g ea p ojec .gg
The Reach o Digi al Games and hei
po en ial as global communica ion ools
Jane Yau, Rebecca Ha is, Paul Hollins, Anchal Ga g, P adeep Hewage, Jude Owe
Joos Schuu , Da id G i i hs, Paul Wa son, Celes ine Iwendi, Hend ik D achsle
DIPF Ins i u e o Resea ch and In o ma ion in Educa ion, Ge many
Uni e si y o Bol on, Plane Play, England,
UNIR In e na ional Uni e si y o La Rioja, Spain
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Vision: Using games o c ea e a new o m o dialogue
and engagemen be ween ci izens and policy make s
•P e ious wo k in 2021:
○Playmob conduc ed he la ges su ey on public
opinion ela ing o Clima e Change
○Via quiz games / su eys (1 min), ocus is on ob aining
la ge amoun s o (p ima ily) quan i a i e da a a
global, na ional o dis ic le el, 50 coun ies and
co e ing 56% o he global popula ion
•Resul :
○Wo ld’s La ges Clima e Change Su ey “People’s
Clima e Vo e” (2021), ob ained unique sample
including high numbe o unde 18s (1.2million)
○64% o wo ld’s popula ion belie ed ha clima e
change is a global eme gency. P esen ing a con incing
call o decision- & policy-make s o s ep up on
ambi ion.
○“Games gi e us a global pla o m o engage, d i e
ac ion and e idence p og ess, all suppo ed by ha d
da a” (Jude Owe )
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Plane Play Su ey: UNDP Explo a o y & Play2Ac
Page Sub i le
Tex
Explo a o y UNDP s udy:
~400,000 eached
~2060 comple ed
~1 week
In es iga es global ci izens’
iews on clima e change
p io i ies wi h pa icipan s
om key egions including
Global Sou h
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Play2Ac :
-900,000 eached
-ca. 180,000 comple ed
- 180 coun ies
- 50% male, 40% emale
Resea ch Ques ion & Con ibu ions
“Can digi al games unc ion as e ec i e communica ion channels
be ween ci izens and policymake s?”
-Knowledge on democ a ic inno a ion and inclusi e go e nance (many people
don’ o canno o e)
-Reduce ba ie s o pa icipa ion
-Ampli y he oices o unde ep esen ed popula ions
Posi ion digi al games as eme ging ools o s enghen democ a i e p ocesses,
imp o e policy esponsi eness and p omo e mo e equi able o ms o
engagemen in he ace o complex global challenges.
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Play2Ac Su ey (>900,000 playe s, 188 coun ies)
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Engagemen & Reach
●High engagemen : Play2Ac had 77% comple ion a e among use s who s a ed
he su ey.
●Geog aphic di e ences: Eu opeans we e mo e likely o comple e he su ey
han pa icipan s om A ica o Asia.
●Gende balance: 52% male, 36% emale, 3% non-bina y, 10% undisclosed.
Gende a ec ed engagemen and clima e awa eness esponses.
●Age e ec s: Younge pa icipan s comple ed su eys as e ; olde pa icipan s
engaged mo e slowly.
●Educa ion impac : Pa icipan s wi h mo e schooling ook longe pe ques ion,
sugges ing deepe engagemen .
●Limi a ions: No da a on income o occupa ion. Likely eached hose al eady
in e es ed in clima e issues a he han a ully ep esen a i e audience.
●Key akeaway: Digi al games can expand each and educe ba ie s, bu isk
ein o cing exis ing biases in pa icipa ion.
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Measu ing dep h o engagemen
●Engagemen le els: Mos pa icipan s (98.6%) spen 10 sec–10 min pe session;
a e age ~1 min 43 sec pe ques ion.
●Educa ion ma e s: Highe -educa ed pa icipan s ook longe pe ques ion → mo e
delibe a e engagemen .
●Gende di e ences: Males & non-bina y: see games as ools o clima e ac ion.
Females: ocus on educa ion and awa eness. (ques ions cap u ed pe cep ions)
●Key conce ns:
Need o dis inguish genuine engagemen s. passi e esponses (a en ion
checks, consis ency measu es).
T ade-o be ween eaching many pa icipan s and ensu ing deep engagemen .
●Takeaway: Games can each la ge audiences, bu ca e ul me ics a e needed o
ensu e meaning ul da a.
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Gende -based a ia ions in clima e change emo ions
●Males: Fel mo e in o med bu showed highe scep icism.
●Females: Highe hope and mo i a ion; mo e esponsi e o game-based
en i onmen al na a i es.
●Non-bina y / undisclosed: Mo e eelings o powe lessness and unce ain y.
●Undisclosed gende : Mos likely o hink games ha e no impac on clima e
ac ion.
●Takeaway: Clima e games a ec emo ions di e en ly by gende → highligh s
need o ailo ed engagemen s a egies.
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Regional dispa i ies in clima e policy awa eness
●Global di e ences:
Eu ope: >50% ecognized The Pa is Ag eemen
Asia: 41% ecogni ion; A ica: 37%
Oceania: highes unawa eness (40%) and leas biodi e si y amewo k ecogni ion (7%)
●Policy knowledge gaps:
Awa eness o NDCs, Kunming-Mon eal F amewo k, NBSAPs (Na ional Biodi e si y
S a egies and Ac ion Plans) low ac oss all egions (>80% un amilia ).
●Educa ion & income e ec s:
Highe educa ion → g ea e policy amilia i y.
Lowe -middle-income esponden s sligh ly highe awa eness o NDCs (14–15%).
High- & low-income g oups had highes unawa eness (34–36%).
●Insigh : Digi al game esea ch may p ima ily engage hose al eady amilia wi h clima e
policies; gaps emain in eaching b oade , unde ep esen ed audiences.
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