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Visual Storytelling in Geodesy: Connecting Science with Society

Sehnal, Martin; BARZAGHI, Riccardo; Sanchez, Laura; Angermann, Detlef

Abstract

Effectively communicating geodesy’s role in advancing our understanding of the dynamic Earth system — by measuring and quantifying our planet’s changes across space and time — is essential for raising public awareness and support for this crucial science. To bridge knowledge gaps and engage diverse audiences, the International Association of Geodesy’s (IAG) Global Geodetic Observing System (GGOS) has launched a variety of outreach and educational initiatives. These efforts aim to demystify geodesy, making it accessible to both scientists and the general public through visual storytelling and user-friendly online platforms (geodesy.science/ggos). One of the latest innovations is the development of geodesy-themed cartoons (geodesy.science/cartoon), which introduce key geodetic concepts, products, and observation techniques in a visually engaging and relatable format. These cartoons also address critical societal challenges — such as climate change and tectonic activity —making geodesy more approachable for audiences of all ages. This visual storytelling approach complements other GGOS outreach tools, including multilingual educational videos (youtube.com/@iag-ggos), and active social media engagement on platforms. By showcasing these initiatives, we aim to gather feedback and new ideas from the geodetic community to further improve and expand our outreach efforts. Through collaboration and shared insights, we strive to enhance the visibility and relevance of geodesy, helping both scientists and the public better understand its critical role in monitoring Earth's ongoing changes and challenges.

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Visual Storytelling in Geodesy: Connecting Science with Society

Author: Sehnal, Martin; BARZAGHI, Riccardo; Sanchez, Laura; Angermann, Detlef
Publisher: Zenodo
DOI: 10.5281/zenodo.17256694
Source: https://zenodo.org/records/17256694/files/Poster_VisualStorytellingGeodesy-Cartoons_IAG25_v2.pdf
GEODESY CARTOONS
Visual S o y elling in Geodesy: Connec ing Science wi h Socie y
Au ho s
Ma in Sehnal
1
,Ricca do Ba zaghi
2
,
De le Ange mann
3
,Lau a Sánchez
3
1 BEV, Fede al Office o Me ology and Su eying, Aus ia
2 Poli ecnico di Milano, I aly
3 DGFI-TUM, Deu sches Geodä isches Fo schungsins i u , Technical Uni e si y o
Munich, Ge many
geodesy.science/ca oon/compe i ion
Ou each E o s
E ec i e communica ion o geodesy’s ole in unde s anding he Ea h’s sys em is essen ial o aise public awa e-
ness and suppo . To b idge knowledge gaps and engage di e se audiences, he Global Geode ic Obse ing
Sys em (GGOS) o he In e na ional Associa ion o Geodesy (IAG) has launched a se ies o ou each ini ia i es ha
make geodesy mo e accessible h ough isual media, mul ilingual con en , and use - iendly pla o ms. GGOS
o e s a a ie y o ools o suppo his objec i e, including educa ional ideos on YouTube, an in e ac i e geo-
de ic pla o m (geodesy.science/ggos), and ac i e engagemen on social media.
New Ini ia i e: Geodesy Ca oons
To explo e new ways o communica ing science, GGOS is p o-
mo ing he design o geodesy- hemed ca oons, o e ing a
esh app oach o isual s o y elling. The goal is o p esen
geode ic concep s, p oduc s, and obse a ion echniques
in a o ma ha is bo h engaging and ela able. These ca oons
also highligh p essing socie al issues such as he impac s o
clima e change and ec onic ac i i y, helping o emphasise he
cen al ole o geodesy o audiences o all ages.
Tu n Science in o Smiles
Mission: Help make geodesy unde s andable,
en e aining, and accessible o all.
P izes: Win up o 900€, ecei e a ee IAG mem-
be ship, and enjoy u he exclusi e bene i s.
C ea e you own
Geodesy Ca oon
and join
he compe i ion
We a e looking o unny, c ea i e, and isually engaging ca -
oons ha explain geodesy in a way e e yone can enjoy.
Whe he you a e a scien is , s uden , educa o , o a is – his is
you chance o show he wo ld how exci ing and ele an geo-
desy can be.
geodesy.science/ca oon