iciency
and can ake in o accoun he iews o he
expe s in he e alua ion p ocess.
 This esea ch uses eal da a egis e ed in
he o m o pa en s, in con as o many
p e ious s udies ha only conside he
expe opinions o e alua e he al e na i es.
In he i s s ep o he esea ch, he
indica o s o p io i iza ion and alua ion o
pa en s ha e been ex ac ed om he li e a u e.
Then, using he opinions o he expe s in he
ield o echnology managemen as well as
he ield o nano echnology, hese indica o s
ha e been inalized based on he amewo k
o he uzzy Delphi me hod and ca ego ized
acco ding o hese opinions as well as gene al
ca ego ies in p io i iza ion and alua ion
a icles. Then, using he iews o he expe s
in bo h a eas, he weigh o he indica o s has
been ob ained based on a MADM me hod,
SWARA. In he end, using he ARAS me hod,
alua ion and p io i iza ion o pa en s in he
ield o nano echnology (12 pa en s), egis e ed
a he I anian Adminis a ion o Regis a ion o
Documen s in 2016, has been add essed.
In he i s sec ion a e he in oduc ion,
he backg ound o his esea ch is e iewed,
and he inal indica o s a e aken om he
li e a u e. Then, he esea ch me hodology
and MADM app oaches used in his esea ch
a e desc ibed. La e , a e desc ibing he case
s udy, he da a analysis is done o weigh and
p io i ize he pa en s. Finally, he conclusions o
he esea ch a e exp essed.
1. Backg ound Re iew
As p e iously s a ed, p io i iza ion and alua ion
o pa en s hold a special place in manage ial
decisions, especially in knowledge-based
o ganiza ions (Spinello, 2007). Besides, his
alua ion equi es simul aneous a en ion o
mul iple c i e ia a ec ing he alue o pa en s
(Rei zig, 2004). Wi h he help o mul i-a ibu e
decision making, he in ellec ual p ope y
alua ion app oach has been used in se e al
a icles o inc ease he accu acy o decision
making on hese asse s (Chiu & Chen, 2007;
Young-Ki, Seung-Jun, & Seong-Taek, 2016).
This sec ion o he pape ies o e iew he
p e ious a icles in he ield o p io i iza ion and
e alua ion o pa en s o explain he esea ch gap
in his a ea and de i e he ini ial lis o c i e ia
used. Tab. 1 shows he mos c i ical esea ches
in e ms o pu pose, p inciples, me hod(s), as well
as he esul s. Because he de ails o he c i e ia
ha e been showed in Tab. 3, we summa ized he
c i e ia se o each pape in Tab. 1.
In addi ion o he s udies desc ibed in he
able abo e, o he esea che s ha e also
ied o iden i y he c i e ia o alua ion and
p io i iza ion o pa en s (Wu & Tseng, 2006;
E ns , Legle , & Lich en hale , 2010; U.S. Pa en
Applica ion Pa en No. 10/615,068, 2003;
Kochupillai & Smi h, 2007; Fallah, Fishman, &
Reilly, 2011; an de Vo s , 2011; Kopczewska
& Kopy , 2014; Falk & Kenne h, 2017; Hi schey
& Richa dson, 2001; Fab y, E ns , Langholz, &
Kös e , 2006).
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Au ho s
(yea ) Pu pose C i e ia Me hod Resul s
(Lee & Sohn,
2016)
Analysis
o pa en
po olio
Po olio size, # o claims,
backwa d ci a ions,
o wa d ci a ions,
echnology g ow h a es,
…
Fuzzy AHP Ma ke abili y and
echnology dimensions
ha e almos he same
weigh .
(Chiu & Chen,
2007)
Valua ion
o pa en s
The essence o echnology,
he cos dimensions,
he p oduc ma ke , …
AHP The cos dimensions a e
he mos impo an .
(Collan,
Fed izzi, &
Luukka, 2013)
Rank
pa en s
S a egic i , echnical
quali y, licensing po en ial,
…
Fuzzy
TOPSIS-AHP
The use o echnical
expe s’ opinions inc eases
he accu acy o alua ion.
(Huang, 2016) Analysis o
he pa en
po olio
# o pa en s g an ed, R&D
human esou ces, o wa d
and backwa d ci a ions, …
TOPSIS and
GRA
GRA is sui able o
analyzing sequen ial- ype
da a.
(Young-Ki,
Seung-Jun, &
Seong-Taek,
2016)
Indica o s o
echnology
alua ion
size o he po olio,
he numbe o claims,
he backwa d ci a ions,
he o wa d ci a ions, …
AHP Dimensions o echnology
quali y and echnology
g ow h a e con ibu e
o 58% in echnology
alua ion.
(Fische &
Leidinge ,
2014)
Pa en
alua ion
Pa en amily size, he
# o o wa ding ci a ions,
he # o IPC classes, …
S a is ical
me hods
Fo wa d quo es and amily
size a e s ongly ela ed o
pa en alue.
(Chiesa &
Gila doni,
2005)
Valua ion o
echnology
in buy-
coope a e-
sell
decisions
The cu en alue
o p ojec cash lows,
de ia ion o p ojec alue
index, p ojec in es men
cos , …
S a is ical
me hods
To e alua e he pa en ,
you mus i s iden i y
he scope o he pa en
and i s pu pose and hen
conside di e en alua ion
app oaches oge he .
(Pa k & Pa k,
2004)
Technology
alua ion
A o al o 13 indica o s in
ou dimensions: in insic,
applica ion, alue- ype,
and alue-size.
S a is ical
me hods
In e alua ing he pa en ,
he opinions o ield
expe s should be used.
(Hy önen &
Ja imo, 2010)
Technology
alua ion
The size and li e cycle
o he po en ial ma ke ,
he dis inc ini ial alue, …
Scena io
app oach
Combining inancial and
non- inancial indica o s
educes he unce ain y
inhe en in he na u e o
he alua ion.
(Lee, Pa k, &
Jang, 2015)
Iden i ying
alua ion
indica o s
The numbe o pa en
applica ions, he numbe
o ci a ions and he cos
o R&D
S a is ical
me hods
I is necessa y o use
he c i e ia in di e en
app oaches o pa en
alua ion.
(Oh, Lei, Mi a,
& Yen, 2012)
E alua ing
pa en s
Ci a ions eg ession
analysis
Ranking pa en s
(Hong, Seo,
Kim, & Kang,
2010)
In es iga ing
di e en
pa en
alua ion
indica o s
echnology comple eness
le el, echnology di icul y
le el, echnology
o iginali y, …
S a is ical
me hods
Va ious inancial and non-
inancial indica o s should
be conside ed o alua ion
o pa en s.
Tab. 1: Li e a u e e iew (Pa 1)
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Au ho s
(yea ) Pu pose C i e ia Me hod Resul s
(Ma ei, 2009) Valua ion
o pa en s
# o in en o s, amily size,
pa en scope, pa en wid h,
enewabili y, o wa d /
backwa d ci a ions, …
S a is ical
analysis
P edic ing he alue
o pa en s wi h
con en ional app oaches
such as ma ke -o ien ed
has a lo o e o s.
(Ma inez-Ruiz
& Aluja-Bane ,
2009)
Indica o s
o pa en
alua ion.
Ci a ions ecei ed, g an
(p o ec ion le el), size o
he pa en amily, …
S a is ical
me hods
Indica o s o pa en
alua ion
(Ha, Liu, Cho,
& Kim, 2015)
Finding
pa en alue
indica o s.
Knowledge s ock,
he echnological scope,
he in e na ional scope…
PLS The c i e ia o he echnical
domain (# o claims and
IPCs) and he in e na ional
p ope y domain a e mos
impo an .
(Kwon, Ryu, &
Pa k, 2013)
P io i izing
pa en s
Ac i i ies ela ed o
pa en s, echnology li e
cycle, …
Delphi and
Da a mining
Expe s’ opinions ha e an
e ec i e ole in con i ming
he esul s om he
clus e ing o echnologies.
(Li mann-
Hilme &
Kucka z,
2009)
Ranking he
pa en s
Th ee main dimensions
a e pa en s eng h,
comme cial po en ial and
echnological po en ial
Tex mining
app oach
The analysis and anking
o pa en s p o ide use ul
in o ma ion on R & D
planning and echnology
s a egy.
(G imaldi,
C icelli, Di
Gio anni, &
Rogo, 2015)
Po olio
Analysis
Rela i e ma ke sha e,
p obable ma ke g ow h,
p o i ma gin, ma ke
alue, …
BCG ma ix The model p esen ed in
his a icle can help SMEs
decide on hei pa en s.
(Rei zig, 2004) S a egic
planning o
echnology
The # o pa en claims,
he # o pa en ci a ions,
ma ke co e age, s a egic
ele ance, …
S a is ical
me hods
The opinions o expe s
ha e a signi ican ole in
de e mining he posi ion
and s a us o each pa en .
(Lukach &
Lukach, 2007)
Valida ing
indica o s
by pa en
s a egies
Pa en age, he ma ke
alue o he co po a ion,
backwa d ci a ions,
o wa d ci a ions, …
s anda d
de ia ion- -
es
Fo wa d ci a ions and
ma ke alue o he
company, ha e a obus
connec ion wi h he pa en
alue.
(Wang, Ga cía,
Guija o, &
Moya, 2011)
Pa en
anking
The numbe o o wa ding
and backwa d ci a ions
PageRank
Algo i hm
Pa en ci a ions a e
signi ican in de e mining
hei p io i y.
(Ca e, 2005) P io i izing
pa en s in
he pa en
po olio
A numbe o pa en s,
age o pa en s, o wa d
ci a ions, backwa d
ci a ions, …
Goal
p og amming
Using quan i a i e
and quali a i e c i e ia
alongside each o he and
using MADM app oaches
inc ease he accu acy
o alua ion.
(Lee & Sohn,
2016)
Pa en
alua ion
Al e na i e p oduc s,
design a ound, b ead h
o claims, …
maximum
achie able
p o i me hod
Valua ion o pa en s.
Sou ce: own
Tab. 1: Li e a u e e iew (Pa 2)
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As p e iously men ioned, backg ound and
li e a u e e iew show ha he use o adi ional
pa en alua ion app oaches such as cos -
o ien ed (D ews, 2001), ma ke -o ien ed (Da yl
& D ews, 2006), income-o ien ed (Kamiyama,
Sheehan, & Ma inez, 2006) and eal op ion
(Pi ke hly, 1999) ha e many sho comings
(Lee, Pa k, & Jang, 2015; Ma ei, 2009)
including he need o simul aneous a en ion
o di e en inancial and non- inancial c i e ia
oge he o each o he pa en s (Wang,
Ga cía, Guija o, & Moya, 2011; Hong, Seo,
Kim, & Kang, 2010; Hy önen & Ja imo, 2010);
and he necessi y o using he opinions o
expe s in de e mining he alue o pa en s
and de e mining he c i e ia a ec ing he alue
o pa en s in he echnological ield (G imaldi,
C icelli, Di Gio anni, & Rogo, 2015; Ha, Liu,
Cho, & Kim, 2015; Pa k & Pa k, 2004; Collan,
Fed izzi, & Luukka, 2013). O e he pas ew
yea s, he capabili ies o MADM me hods ha e
been emphasized o add ess hese p oblems
and de iciencies (Collan, Fed izzi, & Luukka,
2013; Chiu & Chen, 2007; Wang, Ga cía,
Guija o, & Moya, 2011; Hashemkhani Zol ani,
Za adskas, & Tu skis, 2013). Howe e , while
he e has been an emphasis on he use o
he MADM app oach by esea che s, he e
ha e no been many ypes o esea ch in his
ega d. On he o he hand, he e iew o Tab. 1
shows ha he e is no much ag eemen among
esea che s abou he c i e ia o alua ion and
p io i iza ion o pa en s. Howe e , so a , many
s udies ha e been conduc ed o iden i y hese
c i e ia. Hence, in his pape , we i s ex ac
a lis o pa en e alua ion c i e ia based on
a sys ema ic backg ound e iew o he pa en s
and hen ca ego ize hem in he o m o uzzy
Delphi me hodology conside ing he iews o
expe s o sugges a comp ehensi e model o
pa en e alua ion.
Acco ding o he ole o expe s in his
p ocess, in addi ion o comp ehensi eness,
he de eloped model is consis en wi h he
case s udy condi ions (pa en s in he ield
o nano echnology in I an). Fu he , gi en
ha many o he MADM me hods used in
pas esea ches (such as AHP and TOPSIS)
(Za adskas, Ma dani, Tu skis, Jusoh, & No ,
2016; Aouadni, Rebai, & Tu skis, 2017) a e
ime-consuming and ha e compu a ional
complexi y, in his esea ch, we o e o use he
SWARA and ARAS me hods, which in addi ion
o easiness, ha e he necessa y e iciency and
can genuinely conside he iews o he expe s
in he e alua ion p ocess. Finally, by e iewing
he p e ious a icles in he MADM ield, i can
be seen ha he e alua ion o al e na i es is
usually pe o med based on expe opinions. I
has led o he loss o he bene i s o me hods
such as pa en mining, which u ilize eal pa en
da a. In his ega d, his s udy a emp s o
e alua e pa en s based on a a ie y o c i e ia
conside ing eal da a eco ded in pa en ID and
o in eg a e expe opinions and ac ual da a as
a basis o inal anking. (Zol ani, Yazdani, &
Za adskas, 2018).
2. Resea ch Me hodology
As desc ibed in he p e ious sec ions, his s udy
aimed o p o ide a amewo k o p io i ize and
alue pa en s. The s eps aken in his di ec ion
a e shown in Fig. 1.
Based on his lowcha , in he i s s ep,
a icles and p e ious s udies a e e iewed
o ind he indica o s o pa en alua ion and
p io i iza ion. Subsequen ly, hese indica o s
a e ca ego ized and agg ega ed using he
ca ego ies p esen ed in he a icles and u ilizing
he opinions o echnology managemen expe s
and p o esso s as well as I an Nano echnology
Ini ia i e Council expe s in he o m o Delphi
me hod. A e inaliza ion o he indica o s,
a ques ionnai e on he weigh ing o indica o s
is p epa ed and comple ed wi h he assis ance
o expe s in he ield o nano echnology and
echnology managemen . Then, using he
MADM me hod o SWARA, he weigh o
each indica o and dimension is ob ained.
The o al numbe o expe s was 7, including
uni e si y p o esso s in he ield o echnology
managemen , nano echnology specialis s in he
nano echnology co ido and specialis s om
I an Nano echnology Ini ia i e Council. A e he
inaliza ion o he indica o s and he amewo k
o p io i izing and aluing he pa en s, pa en s
egis e ed in 2016 a he documen egis a ion
o ice in he ield o nanoscience ha e been
in es iga ed and selec ed as he case s udy.
Conside ing he impo ance o he ield o
nano echnology, many successes in his a ea in
ecen yea s, and he emphasis o he high-le el
documen s o I an on he de elopmen o his
ca ego y o echnologies, he nano echnology
a ea is chosen o in es iga ion. Also, since
his esea ch has been designed o p io i ize
and alue non-comme cialized pa en s and o
decide on he p io i y o in es men o hem, he
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Business Adminis a ion and Managemen
pa en s o 2016 in he ield o nano echnology
ha e been used. Howe e , i he pa en s o
p e ious yea s we e used, expe s’ opinions
would mo e owa ds comme cialized pa en s.
To ex ac in o ma ion abou each o
he indica o s o each o he pa en s,
a ques ionnai e was p epa ed o each pa en
and in o ma ion on i s quali a i e indica o s was
collec ed and ecei ed by he expe s o he ield
o nano echnology pa en s and nano echnology
co ido as eamwo k. In pa allel, in o ma ion
abou quan i a i e indica o s is also ex ac ed by
he esea che om he ex o he desc ip ion o
he in en ions. Finally, he inal ma ix o he da a
o each o he 12 pa en s, examined in each
o he indica o s, has been comple ed. Finally,
he alue and p io i y o each o he pa en s a e
ob ained using he MADM app oach, ARAS.
2.1 The SWARA Weigh ing Me hod
In he SWARA me hod, he highes ank
indica es he mos aluable c i e ion, while he
lowes le el shows he leas impo an c i e ia.
A e ha , he a e age o anking alues is
aken o de e mine he inal anking (Ke šulienė
& Tu skis, 2011). The capabili y o he SWARA
me hod o e alua e expe p ecision abou
he c i e ia is conside ed o be i s signi ican
ad an age (Ke šuliene, Za adskas, & Tu skis,
2010). Fu he mo e, expe s can consul
each o he , and such consul a ion imp o es
he accu acy o his me hod (Zol ani &
Sapa auskas, 2013). The app oach leads o
imp o ed decision-making in a wide ange o
si ua ions and a mo e app op ia e anking o
he c i e ia o essen ial goals. The SWARA
p o ides bene i s compa ed o o he weigh ing
ools and me hods. I handles he abili y o
es ima ion o expe s’ opinion abou c i e ia
impo ance a io in de e mining he weigh s.
Besides, i has he bene i o coo dina ing
and ga he ing in o ma ion om expe s and is
use - iendly, uncomplica ed, and simple, in
which he expe s can e icien ly wo k oge he ,
and inally, i explo es he p oblem p io i ies
acco ding o company policies (Zol ani,
Yazdani, & Za adskas, 2018).
Hence, SWARA can be conside ed as
a p ope me hod o make policies and decisions
a highe le els o he o ganiza ion (Zol ani &
Sapa auskas, 2013). The model de eloped by
o he ways, such as AHP and ANP (Tu skis,
Lazauskas, & Za adskas, 2012; Medineckiene,
Za adskas, Bjö k, & Tu skis, 2015), Ecken ode’s
a ing (Tu skis, Dzi ac, S ankiu iene, & Šukys,
2019), En opy (Šapa auskas, Za adskas, &
Tu skis, 2011) is based on c i e ia and p io i ies,
bu model de eloped by SWARA is based on
Fig. 1: The p ocess o conduc ing esea ch
Sou ce: own
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106 2019, XXII, 3
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he si ua ion, p e e ences and weigh s. In some
p e ious s udies including (Hasan Aghdaie,
Hashemkhani Zol ani, & Za adskas, 2013;
Heida y Dahooie, Behesh i Jazan Abadi,
Vanaki, & Fi ooz a , 2018; Zol ani, Es ahani,
Bi a a an, Za adskas, & A e i, 2013), he
SWARA me hod has been applied o a ious
decision-making p oblems. Below is a summa y
o he main s eps o his me hod:
S ep 1: So ing c i e ia based on expe
opinions. The mos impo an c i e ion is anked
i s , and less c i ical c i e ia a e in he nex
le els.
S ep 2: De e mining he ela i e impo ance
o each c i e ion. The ela i e impo ance
o each measu e is de e mined conce ning
he p e ious c i e ia. Sj deno es his ela i e
impo ance.
S ep 3: Calcula ing Kj, a ela i e impo ance
unc ion o each c i e ion. This coe icien is
calcula ed using Eq. (1):
(1)
S ep 4: Calcula ing he ini ial weigh o
each c i e ion, which can be de e mined using
Eq. (2):
(2)
S ep 5: De e mining he inal weigh o
each c i e ion. I is he inal s ep in he SWARA
me hod, in which he inal weigh o each
c i e ion, he no malized weigh , is ob ained
using Eq. (3):
(3)
The ARAS me hod, a ool o MADM,
has been e y much conside ed, due o he
heo y ha he e is a ai unde s anding o
he complex phenomena o he wo ld h ough
simple ela i e compa isons (Za adskas &
Tu skis, 2010; Za adskas, Tu skis, & Vilu iene,
2010; Heyda i, Mohammadi, Vanaki, & Jamali,
2017; Š eimikienė, Šlioge ienė, & Tu skis,
2016; Za adskas, Tu skis, & Bagočius, 2015).
I is a ela i ely simple bu e ec i e MCDM
me hod (Ece , 2018). The ARAS me hod uses
he concep o op imali y deg ee o achie e
ankings. The op imali y deg ee is equal o he
sum o he weigh ed no malized alues o he
c i e ia acco ding o each al e na i e di ided by
he sum o he weigh ed no malized alues o
he bes choice.
S ep 1: Gene a ing a decision ma ix m × n,
whe e m and n deno e al e na i es and c i e ia,
espec i ely:
(4)
xij deno es he pe o mance alue o he i- h
al e na i e conce ning he j- h c i e ion. Also,
x0i ep esen s he op imum alue o he j- h
c i e ion. The unknown op imum alue o he
a iable j in some cases can be ob ained using
Eq. (4):
(5)
Meanwhile, i decision-make s use Like -
ype scale i is equal o he maximal alue in
he scale. In his esea ch, he maximal scale
alue is Ve y High and equals o 5. Fo cos
ype c i e ia, i he op imal alue is unknown,
he op imal alue equals o he 0.8 o minimal
j- h c i e ion alue o conside ed op ions, while
he op imal alue o p o i c i e ion equals
1.2 o maximal c i e ion j- h c i e ion alue o
conside ed op ions.
In gene al, he al e na i e e alua ion alues
conce ning c i e ia (xij) and each c i e ion
weigh (wj) o m he decision ma ix en ies.
Since each c i e ion has a ce ain dimension, o
ca y ou a compa a i e analysis and o a oid
po en ial consequences o di e en aspec s,
dimensionless quan i ies should be ob ained.
Fo his pu pose, weigh ed alues a e di ided
by he op imal alue ob ained om Eq. (5).
Se e al me hods can be used o de e mine
use ul dimensionless alues, which a e
desc ibed below. No maliza ion is a p ocess o
con e ing he o iginal alues o he decision
ma ix o alues in he in e al [0, 1] o [0; ∞].
S ep 2: No malizing he o iginal en ies o
all c i e ia. deno es he no malized en ies
o he ma ix ob ained.
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(6)
Since he e a e wo ypes o c i e ia named
as bene i ype and cos ype, he en ies can be
no malized posi i ely o nega i ely acco ding o
Eq. (7) and (8), espec i ely.
(7)
(8)
The amewo k esul ing om he use o
dimensionless quan i ies makes i possible o
compa e each c i e ion wi h all o he s.
S ep 3: Calcula ing he weigh ed no malized
decision ma ix ( ). The weigh alues
a e de e mined using subjec i e me hods
and applied o he no malized decision
ma ix . These weigh s should sa is y he
ollowing equa ions:
(9)
(10)
whe e , ep esen s he no malized alue o
i- h al e na i e and wj deno es he weigh alue
o he j- h c i e ion. Then, he op imali y unc ion
alue, Si, can be calcula ed using Eq. (11):
(11)
The ARAS logic s a es ha he highes
op imali y unc ion alue indica es he bes and
he lowes op imali y unc ion alue indica es
he wo s al e na i e. Acco dingly, al e na i es
can be anked based on he alue o Si. The
deg ee o u ili y Ki o he al e na i e Ai can be
de e mined by compa ing each al e na i e wi h
he bes /op imal al e na i e S0, as ollows:
(12)
whe e S0 and Si a e calcula ed by Eq. (11). Ki
is applied o ank all he al e na i es, which is
placed on [0,1].
2.2 Da a Se In o ma ion
Nano echnology is a discipline o applied
science and echnology ha co e s a wide
ange o opics. Nano echnology is he
unde s anding and applica ion o new p ope ies
o ma e ials and sys ems in his dimension
ha show new physical e ec s – mos ly
in luenced by he o e coming o quan um
p ope ies on classical p ope ies (Poole J &
Owens, 2003). I an has anked 29 h in 2012
in e ms o he numbe o pa en s eleased
on nano echnology (Nanomagazine, 2012).
Besides, as no ed ea lie , he impo ance o he
ield o nano echnology has been highligh ed
in he high-le el documen s o I an. Also, he
signi ican p og ess o I an in his ield has led o
he selec ion o his ield as a case s udy. On he
o he hand, gi en ha he p oposed amewo k
in his pape aims o p io i ize and alua ion o
non-comme cial pa en s and decide on hei
in es men p io i y, pa en s should be selec ed
ha ha e no ye been comme cialized. The
eason o he selec ion o pa en s o 2016
o e alua ion is ha hey ha e no ye been
ma ke ed. The s udy popula ion included 12
pa en s egis e ed in he I anian Adminis a ion
o Regis a ion o Documen s in he ield o
nano echnology in 2016. These pa en s a e
p o ided in Tab. 2, and he speci ica ions o
each one a e p esen ed sepa a ely.
3. Analysis o he Findings
In his sec ion, based on he s eps desc ibed
in he esea ch me hodology sec ion, he
ou comes o each le el a e explained.
3.1 Localiza ion o Pa en Valua ion
and P io i iza ion C i e ia
Th ough he s udies in he backg ound e iew
(Tab. 1 abo e), o ex ac he indica o s o
pa en alua ion and p io i iza ion, a la ge se
o hese indica o s has been ob ained. A e he
agg ega ion o he indica o s and hei ini ial
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inaliza ion, he indica o s we e modi ied and
adjus ed h ough he Delphi me hod and using
he opinions o expe s in he wo a eas o
echnology managemen and nano echnology.
The indica o s ha e been inalized du ing
nume ous mee ings wi h hese expe s. To
implemen he Delphi me hod in his s udy,
a lis o expe s in he ield o nano echnology
and echnology managemen was p epa ed
a he beginning. In he nex s ep, he c i e ia
ex ac ed om he li e a u e we e discussed
in an in e iew wi h each o hese expe s and
hei iews on each o he c i e ia ha e been
ecei ed. Then, hese c i e ia we e modi ied
based on in eg a ed opinions and we e
agg ega ed wi h he e ised c i e ia in he
second in e iew. Following he inaliza ion o
he pa en alua ion and p io i iza ion c i e ia,
hese c i e ia a e ca ego ized. Fo his pu pose,
he ca ego ies in he a icles e iewed and
discussed by h ee p e ious expe s ( wo
expe s in he ield o nano echnology and one
expe in he ield o echnology managemen ),
ag eed by all he expe s in ol ed in he
esea ch. Finally, by combining he ca ego ies
in he a icles, he c i e ia a e ca ego ized in ou
ca ego ies: echnology quali y ( ep esen ing
he quali y o egis e ed pa en s ha includes
measu es such as he numbe o ci a ions,
he numbe o claims, he deg ee o newness,
and so on (Huang, 2016; Lee & Sohn, 2016)),
echnology na u e (including c i e ia such as
Code Pa en i le Class
P1 Fab ica ion o a and si a s ing wi h g aphene nanopla es G10B
P2 P oduc ion o nano ca boxyme hyl cellulose/polys y ene co e-shell
nanocomposi e o imp o e he p ope ies o d illing luids (oil and
gas wells)
B01J - B82B
P3 Syn hesis o nanopa icles o g aphene oxide unc ionalized wi h
PSS o enhance an i-co osion p ope ies o epoxy coa ing B82B - B01J
P4 P epa a ion o Fe3O4 magne ic nanopa icle coa ed by poly o ho
aminophenol o ex ac ion and measu emen o codeine using gas
ch oma og aphy me hod
C01B 31/00 - C01G
49/00
P5 C ea ion o a Supe Capaci o based on polyme -ca bon
nanocomposi es using ac i e elec ode ma e ial o polypy ole,
g aphene oxide and ca bon nano ubes
B01J - B82Y
P6 C ea ion o nanos uc u ed an alum ilm using pulsed DC- PACVD
plasma assis ed chemical apou deposi ion
C22C 27/02 - B82Y -
C23C 16/00
P7 Syn hesis o i anium-silica /asco bic acid/cobal (TiO2-SiO2
/ AA / Co) nanoca alys o con e sion and sepa a ion o
dibenzo hiophene in he oxida ion desul u iza ion p ocess
B01J 21/06 - B01J
23/75 -
P8 The sac i icial polyme empla es o ab ica ion o me al and
ce amic mic o/nano ne wo ks D06M 10/00
P9 Syn hesis o ca bon nano ubes unc ionalized wi h 3-amino-
dihyd oxybenzoic-indeno- u an as hea y me al adso ben C02F 1/62 - B82Y
P10 Pla inum /sul ona ed g aphene nanopa icles as ca alys ink o
p o on exchange uel cells H01M 4/92 - B01J 23/42
P11 Nanocapsules con aining a agon (A emisia d acunculus)
essen ial oil as an e ec i e he bal la icide agains Anopheles
s ephensi
A01N 65/12 - B82Y 5/00
P12 Gela in-Chi osan/Ca bon Nano ube Composi e Sca olds o Bone
Tissue Enginee ing Applica ions B82Y 30/00 - A61K
Sou ce: own
Tab. 2: Speci ica ions o pa en s egis e ed in I an in 2016 in he ield o nano echnology
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SWARA weigh ing me hod was used. In he
nex sec ion, 12 pa en s egis e ed in 2016 a
he documen egis a ion o ice o I an in he
ield o nano echnology we e in es iga ed and
selec ed. These 12 pa en s we e selec ed as
he esea ch communi y. Finally, ARAS me hod
was used o p io i ize hese pa en s.
The esul s o he SWARA me hod show
ha he dimension D (comme cial and ma ke
po en ial) is he mos c i ical dimension and he
dimension C (economic alue), wi h e y li le
di e ence, is he nex impo an dimension.
Subsequen ly, he wo dimensions A ( echnology
quali y) and B ( echnology na u e) a e in he
hi d and ou h place, espec i ely. Among
he indica o s, i e indica o s a e he essen ial
indica o s including C1 (p ojec in es men
cos ), C2 ( he cos s o p oduc ion and
comme cializa ion o in en ion), C3 (economic
ele ance), D1 ( echnology li e cycle) and D3
(pa en ma ke size). The i e indica o s wi h he
lowes impo ance, weigh ed less han 0.01, a e
B7 (con inua ion), A11 (numbe o claims), A5
(pa en complexi y), A1 (numbe o o wa ding
ci a ions), A2 (numbe o backwa d ci a ions)
and B2 (numbe o in en o s), espec i ely.
Gi en ha he economic alue dimension
indica o s, which include he cos o p ojec
in es men , he cos s o in en ion p oduc ion
and comme cializa ion, and he economic
ele ance, ha e been selec ed as h ee
impo an indica o s among he 35 inalized
indica o s; i is sugges ed ha in en o s pay
special a en ion o hese dimension indica o s
and hei managemen . I can be a gued ha
in en o s need o e iew and e alua e he
cos s o in es men in he in en ion be o e hey
a e egis e ed. I means ha he in en o will
ha e o conside and decide on he economic
jus i ica ion and he deg ee o p opo ionali y
o his in en ion o u u e in es men s be o e
spending on pa en egis a ion a in e nal and
ex e nal da abases. A e he economic alue
dimension indica o s, he echnology li e cycle
appea s as he ou h impo an indica o . The
impo ance o his indica o sugges s ha
in en o s mus es ima e he li e cycle o hei
echnology compa ed o he li ecycle o o he
simila echnologies be o e spending on hei
pa en s. Acco ding o hese es ima es, he
in en o s ind ha he cos o he pa en and
hen he sea ch o he igh in es o will gi e
hem enough money o will was e hei ime and
money.
One o he poin s equi ing he a en ion
o he in en o s, a he s age o w i ing
in en ion desc ip ion and s a emen o claims,
is desc ip ion and in e p e a ion o he pa en
ma ke . This indica o is he i h mos impo an
indica o . The in en o s should ca e ully
examine all hei pa en applica ions and
explain he ull desc ip ion o hei in en ion
and examples o i s use in a ious indus ies
be o e submi ing hei pa en . Ano he poin
ha is impo an in demons a ing he de ails
o he in en ion is he abili y o c ea e ma ke s
in he u u e. As a en ion o he li ecycle o
echnology is essen ial and should be o
in e es o in en o s, e alua ion o al e na i e
p oduc s is also c ucial. I means ha he
lowe he numbe o al e na i e p oduc s o
he in en ion, he mo e chance o success, he
mo e po en ial o comme cializa ion and he
mo e demand o he in en ion will be. The high
weigh o he indica o s o al e na i e p oduc s,
he numbe o applican s and he ocus on he
comme cial aspec o business in his s udy
indica e he impo ance o add essing his
issue. Finally, he esul s o pa en alua ion
and p io i iza ion indica e ha among he 12
pa en s examined, 3 pa en s a e he mos
aluable, i led as “Gela in-Chi osan/Ca bon
Nano ube Composi e Sca olds o Bone Tissue
Enginee ing Applica ions”, “P oduc ion o nano
ca boxyme hyl cellulose/polys y ene co e-
shell nanocomposi e o imp o e he p ope ies
o d illing luids (oil and gas wells)”and
“Nanocapsules con aining a agon (A emisia
d acunculus) essen ial oil as e ec i e he bal
la icide agains Anopheles s ephensi”.
Fu u e S udy
Rega ding he discussed issues and pas
esea ch gaps highligh ed in he backg ound
e iew sec ion, he cu en esea ch inno a ion
can be exp essed as h ee main ca ego ies:
 P o iding a pa en e alua ion model ha is
su icien ly comp ehensi e compa ed o he
models p oposed in p e ious s udies and is
localized and adap ed o he condi ions o
he case s udy.
 Use o ela i ely new MADM me hods
inc eases he e iciency and e ec i eness
o he decision-making p ocess by expe s.
 They conside he ac ual da a con ained
in he pa en ID o calcula ing he pa en
pe o mance sco e in some quan i a i e
indica o s, as well as ake ad an age o
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116 2019, XXII, 3
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own expe ise and expe ience in e alua ing
he quali a i e c i e ia associa ed wi h he
pa en .
To explain he localized model o alua ion
and p io i iza ion o pa en s, we can use he
indica o s ob ained in his esea ch and he
modeling app oaches such as s uc u al
equa ion app oach. On he o he hand, since
many o he c i e ia used in his pape a e
quali a i e and he opinions o he expe s a e
in ol ed in hem, i is ecommended o use
uzzy o g ey numbe s in u u e esea ches.
Also, conside ing he c i e ia such as he abili y
o c ea e new ma ke s, he abili y o des oy
compe i o s’ ac i i ies and o he c i e ia o his
kind, and since he opinions o expe s o hese
c i e ia a e unce ain, mo e mode n me hods
o mul i-a ibu e decision making such as HF
and IVIF can be used in u u e esea ches o
conside unce ain y condi ions.
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Assoc. P o . Jalil Heida y Dahooie, PhD.
The Uni e si y o Teh an
Facul y o Managemen
Depa men o Indus ial Managemen
I an
[email p o ec ed]
Na id Mohammadi, PhD Candida e
The Uni e si y o Teh an
Facul y o En ep eneu ship
Depa men o En ep eneu ship
I an
[email p o ec ed]
Assis . P o . Mehdi Mohammadi, PhD.
Co esponding au ho
The Uni e si y o Teh an
Facul y o Managemen
Depa men o Indus ial Managemen
I an
[email p o ec ed]
Pa isa Shahmohammadi, M.S.
The Uni e si y o Teh an
Facul y o Managemen
Depa men o Indus ial Managemen
I an
[email p o ec ed]
P o . Zenonas Tu skis, PhD.
Vilnius Gediminas Technical Uni e si y
Facul y o Ci il Enginee ing
Ins i u e o Sus ainable Cons uc ion
Labo a o y o Ope a ions Resea ch
Li huania
[email p o ec ed]
Assoc. P o . Jonas Šapa auskas, PhD.
Vilnius Gediminas Technical Uni e si y
Facul y o Ci il Enginee ing
Depa men o Cons uc ion Managemen and
Real Es a e
Li huania
[email p o ec ed]
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120 2019, XXII, 3
Business Adminis a ion and Managemen
Abs ac
a ameWo k o aluaTion and p io iTizaTion o paTenTs using
a combined madm app oach. case sTudy: nanoTechnology
Jalil Heida y Dahooie, Na id Mohammadi, Mehdi Mohammadi, Pa isa
Shahmohammadi, Zenonas Tu skis, Jonas Šapa auskas
Pa en alua ion and p io i iza ion is one o he main ac i i ies o he managemen o in ellec ual
p ope y asse s in an o ganiza ion. So a , nume ous a emp s ha e been made o de e mine he
alue o pa en s, some o which ha e no been e icien due o igno ing some e ec i e dimensions
o conside ing he same impo ance o all aspec s. To o e come his challenge, his esea ch aims
o p o ide a amewo k o aluing and p io i izing pa en s using a combina ion o MADM me hods.
Fo his pu pose, i s , he indica o s o pa en alua ion and p io i iza ion we e aken om he
li e a u e and agg ega ed and inalized based on opinions o expe s o echnology managemen
as well as nano echnology in he o m o a Delphi me hod. Second, he indica o s we e weigh ed,
and hei impo ance speci ied based on expe opinions using he ques ionnai e ool and s epwise
weigh assessmen a io analysis (SWARA) me hod. Thi d, he addi i e a io assessmen (ARAS)
me hod was used o alue and p io i ize he pa en s.
Fo his eason, 12 nano echnology pa en s, egis e ed in 2016 a he I anian Adminis a ion
o Regis a ion o Documen s, we e alued and ul ima ely p io i ized. The esul s om he c i e ia
weigh s indica e ha comme cial and ma ke po en ial and he economic alue should be selec ed
as he mos c i ical dimensions. Also, among he indica o s, he p ojec in es men cos , he cos s o
p oduc ion and comme cializa ion and he economic ele ance, we e selec ed as he mos c i ical
indica o s. Among he 12 pa en s examined, “Gela in-Chi osan/Ca bon Nano ube Composi e
Sca olds o Bone Tissue Enginee ing Applica ions” was iden i ied as he mos aluable pa en .
Key Wo ds: Pa en alua ion, nano echnology, Mul i-A ibu e Decision-Making, SWARA,
ARAS.
JEL Classi ica ion: C44, O34.
DOI: 10.15240/ ul/001/2019-3-007
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